WPP Chicago Colocation

LOCATION:

CHICAGO, ILLINOIS

SIZE:

264,000 SQ. FT.

SERVICES:

EXPERIENTIAL GRAPHICS, MASTERPLANNING, FLEXIBLE DISPLAYS, CUSTOM-PRINTED CORKBOARD, SIGNAGE & WAYFINDING

WPP’s new vertical campus in Chicago’s historic Fulton Market district brings together employees from 31 marketing, advertising and creative solutions agencies into one landmark location. With access to more amenities, workplace options and customizable, branded space, the agencies fuel innovation and collaboration.

The designers used the concept of “convergence and progression” to create a definitive sense of place separate from any one brand. The design represents the physical convergence of these collocated operating companies and allows for variation of design elements for each organization while still that sharing the same language. A graphic kit of parts was developed alongside the interior design elements that bring both consistency and variety to the design of each of the floors.