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WPP Campus at 3 World Trade Center
LOCATION:
NEW YORK, NEW YORK
SIZE:
650,000 SQ. FT.
SERVICES:
EXPERIENTIAL GRAPHICS, CODE SIGNAGE, FILM ON GLASS, DIGITAL INTEGRATION, DIMENSIONAL INSTALLATIONS
With more than 100 advertising, PR and media services firms under its wing, WPP is one of the world’s largest communications services groups. To better adapt to the changing landscape of acquisitions and mergers, WPP often co-locates these agencies into shared locations. Each one must be rich in amenities and flexible enough for the world’s top creatives to collaborate and innovate.
Through our relationship with WPP, HOK has delivered inspiring spaces that support a range of workstyles and brand hierarchies. The designers have expertly navigated the complex environment of competing brands to create powerful expressions with a high level of detail and design integration.