Shiseido Americas Headquarters

LOCATION:

NEW YORK, NEW YORK

SERVICES:

EXPERIENTIAL GRAPHICS, ART CURATION, CUSTOM DISPLAYS, SIGNAGE & WAYFINDING

The new headquarters for Shiseido Americas is designed to support the company’s value of “One Shiseido.” Each of the nine brands are part of the family but have their independence. The new space offers a place for the exchange of ideas, organic connection and to come together for a common goal. At the heart of the Shiseido brand and culture are the principles of Omotenashi, which is a Japanese phrase loosely meaning hospitality, treatment, reception and service.

The design brings a luxury retail experience to the workplace. The graphics support this with the clean lines of magnetic artwork, which offers quick changeability for new campaigns and products. Large-scale wallcoverings invoke the layered effect of the brushstroke—a nod to Japanese calligraphy and brushpainting—and reference the connection of human hand in make-up.