Members’ Spotlight
Tell us about a successful project that Ritail runs.
How would you describe your company in 3 words and why? PHYGITAL, RESILIENCE, INTEGRATION Due to COVID-19, Italy’s strict lockdown in 2020 sparked the idea of founding Ritail. Guido, the founder of Ritail, together with a team of Italian retailers and a group of skilled freelance software developers, designed a platform for priority booking access to shops, closed spaces, and government offices in response to the government disease prevention regulations. Some of the 14 − Members’ Spotlight
major premium outlets in Italy had a restricted capacity that caused long waiting times for entry. A new journey to retail analytics has begun with the data gathered with our new booking platform. Ritail aspired to build an ecosystem with integrated solutions, including giving useful insights on customers-guests WiFi management and email marketing tool that pays attention to privacy and security. Furthermore, we have created an application that coordinates all the operations of the mall into a B2B portal for the landlord, management team and tenants. This application integrates the sales tracking system and the whole operation management system with a powerful BI engine.
Our cloud solutions have always been targeting the B2B market, but Ritail has recently launched a B2B2C marketplace platform for shopping malls. This platform allows all tenants including physical stores and virtual stores’ tenants, to enroll and start selling online exclusive products, special capsule collections, or part of their product lines. Ritail.shop, a special project developed by Ritail and a major Italian group specialising in commercialisation and luxury retail property, has launched in two places, namely Turin and Sicily, where a lot of retailers have strong beliefs in the platform prior to launching. The decentralized logistics managed by individual shops rather than a central warehouse, together with a seamless customer experience are the key factors for the success of the project. While Ritail is already developing a spinoff of the platform that targets shopping districts instead of shopping
