Cover Story
Togetherness in Separation By Robert Rafferty, Digital Marketing Executive, Statrys With COVID-19 leaving catastrophic implications, companies are facing unprecedented challenges in managing corporate culture. When team meetings are separated by a big screen and closed borders in between, corporate culture undoubtedly takes a toll amidst the global shutdown. With face-to-face meetings becoming a term of the past, the pandemic itself is reshaping the entire scene of individual working experience, collaboration and productivity. Corporate culture is a unique value for us at Statrys, or anyone, in helping businesses to retain talents, but when that was hindered, how do we keep the team, or even the company, together? Just like our product, the answer lies in this very element - digitalization. With national lockdowns obstructing the interactions amongst teams, remote working became the gateway to regaining or simulating the in-person experience through the flat-screen. As ironic as it might sound, it is crucial to building team success when the physical workplace is absent. A stiff workplace is never the solution that leads to the success of startups. We hold on to this steadfast belief that our employees should possess the freedom and choice to work however and wherever that upholds our company culture. A traditional workplace does not dictate a startups’ success - our
30 − Cover Story
employees do. At Statrys, we strive to eliminate any traditional boundary that limits our creativity and performance. We adopt flexibility in our workplace and working hours, giving our employees full access where freedom and creativity can be realized without any constraints. To enhance a sense of community in distance, Statrys previously hosted a few culture-building events via Zoom to achieve this goal. Through this crossborder virtual space, we, as a company get to create a shared collaborative experience between team members and build something uniquely owned by each member in the organization. The flexibility and adaptability that we hold dearly are what brings Statrys global success in the beginning, even amidst pandemics.
Giving Back: Supporting Local Sports Teams Statrys does not just adapt to the pandemic, but we also evolve by giving back to the community, supporting local sports teams. As more people are receiving the covid vaccine and restrictions starting to relax, Statrys has
been giving more support to local sports teams. Being a startup is more than just about business, it is also about being compassionate and being connected to the community; ultimately, we aim to give back to society. This is also a core value that we, at Statrys holds onto - supporting local sports and athletes. At Statrys, we are dedicated to contributing to our local sports community in Hong Kong. Earlier this year, we had the pleasure to support our local athletes - sponsoring our local badminton team: TW United, which has won a championship earlier in August this year.
