SOCIAL MEDIA
www.icenimagazine.co.uk
Issue 90 2020
Brilliant Tips Of What Works And What Doesn’’t On Doesn Instagram
I didn’t plan to create a and sell their products without thinking about business that uses Instagram as a the human element of social media and that can come across as disingenuous. With that in marketing tool. mind, here are some dos and don’ts for what I set up my Instagram account to talk openly about mental health and find friends when I moved to a new city. But what I learned from doing it this way round is that showing up as a real person on social media will always get positive results. I got to know my audience as people first and as customers second. This meant that when I eventually started promoting my freelance services and my new book Out of Office: Ditch the 9-5 and Be Your Own Boss, my followers were already engaged with my content and more likely to buy from me. I created a community who are my biggest supporters. A lot of business owners use Instagram as a marketing tool, putting up product images
works best on Instagram.
DO be yourself. I mean, really, be yourself. Don’t fall into the trap of making content that you think you should be making. Stay true to your roots and your personality, even if that includes showing up with messy hair, dark circles under your eyes and something to complain about. Sharing your failures alongside your successes is a simple way to get your followers on your side. Try and fake it and you’ll blend into the masses while rendering yourself exhausted from the charade. DO write in your own voice. Captions are the place where you can really express yourself. Don’t worry about sounding smart or well-read. Instead, write the way you talk and include personal anecdotes - these will always stick
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