The Ideal Bathroom Magazine Issue 35

Page 32

Essential information for bathroom retailers
Issue 35 | August 2023 Introducing our NEW exclusive brand partner... Find out more on page 14
THE IDEAL BATHROOM

NEW ANTI-SLIP SHOWER TRAYS

Anti-Slip pattern

FEATURES:

• C grade slip resistant pattern

• 40mm profile allowing good water flow

• 50mm edge width enabling installation of various types of enclosures

• 90mm waste hole

• Installation on legs or levelling screws

• 10 year guarantee

For more information, please contact your local ASM or visit essentialfromideal.com

2023 – WHERE THE PAST MEETS THE FUTURE

Welcome to the latest issue of The Ideal Bathroom magazine, where we take a look at what’s been happening in the bathroom world over the last few months and what’s coming up.

We take a look at bathroom tech on page 21, where you can read about some of the amazing advances in sanitaryware, from music-playing mirrors to shower toilets and everything in between.

In this editions Showroom Focus on page 36, we’re talking to Shay Hallam at Nottingham’s Hallam Interiors, about his influences, the lessons he’s learned and how he makes sure his showroom stands out from the crowd.

We’ve also got the latest news about our new site in Milton Keynes and how we have been working hard to streamline our operations and better serve our customers with this move. Head to page 26 to read all about it. Happy reading, The Ideal Bathrooms team

24 GROHE ENERGY SAVING

How to save energy in the bathroom with Grohe

Take a look at our new Milton Keynes site

30 THE IDEAL WEBSITE

Everything you need, available 24/7

32 IDEAL STANDARD I.LIFE B

Designed for everyday: i.life B

34 IDEAL BATHROOMS DISPLAYS

The latest trends and tips for your displays

36 SHOWROOM FOCUS

Hallam Interiors share their story with us

If you would like to contribute to The Ideal Bathroom please email maddalin.cordell@idealbathrooms.com

WHAT’S INSIDE…
5 THE BUZZ All the latest industry news in one place 8 IDEAL REWARDS 2023 Your rewards, your choice! 11 ESSENTIAL BATHROOMS Keeping on trend for 2023 14 NEW BRAND - SCUDO Introducing our new & exclusive brand partner 16 GEBERIT DUOFIX 5 reasons to go wall-hung with Geberit 18 A DAY IN THE LIFE Spend a day with our warehouse AM shift 21 SMART TECH BATHROOMS Exciting innovations in the bathroom
26 OUR NEW HOME
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GROHE offers a range of sustainable products that help save water and energy every day. Start on cold, save energy on the spot Reduce water consumption with our integrated flow limiter Save up to 50% of water with our integrated EcoButton ** This calculation example is based on the following parameters: Household of 4 people using 6 minutes of shower time, 2 minutes for basin mixer and 1 minute for kitchen mixer per person per day. The costs are based on the following estimate: Energy cost £0.34 /kWh, water cost £0.0014/litre. Save up to £800 per year
SAVE WATER AND ENERGY WITH GROHE ECO-TECHNOLOGIES

THE BUZZ LATEST NEWS

Ideal Standard expand kitchen offering with design-led Gusto kitchen taps

Kitchen taps are one of the most intensely used fittings in any home, therefore versatility, durability and usability are key. The Gusto tap builds on Ideal Standard’s kitchen offering and continues to place those values at its core.

Gusto is available in 2 styles, Gusto Round, a classic and elegant curved design and Gusto Square a bolder, contemporary square shape. A further variety of taps were added to the collection in July with the semi-pro, pro and IMX models allowing customers choose a tap to suit their needs. The models offer several features including pull-out spout options and dual spray modes, which let end-users easily clean plates and cookware, switching between regular water flow and spray action at the press of a button. Meanwhile, the IMX model can dispense soap at the press of the button to make cleaning simple.

As well as being packed with the latest technology, the Germanengineered taps are built to last, with Ideal Standard’s FirmaFlow®+ cartridge capable of more than 750,000 use cycles. In addition to chrome, Gusto is available in a range of sophisticated PVD colour finishes, including silver storm, brushed gold, magnetic grey and sunset rose. What’s more, all PVD finishes are 30% more durable than chrome.

Ideal Standard’s Cerabase: built for comfort

Ideal Standard’s new mixer range Cerabase offers an affordable, entry-level collection for customers looking for the balance between aesthetics and functionality. The collection features a range of basin and bath mixers – offering a cohesive look for any bathroom.

The Cerabase range is packed with technology –from SmartShine finish, helping keep taps spotless, to BlueStart® technology that cuts down on end-user bills by only dispensing cold water when the lever is in the central position. LightMove® technology also ensures the mixers are effortless to move while

New Brushed Brass and Brushed Bronze finishes on showering solutions

Scudo welcomes new brushed brass and brushed bronze finishes on their showering and wetroom solutions.

Colours in the bathroom are a key trend growing in popularity, and Scudo have hit the nail on the head with their showering solutions offering. Their 6mm shower enclosures are available with an elegant brushed brass finish, including pivot door, sliding door and double door quadrant

Scudo also have everything you need to style the whole bathroom with a brushed brass or brushed bronze finish. Including showers, brassware and accessories, customers have a variety of products to choose from to create their perfect bathroom.

For more information on Scudo and their collections, visit idealbathrooms.com

allowing for the precise adjustment of water flow and temperature.

Cerabase basin mixers also feature a pre-fitted 5L per minute flow regulator as standard, as well as durable FirmaFlow® ceramic cartridges – giving the taps a lifespan of 500,000 cycles, equivalent to 10-15 years of daily use, for busy bathrooms that need to stand the test of time. Installation is also easier than ever, with the EasyFix system which can reduce installation time by up to 30%.

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THE BUZZ LATEST NEWS

Ideal Standard’s Silk Black Ceraplan: A bold finish for premier mixer

Continuously developed over more than two decades, Ideal Standard’s premier Ceraplan tap range combines soft lines and expert engineering.

The sleek collection is now available within the Essentials Collection in a contemporary Silk Black finish. The offering includes a selection of basin, bath and shower mixers, complemented by matching waste fittings.

Designed for the end-user, Ceraplan is available at a range of heights, from 60-250mm, putting comfort front and centre for every-day use. LightMove® smooth cartridge ensures water flow is just right and the built-in temperature

limit stop eliminates risks of scalding. Equipped with Ideal Standard’s EasyFix+® system making installation quicker and easier than ever.

Suitable for low pressure, Ceraplan taps also feature a pre-fitted 5L per minute flow regulator as standard, reducing water waste. The durable FirmaFlow® ceramic cartridges also helps to provide a lifespan of 500,000 use cycles, equivalent to 10-15 years of daily use, making Ceraplan a staple in long-lasting bathrooms.

Back to Black

GROHE extends flush plate range to include models available in new Phantom Black finish.

GROHE’s Skate flush plate models are now available in the new Phantom Black finish which has been made with a three-layer lacquer, providing the deepest of matte black finishes. The new flush plates allow for greater choice when it comes to bathroom personalisation, with matte black continuing to be popular.

New Armitage Shanks product guide available for trade

Armitage Shanks are releasing a new edition of the Commercial RMI (Repair, Maintenance & Improvement)product guide. Available in May, it provides an insight on the latest solutions for trade. The Armitage Shanks booklet is designed to help trade counter teams and installers find the information they need to complete their projects. The booklet contains useful data and specs on washroom solutions used within repair, maintenance & improvement in the nondomestic market, including commercial offices, hospitals, entertainment & leisure, schools and more.

The Skate flush plate range provides a sleek finish & pairs with the GROHE Rapid SL frame for a supreme WC system. The Rapid SL installation frame enhances design opportunity in the bathroom as it can be fitted to stud and brick walls. The frames are Quiet Mark Approved® and also provide water-saving functions when paired with dual flush plates. Find out more at idealbathrooms.com

Whether it is upgrading a tap, replacing a toilet or specifying a complete washroom, all the products needed and their related parts can be found in the guide. For more detailed information, QR codes can also be found alongside each product in the booklet. There are also indicators to show the products that are available from stock at Ideal Bathrooms. For more information visit idealspec.co.uk

The modern solution to tiles

Panelstyle PVC wall and ceiling panelling is an attractive, cost effective alternative to tiles, paint or wallpaper. It is 100% waterproof, quick and easy to fit available in a range of thickness’s and panel size to suit every bathroom budget and application. Choose from over 50 décors across three different ranges.

Designed for walls, Splashpanel is a stylish and cost effective alternative to tiles. Panels are 100% waterproof - making them perfect for showers, bathrooms and

wetrooms. Choose from exclusive Premium designs and a range of Narrow panels for those smaller spaces. Fast and easy to fit, Proplas panels are ideal for walls and ceilings. Pick the patterns and textures to suit any style and create the bathroom design you’re looking for. Finally, the Proplas Tile range offers 3 tile effect wall products, providing all the great looks of traditional tiling without the mess and maintenance.

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www.idealstandard.co.uk i.life B + Ceraplan

THE IDEAL 2023 REWARDS PROGRAMME

Your rewards, your choice!

This year saw the return of our annual rewards programme with a host of prizes, including top of the range tech and short getaways, up for grabs for our customers.

We have had so many fun ways to play in recent years, from spinning the wheel full of give-aways to secret scratch card codes and shuffled prize boards. For 2023, every time you spend £1,500 with us, you can play the virtual slot machine for the chance to win a prize. All you need to do is match any three icons and you’re a winner!

There are a variety of fantastic prizes to be won, including Sony Playstation 5’s, Apple iPads, 3 Nights in Rome for two, Samsung 65” QLED 4K Smart TV’s, Tag Heuer Aquaracer Watches and much more.

The prizes available are split into six pots, with each pot having up to eight different items to pick from – the only question for you, once you match those three icons, is what to choose.

We’ve added a new twist this year and included the chance to win a luxury holiday. We have multiple holiday prize draws throughout the year, each sponsored by a different brand partner.

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One of the prizes in Ideal Rewards prize pot 6

Some of the prizes up for grabs:

To get playing, follow these steps:

Prizes will be updated throughout the year, introducing seasonal gifts and giving participants access to fresh prizes options.

You’ve got to be in it to win it, so try your luck in bagging a brilliant getaway. All you need to do is purchase the assigned amount of the sponsors product in a specified time frame to be entered into the draw.

Ideal Bathrooms’ Head of Digital & Marketing Stewart Perry said: “We are so excited about this year’s rewards campaign. We’ve listened to customer’s feedback on our previous rewards campaigns and have tweaked the format this year by offering them the ability to choose their own prizes. We believe this, combined with the new holiday prize draws, offers our customers even more reason to sign up this year, in turn allowing us to thank them for their ongoing support.

Registration is open all year round and there is no limit on the number of times customers can play – what are you waiting for?

Register at idealrewards.co.uk. Once verified you will receive an email prompting you to login to your account.

Once you recieve an email confirming your account has been verified, for every £1500 you spend with us, you will qualify for a chance to win a prize on one of your games. 2

3

1 4

Pull the lever, try your luck and see if you have won a prize!

If you match 3 symbols, congratulations! You will get to choose your prize from the prize pot and your prize will be sent to you.

It’s as simple as that! So what are you waiting for?

Register now to start winning prizes! Visit idealrewards.co.uk to register. Your personalised Ideal Rewards microsite will be verified and you will be sent your unique password to login.

Visit idealrewards.co.uk to register

• Tag Heuer Aquaracer watch
• 3 nights in Rome for two • Playstation 5
• Apple Macbook Pro 14” Samsung 65” QLED TV • GHD Air hairdryer Pair of RayBans • Patio Heater • Coffee Machine • Apple Airpods
Prize pot 6
Prize pot 4
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Prize pot 5 Prize pot 3 Theragun Prime Massage Gun Nintendo Switch Apple iPad Apple Watch • Bluetooth speaker Amazon Fire Tablet • Luxury afternoon tea for two • Amazon Echo Dot

ANTI-SLIP

SHOWER WITH CONFIDENCE

MANUFACTURING EXCELLENCE SO YOU DON'T SLIP UP.

Ideal Bathrooms has increased their stock holding of JT anti-slip trays, so they are on the shelf, ready to order today.

Brand new Anti Slip technology developed by JT that is incorporated in the acrylic skin of the tray.

The new technology maintains the premium look of the tray and is not harsh on the feet like tradition Anti-Slip solutions.

Anti-Slip technology incorporated into the acrylic skin – easier to clean and more resilient

Class C slip rating DIN 51097:1992-11 - the highest level of approval for domestic use

Also available in kit form for retro fitting to showers and baths (2 year guarantee)

25 year guarantee

MATT BLACK FINISHES IN DEMAND FOR MODERN BATHROOMS

We’ve not seen such a focus on a specific colour since the avocado bathroom suites of the Seventies.

For decades, the majority of bathroom furniture has been white, complemented by brass or silver taps, screens and towel rails. It was a classic, timeless look, allowing homeowners to inject personality through paint choices and accessories.

However, the industrial trend of recent years has ushered in a new era of black fixtures and fittings, most commonly brassware, shower screens, enclosures and towel rails.

Black brings a touch of modernity to bathrooms, while still being neutral enough to match up with most aesthetics, which is no doubt why it has seen such a rise in popularity.

It’s also the perfect option for a relatively simple bathroom upgrade. Swapping existing chrome brassware for matt black dramatically changes the look and feel of a space, with minimal effort and cost.

Black brings a touch of modernity to the bathrooms, while still being neutral enough to match up with most aesthetics.

Essential Electric Evo towel warmer in Anthracite
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Essential by Francis Kitchens & Bathrooms Paron Mono Basin Mixer in Matt Black

Essential Bathrooms facts:

Essential boasts a range of bathroom items, featuring the stylish matt black finishes.

• 2 shower ranges - Clever and Nine

• 1 tap range - Paron

• 5 standard and L shaped bath screens,

• consisting of plain and a matrix pattern

• 2 standard and 2 electric towel warmer ranges in matt black and anthracite

Brassware

The range from Essential by Francis Kitchens and Bathrooms. comprises taps and showers in 11 designs, all named after Peruvian lakes and rivers, offering a choice of sleek round styles, stylish square options and traditional looks, of which most are available in two finishes; chrome and matt black.

Furthermore, all brassware is WRAS approved, Unified Water Label rated and comes with a 10-year guarantee.

For the full effect, a black towel warmer can provide the finishing touch, ensuring a cohesive theme throughout the bathroom, with no need to compromise on the overall look. These are available in both electric or standard, so the only decision left to make is where to display it.

Montana range

In Summer 2022, Essential Bathrooms added six new products to its growing portfolio – The Montana collection.

The range enables customers to stay on trend without compromising quality. It is available in subtle, high-gloss polyurethane painted finishes in a choice of three popular colours –gloss white, light grey and forest green.

The range comprises of two wall-hung basin units with drawers in two sizes, 500 and 600mm, two floor-standing units in the same sizes with doors and shelves, a cloakroom unit ideal for small spaces at 400mm and a WC unit.

The Montana range works perfectly with the Paron brassware. Creating a sleek and modern bathroom.

Latest brochure

Looking for bathroom inspiration?

Or perhaps you’ve already got a product in mind?

Details of all the great value ranges in the Essential portfolio, including our range of black brassware and Montana furniture, are available in our latest glossy, full-colour brochure, which can be found on our website.

For more information about the Essential ranges, visit idealbathrooms.com or call 0800 634 2600.

Essential Designer Matrix L-Shaped bath screen in Matt Black
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Essential Montana cloakroom unit & basin in Light Grey

CERAPLAN

The redesign of a legend.

IDEALSTANDARD.CO.UK

A NEW BRAND PARTNERSHIP WITH SCUDO BATHROOMS

In a exclusive distribution partnership – Ideal Bathrooms and Harrison Bathrooms have partnered up to carry the retail brand Scudo.

Harrison Bathrooms and Ideal Bathrooms are delighted to announce they have formed an exclusive UK-wide partnership. Renowned for its superior quality and affordability, Ideal Bathrooms is now stocking over 800 new Scudo products, covering a wide range of categories, including furniture, shower enclosures and brassware.

This agreement has a different approach to distribution. Harrison Bathrooms will not take orders below £150. Instead, Ideal Bathrooms will handle these orders for them. Additionally, Ideal Bathrooms will have access to the entire range of Scudo products to meet their customer’s demands. Utilising their fleet of 50+ vans to ensure nationwide next-day delivery.

Shaun Corcoran, Scudo Commercial Director, comments: “We express our gratitude to our retail partners for their unwavering support and are thrilled to announce our new partnership, aimed at providing an expanded product range, superior service, and efficient delivery. this partnership we will continue to support our customers with our commitment to exceptional bathroom design and unparalleled service delivery standards.”

Sanitaryware

With a wide choice of sanitaryware, featuring WC’s, basins and pedestals – the Scudo range will have a solution for any bathroom. Featuring soft and rounded features, the Deia range consist of open back, closed back, wall hung and comfort height pans - all with the option of a soft close or a wrap over seat. There is also a selection of basins and pedestals, matched with the Deia collection, meaning any bathroom can have a complete set.

The contemporary Spa range is the perfect collection to blend into any bathroom space with a modern round design, featuring rimless technology and a comfort height option for additional height.

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Deia Rimless Closed Back WC Pan and Basin with Full Pedestal

We are thrilled to embark on this exciting opportunity with Scudo to continue to support our customers by offering an on-trend, high-quality range at competitive prices to meet their customers’ ever-changing needs

Stewart Perry, Head of Digital & Marketing at Ideal Bathrooms

Furniture

With 14 stylish bathroom furniture ranges to choose from, the Scudo offering allows for any bathroom space to be used practically whilst creating an inviting space.

Scudo offer a wide range of colour finishes for their furniture, which can be complemented with accessories and handles, ensuring any bathroom with Scudo furniture will have the WOW factor.

Creating a feature in the bathroom is easy with the Alfie range. With the option to have a fluted door or just a slab front and a choice of 3 colour finishes; Sonoma Oak, Matt Black and Reed Green there is something to suit any personality. Additional storage can also be created using open storage shelves.

The Ambience range combines high-spec styling with a contemporary style. Available in a choice of 4 finishes; Rustic Oak, Grey Oak, Matt White and Matt Grey – rest assured there is a finish that will suit any bathroom space. There is also the option to add a base shelf to the wall hung units – creating extra storage space without compromising on design.

Brassware & Showering

Scudo has a choice of 14 brassware ranges to choose from, allowing every style to be created in the bathroom.

Be on trend with Scudo’s brassware and choose from a variety of colours including Brushed Brass, Brushed Bronze and Gunmetal. All colours can be matched to showers and accessories to create a complete bathroom look. With many items WRAS approved and all coming with a lifetime guarantee, the brassware will not only look stunning but also be high quality.

Scudo’s shower solutions have something to fit all styles and budgets. Choose from overhead, handheld, exposed, and concealed showers, in a selection of different colours, blending style and design.

For more information about our new brand partner Scudo, visit idealbathrooms.com or call 0800 634 2600.
Core Mono Basin Mixer in Brushed Brass Middleton Adjustable Black Round Rigid Riser Shower
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Alfie 800mm Cabinet in Reed Green with Counter Top Basin

WHY DUOFIX?

Wall-hung WCs have now become a standard in the bathroom as they have particular advantages when it comes to cleaning, hygiene, and reliability.

Clever installation systems for prewalls are therefore essential. Using the perfectly coordinated components of the Geberit installation systems, you can develop customised solutions for almost any construction project in front of the wall.

With clear benefits such as the easy cleaning of wall-hung WCs and space saving, Geberit installation systems are the reliable and high-quality solution for the construction of contemporary bathrooms:

• Solid steelwork

• Wall-hung WCs tested for loads up to 400kg

• Seamless, one-piece cistern made of durable high-density polyethylene

• Tested for 100% tightness

• Triple-welded flush bends

• All parts are easily accessible

• Guaranteed spare parts availability for 50 years

• Easy installation

Geberit Duofix is the comprehensive range of sanitary appliances with universal and self-supporting installation elements in drywall construction. It is suitable for partition wall installations, in-wall installations in lightweight stud walls as well as for part-height and room-height pre-wall installations and can be used in new buildings as well as modernisations.

Providing a comprehensive range Geberit Duofix has universal and self-supporting installation elements. These are available in drywall construction for all sanitary appliances. The installation elements suitable for partition wall installations, in-wall installations in stud-walls, in lightweight construction, and part-height and roomheight pre-wall installations.

Geberit AquaClean Mera Comfort Shower Toilet with Sigma21 Flush Plate
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When it comes to bathroom design, customers now expect contemporary design and innovative functions.

FIVE REASONS TO GO WALL-HUNG

Architects and Designers are ever increasingly opting for wall-hung toilet and wall-hung furniture solutions when it comes to workplace, hotel, and residential design. We outline five reasons why you should go wall-hung.

Space saving & maximisation

Attached to the wall - resulting in zero contact with the floor, wall-hung bathroom ceramics and wall-hung furniture have concealed cisterns and installation frames hidden behind the wall resulting in a reduced outward projection. Streamlining the aesthetic of the bathroom as well as delivering acoustic benefits – by opting for a wall-hung solution you will eliminate the clutter of conventional toilets which take up floor area and create the illusion of a more spacious bathroom.

Hygiene

Unlike close-coupled and back-to-wall toilet options, wall-hung solutions expose a greater cleanable surface area as there is no cistern or exposed pipework leaving little space for germs or dust to accumulate. This makes wall-hung toilets the ideal choice.

1 2 3

Strength & durability

Geberit wall-hung toilet and furniture options are built to last. Contrary to popular belief, wall-hung solutions can withstand a weight of up to 400kg - which is the equivalent of a full grown polar bear. Once installed, Geberit wall-hung solutions have been cleverly designed for maintenance as the cistern can be easily accessed by simply removing the flush plate.

4 5

Aesthetic enhancement

If you are looking to create a sleek and sophisticated design, installing a wall-hung toilet or furniture will provide a modern yet functional bathroom solution. Wall-hung toilets come in a comprehensive range of styles from rounded to square – with options for every bathroom, no matter the size or budget.

Reduced sanitary sound

Opting for a wall-hung toilet solution is a good way to reduce sanitary sound in any washroom. Raising the toilet off the ground stops noise travelling directly from the toilet pan to the floor.

For more information about Geberit Duofix, visit idealbathrooms.com or call 0800 634 2600.

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Geberit iCon wall-hung pan & washbasin cabinet with 2 drawers in white gloss

Start of Shift/Brief

We start each day with a brief to the team so that everyone knows the targets for the day.

A DAY IN THE LIFE OF A WAREHOUSE OPERATIVE ON THE AM SHIFT

Lorries arrive full of stock Stock arrives from our suppliers to be unloaded and is checked against the days delivery manifests.

Tipping lorries

The team tip the lorries and bring the stock into the warehouse ready to be booked in.

11-11:30pm

Lunchtime!

Finish putting away stock

After lunch, the warehouse team finish putting away all stock that was delivered that day.

Putting stock away

After booking in the stock that has been received on the system, the team use the VNA, pallet trucks & pump trucks to put the stock away in allocated areas.

Booking in stock

The team book in the stock, ready to be put away in allocated stock locations.

Jargon buster:

Tipping lorries - unloading lorries that have a rear platform that can be raised, which enables the load to be taken off.

Check over manifests for the next day & home time Before the shift is over, the team check over the manifest for the next day so they are ready for deliveries in the morning.

VNA - a Very Narrow Aisle truck is a compact pallet racking system which increases the stock capacity in the warehouse.

Manifest - a document generated by suppliers/ couriers containing delivery information, showing what stock is being delivered.

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06:00am 06:10am 06:20am 07:15am 08:15am 11:30pm 13-14:00pm

2 warehouses with a combined total of 153,000sq ft of warehouse space

21,000+ product lines ready and waiting

£12m of stock holding available to you

WHY CHOOSE IDEAL BATHROOMS?

The additional capacity enables us to increase our delivery time window for our suppliers, which has improved stock availability for next day delivery and strengthened our product portfolio to support our suppliers and customers’ needs.

Here at Ideal Bathrooms, we strive to provide the best service possible to our loyal customer base.

Our move brings our teams closer together offering more synergy, and allowing the teams to grow. Stuart Mellors, Site Manager,

said: “Merging our sites has enabled us to review our operational functions and enhance our efficiencies, allowing us to service greater volume and meet the needs of our customers”.

We hope that in 2023, our service will continue to strive and develop to help our customers.

A fleet of 56 eco-friendly vans Over 9315 pallet locations in our MK depot Opening hours that meet your needs: Weekdays 8am-5:30pm and Saturday 9am-12pm 24/7 ordering online
Next Day Delivery available to 98% of the UK
A UK field based Sales team focused on your needs
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SHOWERING & BRASSWARE

FEATURES:

• Brassware by Francis Kitchens and Bathrooms design options

• Round, square or traditional design

• Available in Chrome or Matt Black

• WRAS and European Water Mark approved

• Showers carry a 5 year guarantee

• Brassware carries a 10 year guarantee

For more information, please contact your local ASM or visit essentialfromideal.com

HYGIENE & ENERGY EFFICIENCY BOOST SMART TECH BATHROOMS

Smart tech is everywhere, on our bodies, on the roads and in our homes. Bathrooms are no exception, with a variety of exciting innovations making the smallest room in the home more connected to users than ever before.

Data from Allied Market Research showed the smart bathroom market was valued at $3.7 billion in 2020 and is expected to hit $10.8 billion by 2030.

The inclusion of smart bathroom tech in a renovation could be driven by the want for a more personalised shower experience and perhaps a more hygienic toilet experience. For many, though, it is the increased focus on hygiene over recent years that has pushed the demand for touchless brassware and mirrors, as well as shower toilets that clean with water.

Smart technology is increasingly changing the way we see and interact with the bathroom world.

Smart mirrors

Smart mirrors have been around for a while, but new models with increased interactivity are being launched consistently.

Tavistock Bathrooms offer a range of mirrors with a variety of functions, from heated options to avoid steaming up to models with infrared sensors, taking away the need for a switch, or to press a button, with wet hands. There is also the range of Resonate Mirror that have Bluetooth capability and an integrated speaker, so you can listen to your favourite tunes while you get ready. Some, like the Slide Mirror, also include USB charging points and shaving plugs.

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Tavistock Slide mirror cabinet with touch sensor slider to activate and dim lighting.

Smart showers

Smart showers use electronics to control the temperature, rate of water flow and many other things, which can be chosen on a remote or your phone.

The new generation of smart showers, such as the Lumi and Evolve by Aqualisa, offer voice-activated technology, allowing you to tell your shower to turn on, without having to brave the cold.

The GROHE RainShower smart control shower system, offers customers a digital display and smart controlled push button to turn on and off. While the GROHTHERM SmartControl Thermostat includes the GROHE SafeStop safety button and SafeStop Plus temperature limiter to help create a seamless shower experience.

Toilets

Hygiene is top of everyone’s list of priorities, no more so than when it comes to bathroom matters, so the shower toilet is one piece of digital technology that really stands out as making a difference.

Geberit’s AquaClean shower toilet is one such model, which allows users to feel fresh and clean every time they use the toilet. At the touch of a button, a hidden spray arm extends to clean users with a jet of warm water, the temperature and intensity of which can be set according to preference.

Some models, including the Geberit Aquaclean Mera Comfort and Geberit Aquaclean Tuma Comfort, even offer a drying option with warm air, or a sensorcontrolled night-light to guide your way in the dark.

Touchless brassware

Another trend led by the increased focus on hygiene, particularly post-Covid, is touchless technology, allowing you to flush toilets and operate taps without needing to touch them.

GROHE offers several options using infrared technology to turn taps on without touching; this has been seen in the commercial space for some years, and it is now moving to the domestic market.

And for toilets, Geberit have a range of touchless operation flush plates, offering ultimate hygiene for homes as well as commercial premises without compromising on design. The Sigma10 which is available in seven colours including matt or gloss black, is tamper proof which means it is perfect for public washrooms.

Meanwhile, the Sigma80 is an award winning design made from high quality glass with a durable LED light available in five different colour options. The plate is available in both black and clear glass and can be connected via the Geberit Control app.

Smart technology is here to stay. It can already control our lights, heating and TVs, and anticipate what movies we would like to watch. Why shouldn’t it have a place in our bathroom too?

For more information about energy saving and hygienic bathrooms products, visit idealbathrooms.com or call 0800 634 2600.

ODOUR FREE TOUCHLESS
GENTLE PERSONAL HYGIENE REMOTE CONTROLLED
GENTLE DRYING
Aqualisa Lumi Electric Shower in Chrome Geberit AquaClean Mera Comfort
22 0800 634 2600 | neworders@idealbathrooms.com | idealbathrooms.com The latest marketplace news | THE IDEAL BATHROOM
Geberit Sigma80 flush plate in Black Glass (left) and GROHE BauCosmopolitan E Basin Mixer (right).

HOW TO SAVE ENERGY WITH GROHE

Tackle high energy costs with GROHE’s resource saving solutions for the bathroom.

Bathrooms are one of the most highresource consuming rooms, so implementing efficiency here is an ideal starting point when looking to reduce energy consumption.

GROHE offers water and energy saving technologies for both taps and showers making it possible to save on consumption without compromising on comfort and enjoyment.

Tap into cold-start technology

Sustainable and eco-friendly doesn’t mean having to compromise when it comes to bathroom design. Refined and refreshed for the demands of modern bathrooms, GROHE’s popular tap models Eurosmart, Bau, Essence, and Lineare have contemporary designs and high-spouts for user comfort. Hidden inside, GROHE technology provides energy saving aspects while delivering the best performance.

GROHE’s modern technology provides energy saving credentials in 3 ways:

• GROHE’s flow limiting technology, ‘EcoJoy’, reduces water flow by up to 50%.

• Innovative ‘Cold-start’ technology means only cold water will run when the tap’s lever is in middle position, helping to reduce using warm water unnecessarily.

• With thermostatic showering technology, GROHE prevents water wastage through precise temperature control

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GROHE’s Eurosmart Basin Mixer in Chrome
The latest marketplace news | THE IDEAL BATHROOM

Equipped with innovative ‘Cold-start’ technology, the taps help to reduce energy usage by dispensing warm water when the lever is pushed left beyond the middle position, helping to make running warm water a more conscious decision when really needed.

Alongside GROHE’s cold-start technology, the tap models also include GROHE’s EcoJoy technology which further supports reducing consumption. GROHE Ecojoy provides a reduced water flow, with up to 50% less water use, providing users with the added bonus of saving on water, alongside energy.

Sustainable shower solutions

Innovative thermostatic shower mixers such as the Grohtherm 1000 Performance thermostat deliver ultimate showering comforts while helping users to save water and energy.

With skyrocketing energy prices and sustainability being on everyone’s mind, saving resources is more important than ever. GROHE offers affordable products for a sustainable lifestyle, saving water and energy without compromising on performance.

GROHE Grohtherm 1000 Performance Thermostat

With advanced thermostatic technology, GROHE’s thermostatic bar mixers provides precise temperature control and corrects temperature fluctuations within a fraction of a second, meaning water wastage through running the shower while adjusting the temperature is a thing of the past.

Models like the Grohtherm 1000 Performance mixer also comes packed with GROHE’s flow reducing technology, EcoJoy, and an EcoButton which users can use to efficiently switch between the eco-flow or full-flow depending on preference and need. Pairing thermostatic mixers with water-saving showerheads can deliver the best in sustainable showering. GROHE’s Tempesta 250 shower head features GROHE’s flow-restricting technology, EcoJoy, which helps to save water without impacting performance.

Sustainability at GROHE

As a global leader in premium bathroom fittings, with sustainability as a core value, GROHE has made a number of sustainable achievements and initiatives. Most recently in 2021, GROHE reached a 38.7% reduction in water consumption across production, exceeding its own target of 20%. GROHE also succeeded in reducing their plastic packaging and became plastic free as of January 2022.

Since 2019, GROHE has been utilising green electricity and also has been investing in solar technology, combined heat and power plants and innovative manufacturing processes to further support in saving resources. As a result, GROHE is proud to have achieved carbon neutral production across their international production sites and has been able to reduce its greenhouse gas emissions by around 40% since 2014, while at the same time increasing its energy efficiency by 24%.

To find out more about GROHE’s resource saving product and what it can offer, speak to your Area Sales Manager. All products mentioned in this article are represented in the yellow price guide and can be purchased from Ideal Bathrooms.

GROHE’s Tempesta 250 Shower Head
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OUR NEW HOME IN MILTON KEYNES

It’s been a year since we moved into our new purpose-built facility where we’ve been working hard to streamline our operations and better serve our customers. Now we’re settled, we are delighted to share the benefits to you of this move.

Following our move in the north in April 2022, we moved all of our stock, consolidating our 3 southern warehouses into one 108,000sq ft space, as well as relocating over 200 staff into our new Southern distribution centre in Milton Keynes.

Our move has been made with our customers in mind. We wanted to provide them with a more tailored proposition and better service levels. Our increased warehouse capacity means we can now offer more products for next day delivery, as well as a wider range of stock. Customers will benefit from shorter lead times and a larger selection of fast-moving lines. All in all, our move to Milton Keynes is sure to make a positive difference to our customers.

I have met new people within the business, which helps when needing to solve queries from customers with different teams. It enables us to service our customers better by working more closely together.

Lucy, Customer Service Assistant
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Our Very Narrow Aisle trucks moving stock in our MK warehouse

Our next day delivery service is extremely popular with our customers, therefore the additional space means that we are more equipped to fulfil this service promise.

Our new site now has 10 HGV docking ports, three of which can handle both HGV deliveries from our suppliers and our fleet of 56 vans. This has increased the efficiency of loading and unloading stock, which is especially important for our next day delivery service - a service that many of our customers rely on.

Additionally, our fleet has been upgraded to feature eco-vans. These vans have been carefully chosen to help us keep our service promise by emitting lower levels of emissions, having specialised storage to minimize damage, and utilizing technology to reduce roadside breakdowns. We hope that our investment in these vans will bring us many advantages in the future.

Sustainability and employee wellbeing has also been at the forefront when developing the site over the past 12 months. To ensure a healthy and productive work environment, the site features various breakout areas, a rooftop garden, exercise equipment and reflection areas.

The site is more eco-friendly, with 14 electric vehicle charging points available for both staff and visitors to use. We’ve also taken steps to reduce our carbon footprint by creating green spaces around the site, providing a pleasant environment for our teams to enjoy.

One key benefit of the site, is that all staff are now in one building, resulting in increased collaboration between teams. Customer Service Assistant, Lucy, explains: “I have met new people within the business since being at the new site, which helps when needing to solve queries from customers with different teams. It enables us to service our customers better by working more closely together.”

Head of Digital & Marketing, Stewart perry said: “Our vision for the new site was to ensure that we could increase our service proposition to our customers and deliver an increased amount of products on a next day basis. Our next day delivery service is extremely popular with our customers, therefore the additional space means that we are more equipped to fulfil this service promise.”

Our new fleet of vans has arrived with all the new spec to help deliver on our service promise The grand opening day at the new Milton Keynes depot Stock is now consolidated into one warehouse in MK
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The new HGV docking ports at our Milton Keynes Depot
Keep

VERSATILITY STYLE WITH THE NEW FURNITURE RANGES FROM ROCA

Versatile furniture ranges to complete a stylish bathroom look.

Aleyda: a modern and flexible new bathroom furniture range from Roca

Elevate your bathroom with the latest furniture collection from Roca. Designed for modern-day living, Aleyda is a contemporary range of furniture featuring integrated handles for a sleek finish.

Just as bathrooms come in all shapes and sizes, so do Aleyda vanity units, ranging from 500mm to 1200mm wide and also available with standard 480mm and compact 380mm depths. The two and four-drawer models are wall-hung, helping to create a minimalist aesthetic (as well as the illusion of more space if you have a bijou bathroom). The three and six-drawer units feature legs for a more traditional, floor-standing look.

Each piece in the Aleyda collection is wrapped with PVC foil for an added layer of waterproofing. Finishes include timeless options such as Pebble Grey, Matt White and Matt Black, as well as the softer spa-like finishes Beige Wood and White Wood.

Behind the stylish fronts you’ll find drawer organisers to maximise storage and keep bathroom essentials close to hand. All configurations pair perfectly with Roca’s Cala brassware to complete the stylish look. Matching column units are also available as part of the Extra range from Roca.

Matt White Pebble Grey Matt Black Beige Wood White Wood
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Aleyda two drawer wall-hung unit and basin in Pebble Grey

Drawer organisers in a Tenet drawer unit

Tenet: a new affordable bathroom furniture collection

Why sacrifice style for an affordable price tag? With the new Tenet collection by Roca, you can have both. Compatible with pieces from Roca’s other ranges and designed to suit bathrooms of all sizes and styles, the new collection of handleless vanity units both simple in style and flexible in use.

Natalie Bird, Brand Manager for Roca, reveals the reason why Tenet is a welcome addition to the Roca family.

Tenet vanity units come in a choice of five glossy and wood finishes. “Pick a glossy finish in white or grey to catch and reflect light, making your bathroom feel roomier,” says Natalie. Alternatively, choose between three wood-effect finishes: Nordic Ash, City Oak and Walnut. “A wood look never fails to create an inviting contrast to all the shiny surfaces that come as standard in the bathroom,” Natalie adds.

Versatile design

The Tenet vanity unit is 460mm deep and comes in a variety of widths to suit different storage needs. Sizes range from 600mm to 1200mm, with two, three, four or six drawers complete with built-in organisers to keep all your toiletries tidy yet close to hand. There’s also the option to have two doors instead of drawers – a convenient way to store taller bottles upright.

Those wanting to boost the feeling of openness should choose a wall-hung Tenet vanity as exposing more of the floor gives the illusion of a bigger bathroom. What’s more, freeing up floorspace makes cleaning easier too.

If you prefer the look of a floor-standing unit, need extra storage space or your plumbing lends itself better to this style, the Tenet collection includes a three-drawer option that is sold with legs.

“The beauty of a handleless design is that you can choose any finish for your brassware without the worry that it doesn’t match the handles on your vanity,” says Natalie. To complete the look, complementing column- and wall-unit storage solutions are also available in Roca’s Extra range, giving you the option of a coordinated suite.

Aleyda

For more information about the NEW Roca ranges, visit idealbathrooms.com or call 0800 634 2600.

Tenet Two Drawer Vanity Unit in Glossy Grey Glossy White Glossy Grey City Oak Nordic Ash Walnut
and Tenet are available to all Roca Life partners and select dealers.
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BOOST YOUR ONLINE PRESENCE THROUGH IDEAL BATHROOMS

Spending 5 minutes adding your showroom details to our website allows potential customers to contact you directly with leads on their desired products.

Our website has a broad online presence in the bathroom sector, which will only grow as we add blog posts and ramp up our SEO (search engine optimization) focus, giving you a powerful platform on which to advertise your showroom.

HOW?

To receive these leads you need to be listed on our showroom locator. All you need to do is log in, click ‘My Account’ and ‘My Showroom Locator’. Stand out by adding images, opening hours and the services you offer!

End consumers on our website can then push items in their basket through to you allowing you to reply.

our website.

In 2022, we broke records with a whopping 129,432 product searches and over 41,000 online orders through our website.

We know our website is a valuable tool for our customers, so we are constantly thinking about how to make things easier to navigate and use to save time. Our new features, such as; image scrolling, trade price toggle, offers and more, have been designed to do this – meaning more time focusing on the important stuff!

With more customers embracing the website we want to make it as simple and easy for you to use! Allowing you to place orders with the click of a few buttons, and access to every tool you may need!

If you have any feedback or suggestions on what else we could add to our website to make your experience easier, please contact your local Area Sales Manager or the Marketing Team on IDB.Marketing@idealbathrooms.com. 1 2 3 4

Customers request a quote from their nearest showrooms through idealbathrooms.com. The showroom will receive an email notification to the email listed on their profile.

When quotes arrive, you can view them by logging into your online trade account and navigating to ‘My Account’, ‘My Quotes’.

The quote shows you the details including the RRP and Nett Cost. It then allows you to alter the customer price, showing the new total and margin made.

You can print the quote/save to PDF and send to the customer (only your customer’s price will be shown). The quote can be pushed through the quick order form to allow you to place your order directly via the website.

As more of the bathroom industry moves towards the digital world, we think it’s important to make your job easier when using
GETTING CUSTOMER
IDEAL BATHROOMS Change the margin across the entire order in 1 click or alter each SKU price individually 30 0800 634 2600 | neworders@idealbathrooms.com | idealbathrooms.com The latest marketplace news | THE IDEAL BATHROOM
LEADS THROUGH

RECENT IMPROVEMENTS

We had over

129,000 product stock searches through our stock check tool last year

We had over

1,165,172 webpage views Jan - Jun 2023

TRADE PRICE TOGGLE

A NEW toggle for our trade users to switch between RRP & Trade pricing. Meaning you can show customers our website with no risk of displaying your prices.

IMAGE SCROLLING

You can now see a preview of all the imagery we have for each item before clicking into it.

UPDATE YOUR PASSWORD

We have had over

41,000 orders through our quick order form

OFFERS

You can now update your online trade login password in the ‘My Account’ section of the website. We’ve made this process as simple as possible to ensure you can keep your security details up to date!

Our offers page is back! Giving you access to the best deals Ideal Bathrooms has to offer. Regularly updated, so that you don’t miss a chance of a bargain. These offers range from limited time deals to quantity breaks across a variety of ranges.

Visit register.idealbathrooms.com or scan the QR code below to register for your free online account today Don’t have a trade login? 70% of our customers are already benefitting from the website, and you could be too!
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DESIGNED FOR EVERYDAY: IDEAL STANDARD’S I.LIFE B

i.life B is Ideal Standard’s newest addition to the i.life family.

Following in the footsteps of I.life A & S, the new i.life B range was created in collaboration with renowned Italian design studio, Palomba Serafini Associati (PS+A) and features a collection of basins, WCs and furniture – all showcasing a minimalistic and contemporary aesthetic that PS+A has also curated across Ideal Standard’s other collections.

A diverse collection

i.life B has a contemporary minimalism which is softened by gentle curves and flowing lines. This design aesthetic is reflected through the range with ceramics available in a variety of sizes and options, helping this collection to be a universal solution for homeowners and developers alike.

The range includes washbasins in widths of 50cm, 55cm, 60cm, a 45cm hand-rinse basin, all of which can be used with a full or semipedestal or wall mounted with bottle trap. A semi-countertop basin 55cm wide is also included.

Vanity basins are also part of the range in widths of 61cm, 81cm, 101cm and 121cm, the latter being a double bowl model. Combining with the dedicated design-led furniture gives end-users a great way to gain valuable storage and make use of limited floor space. The wall-hung vanity units are offered in a choice of heights with one or two drawer options allowing end-users to configure their storage space to suit their needs and the 120cm unit has four drawers.

i.life B furniture is available in the seven finishes offered across i.life A & S. These include matt white, greige matt, quartz grey matt, sand beige matt, carbon grey matt, natural oak and coffee oak, offering a huge amount of flexibility for creating the ideal bathroom as furniture can be mixed and matched across the collections.

Two different handle colour options are also offered, with Brushed Chrome and Black Matt helping add a touch of prestige to a room, while the soft close feature gives a feel of quiet luxury.

i.life B washbasin and full pedestal with Ceraplan single lever basin mixer i.life B 120cm vanity basin & unit with 2 drawers in Coffee Oak with Matt Black handles Coffee Oak
Beige Matt The latest marketplace news | THE IDEAL BATHROOM 32 0800 634 2600 | neworders@idealbathrooms.com | idealbathrooms.com
Matt White Quartz Grey Matt Greige Matt Natural Oak Carbon Grey
Matt Sand

In addition to the basin and furniture offering, several complementary WCs, in both wall-mounted and floor-standing versions, round out i.life B. All WCs also benefit from Rimls+ flushing and a choice of wrap or slim style soft-close seats for a more premium and less disruptive experience while quick release technology makes them easy to remove if needed.

Expanding the offering

i.life B’s offering is being enhanced with three new vessel basins, 60cm and 40cm rectangular basins and a circular 40cm vessel basin, all of which will be available in a traditional gloss white.

Also being introduced into the range are new worktops and open side units, all maintaining the impressive colour palette of i.life’s wider furniture offering. The worktops will be available in widths from 60cm to 200cm, perfectly supporting the vessel basins and providing a solution for spaces of all sizes.

Open side units are 40 cm wide, available in two heights and one and two shelf options. Combining with the i.life B vanity units, they can be used adjacent to vanity basins or with worktops and vessel basins, making it simple and convenient for end users to incorporate stylish storage into their bathroom.

Products from across i.life B can also be easily combined with solutions from Ideal Standard’s i.life A and i.life S offering, letting customers mix and match products that are built to work together. They can, of course, be combined with i.life’s bathing and showering offering for cohesive styling across the entire bathroom.

Coming soon...Gloss Grey Ceramics

Further building on the collection, the next exciting addition is a new sleek gloss grey ceramic finish on selected models of i.life B. Launching in April, the stunning finish extends the collection’s considerable offering and provides an alternative colour for customers to choose from.

Gloss grey will be available in i.life B 60cm and 80cm vanity basins as well as a close coupled WC and both back to wall and wall hung WCs and bidets. This new colour integrates seamlessly with the quartz grey matt furniture finish and lets users customise their bathrooms further, following the growing popularity of grey across interior design.

Taking advantage of technology

Like the majority of Ideal Standard collections, the i.life B range, and entire i.life collection benefit from innovative technology, such as RimLS+ flushing which is offered on all i.life WCs. RimLS+ ensures the entire bowl is cleaned with every flush, and with nowhere for bacteria to hide. Splash-free and easier to clean, RimLS+ is the go-to solution for busy bathrooms. It’s water-efficient functionality also helps to support a reduction in consumption for end-users and helps projects to meet stringent sustainability demands.

Installation is easier than ever too with Ideal Standard’s new EasyFix+® system. This innovative hidden fixation system makes installation of wall mounted pans fast, easy, and safe. It allows a one-man installation and invisible fixings make it a dream for those aiming to achieve the perfect aesthetic. For more information about the full i.life range, visit idealbathrooms.com or

i.life B close coupled WC with Rimls+ technology, close coupled cistern and toilet seat & cover and vanity unit in Gloss Grey
0800 634 2600.
call
i.life B vessel basin
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i.life B close coupled WC with Rimls+ technology, close coupled cistern and toilet seat & cover

As the UK’s leading bathroom distributor, here at Ideal Bathrooms we understand that having an up-to-date display is the key to any successful showroom. Having an attractive display generates footfall and therefore more customers! We endeavour to make updating your showroom, with some of the latest trends in the bathroom industry, a smooth process.

Contact Displays at displays@idealbathrooms.com or call 01908 276 408 to discuss any display queries or requirements.

SHOWROOM TRENDS DESIGNED FOR YOU

NEW Scudo Alfie & Ambience

NEW brand partnership with Ideal Bathrooms - Scudo offers a range of stylish, modern furniture. Paired with sanitaryware ranges and showering solutions – there is a solution for every showroom.

The Alfie range features a retro design with a modern twist - having the option of fluted doors, available in 3 colour finishes; Sonoma Oak, Matt Black and Reed Green. The Ambience range combines high spec styling with contemporary design. Available in 4 finishes; Rustic Oak, Grey Oak, Matt White and Matt Grey. Ambience creates additional storage space and sophistication with a frame shelf beneath the tall boy and basin units.

Display Terms RRP less 80%

Area Sales Manager picks

I’ve found, in the last 12 months, that showrooms are going for greens and natural finishes when it comes to furniture colours and styles. It’s a trend that seems to be really taking off for 2023. I think customers are starting to want more colour and individuality within their bathrooms, and showrooms are needing to accommodate for that. Collections such as Roca Ona, Essential Montana and VitrA Root –have a great selection of furniture colours and designs which are really modern and perfect for this years trends.

Coloured brassware is also taking off, I’m seeing a lot of brushed brass, gold and black in showrooms compared to the more traditional chrome. Again, I think it gives the customer a chance to personalise their space – switching out small things as simple as a basin mixer in a different colour can really change the entire bathroom. With most

Ideal Standard i.life B

Revamp your showroom with the alluring i.Life B collection from Ideal Standard! This contemporary and chic collection is the perfect choice for a modern upgrade. You can take your pick from a range of sturdy finishes for furniture, including Matt White, Matt Greige, Quartz Grey Matt, Sand Beige Matt, Carbon Grey Matt, and Natural Oak or Coffee Oak. The sanitaryware options are just as eyecathcing, boasting a Gloss White or Gloss Grey glazing.

Display Terms starting at RRP less 70%.

brassware ranges available in these finishes, you dont have to swap out the whole suite to have something that looks, almost, like a new bathroom.

The latest marketplace news | THE IDEAL BATHROOM
VitrA Root Groove Washbasin Unit in Matt Fijord Green with Root Basin Mixer in Copper, on display in Coombers in Bordon, Hampshire.
DISPLAYS
Alfie wall mounted side storage unit in Reed Green
34 0800 634 2600 | neworders@idealbathrooms.com | idealbathrooms.com
Ambience wall mounted vanity unit and WC unit with frame & shelf in Rustic Oak

IN FOCUS... HALLAM INTERIORS

Based in Nottingham, Hallam Interiors specialises in the design and installation of luxury living spaces, from bespoke bathrooms to custom-built spa rooms. We spoke to owner Shay Hallam about his biggest influences, trends to look out for and what the future holds for Hallam Interiors.

Q. Let’s go back to the start…how and when did you get into the bathroom industry?

I started fitting bathrooms over 10 years ago for various companies, starting out my journey doing joinery and plumbing, before moving into the more niche, high-end bathrooms.

Q. What are your biggest influences throughout your time in the bathroom industry?

I take inspiration from those far-out ideas and what the future has got for the industry. I thought if I was going to do it, I wanted to go for more of the glitz and glam, the over-the-top style.

Q. What would you say are the ingredients for a successful bathroom showroom?

Large format tiles are a big thing for us now. The smallest tile we have in our showroom is a metre by metre. They’re all really big formats and just have that wow factor. I think another key ingredient is to go a bit above and beyond for customers and make sure they have a statement piece or a statement wall which really makes all the difference.

Q. Looking back over the past 5 - 10 years, what was the most challenging thing you have dealt with and what did you take on board from it?

To be honest, how we’ve built our business is by learning a lot from companies that we’ve worked for in the past. Taking all the things that we used to scratch our heads over but not being in a position to actually change anything because it wasn’t our business.

The most challenging part of my journey so far was the transition to a larger space. We started out in a small 600 square foot yard and had to jump to a much bigger premises. It was a big move, but we had a clear plan of where we wanted to be in the next 5-10 years. Now, with 4,500 square feet, it was definitely a daunting task that we successfully accomplished.

Q. Over the years, what has been your favourite bathroom trend and why?

Colours. Gold is very in right now whereas before, it was very much everything was chrome. Colours are starting to come in now and it makes the bathrooms look stunning. Every bathroom looks a bit different. Obviously black is very in at the minute, but gold is next. We’ve spent quite a lot of time, effort and money to make sure that if a customer wants to go for the gold, everything can be gold. It’s quite hard to de-chrome a room as everything just comes in chrome as standard, so these new trends that are coming in with adding a bit of colour can look really nice.

Left to right: Andy Harrison (Area Sales Manager for East Midlands), Shay Hallam (Owner) and Kieran Cotterill (Buisness Partner). Tavistock Lansdown fully enclosed CC pan, cistern and soft close seat
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RAK Ceramics Amalfi dual outlet thermostatic concealed shower valve & handset in Matt Black and Roca Domi 2 drawer vanity unit in White Wood

Roca Ruy Ohtake washbasin in Coffee with RAK Ceramics Mercury tall basin mixer in Chrome

Q. What industry trends do you see increasing over the next 12 months?

Brand new brochures are coming out now and we are seeing colours again – your sinks and your toilets are now starting to come in colours, not like the old avocado, it’s mainly black.

In our showroom we have a pink bathroom suite, we have pink furniture. We’ve got a brown sink with green furniture and when you say it, you think that’s horrendous, but it looks stunning. People are starting to get the opportunity to be a bit more adventurous with colour and if it’s done right, it looks really good.

Q. Have you noticed customer habits changing when looking at their bathroom design in recent years?

Storage is a massive one. I find the one thing that customers keep saying is ‘we need more storage’ More customers are wanting everything hidden. They would rather have a full wall stood off and have toilet frames hidden in the wall, as it’s a bit more elegant and an airy design. That’s what we specialise in.

Q. If you could name one thing you’re proud of, what would it be?

In March, we opened our showroom to the public for the first time. It is literally a brand-new build. Our old showroom was just a small unit and we did appointments there. Because of how quickly and how big the company is growing, we knew we needed a bigger space. It took us a while to get it to this stage, just because of the size of the building and the amount of work that had to go into it was quite daunting.

RUNNING HOT

It’s been 6 months since we launched this years rewards programme, Ideal Rewards 2023. all you have to do is spend £1,500 to qualify to play the game. If you win, this year you get to choose your prize from the prize pot. Find out more and register at idealrewards.co.uk. You can also read more about Ideal Rewards on page 8.

New exclusive brand partner

We have formed an exclusive partnership with Scudo. Stocking over 800 products, with a wide range of furniture, sanitaryware, shower enclosures and brassware.

New brand partner

We have partnered with Bathex, who provide bathroom accessories for assisted living.

Milton Keynes depot

We have settled into our new home and Southern Distribution centre! The new site boasts a 108,000sq ft, housing a warehouse and office space. The new facility will help us continue our service promise to our customers, including our next day delivery promise!

RUNNING COLD Inflation

With the current inflation rates in the UK increasing, we are all worried about paying the bills. Energy prices still high and the price of fuel only beginning to settle, consumers are more money conscious than ever before.

Brand portfolio exits

Effective 1st July, please be advised that Aquadart, April, Niagara, and Bayswater are no longer part of our product portfolio. Stock for these brands continues to be available to you while stocks last.

37 0800 634 2600 | neworders@idealbathrooms.com | idealbathrooms.com THE IDEAL BATHROOM | The latest marketplace news
Nuance wall panelling samples

A SIMPLE BATHROOM BUNDLE

WALL-HUNG PACK

Now bathroom renovations with Geberit are even easier.

Our wall-hung bundle packs are all under one code as one pack, tested together, and competitively priced.

Find out more at geberit.co.uk/a-simple-bathroom-bundle

Flush plate DuoFix Frame Toilet Seat Wall-hung pan SIGMA Flush plate Cistern Toilet Seat Back-to-wall pan
DELTA BACK-TO-WALL PACK

BATHROOM WITH A VIEW

With the stress of everyday life, a nice long soak in a deep bubble bath can help us to relax, unwind and let our problems drift away, even just for a few moments. This is even better when there is a stunning view to capture our attention.

If you’ve relaxed in a bathroom with a view recently, we want to see a photo. Share them with us on Twitter (@idealbathrooms) and you could win six bottles of prosecco!

Here are some of our favourite bathroom views we have found on Instagram…

DATE SPLASH

With 2023 already well underway, we don’t want you to miss any of the exciting events taking place this year, including our birthday month, sports events and trade shows. We’ve pulled together a list of key dates, events and awareness days for your calendar which are happening in the next few months.

Women’s World Cup - 10 July - 20 August

Co-hosts Australia and New Zealand are holding the 9th FIFA Women’s World Cup this year, where 32 nations will compete.

National Water Quality Month

Paris, France @letsgomylove

1 26

Kruger National Park, South Africa

@londolozi

Milton Lodge, Scottish Highlands @flaxfieldhousenewforest

7 15

Water Quality Month reminds us to take a long, hard look at what your household and community are doing to protect sources of fresh water.

World Water Week - 20 - 24 August

World Water Week is the leading conference on global water issues, held every year since 1991. A non-profit event, co-created with leading organizations, attracting participants from many professional backgrounds and every corner of the world.

National Toilet Paper Day

Toilet paper is an essential item used by most countries across the World. Many people are switching to use bidets or shower toilets to help the environment.

London Design Festival 21 - 24 September

The UK’s largest and most influential design fair returns with cutting-edge design, brands, makers, pavilions, and galleries.

National Bathtub Day

National Bathtub Day is more than just an excuse to immerse yourself in the warm waters of your bathroom; it is also a day to remember the introduction of the bathtub in England in 1828.

Global Handwashing Day

A global day dedicated to increasing awareness and understanding about the importance of handwashing with soap as an effective and affordable way to prevent diseases & save lives.

World Toilet Day

A clean and hygienic bathroom is essential for a healthy lifestyle, and modern plumbing ensures we stay fresh and sanitized.

10 20 21 15

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