SHOOT THE DAY PHOTOGRAPHY
highlights. During COVID-19 they have been diligent about implementing safety precautions to protect you without detracting from the personalized, joyful experience that is bridal shopping. Many have fun surprises in store for brides and unique ways to celebrate your “Say Yes!” moment. Shopping at an independent boutique isn’t just about picking out the perfect gown but rather having a complete experience. That’s a rarity in this day and age and 100% worth experiencing. So many owners have interesting stories about how they came to work in this industry, but one common theme is a passion for bridal, often recognised from a young age. Helping you find your perfect gown and all of the happiness that goes along with that is what makes them light up inside. Making an appointment at your local bridal boutique should be one of the first things you do as you begin planning your wedding. These owners and their amazing consultants stand excited and honoured to help you!
Yours
Shannon Hurd Shannon has been the editor in chief of VOWS, the leading trade magazine for the bridal retail industry, for more than a decade. She maintains an extensive network of wedding professionals, including boutique owners, manufacturers, designers and consultants, and specialises in delving deep into pertinent topics that reflect her sensitivities to the issues of brides-to-be and those of independent bridal click and mortar businesses.
N O V E M B E R / D E C E M B E R ♦ W E D D I N G T R A D E R ♦ 35
