BIG SELECTION At the Kent Wedding Centre, the choice is vast, and right now blue is one of the top colours for guys
What grooms want Menswear retailers are seeing healthy increases in business as more and more big days are scheduled – or rescheduled – for 2022 and 2023. We talked to two leaders in the field who offer a complete all-round service
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s the wedding industry emerges from two very challenging years, questions are being asked about how the market in all areas of bridal might have changed. Optimists are predicting that 2022 will be a boom year for weddings, because of all the postponements as the country went in and out of lockdown and the Government’s recommended wedding protocols seemed to change by the day. Only five guests… no dancing… social distancing for all…no honeymoons in beauty spots
abroad… meant that inevitably the wedding scene was very different from anything we had experienced before. Some of the problems were outlined for us by Martin Lemming, who is in charge of menswear at the Kent Wedding Centre, the one-stop destination for those planning their big day. The Centre offers all the services couples need, from florists to photographers, as well as bridalwear, and menswear to hire or buy. “We are very busy, run off our feet, in fact,” Martin told us. “We are seeing
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postponed weddings that have been re-booked with us, plus new customers as the country opened up. Re-fitting wedding parties is one of the things we have found most difficult. Some weddings have been postponed more than once and there may be six or more people to be re-fitted each time. Grooms and groomsmen put on weight – or lose it – and if a wedding has been moved from winter to summer or vice versa, lighter or heavier-weight suits may be needed. “Then there’s the supply chain,
