Why buy BRITISH
the designer is fulfilling your order here in the UK, that they are actually in the building where the gowns are being produced and that they are in charge of the design and production process from start to finish, so that if there are any problems they can be rectified straight away. Most UK designers who produce here are fairly small and you can feel that you are speaking to an individual artist rather than a department in a huge corporation. Even if a dress has to be returned for any reason, it’s straightforward and you don’t have to deal with re-exporting and long waiting times. We also share a cultural familiarity and speak the same language so communication money and hand over the goods. is always easy and usually free from Most brides will visit your salon many misunderstanding. This makes for a times, from choosing their dream seamless process from your bride dress through to fittings and final choosing her dress until the big day delivery. itself. Over this time, a relationship of Your business can be stressful and trust develops and part of this trust at the same time very rewarding. We is knowing that you can deliver what know that you, as retailers, are at the your bride wants through confidence front line in dealing with emotional in your own designers or suppliers. brides and their often very high When buying British you know that expectations. If you can share this
Leading UK brand, Alan Hannah, with its portfolio of in-demand labels, is proud of its ability to deliver awardwinning collections to its retailers and their customers. Boss Alan Hannah talks us through the company’s ethos
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ithout question, the wedding dress carries so much more emotional expectation than any other garment a woman will ever wear. It is imbued with meaning, symbolism and the realisation of dreams. As you all know so well, in our industry we don’t just take the
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