GETTING NOTICED Considering outsourcing your social media? Nikita Thorne of Big Day Agency offers some top tips for finding the right supplier to meet the specific needs of your business
good reputation on social media takes time. It is best to carve out that time to ensure best practices are taking place and goal progress is monitored. So, if you are finding social media is getting forgotten about, or you no longer have time to manage it yourself, then you should consider outsourcing. More and more couples are using platforms like Instagram and Facebook as part of their wedding ocial media is a crucial tool for research stages. They often use social media to validate their any business in the wedding decision regarding who to work with industry. For bridal retailers or purchase from, wanting to be in particular, social media confident in certain suppliers and provides an opportunity to showcase ensure that theirs is a business they the styles you have available, give can trust. your brand a clear personality and So, if you simply do not have the interact with brides who are in the time or the energy to put effort into market for their bridalwear. These your social media marketing, then you outcomes then have the potential to should definitely look at outsourcing convert initial interest into a sale. it to an experienced and professional When outsourcing your social media, it is critically important that you team that can support you in achieving your goals. have access to a marketing agency Big Day Agency supports wedding with a deep understanding of the businesses with their marketing wedding industry, as well as direct through consultancy and activity access to engaged couples, and of course the digital marketing expertise. management. Here are their top So, it is no surprise that many business tips for finding the right partner to support your business’s social media owners consider outsourcing this marketing activity. element to wedding marketing experts like Big Day Agency. 1 Choose someone you trust When you choose to outsource your When the time is right social media, it is true that you’ll give Between supporting your brides, managing your team and trying to find up some control which can be nervewracking when you are so used to a spare moment for your personal doing it all yourself. That’s why it’s so life, running a bridal retail business can be hectic! Growing and building a important to choose someone you
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can trust. Instead of using your own instincts, and in many cases minimal knowledge of platform algorithms, with the right partner you’ll feel confident that your social media marketing is in the hands of knowledgeable specialists who you can trust. You’ll be able to see success in a way that is systematically calculated and most importantly, regularly discussed with you so you are always in the loop and part of the strategy. This helps you to maintain control of what gets posted, without the stress of worrying if you are doing it correctly or keeping up with the algorithm. Top tip: Ask them how their client relationships work. For example, at Big Day Agency, we begin our relationship with social media partners by scheduling a proper discovery call and handover session. From then on, clients receive a monthly status report and a quarterly strategy and feedback session. You’ll deal with one person throughout the relationship and they will be your main contact. They’ll get to know your brand, your ethos, your tone of voice and be able to communicate with your audience in a way that feels right to you, but has their expertise behind it. 2 Top skill sets for a fraction of in-house hiring You want to get a great service for a price that isn’t going to break the bank. Because of this, you’re probably weighing up whether to hire in-house
