IC Jan/Feb2012 by Tristan Communications

The Marketing and Information Source for Imprintable Products

A Tristan Communications Ltd. Publication PM 40025740

HOT NEW LOOKS FOR THE YEAR AHEAD

JANUARY/FEBRUARY 2012

Volume 19, Issue 1

The of Decorated Apparel

By Mark L. Venit, MBA

I met Joan Weber, a decorated apparel entrepreneur from the San Antonio area at a marketing workshop I conducted recently at a trade show in Fort Worth, Texas. I will be presenting this same workshop, Survival Tactics -- Eating Your Competitors & Capturing Their Customers, at the 12th Annual Imprint Canada Show at the Toronto Congress Centre on January 5. After a discussion about the critical nature of choosing (or changing or adding) a company name and positioning a business to better reflect its core mission to customers and prospects, Joan handed me her business card. Her company name is “Bling Concepts,” her tag line is “Enhancing Your Brilliance!” and the first word listed in her product offerings is “Rhinestones.” If this were a college course and I were still a professor, I’d give her an ‘A’ for her mastery of the fundamentals of business nomenclature and positioning, though she came to the course already “schooled” on these principles.

Blingification, continued on Page 10

ATTEND THE PREMIER INDUSTRY TRADE SHOW OF 2012 Toronto Imprint Canada Show Toronto Congress Centre, North Building

NEW PRODUCT SPOTLIGHTS

BEGIN ON PAGE 20

WHAT'S INSIDE WHY INCORPORATE?

Our resident financial expert Pierre-Yves Wong breaks down the benefits of incorporating your business 8

2012 TRENDS We look at some of the products and styles that could top your clients' want lists this year 12

GLOBAL ECONOMIC OUTLOOK

Imprint Canada highlights key economic indicators from prominent global economies 16

The Business of Growing

The Top Nine Challenges of Growing an Entrepreneurial Business and How to Tackle Them By Edward D. Hess

For many, achieving their dream means taking control of their destiny, quitting the 9 to 5 grind, and opening the doors to their very own business. These brave entrepreneurial souls have shaped our business landscape, and are playing an important role of helping to drive the economic recovery. “Growing a business presents a whole new group of challenges for entrepreneurs,” says Edward D. Hess, professor at the University of Virginia’s Darden Graduate School of Business and author of the book Growing an Entrepreneurial Business: Concepts & Cases. continued on Page 14

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January/February 2012 the weakest growth in sales among the provinces. The report projects Alberta to be on a fast track, citing three key factors: the job market is booming; consumers are spending large; and non-conventional crude production is setting new records. In Saskatchewan, the mining industry is projected to keep driving employment and housing starts upwards, and grain production is anticipated to continue rebounding from the poor 2010 harvest.

Across the pond and from coast to coast RBC Securities recently announced their RBC Provincial Outlook Report for 2012, and despite the murky economic conditions in Europe which continue to dominate headlines, the report projects that conditions for Canada do not look as bad as most would first guess. Heading into 2012, RBC projects that the strengthening U.S. economy will affect provincial economies more materially, with increased U.S. demand benefitting growth in Ontario, Quebec, Manitoba, and most Atlantic Provinces in particular. The report predicts that the natural resource sector will continue to be a "catalyst for increased capital investment and production in resource-heavy provinces." In British Columbia, exports will grow as long as exporters continue to target non-traditional markets such as China and South Korea. Yet, consumers continue to be cautious, as evidenced by 2011 retail sales in which BC retailers saw

Manitoba's manufacturing sector is projected to continue to experience an increase in durable product industries, while the agricultural sector tries to rebound from the abysmal weather conditions of spring 2011. In Ontario, the housing sector is expected to stabilize. Also, as U.S. demand continues to strengthen, the RBC report expects growth in the province’s manufacturing sector to be sustained throughout 2012. 2011's second half downward spiral in Quebec's private sector job market "casts doubt" for a stronger economic rebound "weighing heavily on consumer confidence" heading into 2012. One of two bright economic components to 2012 projections is the Quebec government's mandate to balance its budget by 2013; the other comes in the form of large sums of private sector capital spending in the aluminum industry. New Brunswick's energy sector will lead the way to an export increase in 2012, but decreased capital spending at the federal and provincial level will impact on the already sluggish job market. Nova Scotia's economy will get a significant boost in the second half of 2012 when the Deep Purple offshore natural gas project goes active. The $25 billion, 30-year shipbuilding contract awarded by the Federal Government in October to Halifax’s Irving Shipyard TM is also expected to begin in 2012, initially with work on new structures required for the contract. For Prince Edward Island, 2011 wasn't such a good year. The report notes that wet weather and an uneven U.S. economy weighed negatively on the agriculture, fishing, and tourism sectors in PEI this year. Better weather and an increase in tourism from the U.S. can help lead to more stable economic growth for PEI in 2012. In Newfoundland and Labrador, declining oil production in 2012 is projected to be offset by the economic boost from the start of production at the Iron Ore Company of Canada expansion and the Ming copper mine.

• dark & light garment printing • fastest printer in its class • industrial print head

Of course, the RBC report does hinge on Europe getting its act together and limiting the fallout effect on North America.

January/February 2012 - Volume 19, Number 1

News

1 1

THE BLINGIFICATION OF DECORATED APPAREL CONTINUED ON PAGE 10 THE BUSINESS OF GROWING CONTINUED ON PAGE 14

6 12 16 34 42

SUPPLIER NEWS 2012 TRENDS GLOBAL ECONOMIC OUTLOOK BUSINESS PROFILE: CHAMPION PRINT STUDIO CANADIAN APPAREL INSIGHTS

Money Matters

WHY INCORPORATE?

New Product Spotlights

WEARABLES SHOWCASE

AD SPECIALTY SHOWCASE

SUPPLIES & EQUIPMENT SHOWCASE PUBLISHER

Tony Muccilli : tony@imprintcanada.com

PRODUCTION MANAGEMENT

Adriano Aldini : news@imprintcanada.com

CONTRIBUTING WRITERS

Mark L. Venit, Edward D. Hess, Pierre-Yves Wong

MARKETING COORDINATOR

Steve Silva: feedback@imprintcanada.com

OFFICE ADMINISTRATOR

Maria Natale: shows@imprintcanada.com

GENERAL INQUIRIES

feedback@imprintcanada.com, (905)856-2600

ADVERTISING SALES

Tony Muccilli (Toronto) Tel: (905) 856-2600 Fax: (905) 856-2667 Imprint Canada is published six times per year by Tristan Communications Ltd. The contents of this publication may not be reproduced either in part or in whole without the consent of the copyright owner. The views expressed in this publication are not necessarily those of the publisher. Request for missing issues are not accepted after three months from the date of publication. TRISTAN COMMUNICATIONS LTD. Publications mail agreement no. 40025740 Return undeliverable mail to: 190 Marycroft Avenue, Unit 16, Woodbridge, Ontario, L4L 5Y2 Email: shows@imprintcanada.com ISSN: 1480-1884

January/February 2012

| Imprint Canada

GST Registration #: RT892913294

www.imprintcanada.com

WHAT’S NEW FOR 2012 NEW 5000L Heavy Cotton Missy Fit T-Shirt

3 LADIES SILHOUETTES TO FIT EVERY BODY TYPE, 10 NEW COLOURS, 6 NEW FLEECE STYLES AND MORE!

With our NEW 5000L Heavy Cotton Missy Fit T-Shirt, Gildan now has three perfect ﬁts to suit any body type.

NEW 64V00/64V00L Softstyle Adult and Junior Fit V-Neck T-Shirts

NEW 94800/94800B DryBlend™ Adult and Youth Piqué Sport Shirts

NEW 2410 Ultra Cotton™ Adult Long Sleeve T-Shirt with Pocket

NEW 12900 DryBlend™ Fleece Stadium Blanket

GILDAN’S 2012 LINE OFFERS MORE IN T-SHIRTS, SPORT SHIRTS AND FLEECE THAN EVER BEFORE. WITH 12 NEW STYLES IN 2012, THERE’S ENDLESS POSSIBILITIES IN COLOURS, SIZES AND SILHOUETTES. DISCOVER MORE AT MYGILDAN.CA

NEW 185C00 Heavy Blend™ Adult Contrasted Hooded Sweatshirt

NEW 18400FL Heavy Blend™ Missy Fit Open Bottom Sweatpants

NEW 18600FL Heavy Blend™ Missy Fit Full Zip Hooded Sweatshirt

NEW 18400B Heavy Blend™ Youth Open Bottom Sweatpants

NEW 18700 Heavy Blend™ Vintage Classic Adult Full Zip Hooded Sweatshirt

News [Supplier] Gildan Activewear reports fourth quarter 2011 and full year results Gildan Activewear Inc. (TSX:GIL) announced net earnings for the fourth fiscal quarter ended October 2, 2011 were $48.5 million (all figures U.S.) or $0.40 per share on a diluted basis, down more than 14 per cent from $56.8 million or $0.47 per share in the fourth quarter of fiscal 2010. Net sales in the fourth quarter were $481.8 million, up 30.6 per cent from the fourth quarter of fiscal 2010. Sales of activewear and underwear were up 20 per cent from fiscal 2010, and sales of socks were up 83.6 per cent from a year ago.

Full Year Sales and Earnings

Net sales for fiscal 2011 amounted to $1,726.0 million, up 31.6 per cent from fiscal 2010. The growth in sales revenues was due to higher net selling prices and increased unit sales volumes for activewear and underwear, as well as the impact of the acquisition of Gold Toe Moretz, partially offset by lower organic

sock sales. Net earnings for fiscal 2011 amounted to $239.9 million up 21.0 from fiscal 2010.

2012 Outlook

Gildan is projecting a loss of approximately $0.40 per share in its first fiscal quarter on projected sales of approximately $300 million, compared with EPS of $0.30 in the first quarter of fiscal 2011 on sales of U.S. $331.3 million. The projected reduction in full year EPS in 2012 compared to 2011 is primarily due to higher cotton costs in the first half of the year, lower selling prices for activewear, the special distributor devaluation discount and the non-recurrence of income tax recoveries during fiscal 2011. In the second half of the 2012, Gildan expects to benefit from significantly lower cotton costs compared with both the first half of fiscal 2012 and the second half of fiscal 2011.

Anvil Knitwear partners up with Technosport Canada Anvil Knitwear is proud to announce a partnership that will allow their popular Eco Collection to be offered through Technosport Canada. The style selection will be with AnvilOrganic® and AnvilSustainable™. “Environmental responsibility has always been a part of Anvil Knitwear. With Technosport’s partnership, we’re ensuring that t-shirt wearers in Canada can make the right choice without sacrificing personal style,” said Anthony Corsano, CEO of Anvil Knitwear. “Technosport Canada’s customers are looking for responsible and eco-friendly shirt options without compromising on comfort, style and fit,” said Luc Beauchamp, CEO of Technosport Canada. “This new collection will be a plus in the Canadian market.” Technosport will offer two new, environmentally-mind-

ful product lines:

1. AnvilSustainable™: Made from post-consumer P.E.T. polyester and combed ring spun transitional cotton (or cotton in conversion), each tee uses approximately three 20-ounce recycled P.E.T. plastic bottles and cotton that comes from farms undergoing the three-year process of transitioning to organic (or having become certified organic). 2. AnvilOrganic®: Made from certified organic cotton, these t-shirts are produced by a system of farming that avoids the use of synthetic pesticides and fertilizers; they have an estimated cradle-to-grave product life cycle assessment of kg 3.09 CO2e per shirt.

To find out how Anvil® products were made, or to track the life cycle of Anvil® youth tees, visit www.trackmyt.com, a website that brings to life the complete journey and environmental impact of a t-shirt.

Bella + Canvas launch new logo for 2012 Bella + Canvas is proud to announce its new

logo for 2012.

The new logo coincides with the company's exciting launch for its new 2012 collection which features new boxy tees, lightweight triblends, and Made in the USA styles that make up their unique fashionforward, retail-inspired collection.

American Apparel provides business update Comparable Store Sales up 10% in November

American Apparel, Inc. (NYSE Amex: APP), provided an update related to fourth quarter sales and other business initiatives at its presentation at Wedbush Securities' 12th Annual California Dreamin' Consumer Management Access Conference which was held on December 6, 2011. The Company reported that it continues to see improvements in monthly retail sales performance thus far in the fourth quarter. Comparable store sales increased 10 per cent in November from a 7 per cent increase in retail stores and a 32 per cent increase in online sales. For October, comparable store sales increased 4 per cent including a 3 per cent increase from retail stores and a 6 per cent increase from online sales. On a quarter-to-date basis through November 30, 2011, the Company achieved a 6 per cent comparable sales increase including a 5 per cent increase in comparable sales from retail stores and a 16 per cent increase in online sales. Wholesale net sales were flat quarter-to-date through November 30, 2011, a result that was substantially in-line with management's expectations. On an overall basis, total net sales increased 7 per cent through November 30, 2011. "We are pleased with the momentum that is building in our core businesses," said Dov Charney, Chairman and CEO. "Our retail channels, both in store and online, are seeing sales growth indicating a revitalized connection to our customer. We are excited about this trend, we feel it is long-lasting, and it is one we can meaningfully build upon. Other positive signs include improved efficiency at our manufacturing facilities, stabilization of world cotton prices and improved profitability at our average retail store," added Charney.

Polyconcept North America announces changes to management team

New Sales Representation Changes in Western Canada Polyconcept North America (PCNA) announced that Craig Morantz will be retiring from the promotional products industry after seven years as Vice President of Sales to pursue new personal and business interests. “Craig has been a key member of the PCNA team since he joined us in 2004. He was instrumental in building our industry-leading sales team and driving several key initiatives that remain critical elements of our market strategy,” explained David Nicholson, President of Polyconcept North America. With Morantz’s retirement PCNA is proud to announce the promotion of David Grobisen to Vice President of Sales and Erin Harris to National Sales Manager for Canada.

Western Canada Sales Representation Update

PCNA announced several changes to field sales representation in Western Canada with field sales managers now representing the full range of the PCNA brands. Effective January 1, 2012, Shaun Rolfe and Matt Herod will be joining the Polyconcept North America sales team covering British Columbia and Northern Alberta, respectively. Rolfe has been representing Trimark for the past three years in Calgary. Herod has worked for Trimark since 2006, originally in customer service and most recently as a sales representative. Paul Olmstead will continue to represent Polyconcept North America, now with the addition of the Trimark line of products, throughout Southern Alberta. Olmstead has spent the past seven years as a Polyconcept North America sales representative, and the five prior to that as a representative of Aware Marketing Group, which was acquired by Leed’s in 2004. “We continually strive to provide our distributors with the best service, sales tools and resources,” explained Morantz. “With this restructuring, PCNA has tripled our coverage in the field in Western Canada. This will result in more attention to our distributor base, ensuring our best customers fully understand how to leverage our sales resources and marketing tools," he added.

Imprint Canada | January/February 2012

News [MoneyMatters]

Are you taking Full Advantage of Your Corporation? by: Pierre-Yves Wong, Consultant Investors Group Financial Services Inc.

Why incorporate?

There are a number of reasons why one chooses to incorporate, one of the most obvious being to keep business affairs completely separate from personal dealings. Another reason (a really big one) is the ability to save tax dollars. Personal marginal tax rate can be as high as 46.41 per cent for individuals, while corporate tax rates can be as low as 15.50 per cent. So, the opportunity to save as much as 31 per cent tax right from the get-go is a big draw. Doing business always has certain element of risk and reward. Some common causes of business failures can be due to economic downturn, loss of key personnel, fraudulent acts, lawsuits, illness, disability, or death. No business owner in their right mind would want to have any of these occurrences impacting on his or her personal assets. In a nut shell, through incorporation, a business owner has the ability to reap all of the tax savings while simultaneously eliminating most (if not all) of the risks of associated with running a business. With the different tax treatments between the two entities you will need $6,830 more to pay for the same $10,000 in expenses if they are paid by you outside of the corporation. For this reason alone it makes very good sense for an entrepreneur, a professional or a high income sales executive to incorporate.

In the next few paragraphs we will discuss how you as a business owner/professional can use different strategies to maximize the advantages that you get from your corporation.

How do you maximize your tax savings?

There are four ways you can maximize your tax savings, which we'll refer to as "The 4 D's of Tax Planning": Deduct, Defer, Dividends and Don't Pay at All. The best scenario is to be able to Deduct the cost of expenses. That’s possible in certain specific situations when they are

legitimate business expenses. If you can’t Deduct the cost then the goal is to Defer taxation for as long as possible, which means that you will accumulate more wealth, and dividends using the tax dollars withheld. Wherever possible, get paid in Dividends because they are tax preferred, and you pay only about two-thirds of the tax compared to regular income. Lastly, Don’t Pay at All: the final step which you may achieve by structuring your investments in special ways. Always look for opportunities to shift certain expenses that you are paying today away from your personal balance sheet and on to your corporation's. The desired end result is to give you more discretionary income, leave more money inside your corporation for investment or growth, OR, a combination of the two.

How do Deduct and Defer work?

Admittedly, you do need to pay yourself an income to fund your lifestyle. However, there are several things that can be funded by your corporation instead of by you. The most common of those are: Investments, Life Insurance, Disability Insurance, Critical Illness Insurance, Health and Dental costs. By shifting these expenses back to the corporation, you don’t need to draw a ‘tax-inflated’ amount (after tax money) to pay for these coverages personally. As illustrated in the diagram (above right), the 46.41 per cent of your personal marginal tax rate becomes a non-issue. If you move Disability, Critical Illness and Health and Dental costs back inside your corporation, under certain circumstances, these three items can become tax deductible corporate expenses. You can also move Investments and Life Insurance back inside your corporation – they are not tax deductible but the corporation only pays 15.5 per cent tax on income earned from operations, compared to the maximum personal tax rate of 46.41 per cent. The expenses are less taxing (pardon the pun) on a corporation than on an individual. If you invest and pay for life insurance corporately, you can defer about 31 per cent tax – that means you have an extra 31 cents on every dollar earned to grow for the future. However, while your corporation pays the very low rate

when it earns income from operations, income generated passively - say through investments - requires the business to pay the highest corporate rate of 46.7 per cent. The focus then at this point has to shift towards investments that are more tax sheltering. For example, a strategy we developed seeks to take advantage of two different investment options. The first is the Corporate Class group of funds. This allows the movement of assets within the structure while remaining about 99 per cent sheltered. The corporate class funds have a large equity component to achieve the sheltering. The second type of investment is Life Insurance. It may seem unusual to use insurance as an investment, but the income tax act creates several key advantages for you to legally capitalize on. First, the investments are 100 per cent sheltered. Second, you can use any type of investments and still maintain 100 per cent sheltering e.g. anything from money markets and GICs to fixed income and equities. Third, it allows you to choose a vehicle where you can have direct control and full involvement in the management of your investments.. Generally, you will try to combine the equity from corporate class investments with the fixed income insurance. You will assign certain percentage of the funding proportionately to both options. When it comes time to retire, you can cash in the corporate class funds and access the cash values in the life insurance. Having life insurance allows the corporation to draw funds tax free while only the growth on the corporate class funds will be taxed – the net gain can then be paid out to you as a tax-advantaged dividend.

Where does the DON’T PAY come in?

When you used the cash values of the insurance, you never did touch the ever increasing death benefit. Unfortunately, the day will come when you do eventually pass on, and this will trigger a series of events and transactions.

Light & Dark Laser & Inkjet

The first is that YOU become YOUR ESTATE. Assets not owned jointly with someone else get collected by your estate and then distributed per your wishes as set out in your will. Here, you will see how the life insurance comes to fruition and fulfills its role. The pieces of paper we call life insurance will be exchanged for cash. That cash will be paid to the corporation. This transaction causes the creation of a notional account for accounting purposes called the Capital Dividend Account (CDA). The death benefit then flows out of the corporation, through the CDA as a Tax Free Capital Dividend into Your Estate and eventually into the hands of your chosen beneficiaries tax free. The Don’t Pay cycle is now complete without any tax consequences to you or your corporation. For additional information on the above article please contact Pierre-Yves Wong at: Toll free: (800) 541-0966 Website: www.investorsgroup.com/consult/pierre.wong/ 8

Imprint Canada | January/February 2012

NEW 2012 spring collection 44

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Including a BRAND NEW Headwear Collection

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News [Business Development] continued from Page 1

But the fact that her card sported a sparkling rhinestone to dot the “i” in the word “bling,” thoroughly reinforcing her company’s position, would earn her a fast 'A-plus'. While Joan is a relative newcomer to our craft, she has advanced her niche in it. Many veterans could learn a few things from this newbie. I’ve been pushing rhinestones to my consulting clients for over twenty years. Through the ‘80s, ‘90s, and into the 21st Century, there was one main source for rhinestone transfers in our industry: Miami-based ZBS - by any standard the pioneer of bling in the world of decorated apparel. ZBSL offered buyers only Swarovski™ crystal as well as nailhead designs. (Today a successor firm to ZBSL, Crystal Trends in Pembroke Pines, Florida, still provides high-end stones in their offerings). During the past decade, cut-glass rhinestones have been the standard of our trade and are considerably less costly than Swarovski™ stones. Bling is bigger than ever and still growing in popularity on shirts, caps, higher-end wearables, jeans, bags, and fashion accessories. But you already know this and see the bling phenomenon as a staple today for women and for younger (or younger-at-heart) audiences. The fact of the matter is that bling isn’t new; it has been around for millennia. When archaeologists dig up preserved bodies and skeletons all over the planet, jewelry

has been found to be a common element in prehistoric and ancient times throughout diverse populations in the Americas, Europe, Asia, Africa, and Australia and through to the present day. While Neanderthal and Cro-Magnon adornments were fashioned from stones, bones, animal teeth, and wood, it seems that folks were so attached to their personal charms, amulets and talismans that they took them with them to their next lives – whether by circumstance or due to indigenous custom. Today almost everyone, especially members of the fairer sex, has oodles of jewelry – from the more inexpensive costume genre to precious metals and gemstones. Though I cannot claim any authority in the field of human genomics, I believe women are actually hard-wired to love jewelry, as are a relatively healthy percentage of men (including me) who are psychologically attached to their favorite rings, neck chains, watches, and other 21st Century talismans, status symbols, and cultural imperatives (e.g., wedding bands, fraternal jewelry, et cetera). Yet when I ask students at my trade events programs, “How many of you frontline rhinestones to your customers?,” the answer is telling and uninspiring. Most embroiderers are quite familiar with it, but few push it. Most screen printers are well aware of it, yet even fewer ever suggest it to buyers, much less advance it as a profit center for their enterprises.

Educational Workshops

Pierre’s “FREE”

Dine & Learn Workshops January

Not just RRSP – 2011 Investment Review

February

Advantages of Paying Tax

March

A Well Thought Out Financial Plan

April

An Estate Planning Process – Strategies & Execution

May

Leaving a Legacy

June

Planning for the Next Generation

July

Investment 2012 Midyear Review

August

Wealth Creation - Effective strategies & Concepts

Financial Planning = Prosperity & Security

Financial & Insurance Planning

September Retirement Capital & Estate

Preservation – What is the Plan?

Education & Mortgage Planning

October

Insurance – The Right Approach

November Charitable Gift with a Twist December Planning for 2013 - 2012

Yearend Financial Check List

Tax, Retirement & Estate Planning ™ Trademark owned by IGM Financial Inc. and licensed to its subsidiary corporations. Insurance products and services distributed through I.G. Insurance Services Inc. Insurance license sponsored by The Great-West Life Assurance Company. Mortgages are offered through I.G. Investment Management, Ltd.*. Inquires will be referred to a Mortgage Planning (Agent) Specialist. * Mortgage Brokerage Licence #10809, Mortgage Administrator Licence #11256.Commissions, fees and expenses may be associated with mutual fund investments. Read the prospectus before investing. Mutual funds are not guaranteed, values change frequently and past performance may not be repeated. Banking products and services are distributed through Solutions Banking™. Solutions Banking products and services are provided by National Bank of Canada.

For location, date and time please see web site: www.investorsgroup.com/consult/pierre.wong Or email me for “Dine & Learn” workshop flyers at: pierre.wong@investorsgroup.com

10 Imprint Canada | January/February 2012

If you haven’t been to a trade show in a while (or a l-o-n-g while), here’s what you’re missing and here’s what to need to know to get up to speed about rhinestones and other blingification trends. (A visit to Imprint Canada in Toronto come January might be in order, eh?!)

1. Rhinestoning and Metallics: There are

scores of providers of rhinestone transfers (custom and stock), rhinestones, and rhinestone application technologies as well as the related materials and systems for applying metallics. The stones and nailheads cost only pennies, while heat transfer designs will cost you anywhere from a buck or two and $5 to $12 on average for large full-size designs. You can buy heat press-ready transfers or make your own using CAD-cut® template systems. For more sophisticated direct applications, you can investigate purchasing a rhinestone setting machine for $20K and up. However you accomplish it, bling lets you triple, quadruple, or quintuple your hard costs – and with little price resistance from the buyer. Likewise for metallics; and in case you didn’t know it, nailhead designs can be screen printed! Talk to your ink supplier about how it’s done using high-density, chrome, and doming inks.

2. Puff embroidery (aka 3-D embroidery):

Watch folks perusing licensed caps emblazoned with 3-D embroidery, usually done on a big letter. They just have to touch it, as if hard-wired to do so. Hey, they can’t help themselves! Their brains go: “This is cool. It probably costs more, but I really like the look and feel and will probably buy it if I can get it, regardless of price.” Indeed they will if given that option by their supplier -- you? Embroiderers typically get $1 to $2 additional per cap. Where else can you invest pennies for some foam, some extra digitizing, some extra stitching, some extra labor and machine time, and get that kind of return? Actual out-of-pocket costs, depending on order particulars, amount to less than 10¢ to at most 15¢ per unit. (Yes, other items beyond headwear, can also be embroidered with the effect, though there are inherent limits using this application). And, of course, you can always outsource production to a qualified contract embroiderer.

3. Specialty Inks: By my own estimate, less than one in 50 screen printing companies is skilled in printing high-density, suede, gel, and other specialty inks. The prototypical answer I get when asking about whether they offer it is: “We don’t get much at all for it.” Duh. The chicken-and-egg issue here is finite: buyers will rarely ask for it because they don’t know you can do it and few know it can be done by virtually any screen printer who wants to learn the technical processes involved. Is it worth the effort to learn how to do specialty inks? With the opportunity to charge another 40 to 75¢ per unit additional, I’ll leave the answer to your own judgment. Your investment? Most ink vendors will

Bling isn’t new;

provide free sample ink it has been around for you to experiment for millennia. and play with along with technical specs on imaging, meshcount, squeegee type/ angle/harness and other particulars. All you really need to invest in learning the technology are a) a decision to gain a command of the technologies and b) allocating press time to learn the ropes. You can also avail yourself of the services of a technical sales rep (usually at no cost) or engage a technical consultant to teach you how to do it from A to Z.

4. Other Profit-Making Special Effects Technologies: Sequins – sewn on by

hand or sewn on using accessories for your embroidery machines. Foils – heat printed using your heat press. Multimedia effects. All these add-on techniques earn high-margin profits. Why? Because some customers don’t care what it costs and because your competitors don’t --and can’t execute these technologies. If you’ve read this far and have yet to move into some of these making-making technologies, what are you waiting for? For those who might ask whether they can afford to do so, I’ll suggest the question is better framed as, “Can I afford not to?” Investing some time and perhaps some money will likely yield healthy dividends. And if your initial foray is to engage contractors to provide your entry into these decorating realms, your risk is minimal. Mark L. Venit, MBA, President of Apparel Graphics Institute LLC, provides management and marketing consulting and proprietary research to apparel graphics companies throughout the Americas and Europe. He’s the author of several books and over 500 articles on management and marketing published in trade magazines and professional journals; his columns are featured in Imprint Canada and in the online Impressions Newsletter. His newest book, The Business of T-Shirts: A Textbook for Success in Marketing and Selling Decorated Apparel, released in March 2011, is available from Stahls' Canada and from the author. He’s also chairman of the board of ShopWorks Software, the apparel graphic industry’s leading provider of industry-specific business software, headquartered in West Palm Beach, Florida. ShopWorks software is used every day by more than 3,000 industry professionals working in over 500 screen printing, embroidery, garment manufacturing, and promotional products companies in the United States, Canada, and the United Kingdom. Venit is engaged extensively as an expert witness, qualified in all US and Canadian jurisdictions in the areas of trademark and copyright applications and business conventions and trade practices in the apparel graphics industry. A former professor of advertising and marketing, Venit earned his bachelors and masters degrees at Temple University in Philadelphia, Pennsylvania. You can reach Mark at: markvenit@cs.com, 410.641.7300.

s we get set to foray into yet another new year, we look forward to 2012 and try to pinpoint some of the trends that will make an impact over the next 12 months.

APPAREL & WEARABLES

In history, they say that to understand the present you need to learn the past. In fashion, that axiom often tends to apply. In 2012, what was once hot will be hot once again. • Puffy Vests: Remember when down-filled puffy vests were popular? This look was made fashionable in the mid-80's (a la Michael J. Fox in Back to the Future) and will once again be in demand for 2012, especially at the retail level with brands such as Tommy Hilfiger and The North Face having featured them in their respective Fall/Winter collections. The trend has caught on as puffy vests are easy to layer, quite versatile, and they lend well embroidery and patch decoration. Lighter-weight versions are also going to be in demand as we transition into spring. Suppliers such as Ash City, Canada Sportswear and Stormtech (among others) have options that even your most fashion-critical clients will be happy to sample.

• Turtlenecks: For 2012, the turtle-

neck is back and in a big way. Forget about the thick, stuffy ones your college professor or uncle used to wear, 2012 is all about sleek, lightweight versions of the original. Great as an alternative to traditional corporate wear, turtlenecks are great promotional apparel option as they look sharp under a sports coat, worn on their own, or layered under a dress shirt (a look made famous by the late Steve Jobs)...moreover, they look great when decorated with a subtle tone-on-tone corporate logo on the neck or chest area.

• Adjustable Hats: The plastic

adjustable snap back is back. Originally made popular by the street culture movement of the early 90's, the plastic snap back cap was discarded and replaced by fitted versions over the past decade or so. In 2012, the youth are snapping back to the adjustable version - with high buckrams and in bright colours -

thanks in large part to urban music artists donning the retro headwear in ads and music videos. Without doubt, retailers will be sourcing a great deal more of the snap back. The best part: OSFA (promotional distributors rejoice!)

• Luxury Sleepwear: We are

forecasting that 2012 will be the year of glorious, uninterrupted nights of sleep. And what better way to cozy up than with soft, luxurious sleepwear? Whether it's silky soft robes or a premium matching pajama set for him and her, be sure that you wake your clients up to premium sleepwear options they may have never yet dreamed of. For the coming year, customizable sleepwear is very well suited to service the rapidly growing health and wellness industries, in addition to the hospitality sector and tourist industry.

SOCIAL MEDIA INTEGRATION

In only a couple of years, social media has gone from a peripheral area of focus to a required element of a company's communications plan. In 2012, retailers, suppliers and distributors will become more entrenched in platforms such as Twitter and Facebook as they seek to accelerate their ability to more rapidly spread awareness of giveaways, contests and promotions. With the ongoing enhancements of social media, 2012 will see a larger gap emerge between organizations that have strategically invested in social media and those that simply have a online presence. Companies will have more virtual ways to market to specific subsections of their target audience which will result in the development of increasingly sophisticated campaigns which aim to satisfy very key objectives. The company's who are able to execute a successful social media promotion are the ones who will strengthen their brand recognition and amplify client loyalty. BEST OF LUCK IN 2012!

BRIGHT COLOUR PALETTES

The neon trend which defined 2011 will spill over into 2012 as intense colours seek to brighten our moods in lieu of gloomy global economic conditions. Both at the retail and promotional levels, bold shades of reds, greens, oranges and purples will continue to be quite popular in accessories and wearable offerings.

TECHNOLOGY

No, technology itself is not a trend. What is however, are the peripheral gadgets and accessories that pop up and become the year's must-have. While iPad holders and smart phone cases still maintain their popularity in 2012 due to the continued growth of customization options, one of the key areas that we anticipate huge growth in is with development of Mobile Applications. In 2012, Mobile App development by retailers, suppliers, and to a lesser-extent distributors, will become much more an area of focus as smart phone users increasingly turn to their mobile devices to shop for goods and services. The growing consumer potential will be further explored in the coming year as companies seek to tap into the majority of iPhone and Android users who utilize who use mobile apps multiple times per day to locate good and services. Particular areas of mobile application growth will be seen in inventory and catalogue applications, as well as the prevalence of mobile couponing and "call to action" offerings.

12 Imprint Canada | January/February 2012

SOCIAL MEDIA CAMPAIGN TIPS

Are you launching an online contest or promotion? If so, take off your marketing cap, put on your consumer cap, and ask yourself: “Would I be excited to enter this contest and tell all of my friends about it? Is this easy enough to enter? Is the prize right?” If the answer to all these questions is “YES”, you’re off to a good start. Here are some tips to keep in mind.

• Know what you want to achieve: Before you launch, you need to

determine specifically what the goal is. Are you looking to increase website traffic or target potential new clients? Generate awareness for an upcoming new product release? or Increase sales of a specific item? By first determining what your end-game is, you will be able to define the key characteristics of your promotion, i .e. budget, timeline, and key metrics.

• You need to be liked: Simply creating a social media contest does not

mean it will be a instant success. In order for this to happen, you need to already have a substantial community that follows your company. How do you get loyal followers? It takes some effort, but having consistent engaging content which connects to your audience is a great place to start.

• KISS: Keep it Simple Stupid applies online more than you might think. When people are online, their tolerance for distraction is very low. A page that takes too long to load is all it takes for a potential client to move on. Be sure to keep user interaction as simple as possible. The more complex requirements a user needs to fulfill, the less likely they are to engage.

• Measure Up: Social media promotions give you the ability to instantly

track specific metrics of your online promotions. This gives organizations the key data to analyze the success of a current campaign and what areas to need to improved or altered in future initiatives.

• Lawyer Up: Online rules on platforms such as Facebook are compli-

cated and ever-changing. Be sure to do your homework and ensure that your initiative is in compliance with all online policies BEFORE you launch it.

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News [BusinessDevelopment] continued from Page 1

“The good news is that most businesses experience the same or very similar challenges when it comes to growth," explains Hess. "There is no need for any entrepreneur to reinvent the ‘growth wheel.’ You just have to be willing to learn from those who grew before you.” In his new book, Hess studied 54 high-growth entrepreneurial companies based in 23 different U.S. states, all of which were designated as successful growth companies by leading magazines or accounting firms. The research was supplemented with case studies of other successful entrepreneurial growth organizations. The 54 companies in Hess’s study operated product and service businesses, had been in business on average 9.6 years, and had reached an average revenue level of $60 million, with the range being from $5 million to $350 million. “What I found was that these successful companies all faced very similar challenges when it came to growing,” says Hess. “But what sets them apart from those companies that didn’t survive or didn’t reach the same level of success is how they approached that growth." The companies in the study understood that growth is change and change is risky. Entrepreneurs who understand this and the challenges that come with it are the ones with the best chances for successful growth. Below are Hess's Top Nine Growth Challenges facing today’s entrepreneurs:

1. Getting overwhelmed by growth. Growth is change and it

requires more processes, controls, and people.Too much growth too quickly can create ﬁnancial, quality, and reputational risks that, if not properly managed, can lead to the demise of the business. Keeping tabs on all of these factors can easily overwhelm business owners. “Growth is like Mother Nature,” explains Hess. “She can be good or she can wreak havoc with hurricanes, earthquakes, and ﬂoods." To properly manage company growth, Hess recommends the ‘gas pedal’ approach—when you start to feel overwhelmed, let up on the gas to allow processes, controls, and people to catch up.

2. Knowing when to say “No.” Most successful start-ups have a

plethora of opportunities.The challenge is in choosing the right ones. Good opportunities are those that will enhance your company’s strengths and result in a compelling customer value proposition. “Opportunities that don’t fall into that category should be met with a ‘no, thank you,’” says Hess. “The problem is that too many entrepreneurs never learn to say ‘NO!’ In an effort to get their business off the ground and keep it up and running, they say ‘yes’ to everything.They end up trying to do too much for too many, which dilutes their focus and often the quality of their product or service."

3. Learning to effectively delegate. For a business to grow,

the entrepreneur must grow. When growth begins, you’ll quickly ﬁnd that you can do only so much and that you need help from others to properly serve customers.You must evolve from being a doer to a manager of employees and then eventually to a manager of managers (a leader). “This may sound easy but it isn’t,” says Hess. “Most entrepreneurs don’t like to give up control of any aspect of their business. Facing the fact that they can’t do it all on their own and that they must learn to rely on others to complete certain tasks (and not exactly how they themselves would do them) can be a very hard reality to swallow.”

4. Transitioning from owner to leader.

When you get to the point where you’re delegating tasks and relying on your employees to drive your business, you must also transition from thinking of yourself as just a business owner and start developing as a leader and coach. Evolving toward becoming a leader and coach is challenging, because both roles require emotional intelligence, people engagement, and the ability to relate to individuals in a way that they ﬁnd meaningful. “Coaching requires that time be spent getting to know people, listening, caring, understanding their emotional needs, and helping them grow,” explains Hess.“Coaching takes patience and a degree of personal emotional intimacy that many entrepreneurs are not able to achieve. It requires a continuation of the mind shift from ‘me, the entrepreneur’ and ‘my way’ to ‘it is really all about them.’”

5. Hiring smart. Hiring mistakes are costly, time consuming, and

create quality and financial control risks for small businesses.When confronted with impending growth, entrepreneurs often panic and hire employees too quickly, making snap decisions based on little data. “In my research, bad hiring practices often continued when entrepreneurs tried to hire manMUST-READ FOR ANY DECORATOR agers who needed to have functional or technical IN OUR INDUSTRY! experience,” notes Hess. “In many cases, the companies had to make multiple costly hires for the same position before finding someone with the right competencies who also fit the company culture. Many of these entrepreneurs frequently stated that they should have ‘hired more slowly and fired more quickly. "They made much better hiring decisions when they learned to: hire against a Competencies and Cultural Scorecard; conduct multiple interviews; have multiple people interview prospects; hire on a trial basis; establish mentors for new employees; develop a good on-boarding process; and encourage good employees to make hiring referrals.”

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Call 410.641.7300 - or - Email: markvenit@cs.com 14 Imprint Canada | January/February 2012

neurs get overly engaged in the joy of growth and lose sight of the need to manage cash on a daily basis. Cash ﬂow management during growth periods is critical, because in many cases growth requires investments in people, technology, supplies, et cetera, ahead of the receipt of cash from customers.Thus, there is often a mismatch between expenditures and receipts. “This might sound simple, but it can be a major issue if not handled properly,” notes Hess. “Entrepreneurs have to understand that they may not be able to afford all the available growth. The amount of cash available for investment can limit growth, especially in today’s economy when many small businesses have a tough time getting loans or credit lines. Hess can’t help stress the importance of cautiously managing your checkbooks, credit cards, and online accounts. If you do decide to delegate this task, choose the employee you trust the most and set prescribed monetary limits. Check

your payments and accounts every day, because frauds do occur.”

7. Spending too much time putting out fires. A high-growth environment is hectic, sometimes chaotic, with multiple mistakes needing to be corrected almost every day. “Entrepreneurs can easily get sucked into playing the role of ‘firefighter,’” says Hess, “spending their days putting out fires." The problem with that Hess finds is that growth requires the entrepreneur to plan for more growth, to put in place new and better processes, and to be constantly upgrading processes and resetting priorities. It is very difficult to find the time to do all that when your time is eaten up mediating employee conflicts, correcting inventory orders, calming angry customers, and so on. Entrepreneurs in Hess's study found that they had to be disciplined in getting away from their businesses for short periods of time to think and plan. 8. Creating a high-performance “family.” Entrepreneurs often

struggle with creating a high-performance “family” or team environment. The challenge, of course, arises when someone in the “family” just isn’t meeting expectations and has to be terminated because they couldn’t grow their skills as the business grew. “Entrepreneurs face an uphill battle in balancing loyalty and changing performance needs,” notes Hess. “Let someone go who everyone else at the company loves and you’ve created morale and emotional issues. Let a poor performer stay and you’ve created morale and emotional issues. See the challenge?" The entrepreneurs Hess researched learned that you can have a ‘family’-like culture and high performance by having clear job expectations; a fair, transparent, and frequent feedback process; and by giving people a fair chance to improve or to step into a role that they could do well.

9. Understanding that upgrading never ends. The people, processes, structure, and controls needed to manage a business with $1 million of revenue generally do not work for a business with $10 million of revenue. “Entrepreneurs often learn the hard way that growth means continual change,” says Hess. “And as you grow, the solutions that worked at one level will most likely not work at the next. Inﬂection points for the companies I’ve studied occurred frequently when they expanded to 10, 25, 50, and 100 employees.” When these changes take place, entrepreneurs often realize their hope of having a smooth-running machine is an elusive dream. Successful entrepreneurs are open to learning and adapting in an incremental and experimental fashion. The hard truth is that growing businesses generally do not experience much sameness or predictability until they become quite large—for example, larger than $100 million in revenue—but learn to manage these changes properly, and you can keep the ship pointed in the right direction. Growing a business is an evolutionary process. Growth is messy. Growth is change. Growth has spurts, detours, downturns, and spikes. Growth requires constant learning and improvement. And if not well planned and managed, it can outstrip the capabilities of companies. “These are important points that must be heeded,” concludes Hess. “Growth should be a strategic decision made only after the risks of growing and not growing have been assessed." Hess's advice is that rather than focus on growing for growth’s sake, base your goals around how you can constantly improve your business. When you do this, you will be able to meet the challenges of business growth head on and with great success. About the Author: Edward D. Hess is author of Growing an Entrepreneurial Business: Concepts & Cases and is a professor of business administration and Batten Executivein-Residence at the Darden School of Business, University of Virginia. He is the author of nine books, over 60 cases, and over 60 articles. His work has appeared in over 200 media outlets around the world including CNBC, Fox Business News, Dow Jones Radio, WSJ Radio, MSNBC Radio, NPR, Forbes, Bloomberg, BusinessWeek, CFO magazine, Financial Executive, Journal of Applied Corporate Finance, Big Think, the Washington Post, and Financial Times. His book Smart Growth: Building an Enduring Business by Managing the Risks of Growth (Columbia Business School Publishing, 2010, ISBN: 978-0-2311505-0-7, $27.95, www.EDHLTD.com) was named a 2010 Top 25 Business Book for Business Owners by Inc. magazine. About the Book: Growing an Entrepreneurial Business: Concepts & Cases (Stanford University Press, 2011, ISBN: 978-0-8047714-1-2, $75.00, www.EDHLTD.com) is available at Amazon.com.

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Global Economic Update US

Debt Crisis Threatens EU Meltdown Gross Domestic Product

Euro crisis strikes to the core

% difference in annual rates of change between 2011-12 and 2000-07

Gross Domestic Product

The U.S. a 4 economy is struggling with sluggish growth,104 100 protracted Q3 market. 2 job recovery and depressed housing 1.5 In the 0United States, weak growth and the lack of 96a 92 credible -2medium-term ﬁscal plan to reduce debt are 88 draining -4conﬁdence. A more protracted house price 84 recovery,-6coupled with sustained losses in equity markets 80 are further -8 depressing consumer spending. 76 2007 2008 2009 2010 2011 2012

Unemployment Rate,Rate as of December 5, 2011 Unemployment 12

Four-quarter percentage change

2 0

4 2

-2 2007

2008

2009

2010

2011

2012

-4

Source: Federal Reserve Bank of New York

Source: Haver

That said, claims for unemployment beneﬁts in the U.S. fell in mid-November to their lowest levels in seven months and housing starts in October were better than anticipated; both are much-needed signals that world’s biggest economy is starting to stabilize. With U.S. ﬁrms sitU.S. Debt as percentage of GDP ting on record levels of cash in 2011, they may soon be willing to start using that liquidity to start hiring new staff, which would reduce the 8.6 per cent unemployment rate and ease one of the biggest obstacles to higher consumer spending (which makes up almost 70 per cent Source: IMF of GDP in the U.S.). Despite these positive signals, the Bank of Canada predicts the U.S. economy to grow an average of only 1.25 per cent through mid-2012, underscoring the massive debt problems the U.S. treasury is trying to keep a lid on.

ASIA

The slowdown however is affecting emerging powerhouses such as China. The troubling news from Europe is adding to the angst over China’s economy whose bigOct gest market is the European Union. Overseas sales by 94.7 Chinese exporters grew at the slowest rate in almost two years last month as China’s export growth hit an eightmonth low in October with industrial output growing at its weakest level in a year. Up to a third of Hong Kong’s 50,000 2007 2008 2009 2010 2011 or so factories in China could be in2012 line for downsizing, the Consumer PriceofIndex Federation Hong Kong Industries said. 12-Month Percentage Change China’s factory sector shrank the most in 32 months in November on signs of domestic economic weakness, reviving worries that China may be slipping Oct towards a harder land3.5 ing than anticipated. Broader measures, such as a rate cut, are not warranted unless the downturn becomes much more serious. Chinese policy makers will also be wary of easing policy too quickly for fear of reigniting inﬂation which 2008 has dropped from a2011 three-year high in July of 6.5 2007 2009 2010 2012 per cent to 5.5 per cent in October, raising hopes that peak inﬂation has passed. December 6, 2011 Index, 1997=100

LATIN AMERICA

Latin America’s largest economy shrank in the third quarter, with Brazil’s gross domestic product decreasing 0.04 per cent from the previous three months. Data from October and November suggest the slowdown is continuing as the euro zone crisis hurts demand for Brazil’s commodity-heavy exports, of which approximately 20 per cent go to the European Union. Capital spending and industrial output were the most affected by the deepening debt crisis in Europe, posting the second-biggest decline in September since the 2008 financial crisis. Production also decreased 1.9 per cent in September and 0.6 per cent in October, as manufacturers were already reeling from a 46 per cent rally in the currency against the dollar from the end of 2008 through August, the most among major emerging markets. Citing global financial turmoil, Brazil’s central bank has cut interest rates three times since August. The government also announced a slew of tax breaks last week to support consumer spending (approximately 60 per cent of the economy) that has stalled for the first time since the end of 2008, falling by 0.1 per cent in the third quarter from the previous quarter. Brazil has little room for further fiscal stimulus with annual inflation stuck above the 6.5 per cent target ceiling since April even as the economy continues to cool.

LATIN AMERICA: Current Growth versus Pre-Crisis Average % difference in annual rates of change between 2011-12 and 2000-07

Index, 2000=100

120 110 Q3 -0.2

-4

100

-8

80 70 2007

2008

2009

2010

2011

2012

Unemployment Rate Imprint Canada | January/February 2012 Percent

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130

5.5

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108

Reports from Japan conﬁrm a recovery in both output and domestic spending. Industrial production is now growing, business sentiment is improving sharply, and household spending is recovering quickly. Although electricity shortages will likely weigh on production throughout the summer, and the government’s rebuilding program could suffer further delays, a V-shaped short-term JAPAN rebound seems to be under way. Summary Indicators Industrial Production, as of December 5, 2011 Industrial Production

Europe: Current Growth versus Pre-Crisis Average

-16

Industrial Production

Four-quarter percentage change UNITED 6STATES

The conditions in world financial markets continue to worsen as Europe’s sovereign debt crises remain at the forefront of a gloomy economic outlook for 2012, heightening investor anxiety and roiling world markets. Despite the leaders of France and Germany having agreed to a proposed plan to impose more budgetary discipline across the euro zone, the EU is desperately in need of a sweeping solution to quell the rapidly spreading European debt crisis which is threatening the future of the Euro zone. At the press time, European Leaders gathered in Brussels to attend another “summit to save the euro,” amid warnings that global credit rating agency Standard & Poor’s may downgrade the ratings of 15 euro zone countries. A downgrade threatens to derail the euro zone’s bailout mechanism, since the region’s rescue fund relies on triple-A-rated bonds of Germany and France to cheaply raise money. However, the recent failure of a German bond auction suggests that debt crisis lies at very heart of Europe, raising the stakes, not only for the monetary union but for the global economy, as the continent struggles to contain the soaring sovereign debt levels of member nations. German officials said the disappointing debt sale - which fell short by about 35 per cent - signified only the nervousness of the market, but that anxiety is showing signs of further crippling the 17-member Euro zone. Should a ratings downgrade be applied, it puts the euro zone in line for further possible downgrades which at the very worst could result in a costly and disorderly breakup of the Euro zone, which accounts for 15 per cent of global GDP. “The main influence on the severity of a recession would likely be how (European) banks in the region choose to repair their balance sheets, which ultimately determines if lending will grind to a halt,” noted BOC Governor Mark Carney. Carney added that a big problem facing the region, and non-euro neighbours such as the U.K., is that efforts to overhaul public finances through brutal belt-tightening are squeezing economic growth. At press time, global financial markets await the outcome of the most recent Brussels summit, hoping for a unified and austere action plan which aims to guide the EU out of this turmoil.

Summary Indicators

2007

2008

2009

Consumer Price Index 4 3 2

12-Month Percentage Change

2010

2011

2012

Source: IMF staff estimates

Global Outlook continued on Page 18

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Global Economic Update Continued from Page 16

CANADA

On November 30, Statistics Canada published thirdquarter gross domestic product ﬁgures which highlighted that the Canadian economy grew at an annualized rate 3.5 per cent in the third quarter, bucking the trend of most major economies.

Gross Domestic Product (GDP), as of December 5, 2011 Quarterly % change

2.0 1.5 1.0 0.5 0.0

-0.5 -1.0 -1.5 -2.0 -2.5

III

2007

III

2008

III

2009

III

2010

2011

III

Real Gross Domestic Product at Market Prices Real Final Domestic Demand

Growth was led by a 3.4 per cent increase in exports in the third quarter (due in to a weakened Canadian dollar). The report highlighted that Canadian consumer spending on goods and services slowed to 0.3 per cent down slightly from 0.5 in the second quarter, despite a 1.5 per cent increase in clothing and footwear purchases. Business investment in plant and equipment decreased for the ﬁrst time since 2009, falling 0.9 per cent in the third quarter. With the exception of agricultural machinery, software and automobiles, investment in all major categories of machinery and equipment fell. This was the ﬁrst decline in machinery equipment since the fourth quarter of 2009. Final domestic demand has slowing throughout 2011 on an average of 0.6 per cent per quarter compared with last year, suggesting a weakening momentum heading into 2012. Bank of Canada Governor Mark Carney announced that he is maintaining its target for the overnight rate at 1 per cent citing escalating global economic uncertainty due to the deepening sovereign debt crisis which is more pronounced than originally anticipated. Carney may keep interest rates on hold at 1 per cent until as late as 2013, as policy makers remain worried the European debt crisis that Mr. Carney recently labelled “barely contained.”

CANADA

Unemployment

Summary Indicators

After losing more than 50,000 jobs in October, Canada Industrial Product Gross Domestic Product Percent change over ye shedFour-quarter anotherpercentage 19,000change jobs in November, raising the 6 30 unemployment rate to 7.4 per cent. 4 20 In November, there were employment losses in retail Q3 2.4 2 and wholesale trade, as well as business, building10and other support services. These losses were partially offset 0 0 by-2increases in "other services" (such as personal services -10 and repair and maintenance), as well as in construction, -4 -20 natural resources, and utilities. -6

2007

2008

2009

2010

2011

Unemployment Rate, as of December 5, 2011

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Nov 7.4

2007

2008

2009

2010

2011

Source: Statistics Canada

Source: National Sources

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WEARABLES Look Great & Keep Warm Canada Sportswear is showcasing the new Oilskin Cotton Mid Length Jacket. Style L00775 features a 100% cotton outer shell that features a unique oilskin finish which is lined with 100% polyester Sherpa fleece in the body and 100% polyester padding in the sleeves. Sure to keep you warm on even the coldest of days, additional features include two inside suit pockets with snap closure, a 100% cotton removable double fleece hood and front placket, and pockets with antique pewter metal YKK zipper closures. Available in Timber. For more information visit www.canadasportswear.com or contact Tel: (800) 659-5174.

Stylish Plaid AJM is proud to add AC0006 to the “A-Class” line-up, where premium quality and skilled craftsmanship are the key components. Made from a combination of polyester & spandex, the distinctive tonal plaid pattern gives this cap a stylish retro-appearance. It comes equipped with a premium cotton sweatband and velcro closure. Available in black, midnight blue & white. For more information please contact AJM International at 1-800-361-6256 or

visit www.ajmintl.com Imprint Canada ad2.pdf 1 12/8/2011 11:21:17 AM

Imprint Canada | January/February 2012

Lifestyle Jacket & Pants Designed for Comfort Ash City is showcasing the Girls North End Sport Lifestyle Jacket and Pants. Items 68626/68627 are constructed from a Polyjersey blend with two-way stretch for comfort and ease of movement. This combo is also available in men’s & ladies’ versions. For more information, visit www.ashcity.com or contact 866-ASH-CITY.

Vintage Classic Hoodies Gildan Activewear is introducing the Heavy Blend™ Vintage Classic Adult Full Zip Hooded Sweatshirt. With the contrasted outer and inner layer effect, ﬂat draw cord and YKK zip, this latest ﬂeece addition offers the perfect base for programs looking for a retro feel. Style 18700 features crossdyed shades (2 colours in one fabric) which are made with air jet yarn for a softer feel and no pilling. The trim and draw cord come in contrast colours. Other detailing includes pouch pockets, double needle stitching and double needle cuffs. Available in 5 Colours in S-2XL For more information, visit www.gildan.com or contact your local distributor.

NOW AVAILABLE IN CANADA ORDER MILL DIRECT IN-STOCK INVENTORY ALL OUR T-SHIRTS ARE MADE IN MEXICO ALL OUR T-SHIRTS ARE PRESHRUNK ALL OUR T-SHIRTS ARE NAFTA FRIENDLY ALL OUR T-SHIRTS ARE MADE WITH TEAR AWAY LABELS • “Private Label” programs available • “Label Change” service available

Contact our Sales Team for order and inquiries: Tel: 1-855-700-0030 Fax: 1-877-279-9816 Email: sales@spectraapparel.ca

VISIT US at The Toronto Imprint Show January 6th & 7th, 2012 Booth # 1103 - 1104

Specializing in Heather Color T-shirts

Charcoal Heather

Red Heather

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Spectra Apparel Canada Headquarters

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Purple Heather

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7101 Ave. du Parc #510, Montréal, QC, H3N 1X9

11-12-07 12:14 PM

www.technosport.com

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New styles available at Technosport KF9047 Two Tone Full Zip Hooded Jacket

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SIZE | S-XXL COLOURS: BLACK/RED NAVY/SPORT GREY CHARCOAL MIX/BLACK BLACK/CHARCOAL MIX SPORT GREY/BLACK

Double Hooded Two Tone Pullover KF9041

Thank you for supporting Canadian made products Merci de votre soutien envers les produits canadiens SIZE | S-XXL

COLOURS: SPORT GREY/BLACK SPORT GREY/RED SPORT GREY/PURPLE SPORT GREY/FOREST SPORT GREY/NAVY SPORT GREY/ROYAL BLUE

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$"-("3: 3130 12th Street N.E Calgary A.B., T2E 8T3 TEL:1-403-735-5084 FAX:1-406-735-5049

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WEARABLES

New Soft Shell Jacket is Wind & Waterproof

Rugged Vintage For an authentic rugged, vintage look, 7J470M is the true answer. Making this cap unique is the pigment dyed washed cotton fabric giving it that old weathered look. Available in AJMâ&#x20AC;&#x2122;s â&#x20AC;&#x153;Full-Fitâ&#x20AC;? shape and sporting a self cloth/elastic back strap with a velcro tuck-in end closure (S28), this cap optimizes the comfortable ďŹ t. Available in 3 colourways: black, brown & midnight blue and are ready for immediate delivery this 2012 season.

Canadian Union Apparel is showcasing its New Soft Shell Jacket. Style #5700 is made from a Polyester / Nylon / SpandexÂŽ DupontÂŽ TeďŹ&#x201A;on Finish which delivers a comfortable, stylish ďŹ nish that is waterproof windproof and breathable. Detailing includes a full coil zip front and zipper side pockets. Available in Black and Navy in Sizes XS - 3XL. For more information, please visit www.canadianunionapparel.com

For more information please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com

New T Has Tighter Stitch Density NEW for 2012, Fruit of the LoomÂŽ introduces the Heavy Cotton HDâ&#x201E;˘ Youth Long-Sleeve T-Shirt, style 4930BR, made of 170 g 100% Cotton Pre-Shrunk Jersey. This new T-shirt has 50% denser fabric for more life-like prints; 30% tighter stitch density for less shrinkage and more comfort; 1-piece seamed 1x1 rib collar with double-needle coverstitching on front neck; shoulder-to-shoulder taping; rib cuffs with concealed seam and a double-needle bottom hem. Available in Youth sizes S (6/8) â&#x20AC;&#x201C; XL (18/20) in 9 colours. For more information, please contact Fruit of the Loom, Tel: 888-378-4829, or visit FruitActivewear.com.

Pick A Size Introducing the latest addition to the Pedigree Premium collection, the 525/526 CREW Super Flex close back. Made from an exclusive poly stretch twill fabric and available in 14 color combos. Pick a sizeâ&#x20AC;Ś..Small/Medium, Large/XLarge or Youth the 525/526 CREW is sure to ďŹ t every time.

Performance Softshell Jackets The new Fersten Worldwide 3-Layer Performance Softshell Jacket, style FW3131 combines contemporary design and sophisticated performance features - like 8,000 mm waterproofness and 3,000 gm breathability - making this garment truly unique and versatile. Content: 94% Polyester / 6% Spandex softshell & 100% Polyester panels bonded with 100% Polyester microďŹ&#x201A;eece lining. Available in Black (Graphite), Graphite (Black), Navy (Graphite) and Cayenne Red (Graphite) in sizes: XS-3XL. Also available in a coordinating womenâ&#x20AC;&#x2122;s style: FW3135. For more information, please contact Fersten Worldwide, Tel: 800.565.7462 or visit www.fersten.com

Ladies' Hoody Delivers a Perfect Fit

Contact Pedigree at 1-800-205-0205 or email info@pedigree.ca for more details.

King Athletics is introducing its new Ladiesâ&#x20AC;&#x2122; raglan open bottom full-zip highcollar 3-piece panel hood. Style KF9006 is made with Kings' popular 95/5 15 oz. ďŹ&#x201A;eece, and is designed for comfort with a perfect ďŹ t. For more information,please contact King Athletics at 1-514731-3519 or 1-403-250-2087, or visit www.kingfashions.com

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Imprint Canada | January/February 2012

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Kobe Sportswear adds the new NXT Hockey Lace Hoodie to its 2012 lineup. Style 8950HL, constructed from 100% NXT moisture management fabric, is the high performance ﬂeece only from Kobe Sportswear and is proudly made in Canada. Styled with a traditional hockey lace collar and a double layer hood that offers superior insulation and performance styling. Available in Black, White, Red, Navy, Royal, Metallic, and Ash Grey. Custom lace colours available. Offered in Adult size XS-3XL.

On a Mission for Style Whiteridge Inc. is introducing the new Men's/Ladies' Mission Jacket. Style 701/702 is made from a 100% Woven Bonded Polyester Shell with a Nylon Liner and easy embroidery access. Features include two side zipper pockets, two chest pockets with snaps (men's only), a storm ﬂap front with snaps and a two-way zipper, a detachable hood and a drop tail. Available in Black, Navy and Grey in Men's sizes: S-4XL, and Ladies' sizes: S-2XL (The ladies' version features a 3/4 length cut).

WEARABLES

NXT Hockey Lace Hoodie

For more information, please contact Whiteridge Inc., Tel: 866463-4441 or visit www.whiteridgeinc.com.

For more information, call (888) 898-5623 or visit www.kobesportswear.com.

High Visibility Poly Cotton Fleece Hoody Sumaggo is showcasing the High Visibility Poly Cotton Fleece Full Zip Hoody as part of its new safety collection. Style 5118 is constructed from certiﬁed H.V. polycotton ﬂeece fabric and features an outside hood, full front zippers, rib cuffs and bottom, a big kangaroo pocket on front, and 3M Scotchlite taping. This garment is compliant to CSA Z96/ ANSI requirements. For more information, please contact Sumaggo, (866) 793 7478 or visit www.sumaggo.com.

The Luxurious Ladies' Dolman Tee Bella + Canvas are introducing the stylish Flowy Draped Sleeve Dolman Tee. Style 8821 is constructed from a supple 65/35 Poly/Viscose blend which delivers a super-soft, luxurious feel. Available in full size range in various colourways. For more info, please visit www.bella.com or contact your local distributor.

January/February 2012 | Imprint Canada

WEARABLES

The New Ladies Yoga Jacket Rebel Apparel is introducing the new classy Yoga Jacket for Ladies. Made in Canada, Style RA-81RL is a full zipper, high neck stylish Yoga jacket made from a 95/5 ring spun cotton/lycra blend. With a super soft feel, this jacket is loaded with features like two front hidden pockets for a clean ﬁnish. Available in Black, Fuschia, Navy, Red, Pink, Teal and Charcoal. Private label programs are available as are youth sizes. For more information, please contact Rebel Apparel, Tel: 905 4595347 or email info@rebelapparel.com

5-in-1 Safety Bomber and Parka Marketex Apparel is showcasing its Five-in-One Four Seasons Safety Rain Bomber Jacket (PJ501) and the Five-in-One Four Seasons Safety Rain Parka (PJ503). Both styles feature an Outer Jacket Shell Fabric constructed from 100% Premium Polyester waterproof Oxford with breathable PU coating in ﬂuorescent Red. The inner Jacket Shell Fabric is constructed from a 100% Nylon Taslan in Dark Navy LAPD with PU Coating and features 100% Nylon 3M™ Thinsulate™ insulation and detachable sleeves which transform into a vest. Both the styles feature an extra YKK zipper on inside of centre front to join the Inner Jacket together. Available in XS - 6XL in Fluorescent Red with Navy Inner Jacket. For more info, please contact Marketex Apparel, Tel: 416-502-3555 or visit www.opusopus.ca.

Euro Styled Men's V-Neck Gildan’s signature Softstyle addition features an essential Euro style men’s V-Neck design. Style 64V00 is constructed from deluxe 30’s Softstyle yarns and features a non-topstitched 5/8” rib knit collar, taped neck and shoulders, and a mitered V-neck pattern. The Euro style ﬁt in the neck, shoulders and sleeves delivers a contemporary, stylish look. Available in six great colours in S-XL. For more information, please visit www.gildan.com or contact your local distributor.

Meet the Perfect Multi-Use Polos Ash CIty is introducing the Men’s & Ladies’ Extreme Snag Protection Solid Polos, style 85108/75108. To keep you looking sharper longer, Ash CIty has designed these polos by strategically placing snag protection tricot on the body where friction can occur. Loaded with function, you can also enjoy moisture wicking and antimicrobial properties plus UV protection performance, making these polos ideal for service professionals and more. For more information, please visit www.ashcity. com or contact 866-ASH-CITY.

Premium Fleece Hooded Sweatshirts Goodlak Textiles is showcasing its collection of Hooded Sweatshirts for Men and Women. Available in full zipper or pullover styles, these 80/20 cotton/ polyester hoodies come in a wide range of great colours in a full size range. For more information, please contact Tel: (514) 384-1119 or visit www.goodlak.com, email: goodlack@bellnet.ca

Imprint Canada | January/February 2012

WEARABLES

New All Weather Soft Shell For Ladies Midland Clothing is introducing its stylish threequarter length All-Weather Softshell Jacket. Features include a breathable, stretchy softshell fabric with a Techno Soft Shell three-layer Construction. This wind and water resistant jacket will keep you warm and looking great. Other detailing includes a music pocket and cord management, an inner back drawstring which helps deliver a customized ﬁt, soft microﬂeece lining, and a hood closure for extra protection. For more information, please contact Midland Clothing, Tel: 1-866-332-3688 or visit www.midlandclothing.com

Heavy Duty Parka Will Keep You Protected Canada Sportswear is introducing the Heavy Duty Insulated Rugged Wear Parka which features decorative CX2 branding throughout. Style L01100 is designed to keep you protected in the harshest conditions with a waterproof and breathable 100% polyester outer shell membrane. This garment is lined with 3M thinsulate in the body and 100% polyester padding in the body, sleeves and hood. The right front chest and left arm have waterproof zippers complemented with two lower coil zippered pockets. Additional features include a two-way front zipper, detachable hood, reﬂective piping on front and back, a double ﬂy front, adjustable Velcro cuffs, and inside pockets. For more information, please visit www.canadasportswear.com or contact Tel: (800) 659-5174.

WICKING APPAREL

for sublimation, embroidery and screen

Versatile Polo is Infused with Advanced Technical Features The Yabelo Hybrid is a fashionable ﬁtted polo, brought to you by Trimark Sportswear. Style 17899/97899 has a self fabric collar, and a heat transfer label for tagless comfort. The classic polo can be used in the ofﬁce, or as a service uniform. This top comes with great styling and advanced technical features, also perfect for a day on the course. For more information, please contact Trimark Sportswear, Tel: (800) 723-8383 or visit www.trimarksportswear.com

Push Yourself to the Limit The new Drive Athletic Jacket from Whiteridge Inc. will help you look your best while pushing yourself to the limit. Style 988/989 is made from a 92% Polyester/8% Spandex blend which is water and wind resistant. The quick dry material delivers low moisture absorption, and the reﬂective piping ensures visibility. Detailing includes a vented back (w/ Velcro Embroidery Access) and runners thumb holes. Available in Men's Sizes: S-4XL and Ladies' Sizes: S-2XL in Black, Navy, Royal, Red and Pink (Ladies Only). For more information, please contact Whiteridge Inc., Tel: 866-463-4441 or visit www.whiteridgeinc.com.

Proudly Made in Canada Collection! Check out Redwood Classic's famous Made in Canada Heavy Duty 20 oz. Full-Zip Kangaroo Hoody (style# W2005) made from 100% cotton ﬂeece; a classic layering piece that is perfect for the chilly Winter season. Constructed with ﬂat-lock stitching for increased durability and comfort, the W2005 is in-stock, and available in sizes S-XXL; Colours: Black, Grey Mix, Midnight Navy, and Natural. For more information, please contact Redwood Classics Apparel at (416) 754-9800 or visit www.RedwoodClassics.net

As low as $6.59 each.

Imprint Canada | January/February 2012

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WEARABLES

High Visibility Safety Wear

Sherpa Fleece Designed for Function & Performance

Sumaggo introduces the Hi Vis 4-In-1 Thinsulate Quilted Inner Jacket. The Outer Jacket, Style 5025, is a 3/4 length rain jacket made from certiﬁed H.V. 100% polyester W/P breathable fabric with 100% polyester lining, a full-size hidden hood, a front placket with snap buttons, and 2” 3M Scotchlite taping for visibility. The inner jacket (style 5804) has detachable sleeves and features an inner zipper for embroidery and 3M Scotchlite taping. This jacket comes with a Fleece Inner Jacket option (Style 5026). Available in S-4XL, this jacket is compliant to CSAZ96 / ANSI requirements.

Ash City is introducing the North End Sport Sherpa Fleece Lined Jackets for Men and Women. Style 88651/78651 delivers function and performance as these jackets feature 100% polyester twill with 2000mm waterproofness, in addition to seam sealed double storm ﬂaps with metal snaps at top and bottom, and a zip off thermal hood with a back adjustable tab.

For more information, please contact Sumaggo, (866) 793 7478 or visit www.sumaggo.com.

For more information, please visit www.ashcity.com or contact 866-ASH-CITY.

Keep Your Cool Unisex Triblend Cardigan The New Unisex Triblend Cardigan by Bella + Canvas is sure to be a hit with your most fashionable clients. Style #3900 is made from a triple blend of 50% polyester, 37.5% combed and ring-spun cotton, and 12.5% rayon, which delivers a soft hand feel. This great layering piece is available in a full size range. For more information, please visit www.bella.com or contact your local distributor.

IMPRINTABLES EMBROIDERABLES

CUSTOM

The new Imperial Golf Shirt from Whiteridge Inc. ensures you will look your best whether you are at a meeting or shooting the best round of your life. Style 392/395 is constructed from a unique 100% Topcool Polyester that features set-in sleeves, and white/black front contrast panels. The breathable, moisture wicking properties will ensure you keep your cool no matter how intense things get in the boardroom or on the green. Available in Black, Navy, Grey, Red in S-4XL (Men) and S-2XL (Ladies). For more information, please contact Whiteridge Inc., Tel: 866-463-4441 or visit www.whiteridgeinc.com.

Fashionable Performance Style AC0007 is the newest edition to AJM’s renowned “A-Class” collection. A unique textured pattern, made from a polyester & spandex weave, this fabric enhances moisture wicking properties. This athletic style combines a performance fabric with contrast stitching, making it ideal and fashionable for all types of activities. It sports a velcro blackstrap and is available in black, midnight blue & white. For more information please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com

YOUR LOGO HERE

MADE EASY! Tel: 416.789.2687 Toll Free: 1.800.387.8565 Fax: 416.789.0497 Email: esales@parkdalenovelty.com

Sheet Sizing: 12”x12”, 14”x10”, 14”x21” and 22”x33”

www.parkdalenovelty.com www.embroiderbuddy.com Check out our New & Exciting products !

Imprint Canada | January/February 2012

phone: 800.361.0599 fax: 800.335.6973 www.dunblaneandturners.com e-mail: sales@dunblaneandturners.com

Introducing the Rink collection from Pedigree! Mix and match the 133 (Toque), 142 (Helmet) or 183 (Scarf) to make a set or get them on their own. Available in all the core team colours this trio is sure to score every time. Contact Pedigree at 1-800-2050205 or email info@pedigree.ca for more details and be sure to ask about packaging options.

New Missy Fit T-Shirt Gildan Activewear introduces the Heavy Cotton Missy Fit T-Shirt, the newest addition to Gildan’s ladies' silhouettes. Style 5000L features a slightly contoured side-seamed design for women who want a looser ﬁt but with a shape. The seamless double needle feminine ½” rib mid scoop neckline, taped neck and shoulder, and near cap sleeves deliver a great ﬁt and extra comfort. The 5000L is quarter-turned to eliminate center crease and is available in 23 colours in S-2XL.

WEARABLES

Rink Hat Trick

For more information, please visit www.gildan.com or contact your local distributor.

New Insulated Soft Shell Canada Sportswear is offering the Men’s Insulated Soft Shell (#L03100) made from a 96% polyester / 4% spandex bonded outershell, with polyester taffeta lining. Detailing includes active stretch fabric which delivers breathable wind and water-proof properties. Additional features include two lower front zippered pockets, a sleeve pocket, and adjustable hook and loop cuff closures. Also available in Ladies and Youth sizes in several great colours. Please visit www.canadasportswear.com or contact Tel: (800) 659-5174 for more information.

New TriBlend Hoody The new Unisex Triblend Lightweight Hoodie from Bella + Canvas couples a stylish, tailored ﬁt, with a vintage look. Style #3939 is made from a triple blend of 50% polyester, 25% combed and ring-spun cotton, 25% rayon, which delivers a ﬁt that will instantly become a favorite. For more information, visit www.bella.com or contact your local distributor.

January/February 2012 | Imprint Canada

WEARABLES

Comfort in Any Weather Trimark Sportswear presents the new Jasper Hybrid Jacket (style 12960/9260). Available in Men's and Ladies' versions, this jacket comes with shaped seams and a tapered waist for a slimming look. This great looking piece is highly technical, complete with wind resistance, water repellency, and breathability. The jacket’s stretch knit storm cuffs with hand warmer along with an elastic draw cord at the hem ensures your comfort in any weather.

Liberate Your Style The new Liberty Long Sleeve Golf Shirt from Whiteridge Inc. is a fresh take on the classic polo. The 100% Topcool Polyester construction delivers superior breathability throughout with underarm ventilation panels and moisture wicking properties. Available in Black and Navy in S-4XL (Men) and S-2XL (Ladies). For more information, please contact Whiteridge Inc., Tel: 866-463-4441 or visit www.whiteridgeinc.com.

For more information, please contact Trimark Sportswear, Tel: (800) 723-8383 or visit www.trimarksportswear.com

Jersey Mesh Headwear AJM’s is proud to add jersey mesh fabric to its extensive list of headwear fabrics with styles 5B630M, 5B632M & 5B638M. Lightweight & breathable, jersey mesh fabric is the latest sports trend in headwear apparel. Made in a 6 panel “Constructed Full-Fit” shape, it comes equipped with a grey cotton underpeak and AJM’s popular elastic tuck-in end closure (S28). With 10 different colours to choose from, it is the ideal cap to highlight any sports program such as baseball, basketball, football, hockey & soccer. For more information please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com

Safety First! Sumaggo introduces the Hi Vis Reversible Safety Winter Jacket. Style 5912 is a durable and lightweight jacket made from 100% premium heavy nylon breathable fabric and thermal lining. Features include embroidery zippers, a full size hood and side entry slits with zipper closure for easy access. The outer jacket is Black and the reversible side is Lime/Black with 2” 3M Scotchlite Reﬂective tape. Available in sizes: S – 4 XL. For more information, please contact Sumaggo, (866) 793 7478 or visit www.sumaggo.com.

Print n’ Cut Film

FILM for Nylons, Lycra, Polyesters, * ONE Cottons, Leather, and Blended Fabrics. Soft Hand/Feel with 100% Opacity. * Ultra Stretch and Rebound. * 4NoWay Cracking or Puffing. * Printable with Photo-Finish Quality. * Instant InkFilms Dry after Printing. * Superior Adhesive for Fabric Conformity. * Sew-able without Needle * Safe and RSL Compliant. Gumming. * Low Cost with a High End Value. *

Call for FREE Sample 1-800-260-2704

Imprint Canada | January/February 2012

www.imagecreations.ca

Comfy Leggings are a Must Have

NEW for 2012, Fruit of the Loom® introduces the Heavy Cotton HD™ Ladies’ T-Shirt, style L3930R, made of 170 g 100% Cotton Pre-Shrunk Jersey. This new T-shirt has 50% denser fabric for more life-like prints; 30% tighter stitch density for less shrinkage and more comfort; contoured, side-seamed for a feminine ﬁt; seamed 1 x 1 rib collar with double-needle coverstitching on front neck; shoulder-to-shoulder taping and double-needle bottom hem. Available in Ladies’ sizes S-3XL in 20 colours.

American Apparel is proud to introduce its NEW classic legging in their warm and cozy Stretch Terry fabric. Style #RSATT328 is a winter must have which is perfect for all types of embellishment. Made from Cotton/Spandex Stretch Terry (95% Cotton / 5% Spandex), these leggings have an approximately 28" inseam (71.1cm) and feature an elastic waistband. Available in XS-XL in Black and Charcoal.

For more information, please contact Fruit of the Loom, Tel: 888-378-4829, or visit FruitActivewear.com.

Made In Canada Custom Winter Accessories Think it’s too late for custom winter accessories for this season? Pedigree says think again! 100% Made in Canada Custom Knits, toques, helmets, gloves, scarves and much, much more. Superior quality, quick turn around and low minimums. Contact Pedigree at 1-800-205-0205 or email info@pedigree.ca for more details.

WEARABLES

New Ladies' T has Denser Fabric for More Life-Like Prints

For more information visit: www.americanapparel.net/ wholesaleresources/

Gear Up Your Teams with the New Casner Jacket Trimark Sportswear is introducing the new Casner Jacket, a 100% polyester full dull woven jacket with waterproof membrane and water repellent ﬁnish. Style 12980/92980 is a lightweight piece that is fully seam sealed and ideal for corporate wear, team wear, and recreational use. Team up with Trimark on this one. For more information, please contact Trimark Sportswear, Tel: (800) 723-8383 or visit www.trimarksportswear.com

Canada’s Best Choice

SUBLIMATION

Equipment & Supply Provider aprons, baby bibs, bag tags, baskets, beverage koozies, blanks, bookmarks, business card holders, calendars, banners, canisters, car flags, cd/dvd cases, chromaluxe, cigarette cases, clipboards, clocks, coasters, coat racks, compact mirrors, cutting boards, dash plates, divot tools, door hangers, door plates drinking glasses, ez signs, eye wear accessories, image bags, sublimation inks, sublimation printers, heat presses, jewelry, keepsake boxes, key chains, key hangers, laptop sleeves, license plates, light switch plates, magnets, message boards, mini basketball hoops, money banks, mouse pads, mugs, name badges, napkin holders, napkin rings, neck ties, ornaments, sublimation paper, paper weights, pencil caddies, pet bowls, pet tags, photo plates, picture frames, pillow covers, pitchers, plaques, poker chips, puzzles, scarves, serving trays, sheet stock, soap dispensers, starter kits, sticky note holders, sun screens, tea pots, thermoses, tiles, tote bags, toys, trailer hitch covers, trivets, trophey disks, vases, wall hangings, water bottles, and much, much more...

* Premium Quality * Competitive Prices * Exceptional Service.

www.imagecreations.ca January/February 2012 | Imprint Canada

hampion Print Studio isn’t your run-of-the-mill screen printer. Having come to fruition in 2004 via the punk rock music scene, the Oakville-based custom screen print and design studio rolls to the beat of its own drum through its dedication to the development of art-intensive custom clothing and specialty print techniques. During his years touring across Canada with his punk rock band, Adam Szeminski was the creative force behind all of his group’s merchandise. “I had a basic set-up and was printing our merchandise in my parent’s basement,” says the owner and founder of Champion Print Studio. “We always did well selling our merch at our shows and we’d meet a lot of bands while on tour so we would end up getting contracts to print their merchandise, and it just grew from there.”

Grow it certainly did...to the point where Champion Print Studio is firmly entrenched in the design and development of custom clothing and specialty printing for its diverse client base comprised of private label clothing lines, music artists, high schools, sports teams, and the odd promotional product distributor. Armed with a tight-knit and skilled team, Champion Print Studio differentiates itself through the quality and scope of its work. Having positioned itself as a specialty custom printer, the studio excels at areas of printing where its competitors often shy away. Whether it be water-based discharge, printing over-the-seams, foil stamping, or neon oversized printing, Champion Print Studio strives to push the envelope for every one of its clients. “For us, it’s not about printing logos as quickly as possible. We believe in

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Imprint Canada | January/February 2012

the art factor and we want to always keep it creative because that is where we started,” explains Szeminski. “We prefer to branch out from the generic plastisol printing in standard locations, and that really goes hand-in-hand with our clients based in music, fashion and the action sports markets.” Szeminski explains that on any given day, clients will come to him with unorthodox and innovative ideas that need to be fine-tuned in order for them to work as finished decorated garments. He attributes his team’s ability to think outside the box when developing print concepts as a defining characteristic of Champion’s success. To perfect every order, Szeminski and his team will admittedly stay until two or three in the morning making sure they get it right and out on time. Needless to say, Champion Print Studio’s art-driven approach, coupled with its ability to deliver quick turnarounds and top-notch customer service, has caused word to spread quickly through the local community and beyond. “Our customers often tell us that our customer service is great,” explains Szeminski. “We try to cultivate professional friendships with our clients and they seem to respond well to our processes.” “Responding well” may be an understatement; almost 75 per cent of its business come from personal referrals. Helping to further fuel this growth is the company’s new website which ties in seamlessly into Champion Print Studio’s strong social media presence. “We are constantly updating content and photos so people can have an inside look into our shop and see what we do behind the scenes,” explains Szeminski, who notes that his company’s online presence has had a tremendous impact on growth over the past two years. With the music and fashion communities being so heavily vested in social media, Champion Print Studio’s strategic online presence allows them to easily engage with a significant segment of their client base, while

From Top: Champion Print Studio’s Showroom & Design Space; Dave Costa Adam Szeminksi (with Mikee) and Kenzie Homulos; the T-shirt wall highlighting Champion’s specialty printing techniques; local band merchandise giving fans a virtual back stage pass into the studio’s production area. In 2011, Champion Print Studio had by far its best year on record, enjoying a 62 per cent jump in sales from the same time last year. While this exponential increase can be attributed to a number of factors – among them the company’s capital investments in equipment upgrades and new staff – the fact that Champion Print Studio has fostered organic growth by sticking to its roots is the real proof that this growth will only continue in years to come.

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AD SPecialty Zippered Padfolio is Designed to Hold an iPad Leed’s Canada is introducing the Elleven Jr. Zippered Padfolio. Item 0011-20 is designed to hold an iPad and features a zippered closure and Tech Trap elastic interior organizer. The Front cover pocket features business card holders and the interior organizational panel includes ﬁve business card holders and one USB port. Other features include a pen loop, a document folder, as well as a 5” x 8” writing pad. For more information, please visit www.leedsworld.ca

Contrast Tote Bags Good Lak Textiles is showcasing its collection of contrast tote bags. These Eco-Friendly Totes are made from 100 % Natural Cotton Canvas and feature contrasting colour base and long handles. Available in six colourful combinations, these totes are great eco-friendly promo option. For more information, contact Tel: (514) 384-1119 or visit www.goodlak.com, email: goodlack@bellnet.ca

New 100% Spill-Proof Desktop Mugs THAT’S MY BALL is showcasing a new line of Travel Mugs, Water Bottles and Desk Top Mugs from Contigo®.... coming in January 2012. They are brilliantly designed. They are cleverly sophisticated. You will never spill another drop as they are all 100% spill proof. Smartly designed to retain temperatures, stylishly designed to go anywhere. The double wall construction of all Contigo® insulated mugs not only retains temperature, but also prevents external condensation from forming so table tops are free from moisture. You will never buy another Travel Mug or Water Bottle after using a Contigo® product. For more information, please visit www.thatsmyball.com.

The Full Colour Digital Advantage Windmill Canada is giving you the full colour digital advantage with the Emmy Pen. Now you can design your own full custom pen. Upload your pictures for a personal touch and decide the layout and pick your own colours. For more information, please visit www.windmillcanada.ca

Sublimatable iPhone Covers Joto Paper is introducing the NEW Black iPhone Cover with blank white aluminum insert. Designed for iPhone 4 and 4S, this cover is ideal for family photo’s, corporate logos, sports teams and more. The blank white aluminum insert can be decorated using either sublimation ink or Joto’s CL HardSurface I laser transfer paper. For more information, please visit www.jotopaper.ca

Imprint Canada | January/February 2012

Innovative Water Bottle Technology

Ad Specialty

Bamboo Tea Box

ESP introduces the Magical Roll-Up Bottle. Item # D007 is an 18 oz. innovation in water bottle technology. The Ultra lightweight, flexi-design folds and flattens for easy storage, and the performance sport spout with protective cap allows for easy fluid access, while the convenient carabiner hook lets you take this bottle anywhere. The bottle stands rigid when filled and personalization is available on both front and back.

This great eco-friendly item is a unique and versatile product for your clients. Ideal for holding tea bags, jewelry, candy, coins and more, this bamboo box features a magnetic closure and comes individually boxed. For information, please visit www.decbcosolutions.com.

For more information, please visit www.esppromo.com.

New Foldable Utility Box Be prepared to carry the load no matter where you go with Ecorite’s new foldable Utility Box. Item #4255 features an imprint area of 4” x 4” which is perfect to showcase your logo or company slogan. This versatile box folds up and is easily stowed away when not in use. For more information, please contact Ecorite, Tel: (800) 265-2740 or visit www.ecorite.com.

New Pens Made from Recycled Plastic Water Bottles Spector & Co. introduces the Aqua pushaction ballpoint pen with transparent or translucent barrel. Item EC112 is made with 80% recycled materials from plastic bottles and features the recycled symbol. One 1.5L plastic water bottle equals 5 Aqua pens. For more information, please contact Spector&Co., tel: (800) 385-7063 or visit www.spectorandco.com.

Get Your Java Fix Starline is introducing the New Coffee Bag for Two. This great promo item is made of 600D Polyester and 210D polyester and the set includes everything you need for a Java ﬁx on the go. The set features a 500ml Stainless Steel Vacuum bottle, 2 Stainless Steel cups with plastic handles, 2 cotton napkins, 2 spoons, sugar container, milk container all in a streamlined backpack. Other details include a front zippered pocket for additional storage and adjustable padded shoulder straps. All utensils are made out of FDA compliant material. For more information, please visit www.starline.com

Durable and Roomy Duffle Bag Leed’s Canada is showcasing the Boomerang 18” Dufﬂe bag, now available in new colours. This durable dufﬂe features a main zippered compartment, a front main pocket and pen loop, a side mesh water bottle pocket, and a permanent, adjustable shoulder strap. Available in Black, Lime, Orange, Red and Royal Blue. For more information, please visit www.leedsworld.ca

YOUR SOURCE FOR ISO 9001: 2008

THREADS

BOBBINS, BACKINGS, SPRAYS, NEEDLES,SCISSORS and Sew Much More! MONTREAL Tel: 514-382-2801 Fax:514-385-5530

TORONTO Tel: 416-782-1122 Fax:416-782-8358

www.cansew.ca

WINNIPEG Tel: 204-942-4264 Fax:204-947-9280

info@cansew.ca

CALGARY Tel: 403-291-4494 Fax:403-291-5139

VANCOUVER Tel: 604-682-4341 Fax:604-682-4196

www.cansewspecialops.com January/February 2012 | Imprint Canada

& Embroidery Adhesives & Lubricants Trust in Cansew for all your adhesive & lubricant spray requirements. In stock and ready for immediate delivery are the following items: LB5 Controlled Oil Spray – a cost effective controlled oil spray, ideal for the lubrication of your embroidery machines. Also available is the Tempo Adhesive Spray – a non-staining, temporary adhesive, for fabrics where you do not want to leave hoop marks. Cansew carries a wide range of supplies for the embroidery industry. All your embroidery requirements are just a phone call away. For more information, contact Cansew at 1-800-361-7722

Print in New Way! CMB Services is proud to introduce The DTG M-Series range of Direct to Garment Inkjet printers, engineered specifically for textile applications. Greater resolutions and ink drop technologies are delivered through an entirely new firmware – print a completely new range of products with scalable platens from 2-8 shirts, print all over jeans, hoodies or clothing panels from one printer! It’s entirely flexible, engineered for production, and will grow with you. The M-Series outputs more without lowering resolutions or print quality – screenprinters, embroiderers, internet shops, photographers, print shops, designers and retailers finally have a solution that’s industrial and flexible For more information contact CMB Services at 1-866329-1835 or visit www.cmbservices.ca

QR Code UltraPrint™ Emblems Emblemtek Solutions Group Inc. is introducing its revolutionary UltraPrint™ emblems. These emblems offer exceptional speed, depth of colour (thousands of colours), small design details, clarity, sharpness and durability. UltraPrint™ emblem images will not crack or peel, can be ﬁnished with or without merrowed borders and can be heat sealed or sewn on. By bringing the QR Code Marketing Concept to UltraPrint™ Emblems, customers now have the ability to market their brand on garments. For more information, please contact Emblemtek Solutions Group Inc., Tel: (800) 267- 9385 or visit www.emblemtek.com.

Affix Designs Permanently! Cut it out, iron it on – that’s all there is to it. Thermofix is the easy and fast way to affix embroidery designs permanently! It’s the perfect solution for small, tricky areas where fixation by machine is simply impossible. Also great for fusing edges and for seaming! Works best with parchment or silicone paper (which Gunold also provides) used to prevent sticking to heat presses and irons. Speeds up appliqué work significantly. A more economical choice than traditional BsN Heat and Seal. For more information, please contact Gunold Canada Inc., Tel: (800)663-6359 or visit www.gunold.ca.

Ideal For Delicate Embroidery AMANN-HFK is offering Isaﬁl 40 Rayon/Viscose embroidery threads. Especially suited for high quality fashionable and elegant embroidery in both ladies’ and men’s wear. Available in 110 Fashion Colours. For more information and shade card(s), call AMANN-HFK at 800-667-4314 or email: credit@hfkagency.com

Imprint Canada | January/February 2012

COME SEE US AT THE TORONTO IMPRINT SHOW, BOOTHS 319/321

Great Entry-Level Embroidery Machine

New Super Seca Flash Cure Unit

If you’re starting a home-based embroidery business, or adding embroidery to an existing business, the Amaya Bravo is an excellent way to start. This 16-needle professional embroidery machine has many of the same features of the Melco AMAYA XTS, but at a more affordable price. The Bravo is capable of sewing on a wide variety of materials, including hats.

The new Super Seca line of ﬂash cure units by Workhorse Products can be upgraded with options to suit all your shop’s needs. This 18” x 18” model has a ceramic infrared heating panel with three heat reﬂectors that trap heat and provide enhanced edge curing. The head can be rotated 360 degrees, and the angle of the panel can be adjusted by a convenient knob which allows the printer to compensate for garments of varying thicknesses. It’s portable, making it an ideal choice for on-site printing at events such as fairs, races, and tournaments.

Visit www.embroiderysystemscanada.com or call 1-888-805-8631 for more information.

New Halftone Converter for Photoshop This nifty plug-in is one that you will love. For some reason Adobe removed the “Screen” button in CS5, which means if you are printing films with halftones to a RIP, you have to go to the RIP and change it every time you print out films. AND, if you don’t have a software RIP for halftones, you have to convert your separations the old fashioned way in Photoshop which is time-consuming. The new T-Seps Hafltone Converter takes any channel separation in Photoshop or any grayscale image and converts the file to high-resolution halftones and keeps the key channel header information as part of the file name. It is slick, easy, fast, and replaces the missing Screen button and let’s you print halftones to ANY inkjet or laser printer - with or without a RIP.

For more information on Workhorse’s complete line of products, please visit www.workhorseproducts.com

27 New Poly60 Colours Available January 2012

CMB Services now offers premier European heat transfer paper products from Forever Digital Transfer Applications Technology. Forever heat transfer paper is available for use with most inkjet, laser, solvent and sublimation printers. It provides a low investment alternative for anyone looking to add another service to their apparel decorating or graphics business. To apply the transfers CMB is recommending their new MaxArmour Multifunctional Heat Press for T-Shirts, Plates , Mugs and Caps.

Gunold is offering its Poly 60, a thin 100% polyester embroidery thread which will now have 54 colours matched to Gunold’s Poly 40 colour card. Poly 60 is the proven solution to embroider small letters and tiny designs with needle sharp results. Letters and designs will have a neater, more readable, and quieter type face. You can use fonts down to 4mm letters without changing a design digitized for the normal Poly 40 e m br oid e r y thread. TIP: Try this for your Puffy Foam™ projects along with a size 90 needle.

For more information please call 11-866-329-1835 or visit www.cmbservices.ca

For more information, please contact Gunold Canada Inc., Tel: (800)663-6359 or visit www.gunold.ca.

For more information, please visit www.t-biznetwork.com

Forever Transfers and MaxArmour Heat Presses

SUPER BRITE® POLYESTER

SUPER STRENGTH® RAYON SuperSafe™ Nomex®

At A&E® we offer a comprehensive line of quality embroidery thread through our Robison-Anton Division. Our embroidery thread offers superior stitch appearance, fewer stitch interruptions and excellent color fastness, consistent qualities that result in superior ﬁnished products for our embroidery clients. Montreal, QC

Toronto, Ontario

Western Ontario

American & Efird Canada Inc. American & Efird Canada Inc. Walter H. Molloy Agencies Inc. Tel: (514) 352-4800 Tel: (416) 781-5002 Tel: (519) 684-7798 1-800-361-0787 Fax: (416) 781-0175 Fax: (514) 352-5075 1-800-262-9166

www.ameﬁrd.ca 40

www.ameﬁrd.com

Imprint Canada | January/February 2012

Edmonton, Alberta

R.B. MacDonald Sales Inc. Tel: (780) 465-9174

Atlantic Canada

Sheppard Sales Agency Tel: (902) 443-8047

www.robison-anton.com

Quebec, Quebec

Chabot & Graham Inc. Tel: (418) 681-6147 Toll-Free: 1-800-463-4798

Winnipeg, Manitoba Glesby Agencies Inc. Tel: (204) 697-2888

Vancouver, BC

R.B. MacDonald Sales Inc. Tel: (604) 689-8343

email:canada.client@ameﬁrd.com

Canadian Apparel Insights Apparel Imports

Canadian apparel imports increased by 12.3 per cent during the first nine months of 2011. Total % Change in Dollar Imports, By Country January-September 2011 Source: Trendex North America

51.0%

50 41.3%

29.2%

21.1%

20 13.2%

10 0

7.1%

China

Bangladesh

India

Cambodia

Indonesia

Vietnam

20 17.6% Total % Change in Dollar Imports, By Category January-September 2011 Source: Trendex North America

11.5% 9.5%

10.1%

fresh QUALITY IN A FEMININE FIT

Men’s/Boy’s Women’s/Girls’ Clothing Clothing

Infant Clothing

Other Clothing & Accessories

Apparel Exports

11.2%

Total % Change in Dollar Exports, By Category January-September 2011 Source: Trendex North America

Ladies’ T-Shirt features a feminine neckline and

Canadian apparel exports increased by 3.7% in the first nine months of 2011.

Our new Heavy Cotton HD™

contoured side-seams for better fit and drape, to deliver ultimate comfort and style on one of our densest fabrics yet.

7.4%

%6 4

4.0%

2 -0.4%

0 -2

Men’s/Boy’s Women’s/Girls’ Clothing Clothing

Infant Clothing

Other Clothing & Accessories

FruitActivewear.com 888.378.4829

Imprint Canada | January/February 2012

fresh

QUALITY

Quality is fresher than ever with our new Heavy Cotton HD™ fabric. Featuring an unprecedented stitch density for stunningly vibrant printing, it delivers consistent results and a superior printing surface to take your creativity to new levels. And now we’ve added even more styles, sizes and colors to meet your decorating needs. When it comes to affordable quality, nothing is as fresh as Fruit of the Loom® Activewear. FruitActivewear.com | 888.378.4829