Imprint Canada March/April 2017

IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS E9J;@'9HJAD *()/

A Tristan Communications Ltd. Publication

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AF<MKLJQ F=OK Get caught up on the latest industry news.

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KLJ=KKD=KK <AKLJ=KK=< Print consultant Marshall Atkinson explains how you can create your own eye-catching distressed graphics in several easy-to-follow steps 6

?DG:9D J=L9AD F=OK Apparel headlines from global retail markets.

Volume 24, Issue 2

17

@GO LG 9LLJ9;L LGH%FGL;@ L9D=FL LG QGMJ :MKAF=KK We highlight six key steps that small businesses should be implementing in their quest to attract and retain topnotch talent to their team.

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F=O HJG<M;L KHGLDA?@LK See the latest wearable, advertising specialty, and decorating supplies & equipment offerings from industry suppliers. 22

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Why does a business lose customers? While this seems like a simple enough question, there is no one tell-all answer that applies to every businessâ&#x20AC;&#x2122; situation or circumstances.

There can be a myriad of reasons why your customers decide to take their business elsewhere.

Itâ&#x20AC;&#x2122;s no secret that itâ&#x20AC;&#x2122;s far easi=PMZM IZM I V]UJMZ ZMI[WV[ _Pa aW] UIa JM

er to retain customers than it is TW[QVO K][\WUMZ[ 2\o[ KZQ\QKIT NWZ \PM N]\]ZM WN

to secure new ones. However, if aW]Z J][QVM[[ \W NQO]ZM W]\ M`IK\Ta _Pa youâ&#x20AC;&#x2122;ve noticed that your existing customer base is thinning out - or that your repeat orders are becoming more sparse - and youâ&#x20AC;&#x2122;re constantly needing to acquire new accounts to stay profitable, then your business may have a problem.

Here are some of the more common reasons why your business may be losing customers to the competition.

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#!". #*- /-#( -- - ) " )(( . /-.)' ,Why your companyâ&#x20AC;&#x2122;s online presence canâ&#x20AC;&#x2122;t be an afterthought 3 Ă ((# - #@ #) -

Are your clients connected? Do they rely on technology to help make buying decisions, to stay in touch with your company, or to share their experiences with others?

Many small business owners tend to make the erroneous assumption that technology users are comprised only of the younger generation and not their core client base. As a result, many of these same small businesses donâ&#x20AC;&#x2122;t prioritize maintaining a robust and timely online presence.

Needless to say, this afterthought approach is fatal to the long-term sustainability of any small business seeking to grow and prosper. ,WVVMK\ML ,WV[]UMZ[ KWV\QV]ML WV 9IOM !

:Q L@= FME:=JK Statistics Canadaâ&#x20AC;&#x2122;s most recent data on Canadian wholesale trade and manufacturing are examined.

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Ă QĂ 867= Because of these irritating approaches, I have personally begun to think twice as to whether I should bother at all anymore to source over-the-phone information/service.

Even the online customer service portals have incorporated the now standard - â&#x20AC;&#x153;just a few questions before we start...â&#x20AC;? prefix to any service conversations.

Whoever is making these decisions, they are not service people. Nor do they have an understanding of the obstacles these approaches present.

0 , !#(! /-.)' , ,0# â&#x20AC;&#x153;How can I help you?â&#x20AC;? These five words are the endgame of what a client wants to hear when calling in to get customer service.

Increasingly however, it seems that businesses are using phrases like: â&#x20AC;&#x153;have you heard of our new...â&#x20AC;? - or - â&#x20AC;&#x153;weâ&#x20AC;&#x2122;d â&#x20AC;&#x2122;like to take a moment of your time to ask you a few questions...â&#x20AC;? before actually getting around to providing the requested customer service you called about in the first place.

Far too many businesses nowadays are theorizing that they can seize the opportunity to flip a request for a service issue into a market research opportunity.

Both customer service and salespeople are fully aware of the fine line that exists between patience and results.

Customers want reassurance that they have given their business to the right suppliers of service/products they need. Leveraging information and demanding answers to queries to obtain relevant behaviour for market research purposes, when client contact is for service-related issues, is a very dangerous game.

All clients are hard to come by. Why do some businesses go out of their way to (un)knowingly irritate clients with tactics such as these?

Some companies inform their clients - prior to asking how they can help - that there is a brief, optional questionnaire at the end of the call. In these instances, the client is given the control to opt-in should he or she choose.

However, when you feel as though you are being held hostage to comply with question after question in order to address the issue you were contacting them about in the first place, SUBLIMATION frustration naturally will BLANKS begin to mount.

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Seasoned clients can detect honesty, sincerity and knowledge. These same clients require these characteristics in their dealings with their suppliers and distributors. When they have questions, or are in need of after-sale service, keeping it simple is paramount. Leaving the client with the perception that the CSR-department has over delivered is vital when referring to topnotch service.

Anything less than that especially feeling that you are being manipulated for information extraction will undoubtedly lead to a very unhappy customer that will have but only one response to your companyâ&#x20AC;&#x2122;s next sales call: â&#x20AC;&#x153;Not Interested,â&#x20AC;? CLICK!

IMPRINT CANADA March/April 2017 - Volume 24, Issue 2

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PUBLISHER

Tony Muccilli : tony@imprintcanada.com

PRODUCTION MANAGEMENT

Adriano Aldini : news@imprintcanada.com

CONTRIBUTORS

Anie Tsai, Adriano Aldini, Marshall Atkinson

MARKETING COORDINATOR

Steve Silva : feedback@imprintcanada.com

OFFICE ADMINISTRATOR

Maria Natale : shows@imprintcanada.com

GENERAL INQUIRIES

feedback@imprintcanada.com, (905)856-2600

ADVERTISING SALES

Tony Muccilli (Toronto) Tel: (905) 856-2600 Fax: (905) 856-2667

Imprint Canada is published six times per year by Tristan Communications Ltd. The contents of this publication may not be reproduced either in part or in whole without the consent of the copyright owner. The views expressed in this publication are not necessarily those of the publisher. Request for missing issues are not accepted after three months from the date of publication.

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Industry News

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#& ( Ă .#0 1 , /* . - *& (- ), Ă ' ,# ( Ă ** , & *),.- : E /&& 3 , , -/&.- Gildan Activewear Inc. (TSX:GIL)(NYSE:GIL) has updated its plans for the recently-acquired American Apparel brand and has begun shipping products through its U.S. printwear channels.

Prior to the acquisition, Gildan agreed to purchase as much inventory of American Apparelâ&#x20AC;&#x2122;s key styles as possible in an effort to get its pipeline in order to service orders in timely manner.

Gildan also announced that in order to retain the core DNA of this brand, it is opening an office in Los Angeles that will include some of American Apparelâ&#x20AC;&#x2122;s former marketing and merchandising staff. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;re excited about the brand,â&#x20AC;? said Garry Bell, Gildanâ&#x20AC;&#x2122;s Vice President of Corporate Marketing and Communication. â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;s a good, premium brand that has a distinct look and feel to it from a style and marketing point of view and we want to maintain that uniqueness.â&#x20AC;?

In order to ensure the continuity of American Apparelâ&#x20AC;&#x2122;s Made in the USA style, Gildan has engaged contractors in the western U.S. to make fabric and sew final garments. â&#x20AC;&#x153;There is a selection of key styles that represented a significant percentage of American Apparelâ&#x20AC;&#x2122;s sales that will continue to be offered in a Made in the USA version,â&#x20AC;? added Bell. At the same time, Gildan announced another collection will be produced through its existing manufacturing infrastructure, giving printwear customers the best of both worlds with access to a more price-centric American Apparel collection as well.

Bell noted that Gildanâ&#x20AC;&#x2122;s focus for the remainder of 2017 is to service printers and decorators in the North American marketplace as quickly and efficiently as possible.

Decorators both north and south of the border are once

IMPRINT CANADA _ 0DUFK $SULO

again able to purchase American Apparel products through the same network of wholesale distributors as before. At the time of printing, Gildan continues to evaluate various opportunities for go-forward plans to bring the brand to consumers.

Fourth Quarter and Full Year Fiscal Results Gildan recently announced sales for the full year ended January 1, 2017 were $2.59 billion (all figures U.S.).

Adjusted EPS of $0.32 in the fourth quarter was up 14 per cent on sales of $588 million, which is an eight per cent increase from the fourth calendar quarter of 2015. Printwear sales for the fourth quarter of 2016 grew strongly to $325.8 million, up 14.4 per cent from $284.9 million in the fourth calendar quarter of 2015. The increase was mainly due to the $30 million sales contribution from the Alstyle acquisition and organic unit sales volume growth driven by strong double digit volume growth in international printwear markets and higher sales of fashion basics. Net sales for the Branded Apparel segment in the quarter were $262.1 million, up 1.2 per cent from $258.9 million in the fourth quarter of 2015. The approximate $20 million impact from the Peds acquisition combined with positive point of sales growth helped fuel the increase.

Year-to-date consolidated sales and earnings Consolidated net sales of $2,585.1 million in 2016 were slightly up from $2,568.6 million in calendar 2015 due to a one per cent increase in Printwear segment sales, while Branded Apparel sales were flat compared to the prior year. Net earnings for 2016 were $346.6 million, or $1.47 per share on a diluted basis compared to $346.1 million or $1.42 per diluted share for the same period of the prior year.

/3 & (%- (()/( - ( 1 )1( ,-"#*@ 2* ( - #(.) , ( ( 1 #&#.3 Buy Blanks is proud to announce that it is under new ownership and has recently moved into a brand new, 30,000 square foot facility located in Mississauga, Ontario at 3800A Laird Road, Units 2&3.

As part of this new ownership, Buy Blanks has unveiled its newly redesigned website with enhanced online ordering capabilities and real-time inventory levels. â&#x20AC;&#x153;As one of the largest distributors of Fruit of the Loom brands in Canada, combined with our line of N3 SPORT technical polyester products, we offer a complete selection of basics for the imprintable apparel marketplace,â&#x20AC;? said Navin Murthy, President of Buy Blanks. â&#x20AC;&#x153;Our plans are to aggressively expand across Canada and we have substantially increased our inventory levels to provide an even greater selection of products and colours  -  and as the only distributor in the industry open on Saturdays - we are committed to providing customers with strong, personalized service to help grow their business,â&#x20AC;? added Murthy.

For further information, please contact Buy Blanks at (905) 829-2023 or 1-855-529-2023.

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This article is all about creating easy-to-use distressed pattern files to add some pizzazz to your graphics. Nothing fancy, just solid technique. If you have ever bought a distressed pattern, you are going to wonder why you wasted your money after you read this. Creating your own gives you the control, but also puts your creative spin on the design aesthetic.

Iâ&#x20AC;&#x2122;ve been creating distressed patterns for years, and have found some great ways to build new and interesting distressed graphics just from my surroundings.

What makes it even easier is that you can get started with just your camera phone.

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take a picture, think about how you might use the image or how it might form the foundation for something else.

In about five minutes of walking around outside, I found a few textures that I think might make some good candidates. For the sake of simplicity for this article, Iâ&#x20AC;&#x2122;m going to apply the same technique in Photoshop to each of these so you can see how the patterns might differ.

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Grab your camera phone. If you are one of the six people on the planet that doesnâ&#x20AC;&#x2122;t have one, just use a digital camera. The benefit of using digital photography is the immediacy of the image. You can tell right away if the shot you took is what you wanted. Donâ&#x20AC;&#x2122;t like /QO]ZM # ,IZXM\ /QO]ZM # ,WVKZM\M *OOZMOI\M it? Take another. Or twenty. Get what you can use.

For our purposes, we are looking for interesting patterns, textures and contrasting elements that can be the basis for creating Photoshop textures that we can apply to graphics. The best are those that have strong light and dark juxtapositions, interesting posi/QO]ZM # 0ZI[[ /QO]ZM # <PZ]J <PILW_[ tive and negative shapes, forms, and even some direction in their patterns. You want to look for something â&#x20AC;&#x153;different.â&#x20AC;? If you are trying to choose the right thing to The six photos chosen will be Asphalt, Bush, Carpet, Concrete Aggregate, Grass and Shrub Shadows (see Figures 1â&#x20AC;&#x201C;6). These are all taken with my camera phone, and not altered in any way. After I opened each in Photoshop, I 8U h^dzeT TeTa Q^dVWc P SXbcaTbbTS resaved them at 300 dpi, at 8-inch x 4.5-inch file size. _PccTa] h^d PaT V^X]V c^ f^]STa As you can see, nothing special. You can take these. In fact, you probably can take better shots of more interfWh h^d fPbcTS h^da \^]Th esting patterns â&#x20AC;&#x201D; but I went with the first things I saw.

PUcTa h^d aTPS cWXb In Photoshop, you can spend a lot of time messing around with each of these to get the perfect balance of

IMPRINT CANADA _ 0DUFK $SULO

dark versus light, edge definition and all sorts of image improvements. Iâ&#x20AC;&#x2122;m not going to do any of that. What we want here is quick and dirty, and ultimately, some unique patterns.

For each of these photos, I converted them from RGB mode to Grayscale.

While these patterns are already somewhat interesting, they are going to take on an entirely different feel because we want the randomness of nature and found objects to influence our look. The Grayscale mode is important as weâ&#x20AC;&#x2122;ll ultimately be converting each file to a high-contrast file we can use. It will simply be black and white. If you arenâ&#x20AC;&#x2122;t happy with the tones in your Grayscale file, hereâ&#x20AC;&#x2122;s your opportunity to change them by applying a quick Curve to them and get it the way you want it. For me, I didnâ&#x20AC;&#x2122;t change anything for these shots.

"#, . * Hereâ&#x20AC;&#x2122;s where the fun begins. Another mode change â&#x20AC;&#x201D; go from Grayscale to Bitmap. This is going to completely remove all grey tones in your file and make everything either black or white.

The trick here is to use the â&#x20AC;&#x153;Methodâ&#x20AC;? pulldown in the Bitmap mode command, and each of the selections produces a different type of look for your file.

I would suggest trying them all out. For our purposes, though, we only chose two.

50-Per cent Threshold: This removes all of the grey and midtones completely and leaves a black-and-white pattern.

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More and more consumers in general nowadays â&#x20AC;&#x201C; other by supporting the same goal or goals (i.e., regardless of age - are online and actively navigating generating traction around a new service your busivirtual marketplaces as well as social spaces. ness is offering by securing 150 appointments in a In my book - The Small Business Online Marketing two-month period).

Handbook: Converting Online Conversations to Offline Synchronizing your efforts will ensure that your Sales â&#x20AC;&#x201C; I stress that for small business owners the message has the maximum exposure to consumers; takeaway should be this: no matter who your custom- this will also save you time and money (two of your ers are, theyâ&#x20AC;&#x2122;re plugged most valuable resourinto the online world ces) because you wonâ&#x20AC;&#x2122;t and ignoring this fact have to do the same will hurt your business. work twice on different According to Nielsenâ&#x20AC;&#x2122;s occasions. Youâ&#x20AC;&#x2122;ll also 2016 social media report: be able to constantly test how effective each â&#x20AC;˘ Among adults 18+, channel is with your an average of 79 per specific customer base. cent of social media For instance, you might users have made purfi nd that social channels chases online in the are extremely effective for past 12 months, and 46 acquiring new customers per cent of non-social through existing customer media users have made <aVKPZWVQbQVO aW]Z MNNWZ\[ _QTT PMTX aW]Z WVTQVM UM[[IOM XZWL]KM referrals. purchases online over \PM UI`QU]U QUXIK\ WV aW]Z \IZOM\ UIZSM\ the same period.

2. Strive for consistency: Imagine walking into a â&#x20AC;˘ In terms of social platforms on a second screen, local home decor store for the first time where the 57 per cent of people who used their tablet while well-organized space is decorated in subtle earthy watching television said they visited Facebook while neutrals, complemented by an elegant black-anddoing so, compared with 24 per cent who said they white company logo. But when you visit the companyâ&#x20AC;&#x2122;s visited Twitter. On smartphones, those numbers website, you see dated block type thatâ&#x20AC;&#x2122;s difficult to were 58 per cent and 20 per cent, respectively. read against a bright blue background. Is this the same â&#x20AC;˘ An average 37 per cent of all social media users company whose store I visited? you wonder, before utilize social networks to find out about products closing your browser window. and services; 26 per cent of all social media users Admittedly, this example is a tad extreme, but Iâ&#x20AC;&#x2122;m show support for their favorite brands or companies sure you see the point: you need to offer consumers on these networks, and 23.6 per cent of these same consistency online and offline. users rate or review a product or service online.

Too often, small businesses hastily throw together Whatâ&#x20AC;&#x2122;s happening online should be an accurate an online presence merely for the sake of having one. reflection of whatâ&#x20AC;&#x2122;s happening offline, but for many This does more harm than good, because it can be small business owners, thatâ&#x20AC;&#x2122;s simply not the case. a big turn-off to curious and connected consumers.

In addition to making mistakes that are born out In order to effectively represent your brand online, of ignorance, businesses tend to manage their online you should invest time and resources in creating a and offline presences separately, or consider their well-designed website, carefully curated social media online efforts to be an afterthought, which creates presences, and thoughtful emails that mirror your a disconnect and keeps them painfully out of sync. offline branding.

In my book, I provide a comprehensive explana3. Ask the right questions about your website: tion for how small businesses can best connect with Pay attention to the look, feel, and wording - with consumers in order to help grow and prosper.

Below are eight specific tactics to help you connect the end goal of creating a website experience thatâ&#x20AC;&#x2122;s the equivalent of what youâ&#x20AC;&#x2122;re trying to deliver when your online presence with your offline business: 1. Synchronize your efforts: â&#x20AC;&#x153;Ready, fire, aimâ&#x20AC;? is a buyers walk through your doors.

Your website is your online homestead, the place strategy thatâ&#x20AC;&#x2122;s rarely effective in general, and almost to which email and social media will funnel consumnever when it comes to concurrent offline and online ers.

Here are some specific questions you should ask marketing efforts. yourself about your companyâ&#x20AC;&#x2122;s site: The last thing you want is to pique consumersâ&#x20AC;&#x2122; attenâ&#x20AC;˘ Does my websiteâ&#x20AC;&#x2122;s look and feel represent what tion with a clever advertisment, for example, only to I feel when I walk through my businessâ&#x20AC;&#x2122; front have them navigate to a dead-end at a website that doors? If not, whatâ&#x20AC;&#x2122;s missing? doesnâ&#x20AC;&#x2122;t provide any details about your promotion. â&#x20AC;˘ Does my website tell the story I want my cusFor that reason, you should pre-plan your promotomers to know about my business? Am I using tional efforts in all marketing channels, specifically: images that effectively help do that? website, social media, business directories, in-store, offline, and email. â&#x20AC;˘ Do I want to have more of a social voice on my All of these channels should complement each website that mirrors my businessâ&#x20AC;&#x2122;s Facebook page, or do I want to keep things more professional?

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IMPRINT CANADA _ 0DUFK $SULO

4. Donâ&#x20AC;&#x2122;t be too generous with online offers: As you start to incorporate online channels into your holistic marketing efforts, you might be tempted to stack the deck in your favor by running several simultaneous promotions and being extremely generous with discounts. After all, your goal is to draw in as many new customers as possible, right? Well, yesâ&#x20AC;Ś KWV\QV]ML WV XIOM

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but not at the expense of longer-term success.

Donâ&#x20AC;&#x2122;t go overboard with offering online discounts and deals. For one thing, you donâ&#x20AC;&#x2122;t want to condition new customers to constantly hold out for better deals. And beyond that, you donâ&#x20AC;&#x2122;t want to disillusion loyal customers by making them think that you offer incentives only to new buyers.

5. Prepare your team: Youâ&#x20AC;&#x2122;ve heard it many times before, because itâ&#x20AC;&#x2122;s the truth: happy customers start with happy employees. Happy employees are the ones who are prepared to do their jobs well and deliver the â&#x20AC;&#x153;experience expectationsâ&#x20AC;? youâ&#x20AC;&#x2122;ve set via your online and offline marketing efforts. Happy employees are also more likely to encourage add-on services, thereby increasing average revenue per customer for your business.

Itâ&#x20AC;&#x2122;s truly a shame when disengaged employees render well-crafted marketing efforts moot. To make sure that doesnâ&#x20AC;&#x2122;t happen in your business, give your team the best pos-

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sible chance at delivering the desired customer experience youâ&#x20AC;&#x2122;re aiming for. Specifically, build a set of standard operating procedures into your marketing plan - with specific guidelines on communication, positioning, experience delivery, and product or service upselling if relevant.

Create an overview information sheet for every promotion and discuss that document with your employees in a meeting scheduled a few weeks before the promotion is scheduled to â&#x20AC;&#x153;go live.â&#x20AC;?

6. Pick your teamâ&#x20AC;&#x2122;s brains: Two (or more) heads are better than one. Thatâ&#x20AC;&#x2122;s why I recommend bringing your employees into the fold of designing and executing great marketing plans for your business whenever possible.

If you donâ&#x20AC;&#x2122;t have to follow specific franchise marketing guidelines, you and your team can collectively decide on the most effective way to pitch the promotion through all channels.

Ask your team for ideas on what other products or services would be great to merchandise along with the promotional items to get their support in making the promotion successful.

The more you encourage your employees to share their ideas, the more involved theyâ&#x20AC;&#x2122;ll becomeâ&#x20AC;&#x201D;and the more successful your promotion will be. You might be surprised by how much your team will have to contribute and how much they appreciate being part of the creative process.

7. Define your social voice: Since different social media sites have different official and unofficial â&#x20AC;&#x153;rulesâ&#x20AC;? - while attracting different types of users - youâ&#x20AC;&#x2122;ll have to pay special attention to how youâ&#x20AC;&#x2122;ll market your promotions within each one. Overall, though, remember that your social style should reflect your offline experience, and vice versa.

Because itâ&#x20AC;&#x2122;s likely that social posting will be a shared responsibility at the business, carefully communicate the tone you want employees to use on Facebook, Twitter, Pinterest, and any other social profiles youâ&#x20AC;&#x2122;ve chosen to establish.

Setting expectations on tonality, frequency, and response time from the very start will help you create empowered employees who feel confident that they have the right tools to successfully execute on your vision and will give consumers a consistent experience.

8. Be ready and willing to evolve: When it comes to technology (and the relationship you and your consumers have with it), change is the only guaranteed constant.

The online landscape looks totally different today from the way it did just five years ago, and who can definitively say what weâ&#x20AC;&#x2122;ll encounter in the next five years? That being the case, keep in mind that itâ&#x20AC;&#x2122;s okay to change and evolve.

Even if your initial online strategies were spot-on, you may find over time that your customersâ&#x20AC;&#x2122; preferences have changed. If (and more likely, when) that happens, refine where you spend your energy and adapt your voice and tactics to be more in line with their expectations.

As long as you keep your listening skills sharp, you and your team will have no trouble reading your community and tweaking your approach to keep customers satisfied.

Maintaining consistency across all of your marketing channels is critical to delivering a winning customer experience.

So donâ&#x20AC;&#x2122;t wait! Get social and start winning offline and online fans.

*JW]\ \PM *]\PWZ#

About the Author: Annie Tsai is the CEO and co-founder of EdioLabs. The San Mateo, California-based company explores how software and hardware technology can enhance learning during the early years and how it can bring parents, teachers, and learners closer together. The companyâ&#x20AC;&#x2122;s mandate is to empower kids to learn in their own, uniquely special way, enable working parents to actively participate and feel engaged in their childrenâ&#x20AC;&#x2122;s learning plans, and give teachers a layer of contextual information they havenâ&#x20AC;&#x2122;t previously had access to in support of keeping kids on track.

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Tsai has prior experience designing global customer experience and retention management strategy and managing sales, sales engineering, and social and email marketing strategy design and implementation. Her popular blog, anniesaid.com, is about customer experience and life in the San Francisco Bay Area.

TH

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When rush orders are required, there is naturally a greater tendancy for errors to arise. On the other hand, business that try to cut costs to boost profitability, almost always see their quality dip.

What forms of control measures exist in your business to ensure that quality levels are consistently adhered to?

If there is one â&#x20AC;&#x153;secret sauceâ&#x20AC;? to retaining customers, it very well may be consistency.

The biggest companies in the world pride themselves on providing the same service and quality every single time their customers do business with them.

Customers cherish consistency; Canadians, for example, love their Tim Hortons, and a big reason 95 ., 3#(! ,)' " . )/ for that is because whether youâ&#x20AC;&#x2122;re in Toronto, Laval, Vancouver or Halifax, a double-double and chocolate / -- /& #( ." #,-. & Forgetting what keeps glazed donut will taste the lights on is one way to exactly the same. hemorrhage customers.

Many small busiEvery small business ness owners arenâ&#x20AC;&#x2122;t has core products and/ adept at creating conor services that form sistency because most the foundation of their have learned to grow company. These same while on the fly. businesses also have key Creating standard accounts that form part processes throughout of that same foundation. the various facets of Over time, core prodyour small business ucts, services and cus- such as administratomers can get taken for tion, sales, marketing, granted, while the focus production, quality 5W[QVO J][QVM[[ \W \PM KWUXM\Q\QWV Q[ XIZ\ WN \PM VI\]ZIT KaKTM WN

shifts to what the comcontrol, and delivery J][QVM[[ BW] VMML \W MV[]ZM \PI\ aW] IZM ZMXTIKQVO \PW[M TW[\

petition is doing or to - will help provide a K][\WUMZ[ QV WZLMZ \W I^WQL TWVO \MZU QZZMXIZIJTM LIUIOM newer â&#x20AC;&#x153;sexierâ&#x20AC;? initiatives framework where conthat target growth. sistency can flourish.

To avoid this, try making a list of the customers Without defined protocol, it can be very difficult to provide the same levels of service and quality to you canâ&#x20AC;&#x2122;t afford to lose. Then list what those customers buy. This list is the foundation of your business. every customer on every order.

Losing customers to the competition is part of the natA good example of consistency (or lack thereof) for many small businesses lies in their marketing efforts. ural cycle of business. The important thing to remember When business is slow, owners tend to ramp up mar- is that you donâ&#x20AC;&#x2122;t need to mimic your competitors; what keting efforts and then tailor off as orders pick up and works for them may not work for you and visa versa.

While itâ&#x20AC;&#x2122;s important to be aware of what your comtheyâ&#x20AC;&#x2122;re busy hitting deadlines, thus cutting off the pipeline that created the inflow of business in the first place. petition is doing, this doesnâ&#x20AC;&#x2122;t mean that just because This common tendency often sets the stage for another they offer a new service, you have to offer it as well.

Instead, focus on what your businesses does best. slow cycle.

To remedy this, business owners are advised to establish a plan with set marketing objectives and defined tasks :5 !(),#(! /-.)' , % Addressing customer feedback is the lifeblood for that are implemented on a consistent basis. retaining customers and growing repeat business.

85 / &#.3 )(.,)& The problem lies in that not all unhappy customers Quality control and consistency are two sides of will communicate their dissatisfaction to you. Rather, the same coin. If your quality control measures are theyâ&#x20AC;&#x2122;ll leave and tell associates, friends, family and strong, then business owners can feel secure that every social media followers. Unless those complaints are order that leaves their building has been produced at made in a public forum, you may never really know the reason that customers arenâ&#x20AC;&#x2122;t coming back. a consistent level.

That said, when your customers do communicate Customers expect a certain level of quality in exchange for their business and loyalty. If you disappoint them, their feedback, it is absolutely critical that you address their complaints and make your customers know then itâ&#x20AC;&#x2122;s a matter of time before they leave.

Quality can suffer for various reasons, but good theyâ&#x20AC;&#x2122;re being heard.

Cases where complaints are communicated but businesses establish a series of checks and balances to ensure high levels of quality are maintained. Mistakes never addressed by management - either because tend to happen when customers are in a rush for they werenâ&#x20AC;&#x2122;t passed up to you by front level staff or their orders (which is an every day occurrence in because these complaints were simply ignored - can drive your paying customers away for good. our industry).

Setting up a customer feedback system - in which you encourage your clients to share their thoughts on >]T bTRaTc c^ aTcPX]X]V Rdbc^\Tab their interaction with your company - is an effective \Ph eTah fT[[ QT R^]bXbcT]Rh CWT way to address complaints. The key here is to make the feedback process quick and easy; if the process QXVVTbc R^\_P]XTb X] cWT f^a[S is cumbersome, then customers wonâ&#x20AC;&#x2122;t take the time _aXST cWT\bT[eTb ^] _a^eXSX]V to give you their valuable feedback. cWT bP\T bTaeXRT P]S `dP[Xch A simple way to encourage feedback from your customers is to set up a short online survey that is TeTah cX\T cWTXa Rdbc^\Tab S^ sent to clients after an order is received to ensure their QdbX]Tbb fXcW cWT\ needs were met or what could have been done a little better on your part.

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;5 , %#(! ,)'#- A business wins long-term customers by delivering on its promises. If you promise three-day turnaround, then you better deliver on this, otherwise word will quickly spread that your promises mean nothing.

Pricing discounts are commonplace in our industry; if you advertise a big discount, but subsequently add surplus fees that negate savings, youâ&#x20AC;&#x2122;re essentially breaking a promise. When you promise a certain benefit, customers expect to reap said benefit. If you disappoint them, you can rest assured theyâ&#x20AC;&#x2122;ll leave and probably never return.

<5 /-.)' , ,0# This one is pretty straightforward, and yet it remains a mystery for some companies; placing an emphasis on customer service standards that your staff need to adhere to is critical.

Itâ&#x20AC;&#x2122;s important to establish protocols which give front line staff a framework that they can follow to effectively deal with the assortment of customer interactions they will face during their job.

If you have a â&#x20AC;&#x153;customer is always rightâ&#x20AC;? policy, but your staff â&#x20AC;&#x2122;s attitudes donâ&#x20AC;&#x2122;t reflect that, your customers will go where they feel more appreciated.

=5 Ă *.#(! #!" /,()0 , Turnover is a fact of life in many industries. In some

instances, employees leave because they have better opportunities elsewhere, but sometimes they leave when they arenâ&#x20AC;&#x2122;t being treated well (and the same goes for your clients).

Happy employees often mean happy customers; so be sure that your people are being treated well and are happy. That contentment will naturally flow to their interactions with your customers.

>5 #-*/. -)&/.#)( #- ,) & ' Resolving a customerâ&#x20AC;&#x2122;s problem or complaint can often forge an even stronger customer relationship if you take the effort to â&#x20AC;&#x153;make things rightâ&#x20AC;?.

Procedures are necessary for establishing standard employee compliance, however when your staff are trying to correct problems for a dissatisfied customer and your procedures create a barrier to doing so, then youâ&#x20AC;&#x2122;re going to have an even bigger problem.

Giving well-trained staff the freedom to make judgment calls on customer complaints will speed up the resolution process and reduce the time that your customer is dissatisfied. Keeping an unhappy customer upset for any time that is longer than absolutely necessary is asking for them to go elsewhere.

If your business is currently losing customers - and you canâ&#x20AC;&#x2122;t pinpoint why - hopefully heeding some of these tips will help you make changes to stem the loss of business.

Industry News

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#!#. &m- * )'#(! '#( , E * ( )/- . RB Digital has announced its seminar and open house dates, beginning in the spring. The upcoming events are: â&#x20AC;˘ Regina, April 6â&#x20AC;&#x201C; 7: Best Western Seven Oaks Inn, 777 Albert Street, Regina, SK, S4R 2P6.

â&#x20AC;˘ Winnipeg, May 11 â&#x20AC;&#x201C; 12 RB Digital Office, 15 Keith Road Winnipeg, MB, R3H 0H7 Participants will learn hands-on using the latest equipment and engaging in technology demos.

Seating is limited. To register, please email: krystal.cross@rbdigital.ca or call 866-890-9488.

"#. ,# ! ( 5 (()/( - #.#)( .) - & - ), Whiteridge Inc. is pleased to announce Ron Rankin of The Hub Marketing Group as the newest member of its sales force.

Ron will cover the Greater Toronto Area and can be reached at 416-602-8569 or by email at ron@thehubagency.ca.

Ă Ă Ă (()/( - 1 1( ,-"#* ATTRACTION has announced that ownership of the company has been passed on to Julia Gagnon - VP of operations and niece of the original founders, Jean-Marc and Simon Gagnon - and her spouse SĂŠbastien Jacques, VP & marketing. â&#x20AC;&#x153;Ensuring the sustainability of the company has

always been our goal,â&#x20AC;? said brothers Jean-Marc and Simon Gagnon in a statement, â&#x20AC;&#x153;but combined with the fact that it will continue to grow through a family succession achieves a dual objective.â&#x20AC;?

For more information, contact SĂŠbastien Jacques at sjacques@attraction.com.

. !#- **)#(.- ( 1 ,,#.),3 ( ! , ), / St Regis announced it has hired Marie-JosĂŠe Morneau as the companyâ&#x20AC;&#x2122;s new Quebec territory manager.

Morneau will be responsible for sales marketing efforts in Quebec for all of St Regisâ&#x20AC;&#x2122; supplier companies. â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;m very excited to have Marie-JosĂŠe as part of the team,â&#x20AC;? said CRO Ryan David in a statement. â&#x20AC;&#x153;She knows and is passionate about the industry and I believe that knowledge and passion will help drive the St Regis groupâ&#x20AC;&#x2122;s commitment to serving the Quebec market.â&#x20AC;?

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Prior to this position, Morneau represented ESP Promo. â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;m extremely thrilled to be given this great opportunity to join the St Regis Group,â&#x20AC;? said Morneau in a statement. â&#x20AC;&#x153;I look forward to representing their exceptional and diverse product range to the Quebec market.â&#x20AC;?

Morneau can be reached by email at: mj.morneau@stregiscrystal.com.

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There is no ambiguity here. This is the boldest selection, and if you have the right pattern, often the most starkly creative looking in the bunch.

Photoshop into two colours. One grey, one black. This gives you more control when â&#x20AC;˘ Carpet Halftone was created using this method. I needed to punch up the texture first so I ran an Unsharp Mask on the file printing, and you wonâ&#x20AC;&#x2122;t before converting to further delineate the shapes in the carpet be reinterpreting the (see Figure 7). halftones in the design. â&#x20AC;˘ Concrete Aggregate Halftone was created, but this time I like this control, but itâ&#x20AC;&#x2122;s two colours instead of one, I just went right from Grayscale to so your production costs will increase Bitmap, without any file adjustments going this route. It is a little more work (see Figure 8). to get this, but in the end, it will be a â&#x20AC;˘ Shrub Shadows Halftone was created the same way as the concrete texture better print as you have more control (see Figure 9). of the aesthetic as you can choose the colours you will be printing with in each Halftone Screen: This converts /QO]ZM # ,WVKZM\M 1ITN\WVM screen. By the way, these are exactly the your file to a halftone that you can same steps used when separating a file use. The cool trick here is that you for simulated process separations. Itâ&#x20AC;&#x2122;s can select different types of halftone ridiculously easy. shapes, angles and frequency (the amount of the halftone per inch).

Hereâ&#x20AC;&#x2122;s how to do this in 10 easy steps: /QO]ZM !# ,WVKZM\M *OOZMOI\M 1ITN\WVM For my selections I chose to show 1. First, merge the graphic and the texture layer so that it is just a single layer. some different patterns so you can 2. Then, while still in Channels, click up and see how they look. â&#x20AC;˘ Asphalt Halftone was created using the Bitmap Halftone at 30 lines/inch, 0 angle degrees and with the Line shape (see Figure 10). This produces a great effect that looks like old fashioned scratchboard, or maybe woodcut if the lines are thick enough. The 0 angle makes the lines go horizontal. â&#x20AC;˘ Bush Texture Halftone was created the same way, but the angle was set to 90 instead of 0 (see Figure 11). This makes the lines go vertical instead of horizontal. â&#x20AC;˘ Grass Halftone Texture was created by not using lines, but dots instead (see Figure 12). The number variables where the same. Thirty lines/inch, 0 angle, so the pattern is horizontal.

Each of these files took maybe 20 or 30 seconds to process â&#x20AC;&#x201D; compared with the original images.

These are huge time savers if you are looking to create something unique for a creative piece you are working on.

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3. In Colour Range, you can select as much or as little of the area you want to grab. This is controlled by the â&#x20AC;&#x153;Fuzzinessâ&#x20AC;? slider. For our purposes, we are going to use the eyedropper tool and select the grey area we want to make into a channel. Make sure you have â&#x20AC;&#x153;Invertâ&#x20AC;? checked so the background in this tool will be white.

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)/,." . * So you are asking yourself, â&#x20AC;&#x153;Thatâ&#x20AC;&#x2122;s great Marshall, but how do I use these?â&#x20AC;? For the purpose of demonstration, I created a â&#x20AC;&#x153;Property Of â&#x20AC;? graphic to test out each of these files and see how it can change the look of the type by clipping it into the file. At the end of the process you could separate this two ways.

My graphic is a simple file, nothing fancy. It looks okay already, but once we throw some of our new filters on this, itâ&#x20AC;&#x2122;s going to look even better.

For our demonstration Iâ&#x20AC;&#x2122;m just doing this in Photoshop.

Itâ&#x20AC;&#x2122;s easy. I just copy and paste each of the final textures, and select the dark areas of the graphic. Invert that selection and choose the texture layer. Then click delete.

The texture layer is applied to the graphic, and you can choose the opacity of the file until youâ&#x20AC;&#x2122;re happy with the resulting pattern overlay.

I liked the Grass effect the best for my file (see Figure 13). There are two ways to separate this file for usage.

The first is simply to just flatten the file and save it as a .tiff, and bring it into your vector program to print. This will make the Grayscale elements of the file print with the correct halftone dots and patterns you normally use.

This would print as a one colour â&#x20AC;&#x201D; all day long.

Another method would be to separate this in IMPRINT CANADA _ 0DUFK $SULO

select the RGB channels. You are selecting your art file on the Layers now. At the top menu selections, choose â&#x20AC;&#x153;Select,â&#x20AC;? and then pull down to grab â&#x20AC;&#x153;Colour Range.â&#x20AC;?

4. Select the grey area and pull the Fuzziness slider until you are happy with your selection.

This grabs everything you want for the channel. This will have the â&#x20AC;&#x153;Marching Antsâ&#x20AC;? show for your selection.

5. Click the create a new channel button at the bottom of the palette. A new channel will be created and it will be automatically named Alpha 1. It will be a solid black square, but the â&#x20AC;&#x153;Marching Antsâ&#x20AC;? will be visible. Just invert the art (â&#x20AC;&#x153;Command â&#x20AC;&#x153;Iâ&#x20AC;?), and deselect the â&#x20AC;&#x153;Marching Antsâ&#x20AC;? (â&#x20AC;&#x153;Command Dâ&#x20AC;?). This will now show the graphic selection you have chosen on a white background.

6. Double click the Alpha 1 channel. The Channel Options palette will open.

7. Check â&#x20AC;&#x153;Spot Colour.â&#x20AC;? Double click on the red square, and the Colour Picker palette will appear. Choose Colour Libraries, and pick the PMS colour you would like this spot colour to be. Back on the Channel Options palette, make the solidity 95 per cent.

8. Choose the RGB channels again to select your original art.

This will unselect the new spot colour channel for viewing automatically.

9. Repeat steps 2â&#x20AC;&#x201C;8, except this time you choose the Black areas of the design, not the Grey.

10. Review and make sure everything is ok with your files. Then to split the channels to get them into a format you can use, just delete the RGB files and leave the two new channels. Choose â&#x20AC;&#x153;Split Channelsâ&#x20AC;? in the channel command section and save each as a .tiff file. Make screens with each and print away!

If you want to play with these files and try them yourself, email me at marshall@atkinsontshirt.com.

*JW]\ \PM *]\PWZ#

Memphis, Tennessee-based Marshall Atkinson is the owner of Atkinson Consulting, LLC, a shop mentoring firm focused on the decorated apparel industry with process improvement, efficiency, sustainability, employee training, social media marketing, and long-term strategic planning. Atkinson is also an owner at WORK., a B2B online apparel and promotional marketing firm (www.workshirt.net). A frequent trade show and webinar speaker, he publishes his own blog weekly at https://atkinsontshirt.com

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Source: Fibre2Fashion.com; Reuters.com; FashionUnited.com; apparelnews.net

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The importance of having great people working for you cannot be underestimated. Finding the right people to drive your business is just as important as securing clients, generating sales and handling finances because - with a talented and motivated team - your company is more likely to be successful.

Recruiting and retaining top-notch employees is a common challenge for any business, big or small. The problems that face smaller companies however tend to differ from their bigger counterparts.

Bigger businesses can often attract candidates by offering things that smaller companies simply cannot; things like brand-name recognition, global growth opportunities, higher wages, defined management structure, opportunity for advancement, employee benefit packages, et cetera.

Smaller companies typically donâ&#x20AC;&#x2122;t have a human resource department to aid in locating qualified candidates, and as such smaller businesses are at a disadvantage as they often struggle in getting the exposure to the talent theyâ&#x20AC;&#x2122;re seeking to attract.

So how can smaller businesses secure top-notch talent?

For small business owners, itâ&#x20AC;&#x2122;s imperative to find avenues to locate and persuade candidates to come work for you.

A good place to start is by determining what aspects of your company you think will appeal to candidates.

While big businesses do cast a longer shadow, small businesses have their own set of unique advantages over their bigger counterparts that can be marketed to potential candidates.

For example, by their very nature small business are

less bureaucratic and many entrepreneurs treat their work force as an extension of their family. As such, there are closer relationships between leadership and staff.

Employees in smaller companies also generally have more flexibility and a wider range of responsibility than in big companies, where work is often more specialized.

These elements can be a draw for many candidates who are seeking alternatives to a structured and tiered work environment.

Remember that being a smaller business doesnâ&#x20AC;&#x2122;t mean you canâ&#x20AC;&#x2122;t recruit the best, it just means you must get creative in order to do so. The following list offers highlights to help you in your quest to recruit and retain top-notch talent.

75 (.# 3 3)/, )'* (3 /&./, E 0 &)* -., . !3 Before you try attracting new candidates, make sure youâ&#x20AC;&#x2122;re not losing them; when one company is able to recruit a candidate, another business is losing that employee. If your company is losing its best workers, then there is a bigger problem that you probably need to address before you can hope to attract new talent.

Your sincere answers to the following questions will give you a snapshot regarding your current employment environment: Are my staff genuinely happy? Have they been trained effectively? Do they have the right tools to succeed?

Are they being rewarded fairly and competitively? What is the company culture and how is that reinforced through the work environment?

Establishing your companyâ&#x20AC;&#x2122;s â&#x20AC;&#x153;brandâ&#x20AC;? through a

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strong culture you actively promote will help potential candidates decide whether he or she will be a good fit within your organization. Itâ&#x20AC;&#x2122;s important to remember that youâ&#x20AC;&#x2122;re not the only one looking for the right partnership; employees are increasingly discerning of potential employers when making their decisions.

Candidates want to feel like the work theyâ&#x20AC;&#x2122;ll be doing is meaningful and that they will be a good fit, so you need to communicate what that will look like at your company.

As you put together a recruiting strategy, talking about and illustrating your organizationâ&#x20AC;&#x2122;s culture is just as important as the job description.

If youâ&#x20AC;&#x2122;re looking to attract younger workers, millennials are especially vocal about looking for purpose in employment and they actively seek out opportunities in environments where they feel they can make a real difference. Essentially they want to know that they will be more than just another cog in the machine. ,WV\QV]ML WV VM`\ XIOM

News ^%XVLQHVV 'HYHORSPHQW` Think how you are going to address the things that millennials value the most in a work environment. Millennials want to know the following: â&#x20AC;˘ That theyâ&#x20AC;&#x2122;ll have career and learning opportunities to grow. â&#x20AC;˘ That theyâ&#x20AC;&#x2122;ll belong to a community with shared values.

They seek work surroundings that are supportive, engaging, flexible and fun. â&#x20AC;˘ Their prospective employer is inclusive and itâ&#x20AC;&#x2122;s safe to challenge the status quo, share ideas, and provide input. â&#x20AC;˘ That praise and promotion is merit-based.

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Social media profiles have become standard tools for researching and evaluating talent. Instead of looking only at candidatesâ&#x20AC;&#x2122; rĂŠsumĂŠs, thoroughly vet them by looking at their LinkedIn, Twitter and other social media profiles.

To reach the right people, youâ&#x20AC;&#x2122;ve got to find out where they are looking for opportunities. This means researching the websites and social networks they utilize and developing a presence that resonates with them within those communities.

As an employer in todayâ&#x20AC;&#x2122;s environment, it is critical to have active social presence if you want to attract topnotch talent. Beyond simply posting job openings and interacting with candidates, sharing snippets about the exciting happenings in your workplace and what makes you unique as an employer will go a long way in differentiating yourself from other organizations.

Your social media presence can also serve as a great place to showcase your corporate mission and culture which can help you connect with like-minded candidates.

Encourage current employees to participate by joining in on the conversation, shooting short workplace videos and generally spreading the word about the beneficial features of working at your company.

The key here is to be genuine; if the message you are trying to put out there feels forced then it probably wonâ&#x20AC;&#x2122;t go over well with your intended audience.

Another factor that canâ&#x20AC;&#x2122;t be overlooked is your website; aside from the obvious that your site must look professional and reflect your corporate culture, one of the best ways to draw candidates in is a mobile-friendly hiring process.

The key here is you need to make it easy for candidates to find and apply to your job openings. Think about whether your your site is optimized for mobile devices and if interested candidates can easily submit their CV or resume for consideration. If the process to apply for an opening is tedious, chances are you will be pushing away potential talent.

95 & ,&3 Ă&#x203A; ( ." ,)& ( ' ,% . #. .#0 &3 The first step here is to think carefully about your job description: be clear, accurate and laser-focused on what you are looking for and also on what you are going to offer.

When describing your company or writing job postings, try wherever possible to avoid generic language, such as â&#x20AC;&#x153;great place to work; exciting opportunitiesâ&#x20AC;?

Make sure to be specific in pointing out the opportunities for training and progression within your environment.

Remember that you need to â&#x20AC;&#x153;sellâ&#x20AC;? the job and the culture of your company.

The clichĂŠ in the advertising world is that â&#x20AC;&#x153;a bad brief leads to a bad jobâ&#x20AC;?, but the same often goes with recruitment. If your ad or job description lacks something, is inaccurate or just plain bad - then it simply wonâ&#x20AC;&#x2122;t attract high calibre candidates.

Applicants need to be able to picture themselves in their potential new workplace. Fit is key; employees who mesh with the culture of your business are more likely to stick around, and higher retention means a more experienced and productive workforce, less need to recruit and less downtime.

You wonâ&#x20AC;&#x2122;t convince top talent to work for you if you cannot do a good job of selling your company and the career opportunity youâ&#x20AC;&#x2122;re offering. You must put together a job description and subsequent ad that gets your message across. Like any good ad, it will include key information and entice a call to action.

Posting a job listing can be the first contact you have with the talent youâ&#x20AC;&#x2122;re aiming to recruit. When you write a description that captures your culture and clearly spells out what youâ&#x20AC;&#x2122;re looking for, youâ&#x20AC;&#x2122;re on your way to making a connection with great people who can become a part of your team.

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Here are a few tips for making your posting more effective: â&#x20AC;˘ Make it compelling; job postings canâ&#x20AC;&#x2122;t just be a list describing skill requirements, tasks and responsibilities.

Describe your company mission and the how the role of the position impacts that mission. â&#x20AC;˘ Keep the message simple and consistent: If you say â&#x20AC;&#x153;weâ&#x20AC;&#x2122;re a fun place to work,â&#x20AC;? then you should support that with a light-hearted message; standard Human Resource language will not work here. â&#x20AC;˘ Keep the title relevant; select job titles that align with other companies in your industry so your postings come up in candidateâ&#x20AC;&#x2122;s searches. Using terms that people are not looking for is a sure way to be overlooked. â&#x20AC;˘Include a summary. Giving candidates a summary of what the day-to-day life on the job will look like can be informative and help them determine if theyâ&#x20AC;&#x2122;re a good fit. â&#x20AC;˘ Clearly state the the preferred minimum criteria you are seeking. You can also include information on what skills, education and abilities your ideal candidate would have.

Including salary range and benefits is optional here; the schools of thought vary but you can save yourself and potential candidates a lot of time by including and weeding out any poor fits right out of the gate. â&#x20AC;˘ Include a call to action; if you want interested people to apply, you need to be clear (and make it easy for them) to get their information to you.

:5 , /(#+/ 0 &/ *,)*)-#.#)( Creating a unique value proposition to use as a selling point with candidates can be a good catalyst to attracting top-notch talent. This should describe what sets your organization apart and why people would want to work there.

A big challenge for many small businesses is putting together a compensation package. You canâ&#x20AC;&#x2122;t expect to compete for top talent if you arenâ&#x20AC;&#x2122;t offering compensation candidates will value. While larger companies may find it easier to offer more money to recruit talent, small businesses canâ&#x20AC;&#x2122;t always do that.

Competitive salaries vary by industry and territory, but itâ&#x20AC;&#x2122;s important to get a ballpark figure through a salary survey or website. But pay alone is not what will help you retain good workers and there will always be another company that can outspend you so you have to find what your unique advantage is and sell candidates on that.

If you can afford to offer a benefits and/or perks packages - vision, dental, life, et cetera - this could help narrow the salary gap between yourself and bigger employers. Putting together a voluntary benefits package that employees can opt to buy in to is a great way to create value without adding to your companyâ&#x20AC;&#x2122;s costs.

;5 . , .#0 Nowadays off-site employees have the same exact technological capabilities as workers in the office. With advancements in cloud-based computing and video-conferencing, the opportunities for securing staff members that are not in close geographic proximity to your office are at your disposal.

Technology allows for smooth collaboration and communication no matter where employees are located, so you donâ&#x20AC;&#x2122;t need to lose out on experts in your field because of where your company is based. Building a remote, or partially remote, team can help you appeal to top talent and allow you to find it anywhere.

When it comes to connecting with candidates online, above and beyond traditional job postings, you can also attract candidates by sharing articles, blog posts and social content. As aforementioned, for this to be effective you need to research and target the environments that your candidates utilize.

Also employing some nontraditional offline methods can help spread the word about your company. These â&#x20AC;&#x153;outside-the-boxâ&#x20AC;? methods could include sponsoring a local event and spreading the word to candidates throughout your community to give them an opportunity to meet and interact with potential coworkers in a casual environment.

<5 ., '&#( 3)/, #(. ,0# 1 ( "#,#(! *,) -Assuming youâ&#x20AC;&#x2122;ve done all of the above effectively and have collected a good cross-section of potential candidates, whatâ&#x20AC;&#x2122;s next? The interview. While the candidate may have been on dozens of job interviews, how many have you conducted?

Many companies spend time and effort to draw up candidates and then waste it all with badly prepared interviewers.

Good candidates are no dummies; they know when theyâ&#x20AC;&#x2122;re being given a bad or sloppy interview. Being busy is no excuse, and being badly prepared is even worse.

Put your best people in front of the candidates you want.

They are selling your company in everything they do and say, and by the way they act. Confident and ambitious candidates are going to have other opportunities on the table, so you need to woo them and you need to move quickly, because they are in high demand.

Try getting ahead of the curve by investigating ways to speed up your hiring process. Phone-screening interviews are a quick way of further vetting the potential pool of candidates youâ&#x20AC;&#x2122;ve amassed. By weeding out any non-fits as quickly as possible, you can be confident that of the candidates that remain, one will be the correct fit.

You can also speed up hiring by prioritizing hires for revenue-generating or key positions, and identifying other unnecessary delays that seem to be common in each vacancy-fulfillment effort.

Try implementing these tips in your quest for securing and retaining talent. Good luck!

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WINNER GARMENT

S A F E T Y T H AT F I T S . www.winnergarment.com Winner Garment is one of Canadaâ&#x20AC;&#x2122;s leading manufacturers of safety workwear. Open since 1975, we are 100% Canadian owned and operated with 51,000 square feet of state-of-the-art facilities in Edmonton, with in-house embroidery and silk screening available.

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Flame- and Arc-Resistant, and Hi-Visibility apparel is our specialty and we carry an extensive stock program p g for fast delivery.

Westex

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Nomex Fleece Nomex Jersey

:H PDQXIDFWXUH DQG VWRFN â&#x20AC;¢ Unlined Coveralls â&#x20AC;¢ Pants â&#x20AC;¢ Insulated Coveralls â&#x20AC;¢ Vests â&#x20AC;¢ Parkas â&#x20AC;¢ Nomex Golf Shirts â&#x20AC;¢ Insulated Bib Overalls â&#x20AC;¢ Nomex Fleece Hoodies, â&#x20AC;¢ Unlined Bib Overalls Full Zippers & Pullovers â&#x20AC;¢ Surveyorâ&#x20AC;&#x2122;s Vests â&#x20AC;¢ Smocks â&#x20AC;¢ Bomber Jackets â&#x20AC;¢ Flame Resistant Apparel â&#x20AC;¢ Flight Suits for Welders â&#x20AC;¢ Shirts â&#x20AC;¦and much more!

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Modacrylic/ Cotton 100% Polyester High Visibility 100% Cotton Canvas 100% Cotton

Polyester/Cotton

Nylon Fabrics

WINNER GARMENT INDUSTRIES LTD.

Toll Free Phone: 1-866-956-8989 â&#x20AC;¢ Toll Free Fax: 1-877-455-7788 Phone: 780-453-8989 â&#x20AC;¢ Fax: 780-455-7799 12003 Kingsway Ave. Edmonton, Alberta, Canada T5G 0X8 E-mail: info@ winnergarment.com

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Monthly Survey of Manufacturing January 2017

Source: Statistics Canada

Manufacturing sales rise for third consecutive quarter; Ontario leading the way Manufacturing sales rose for the third consecutive month, up 0.6 per cent to $53.8 billion in January (Figure 1). The gain stemmed from a 2.3 per cent increase in non-durable goods sales, led by the petroleum and coal, and chemical industries.

Sales were up in 14 of 21 industries, representing 75.4 per cent of the total Canadian manufacturing sector.

In constant dollars, sales increased 0.7 per cent, indicating that higher volumes of manufactured goods were sold in January.

Sales rose in seven provinces in January, led by Ontario Figure 1

Figure 2

Ontario manufacturing sales increased 1.0 per cent to $25.9 billion, the third consecutive monthly advance. Higher sales in the petroleum and coal industry (+10.4 per cent) were responsible for half of the provincial increase.

Sales were also up in the food (+2.0 per cent), chemical (+2.2 per cent) and fabricated metal industries (+2.6 per cent). A 4.5 per cent gain in the motor vehicle industry failed to offset the 0.5 per cent decline in the transportation equipment industry.

In Alberta, sales rose 2.7 per cent to $5.7 billion, the third consecutive monthly increase.

Gains were recorded in 14 of 21 industries, largely driven by an 8.6 per cent increase in the petroleum and coal products industry and, to lesser extent, from gains in machinery and the chemical industries.

Sales in Quebec fell 1.5 per cent to $12.6 billion, following two consecutive monthly gains.

The decline was mostly attributable to lower production in the aerospace product and parts industry. These decreases were partly offset by higher sales in the petroleum and coal, fabricated metal and chemical industries.

In constant dollars, sales in the chemical industry were up 2.0 per cent, indicating higher volumes of chemical products were sold.

Sales in current dollars also increased in the fabricated metal product (+2.4 per cent) and the food (+0.7 per cent) industries. These gains were widespread and reflected higher volumes in both industries.

Overall sales in the transportation equipment industry declined 2.9 per cent to $10.9 billion, although sales in the motor vehicle industry increased 3.9 per cent to $6.0 billion in January. This gain was not sufficient to offset decreases in the other transportation equipment (-44.7 per cent) and aerospace product and parts (-11.8 per cent) industries.

After removing price effects, volumes sold declined by 43.9 per cent and 8.5 per cent respectively in both industries, following strong volumes in December.

Inventory levels increased Inventory levels rose 1.1 per cent to $70.5 billion in January (Figure 2). Inventories were up in 17 of 21 industries, led by the petroleum and coal product (+5.2 per cent), machinery (+2.5 per cent), primary metal (+1.9 per cent) and food (+1.6 per cent) industries.

The inventory-to-sales ratio increased from 1.30 in December to 1.31 in January, (Figure 3). The inventory-to-sales ratio measures the time, in months, that would be required to exhaust inventories if sales were to remain at their current level.

Unfilled orders rise Unfilled orders increased 0.3 per cent to $87.7 billion in January, following two months of declines (Figure 4).

Most of the gain came from a 5.1 per cent increase in the machinery industry. Unfilled orders in the machinery industry reached $7.3 billion in January, their highest level since March 2015. Unfilled orders also rose in the electrical equipment, appliance and component and fabricated metal industries.

New orders rose 4.6 per cent to $54.1 billion in January, following two consecuManufacturing Sales Figure 5 tive monthly declines. The gain mostly Clothing, Textile & Textile Products reflected an increase in new orders in the 200 aerospace products and parts and motor January 2016 $194 vehicle industries.

Million December 2016

Figure 3

Figure 4

IMPRINT CANADA

Petroleum and coal product sales Manufacturing sales down in lead the gains the Clothing & Textile Products Sales in the petroleum and coal products industry grew 7.0 per cent to $5.5 billion in industries January, the fourth consecutive monthly gain.

The increase reflected higher prices and volumes for petroleum and coal products. After removing the effect of price changes, sales in volume terms increased 2.1 per cent in January.

Sales in the chemical manufacturing industry rose 2.5 per cent to $4.5 billion, the third increase in four months. A large part of the gain was the result of higher demand by farmers for pesticides and other agricultural chemicals products, which usually occurs before the start of the season. _ 0DUFK $SULO

Clothing manufacturing sales for January 2017 dropped to $170 million, a decrease of more than 12 per cent from the same month last year, and 6.5 per cent from December 2016 (see Figure 5).

Aggregate sales from textile product mills were down approximately 10 per cent from January 2016 to $130 million in January 2017. Sales from textile mills were up more to $137 million in January of this year, representing an increase of 2.1 per cent from the same month last year.

January 2017

$182 Million

175

$170 Million

150

125

$138 $137 $134 Million Million Million

$144 Million

138 Million $130 Million

($) millions

100

Textile Mills

Textile Product Mills

Clothing Manufacturing

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Source: Stats Canada

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