IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS E9J;@'9HJAD *().
A Tristan Communications Ltd. Publication
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AF<MKLJQ F=OK Get caught up on the latest industry news.
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;MLLAF? LOADD OAL@ 9 D9K=J E9;@AF= Trotec Laser Canadaâ&#x20AC;&#x2122;s Lev Uzlaner illustrates a new, simple and fast way to cut twill fabric. 6
>AN= EAKL9C=K GJ?9FAR9LAGFK MFCFGOAF?DQ E9C= L@9L ;9F <JAN= ;MKLGE=JK 9O9Q Is your business struggling to retain clients and you donâ&#x20AC;&#x2122;t know why? Organizational consultant and author Joseph A. Michelli highlights key missteps that your company may unknowingly be making that is driving business elsewhere. 12
?DG:9D J=L9AD 9HH9J=D F=OK Headlines and press releases from retail apparel markets from around the world . 14
F=O HJG<M;L KHGLDA?@LK See the latest wearable, advertising specialty, and decorating supplies & equipment offerings from industry suppliers. 20
:Q L@= FME:=JK2 ;9F9<A9F 9HH9J=D AEHGJL =PHGJL <9L9 Trendex North America breaks down Canadian apparel import and export data. 34
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Volume 23, Issue 2
A common question I often hear at every trade show, open house, message board or casual conversation is this: What is the best white ink? After hearing this asked time and time again, you may start to wonder why plastisol manufacturers canâ&#x20AC;&#x2122;t continually introduce a better white ink into the marketplace. But the truth of the matter is that itâ&#x20AC;&#x2122;s probably not the product itself â&#x20AC;&#x201D; almost all white inks work and are within spec. In fact, that elusive â&#x20AC;&#x153;holy grail of whitesâ&#x20AC;? may already exist within your shop. There are three fundamental areas where most screen printers fail: screen tension, the stencil and the squeegee. While they may seem elementary, these elements must be controlled, mastered and maintained in order to take your quest for the perfect white ink from unattain- 9ZQV\QVO JZQOP\MZ _PQ\M[ UIa PI^M VW\PQVO
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Throughout the past 25 years, most of my career has been immersed in the promotional products industry. This is where I found my first mentors. They influenced the way I interact with my clients, partners, colleagues, and personal relationships. My mentors also provided me with grounding that only comes with experience â&#x20AC;&#x201C; they helped me avoid mistakes that could have negatively impacted my business and myself. Personal and professional success can be attributed to the connections we make over the years. These relationships allow us to fulfill one attainable goal: Help people and businesses be more successful by coming together. Iâ&#x20AC;&#x2122;m a true believer that it is so much more rewarding to work with friends than acquaintances. So I concentrate on growing and deepening existing relationships. Amazing things happen by connecting business *UIbQVO \PQVO[ PIXXMV _PMV aW] KWVKMV\ZI\M
associates and by interacting with them through solid relationships, WV OZW_QVO ZMTI\QWV[PQX[ _Q\P aW]Z KTQMV\[ much like with family and friends. As promotional products professionals, we offer valuable expertise and an extensive selection of creative and innovative solutions. Our customers rely on us to bring forward creative and innovative products to meet their branding or incentive needs. ;MTI\QWV[PQX +]QTLQVO KWV\QV]ML WV 9IOM
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