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A Tristan Communications Ltd. Publication
What Does 2013 Hold for Garment Decorators?
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Volume 20, Issue 1
The Perils of Sourcing Direct Part one of a six-part series
The Store of The Future Revised
By Adriano Aldini, Imprint Canada
By Ted Stahl
Throughout 2013, Imprint Canada will be running a six-part series focused on direct overseas sourcing, the inherent risks and costs associated with it. At first glance, it's not difficult to understand why sourcing direct from an overseas manufacturer would appeal to distributorsâ&#x20AC;Ś.at least in theory, that is. In the never-ending quest to lower costs, buying direct - again in theory - allows distributors to lower their added costs and sell a product or program for less and/or for a higher gross margin by circumventing the importing supplier or factory-authorized middleman =PMZM IZM UIVa QV\MZ^MVQVO NIK\WZ[
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UIV]NIK\]ZMZ seem vastly more appealing than it really is. While buying direct appears to be less expensive on the surface, hidden costs, added risks, and logistical complications can quickly undermine (and vastly outweigh) any potential savings to be had. For distributors, being aware of these inherent perils will help them better navigate their choices when determining where and who to partner with for their sourcing needs. <W]ZKQVO -QZMK\ ,WV\QV]ML WV 9IOM
About 10 years ago, I wrote an article for a trade publication talking about â&#x20AC;&#x153;The Store of the Future.â&#x20AC;? It talked about the challenges we were facing back then, such as the digital revolution that was transforming the way graphics were created and applied to garments, as well as the fact that the competition for the graphics customerâ&#x20AC;&#x2122;s dollar has grown more intense than ever. Seems like times havenâ&#x20AC;&#x2122;t changed much. As we head into 2013, custom garment specialists are still wondering what impact more recent technological and economic changes will have on their businesses. Like I said back then, â&#x20AC;&#x153;Smart retailers know they canâ&#x20AC;&#x2122;t take a business-as-usual approach if they hope to continue.â&#x20AC;?
Trends to Understand When it comes to consumers, convenience is still a main shopping concern, perhaps even trumping the need to save money in some cases. But whether a consumer is more interested in price or convenience, the transparency offered by the internet today makes it almost impossible not to offer both to your customers.
Garment Manufacturing You canâ&#x20AC;&#x2122;t offer decorating services when you donâ&#x20AC;&#x2122;t have the right garments. For many consumers, it comes down to whether or not you have the right brand names. However, the big guys donâ&#x20AC;&#x2122;t always want to play with smaller decorating companies, making it difficult for you to offer their famous brands. This is a big mistake!
2013 Global Economic Outlook
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DONâ&#x20AC;&#x2122;T MISS OUT!!! THE PREMIER INDUSTRY EVENT OF THE YEAR
IS BACK!
starts on page 44
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WHAT'S INSIDE 8=3DBCAH =4FB
Get caught up on the latest industry news
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Mark Venit examines the use of second names and tag lines for reinforcing and building your company's image 16 8<?A8=C @ 0
Gunold Canada's Fran McAvity takes aim at solving your embroidery problems in our Question & Answer series 18 =4F ?A>3D2C B?>C;867CB
January 11-12, 2013 Toronto Congress Centre North Building
Imprint Canada's showcases the newest wearable fashions, advertising specialty items, supplies and equipment 26
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Are the Risks Worth it? One of the business strategies that I have adopted over the past 20-plus years is to maintain consistency in the relationships I have with vendors that provide products and services to my own business. I like knowing what to expect, I like knowing that the companies I source from know my business, and I especially like to know that these companies understand the relationships that I have with my own customers and are aware that any potential breakdown on their end ultimately effects the companies that rely on my business. I like the warm and cozy feeling which that piece of mind brings me when deadlines are met, expectations are surpassed, and we have the opportunity to do it again and again. Why re-invent the wheel? Why try using another vendor when fault cannot be found with vendors I current rely on? Companies are solicited to change vendors daily. If a vendor "just ain't doing it for you," I can see why the need to source a different solution exists. If all is good, but pricing becomes an issue, then why rush to source someone new? Sometimes discussion of mutual needs can lead to solutions of a different nature, but a solution nonetheless.
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Sometimes, businesses source "in-house" and try "going it alone". Unless you have inspirations and long term goals for your company to become a fully, vertically integrated machine, I strongly suggest you keep true to what made you successful in the first place. Taking on the additional risks, liabilities, headaches and self accountability that are outside your primary realm of knowledge and experience is an enormous step (and one which often comes fraught with risk). Parameters distinguishing manufacturers, importers, suppliers, wholesalers, distributors, retailers and resellers in our industry are becoming fuzzier and greyer by the day. Yes, there are those that have been, and will continue to be, tempted to look upon these blurring boundaries as market opportunities. But at what cost do these opportunities come at? Money lost and business lost if the goods/services sourced fall short in terms of quality, timing, or availability. Reputations can go south faster than Canadian snowbirds.
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The proliferation of the almighty internet has made it easier for some to make money - and for some - easy to lose money via the lure of easily accessible knowledge and contacts. What the internet can't (and won't be ever able to) replicate are the well-established relationships and mutual understanding of needs that exist between client and customer. This can only be achieved through an ongoing win-win partnership which takes time and personal attention to carefully cultivate. You won't ever find that in a URL.
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HYHU\GD\ HYHU\ ZD\ Coming on strong in 2013! It’s all about styles, selections and colours! Our Missy Fit collection adds a sport shirt, plus a new 1/4 Zip Cadet Collar Fleece to expand our great Vintage style offering. Gildan Fleece goes premium with new styles featuring high cotton content and finishes. Your customers will love our 9 new colours, including 3 rich cross-dyed shades. Visit myGildan.ca to see all styles, sizes and colours, plus other helpful selling tools!
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IMPRINT CANADA
Industry News
January/February 2013 - Volume 20, Number 1
Ash City Appoints Doug Hayes President & CEO Ash City Worldwide recently announced the appointment of Doug Hayes as the companyâ&#x20AC;&#x2122;s new President & CEO, effective January 3, 2013. This role is responsible for overseeing all aspects of the companyâ&#x20AC;&#x2122;s progressive go to market strategy for North America. Founder Garry Hurvitz will continue to lead the innovative product development and supply chain initiatives for which Ash City is renowned. "Doug Hayes brings a wealth of management experience to Ash City," said Hurvitz. "He has an impeccable track record of performance and excellence, and fostering long lasting relationships with both customers and employees with every organization he has led." Doug Hayes has served as President of the Americas for Crocs, Inc. since January 2009. In this role, Doug was responsible for all operations for North and South America including Crocsâ&#x20AC;&#x2122; wholesale and direct to consumer channels. He joined Crocs in September 2008, successfully rebuilding Crocsâ&#x20AC;&#x2122; Canadian wholesale and retail businesses as Vice President/Managing Director for Crocs Canada. "January 3, 2013 can't come soon enough for me, when I officially become part of Ash City Worldwide, and work closely with Garry, to help lead this great business into the future," said Doug Hayes. Prior to joining Crocs, Doug spent more than 25 years in the sports industry. He held a position as President of National Sports and Senior Vice President of Forzani Group Ltd., the largest national sporting goods retailer in Canada. He also served as President of Callaway
Golf Canada and President of adidas-Salomon Canada Limited, where he successfully integrated adidas-Salomon and Taylor Made Golf in Canada. "Throughout my career, my mantra has been consistent. It is my belief that the best companies have an unwavering commitment to best in class Customer Service. I look forward to meeting as many of our business partners as possible in my first 30-60 days at Ash City, be that here in Richmond Hill , or at the Las Vegas and Orlando Trade Shows, to learn from them, how we can continue to serve them better. I do not profess to have all the answers as I move to a new industry, but I do believe that sound fundamental business and personal principles transcend all industries," explained Doug. "I have often stated that great business leaders are focused on maximizing the financial performance and metrics of their companies, increasing all operating and service metrics and equally important, ensuring that the culture and environment make it a great place to work. I am committed to all internal and external customers that these basic business philosophies are brought to life at Ash City in the months and years to come," he added. "We are looking forward to having Doug at the helm," said Garry Hurvitz. "He is the right person to drive our business forward and take advantage of the tremendous growth opportunities heading into 2013. The future looks very bright."
Gildan Activewear announces record quarterly results Gildan Activewear Inc. (TSX:GIL)(NYSE:GIL) announced record financial results for the fourth quarter of 2012 year and announced a 20 per cent increase in its quarterly dividend. Gildan's net earnings amounted to $89.0 million (all figures U.S.), or $0.73 per share on a diluted basis for the fourth fiscal quarter ended September 30, 2012, compared with net earnings of $48.5 million or $0.40 per share in the fourth quarter of fiscal 2011. Net sales in the quarter were up 16.6 per cent from the same period last year to $561.7 million, with sales for the Printwear segment up 7.5 per cent to $376.8
million, and sales for the Branded Apparel segment up 41 per cent to $184.8 million.
New Branded Apparel Programs Gildan also announced that it has been successful in securing important new branded programs for fiscal 2013 with national retail customers, as well as with regional retail chains, which will provide significant exposure and visibility for the GildanÂŽ brand. These new programs include underwear, socks and activewear and are largely expected to begin shipment in the second half of fiscal 2013. 2VL][\Za 7M_[ KWV\QV]ML WV 9IOM
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THE PERILS OF SOURCING DIRECT
1
WHAT DOES 2013 HOLD FOR GARMENT DECORATORS? CONTINUED ON PAGE 14 INDUSTRY NEWS WHAT'S IN A NAME? (PART 3) EMBROIDERY Q&A COMPANY PROFILE: HISHONS CUSTOM 2013 GLOBAL ECONOMIC OUTLOOK
10 16 18 20 44
CONTINUED ON PAGE 12
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26
WEARABLES SHOWCASE
38
AD SPECIALTY SHOWCASE
42
SUPPLIES & EQUIPMENT SHOWCASE PUBLISHER Tony Muccilli : tony@imprintcanada.com PRODUCTION MANAGEMENT Adriano Aldini : news@imprintcanada.com
CONTRIBUTING WRITERS Mark L. Venit, Ted Stahl, Adriano Aldini, Fran McAvity MARKETING COORDINATOR Steve Silva: feedback@imprintcanada.com OFFICE ADMINISTRATOR Maria Natale: shows@imprintcanada.com GENERAL INQUIRIES feedback@imprintcanada.com, (905)856-2600 ADVERTISING SALES
Tony Muccilli (Toronto) Tel: (905) 856-2600 Fax: (905) 856-2667
Imprint Canada is published six times per year by Tristan Communications Ltd. The contents of this publication may not be reproduced either in part or in whole without the consent of the copyright owner. The views expressed in this publication are not necessarily those of the publisher. Request for missing issues are not accepted after three months from the date of publication. TRISTAN COMMUNICATIONS LTD. Publications mail agreement no. 40025740 Return undeliverable mail to: 190 Marycroft Avenue, Unit 16, Woodbridge, Ontario, L4L 5Y2 Email: shows@imprintcanada.com ISSN: 1480-1884
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GST Registration #: RT892913294
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Industry News Kaumagraph International Ltd. expands to Europe Canadian manufacturer of specialty transfers experiencing significant growth Canadian-based Kaumagraph International Ltd, has proudly announced the acquisition of British Kaumagraph Transfers (BKT) of Manchester, UK. The strategic acquisition strengthens the position of Kaumagraph in Europe and the Middle East while increasing overall capacity to service current and future business. "Purchasing BKT has provided us with much of the infrastructure and manpower to sustain our growth," says Ken Dunlop, President & CEO, Kaumagraph International Ltd. "We can now turn our attention toward expansion in developing markets."
One of the industry leaders in specialty heat transfer technology for textiles, Kaumagraph has experienced significant growth over the past 18 months servicing large brands particularly in the denim sector. The company is forecasting another strong growth period over the next 12-18 months with expansion plans for facilities in both Asia and Central America. Please visit www.kaumagraphinternational.com or contact ken@kaumagraphinternational.com for more information.
Biz Collection appoints new GTA sales executive Biz Collection is very pleased to announce that Chad Maybury has joined its sales team and is the dedicated Sales Executive for the greater Toronto marketplace. "I have known Chad as a highly respected peer and friend for the last 13 years. His technical knowledge of wearables, his passion for our industry and his award-
winning service to his GTA distributors, makes Chad a perfect fit for our growing international company and brands," said George Cooper, Canadian national sales manager. Chad can be reached by email at chad@fashionbiz.ca or at (416) 258-6633.
Vantage Apparel announces deal to distribute Greg Norman Corporate Collection in Canada Vantage Apparel has announced that it will be distributing the Greg Norman Collection to the corporate promotional market in Canada, effective immediately. Built upon a unique combination of performance, luxury and style, Greg Norman Collection is a leading worldwide label of golf-inspired sportswear for men and women. Established in 1992, the brand is inspired by one of the world's leading golf professionals, the man known as "The Shark." The exclusive distributor of the Greg Norman Collection to the corporate market in the United States, Vantage will stock a complete product line, consisting of
nearly 30 styles, including more than a dozen performance polos available in both basic and fashion colors. "We are excited to bring such a well-known and highly-valued brand to the Canadian market," said Ira Neaman, President of Vantage Apparel. "Greg Norman Collection is one of the premier names in fashion and performance. We believe this move will make it easier for our distributor partners in Canada to not only source Vantage’s quality product but also offer a global brand of such high stature." For more information, please contact Jeff DePalma, Sales Manager, at JeffD@vantageapparel.com or call 1-800-221-0020, ex. 3122.
',5(&7 72 68%675$7( 35,17(5 Print on: Plastics Glass Metals Wood Rubber
Features: UV LED unit Up to 1,440×1,200 dpi 3 different ink sets for hard or flexible substrates Max. print size: Width: 11.8” Length: 16.5” Media Thickness: 5.9” Automatic Table Height Adjustment Automatic ink circulation system prevents pigment sedimentation Simultaneous white ink under or overprint that does not slow down the printing speed
Canada Sportswear Corp. acquires Embossing Solutions Inc. Canada Sportswear Corp., a leading apparel supplier managed by Ralph and Howie Goldfinger, has announced that it has acquired the innovative Embossing Solutions Inc. Embossing Solutions Inc. will continue to be managed and operated by Steve Nagymarosi and will now be a division of Canada Sportswear Corp. "We have been working with Steve at Embossing Solutions for over five years and the synergies of our two organizations will be able to deliver a full package creative solution that helps organizations build brand equity through our loyal distributor’s network," said Ralph Goldfinger. "The acquisition is a long term strategic partnership delivering innovations for tomorrow," he added. Steve Nagymarosi who has 10 years of direct hands-on cresting application experience is excited by the alliance. "I am very pleased to join forces with Canada Sportswear, a long term client. We are the best at what we do. I look forward to working with a great team to allow me to expand my services through the extensive distribution network of Canada Sportswear," said Nagymarosi. "Business will be as usual and there will be no interruption or changes. We will combine the best of both organizations." National sales manager, Tony Mannucci, who is responsible for global sales commented, "I am very thrilled that we have formed this partnership and I look forward to Steve’s input in offering creative solutions to our customers." "This will be a great contribution to the rapidly expanding custom division," says Ron Brownstein, who is in charge of Custom Apparel for Canada Sportswear. “We are already the leaders in this category, and our association with Steve will make us a one stop shop. I’m looking forward to the new venture." Steve and his team can be reached at: Embossing Solutions, 9 Alluara Blvd Unit 5, Aurora, ON, L4G 3N2, Tel: 905-910-1263, E-mail: steve@embossingsolutions.com.
Westhall Apparel announces new Canadian sales force Westhall Apparel is proud to announce its new Canadian sales force for 2013. The new team is headed up Canadian sales Manager Dennis Goodwin, formerly of Champion Canada. "We are very excited with our new team additions and are looking forward to a great year in 2013," says Gabe Palumbo, president and CEO or Westhall Apparel. "We have a lot of new and exciting things happening this year and we feel that we have the right people in place to help us share our great products across Canada," he added. The Westhall Apparel sales team consists of a team qualified promotional sales agencies strategically located across Canada with representation in Ontario, Manitoba, Alberta and British Columbia. For more information, please contact: WINNING EDGE SALES LTD (BC) TEL: (604) 436-2877; email: winningedgesales@telus.net HARRIS AGENCIES (AB) TEL: (788) 444-6396; email: harrisagencies@me.com ARNOTT AGENCIES (SK, MB, Northwestern ON) TEL: (204) 261-1051 ; www.arnottagencies.com DENNIS LEE SALES AGENCY (Southwestern ON) Tel: (519) 878-3334; email: dleesai@rogers.com INFINITI SALES GROUP (GTA) Tel: (905) 274-4576; email: infiniti@bellnet.ca For retail sales and collegiate sales book store, contact Catherin Palumbo, Tel: 416-791-0845; or email: Catherine@ needleworksltd.com.
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RUN WITH A LEADER IN 2013!
New Balance® performance apparel is now available in wholesale. Offered in companion styles in 100% polyester fabrics, these athletic designs deliver what your active customers demand. For more information contact us at NewBalance2013@Gildan.com
Gildan is an authorized licensee of New Balance Athletic Shoe, Inc. New Balance® and the flying NB are registered trademarks of New Balance Athletic Shoe, Inc.
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5 Reasons You Shouldn't Source Direct From Overseas 1. FINDING THE RIGHT MANUFACTURER AND SOURCING MATERIALS: Searching for dependable manufacturing partners around the globe is the first cost associated with going direct to produce a program or a product. Many suppliers in our industry have spent years cultivating long-term relationships, setting up manufacturing facilities and establishing supply chain infrastructures overseas to deliver a great product offering at a competitive price. In doing this, they have taken on a great risk and a hefty financial commitment. Distributors looking to save a couple of points by sourcing direct will quickly realize that one of their biggest challenges will be securing a reliable, trustworthy manufacturer on the other side of the planet. This is a difficult endeavor when you are sitting behind a desk somewhere in Canada. Do you have the time and resources to travel to across the world and tour factories, meet project managers, all in hopes of finding a right parter for your program needs? If you don't speak the native tongue, you will need to hire a consultant, agent or broker help you with your research, and the good ones don't tend to come cheap. Some of the qualifying factors you'll want to explore for vetting a manufacturer include: â&#x20AC;˘ Is the factory financially stable and have ISO certification? â&#x20AC;˘ Is there a quality management system in place? â&#x20AC;˘ Does the factory comply with global standards for human rights in the workplace? â&#x20AC;˘ Are environmental laws and regulations being followed? The process of selecting a factory requires so much time and resources that it becomes very easy to curtail your search and just go forward with the manufacturer that "seems right." Searching for materials is another enormous and time-consuming undertaking. Are you
going to rely on the factory to match the desired material for your custom apparel or hard goods program? If the answer is no, then you're looking at the added cost of hiring an overseas material sourcing manager.
2. PROGRAM EXECUTION: Assembling a design team and project managers is another big expense when going direct; this, in and of itself, comes with notable challenges. The wages and benefits required to cover project management expenses are often underestimated and add to budgetary requirements. Establishing roles, responsibilities and workflow doesnâ&#x20AC;&#x2122;t happen overnight, it takes extensive time and planning. Getting a process in place that is cost-effective can take years to perfect and it usually comes with a steep learning curve. Handling fluctuations in workload also brings up the issue of retaining staff year round or hiring on an as-needed basis. Both scenarios come with their disadvantages; the former is more costly while the latter makes maintaining a trained work force difficult. Trying to determining all these costs up front is challenging to say the least. Translating conceptual ideas into finished products is not something which happens overnight either. Since all the materials you require to manufacture your program may or may not be available as readily as you would like, spec designs can be easily be compromised in this direct overseas manufacturing model. Distributors looking to cut corners (something which is highly ill-advised) can submit conceptual designs to manufacturers and rely on the factory to design the product. But this option comes with a immense risk as you may end up being stuck with manufactured samples that are nowhere near to what you had mocked up. Bridging the communication divide between your designs and the factory floor - to ensure products meet specifications - takes time, patience and money to fine tune and perfect. Even though many of the popular promotional garments and hard goods product categories have been knocked off or reverse-engineered by offshore manufacturers, there is no assurance of adherence to original specifications on dimensions, materials or overall performance. The only way to ensure strict adherence to these parameters is to develop a detailed set of product specifications to which the imported products must be manufactured. Translating designs into production-ready documents is a much smoother process if the distributor has established long-term relationships with factories and has a firm grasp of the capabilities the manufacturer has. Again, this doesn't happen overnight or at a marginal cost; suppliers in our industry have spent years get this right (so you don't have to). 3. QUALITY CONTROL: Any distributor that has ventured into sourcing direct will tell you that quality issues can quickly wipe out any potential savings you had hope to achieve going in. You could have the right manufacturer, the right materials and the right program execution in place, but when your order is shipped, you find that the product quality is inferior and unusable. Once the product specifications are determined, preproduction samples must be obtained for testing. An incoming process should be established to ensure each and every shipment is inspected on an ongoing basis for adherence. The establishment of ISO certification for incoming inspection provides consistency through process, but is not necessarily a measure of quality. Many factories overseas don't exactly fit the gold standard for customer service when forced to deal with quality issues. In fact, if a massive quality discrepancy arises, don't be surprised to see the factory walk away from the project rather than work to fix it (especially if your dealing in small volume). Proper quality risk analysis is critical to ensure that the final products you receive are as good as the samples you've approved. Occasionally, goods are not in accordance with samples, quality is not as specified, or they are otherwise unsatisfactory. To prevent costly mistakes, you will need to have in place a critical quality management system. To ensure the highest quality is produced, keeping a company-owned, multidisciplinary quality control team on the ground overseas is ideal. While this team should be composed of non-factory employees, itâ&#x20AC;&#x2122;s important that they fully understand the factoryâ&#x20AC;&#x2122;s processes and can communicate seamlessly with the factory project managers. <W]ZKQVO -QZMK\ KWV\QV]ML WV 9IOM
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To combat this, some middle to small-sized manufacturers are consolidating their processes and are getting together to "join forces" to compete against the bigger guys. Someone is going to create a brand that will be able to compete by offering a wider variety of quality garments that will be comparable and more accessible to smaller decorators. This cooperative type of marketing will allow smaller garment decorators to offer a brand that is competitive in both price and quality. Thereâ&#x20AC;&#x2122;s always room for another rival. Weâ&#x20AC;&#x2122;ll also probably see a rise, as they have in Europe and Asia, in more and more sports teams using manufacturers that also do the embellishment in the factory, especially in "made-to-order" uniform situations. With labor costs being what they are, sometimes this is the most inexpensive option. However, it also opens a niche to those who are able to be more flexible and affordable when it comes to after-market decoration.
FWT] Xc R^\Tb c^ R^]bd\Tab R^]eT]XT]RT Xb bcX[[ P \PX] bW^__X]V R^]RTa] _TaWP_b TeT] cad\_X]V cWT ]TTS c^ bPeT \^]Th X] b^\T RPbTb Bigger Marketplace If youâ&#x20AC;&#x2122;re still concerned about the number of decorating companies appearing on the internet, you should be. However, donâ&#x20AC;&#x2122;t dismay. While they may be your competitors, they are also helping to create a bigger marketplace. When awareness is raised, it can also have the effect of raising the price points people are willing to spend. Iâ&#x20AC;&#x2122;ve seen it happen in the classic car marketplaceâ&#x20AC;&#x201D;as certain reality shows fan the flames of interest in cars, prices go up. The same thing is happening in the custom printing marketplace.
Heat Printing Trends We will continue to see an increase in the use of heat printing to decorate garments of all kinds, especially as more and more performance and sublimated fabrics become popular. There is growing acceptance now more than ever by major garment manufacturers for heat applied transfers, for materials that can breathe, and for materials that offer sub-blocking and special effects (like metallic and reflective).
My most important prediction is more of a statement of fact than a premonition: all is well in the world of garment decorating. Those of you who are working hard to keep up with changes in your customerâ&#x20AC;&#x2122;s needs will benefit and grow. Like everything else, the industry is moving at a faster pace than ever before, so donâ&#x20AC;&#x2122;t be afraid to get out there and get some of that new business for yourself.
Ted Stahl is the Executive Chairman of the Board of GroupeSTAHL, an international group of companies specializing in heat printing methods. Stahl is a well-known industry veteran with more than 40 yearsâ&#x20AC;&#x2122; experience in all aspects of apparel graphics, from manufacturing and marketing, to product design and retail operations. Stahl has played a major role in bringing sportswear graphics into the computer era, with the introduction of high-tech digital imprinting products, including Stahlsâ&#x20AC;&#x2122; CAD-CUTÂŽ materials, Drawmateâ&#x201E;˘ software and CADWorxlive.com, a free online art creation website. In 2010, Stahl was inducted into the National Sporting Goods Association Hall of Fame. You can follow Ted on his blog: www.tedstahl.com
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For infrequent or smaller-volume programs, the cost of hiring a company-sponsored quality control team doesn't make fiscal sense and can quickly make you realize how the theory of going direct is quite different from the reality. You could hire an agent to but this will eat into your resources as well.
4. SHIPPING + LOGISTICS: If you plan on going direct with smaller orders, shipping partial containers also tends to be costly, especially with energy prices always on the rise. The shipment also needs to be insured against damage which is another costly element of sourcing direct. Unless smaller volume quantities of products are purchased through internet sources, longer lead times should be expected when dealing with an offshore manufacturer. Due to the nature of a manufacturing facility having no finished goods on hand and the proximity of offshore locations, lead times will be substantially longer than those of manufacturers that have a domestic base of operations. Not only are the lead times to manufacture the product a consideration, but raw material lead times as well as extensive shipping times tend to be much longer then domestic freight carriers.
Longer lead times can lead to costly missed opportunities, or worse, lost business; what good is a client's spring program if it arrives to you in May instead of February? Furthermore time can quickly evaporate tracking lost shipments and replacing missing items Another risk factor to consider is currency fluctuation; due to the "short-term nature" of price guarantees offered by factories, price fluctuations often occur when going direct. Before entering into a commercial contract, you will need to determine the value of the product in domestic currency. As there is always a gap between the time of entering into the contract and the actual payment for the goods, determining the value of the goods in domestic currency will help you get a better idea of the actual cost of the products you are importing.
5. INVENTORY & SUPPLY CHAIN MANAGEMENT : Program inventory will most likely need to be warehoused. Because of the longer lead times, higher inventory levels and carrying costs must be considered. Additionally, direct imports generally require substantial quantity buys of single SKUs to justify manufacturing runs, and offshore shipments are usually by the container load for optimum freight utilizations. Offshore suppliers generally do not provide payment terms and many may require a deposit or full payment in advance. In addition, longer lead times are not the only concern in dealing direct; long-distance supply chains are often inflexible and inventory balancing or annual stock adjustments usually are not offered. This makes unexpected fluctuations in market conditions extremely costly to manage. Shipments "already on the water" cannot be cancelled due to market slowdowns. Likewise, spikes in demand are just as difficult to manage. These Five reasons are important and realistic considerations to consider when the idea of sourcing direct comes up. While theoretical and potential savings to your bottom line are enticing, overlooking these realistic factors can prove to be extremely costly. In the next edition of Imprint Canada, we will look at sourcing locally and the inherent benefits associated with doing so.
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Stitches Creation is a is seeking experienced well established talents to join and grow with our company in the decorator and custom apparel manufacturer following positions: located in Vancouver Sales Manager, Sales Representative, Sales Agency, BC, servicing retail and Customer Service, Graphic Designer, Screen Printer. promotional industries All qualified applicants are requested to submit their resume to: since 1993
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Whatâ&#x20AC;&#x2122;s In a Name? - Part 3: Second Names and Tag Lines By Mark L. Venit, MBA
Additional Company Names In cases where changing an existing name is highly problematic, oftentimes a second and/or third name become smart, practical options. This option is particularly useful when youâ&#x20AC;&#x2122;re looking to strengthen your position in one or more specialty or niche markets. For example, your business, Great White North Custom Apparel chooses to further your penetration into volunteer fire companies in search of fundraising campaigns - an area where your firm has had some success and has developed its own such programs. A second company name that might attract more interest could be Hook & Ladder Apparel or Firehouse Fundraising. Or if you are marketing to fishing clubs, your second name might be something like Fish-On Shirts, Deep Sea Designs, or Freshwater Fashions. Handling phone calls to the new second company can be done with a dedicated phone line (an additional line) or simply answering your phone with both names (e.g., "Good morning! Maritime ShirtWorks and Freshwater Fashions. How may I help you?"). The second company name is easily implemented as well with a separate web address. As you develop additional special markets and product lines, you might need to add additional names and or resources to properly segregate the divisions.
Tag Lines Oftentimes, in addition to second names - or in lieu of going that route - you can opt to use a tag line to better define who you are and what you do. A tag line is a word, a catchword, a phrase, or a short sentence that helps spread your message as to who you are, what you do, who you serve,
your companyâ&#x20AC;&#x2122;s advantages, et cetera. Properly promoted, displayed, and reinforced over time, a tag line becomes part of the identity, or associated with a product, company, person, group, event or place. With famous people, certain such phrases become a signature element in their personas. When a major league baseball team wins a World Series, youâ&#x20AC;&#x2122;re bound to hear its MVP say, "Iâ&#x20AC;&#x2122;m going to DisneyWorld!" Letâ&#x20AC;&#x2122;s play 20 Questions. See if you can correctly identify the catch phrase, nickname, slogan or tag line associated with the following: (correct answers appear inverted below) I
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In Parts I (Criteria for Selecting a Company Name or Re-naming Your Company) and II (Names to Avoid and What Qualifies as a Dream Name), we explored several angles on naming or re-naming your company. Now weâ&#x20AC;&#x2122;ll look at creating additional company names and augmenting your company name or names with tag lines to help strengthen your companyâ&#x20AC;&#x2122;s or companiesâ&#x20AC;&#x2122; positions(s) in the minds of your prospects and customers.
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Getting the answers for all 20 questions is almost impossible because of your age or personal interests. If youâ&#x20AC;&#x2122;re under 40, you probably never heard of Henny Youngman, a famous mid-20th Century comedian. If youâ&#x20AC;&#x2122;re not from Calgary, you might not have even heard of the centennial slogan, which was targeted to the locals (who marketers learned buy 75 per cent of the tickets to events). So, howâ&#x20AC;&#x2122;d you do? Congratulations to all the winners! Because if you got even ONE right, you understand tag lines and positioning statements and you understand the associative relationship of a company, product, person, event, or other entity with a certain phrase or words. (If you got all
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20 correct though, you really need to get a life). Obviously some tag lines are better than others and some are a lot easier to remember than others; some are known only to people who use the product or service. But each phrase listed came to be associated with something else -- by happenstance, through long-term advertising and marketing investments, personal involvement or memory, or whatever. Shorter is usually better, though longer phrases can be successfully effected with gazillions of ad dollars behind them, as in the case of a year-and-a-half McDonaldâ&#x20AC;&#x2122;s national ad campaign during which people learned that a BigMacâ&#x201E;˘ consists of "Two all beef patties, special sauce, lettuce, cheese, pickles, onions â&#x20AC;&#x201C; all on a sesame seed bun." That campaign was first run in 1974, but remains in the minds of millions of people nearly four decades later. By the way, the correct answer for question L) (about McDonaldâ&#x20AC;&#x2122;s) is today, â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;m lovinâ&#x20AC;&#x2122; it,â&#x20AC;? but if you answered â&#x20AC;&#x153;McDonald's is your kind of placeâ&#x20AC;? (run in 1967-1971) or â&#x20AC;&#x153;You deserve a break todayâ&#x20AC;? (run in 1971 to 1975 and revived twice â&#x20AC;&#x201C; 1980 to 1983 and 1989 to 1990), score it as a correct answer. This illustrates the point that campaigns and tag lines change over time to what suits the companyâ&#x20AC;&#x2122;s evolving objectives for itself and vis-Ă -vis its competition. In Part IV, weâ&#x20AC;&#x2122;ll look further into memorable tag lines for decorated apparel companies (and Iâ&#x20AC;&#x2122;ll share some you can use for your company) and help stimulate ideas to help you develop a good tag line for your company. Weâ&#x20AC;&#x2122;ll also look at â&#x20AC;&#x153;descriptors,â&#x20AC;? an easy means of further defining your company name and your companyâ&#x20AC;&#x2122;s positioning.
Mark L. Venit, MBA, provides management and marketing consulting and proprietary research to apparel graphics companies throughout the Americas and Europe. Heâ&#x20AC;&#x2122;s the author of several books and over 500 articles published in trade magazines and professional journals. His book, The Business of T-Shirts: A Textbook for Success in Marketing and Selling Decorated Apparel, released in March 2011, is available from Stahls' Canada and from the author. Venit is engaged extensively as an expert witness, qualified in all U.S. and Canadian jurisdictions in the areas of trademark and copyright applications, business conventions and trade practices in the apparel graphics industry. A former professor of advertising and marketing, Venit earned his bachelors and masters degrees at Temple University in Philadelphia, Pennsylvania. Mark Venit can be reached at: markvenit@cs.com, 410.641.7300.
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What is the benefit of using a satin stitch? What other types of stitches are there? Using different stitch types is functional and creative. There are three basic types: walk, satin, and fill. 1. A walk or run stitch is a single stitch on a single path and is primarily used to track under the design to get from one place to another, to create manual underlay, and to create finishing stitches or outlines. 2. The satin stitch is used to â&#x20AC;&#x153;fillâ&#x20AC;? an area and create a â&#x20AC;&#x153;solidâ&#x20AC;? look and is commonly called a â&#x20AC;&#x153;columnâ&#x20AC;? stitch. The satin stitch is governed by its stitch length which is actually the â&#x20AC;&#x153;column widthâ&#x20AC;?. The stitch length is important as too short a stitch is invisible and breaks thread; too long a stitch adversely affects tension and machine speed as well as leaves loose floppy stitches which catch and rip out. When the satin stitch column is too narrow, then a run stitch is used. When the column is too wide, then a â&#x20AC;&#x153;fillâ&#x20AC;? stitch is used. 3. The fill stitch is created by rows of running stitches with a density (close togetherness) and an offset value (which makes the stitches appear blended). Modern software has many embedded formulas to allow the digitizer to present many different looks with â&#x20AC;&#x153;fancyâ&#x20AC;? fills.
Leather is not as difficult as most people imagine. Here are a couple of things to remember about leather. 1. Leather stretches. Make sure you stabilize the leather so it cannot stretch while you are sewing on it. A sticky backing such as Filmoplast is very useful and saves the mess created by over spray from embroidery adhesive. It sounds bizarre, but a water soluble topping such as Solvy helps enormously. P.S. Tear off the topping â&#x20AC;&#x201C; donâ&#x20AC;&#x2122;t wet the leather! Belt technique: Hoop the Filmoplast alone in a reasonably large size hoop. (You may need two pieces for stability). Tear away the release paper and expose the â&#x20AC;&#x153;stickyâ&#x20AC;? backing. Place the hoop on the machine; lie the belt down firmly on the sticky backing and across the hoop so it is centered for the embroidery; Sew! 2. Needle penetrations cut the leather and leave holes. DO NOT use high density designs! Make sure your designs and letters donâ&#x20AC;&#x2122;t have short (tiny) stitches. Avoiding high density and short stitches will reduce the number of close together needle penetrations. (And stop the design from cutting a hole out of the leather!) Use a regular SES (ballpoint) needle.
How would you recommend a new embroidery What are the most common mistakes you see company go about gaining market share in the embroiders make? How can these be avoided? One of the biggest mistakes I come across is improper hooping; fabrics school and team apparel marketplace? must be first stabilized in their own natural lie! A common mistake is Personal relationships are everything in this business. Forget the e-mail and the flyers. Go pound some pavement! Don't be scared to put yourself and your services out there. Do you know anyone in the school? How about anyone with the team? Maybe a parent or a coach or a teacher? You will need to do your homework to find these people and make your personal service and your company the â&#x20AC;&#x153;preferredâ&#x20AC;? supplier using hands-on relationships within your community. Once the decision-makers at the schools become familiar with who you are and what your company does, it won't take very long for the word to spread to other schools in your community. Oftentimes, one or two referrals are all it takes to get the ball rolling.
How much more should I be pricing my puff embroidery vs. regular embroidery? There are two factors involved here: additional supplies (foam) and additional time on the machine. The cost of foam is minimal and the cost of extra time on the machine is calculable. If you charge by the 1000 stitches, you will need to add a factor for the added time on the machine to deal with the additional handling of the foam. An old fashioned way of calculating time on the machine is to say $1.00 per sewing minute. Remember, the largest factor in pricing embroidery is time on the machine. No one pays you until the job is done!
How do I avoid letters from puckering on fine fabrics like microfibre? There are two very important things to look after. 1. Stabilize the fabric properly in its own natural lie (no stretching!!). This means you will need either sticky backing such as Filmoplast or use a temporary adhesive spray with your backing. The fabric should be stabilized BEFORE it is hooped. A water soluble topping such as Solvy could be in order as well 2. Make sure the letters do not have too high a density and try using a zigzag underlay to help with the colour coverage.
to make the fabric "drum tight" in the hoop. The action of pulling the fabrics tight in the hoop leads to the fabric being stretched out of its natural lie. This invariably produces puckering in the finished design as the fabric relaxes after the hoop is removed. Most embroiderers realize how difficult it is to manage stretch or knit fabrics. However, you can pull or stretch a solid or woven BUT care must be taken not to do so because the fabric appears stable. Stretching fabrics in the hoop will also create holes in the "negative spaces" of small letters, (i.e. inside the B, R, P). The stretched fabric will actually be cut by the needle and you suddenly have "Islet" embroidery. Another common mistake is not to use a complete piece of backing (stabilizer) which is large enough to fill the entire hoop. If your hoop is 7" round, you will need an 8" square piece of backing. Incomplete support of the fabric across the whole hoop will lead to wobbly irregularities as the fabric is not stable for sewing. Finally, choosing inappropriate fonts is something that eludes many embroiderers. There are far too many fonts to choose from in today's software. Ask yourself: Which are the most common fonts? Keep these one in your "stock" library. You will only need very few: a good block font for small to medium letters, a legible script font, a block font with satin serif ends for large letters, a block font with single stitch serif ends for small letters, and perhaps an athletic block font. Sew them out on different fabrics and at different sizes. Get familiar with which one to use and when. Pay attention to the software recommendation for sizes. When you are comfortable with the basics, try fonts which are created specifically for small letters and then try a 60 weight thread for clarity. Remember, a good embroidery font is one that creates clear and legible words.
I am getting requests to embroider leather belts. I haven't worked with leather, or belts. What tips can you provide to help me do this correctly (and quickly)? IMPRINT CANADA
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ishons Custom is a tight-knit, "We're constantly reaching out to our clients to family-run custom decoratsee if they require anything," he says. "We don't just ing shop located in Stratford, wait for orders to come to us, we are proactive and Ontario with roots that date talk to our clients all the time." well back to the 1970's when Ken Hishon and his brothers first founded Hishons Sporting Goods. In 1986, as their sporting goods business continued to grow, they purchased screen printing equipment and began decorating team wear inHishons Custom differentiates itself from the house, which up to competition through the that point was somequality of work it produces. thing that was consistWith a combined 50-plus ently contracted out. years of apparel decorating "Up until 2006 we experience, one of the comwere operating as a pany's notable strengths lies sporting goods store in custom art and production. with screen printing and embroidery equipment," explains Mike Hishon (Ken's son). "It got to a point that we were doing more custom garments than retail goods, so we decided to move in that direction and drop the retail side of the business altogether." This moved proved to be a wise one, and in 2009 the company moved into a new 2,600 square foot facility where Hishons Custom was born. "We've become much more accessible to our customers in our new location," says Mike, explaining that the new shop's open 1Q[PWV[ ,][\WU [ VM_ [PWX XQK\]ZML IJW^M TMN\ PI[ PMTXML JWW[\ J][QVM[[
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SETTING THEMSELVES APART
THE GENERATION'S GAP With two generations of Hishons at the helm, the company is fuelled by a healthy mix of new and established selling and marketing techniques. Through the effective implementation of social media, coupled with an old-school hands-on selling approach, Hishons Custom continues to build a ever-growing and wide ranging loyal client base. "Social media has helped us become more accessible and show our customers what we do and who we are doing it for," explains Mike, who has well over 1,000 twitter followers on his multiple accounts which he uses to connect to his followers and share the high profile work they produce. While Mike is busy tapping into the virtual marketing world, Ken keeps it old school through a classic personal touch with all his clients.
Mike also recently authored an e-book titled, "The Screen Printers Guide - How To Screen Print" which is chock-full of tips and tricks to help fellow printers in the business better train new employees. The book can be viewed online at www.thescreenprintersguide.com. Keeping in line with social media's M.O. of sharing pertinent and engaging content, the e-book aims to aid new and existing printers better navigate the intricacies of everyday workflow. "I've noticed a problem in the industry as far as production and keeping your bottom line intact," he says. From set-ups, to tear downs to mixing inks, there are many tricks to the trade that are condensed into his e-book, which comes complete with video tutorials, instructions and handson step-by-step techniques aimed at helping print shops boost profitability and production. +][QVM[[ 9ZWNQTM KWV\QV]ML WV 9IOM
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"I thought that, as an owner with employees, if I could give my staff something they could have with them - either on their tablets or phones or laptops - to refer to while on press when I am not around, would save hours of downtime and prevent product from potentially being ruined."
THE K.L.T. FACTOR This dedication to decorating excellence - coupled with a guaranteed turnaround, competitive pricing and a friendly customer service experience - has fostered what Ken likes to call the "K.L.T. Factor." "Our customers Know, Like and Trust us for all their orders." A client that especially shares the K.L.T. feeling is the Stratford Festival; just last year, Andrew Lloyd Weber's Jesus Christ Superstar was playing and even though the buyer had committed to good inventory levels, they would continually run out of stock. On a Thursday before a big upcoming weekend, the festival buyer called and informed them that they needed 300 more shirts for the next day. Hishons Custom took action and had the product shipped from Montreal, printed, packed and delivered to their store in less than 24 hours. "That's why we are their supplier," explains Ken. In addition to producing unique custom garments on time all the time, Hishons Custom has also expanded into promotional hard goods offerings, mainly to accom1Q[PWV[ ,][\WU LM[QOV[ IVL XZQV\[ ITT WN \PM IXXIZMT NWZ \PM
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;M[MIZKP 2V 6W\QWV IJW^M IVL NWZ I TWKIT X]J IJW^M TMN\ "We provide solutions," says Ken. "Why would we send our clients elsewhere when we have all the expertise right here?" This expertise has propelled the metamorphosis of Hishons Custom for more than three decades, and even though Ken and Dan look to the mid-future with the eventual goal of winding down their careers, they know full well that future looks bright in the capable hands of the next generation of Hishons.
1-800-663-6359 www.gunold.ca
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Flame- and Arc-Resistant, and Hi-Visibility apparel is our specialty and we carry an extensive stock program for fast delivery.
DuPont ™ nomex® Protecting the heroes Who Protect our Way of life
When an already tough situation can flare up in a heartbeat, it’s good to know there’s a company helping you keep your soldiers safe — DuPont. We’ve been working with the U.S. Military for over 200 years and providing essential personal protection since 1965. But times and conditions change. That’s why our scientists and engineers continue to research, innovate, and test new technologies. Solutions ready for the life-and-death and day-to-day challenges that warfighters face, whether they wear the uniform of maintenance workers, ground troops, flight deck crews, or pilots.
Permanent FR Cotton
Some government photos are courtesy of the U.S. Army.
We manufacture and stock: Output to Disk • Unlined Coveralls • Pants Spell Checked ________ • Insulated Coveralls • Vests • Parkas • Nomex Golf Shirts • Insulated Bib Overalls • Nomex Fleece Hoodies, • Unlined Bib Overalls Full Zippers & Pullovers • Surveyor’s Vests • Smocks • Bomber Jackets • Flame Resistant Apparel • Flight Suits for Welders • Shirts …and much more! We have the best quality at the best prices. Our stock sizes can fit almost everyone from small to 6XL. F:8.5 in
F:8.5 in
Can’t find it anywhere else? Let us custom make it for you! There is no limit to the designs, styles or size that Winner Garment can make for you. Work with our design team to modify our styles to suit your specific needs or create an entirely new garment. Our goal is to help you get the safety, style and comfort you deserve - on time and on budget. It’s literally “Safety that fits.”
WINNER GARMENT INDUSTRIES LTD.
Toll Free Phone: 1-866-956-8989 • Toll Free Fax: 1-877-455-7788 Phone: 780-453-8989 • Fax: 780-455-7799 12003 Kingsway Ave. Edmonton, Alberta, Canada T5G 0X8 E-mail: info@ winnergarment.com
Nomex Fleece Nomex Jersey
Scotchlite™ FR Reflective Tape
DuPont Personal Protection Chemin du Pavillon 2, PO Box 50
Kevlar
1218 Le Grand-Saconnex Switzerland
Tel: +41.22.717.5111 Fax: +41.22.717.6131 e-mail: info.nomex@che.dupont.com
Vapro-Lite
www.dpp-europe.com
Water Resistant Breathable Product safety information is available upon request. This information corresponds to our current knowledge on the subject. It is offered solely to provide possible suggestions for your own experimentations. It is not intended, however, to substitute for any testing you may need to conduct to determine for yourself the suitability of our products for your particular purposes. This information may be subject to revision as new knowledge and experience becomes available. Since we cannot anticipate all variations in actual end-use conditions, DuPont makes no warranties and assumes no liability in connection with any use of this information. Nothing in this publication is to be considered as a license to operate under or a recommendation to infringe any patent right.
Vapro-Lite
Water Resistant Breathable
03/07
K20631
L-12518
© 2008 DuPont. All rights reserved. The DuPont Oval Logo, DuPontTM, The miracles of scienceTM, Nomex®, Kevlar®, Tychem® and Thermo-Man® are registered trademarks or trademarks of E. I. du Pont de Nemours and Company or its affiliates.
Modacrylic/ Cotton 100% Polyester High Visibility 100% Cotton Canvas 100% Cotton
Polyester/Cotton
Nylon Fabrics
DuPont Personal Protection
Chemin du Pavillon 2, PO Box 50 1218 Le Grand-Saconnex Switzerland Tel: +41.22.717.5111 Fax: +41.22.717.6131 e-mail: info.nomex@che.dupont.com www.dpp-europe.com Product safety information is available upon request. This information corresponds to our current knowledge on the subject. It is offered solely to provide possible suggestions for your own experimentations. It is not intended, however, to substitute for any testing you may need to conduct to determine for yourself the suitability of our products for your particular purposes. This information may be subject to revision as new knowledge and experience becomes available. Since we cannot anticipate all variations in actual end-use conditions, DuPont makes no warranties and assumes no liability in connection with any use of this information. Nothing in this publication is to be considered as a license to operate under or a recommendation to infringe any patent right.
03/07
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S A F E T Y T H AT F I T S . www.winnergarment.com Winner Garment is one of Canada’s leading manufacturers of safety workwear. Open since 1975, we are 100% Canadian owned and operated with 51,000 square feet of state-of-the-art facilities in Edmonton, with in-house embroidery and silk screening available.
The DuPont Oval, DuPont™, The miracles of science™, NOMEX®, KEVLAR®, TEFLON®, TYVEK®, THERMO-MAN® and ARC-MAN® are registered trademarks or trademarks of E.I. du Pont de Nemours and Company or its affiliates. © Copyright 2007 E.I. du Pont de Nemours and Company. All rights reserved.
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WINNER GARMENT
The DuPont Oval, DuPont™, The miracles of science™, NOMEX®, KEVLAR®, TEFLON®, TYVEK®, THERMO-MAN® and ARC-MAN® are registered trademarks or trademarks of E.I. du Pont de Nemours and Company or its affiliates. © Copyright 2007 E.I. du Pont de Nemours and Company. All rights reserved.
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Toll-Free: 1-877-870-5770 Get your FREE SAMPLE PACK and a COUPON FOR 10 % OFF your first order! Visit our website or Scan here for Sample Pack
The
13thAnnual
Toronto Imprint Canada Show
presents Four-time Profit 100 award winning CEO Jeff Quipp
Founder and CEO of Canada's largest and most trusted Internet marketing company: Search Engine People
Friday January 11, 2013 (9 a.m. - 10:30 a.m.)
SOCIAL MEDIA:
PRACTICAL TIPS FOR SECURING BUSINESS! Friday January 11, 2013 (11 a.m. - 12:30 p.m.)
GOOGLE DEMYSTIFIED:
TIPS FOR BETTER RANKINGS! Call (905) 856-2600 or e-mail feedback@imprintcanada.com to reserve your spot.
IMPRINT CANADA _ -DQXDU\ )HEUXDU\
Focus on the brand, not the backing.
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ESTHALL CAN NOW DECORATE THE HOOD WITHOUT THE UGLY PELON SHOWING
/UR UNIQUE HIDDEN HOOD ACCESS ALLOWS FOR PRINTING EMBROIDERY AND APPLIQUĂ? WORK TO BE DONE ALL OVER THE HOOD SO YOU CAN FOCUS ON THE STYLING 7HILE WE DELIVER THE DECORATION
Before
After
W1468 Full Zip surfer hoodie
One Source. One Price. /VER THE YEARS WE HAVE LISTENED TO YOU THE CLIENT AND HAVE ARRIVED AT THE MOST CONVENIENT AND RELIABLE SYSTEM 4HE ONE SOURCE ONE PRICE METHOD )T S SIMPLE WE TAKE CARE OF EVERYTHING FROM GARMENT TO DESIGN IDEAS DECORATING METHODS AND YOU PAY JUST ONE SINGLE PRICE -AKING YOUR LIFE EASY
Call or visit us at Westhallapparel.ca for your one source one price. We truly have made it easy.
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%< 7+( 180%(56 &$1$',$16 86( 2) 7+( ,17(51(7
27.4 million
77 %
Total number of Canadians online (80% of the population)
Percentage of Canadians that use their mobile phones at their workplace
16.9 million
64 %
Number of Canadians on social networks
4.8 billion Number of Google searches performed per month
Percentage of Canadians that have a profile on a social network
57%
17.2
Percentage of Canadians that have performed a mobile search after seeing an advertisement
Average number of hours Canadians spend online per week
56 %
97 %
Percentage of Canadians that use their mobile phones at in airports
Percentage of Canadians that use their mobile phones at home
44 %
93 %
Percentage of Canadians say theyâ&#x20AC;&#x2122;ve increased their usage of online video
Percentage of Canadians that go online for product information
79 % Percentage of Canadians that donâ&#x20AC;&#x2122;t leave home without their mobile device
25 % Percentage of Canadians that would give up TV over their smartphones Source: Google
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High quality league kits Kit ARES 100% polyester available in sizes 2XS to 2XL also available in long-sleeve
4 weeks delivery on large quantities
Kit CAPO 100% polyester available in sizes 2XS to XL also available in long-sleeve
High quality matching socks
sales@givova.ca
1.416.289.2899
*OREDO (FRQRPLF 8SGDWH KEY INDICATORS
CANADIAN THIRD QUARTER SNAPSHOT
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©2013 Fruit of the Loom, Inc.
With our revolutionary HD fabric, there’s
more than meets the eye. More of what? Everything that matters. Fruit of the Loom HD™ T-Shirts are made from an extraordinary fabric with fine gauge yarns that are knit tighter than ever. The results are a smoother print surface for maximum detail retention, a noticeably softer-hand and less
shrinkage for added comfort. Best of all, there’s no price increase. So, you get a superior T-Shirt for the same low price. It’s the best choice when printability matters. Choose from 8.3 ounce, Heavy Cotton HD™ and 10.0 ounce, Lofteez HD™ styles.
HIGHER DENSITY TIGHTER KNIT FINER GAUGE YARNS
905.607.5500 / FruitActivewear.com
new generation of athletic wear youth jacket / L4005Y
menâ&#x20AC;&#x2122;s jacket / L04005
ladies jacket / L04006
matching track pants also available in black and navy only
www.canadasportswear.com