IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS JANUARY/FEBRUARY 2022
A Tristan Communications Ltd. Publication
INSIDE THIS ISSUE SUPPLIER NEWS
6
Volume 29, Issue 1
6 Mindsets To Help Your Team Reboot in 2022 By Jason V. Barger
NINE SOCIAL MEDIA STRATEGY TIPS FOR 2022
We break down nine simple, actionable tips to help your social media strategies boost your brand and audience engagement in 2022. 6
THE FUTURE OF CUSTOMER SERVICE
Customer Service guru Jeff Mowatt explains three trends that will define customer service in 2022 and beyond. 16
NEW PRODUCT SPOTLIGHTS
Check out the latest wearables, headwear, drinkware, advertising specialty and supplies and equipment from the industry’s leading suppliers. 20
Did you know that in the United States, 7.6 million people quit their jobs in the months of April and May of 2021? In Canada, the situation is fairly similar; 51 per cent of senior managers are considering leaving their jobs, while a recent RBC study found that nearly 100,000 working-age women completely left the workforce since the pandemic started. Reports of loneliness at work are as high as ever, and coincidentally divorce rates are up significantly Teams and companies are in need to reboot after what from last year. the pandemic has done to employees’ psyche. Let’s dig a little deeper into what the research is also telling us. Nine out of every 10 employees say they want to work for a more meaningful culture. People want to feel like they are a part of something bigger than themselves, they want to feel appreciated, valued and cared for.
Reboot, continued on Page 12
Help for the Horrible Hybrid Meeting Five Ailments and Remedies By Kate Zabriskie
Some people are in the office, some are home, others are on the road, and they’re all part of the same meeting. Who is looking forward to this hybrid get-together? Nobody, absolutely no one. What makes these blended meetings so bad? A lot of the same factors that cause in-person confabs to go south plus some new complications brought to us courtesy of the virtual world. What can you do to stop the pain? Identify your ailment and apply an appropriate remedy.
Ailment One: People come to meetings unprepared
APRIL 2022 Toronto Congress Centre
Unprepared participants are certainly nothing new. If people weren’t prepared when you met in person, what on There are a few simple ailments to help combat the fatigue and earth made you think they would experience an epiphany common issues plaguing hybrid meetings. and suddenly embrace pre-work? What was that; it’s not just the participants who don’t prepare but the person calling people together too? That’s not newsworthy either. Unprepared meeting leaders are a dime a dozen.
Hybrid Meetings, continued on Page 14
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