IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS
A Tristan Communications Ltd. Publication
INSIDE THIS ISSUE THE HUMILITY ADVANTAGE
Customer service expert Jeff Mowatt shares how leveraging humility in your online communications can help grow your business. 8
CREATE RELATABLE CONTENT AND BETTER DIGITAL ENGAGEMENT
Digital strategist and author Lisa Apolinski shares three key steps to creating content that engages your target audience. 16
FIX IT BEFORE ITS BROKEN
International talent developer Kate Zabriskie explains how companies that implement forward-resolving approaches enjoy the benefits of loyalty, trust and efficiencies. 18
NEW PRODUCT SPOTLIGHTS
We showcase the newest product offerings courtesy of the industry’s leading suppliers of imprintable apparel, hard goods, decorating supplies and equipment. 22
JANUARY/FEBRUARY 2024
Volume 31, Issue 1
Promotional Marketing Trends for 2024 Stay ahead of the competition and on top of industry trends By Adriano Aldini, Imprint Canada
As we enter the new year full of hope and anticipation, the exciting world of promotional products is poised for exciting transformations. The ever-evolving landscape of marketing and consumer preferences is constantly nudging and shaping change in how we do business. For distributors and decorators, staying ahead of the curve and on top of new trends is not only important, it is downright essential. In this article, we explore the trends that will help shape the promotional products industry in 2024. Trends, continued on Page 12
Why Is “Traceability” Now the Buzzword in the Apparel And Textile Industry? By Garry Bell, Chasing Better Consulting Inc.
Picture this: You are the CEO of a multi-billion dollar brand importing products from China into the US market and your most recent shipment has been seized by Customs and Border Protection Services (CBP) because of a presumption of forced labour used in the production of the products. You are given 60 days to provide clear evidence that no forced labour was used in any part of the entire production process, including where the cotton came from, and need to provide the following:
• Names, locations, and contact information for every company that was involved in each stage of the manufacturing processes, Traceability needs to be of growing importance to including proof of the origin of the cotton fiber in the products. Canadian companies. • Copies of commercial invoices and proof of shipments for each transaction/stage in the process. • Evidence that your diligence program addresses forced labour, including training manuals, codes of conduct/ethics, audit results and more.
If this sounds like a far-fetched scenario in a crisis management training exercise, think again.
New Products 2024
Merchandise
Traceability, continued on Page 14
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