IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS
A Tristan Communications Ltd. Publication
INSIDE THIS ISSUE THE HUMILITY ADVANTAGE
Customer service expert Jeff Mowatt shares how leveraging humility in your online communications can help grow your business. 8
CREATE RELATABLE CONTENT AND BETTER DIGITAL ENGAGEMENT
Digital strategist and author Lisa Apolinski shares three key steps to creating content that engages your target audience. 16
FIX IT BEFORE ITS BROKEN
International talent developer Kate Zabriskie explains how companies that implement forward-resolving approaches enjoy the benefits of loyalty, trust and efficiencies. 18
NEW PRODUCT SPOTLIGHTS
We showcase the newest product offerings courtesy of the industry’s leading suppliers of imprintable apparel, hard goods, decorating supplies and equipment. 22
JANUARY/FEBRUARY 2024
Volume 31, Issue 1
Promotional Marketing Trends for 2024 Stay ahead of the competition and on top of industry trends By Adriano Aldini, Imprint Canada
As we enter the new year full of hope and anticipation, the exciting world of promotional products is poised for exciting transformations. The ever-evolving landscape of marketing and consumer preferences is constantly nudging and shaping change in how we do business. For distributors and decorators, staying ahead of the curve and on top of new trends is not only important, it is downright essential. In this article, we explore the trends that will help shape the promotional products industry in 2024. Trends, continued on Page 12
Why Is “Traceability” Now the Buzzword in the Apparel And Textile Industry? By Garry Bell, Chasing Better Consulting Inc.
Picture this: You are the CEO of a multi-billion dollar brand importing products from China into the US market and your most recent shipment has been seized by Customs and Border Protection Services (CBP) because of a presumption of forced labour used in the production of the products. You are given 60 days to provide clear evidence that no forced labour was used in any part of the entire production process, including where the cotton came from, and need to provide the following:
• Names, locations, and contact information for every company that was involved in each stage of the manufacturing processes, Traceability needs to be of growing importance to including proof of the origin of the cotton fiber in the products. Canadian companies. • Copies of commercial invoices and proof of shipments for each transaction/stage in the process. • Evidence that your diligence program addresses forced labour, including training manuals, codes of conduct/ethics, audit results and more.
If this sounds like a far-fetched scenario in a crisis management training exercise, think again.
New Products 2024
Merchandise
Traceability, continued on Page 14
750+ in stock styles
ackets Tuques
E TREME Winter Ready
fersten.com DEEP
INVENTORY
AW ESO M E
THE BEST ONE STOP SOLUTION
DECORATION
ON TIME
DELIVERY
this is cielebuilt. manufactured with care.
available in colors
7
caps. buckets.
Only available at dml
i8560 NEW STYLE PREMIUM LINE
FLEXFIT 110® POLY/COTTON BLEND PERFORMANCE
i8562 NEW STYLE
PREMIUM LINE
FLEXFIT ® POLY/COTTON BLEND PERFORMANCE CAP AVAILABLE IN YOUTH SIZE
i8564 NEW STYLE PREMIUM LINE
FLEXFIT 110® POLY/COTTON BLEND PERFORMANCE
Everything matters. dmlcreation.com
IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS January/February 2024 - Volume 31, Issue 1
JAN/FEB 2024
ONLINE EDITION
www.imprintcanada.com/magazine
NEWS 1
2024 PROMOTIONAL MARKETING TRENDS CONTʼDPG12
1
WHY TRACEABILITY IS THE BUZZWORD CONTʼD PG 14
8
THE HUMILITY ADVANTAGE
16
CREATE RELATABLE CONTENT & BETTER DIGITAL ENGAGEMENT
18
FIX IT BEFORE ITS BROKEN
NEW PRODUCT SPOTLIGHTS 22 28 36
NEXT! Like most people, I have always enjoyed the spirit of competition. Even if two kids are playing basketball by the side of the road, I will stop to see who wins. And it is in this same regard that I view the “competition” of selling of any product or service. Somewhere, there is a bar that has already been set that needs to be surpassed. Somewhere, someone is getting a greater share of the rewards. When I first got into sales some 35 years ago, I hated it. The “No Thank You’s” killed me. I would take each “No” as a loss, even though I never had it to lose in the first place. I took rejection much too personally; I thought as though they were saying no as rejection of transacting with me.
The digital world we now live in has eroded much of the real-life interaction skills that the newest generation of sales people possess. Almost extinct, door-to-door cold calling is unheard of. That type of selling still stirs both anxiety and competitive juices in me as the build-up to what can potentially be is all on me. The challenge to make something of nothing!
WEARABLES SHOWCASE ADVERTISING SPECIALTY SHOWCASE SUPPLIES & EQUIPMENT SHOWCASE
PUBLISHER
There are zero guarantees to success in selling. But, those that work hard, those that see opportunity where others might see failures, those that are willing to swing for the fences without fear out of striking out, those that are relentlessly consistent will - more often than not - be further ahead than the competition.
Steve Silva : feedback@imprintcanada.com
PRODUCTION MANAGEMENT
ADVERTISING SALES
Adriano Aldini : news@imprintcanada.com
CONTRIBUTORS
Imprint Canada is published six times per year by Tristan Communications Ltd. The contents of this publication may not be reproduced either in part or in whole without the consent of the copyright owner. The views expressed in this publication are not necessarily those of the publisher. Request for missing issues are not accepted after three months from the date of publication.
With much time and practice, I eventually realized that I enjoyed the process of selling as much as the satisfaction of earning the sale.
Tony Muccilli (Toronto) Tel: (905) 856-2600 Fax: (905) 856-2667
Adriano Aldini, Lisa Apolinski, Jeff Mowatt, Kate Zabriskie
Keep swinging!
Eventually, I came to understand that it was not me they were saying no to, but rather it was the products and services I was offering and the way I was delivering my pitch. If someone said yes, I was out in a split second with paper in hand. If someone said no, I would think: next!
MARKETING COORDINATOR
Tony Muccilli : tony@imprintcanada.com
TRISTAN COMMUNICATIONS LTD. Publications mail agreement no. 40025740 Return undeliverable mail to: 190 Marycroft Avenue, Unit 16, Woodbridge, Ontario, L4L 5Y2 Email: shows@imprintcanada.com ISSN: 1480-1884 GST Registration #: RT892913294
The easiest to embroider, whimsical stuffed animal with the human touch. R
Home of Embroider Buddy®
For registration please scan the barcode EST. 1944
For our full collection of embroidery friendly blanks:
www.embroiderbuddy.com 4
IMPRINT CANADA | January/February 2024
Toll Free: CANADA 1.800.387.8565 U.S.A. 1.800.667.2327
We’re Social:
COMING SOON 2024
SF600
Military Green
MORE STYLES. MORE COLOURS. MORE OPTIONS We're launching bright colours and new designs for 2024. A mix of bold, fun colours with more subtle, easy-to-match shades and a blend of styles that will boost your wardrobe. These colours and designs are made to highlight your unique style and take your fashion game to new heights.
www. gildan.com/ca
NOW OFFERING DTF TRANSFERS
Why Choose Us? Online ordering Free online proofs Free revisions Free Setup/Film Free Colour Matching
Printed in Canada Ships from Canada PolyPrint Transfers™ Free Sample Pack Great Prices
woodstransfers.com
705-645-1737 sandy@woodstransfers.com 15 Gray Rd. Unit 1, Bracebridge, ON P1L 1P8
News {Business Development}
The Humility Advantage
A Game-Changer in Growing Your Promotional Products Business By Jeff Mowatt
In the ever-evolving world of promotional products, distributors and decorators constantly seek innovative ways to engage customers and stand out in the marketplace. As we navigate the realms of social media marketing, it becomes increasingly apparent that the traditional approach of showcasing unbridled success might be due for a recalibration. This is where the concept of the “Humility Advantage” comes into play; a strategic shift that can not only foster
authentic connections but also significantly contribute to the growth of your promotional product business. Consider those annual holiday newsletters we all receive from friends and relatives, narrating a year’s worth of triumphs and milestones. While undoubtedly well-intended, they often carry an undertone of self-absorbed bragging. The parallel to social media marketing is evident. Businesses, in an attempt to engage customers and prospects,
may inadvertently sow seeds of resentment and disconnection by projecting an image of unwavering success. However, social media marketing remains a pivotal tool for businesses to connect with their audience. The crux of the matter lies in the approach. What if, instead of incessant bragging about brilliance, success, and popularity, you embraced the Humility Advantage? Picture this: alongside success stories, inject some humour into the narrative by sharing personal anecdotes that showcase the human side of your business. What if we dared to post humourous bits about our failings and foibles? This isn’t about airing the laundry of failed projects for customers, but rather about demonstrating authenticity and a refusal to take ourselves too seriously. In the realm of customer service training programs, the emphasis often revolves around being perceived as a trusted advisor. Customers and prospects want to engage with businesses and individuals who not only excel in their chosen field but also embody a relatable and authentic persona. The Humility Advantage, then, becomes a powerful tool in achieving this delicate balance. Attempting to present a perfect image of unassailable brilliance, success, and popularity can, paradoxically, make a business unrelatable. Business owners, especially those entrusted with making significant buying decisions for their organizations, understand the imperfection inherent in every endeavor. It is in acknowledging and embracing this imperfection that the seeds of authenticity are sown. The Humility Advantage is a recognition that, beyond the glossy veneer of success, lies a tapestry of everyday humanity. When social media marketing posts reveal the less-than-perfect aspects of business life, it becomes a testament to authenticity. It sends a powerful message that behind the brand or the service, there are real people navigating the complexities of life—just like the customers and prospects they aim to connect with.
The Humility Advantage is a recognition that, beyond the glossy veneer of success, lies a tapestry of everyday humanity. Why does authenticity matter? Because authenticity builds trust, and trust is the bedrock upon which successful businesses, careers, and relationships are built. In an era where consumers are inundated with carefully curated images and success stories, standing out requires a genuine, human connection. As you embark on your social media marketing journey, consider the Humility Advantage as a guiding principle. In addition to showcasing corporate triumphs, share a morsel of personal news infused with self-deprecating humour. This nuanced approach not only humanizes your brand but also contributes to the establishment of a more meaningful connection with your audience. The Humility Advantage is not a departure from success but an augmentation of it. It is an acknowledgment that true success lies not just in achievements but in the ability to connect authentically with others. As you navigate the dynamic landscape of the promotional products industry in 2024, consider the power of humility as a catalyst for growth and lasting relationships. About the Author: Jeff Mowatt is a sales & service strategist, bestselling author, and Hall of Fame business speaker. Visit www.JeffsBusinessTips.com for more information.
8
IMPRINT CANADA | January/February 2024
Merchandise 750+ in stock styles
fersten.com SHORT STAFFED? MISSING RESOURCES?
The
BEST Solution FW3223
RIMOUSKI - 1 color
FW3119
Heavyweight Jackets and much more! DEEP
INVENTORY
REDHILL - 3 colors
FP640
ASTANA - 4 colors
AW ESO M E
DECORATION
Fersten Worldwide Questions about our gear?
Contact us 1•800•565•7462 ©2023 | www.fersten.com
ON TIME
DELIVERY
Go to www.dezinecorp.com and click on the HOT DEALS tab. Available while quantities last!
For All Your DRINKWARE Needs Ce ra m i c | M e t a l | G l a s s | Cr y s t a l | P l a s t i c
orders@dezinecorp.com
www.dezinecorp.com
News {Business Development} Trends, continued from Page 1
1. Sustainability Takes Center Stage
In 2024, the spotlight on sustainability is brighter than ever. Consumers are increasingly conscious of their environmental impact, and this consciousness is permeating their choices in promotional products. Eco-friendly materials, recycled goods, and products with minimal environmental footprints are gaining traction. From reusable drinkware made of bamboo to tote bags crafted from recycled textiles, businesses are aligning their promotional efforts with eco-conscious values. Distributors should consider expanding their portfolios to include products that champion traceability and sustainability. Collaborating with suppliers committed to eco-friendly practices will not only cater to the growing demand but also position your business as a responsible player in the industry.
2. Tech-Infused Promotional Products
As technology continues its relentless advance, promotional products are increasingly becoming more tech-driven. Smart gadgets, wireless charging pads, and Blue tooth-enabled items are popular choices for businesses looking to leave a lasting impression. Custombranded tech accessories, such as wireless earbuds or smart watches, are not only practical but also align with
Distributors and decorators who embrace emerging trends and adapt their strategies accordingly will not only stay relevant but also set the stage for success in our dynamic and evolving marketplace.
the modern lifestyle. Distributors should keep an eye on the latest technological innovations and explore partnerships with suppliers specializing in cutting-edge tech products. Offering promotional items that seamlessly integrate into the digital age will undoubtedly appeal to tech-savvy clients.
3. Personalization Beyond the Basics
Personalization has long been a staple in the promotional products industry, but in 2024 the stakes continue to rise as technology becomes ever-more advanced. Customers now seek a deeper level of personal connection, and distributors can deliver by offering highly customized and unique items. Tailoring promotional products to specific industries, events, or even individual preferences adds a distinctive touch that resonates with recipients. The advances in decorating technology cannot be understated. The market is characterized by advancements in print head technology, improved ink formulations, and enhanced software capabilities, enabling faster and more efficient production. According to Global Info Research’s latest study, the global High Speed Dye-Sublimation Printer market was valued at USD $737.3 million in 2022 and is forecast to grow to $1.275 billion by 2029; that’s a compound annual growth rate of 8.1% over the next five years. As digital printing tech continues to rapidly advance, decorators are able to offer more possibilities than ever before to provide timely and unique solutions. Investing in advanced printing technologies and partnering with decorators who excel in intricate customization will set distributors apart in the competitive landscape. The ability to quickly and seamlessly provide personalized, niche products ensures that clients receive promotional items that truly reflect their brand identity.
4. Collaborations and Social Media Integration
In the age of influencers and social media dominance, promotional products are finding new avenues for exposure. Collaborating with influencers to create custom-branded merchandise can amplify brand reach and engagement. From Instagram-worthy apparel to limited-edition products endorsed by influencers, the promotional landscape
12 IMPRINT CANADA | January/February 2024
Investing in advanced printing technologies and partnering with decorators who excel in intricate customization will set distributors apart in the competitive landscape. is expanding beyond traditional channels. Additionally, integrating social media elements into promotional products is gaining momentum. QR codes, hashtags, and interactive features on products create a seamless connection between the physical and digital realms. Distributors should explore partnerships with influencers and decorators capable of translating online trends into tangible, shareable promotional items.
5. Wellness and Self-Care Products
The events of the past few years have heightened awareness around health and wellness. As individuals and corporations prioritize self-care, promotional products that align with this trend will remain popular. Items like branded fitness gear, wellness journals, and aromatherapy products are finding a place in promotional campaigns. Distributors should consider expanding their offerings to include wellness-focused products that cater to both physical and mental well-being. Aligning promotional efforts with the current emphasis on health sends a positive message and positions brands as advocates for holistic lifestyles.
6. Inclusive and Diverse Messaging
Diversity and inclusion have become integral aspects of modern branding. Businesses are embracing inclusive messaging, and promotional items that celebrate diversity are resonating with a broader audience. Distributors should seek to curate a range of products that convey inclusive messaging. 2024 promises to be an exciting year for the promotional products industry. Distributors and decorators who embrace trends and adapt their strategies accordingly will set the stage for success in our dynamic and evolving marketplace.
ECO-FRIENDLY COMFORT & STYLE SUSTAINABLE MATERIALS
WEEKENDER PERFORATED SNAPBACK CAP
WEEKENDER TRUCKER CAP
LEGEND TECH FLEECE HOODIE VENTURA 1/4 ZIP PULLOVER
ECO-REVIVE® BEANIE ALPINE SWEATER FLEECE 1/4 ZIP PULLOVER
CS-6819 IMPRINTS CANADA JAN FEB 2024.indd 1
11/30/23 12:37 PM
News {Business Development} Traceability, continued from Page 1
Think of this concept as the apple being harvested from the tree and placed in inventory in advance of any specific consumer walking into a store looking for an apple pie.
and apparel industry actually works. Globalization and the demands for fast fashion have morphed the global supply chains into hyper-efficient machines capable of delivering finished products quickly to brands. As a result of many factors including the digitization of commerce, improved logistics and changing sourcing patterns, the industry has evolved and now features pre-produced inventories of input materials (fibre, yarns, undyed fabrics) all along the supply chain that are ready to ship at a moment’s notice. These inventories are manufactured and held with no connection to any specific brand orders, but rather a hope that orders will eventually come. Here is what that looks like (see flow chart below): The challenge lies in the fundamental fact that almost all fibre and yarns, and many of the world’s best-selling greige (undyed) fabrics are produced with no connection to a specific brand request.
Initiated under the Donald Trump administration in the form of Withhold and Release Orders (WRO’s) targeting cotton coming from a specific region of China, and later passed into law under the Joe Biden administration, the Uyghur Forced Labour Prevention Act (UFLPA) is very real and one of the most important issues facing brands and retailers doing business in the world’s largest market. In the first 12 months of enforcement, more than $1.2 Billion worth of materials is reported to have been seized, with the initial focus on cotMade-to-Inventory vs. Made-to-Order Segments of Textile & Apparel Industry ton products shipping out of the Xinjiang Yarn Mills (Tier 3/4) Knitting Mills (Tier 2/3) Dyeing Mills (Tier 2/3) Garment Mills (Tier 1) • Receive orders • Receive orders Cotton is harvested Uyghur Autonomous Region (XUAR) • Buy yarns • Buy cotton fibre • Buy greige • Buy fabrics from the farm, ginned • Make greige fabrics • Make commodity yarns • Finish fabrics region of China. • Make garments and shipped to a • Hold inventory • Hold inventory • Ship to Garment mills • Fill orders warehouse In 2023 to date, more than USD $40M worth of shipments have been detained Triggered after the brand places purchase order NOT connected to specific brand purchase order from China, Vietnam, Cambodia, Bangladesh, Nicaragua, and several other countries. CBP has launched a dashboard that shows detentions This allows these factories to produce larger production lots, by country of origin, product category and more. reduce machine downtime and overall lower costs while makFor those readers thinking they are safe because their busi- ing inventory available to ship at a moment’s notice. ness is not really about shipping into the US market, think Think of this concept as the apple being harvested from the again! The same laws targeting forced labour are on the books tree and placed in inventory in advance of any specific consumin Canada, Australia, New Zealand and soon coming into real- er walking into a store looking for an apple pie. ity in the European Union. Where the connectivity to a specific brand order happens is usually at the moment in the process when dyeing and finishing So where do you start? happens (or when colours are applied). As shown in the blue It helps to have a little perspective of how the global textile box in the diagram, those production steps are only made after
the brand has placed a purchase order. So going back to the question of “where do you start?” If you are the CEO in the original example - because you are looking for this information ‘after the fact’ - you likely don’t have a choice but to ask each layer in the supply chain to: • divulge their sources for the materials they consumed to make your products, • share their commercial invoices and shipping documents and • hope that your business is important enough to each of these companies for them to share this information with you.
So really, ”where do you start?”
I can honestly say that, with more than 35 years of total industry experience, and having spent the last three years consulting with the U.S. Cotton Trust Protocol building their traceability solution, I would NOT want to have to find all this information out ‘after the fact’. My suggestion for all brands and retailBrand ers is to pre-emptively join a program like • Places purchase order the Trust Protocol that is delivering a solu• Receive shipment tion that provides its members with complete fibre-forward supply chain traceability data. Every shipment tracked in the system allows the brand to see each company involved across the full value chain, and to fast-track the process of getting all the required information if ever you face a need by any regulatory body to prove where your products came from and what went into them.
About the Author: Garry Bell is the President & Founder of Chasing Better Consulting Inc. Visit www.trustuscotton.org for more information on the US Cotton Trust Protocol program.
ONE-4-ALL™ HEAT TRANSFER VINYL
BRINGING COLOURS TO YOUR WORLD
AVAILABLE IN 20” WIDE & 6, 12, 30 YARDS LONG
SIZE AVAILABLE
12” x 48” VINYL ROLLS
POLI-FLEX® TURBO®, GLITER® & TUBITHERM® HEAT TRANSFER VINYLS
WWW.JOTOIMAGINGSUPPLIES.CA
1-800-565-5686
14 IMPRINT CANADA | January/February 2024
NATURALLY VERSATILE
Make a bold statement on a blank canvas with Jerzees NuBlend® Fleece Collection. Pill-resistant fleece | 13.3 oz 50/50 Cotton/Polyester | 51 Colors For quotes and inquiries contact: canadacustomerservice@fotlinc.com
News {Business Development}
How to Create Relatable Content & Better Digital Engagement By Lisa Apolinski, CMC Here’s an astounding fact: according to Siteefy, in 2021, 1.5 quintillion bytes of content were created every day. That number jumped 25 per cent in 2022, and is expected to more than double by 2025. With so much content being added daily, many organizations wonder how they can create content that can stand out from this endless digital sea and not only be read, but have strong engagement. The key to rising above this digital noise is to create content that is relatable. Having relatable content equates to having content the prospects can see as applying to them, which means they will remember the content, share the content, and act on the content’s message. Here are key steps in creating content that is relatable and will lead to better digital engagement.
using the extensive knowledge and state-of-the-art decorating techniques from our well-trained staff.” This sentence focuses the purpose for the customer journey versus the company’s services.
Step 2: Identify the How
The next step is to identify how an organization can help customers or prospects go from where they are now to where they want to go. This involves understanding what success would look like for the customer or prospect, and how the solution provided by the organization helps the customer or prospect get to that success point. This is not selling – this is solving.
Step 1: Articulate the Why:
In order to start to relate to the content and brand story, customers and prospects need to hear the brand purpose – the why an organization exists. This goes beyond products and services; how an organization articulates the “why” is key. This encompasses what an organization is known for. Is the organization hoping to impact a community or underserved group? Is the organization hoping to share knowledge so customers can make the best possible decisions? Is the organization wanting to share tools that allow clients to have less stress and more success? A good rule is completing this sentence: At XYZ organization, customers will [add action phrase] by using [add tool or knowledge to achieve action phrase]. As an example, as a company in the promotional products industry, the company could state: “At Bob’s One Stop Promo Shop, clients can choose from the widest selection of promotional products that fit your campaign and budget by
Creating content that is relevant, in its core, is to make the customer experience the center of that communication.
Having relatable, engaging content involves identifying how an organization can help customers or prospects go from where they are now to where they want to go.
By identifying how the organization can assist in the success of the prospect, the communication and content can share that, thus helping the audience make the connection from roadblock to success. In the above example, by leveraging the extensive knowledge of staff, coupled with a wide selection of products and the latest decorating techniques, customers are able to pick and choose the right products for their campaign and budget.
Step 3: Share the What
Sharing the “what” involves sharing stories that highlight these areas and help the audience see themselves in the story. The story paints a picture of what the new possibility for success looks like. By using an organization’s products and services, what can be achieved by the audience? What types of success can the audience achieve with the help of the
16 IMPRINT CANADA | January/February 2024
Having relatable content equates to having content the prospects can see as applying to them, which means they will remember the content, share the content, and act on the content’s message. organization and the service offering? Storytelling puts the focus again on the customer and the end goal of the customer’s journey. The organization is in the background as mentor, providing the guidance, tools and knowledge to help the customer find success. These stories share a testimonial of a prior client’s engagement, which gives the audience a person that is relevant to their situation and has a scenario that is relatable to their current set of circumstances. That new possibility for the audience is shared in a parable and paints a new future where the roadblock is removed and the customer can achieve success. Again, the focus is on the customer and their journey, not on the organization and the products and services that they offer. In all of these steps, the focus is consistently on the customer; why the brand focus is relevant to the customer, how the products and services help the customer achieve the goals they have outlined, and what the new future would look like for the customer with assistance from the organization (in the form of knowledge and tools). Creating content that is relevant, in its core, is to make the customer experience the centre of that communication. And by focusing on the customer, great digital engagement will be the result.
About the Author: Lisa Apolinski is an international speaker, digital strategist, author and founder of 3 Dog Write. She works with companies to develop and share their message using digital assets. Her latest book, Grow Your Market Share In A Zombie Apocalypse, provides expert insight and tips for businesses wishing to survive unimaginable economic conditions. For information on her agency’s digital services visit www.3DogWrite.com.
News {Business Development}
Fix It Before It’s Broken
Leveraging a Forward-Resolve Approach for Better Customer Service By Kate Zabriskie
While a fix-it-the-first-time approach may be the gold standard of customer service, addressing potential issues before they materialize is the true mark of an exemplary user experience. Consider the pace of our modern world; customers today want instant solutions, and any hurdle might be a reason for them to jump ship to competitors. By ensuring their path is clear from potential obstructions before your customers encounter them, you can retain customers and create advocates for your brand. Let’s look at a few examples of forward-resolving in action. Scenario: A customer signs up for a new broadband connection. Forward-Resolving: The service provider sends an email with tips for optimal modem placement, a list of helpline numbers, and information on how to upgrade or modify the plan in the future. Scenario: A customer books several rooms for a group event at a hotel. Forward-Resolving: The reservation agent proactively reaches out to the customer, offering services tailored for groups, such as distributing welcome gift bags, arranging group transportation, setting up a special check-in desk, or organizing group tours. Scenario: A user signs up for a new software application or platform. Forward-Resolving: The company sends tutorial videos and starter guides to ensure users can efficiently use and navigate the software from the start. As those examples illustrate, strong forward-resolving skills differentiate great from good providers. Organizations that get this right realize multiple benefits: 1. A Better User Experience – Whether it’s high-functioning internet, a great event, or software with a condensed learning curve, organizations that forward-resolve deliver a better experience than those that don’t. 2. Enhanced Customer Trust – Organizations that deliver smooth experiences build trust with those who use their services. 3. Positive Reputation – People who experience great service tell others. Over time, those experiences form a reputation. 4. Operational Efficiency – When problems or challenges don’t have a chance to materialize, call volumes decrease, freeing customer service providers to focus on other tasks.
Adopting a Forward-Resolving Approach
How does an organization move toward this way of operating? To forward-resolve, service providers must know their business and think critically about what comes next for the customer. The following 10 ideas suggest actions for getting started and the impact those activities can have.
8. Stay Updated with Industry Trends
1. Encourage Curiosity
Action: Encourage teams to keep abreast of industry news, emerging technologies, and competitor offerings. Impact: Understanding the broader market helps fend off obsolescence.
2. Develop Empathy
Action: Recognize and reward team members who showcase an anticipatory mindset by spotting potential challenges or suggesting proactive solutions. Impact: Positive reinforcement encourages more forwardthinking behaviour among the team.
3. Start Scenario Planning
Action: After implementing a proactive solution, review its impact. Understand what worked and what didn’t. Impact: Continuous learning refines the anticipatory mindset, making it more accurate over time.
Action: Cultivate a culture where team members constantly ask questions about processes, products, and customer interactions. Impact: A questioning mind is more likely to spot potential challenges or areas of improvement. Action: Encourage team members to regularly place themselves in their customers’ shoes. Impact: An empathetic approach allows one to predict customer pain points and address them preemptively. Action: Conduct regular brainstorming sessions where teams discuss potential “what if ” scenarios. Impact: Imagining possible future situations helps teams prepare for them, fostering an anticipatory approach.
4. Empower Employees
Action: Give team members the autonomy to make decisions, take initiative, and offer solutions. Impact: Empowered employees feel a stronger sense of ownership, pushing them to think ahead and act proactively.
5. Invest in Training
Action: Regularly train your team on the latest products, services, and customer feedback. Impact: A well-informed team can better anticipate potential questions or customer issues.
6. Use Data Analytics
Action: Leverage data analytics to study customer behavior, feedback, and purchasing patterns. Impact: Recognizing patterns can help anticipate recurrent issues or predict future customer needs.
7. Feedback Loops
Action: Create mechanisms where team members can share their insights and observations from customer interactions.
18 IMPRINT CANADA | January/February 2024
Impact: Collective knowledge makes teams more alert to potential problems or needs.
9. Celebrate Proactive Behaviour
10. Iterate and Learn
Forward-resolving is not a static process. It requires constant innovation. The methods and strategies used today might become obsolete tomorrow. Organizations should integrate it into every department, not just customer service, to cultivate a forward-resolving culture. Product development, marketing, and sales — every team should have an anticipatory mindset. When the entire organization operates with this proactive approach, it becomes a seamless, efficient machine geared toward optimal customer satisfaction. Forward-resolving is not just a strategy; it’s a philosophy. It’s a commitment to ensuring a customer’s smooth, enjoyable, and hassle-free journey. In the long run, businesses that adopt and perfect this approach are the ones that stand out, thrive, and lead in their respective industries.
About the Author: Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team provide onsite, virtual, and online soft-skills training courses and workshops to clients in the United States and internationally. For more information, visit www.businesstrainingworks.com.
KF4900 INTERLOCK TURTLENECK LONG SLEEVE T-SHIRT 12 oz. /L yd, 100% combed ringspun cotton 1x1 ribbed with 5% spandex Double-needle neckline, armholes and cuffs Made in Canada
WEARABLES Legend Tech Fleece Hoodie Introducing the Legend Tech Fleece Hoodie by Russell. Created from a blend of 66% cotton and 34% polyester tech fleece, it perfectly balances warmth and breathability. Practical and stylish, this tech fleece features a 3-piece jersey lined hood with a drawcord. The raglan sleeves ensure a comfortable fit that allows easy movement. The front boasts a zippered valuables pocket, adorned with weld tape accents, while the front pouch pocket adds functionality. For details visit www.augustasportswear.ca
Heavyweight Stadium Jacket Stay warm with the Stadium (Men’s FW3212 / Women’s FW3214). This heavyweight jacket is constructed with heat tech & microfleece lining and offers many cool features. With a level 4 warmth rating, this jacket is suitable for -10°C to -35°C and will keep you protected during the coldest winter days. Add your logo with any of our 30+ decoration techniques. Available in XS – 4XL (Men) / XS – 3XL (Women). Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com
Jerzees Premium Eco Blend Fleece Presenting the latest innovation, the Jerzees Premium Eco Blend Fleece, a platform for sustainably displaying your designs. This cutting-edge fleece with enhanced loft ensures increased softness and comfort. Crafted from combed, ring-spun cotton, it offers a remarkably gentle touch. Constructed from 100% recycled polyester and sustainably sourced, USA-grown cotton, it’s an eco-friendly way to unleash your creativity. For more information, contact canadacustomerservice@fotlinc.com
Poly Camo Mesh Back Cap DML is introducing its new style #i2024 - the Poly Camo Mesh Back Cap. This medium profile six-panel structured cap is constructed from Poly/spandex blend fabric with double mesh, and features a Modified flat visor and delivers UV protection. The adjustable plastic snap back closure delivers a great fit. Visit dmlcreation.com for more details
New High Visibility T-Shirt Sumaggo's new certified H.V. shirt is part of its Safety Wear line. Style# 52205 is made from premium 65/35 poly-cotton moisture wicking pique fabric. Featured with an ID pocket and 2” 3M Scotchlite reflective materials with contrasting coloured stripes ensuring the compliance of CSAZ96-20 safety requirements. Also available in long sleeve version (Style#52208). Available in Lime and Orange colour in sizes S - 5XL. Contact Sumaggo, Tel: 905-712-9777; visit www.sumaggo.com. Visit them at the National Imprint Canada Show
Solo Panel AJM introduces style 8N150M. This unique cap has a front “Solo” Panel which makes it perfect for any decoration technique. This 5 panel, Constructed Pro-Round Shape offers a hidden front seem which leaves the surface smooth, improving the quality of your decorations. Made from Coolon Polyester / Polyester Mesh, it has a slightly curved peak and comes with a plastic adjustable back strap. Available in 8 stylish colourways and ready for immediate shipping from all 3 Canadian warehouses. Contact AJM International at 1-800-361-6256 or visit www.ajmintl.com
Value Rope Trucker Mesh Back Cap DML is introducing its new style #i5011- the Value Rope Trucker Mesh Back Cap. This High profile five panel structured cap is constructed from a Poly/cotton blend with trucker mesh, and features a Modified flat visor. This cap features a Braided rope accent and an adjustable plastic snap tab closure. Visit dmlcreation.com for more details.
22 IMPRINT CANADA | January/February 2024
SUBLIMATION
40oz TUMBLER
ELITE PRO TUMBLER HEAT PRESS FOR 30oz/40oz
SUBLIMATION
PICKLEBALL
PADDLE COVERS
SUBLIMATION
PICKLEBALL
PADDLES
WWW.JOTOIMAGINGSUPPLIES.CA
1-800-565-5686
717CLASSIC PULLOVER HOODIE ADULT UNISEX
260 GSM 13 OZ/LY (CANADA)
30/S Fine Ringspun Yarn for Softness 3 END Brushed Fleece 65% Cotton 35% Poly - Solid Colors
60% Cotton 40% Poly - Heather Colors
BLACK
COOL GREY
CORAL SILK
CHOCOLATE
DUSTY PINK
DENIM
FOREST
GOLD
HELICONIA
LIGHT BLUE
LIGHT PINK
MAROON
MINT
MUSTARD
NATURAL
NAVY
ORANGE
ORCHID
OLIVE
PURPLE
RED
ROYAL
SAND
SAGE
SAFARI
STEEL GREY
SAFETY GREEN
SAPPHIRE
TEXAS ORANGE
WHITE
YELLOW
GREY HTR
GREEN HTR
MAROON HTR
NAVY HTR
OATMEAL HTR
ROYAL HTR
Double Needle Cover Stitching 1x1 Rib with Spandex Sweatpatch for Relabelling 5/8” Flat Matching Drawcord XS To 3XL
CHARCOAL HTR GRAPHITE HTR
3535 Laird Road, Unit 13 Mississauga, Ontario L5L5Y7 TO ORDER : Email : orders@milltex.ca | Call : 905-820-1100 | Website : www.milltex.ca ADDRESS :
Cloud FleeceTM By Foresight Apparel
The Eco-Revive® Beanie is a stylish and sustainable accessory that offers both warmth and versatility. Made from recycled 100% polyester, this beanie demonstrates a commitment to reducing waste and promoting eco-friendly practices. With its 4-inch rolled cuff, this beanie provides a comfortable and customizable fit, ensuring warmth and style in colder weather.
Immerse yourself in a world of relaxation and style with Catalyst Brand's latest collection of casual streetwear products. Foresight Apparel is designed with both comfort and value in mind. These products are made with 3-end fleece for a thicker and loftier fabric, along with the convenience of tear-away labels which allows for total personalization. Contact Catalyst Group: 1-877-602-6999; CGorderdesk@catalystbiz.com or visit www.CatalystGroupBrands.com
For details visit www.augustasportswear.ca
Performance Slub Cap
Knit Mittens
DML is introducing its new style #i7045 - the Performance Slub Cap. This medium profile six-panel structured cap is constructed from Slub poly/spandex blend fabric, and features a Standard pre-curved visor. This cap features moisture wicking properties and has a Silicone strap with hook & loop closure.
The Graz (FP580) is the perfect accessory to keep you protected from the cold weather. These versatile 100% Acrylic Olympic knit mittens are ideal for embroidered and knitted logos; available in Black, Charcoal, Navy, Royal and Red. One size fits most.
Visit dmlcreation.com for more details
WEARABLES
Eco-Revive® Beanie
Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com
Better performance with racer II Embroidery Solutions Made in Germany
NO PLASTIC GEARS HERE! Made with solid steel construction & State-of-the-Art German engineering for reliable service.
ZSK’s Slim Tubular Arm
TWIGA-SOLUTIONS.COM ONTARIO
A HEAD ABOVE THE REST
1-877-507-7979
ALBERTA
1-888-894-4212
QUEBEC
COMING SOON
TWIGA-SOLUTIONS.COM ONTARIO
A HEAD ABOVE THE REST
1-877-507-7979
ALBERTA
1-888-894-4212
QUEBEC
COMING SOON
CANADA-WIDE SERVICE TECHNICIANS
CANADA-WIDE SERVICE TECHNICIANS
January/February 2024 | IMPRINT CANADA 25
300 30/S Fine Ringspun Yarn for Softness
160 GSM 7.75 OZ/LY (CANADA)
ADULT UNIS E X SIDE SEAM COMBED S/S TEE
100% Combed Cotton - Solid Colors
52% Combed Cotton 48% Poly - HTR Colors BLACK
COOL GREY
CORAL SILK
CHOCOLATE
DUSTY PINK
DENIM
FOREST
HELICONIA
LIGHT BLUE
LIGHT PINK
MAROON
MINT
NATURAL
NAVY
ORANGE
ORCHID
OLIVE
PURPLE
RED
ROYAL
95% Combed Cotton 5% Viscose - Grey HTR Combed Cotton Side Seamed Shoulder Taping Preshrunk Flat Lock Stitch at Hem and Sleeves XS To 3XL
SAGE
SAFARI
SAPPHIRE
WHITE
YELLOW
CHARCOAL HTR
GREY HTR
GREEN HTR
MAROON HTR
NAVY HTR
ROYAL HTR
3535 Laird Road, Unit 13 Mississauga, Ontario L5L5Y7 TO ORDER : Email : orders@milltex.ca | Call : 905-820-1100 | Website : www.milltex.ca ADDRESS :
distributed by #5 – 6304 Burbank Rd. S.E. Calgary, Alberta
sales@sportexsales.com
sportexsales.com
toll free 1-888-735-5057
Single Station Mug Press
ClamShell 15” x 15” Auto Release ClamShell 16” x 20” Auto Release
SwingAway 16” x 20” Auto Release Cap & Pocket Auto Release
Pneumatic Shuttle Auto Release
Dual Station Mug Press
7-in-1 Tumbler Mug Press
Manual Shuttle Auto Release
WWW.JOTOIMAGINGSUPPLIES.CA
1-800-565-5686
WEARABLES
V-Street Full Zip Jacket Introducing the V-Street Full Zip Jacket, a versatile and stylish addition to your wardrobe made with 100% polyester double-knit fabric for exceptional comfort and resilience. The V-Street Full Zip Jacket comes equipped with a convenient front zipper, ensuring a secure and adjustable fit for all your adventures. Set-in sleeves provide a sleek and polished look, while the functional front pockets offer ample space for your everyday essentials. Additionally, dual inside pockets provide extra storage for valuables, ensuring that you're always prepared. For details visit www.augustasportswear.ca
28 IMPRINT CANADA | January/February 2024
Russell Athletic Dri-Power® Fleece Collection Russell Athletic® has played an integral role in delivering high-quality, authentic sportswear since 1902. With over 120 years of experience, they continue to design and create modern-day classics for the everyday athlete. The Dri-Power® Collection is no exception. Made of three-end fleece that combines softness and durability, and moisture-wicking technology that maintains dryness and freshness for long-lasting comfort. For more information, please contact russellcanada@fotlinc.com
Soft Knit Short Sleeve Hoodie
Only need 12 hoodies for an event? No sweat. Want 12 personalized T-shirts for a company ball tourney? The CSI GROUP’s new apparel line is geared to small orders delivered quickly. Get multi-colour logos printed in-house on soft, high-quality Gildan t-shirts, hoodies and crew sweats. Three colours. Three imprint locations.
The Ventura collection from Holloway offers elevated performance, softness and sustainability all in one. This new collection provides true versatility with a super soft flex feel that moves with you throughout your day. Best of all, it's made from our Eco-Revive sustainable fabric, Ventura Suede Knit 6.34-ounce & 89% recycled polyester/11% spandex (solids) & 45% recycled polyester/44% polyester/11% spandex (heathers).
Visit thecsigroup.net or contact orest@thecsigroup.net
For details visit www.augustasportswear.ca
A-Class / Performance
V-neck Sweater
AJM introduces 2 new styles to its “A-CLASS” line of premium headwear where quality materials and skilled craftsmanship are the key components. AC5017 (Fitted-S/M, L/XL) & AC0017 (Velcro closure), are made from a polyester & spandex weave, the textured “Ovoid” fabric enhances moisture wicking properties. Both styles come available in black, charcoal, midnight blue & white.
The Stargard (Men’s FW3008 / Women’s FW3005) is a fall layering essential. A modern classic, this fine gauge v-neck sweater is sure to make a great impression. Made from 60% cotton and 40% acrylic, the Stargard is offered in 4 trendy fall colours. Choose from an array of decoration techniques to complete your look. Available in sizes XS-3XL. Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com
WEARABLES
Get Small Orders Quickly
Please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com
Digiscreen S is the new Ser.Tec. solution to integrate digital printing into current auto or manual screen printing carousels. Equipped with 8 Ricoh Gen 5 print heads that guarantee high productivity of up to 200 pcs/hr
TWIGA-SOLUTIONS.COM ONTARIO
A HEAD ABOVE THE REST
1-877-507-7979
ALBERTA
1-888-894-4212
QUEBEC
COMING SOON
TWIGA-SOLUTIONS.COM ONTARIO
A HEAD ABOVE THE REST
1-877-507-7979
ALBERTA
1-888-894-4212
QUEBEC
COMING SOON
CANADA-WIDE SERVICE TECHNICIANS
CANADA-WIDE SERVICE TECHNICIANS
January/February 2024 | IMPRINT CANADA 29
UNISEX HEAVY WEIGHT NANTUCKET FLEECE
GREY
3535 Laird Road, Unit 13 Mississauga, Ontario L5L5Y7 TO ORDER : Email : orders@milltex.ca | Call : 905-820-1100 | Website : www.milltex.ca ADDRESS :
C
M
Y
CM
MY
CY
CMY
K
SEE IT AT
THE 2024 NATIONAL IMPRINT CANADA SHOW
ALL OPERATION MODES
• 1 - 4 Heads Models • 1st in the industry with Speeds Up to 2.020 rpm with superior s�tch quality
BORDER FRAME
CAP
TUBULAR
• Solid steel construc�on with State-of-the-Art German engineering
TWIGA-SOLUTIONS.COM ONTARIO
A HEAD ABOVE THE REST
1-877-507-7979
ALBERTA
1-888-894-4212
QUEBEC
COMING SOON
CANADA-WIDE SERVICE TECHNICIANS
New Parkdale Ceramic Mug Cozy up this winter with the New ‘Parkdale’ (12 oz./355ml) ceramic mug. Available in matte black or matte white options, the Parkdale (style C2500) includes a removable silicone base, to protect your desk or table surface, a push down lid for splash resistance. Individually gift-boxed in Dezine Corp’s Ripple gift box, consider the Parkdale for your next promotional gift or give-away.
Woven Lanyards DML is offering its Woven Lanyards. Features include up to 4 weaving colours, DML can match any PMS colour to suit any promotion. These lanyards are 36” in length and come in 3 different widths. Vector Art set-ups and shipping are included.
For more information, please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com
Elevate Your Travel Gear With Embroidered Tags
Visit dmlcreation.com for more details
SlipZip Reusable Storage Bag
Discover versatile, stylish and functional Embroidered Emblems in tag formats, perfect for travel. Use them as key-tags, pull-tags, or luggage-tags with options like grommets, split-rings, and more. Ideal for keys, backpacks, luggage, laundry bags, aircraft components, or as promotional items. Double-sided key-tags and pull-tags offer design flexibility. Luggage tags feature a Merrow border and a reinforced hole for easy attachment. Crafted from 100% polyester twill with vibrant embroidery, these tags support up to 15 colours, various shapes, and sizes.
Debco is showcasing its SlipZip Horizontal Gusseted Reusable Storage Bag, style BGKP8. This storage bag has dimensions of 8” W x 6” H x 2.5” D and features a PEVA plastic construction that is washable and reusable. The tight seal makes it perfect for sandwiches, fruits, veggies and other snacks. Ideal for stationery organization like elastics and paper clips, this bag can also be used as a toiletry bag. Hand wash only, this item meets with FDA requirements. For more details, visit www.debcosolutions.com
For details, please visit www.emblemtek.com
The New DTF 300 Fast
SaratogaTM Kraft Journal
Elevate your business with versatility and efficiency over your competition with Ser.Tec.’s latest innovation – the DTF 300 Fast! Two state-of-the-art print heads, with 12 channels for impeccable quality at high speeds. Fully automated production, from start to finish with user-friendly WhiteRIP software for seamless control. The low-cost bulk ink system provide huge value.
ADG Promo is showcasing the Saratoga™ Kraft Journal. This journal is perfect bound and features a back document pocket, 80 sheets of lined kraft paper and a matching elastic loop closure with ribbon bookmark. For details visit www.adgpromo.ca
For details, please visit www.twiga-solutions.com
Antique Hand Finished Medals AT Designs is showcasing its Custom Hand Finished Antique Medals. These antique Medallions are Spin Cast and Hand Finished and available up to 8” in size. Custom cast medals are available in any shape or design available with or without colour. No 2D die or set up charge. 3-D molding is available. These custom cast medals come in Antique Gold, Silver, Copper.
Custom Metal Coasters Bontius & Co. is showcasing its classic custom Metal Coaster. Great for any promotional campaign, these coasters are 3.25” and are available with your choice of plating. Impress your clients with next level quality. For details, visit www.bontiusco.com
Visit www.ATdesigns.com
Manufacturers of sewing threads, wholesalers of elastics, tapes, trimmings etc.
CELEBRATING 100 YEARS ! Canadian owned & operated since 1924
THREADS, BOBBINS, BACKINGS, SPRAYS, NEEDLES,SCISSORS and Sew Much More!
Visit our booth #206 & 208 NEWFOUNDLAND
MARITIMES
MONTREAL
info@cansew.ca 32 IMPRINT CANADA | January/February 2024
TORONTO
WINNIPEG
www.cansew.ca
CALGARY
EDMONTON
1‐800‐361‐7722
VANCOUVER
Ice Chest Cooler
Sublimated Ninja Loop and Petite Loop
DezineCorp is proud to introduce the new Koolatron 54 Quart Ice Chest Cooler (style IKIC-54). This environmentally-friendly cooler features premium insulation and a securely locking steel latch to keep your drinks and snacks cool without electricity. This portable ice chest features a generous 51 litre (54 quart) capacity that can hold up to 85 standard soft drink cans so you have room for whatever you need. Decorate with a full colour IDezine Sticker. Perfect for your next road-trip or outdoor event! Please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com
Visit www.pcna.com for details
Debco is offering the Mulholland 15 Oz. Mug (DA7305). The Ceramic (Quartz) double walled construction provides excellent insulation. The glossy black exterior gives a great decorating surface for brand logos to stand out, and the Black PP slide closure lid ensures your beverages don’t spill. For more details, visit www.debcosolutions.com
Gold Beveled Acrylic Award Available in three sizes: 5” x 6”; 5” x 7”; 5” x 8”. This acrylic award comes shrink wrapped, in a foam pouch in a white cardboard box. Great for corporate accomplishments, prizes, dedication gifts, office gifts, sporting gift, community event, plaques and awards, medals, recognition, race trophy, mountain bike race, tours and more!
SaratogaTM Satisfy Travel Mug ADG Promo is showcasing the Saratoga™ Satisfy Travel Mug. This 40 oz. powder-coated travel mug features an ergonomic comfort handle and a polypropylene straw and screw on lid. Constructed from 18/8 stainless steel with a vacuum sealed copper lining, this mug keeps drinks cold for up to 30 hours and hot for up to 12. For details visit www.adgpromo.ca
Visit dmlcreation.com for more details
Mulholland Mug
Herschel Classic Crossbody Tote PCNA introduces the Herschel Recycled Classic Crossbody Tote (200948). Simple, versatile and made with recycled EcoSystem™ fabrics. This crossbody is a go-to for your daily journeys and keeps the essentials within reach. Details include a Zippered closure with Prusik cord pull, Smooth webbing strap that adjusts for comfortable hands-free journeys, and front sleeve pocket.
Never lose your phone again! DML Creation is offering its Sublimated Petite Loop and Ninja Loop. These handy and customizable 1/2” loops are made from 100% polyester and feature a length of 11.8”. Vector Art set-ups and shipping are included.
For more information, visit www.activelifepromo.com
Die Struck Medal with Cut Out DML is showcasing its Struck Medal with Cut Out. SKU: DM-C features high quality medals that are made from 2D Die struck zinc alloy. The back side can be laser engraved. Vector Art set-ups and shipping are included. Visit dmlcreation.com for more details
TAILORED SOLUTIONS FOR
PRODUCT SOURCING Enhance your business operations with ASI Canada®’s ESP+. Access unique features tailored to meet your specific needs and streamline your daily tasks. Canadian Supplier Filtering Simplify your supplier search by exclusively targeting those who ship to and operate within Canada. Say goodbye to unnecessary complications and focus solely on relevant options. Effortless Canadian Currency Display Save time and eliminate the need for manual calculations. ESP+ allows you to automatically view prices in Canadian dollars, providing you with a seamless shopping experience. MEMBERS: CONTACT YOUR CUSTOMER SUCCESS MANAGER AT (800) 546-1350 FOR MORE INFO. NOT A MEMBER?
Scan the QR to learn more or visit go.asicentral.com/402-15448. © 2023, ASI Canada®. All Rights Reserved. 402-15448 1023
January/February 2024 | IMPRINT CANADA 33
903CREWNECK SWEATSHIRT ADULT UNISEX
260 GSM 13 OZ/LY (CANADA)
30/S Fine Ringspun Yarn for Softness 3 END Brushed Fleece
BLACK
COOL GREY
CORAL SILK
CHOCOLATE
DUSTY PINK
DENIM
FOREST
HELICONIA
LIGHT BLUE
LIGHT PINK
MAROON
MINT
NATURAL
NAVY
ORCHID
OLIVE
RED
SAND
SAGE
SAFARI
100% Cotton Facing for Excellent Printing 65% Cotton 35% Poly - Solid Colors 60% Cotton 40% Poly - Heather Colors Double Needle Cover Stitching 1x1 Rib with Spandex Sweatpatch for Relabelling XS To 3XL
SAFETY GREEN
SAPPHIRE
WHITE
YELLOW
CHARCOAL HTR GRAPHITE HTR
GREY HTR
GREEN HTR
MAROON HTR
NAVY HTR
OATMEAL HTR
3535 Laird Road, Unit 13 Mississauga, Ontario L5L5Y7 TO ORDER : Email : orders@milltex.ca | Call : 905-820-1100 | Website : www.milltex.ca ADDRESS :
NEW TECHNOLOGY SMART TENSION SYSTEM Smart Tension System automatically adjusts thread tension by analyzing the stitch type and machine speed. Produce consistently high-quality embroidery with STS and reduce lost productivity in manual adjustment of thread tensions.
SLIM CYLINDER ARM Redesign of the cylinder arm improves the quality of embroidering on products. Reduction of the cylinder arm circumference to 170mm. Reducing working space between the needle plate and cap frame.
SMART ACTION PRESSER FOOT
PICKER ON / OFF
Smart Action Presser Foot (SAP) adjusts the height of the presser foot automatically by way of an independent presser foot motor.
We offer Picker on/off both two versions. You can get below meaningful result when selecting Picker Off version.
Regardless of the thickness of the fabric, the best quality embroidery can be completed easily with SAP.
Do not need to replace picker when it’s bent or snapped.
Adjust the minimum height of the presser foot by setting preferences on the operation panel
Easy to change bobbin and bobbin case.
SWF CANADA INC.
300 Trowers Road, Unit 13 Woodbridge, ON, L4L 6A1
Please call 416-889-3598
Racer R Powered By German Engineering Experience the groundbreaking Racer R in Canada, a pinnacle of sewing innovation. Choose from 1 to 4 Head Models with speeds up to 2,020 rpm with impeccable stitch quality. Crafted with solid steel and powered by state-of-the-art German engineering. For details, visit www.twiga-solutions.com
Toyoda Falcon Pneumatic Automatic & Manual Heat Presses The design of the new Toyoda Falcon Dual Heat Presses combines a heavy-duty solid steel industrial grade pressing framework which delivers accurate heat and pressure. Choose from fully pneumatic automatic options to manual ones which can be used for a variety of decoration methods. All dual presses come with a state-of-the-art laser alignment system. For details, please visit www.rbdigital.ca
New Magnetic & Sideless Bobbins
Roland DG VersaStudio BN2-20A Printer Cutter
Cansew Inc. is showcasing their “BAD BOY” bobbins which have always been great, but now they are MAGNETIC as well. The new Bionic Boy bobbins feature a magnetic and sideless design, which help improve productivity.
A next-gen leap in professional graphics production, the Roland DG VersaStudio BN220A redefines compact printing and cutting. Combining premium quality and versatility that delivers faster print speeds and provides user-friendly operation, these devices empower creators to achieve professional-grade results from any space.
Contact Cansew Inc.: 1-800-361-7722 or info@cansew.ca. www.cansew.com
Toyoda Falcon UV DTF Printer The NEW Toyoda UV DTF 24” Printer – a revolutionary tool that transcends traditional printing boundaries. This state-of-the-art printer employs UV technology which automatically laminates your 3D decals and delivers a unique feel in the user’s hand along with excellent durability. DTF capability ensures seamless transfers onto a variety of surfaces, from textiles to ceramics.
Call Stahls’ today at 800-521-5255
Helix One (Benchtop Cylindrical Printer) The Helix ONE is a dedicated benchtop cylinder printing machine designed to decorate straight walled and tapered cylinders including plastic bottles, stainless tumblers, glass candle holders and more. The Helix ONE prints using UV technology, which results in the product being fully cured upon completion.
For more information, please visit www.rbdigital.ca
Embroider Without Boundaries Revolutionize your embroidery production with Coloreel. Say farewell to limits as this groundbreaking technology grants you unlimited colors & potential. Transform threads on demand, unleashing a vibrant spectrum of creativity. Upgrade your business with the Coloreel/ZSK package special, now with a stitch counter connection. For more information, please visit www.twiga-solutions.com
Please visit www.rbdigital.ca
Epson® SureColor® F2270 DTG Printer
Create a flexible multi-head embroidery configuration. With Melco’s modular design, you can network multiple machines together, adding heads as your volumes grow. It also allows you to run either the same, or different projects simultaneously, maximizing your output capacity.
This versatile hybrid printer excels in both direct-to-garment (DTG) and direct-to-film (DTF) printing, delivering exceptional image quality and seamless operation at an exceptional value. Precision-engineered for superior image quality, vibrant colours, and intricate designs, the SureColor® F2270 optimizes productivity, enhances efficiency, and reduces costs.
Visit www.embroiderysystemscanada.com or call 1-888-805-8631
Call Stahls’ today at 800-521-5255
Modular Design Gives You Flexibility
HYBRID 3.0 SERIES
THE BEST OF BOTH WORLDS!
AEOON’S HYBRID PRINTER IS DTG & SCREEN PRINTING. PERFECTLY COMBINED IN ONE MACHINE. TWIGA-SOLUTIONS.COM ONTARIO
A HEAD ABOVE THE REST
1-877-507-7979
36 IMPRINT CANADA | January/February 2024
ALBERTA
1-888-894-4212
QUEBEC
COMING SOON
CANADA-WIDE SERVICE TECHNICIANS
CORP.
www.canadasportswear.com
2024
Time for a change!
1954 - 2024
th
anniversary / anniversaire
THANK YOU!
EQP
SPECIAL on all products
MADE IN CANADA
Write coupon code on your PO:
IMPRINT2024MVP VALID TO MARCH 31, 2024
INFO@MARTINIVISPAK.COM
Big K Imprint Ad Fall 2023 FINAL.qxp_Layout 1 2023-10-13 10:34 AM Page 1
Hi-Vis Workwear Get Noticed on the Job.
Rule the Worksite SAFETY VESTS • Traffic • Surveyor • Supervisor • First Aid RAINGEAR • Jackets • Pants • Bib Pants
SAFETY WEAR • Jackets • Hoodies • Sweatshirts • Work Pants • Overalls • Coveralls • Short T-Shirts • Long T-Shirts • Work Shorts
FIRE RETARDANT • Vests • Jackets • Bib Pants • Coveralls • Hoodies CHAINSAW SAFETY • Faller Pants • Logger Chaps
® ®
SAFETY FIRST
Kanadian Brand
For the best quality, selection & value visit: www.BigKclothing.ca • Call Toll Free 1.877.688.3031
CORP.
ATHLEISURE Not just your all day every day tracksuit PACKABLE
Elasticized waistband with adjustable drawcord
Zippered vent at side seam.
Family owned & Canadian operated supply partner!
www.canadasportswear.com