February 2021

IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS FEBRUARY 2021

A Tristan Communications Ltd. Publication

INSIDE THIS ISSUE

SUPPLIER NEWS & GLOBAL RETAIL UPDATE

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MARKETING TRENDS FOR 2021 & BEYOND

The pandemic has forced an even greater acceleration and shift towards digital marketing. We highlight seven key trend takeaways from Deloitte’s Global Marketing Trends report.

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WHERE DOES OUR INDUSTRY GO FROM HERE

Imprint Canada spoke with industry leaders to gauge what impact the pandemic has had on suppliers, decorators, distributors and end-buyers, and where they see the industry going as we emerge from the pandemic.

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NEW PRODUCT SPOTLIGHTS

Leading suppliers showcase their newest product offerings. 14

Volume 28, Issue 1

Why Employee Recognition Matters More Now Than Ever

By Adriano Aldini, Imprint Canada

The pandemic has brought with it - among many other challenges - a fundamental change in the way we are currently working and conducting business.

Companies have had to pivot, refocus and realign their strategies and objectives in the hopes of emerging from the pandemic hopefully intact and possibly stronger than before.

While the physical environment of the workplace has fundamentally changed for the time being, what has not changed is the reliance that The pandemic forced companies to pivot and rely on the resilience of their employees. Recognizing these companies have had to place on their efforts will be vital to retaining them in future. employees.

The argument can easily be made that retaining good employees, is now more important than ever to a company’s success.

Recognition, continued on Page 10

Effective Networking in a Virtual World

By Jill J. Johnson

With the shift to our new virtual world, you have probably found it more difficult to build and sustain professional relationships. Yet, the virtual technologies we are all using have actually expanded our opportunities to network and build connections.

We are no longer limited to connecting with those in our local community as we now have expanded opportunities to connect with people from around the world. It is possible to build relationships by using virtual experiences. The challenge is, how do you do it?

Making Virtual Networking Connections

Some social media efforts seem to be a complete waste of time. But social media now provides new opportunities to make connections with others. The key is how you use social media to build and sustain your relationships with others in your network.

Networking, continued on Page 6

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FEBRUARY 2021 These tax policies will have to take into consideration that some individuals may not be in a position to increase their tax payments, while businesses that are doing well will surely be asked to pay more.

Get the economy going, then tax it!

According to a recent International Monetary Fund (IMF) report, once vaccines and therapies become widely available, fiscal policies - which include tax and spending measures - will play an integral part in influencing and managing economic recovery.

In the report, the IMF indicated the first phase of the recovery will see governments provide individuals with specific and temporary tax cuts, thereby increasing disposable income. The next phase would see governments “unwind” tax cuts and begin implementing tax policies to collect monies paid out during the pandemic.

The IMF report also notes that tax policies will be developed to “tackle record high public debt levels.”

They will also examine “tax opportunities arising the “digital economy” that has rapidly evolved in response to the pandemic. There will also be ways in which tax policies will bring emerging economies to the forefront, such as the “greening of our economy.”

Currently in economically advanced countries, personal income taxes raise approximately 25 per cent of total revenues, while corporate income taxes raise approximately 12 per cent. Moving forward in a post pandemic economy, the report foresees both personal and corporate taxation rate increases, with exponential earnings as well as base taxation threshold levels increased to protect lower income earners.

The IMF report also notes that value-added taxes such as our goods and services tax - will play a key role in post pandemic taxation policies since these will be able to be applied and collected tax at each level of the supply chain.

In fact, an economic think tank - hosted in Toronto in late 2020 by C.D. Howe Institute - estimated that restoring the GST to its original level of seven per cent, while also raising the GST tax credit to offset the impact on lower-income households, would raise approximately $15 billion in annual revenue.

The think tank also considered various other potential tax reforms, such as increasing the carbon tax, adopting a capital gains tax on primary residences and imposing “wealth” taxes, but ultimately concluded that the GST and capital gains tax are the most viable candidates for financing future spending.

The IMF report also concluded that excise tax on selected goods and services, such as alcohol, tobacco, and unhealthy foods (such as sugary drinks), as well as plastic waste, will also become a tax tool for governments to both generate tax revenue while achieving behavioral and health objectives.

When the day comes that we have recovered from the COVID-19 medical crisis, that will be the day that government policy to reduce deficits and the accumulation of debt will take centre stage.

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February 2021 | IMPRINT CANADA

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IMPRINT CANADA

Supplier News

THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS January/February 2021 - Volume 28, Issue 1

ONLINE EDITION

Fashion Biz Announces New Hire & New Territory Representation Fashion Biz Canada is very pleased to announce that Daniel “Danny” Ruest has joined its sales team as the Sales Agent for Ottawa Valley, Eastern and Northern Ontario. Danny brings 24 years of outstanding service and professionalism while serving in a similar role with Trimark Sportswear.

This is a new sales territory that will include Ottawa City, Gatineau, Aylmer, Hull, Masson and Buckingham, Sudbury, North Bay and Sault Ste. Marie, Hearst, in addition to Port Hope.

For more information, Danny may be reached at danruest@outlook.com, or directly at Tel: (613) 277-0944.

GLOBAL RETAIL NEWS

Source: Fibre2Fashion.com

prior to the pandemic.

Overall apparel sales in the United States declined by 19 per cent in 2020, according to a survey by The NPD Group, despite sales of basics, like sweatpants increased by 17 per cent; sleepwear rose by 6 per cent, and sports bras grew by 10 per cent during last year. Fashion footwear sales declined by 27 per cent during the year.

Due to the ‘work from home’ trend, tailored clothing, dresses and dress shoes - which were already losing share to more comfort-oriented attire pre-pandemic - were hit particularly hard in 2020, the survey found.

70 cent of consumers in the NPD survey reported that once they can return to work and resume other activities, they plan to dress just as or more casually than they did

PVH Corp names Trish Donnelly as CEO of PVH Americas

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12-22-2020

PVH Corp., has announced that Trish Donnelly, former chief executive officer (CEO) of Urban Outfitters Group, will join the company as CEO of PVH Americas.

Donnelly will have responsibility for the Calvin Klein,Tommy Hilfiger and Heritage Brands businesses in the Americas and for the global Calvin Klein brand.This new regional approach is modelled on PVH’s proven structure in Europe. Donnelly will oversee the company’s North America-based brand leaders, including Calvin Klein CEO Cheryl Abel-Hodges.

“Donnelly is one of the most experienced and successful leaders in our industry. Her proven track record in winning with the consumer, driving industry-leading e-commerce, and balancing that with very strong retail execution and best-in-class partnerships, makes her the ideal leader to drive the charge for sustainable, profitable market-share growth for PVH Americas,” Stefan Larsson, CEO of PVH, 2:40 saidPMin a press release.

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IMPRINT CANADA | January/February 2020

NEWS 1

WHY EMPLOYEE RECOGNITION MATTERS MORE NOW CONTʼD PG 10

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EFFECTIVE NETWORKING IN A VIRTUAL WORLD CONTʼD PG 6

4

SUPPLIER NEWS / GLOBAL RETAIL NEWS

8

MARKETING TRENDS FOR 2021 & BEYOND

11

WHERE DOES OUR INDUSTRY GO FROM HERE

NEW PRODUCT SPOTLIGHTS

US apparel sales fall by 19% in 2020: NPD

Emblemtek_Imprint_JanFeb-2021.pdf

www.imprintcanada.com/magazine

14 25 28

WEARABLES SHOWCASE ADVERTISING SPECIALTY SHOWCASE SUPPLIES & EQUIPMENT SHOWCASE

PUBLISHER

Tony Muccilli : tony@imprintcanada.com

PRODUCTION MANAGEMENT

OFFICE ADMINISTRATOR

Maria Natale : shows@imprintcanada.com

GENERAL INQUIRIES

Adriano Aldini : news@imprintcanada.com

feedback@imprintcanada.com, (905)856-2600

CONTRIBUTORS

ADVERTISING SALES

Adriano Aldini, Jill J. Johnson

MARKETING COORDINATOR

Tony Muccilli (Toronto) Tel: (905) 856-2600 Fax: (905) 856-2667

Steve Silva : feedback@imprintcanada.com

Imprint Canada is published six times per year

by Tristan Communications Ltd. The contents of this publication may not be reproduced either in part or in whole without the consent of the copyright owner. The views expressed in this publication are not necessarily those of the publisher.

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speaking softly and carrying a big message We’re committed to delivering excellent service and quality products year after year. And we work hard to make the world a more beautiful and comfortable place, one garment at a time. From Gildan® Heavy Cotton™ to Gildan Softstyle®, fleece to performance-wear and polos, to colour consistency that lasts, we’ve got a style for every body.

Explore all our brands at mygildan.ca

News {Business Development} Networking, continued from Page 1

Finding potential customers to connect with by searching the social media sites using keywords and company names is one way to identify new connections. An even better way is to take advantage of the various virtual meetings and events that you are already participating in and connect with those who are also participating in them.

If you have two monitors on your computer, use one monitor to participate in the meeting and your other monitor as your search engine. If you don’t have two monitors, use your smartphone or tablet. Pay attention to the people you are resonating with or those who are making thought-provoking comments in your virtual meetings.

On your other monitor or device, go to LinkedIn and see if you can find this person while you can still see their face in the meeting. You might be surprised at how difficult that can be, especially if they have a common name or have changed their appearance. By doing it while you’re still participating in the virtual meeting, you can double check that you have the right person before you send them a LinkedIn invitation.

When you send the invitation, be sure to personalize the connection message. Say something like, “Joe, I enjoyed your comments in the XYZ meeting today. I’d love to connect with you on LinkedIn.” The goal here is to establish an initial connection, not to make a sale or have them do something for you. You have to earn that right. Do not immediately reach out and try to sell them something once they accept your connection.

Successful Approaches to Networking Virtually Once you’ve established a connection with a potential customer, begin to explore the opportunities available to you to get to know that individual better. It is easier to do than you might think.

The most effective way to stand out to a new contact is to engage with them on the social media platform. Start to regularly post comments on their social media post and when appropriate, share their post on your own social media pro-

Engagement is vital to building relationships. It requires energy and effort just as it does in the physical world.

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IMPRINT CANADA | February 2021

files. Don’t just “like” something that they’ve posted. Likes, hearts, thumbs up and other reaction acknowledgments don’t make you stand out. These are just passive engagement reactions and do not get much notice.

Active engagement that gets your name in front of your connection will make you stand out and connect in deeper ways.

Those who are successful at networking virtually are looking to expand their connections with those with whom they share mutual interests. Those mutual interests turn into opportunities.

If your connection has shared something on social media that you find interesting, do your own post and tag them in it.

Take a picture of you holding their book with a testimonial.

Then post your testimonial on their book page on Amazon.

The idea here is to stand out, especially if they are someone who has a very large social media following.

Engagement is vital to building relationships. It requires energy and effort just as it does in the physical world. It is important to take this slowly. Nothing freaks someone out more on social media than the appearance of having a stalker or someone who is only connected to sell to them. Look for opportunities that are appropriate, but not every day, especially in the beginning.

Take Your Networking to The Next Level If the person you’re connecting with is someone that you would like to know better and the feeling is mutual, suggest setting up a telephone call or virtual meeting. That will allow for deeper communication beyond the written word.

Explore opportunities that might be mutually beneficial or ask them if there is something specific that they need right now that you might be able to provide.

Leverage the combination of interacting with them on social media platforms, phone calls, virtual conversations

Too many people today make an initial connection on social media or in a virtual meeting and then bombard their contact with too many asks. That is not building a relationship. That is pushing for a sale. and email as a way to stay connected. This needs to be organic and it cannot be forced. Too many people today make an initial connection on social media or in a virtual meeting and then begin to bombard their contact with too many emails or too many asks. That is not building a relationship. That is pushing for a sale.

Those who are successful at networking virtually are looking to expand their connections with those with whom they share mutual interests. Those mutual interests turn into opportunities. In the best of all worlds those opportunities are mutual, not one-sided.

Final Thoughts

One thing is certain, virtual interactions are here to stay.

Those who are most effective at networking in this “new normal” will bridge the gap between connections and relationships by strategically looking for opportunities to connect.

Remember, networking is about building relationships, not making sales.

It is vital to keep this key difference in mind as you begin to take steps to use virtual opportunities to make new connections. Sales will eventually flow from these relationships, but the primary goal in networking is to make a casual connection and build it into to a deeper relationship. Then, you take advantage of the virtual world to help you sustain and deepen that connection over a longer period of time.

About the Author: Jill J. Johnson, MBA, is the President and Founder of Johnson Consulting Services, an award-winning management consultant, and author of the bestselling book Compounding Your Confidence.

Jill helps her clients make critical business decisions and develop market-based strategic plans for turnarounds or growth. Her consulting work has impacted more than $4 billion worth of decisions. She has a proven track record of dealing with complex business issues and getting results.

For more information on Jill J. Johnson, please visit www.jcs-usa.com.

News {Business Development}

Marketing Trends for 2021 and Beyond Marketing post COVID-19: Looking to brands for help In a recent Global Marketing Trends 2021 report from Deloitte Insights - which surveyed more than 2,400 global consumers and over 400 executives - the results highlighted that trust and brand loyalty are even more connected now than before, as consumers expect brands to be able to pivot quickly during these uncertain times.

Among the most revealing findings: Top leaders across nearly every executive function are feeling significantly less confident than they were just a year ago about their ability to influence

peers and drive big changes in their businesses.

Executives also said they’re prioritizing improving efficiency and productivity over more human-centric initiatives such as strengthening customer engagement and increasing the company’s impact on society. But when we polled consumers, they told us that these are precisely the types of actions they expect from brands. More than a quarter of consumers said they walked away from companies they perceived to be acting selfinterestedly.

The message is clear: Efficiency may be paramount to survival, but at a time when consumers are demanding more from businesses, marketing post COVID-19 is about creating an authentic human connection.

Below are seven key trend takeaways from the Deloitte Insight report:

1. Purpose:

The COVID-19 pandemic has been the biggest reset for brands in a century. Almost overnight, companies have had to change how they create content, market services, distribute products, and take care of newly remote teams. Yet purpose-driven companies are likely already better positioned to ride out this time of extraordinary change—they know why they exist and who they’re built to serve, regardless of what they sell today.

2. Agility: It may never have been more important for brands to quickly respond to changing customer needs. In their survey of more than 2,400 global consumers, 58 per cent of respondents could name a brand that was able to nimbly switch offerings to react to the “new normal.” And two-thirds of consumers surveyed reported the pandemic has increased their appreciation for well-designed technologies, too 3.Human connections: When COVID-19 swept the globe and technology became the primary conduit for interaction during lockdowns, people increasingly craved human connection. As a result, consumers moved toward companies that elevated human-centric experiences.

Times of societal disruption are a call to action for companies to rethink their values, operations, and infrastructure. It’s an opportunity to innovate and rebuild in a manner that empowers organizations to respond quickly and authentically to human needs.

4. Trust:

Trust arises when what’s promised is what’s delivered. Messaging should be transparent, and delivering on those messages should be consistent and reliable. Trust can mean many things within organizations, but for consumers it’s essentially whether brands deliver on their promises.

5. Participation: As digital innovation brings people and brands closer together, customer engagement is quickly becoming a two-way street where customers can also participate as brand ambassadors, influencers, collaborators, and innovators. And it turns out, people’s biggest motivation to participate in brands is helping others.

6. Fusion: This trend recognizes the power of innovative business partnerships and reimagining what is possible through collaboration. As an example, “ExxonMobil partnered with a global tech company and a local car care brand to create a ‘digitally enabled car maintenance experience.’ A data platform created through the ecosystem enables customers to receive maintenance recommendations and make online reservations to have cars serviced; at the same time, it enables ExxonMobil to not only fuel vehicles but also ensure they are running safely and effectively.”

7. Talent transformation: Once they assess their talent capabilities, marketers can develop a core team that best reflects their competitive advantage. For example, offloading tactical tasks such as copyediting and graphic design to gig workers can free up marketing teams to dive into creativity and strategy.

The prevalence of the “gig” economy not only provides marketers with a network of contractors, and the ability to scale when needed, but also a platform to source new ideas While Deloitte’s report highlights the good sense consumers already expect from brands, agility is critical within the framework of how we work and the need for the kinds of technology-driven talent that accelerates digital transformation.

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IMPRINT CANADA | February 2021

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News {Business Development} Recognition, continued from Page 1

What have you done lately to show your employees how much they are appreciated?

In diverting attention, resources and energy in adapting to - and manoeuvring throughout - the pandemic, organizations may have inadvertently overlooked their most important resource: their employees.

During the better part of the past 12 months, employees have been forced to adapt to a radically new dynamic; they have turned their homes into offices and have strived to remain productive in a remote setting while likely simultaneously juggling online schooling needs for their children, all while shouldering the social and health concerns that pandemic has forced upon all of us.

Needless to say, it’s a trying time for everyone. So when was the last time you showed your employees some recognition for their unwavering support?

Recognition helps employees see that their company values them and their contributions to the success of the business.

This is particularly key when organizations change, like they are currently being forced to due to COVID-19.

Recognition, especially during times like these, helps employees build a sense of security in their value to the company, while motivating them to continue to do great work.

There are many ways that employee recognition impacts business productivity. At the end of the day, a company is only as good as its employees, and when employees are recognized for their efforts, they are happier; the difference is palpable and increased efficiency is the natural by-product.

How often do you recognize your employees?

While common knowledge dictates that employee happiness is vital for the overall success of your company, when was the last time you showed your employees that you cared?

Recognizing employees for their productivity and loyalty is a need that has only been amplified during the pandemic

It’s a matter of fact that one of the top reasons why employees leave their jobs is because they don’t feel appreciated for their accomplishments or loyalty.

10 IMPRINT CANADA | February 2021

as employees are being drained from the daily physiological toll these uncertain times have placed upon us.

Inconsistency and recognition without strategy are counterproductive; if your employees feel that you’re not genuine with your recognition, they will feel neither valued nor appreciated.

Similar to when we receive a compliment, if it’s not genuine, it feels awkward, forced, and does a disservice.

What makes an effective recognition program?

Before you start implementing an employee recognition program, it is important to understand what makes them effective and successful.

Gallup’s data reveals that the most effective recognition is honest, authentic and individualized to how each employee wants to be recognized. In a recent workplace survey, employees were also asked to recall who gave them their most meaningful and memorable recognition.

The data revealed the most memorable recognition comes from an employee’s manager (28 per cent), followed by a high-level leader or CEO (24 per cent); when asked what types of recognition were the most memorable, respondents emphasized four types of recognition: • Public recognition (via an award, certificate or commendation) • Private recognition (from a boss, peer or customer)

When employees are recognized for their efforts, they are happier; the difference is palpable and increased efficiency is a natural by-product.

The timing and frequency of recognition matters, especially to your employees. It has to be meaningful to them, you, and your company. You must be strategic and consistent with your recognition (quarterly, monthly, weekly…whatever works for your business, but it must be consistent).

When people feel valued and recognized, they are happier and more engaged, which leads to tangible benefits to your business.

Research undeniably shows that employee recognition programs are crucial for retaining top talent. It’s a matter of fact that one of the top reasons why employees leave their jobs is because they don’t feel appreciated for their accomplishments or loyalty.

In a recent Gallup poll, it was discovered that approximately 65 per cent of employees haven’t received any form of recognition for good work in the last year.

In a recent study by CareerBuilder, they found that 50 per cent of employees would stay if they were tangibly recognized. Furthermore, TJinsite’s research revealed that more than 35 per cent of the employees consider lack of recognition as the biggest hindrance to their productivity.

Thus, if you want to retain your employees, keep them motivated, engaged and productive, you should implement an effective employee recognition program.

• Promotion • Monetary award

So, while many businesses are working tirelessly to survive and emerge from the pandemic, it’s important to recognize the people on the front lines helping to achieve that goal. When the pandemic is over - and the economy fully opens back up - things will (hopefully) go back to normal, and there will be a heightened demand for skilled employment from new and existing businesses. Don’t kid yourself: employees will remember how they were treated during the “pivot.” Be sure not to give them a reason to abandon the ship they helped navigate when the chips were down.

EMPLOYEE APPRECIATION & RECOGNITION EXAMPLES: • Acknowledging top performance • Recognizing specific goal attainment • Acknowledging attitudes & involvement • Celebrating work anniversaries and employee milestones • Identifying dedication & superior work ethic • Acknowledging unique skills and insights

WHERE DO WE GO FROM HERE? Industry SUPPLIERS SHARE their THOUGHTS on how our industry emerges from the pandemic

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travel industry, for example, will be part of the “have not” category in the short term.

Many businesses during these months will close forever and some consumers will be stretched to the limit. In the mid and long term that may certainly flip and your company must respond to those changes.

The government is playing its part. The market is flush with cash, interest rates are at historic lows so the Liberal Government is showing a willingness to a accommodate robust growth and help as best as they can.

Once the public is confident that the vaccine is effective and the numbers reflect this, pent up demand will be unleashed.

In our industry the successful firms will adapt to the new normal. It is important to identify those changes and restructure the business appropriately. Doing the same as before may not work as effectively previously. I think our industry will continue to thrive as the fundamental landscape has remained in tact. Manage your cash flow, adapt, be patient, and we will make it out at the other end of the tunnel.

Ralph Goldfinger - Canada Sportswear

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We are seeing light at the end of the tunnel despite still much uncertainty. We know that the savings for individuals and corporations are at a high. The affects of COVID-19 has not been balanced in a financial sense to consumers or businesses.

Both consumers and businesses will experience a “K” shaped recovery, which is predicated on the successful launch of the vaccine.

The “have” will continue to blossom (upper part of the K) and the “have not” (lower part of the K) will not fair well. Industries such as health care in general will fall into the ‘have’ bucket and the

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We will see an increased e-commerce presence - i.e. the ease of ordering on-line. We’ll also see a shift towards more sustainability in terns of recyclable fabrics & inks, as well as in more technologicallydriven fabrics (antimicrobial, anti-odour, more moisture wicking, ‘smart’ fabrics, et cetra).

Kevin Sookram, Fruit of the Loom

As managers, owners and employees we have experienced a year like no other. 2020 started off as many others, occupied by trade shows, meetings, running around, etc. Everything changed on Mar 15. Based on the best information we had at the time, we did what we thought was best for our employees and our customers and closed our offices on March 15 for an unknown amount of time.

We started to reopen slowly toward the end of April and into May. It was a slow reopening, just enough to ensure customers could get what they needed to keep their business’s going. It was during this period that I got a call from the Canadian Apparel Association to sit on a committee. The purpose of this committee was to make sure that all the companies who wanted to manufacture masks and gowns for the Federal Government could procure enough industrial sewing machines to make those goods. There was a supply problem since the inventory of these machines was low in North America and there was a sudden surge in demand from the USA for them.

As we helped secure and move machines around the country, it became clear that there were a lot of companies that were in the process altering their business strategy to better meet needs of the Covid economy. Probably the best business strategy to stay in business during these trying and unchartered times is called “THE PIVOT”.

Many companies from east to west were pivoting their expertise and production into products that were suddenly a necessity. Many of our customers became involved in producing masks, gowns and all forms of PPE. Switching to produce these new products was not simple or easy.

Some companies succeeded very well, while others failed. We tried our best to help wherever we could with both machinery and advice on manufacturing.

During this time, some product lines got slower, like embroidery, while others started to boom. With everyone staying home and shopping from home, the amount of online shopping blossomed.

Many of our customers who were selling online became very busy.

Any products that could be made quickly and efficiently for online sales became instant hits. Our Direct to Garment machines became very popular, much faster than we ever could have ever anticipated.

Even our home sewing business, which runs on an Amazon platform grew so quickly our biggest problem was obtaining inventory.

It seemed like everyone wanted to start sewing from home.

As we got deeper into this pandemic, supply chain problems became much more frequent. They are still a major problem, with the cost of ocean and air freight tripling in some cases. As well as ports being backed up for weeks.

As the Fall season rolled around, many of our customers were fully back and busy. The Christmas season saw many seasonal parties cancelled but these companies sent out many promotional items, so the promotional products were busy for the season.

Now in January things have softened a little. We see the light at the end of the tunnel with a vaccine slowly being rolled out, but that tunnel looks like it is stretching as the provincial and federal governments talk about potential closures and possibly even provincial travel restrictions.

This will be a tough winter. It will be a winter where it strains both our financial fortitude, as well as our mental capacities to stay on course. Our customer base that has made their living from tourism and hospitality will have to figure out ways to survive. Our customers who are heavily involved in the sporting good industry will also need to hang in there.

How long? Well like everyone else, we believe that once we can all get together in restaurants, arenas, and conferences, we will all do so with a fever that we have not done so before. We believe that come July and August the economy will bubble up and consumerism will flourish like we have not seen in years. The economy of Canada and the US will grow at a pace between 4-5.5 per cent.

Travel will be hard to book, restaurants will be full, and the public will be ready to get out and enjoy themselves. We all just need to try our best and PIVOT if necessary and do whatever we can to get through the next 6 months. Our industry will be stronger and more innovative than in the past. We will go more to conferences - the 2022 January Imprint Show in Toronto will be the biggest and best attended ever.

As a company like ours that is 157 years old that has gone through two world wars, the great depression, many recessions and now 2 great pandemics we will survive by being flexible and working harder and by pivoting when we need to. We hope all our customers, associates and competitors can stay healthy and look forward to what tomorrow will bring us.

Kevin Price, RB Digital

The pandemic has forced our industry to work differently and pivot to address new promotional and safety needs; different ways of communication and connection, and additional challenges in developing strong working relationships with one another.

In an industry where face-to-face meetings, networking, product knowledge sessions, and the development of professional and lucrative relationships over dinner and social industry events are considered the heart of success, we have certainly had to develop new and innovative ways to maintain these important elements in a virtual world.

The professionals in this industry have had to learn and adapt to

the impersonal complexities of a virtual platform. While this has been, and continues to be challenging, what we have learned over time is that we can quickly and effectively communicate with each other, save our valuable time and costs, and reach a significant amount of people in a short time with one click. We have also learned about a completely new marketing need in PPE and safety products and we have developed thousands of products that will continue to be in demand long after COVID-19 is under control.

This industry absolutely needs to return to some level of normalcy, and I believe, with time, this can be done safely and effectively. It is undeniable that our new reality will maintain the effective elements of

virtual connections and marketing strategies, which will only contribute to a stronger, more successful and powerful industry as a whole.

As a supplier, my first priority is to support distributors in meeting the needs of their consumers. We’ve weathered the storm and adjusted our marketing strategies and approaches. Windmill Canada has positioned itself to offer new innovative products and services to adapt to the ever changing needs of our modern reality. We need to remain focused on the road ahead, and continue to seize opportunity in the face of challenge to meet the existing and ever-changing needs of our promotional products industry.

Looking forward to seeing everyone in person in the near future!

I believe you need to sit down and ask yourself where do you want to go into the future. The uncertainty of COVID has made everyone scratch their heads and ponder whether they still want ‘the same old, same old’. It has made people ask: how can I control my own destiny?

The short answer that many people are saying is ‘work for yourself.’

Whether that means working in your basement or garage, it depends on how much capital you have to invest. We have seen a massive increase in home entrepreneurs that want to be their own boss with no threat of being furloughed, or worse terminated.

They realize that for a small investment of $5,000 they are on their way to having a full fledged business they can control. This allows for no brick and mortar and no overhead staffing until needed.

that can offer a finished good. We saw this shifting before the pandemic and it’s certainly going to apply coming out of the pandemic.

Think about events; we know there are going to be events returning we just don’t know when. People are going to clamouring to get outside; golf is going to have another exceptional year. When you think about Golf Tournaments planners, it’s like “okay we’re having a golf tournament is two weeks - what can we do?”

The companies that can offer a finished product in 10 days will win; again, it’s going to be all about just-in-time inventory and finished goods. I also feel that our industry will also become more resilient in years to come in working to figure out ways to ensure that external disruption that what we’re currently experiencing is minimized moving forward.

Craig Lockheart, AJM International

The largest increase we are seeing are Table Top machines including all machines in the $10,000 price point and also a huge increase in our Heat press sales. Another easy investment that is coming on strong is DTF (Direct to Film). This niche product, like it’s half-sister DTG, is starting to see some great results. The price is low and this will be the one to watch for small runs and custom ordering.

For those customers that don’t want to look after their own printing, we will be offering a new full colour value-added decoration technique which will be introduced in the middle of the year, called Ultracolour. This is a service product and therefore will not need a risky large out lay of cash or the need to be your own Machine tech.

For the larger companies, they will have to take an inventory

stance on many of their larger selling items as the demand is all about “who has it”. Logistic nightmares and challenging delays in all ports around the world, everyone is experiencing back order situations and the customer won’t wait. They will just keep hunting online until they find what they need. So stock up!!! We experienced first-hand knowledge of this fact as we took an inventory stance on our larger and table top machines at the beginning of the pandemic and it has been paying off since. The government can also be thanked for helping out; these companies took advantage of some of the COVID Relief loans and this gave them the ability to push their business forward.

So in short it comes down to Supply and demand: if you have it, you win!!

Rob Gardiner, Stahls’ Canada

“

“

for that first in-person trade show. There is going to be a lot of hugging and crying on the show floor!

The other thing the pandemic is going to teach us is timing. What I’ve noticed across the board as the technology has developed to decorate product in Canada - whether it be screen printing, appliqué, laser, etc - the domestic embellishment game is front and centre now. The appetite to wait three months for decorated product is not there; it’s going to be about inventory being king and whoever’s got the product and can decorate it within that 20-day window is going to win the business. We now live in a amazon-prime-it’s-here-in-two-days society; the pandemic has only highlighted that. Waiting for off-shore decorated product is going to continue to diminish; it’s going to be about just-in-time inventory, suppliers that have deep inventory and

“

Our industry strives on relationships and in-person shows and presentations… No matter how hard we might try, we are touch/feel industry that’s made up of relationships; we’re a tight knit community.

I think coming out of the pandemic, we will see a hybrid of in-person and technology based presentations being used..

I think the pandemic has shown people that they can use technology in a way to amplify their presentations by showing videos and reaching out on a teams meeting vs. a phone call. Having the ability to use the tools to discuss a project / new promotions or get a quick approval can be used as an asset.

The desire for in-person business interaction was stronger than anyone really gave credence to, and for us this definitely answered some questions that we had going into the pandemic. I just can’t wait

Eric Vachon, Windmill Canada

“

“

“

“

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WEARABLES

Ultimate Team / Corporate Headwear

Full Zip Hoodie Has Sherpa Fleece Lining Canada Sportswear's Full Zip Hoodie (Style #L00785) is constructed from 60% cotton / 40% polyester jersey bonded to 100% polyester Sherpa fleece lining 390 GSM in the body, sleeves and hood. Detailing includes a double layer rib knit cuff and hem, and a YKK metal centre front zipper. Available in Black, Navy Heather, Charcoal Heather.

For more details, please contact Canada Sportswear, Tel: (416) 7408020 or visit www.canadasportswear.com

Jerzees Snow Heather French Terry Collection

AJM is excited to introduce 4G645M to complement their extensive line of promotional headwear. Inspired by fashion retail trends and produced in a Constructed Full-Fit shape, this cap features a solid colour cotton peak, heather front sections and a white mesh back with a plastic adjustable back strap. Available in 10 stylish colourways, it makes decorating any team or company logo an easy match.

For more information please contact AJM International at 1-800-3616256 or visit www.ajmintl.com

Lightweight Performance Jacket

Experience the ultimate softness and a versatile look with Jerzees Snow Heather French Terry collection. Made with slub textured fabric that gives it a vintage appearance and a ring-spun cotton/ poly blend for a super soft hand. Available in a variety of unique snow heather colours, Jerzees Raglan Hood (90MR) and Crewneck (91MR) are ideal for any customization and branding.

This performance jacket with technical overlay is the perfect choice for subtle contrast colour.

The Pilsen (Men’s FW3014 / Women’s FW3016) offers 3,000mm waterproofness and 1,000gm breathability, as well many other cool details.

Ideal for milder weather, this jacket is offered in 4 colour combinations and is available in sizes XS-4XL (Men) / XS-3XL (Women). Add your logo with any of our 30+ decoration techniques.

Contact the Jerzees team at CanadaCustomerService@fotlinc.com

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

The New Unicorn Mask Imagine a mask that meets the global safety standards and CDC recommendations, along with exceptional fit and exquisite style. The new Unicorn Mask has arrived, named accordingly after a product highly desirable, but difficult to find. No set-up and free delivery.

Available exclusively from ADG/Windmill. For details, please contact 1-866-418-7407 or visit www.windmillcanada.ca

CUSTOMIZABLE FACE MASKS EVERYDAY GREAT VALUE

FILTER FACE MASKS Each filter mask includes 2 filters

NEW! Joto’s personalized face masks for both sublimation and transfer papers/ transfer vinyls.

for e t i s eb ricing w k c Chepecial p s Polyester White with Black Elastic Straps for sublimation printing

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Each packet includes 2 filters.

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VISIT OUR WEBSITE FOR MORE DETAILS WWW.JOTOIMAGINGSUPPLIES.CA

14 IMPRINT CANADA | February 2021

Keep Kids Safe!

Triple Layer Also Available!

www.kingathletics.ca 100% MADE IN CANADA

Youth/Child Size Now Available!

KY19E (w/elastic) -Double Ply Protective Mask -washable, breathable, environmentally friendly -double lined supersoft comfort -100% 10.5oz cotton Superweight Jersey -one size (7" x 3”) -all fabric is knit & dyed in Montreal, QC

KA19 (w/drawstring) KA19E (w/elastic) -Double Ply Protective Mask -outer: 95% cotton / 5% poly 15oz Forever Fleece -inner layer: 100% 10.5oz cotton Superweight Jersey -one size (9" x 5") -all fabric is knit & dyed in Montreal, QC

Proudly Stocking 100% of King Athletics Catalogue www.qualitysportswear.ca

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CUTTABLE VINYLS: WWW.JOTOIMAGINGSUPPLIES.CA/ONE4ALL-CUT.HTML PRINTABLE VINYLS: WWW.JOTOIMAGINGSUPPLIES.CA/ONE4ALL-PRINT.HTML February 2021 | IMPRINT CANADA 19

WEARABLES Variegated Knit Cap Look and feel fabulous in the Granby (FP270). This 6-section cap is made from 100% variegated knit and features matching premium cotton twill under the peak, as well as a 4-panel pro stitch. Suitable for several decoration techniques, this cap is offered in Black, Grey, Red and Royal. One size fits most.

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

20 IMPRINT CANADA | February 2021

Men’s / Ladies Pullover Hoodie Canada Sportswear's Men's / Ladies' French terry hoodie (Style L00745 / L00746) has a hidden pocket under the kangaroo pouch which is a phone pocket featuring a hook and loop closure. With an adjustable drawcord in hood and double layer self fabric cuff, this garment comes in four unique Heather colour combinations.

Please contact Canada Sportswear, Tel: (416) 740-8020 or visit www.canadasportswear.com

STYLE # 860

ADULT UNISEX FEATHER WEIGHT CLASSIC JERSEY HOODY

STYLE # 867

ADULT UNISEX LIGHT WEIGHT MARLED JERSEY HOODY

$5.95 EQP

$6.95 EQP

STYLE # 878

ADULT UNISEX HEAVY WEIGHT PREMIUM STRIPES PULLOVER HOODY

STYLE # 870

ADULT UNISEX HEAVY WEIGHT MARLED VARSITY JACKET

$9.95 EQP

$15.75 EQP

3535 Laird Road, Unit 13 Mississauga, Ontario L5L5Y7 TO ORDER : Email : orders@milltex.ca | Call : 905-820-1100 | Website : www.milltex.ca ADDRESS :

WEARABLES

Hi-Vis Quilted Vest

Crew Neck Performance T-Shirt This performance crewneck t-shirt is a base layer essential. Made from 100% Polyester Piqué, the Corumba (Men’s FW7972 / Women’s FW7977) also includes FERST-DRY TM, Anti-Snag & Anti-Bacterial features. Available in 8 different colours in a full range of sizes, this is a key piece for spring time activities.

Canada Sportswear's 100% polyester insulated diamond quilted taffeta vest features a water repellent finish, knit collar, two exterior side entry pockets and one inner patch pocket. Style L01225 also features a 4” band with reflective and contrast tape in WSIB configuration which meets CSA standards, a YKK front zipper and Zocket embroidery access. Available in Black, Navy, Yellow, Orange

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

Please contact (416) 740-8020 or visit www.canadasportswear.com

Russell Athletic Dri-Power Fleece This collection features moisturewicking technology that keeps you dry, comfortable and fresh throughout the day. Made with three-end fleece construction, these sweatshirts provide a smoother print surface for branding and is suitable for sideline and fan-wear programs.

Please contact Russell Athletic at CanadaCustomerService@fotlinc.com

Pleated Masks

New Gloves for 2021

AJM’s newest reusable and washable face masks - MK0030 & MK0040 - are made from 100% brushed cotton poplin and feature a built-in nose clip, adjustable elastic ear loops.

MK0030 is double layered while MK0040 is 3 layers and includes a non-removable polypropylene filter.

Handsome Gloves' new glove collection for 2021 includes Style 663: a Brown Full Grain Buffalo Hide Driver Gloves; Style 104: Black Full Grain Goatskin Driver Gloves; Style 107: Black/White Full Grain Goatskin Mechanic Gloves. All gloves can be custom logoed or ordered blank.

Please contact 1-800-361-6256 or visit www.ajmintl.com

For details contact Handsome Gloves: sales@hgloves.ca or visit www.hgloves.ca

SPRAYS

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For all your embroidery needs please contact us

22 IMPRINT CANADA | February 2021

KCCAPS.CA ONE STOP SHOP DELIVERY TO YOUR DOOR WITH QUALITY PRODUCTS & QUALITY EMBROIDERY

www.kccaps.ca Email: canada@kccaps.com Toll Free: 1-888-303-0888 Tel: 905-470-6088

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VISIT OUR WEBSITE FOR AVAILABLE SUBLIMATION BLANKS WWW.JOTOIMAGINGSUPPLIES.CA

24 IMPRINT CANADA | February 2021

Gunold Sports Backing In Seeing Is Believing!

ActionBack Backing

Alcohol-Free Hand Cleanser Jay-Line’s Alcohol-Free Hand Cleanser has a full colour custom printed label (PC-SPRAY-2OZ). Alcohol-Free Hand Cleanser won’t dry or irritate skin; it won’t sting small cuts or scrapes; it’s non-flammable, non-toxic and non-corrosive, so it will not damage jewellery, nail polish, clothing, or flooring. Made in North America.

For more information, please contact Jay-Line, Tel 1-800-262-8707 or visit www.jay-line.com

Koozie® Savannah Tumbler This sweat-proof, retail-inspired design keeps beverages hot for 7 hours or cold for 16 hours for maximum brand impressions.

Item# 46317 features a screw-on, spill-resistant lid has a slider opening and sports the Koozie® splash icon. Plus, the lid can be easily taken apart for thorough cleaning.

Conventional Backing

Visit www.bicgraphic.com; email customerservice@bicgraphic. com or contact (888) 446-5242

Gunold ActionBack • Great for Performance Wear & Stretchy Materials • Prevents Drifting Outlines, Puckering & Pooching • Woven, Fabric Backing - Stable in Both Directions • Available in Black & White - 100% Polyester • Exclusively at Gunold

Not Seeing Is Believing, Too!

Reactive Glaze Ceramics DezineCorp Inc. is proud to highlight the Lenny (style C7223) within its collection of elegant Reactive Glaze ceramic mugs.

The multi-hued reactive glaze exterior gives each piece a unique appearance designed to elevate your logo. Modern and stylishly presented in DezineCorp’s ‘Ripple’ gift box the Lenny is a perfect gift or give-away for your next event!

For more information, please contact DezineCorp at (866) 6257820 or visit www.dezinecorp.com

Soft ‘n Sheer Backing

Conventional Backing

Gunold Soft ‘n Sheer • Great for Light Fabrics, T-Shirts, Golf Apparel & Stretchy Materials • No-Show Backing, Soft to the Touch Against Skin • Stable in Both Directions • Available in Black & White - 100% Nylon

Thule® Chasm 40L Duffel The Thule® Chasm 40 Litre Duffel Bag (#9020-42) is a oversized, rugged and weather resistant go-to gear hauler for any adventure.

The wide mouth opening makes it easy to pack and easy to get to your gear and the side access makes it easy to reach the main compartment from any angle. The internal mesh pockets keep your gear organized and the external compression straps prevent bag contents from falling to the bottom of the bag when in backpack mode.

For details, visit www.pcna.com

Urban Peak®Vacuum Tumbler Starline is showcasing the 15 oz. Urban Peak® Stout Trail Vacuum Tumbler, Item # SL263PR. Constructed from 18-8 Stainless Steel dual-walled construction, this tumbler features a copper-lined, vacuum-insulated deep draw liner which maintains optimal 6X drinking temperatures. Detailing includes a lead-free vacuum seal, a clear push-on sip-through lid, a sweat-free design and powder-coated finish. Available in White, Grey, Black & Navy Blue.

Contact 1-800-361-7373 or visit www.starline.com for more details

Specialty Threads Premium Backing Education + Training Embroidery Experts on Staff Buy Online Or Call Us

1.800.663.6359 | gunold.ca

Jumbo Rainbow Drawstring Backpack Debco is showcasing the Jumbo Rainbow Drawstring Backpack. Item P9659 is a 75 gram, non-woven Polypropylene bag with 35 gram lamination. The backpack features a bright and fun rainbow design, and securely holds all your belongings with its reinforced bottom triangle corners and grommets for durability. The double cords act as a drawstring closure and backpack straps, and the lamination makes it water resistant and easy to wipe clean with a damp cloth.

For information, please visit debcosolutions.com

February 2021 | IMPRINT CANADA 25

Vacuum Insulated Stainless Steel Travel Bottle

Recycled PET Blanket This eco-conscious blanket (#26231) uses 100% recycled PET to keep you warm and comfortable. Do your part to reduce resources and reuse available materials! Complete with finished edge stitching for a polished look.

The Athena (style M6300) by DezineCorp is a double wall stainless steel travel bottle that is both durable and timeless in its design and construction. The Athena makes it easy to stay hydrated with a push of a button; its unique lid features a hidden straw for drinking on the go. Choose from a classic silver or a contemporary copper bottle colour and let DezineCorp handle the rest of your branding needs.

Visit www.bicgraphic.com;contact (888) 4465242 or email customerservice@bicgraphic.com

Flashlight With Carabiner Sleek in design and convenient to use, the customized Flashlight with Carabiner is pocket sized and features a high intensity light flashlight which extends to act as a Lantern and has Push Button On/Off switch. The handy carabiner attaches easily to keychain, belt loop or pack sack.

Please visit www.MagnusPen.com for details

Please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com

CELEBRATING OVER 95 YEARS Canadian owned & operated since 1924

Manufacturers of sewing threads, wholesalers of elastics, tapes, trimmings etc.

THREADS, BOBBINS, BACKINGS, SPRAYS, NEEDLES,SCISSORS and Sew Much More!

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info@cansew.ca

26 IMPRINT CANADA | February 2021

TORONTO

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1-800-361-7722

VANCOUVER

STYLE # 717

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ADULT UNISEX LIGHT WEIGHT SIDE SEAM COMBED TEE

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$3.20 EQP

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ADULT UNISEX HEAVY WEIGHT ULTIMATE HOODY

STYLE # 600

ADULT UNISEX LIGHT WEIGHT PREMIUM TRIBLEND TEE

$15.75 EQP

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3535 Laird Road, Unit 13 Mississauga, Ontario L5L5Y7 TO ORDER : Email : orders@milltex.ca | Call : 905-820-1100 | Website : www.milltex.ca ADDRESS :

Hoopless Embroidery Made Safe and Easy Embroidery Systems Canada brings you the Hoop Tech Slim Line Clamping System. The small and large chassis fit most machines, and each has multiple interchangeable windows available, which provide an easy solution for embroidery on all kinds of difficult to hoop items.

Visit www.embroiderysystems.com, or contact 1-888-805-8631

Reflective Transfer Emblems

LED Exposing Units Vacuum in 4 To 6 Seconds

Emblemtek's Reflective Transfer Emblems are produced with industry leading 3M™ Scotchlite™ retroreflective transfer films. Designed to embellish safety wear, high visibility garments, uniform workwear and recreational activewear.

They are available in various formats and colours, including fluorescent yellow, fluorescent orange, industrial launderable and flame resistant, specifications and CSA, ANSI, ISEA and NFPA certifications.

The E-2000 Series LED exposing units from Vastex now feature a more powerful vacuum pump that provides tight screen-to-film contact in as little as four seconds, producing high resolution half-tones and crisp detail on the most intricate graphics. Available in two sizes, both models come standard with LCD touch screen controls that provide accurate, user-friendly settings and up to 10 presets.

Find out more at emblemtek.com/products/reflective-transfer-emblems/

For information visit www.vastex.com

Professional Embroidery Adhesive

Hat Embroidery Solution

When you need a “sticky situation”, look to the BROD’ EMBROIDERY ADHESIVE from Cansew. This adhesive is needle friendly, re-positionable, colourless, and economical. Cansew Inc. is your one stop for embroidery and screen printing supplies.

Ask us about Cansew's range of PPE items, threads, elastics, Velcro and tapes.

Embroidery Systems Canada's unique Hooptech Gen2 cap frame is an alternative frame that fits on nearly every embroidery machine.

The Gen 2 allows easy hooping and sewing on all types of hats, and sews visors better than any other hooping solution. Get closer to the bill while protecting the bill and holding the hat flatter than ever.

For more information, please contact 1-800-361-7722 or info@cansew.ca or visit www.cansew.com

Visit www.embroiderysystems.com, or contact 1-888-805-8631

Matte Wall Vinyl All Graphics Supplies' Rite-Media Matte Wall Vinyl is a 5-mil semi-rigid film that features a removable adhesive designed for applications on smooth painted drywall. The Print-to-edge technology turns boring walls into stunning showcases.

Contact All Graphic Supplies, Tel: 1-800-501-4451 or visit www.allgraphicsupplies.com

EVERYDAY GREAT VALUE

SUBLIMATION ADD-ON PACKAGES Choices: Mug Press Flat Press Sublimatable Blanks

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VISIT OUR WEBSITE FOR AVAILABLE PACKAGES WWW.JOTOIMAGINGSUPPLIES.CA

28 IMPRINT CANADA | February 2021

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We are here for you Lightweight Puffy Vest Style: Inuvik Mens: L00935 Ladies: L00936 Pullover Hoodie Style: Anaheim Mens: L00740 Ladies: L00741