JulyAugust2021

IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS JUNE 2021

A Tristan Communications Ltd. Publication

INSIDE THIS ISSUE SUPPLIER NEWS / GLOBAL RETAIL UPDATE 4 HOW TO ACT WHEN YOUʼRE THE TOP DOG

HOW TO KICK-START YOUR DIGITAL TRANSFORMATION

Digital guru Howard Tiersky highlights four simple fixes to kickstart your company’s digital transformation.

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Leading suppliers showcase their newest product offerings.

Transitioning from PPE Back To Core Promotional Products

By Adriano Aldini, Imprint Canada

Business development specialist Jeff Mowatt breaks down tips leaders need in order to manage effectively and efficiently, while avoiding timely pitfalls.

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NEW PRODUCT SPOTLIGHTS

Volume 28, Issue 3

As we progress through - and soon (hopefully) exit - the third wave of this protracted pandemic, there is real optimism that the light at the end of the tunnel will indeed be bright for many industries, including our own.

When the pandemic first hit in the spring of last year, suppliers across the country were impeccable in pivoting to PPE in order to help distributors get back to business, allowing them Demand for core promotional products has gradually to sell products that were in massive ramped up from the early days of the pandemic demand and in short supply.

In these early days of the pandemic, PPE sales were robust as companies scrambled to secure masks, sanitizers, face shields, gloves and PPE accessories in general.

Shift, continued on Page 10

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Five Necessities To Navigate Your Team Through The Fog

By Jason V. Barger

VISIT OUR DIGITAL MEDIA CENTRE Hosting the industry’s latest • Digital E-Catalogues • E-Flyers • Video Gallery

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It’s been quite foggy out the windshield for many teams and organizations lately.

The last years have been blurry with a fast-moving and often divided world. We’ve experienced differing modes of communication, the expansion of remote workers, a global pandemic, issues of racism, social injustice and equity, political and economic uncertainty, all while continuing the pursuit to maximize the experience, product or service that you are delivering to the marketplace.

The best leaders and organizations understand that cleaning off the windshield and the view of the road ahead is a necessity for those who are traveling with them. It’s not reacUnprecedented times demand proactive, confident tionary, it’s proactive. The best team cultures are committed leadership, not reactionary thinking. day in and day out, month in and month out, year in and year out to removing obstacles from the view and aligning their people on the next actions needed for the road ahead.

Fog, continued on Page 6

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JUNE 2021 Vaccines in the workplace At the time of this writing, over 29 million doses of Covid-19 vaccines have been administered to Canadians. With several million more doses to be delivered over the coming weeks, employers have slowly but surely begun to deal with a very sensitive topic: how to deal with employees who decide to not take the vaccine.

In Canada, both the Federal and Provincial governments have stopped short of making the Covid-19 vaccine mandatory in the workplace. Sooner or later,

employers will need to deal with employees who do not want to take the vaccine.

on vaccines, and understand the reasons why an employee decides not to be vaccinated.

Under occupational safety measures, an employer has a responsibility to ensure a safe environment for workers. Due to COVID being a global pandemic, an employer could indicate that vaccination is mandatory to ensure a safe workplace for all employees. But there is no legislation from any government that will enforce this unless the workplace is healthcare-related.

If your business allows it, let unvaccinated staff continue working from home. Or you could give them alternative roles that do not require being in the field or dealing with people on a daily basis. It is important that you get your employee’s consent before changing his or her role to avoid a constructive dismissal claim.

Employees can claim that taking a vaccine was not a condition of being hired and there is no law to have the vaccine forced upon them. Any workplace policy implemented on making vaccines mandatory can be challenged due to the current lack of legislation.

If these options don’t work out, make sure unvaccinated staff follow existing health and safety guidelines on physical distancing, masks and maintaining respiratory and hand hygiene.

Employers need to be very careful when dealing with employees that decide not to be vaccinated.

Employers must also prevent non-vaccinated workers from being bullied or harassed in the workplace for their personal decisions.

While the legal landscape regarding Covid-19 evolves, employers must continue to take great care in dealing with issues arising from having non-vaccinated employees in the workplace. Consideration must be given to all employees and arrangements must be made to ensure a safe work environment for all.

The tools available for employers to deal with nonvaccinated employees are based on private, open dialogues in which they can provide education

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June 2021 | IMPRINT CANADA

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IMPRINT CANADA

Supplier News

THE MARKETING AND INFORMATION SOURCE 28, FOR IMPRINTABLE PRODUCTS May/June 2021 - Volume Issue 3

Fashion Biz Welcomes Greg Lonsdale to its GTA Team Fashion Biz would like to welcome and introduce Greg Lonsdale as the latest addition to its team, joining Fashion Biz’s expanding GTA sales team as a Senior Account Manager.

Greg has 14 years of industry experience and has most recently been working for Polyconcept / Trimark Sportswear.

The company is looking forward to boosting its presence and service in the GTA through his first-rate sales and client management skills.

“I am excited to have this opportunity to reengage with my GTA clients and lay out the many benefits of dealing with Fashion Biz. I believe in their products, growth strategy and am excited to contribute to their Canadian growth plans.”

Greg will be managing GTA clients and is contactable via email: gregl@fashionbiz.ca or cellphone 647-267-8055. He will be operating out of the company’s GTA office at 15 Sims Crescent, Richmond Hill, ON.

GLOBAL RETAIL NEWS Canadian fashion firm Aritzia acquires menswear brand Reigning Champ Aritzia is accelerating its product expansion strategy for menswear through a definitive agreement to acquire athletic wear manufacturer Reigning Champ, a leading designer and manufacturer of premium athleticwear.

Aritzia will acquire 75 per cent of Reigning Champ based on a total enterprise value of approximately $63 million, with the remaining 25 per cent equity interest purchased through 2026.

Canadian uniform provider Unisync Corp posts Q2 FY21 sales of $21 mn

Walmart invests in drone delivery provider Walmart announced its investment in DroneUp, a US-based drone services provider, to develop a scalable last-mile delivery solution. Last year,Walmart had partnered with DroneUp to launch trial deliveries of at-home COVID-19 self-collection kits.The trial demonstrated that Walmart could offer deliveries in minutes versus hours.

DroneUp operates an on-demand drone delivery network that matches its database of more than 10,000 Federal Aviation Administration (FAA) certified pilots to missions nationwide.

“Walmart already has a significant part of the infrastructure in place – 4,700 stores stocked with more than 100,000 of the most-purchased items, located within 10 miles of 90 per cent of the US population.This makes us uniquely positioned to execute drone deliveries, which is why our investment in DroneUp won’t just apply to the skies but also the ground.

In the coming months we’ll be beginning our first operation at a store in Bentonville, Arkansas,” the release said.

Earlier this year, Walmart had announced a similar investment in Cruise, an all-electric autonomous vehicle company.

Unisync Corp reported a 24 per cent sales decline to $21.1 million (all figures Canadian dollars) in its second quarter (Q2) FY21 ended on March 31, 2021, compared to sales of $27.7 million in same period of previous fiscal. The company incurred a net loss of $0.78 million.

In its outlook, the company stated that the Covid vaccination across the US and a rise in domestic travel will cause a strong increase in uniform sales to its airline accounts as well Emblemtek_Imprint_May-June-2021-1.pdf 1 04-16-2021 as other accounts in the transportation and hospitality sectors.

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IMPRINT CANADA | June 2021

Source: Fibre2Fashion.com

3:18 PM

ONLINE EDITION

www.imprintcanada.com/magazine

NEWS 1

TRANSITIONG FROM PPE TO CORE PROMO PRODUCTS CONTʼD PG 10

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5 NECESSITIES TO NAVIGATE THROUGH THE FOG CONTʼD PG 6

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SUPPLIER NEWS / GLOBAL RETAIL NEWS

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HOW TO ACT WHEN YOUʼRE THE TOP DOG

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KICKSTART YOUR DIGITAL TRANSFORMATION

NEW PRODUCT SPOTLIGHTS 18 22 28

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Adriano Aldini, Jeff Mowatt, Jason V. Berger, Howard Tiersky

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News {Business Development} Fog, continued from Page 1

Leaders often beckon their people to “Trust the Process” but then are surprised or frustrated when people don’t just magically fall in line. The idea of Trusting the Process is good in theory, but all too often the process is blurry due to a lack of clarity on the game plan or the inability of the messenger to communicate the road ahead. Therefore, the process is unclear and trust is nowhere to be found.

The best leaders and teams on the planet understand their role is to help navigate their people through the fog and to continue to advance the Mission.

Here are five necessities to help your team navigate through the fog:

1. Identify Obstacles

Don’t assume everyone sees or has been willing to be honest about the obstacles, challenges and threats you are facing as a team. Take time to step back as a team and identify the obstacles that lie ahead and assure the team that you will face them together with a solutions-focused mindset.

2. ReClarify Mission / Vision & Values

Take a step back and make sure people’s sight is clear on the Mission, Vision and Values of your team. The Mission is WHY you are going on the journey you’re on. It is the heartbeat and soul to all your efforts.

The Vision is WHERE you are heading as a team or organ-

ization. It’s the dream of what is possible and what can be created together. Paint the picture of what you hope to create that doesn’t exist and what that future Vision looks like.

Your Values are HOW you are committed to traveling along the journey. They are the compass that helps you know that you are on track with HOW you’re committed to traveling.

Values aren’t dictated to us, but are discovered, discerned and identified by participatory discussion.

3. Articulate the Game Plan

It’s hard to “Trust the Process” if we aren’t fully sure what the actual game plan is or the process for moving forward. Take time to articulate the strategy moving forward and why you’ll approach it the way you are as a team. The strategy is WHAT you are going to do proactively to bring the Mission, Vision and Values to life. It’s the game plan that clarifies the priorities, people, and next actions to bring the dream into reality.

4. Deposit Trust as the Messenger

Trust does not magically exist between people or leaders and a team. It is bartered every single day by the deposits we make in the relationship over time. Do we do what we say we are going to do? Do we hold ourselves and others accountable for holding up our end of the commitment? Leaders deposit trust by being transparent about the obstacles and what hasn’t been successful and by honouring their commitments. As the messenger, they deposit trust by owning the next stretch of road ahead and jumping in with the team to seek solutions.

The best cultures proactively help their people navigate their way through the fog, together. They are grown, developed, cultivated and led with intentionality. then continue to update the progress being made along the way.

Every time you return to these discussions and seek clarity as a team, the fog doesn’t quite seem so thick. The path forward becomes clearer. Your team may not have all the answers, but they’ll have a compass with clear direction on where to head.

The best cultures proactively help their people navigate their way through the fog, together. They are grown, developed, cultivated and led with intentionality.

The process for developing high-performing and engaged teams never stops and the best leaders, teams and organizations are committed to setting the temperature in how they hire, onboard, do performance evaluations, develop emerging leaders, and recognize excellence. The best leaders invest in their teams and how they travel, together.

If you’re experiencing fog, division, negativity, blame, blurry vision, disconnection or uncertainty, it may be time to clean off the windshield!

The best leaders and teams on 5. Cascade Consistent Messages the planet understand their role As the strategy and game plan becomes clearer, rinse and is to help navigate their people repeat the message throughout the team and organization. through the fog and to continue Marketers remind us that it takes seven times for a consumer to hear a message before they take action and the same thing to advance the Mission. is true for cascading messages throughout your organization.

About the Author: Jason V. Barger is the globally-celebrated author of Thermostat Cultures, ReMember and Step Back from the Baggage Claim as well as the host of The Thermostat podcast. As Founder of Step Back Leadership Consulting, he is a coveted keynote speaker, leadership coach and organizational consultant who is committed to engaging the minds and hearts of people and growing compelling cultures. Learn more at JasonVBarger.com

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News {Business Development}

How To Act When You’re the Top Dog Leading like a professional or barking up the wrong tree

By Jeff Mowatt

Judging by the way we elect some of our political leaders, you’d think that the three most important qualities to leadership are: popularity, an outgoing personality, and loyalty to your supporters. Coincidentally, these just happen to be the three most outstanding traits of our 6-year old Corgi, affectionately named “Sadie.” Sadie is popular with everyone she meets. She’s outgoing - to the point of being embarrassingly familiar with strangers - and she’s loyal, to us and anyone else at the park with a milkbone.

When you are the “top dog” in an organization, there are

indeed three keys to leading others that will strengthen customer loyalty, increase spending per customer, and enhance team spirit. They distinguish you as being a professional - significantly more effective than amateurs who have a title but nothing beneath the surface.

Professional leaders also have huge egos. But their pride is centered in their belief in their people. In fact, they go as far as involving their staff in the creation of an organization mission statement. Boring stuff ? Only when some marketing person drafts it, gets the boss’ endorsement and hangs it on the wall in the lobby; never to be remembered or referred to again.

1. Harness the power of the pack.

The real value of a mission statement lies in involving Too often, amateurs get wrapped up in their own egos. everyone in its creation. People discuss why they do what They expect their people to support them simply because they do for a living. You discover shared values and an underthey are the “boss”. ling purpose to work beyond taking home a paycheque. You tap into the common bonds that are the true motivators of the human spirit. Sound touchy-feely? Absolutely. Why else would they want to work for you? Job security? That’s difficult to provide. People want to work in an environment where they feel like they are a part of a greater good. They can be forced to work for you because you have a title.

Professional leaders think of themselves less as a boss and more as an activist rallying support for a worthy cause.

People will support a leader who has a strong sense of mission, whose values match their own.

2. Sniff out the right information.

Amateur leaders love efficiency. They think the key to increased profits is to simply reduce costs and work harder.

The problem with this leadership style is that efficiency is usually not the problem. The problem lies with their products and services not being tuned-in to the needs of the market.

To a professional leader, there’s no use in finding a faster way to climb the ladder if the ladder’s leaning on the wrong wall. They systematically and proactively check to make sure they are heading in the right direction.

Tools they use include: • Ask the competition. Professionals learn to innovate by discussing issues with their competitors. Sound absurd? Amateur leaders shun the competition; professionals understand that today’s competitor may be tomorrow’s business partner.

• Ask customers. Amateurs think they understand their customers’ needs because they do business with them. Yet, how many times have you eaten at a restaurant and decided that you wouldn’t go back? Statistically only one out of every 27 dissatisfied customers actually complains. Amateurs wonder why business is dropping off. Professionals admit they need to know what their customers really think, so they regularly verify client satisfaction.

• Use local business students to conduct surveys. Students get huge response rates. Think about it: wouldn’t you be more likely to answer a few questions to “help a student with their class project?”

3. No tricks here

Amateur leaders ooze with golden promises and good intentions. Example: a customer asks when you can deliver something to them. You think you can get it to them by Wednesday.

The amateur’s response, “I’ll try to get it to you by Wednesday.”

But something comes up, so delivery is delayed by one day, until Thursday. At least you tried. No big deal, right?

Correct - it’s only a big deal if you had any aspirations of being respected. Professional leaders know that their most valuable asset is their personal reputation. It’s simply not worth jeopardizing that reputation by making a commitment they may not be able to keep. So professionals make a practice of underpromising and overdelivering.

As someone with a title, you are the ‘big dog’ trotting by the yard where the neighbourhood dogs are lounging. Whether you lead like a professional or an amateur will determine whether they are motivated to run with you, or just stay on the porch.

About the Author: Jeff Mowatt is a customer service strategist and Hall of Fame speaker. He’s the author of the bestselling business books: Becoming a Service Icon in 90 Minutes a Month and Influence with Ease.

This article is based on the bestselling book, Becoming a Service Icon in 90 Minutes a Month.

Jeff heads his own training company and has written and produced 13 self-study coaching tools. His Influence with Ease® column has been syndicated & featured in more than 200 business and online publications.

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News {Business Development} Shift, continued from Page 1

As the pandemic wore on however, the global supply chain of PPE eventually came back online, reducing the need and demand for these products which our industry did so well to pivot to quickly.

While suppliers and distributors still have a few accounts that are buying PPE in bulk, its safe to say that the saturation point in the market for PPE products has been hit. Unless customers are looking specifically for customized PPE, you can walk into virtually any store in Canada and purchase these products; distributors that were fielding 30-40 calls every week for PPE stock are now getting only one or two inquiries per week.

“We’ve witnessed a big downturn in PPE demand. Last year at this time there was a huge push towards face masks and hand sanitizer because you couldn’t get any, and then as soon as the big retailers jumped on the bandwagon it just wasn’t worthwhile,” says Theresa Hunter of Dawson Creek, B.C.-based Promo Shoppe. “We still do weekly orders for decorated face masks, but that’s the only category worth noting.”

Whether or not PPE remains a promotional product category once the pandemic is finally behind us is up for debate, with some industry insiders believing the niche is here to stay due to the widespread shift in mindset that has occurred.

Our entire society has now become hyper-sensitive to germs, and that’s not necessarily a bad thing for us in the promo world. With our industry’s heavy reliance on event business, its understandable to think that PPE kits and accessories will outlive the pandemic and remain in demand as society gradually opens back up, and large corporate and recreational gatherings come back into existence.

As our communities start to reopen, events are going to start ramping up again and one of the top things an event coordinator may need to procure is PPE kits. When you walk through the door of the first in-person event you return to, and they give you a PPE kit, you’re going to know that the host is putting safety first because they’re giving you the tools to do so.

Some suppliers feel that santizer will become the “gravy” to our industry. Remember the days when you were actually able to sit in a restaurant with friends or clients? You sat down,

The common sentiment is that things are different right now; the volume of requests suppliers and distributors are getting is ramping back up, but the size of orders aren’t as big as before.

10 IMPRINT CANADA | June 2021

ordered a sandwich with fri es; if you had a good server, he or she wouldn’t even blink and ask: “Would you like gravy for those fries?” And you looked up and said, “Sure I’ll take some gravy!” This is what sanitizer may become to the promo industry now.

Every time distributors sell anything they can upsell with sanitizer because people need it, companies need it, and it’s going to help society open back up to normal again.

While the post-pandemic popularity of PPE can be debated, what is certainly clear is the saturation of these products has caused a natural shift back into core promotional products, which has echoed across the country by suppliers and distributors alike.

While this shift back to core promo products is welcome news for everyone, sales volumes are still not back to prepandemic levels; this is understandable since many industries are not close to 100 per cent yet. The common sentiment is that things are different right now - the volume of requests suppliers and distributors are getting is ramping back up, but the size of orders aren’t as big as before.

Summertime generally is bit hard to judge due to seasonality and the aforementioned fact that many regular outdoor events aren’t yet taking place yet, however many suppliers and distributors are noting a shift towards more personalized products vs. generic bulk offerings.

Customers that were used to having the big corporate parties where they’d order thousands of products for, are instead doing smaller, more expensive personalized giveaways. As such, distributors and suppliers have noticed an uptick in the value per item for orders that include brand name products and more expensive pieces.

With the swing back to core promotional products, the issue for suppliers and distributors has shifted; the problem now isn’t getting the orders but rather securing inventory to fulfil the orders. Like many industries right now - natural resources, food, retail, to name a few - the production and availability of products is running at fractional capacity, which is causing shortages and wreaking havoc throughout the global supply chain. Many suppliers are back-ordered on a significant bulk of their offerings.

“It’s a lot harder to get products as inventory challenges are very prominent, but it’s with complete compassion and understanding,” says Hunter. “Every category - whether it’s hard goods or wearables or drinkware - everyone is in the same boat but it’s not just promotional industry, everyone is dealing with supply issues and people are willing to wait due to this understanding of the current realities,” she added.

With the swing back to core promotional products, the issue for suppliers and distributors has shifted; the problem now isn’t getting the orders but rather securing inventory to fulfil the orders.

“It was surprising to see how many holes in inventory there was across all platforms - it was a big challenge, but it is understandable with what is happening globally,” says Michael Filice of Woodbridge, Ontario-based FM Promotions. “Inventory is getting better for generic bulk products which seems to be catching up to demand. Where we find gaps is in the higher level brand name offerings as this inventory gets wiped out right away,” he added, lending credence to the fact that current demand is being concentrated on higher valued offerings.

To further complicate inventory constraints, overseas freight costs have jumped and are now three-times more expensive than they were pre-pandemic. There have been so many delays in shipments due to COVID: there are less vessels on the water, fewer containers being loaded, less people working on the ports off-loading and working in factories to produce the goods that it’s slowed everything down in a massive way, and in some cases by three to four months.

As a result, suppliers have encountered significant logistical challenges, especially in certain product categories. In response to this, many suppliers started projecting bigger volumes of core items sooner to ensure there is adequate inventory when eventually needed. So if something is currently available, suppliers have indicated that they are picking these products up now and holding on to them for when it’s needed, rather than risking it not being able to get it in on time or at all.

With all these challenges that have been thrust upon us, industry insiders agree that the pandemic has shifted the collective focus to the near-term. While our industry - like all others - continues to evolve and work its way out of the pandemic, the resiliency and optimism for better days ahead is undeniable. There is a bubbling anticipation that a postpandemic boom is coming.

Come Fall, when vaccination thresholds have hopefully been met, things can start to return to normal once again and the expectation is that we will see a big boon in events, trade shows, concerts and sports, much like what is transpiring south of the border.

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News {Business Development}

Four Little Fixes to Kick-Start Your Digital Transformation

By Howard Tiersky

The digital transformation of our world is roaring full steam ahead. Are you on the train? While disruptor companies are born ready to serve the needs of today’s digital customer, “legacy” organizations find reinventing their brand experience is a long, arduous journey. It can take years.

But don’t despair, there are some small changes you can make right now that may not outright delight your customers…but will at least minimize their aggravation.

Some problems are tough to fix, but some aren’t. So, start with those.

These quick fixes may not get your customers to outright love your brand, but if you can identify some things you are doing that confuse, frustrate, or disappoint your customers that you can just stop, that’s a step in the right direction.

Taking these small steps might deliver quick, measurable, sustainable financial improvements, which can demonstrate to key executives that your overall transformation program is capable of driving tangible business impact.

Second, you improve your customers’ experience, which improves brand perception and demonstrates progress.

The bottom line is that customers today have very high expectations. If you currently have a weak user experience, it pays to address it now rather than months or years into your digital transformation. Here are some tips for getting started.

1. Ferret out experience glitches that might be turning off customers.

Almost every company has these types of seemingly small digital glitches in user experience that add up over time to form an impression. This becomes even more problematic when a digital disruptor offers your customers a new, shiny, digital journey that has avoided these types of flaws.

A few years ago, United Airlines asked me for my feed-

back on a flight. Nice idea, but the first line of the email read: REPLIES TO SURVEY@UNITED.COM ARE NOT MONITORED. When I kept reading, I found that lower in the message, it provided a link for me to take a survey.

Clearly, they wanted my feedback; they just didn’t want the feedback via email. But the execution sent the wrong message: ‘Tell us about your recent flight! But we aren’t actually listening to your response!’”

2. Get your wording right.

HubSpot did a study of over 40,000 “call-to-action buttons for email sign-ups.” They found that if the text of a button read, “Click Here,” site visitors were three times more likely to click than if it read “Register.” Of course, that doesn’t mean that every button on your site should be labeled “Click Here,” but merely points to the importance of getting the wording right.

3. Proof your website (or lose customers!).

Give your website and any materials you send or publish a careful review. A few seemingly careless errors or inconsistencies can cause your potential customers to lose faith in you.

We worked with one client selling very expensive ‘six-figure’ B2B solutions that had a website that was good in many ways, but that had a variety of small glitches, formatting irregularities, inconsistent capitalization, and other seemingly minor anomalies. The potential customers we interviewed in research sessions regularly zeroed-in on these small defects as details that made them question the quality of the company’s products and services.

While in truth, there was probably no direct connection between those two things, there was in the customer’s mind.

Imagine losing a $25,000 sale because of lost confidence

resulting from a typo on your website.

Get out of your lane to fix the small stuff.

I worked with one large retailer where all the executives agreed that the navigation menus on the $1 billion-plus e-commerce site were confusing. Yet nothing was done to fix them because nobody considered it their job. One executive focused on merchandising, one on pricing and promotions, and one on checkout processes, but there was no clear owner of cross-site navigation. Nobody wanted to step on toes or go outside of their mandate. So, it stagnated, despite the fact that everybody’s bonus was tied to total sales, and the menus were clearly turning off some customers.

The lesson: When everyone agrees that there is a problem that negatively impacts the customer’s experience, step up and deal with it. First, ask who should be in charge of fixing it. If there’s no obvious answer, form a new task force and get to work. Easy fixes should never be delayed.

Relatively quick-and-easy fixes can go a long way. If you fix 100 things like these this quarter, and then 100 more next quarter, over time you can have a substantial impact.

Digital transformation is a marathon, not a sprint. The impactful changes you make now will add to your momentum down the road.

About the Author: Howard Tiersky is the author of the Wall Street Journal bestseller Winning Digital Customers: The Antidote to Irrelevance. He has been named by IDG as one of the “Top 10 Digital Transformation Influencers to Follow Today.” As an entrepreneur, he has launched two successful companies that help large brands transform to thrive in the digital age: FROM, The Digital Transformation Agency and Innovation Loft. His dozens of Fortune 1000 clients have included Verizon, NBC, Viacom, Avis, Universal Studios, JPMC, Crayola, Morgan Stanley, Condé Nast, the NBA, Visa, and digital leaders like Facebook, Spotify, and Amazon.

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VISIT OUR WEBSITE FOR MORE DETAILS WWW.JOTOIMAGINGSUPPLIES.CA

14 IMPRINT CANADA | June 2021

SAGE 67664

ASI 97249

Inspirations Wall Calendar Spiral Item #WC51715

Gnu Classic Monthly Pocket Calendar Item #WC50551

PPAI 111475

Concord Classic Weekly Pocket Calendar Item #WC50183

Full Color Academic 7X10 Planner Item #WC55025

www.windmillcanada.ca

www.kingathletics.ca 100% MADE IN CANADA

WEARABLES Jerzees Dri-Power® Long-Sleeve T-Shirt Jerzees Dri-Power® shirts are perfect for playing sports or running errands. They are silky-soft and performance-focused with moisture-wicking and odour-control technology. Not to mention, Dri-Power® 100% poly shirts are ideal for sublimation printing.

Jerzees 21MLR is a long sleeve t-shirt with 1x1 rib cuffs and available in 9 colours.

For more information, please contact Jerzees team at CanadaCustomerService@fotlinc.com

Performance Crewneck The Corumba (Men’s FW7972 / Women’s FW7977) is a timeless wardrobe essential. This basic performance crew neck is made from 100% polyester piqué and is suitable for a multitude of decoration techniques, including embroidery, glossy etching, SDT transfers, and more. Available in 8 colours in sizes XS-4XL (Men) and XS-3XL (Women).

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

Neon Trucker Cap

MAS-12

KC Caps is showcasing style the Neon Trucker Cap. This cap features a neon foam 5-panel construction with mesh back, polysnap closure, and flat peak. Available in Neon: Orange, Yellow, Green, Pink, Blue.

Charcoal Ponytail Cap AJM has added a new colour “Charcoal” to the popular ponytail cap 5970L. This style enables women or men to slip their long hair through the clever back opening, allowing for a very comfortable fit. Made in AJM’s newest shape “Constructed Full-FitFive”, it sports a nylon mesh back and features a plastic adjustable back strap.

Now available in 4 colourways; black, charcoal, navy & white.

For more information please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com

Cotton Safety T-Shirt Canada Sportswear is showcasing its Cotton Safety T-Shirt. Style S05933 is constructed from 100% cotton jersey and features a rib knit neckline, and 2” band in contrasting tape on front and back body and sleeves. Available in High Visibility Orange.

For more information, please contact Canada Sportswear, Tel: 416-740-8020 or visit www.canadasportswear.com

Casual Comfort & Style This black short sleeve end on end shirt provides casual comfort for the warm weather. The Coufran is ready to take you from work straight through to the after hours. Features include a centre front button placket, self-fabric collar with stand, removable collar stays, dyed-to-match buttons and more!

Please visit www.trimarksportswear.com

For details, visit www.kccaps.ca or contact 1-888-303-0888

Smart Single-Head Automatic Embroidery Machine Smart Single-Head Automatic Embroidery Machine

SWF Canada is proud to introduce a full line of embroidery machines.

Made in Korea.

MAS-12

The Official Hotel Headquarters of The Western Imprint Canada Show

Smart Single-Head Automatic Embroidery Machine

SES ( Smart Embroidery System ) SES ( Smart Embroidery System )

Allows you to instantly convert photos into embroidery-ready designs SESphotos ( Smartinto Embroidery System ) designs Allows you to instantly convert embroidery-ready Allows you to instantly convert photos into embroidery-ready designs

The Best Western Plus Calgary Centre Inn offers accommodations that are truly at the centre of it all.

L OFFER SPECpIleAte machine

Our location is only minutes from The Western Imprint Canada Show as well as downtown businesses & shopping, the world famous Calgary Stampede and countless other attractions.

Com

5 99 $7 ian Canad

You are the centre of our attention while you enjoy hotel amenities such as oversize rooms, free high speed Internet, free parking, large indoor pool, whirlpool and fitness centre.

SPECIAL RATE FOR SHOW GUESTS: $135.00 INCLUDES FULL, HOT BREAKFAST! SHOW CODE: IMPRINT CANADA

(please use this code above to receive Show rate) Head office #39, SAEBEOL-RO, BUPYEONG-GU, INCHON, REPUBLIC OF KOREA 82-32-580-5600 For W24H Service

82-32-584-3020

Sales : marketing@sunstar.co.kr

Service : swfservice@sunstar.co.kr

Parts : swfcsparts@sunstar.co.kr

You are welcome to visit our showroom at 300 Trowers Rd. unit 13 in Woodbridge Head office #39, SAEBEOL-RO, BUPYEONG-GU, INCHON, REPUBLIC OF KOREA Please call 416-889-3598 Head office #39, SAEBEOL-RO, BUPYEONG-GU, INCHON, REPUBLIC OF KOREA 82-32-580-5600 82-32-584-3020 Sales : marketing@sunstar.co.kr Service : swfservice@sunstar.co.kr 82-32-580-5600 82-32-584-3020

18 IMPRINT CANADA | June 2021 Sales : marketing@sunstar.co.kr Service : swfservice@sunstar.co.kr For W24H Service

For W24H Service

Parts : swfcsparts@sunstar.co.kr Parts : swfcsparts@sunstar.co.kr

DEADLINE: SEPTEMBER 8, 2021 BEST WESTERN PLUS CALGARY CENTRE INN 3630 Macleod Trail South Calgary, Alberta T2G 2P9

www.bwcalgarycentre.com For reservations, call: 1-877-287-3900

Lightweight Bomber Jacket

This performance polo is a great go-to for outdoor summer activities. The Par 5 (Men’s FW7170 / Women’s FW7175) is crafted with anti-bacterial and FERSTDRY™ features to maximize performance. Made from 100% polyester piqué, this polo is available in 6 colours in sizes XS-4XL (Men) and XS-3XL (Women).

Complete with your choice of decorations.

Canada Sportswear's Lightweight Bomber Jacket (L02130) combines style and comfort all-in-one. The 100% nylon woven features a wind resistant and water repellent finish, making it a great layering piece. Other details include mesh body lining, rib knit collar, cuff, and hem, and welt pockets with snap closure. Available in Black, Navy and Olive.

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

Please contact Canada Sportswear, Tel: 416-740-8020 or visit www.canadasportswear.com

Fitted Diamond Performance in Charcoal

Fruit of the Loom HD CottonTM T-Shirts

AJM is adding the colour “Charcoal” to AC5014 which combines a performance fabric with and an A-Flex fitted shape. Made from a polyester & spandex weave that enhances moisture wicking properties, this fabric sports a unique diamond textured pattern. With the patented A-Flex elasticised sweatband optimizing a comfortable fit, this premium cap allows for a unique blend of function and fashion.

Sized S/M and L/XL, it now comes in 8 assorted colourways. For an adjustable (velcro backstrap) option, in the same fabric, see AC0007.

Fruit of the Loom’s revolutionary HD fabric is knit tighter using Finer-gauge yarns that yield a higherdensity fabric with an exceptionally smooth print surface for superior quality. Decorators trust HD Cotton™ for an exceptionally smooth surface that delivers superior performance in all types of printing. Style #4930R is readily available in the Canadian distribution centre.

For more information, please contact the Fruit team at CanadaCustomerService@fotlinc.com

Please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com

Adidas Ultimate Heathered Sport Shirt

Double Layer Mask

S&S Activewear introduces the Adidas Ultimate Heathered Sport Shirt. Style A340 is constructed from a blend of 88% polyester / 12% elastane and features a plain weave, three-button placket and moisture absorbing fabric that delivers UPF 50+ protection.

For details, please contact S&S Activewear, Tel: 1-800-711-1600 www.en-ca.ssactivewear.com

WEARABLES

Par 5 Performance Polo

Stay safe in your daily activities with this double layer general use cotton mask with elastic ear loops. The Delta (FP901) is a breathable and reusable mask engineered to easily fit on all Fersten ear protective cap styles to prevent ear pain.

Available in 18 colours for a perfectly coordinated look, complete with your choice of decorations. Offered in sizes S/M & L/XL. Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

Sublimation Blanks

EVERYDAY GREAT VALUE

Joto offers a wide selection of blank imprintables and supplies for sublimation and laser printing

GET READY FOR SUMMER

ORDER TODAY!

VISIT OUR WEBSITE FOR AVAILABLE SUBLIMATION BLANKS WWW.JOTOIMAGINGSUPPLIES.CA

June 2021 | IMPRINT CANADA 19

WEARABLES

Moisture-wicking Performance Cap This moisture-wicking onic twill cap with elastic woven mesh is ideal to keep cool on warm summer days. The Onic (FP128) is made from 60% polyester and 40% cotton, featuring a stylish contrasting half edge design and an embossed flip buckle. With 2 different colour combinations, complete this trendy cap with embroidery, SDT transfer, pewter emblem, or woven label appliqué decorations.

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

Wind Resistant Team Jacket

Russell Athletic Essential T-Shirt This trans-seasonal collection is offered in an array of adult, ladies’and youth styles, and provides the comfort of cotton combined with the benefits of performance.

With Dri-Power® moisture wicking, odour protection and UPF 30+, these garments were created for functional comfort that can easily transition from a causal outing to a workout. 64LTTM0 is readily available in the Canadian distribution centre.

For more information, please contact Russell Athletic team at RussellCanada@fotlinc.com

Cotton HV Orange Polo Shirt

Canada Sportswear's Team Jacket (L02008) is constructed from 100% nylon woven with wind resistant and water repellent finish. Detailing includes a contemporary dome snap closure at front, Welt pockets, and raglan sleeve with elasticized cuff.Available in Black, Navy and Olive.

Big K's 100% cotton comfort polo safety shirt includes a breast pocket, button down neck, and features 4” 3M reflective tape around the body and arms. Style #BK3507ORG meets CSA Z96-02 Class 2, Level 2 standards. Available in S-5XL.

For more information, please contact Canada Sportswear, Tel: 416-740-8020 or visit www.canadasportswear.com

For details visit www.bigKclothing.ca or contact 1.877.688.3031

Wrinkle-Free Men's Polo Wrinkle-free polos are easy to wear and even easier to care for. The Damaschino Short Sleeve Polo for Men (#35510) from Trimark Sportswear is a great versatile polo. Just wash, dry, and go. Knit construction, short sleeves, and a ribbed collar make this userfriendly, no-iron style work with everything in your closet, from denim to chinos to shorts. Available in White, Navy and Black.

For details, please visit www.trimarksportswear.com

Adidas Mélange Sport Shirt S&S Activewear introduces the Adidas Mélange Sport Shirt. Style A402 is constructed from 100% recycled polyester with striated heather interlock.

Features include a self-fabric collar, a three-button placket, UPF 50+ protection and contrast adidas logo on right sleeve.

For details, please contact S&S Activewear, Tel: 1-800711-1600 www.en-ca.ssactivewear.com

EVERYDAY GREAT VALUE

Epson Features

◦ Accommodates rolls and sheets up to 24" wide; includes a 50-sheet auto-feed tray and built-in cutter ◦ Easily connect to the printer via USB, Ethernet or integrated wireless

Sawgrass Features

◦ Energy-efficient, high resolution prints with WiFi connectivity. ◦ Low start up and running costs and easy to use. ◦ Automatic maintenance cycle for trouble-free printing.

VISIT OUR WEBSITE FOR AVAILABLE PACKAGES WWW.JOTOIMAGINGSUPPLIES.CA

20 IMPRINT CANADA | June 2021

Journal & Stylus Gift Set Classic Cotton Mesh Market Bag Ecorite’s Classic Cotton Mesh Market Bag - style #B5290 is made for the farmers market. Classic European styling with the additional feature of an inside pocket that doubles as a pouch for the bag when not in use making it functional and fashionable.

See www.ecorite.com for full details and pricing

22 IMPRINT CANADA | June 2021

The Monte Journal & The Stylus Triple Soft-Tech Pen come together to make a great gift set. Features include a faux leather cover with a striking tone-on-tone décor. Each gift set is packaged together in a silver gift box for easy gifting. The journal has 80 ruled pages, a ribbon page marker and a pocket inside the back cover. The pen has blue or black ink options For more information, please contact Windmill Canada, Tel: 1-866-418-7407 or visit www.windmillcanada.ca

Stanley® IceFlow 22oz Flip Straw Water Bottle

Push Pop Bubbles The next wave of fidget toys is here. Push these bubbles down to encourage focus and self-soothing.

Item #VOUT025 is a great tool to beat boredom and help those with anxiety, stress or attention disorders. Great for adults and kids, available in four different colours and CPSIA rated for ages 3+.

DezineCorp introduces the Stanley® IceFlow 22oz Flip Straw Water Bottle (style M0140). This unique bottle provides maximum hydration with major style.

Made of 18/8 stainless steel that won’t rust and is also BPA free. This double wall, vacuum insulated tumbler keeps drinks cold 16hrs, or iced 45hrs. Features a built-in straw. The ergonomic shape and rotating handle make it easy to hold on the go. Available in 3 stylish colours.

Please visit Imagen Brands at www.imagenbrands.com

For more information, please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com

SPRAYS

SCISSORS

EMBROIDERY THREAD

BOBBINS

For all your embroidery needs please contact us

24 IMPRINT CANADA | June 2021

Gunold Sports Backing In

Koozie® Collapsible Folding Wagon

Seeing Is Believing!

Perfect for hauling gear, this wagon sets up in seconds and has an adjustable handle for effortless transport. Item #26246 has added features which include 2 neoprene cup holders to keep beverages chilled and secure, plus a detachable front pocket for extra storage space. Conveniently folds to approximately 8” thick for convenient and compact storage.

For more details, please visit https://www.kooziegroup.com/CA/

ActionBack Backing

Barista Collection of Double Wall Borosilicate Glass DezineCorp is highlighting the 12.4oz Double Wall Americano Glass Coffee Mug (style G1274CL, part of its new BARISTA COLLECTION of Double Wall Borosilicate Glass. The modern and elegant double wall design of the Americano Mug keeps drinks hot drinks hot without burning fingers, and cold drinks cold without messy condensation. Choose from one of 5 unique styles in this collection and let DezineCorp handle the rest of your branding needs.

Conventional Backing

For more information, please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com

Gunold ActionBack • Great for Performance Wear & Stretchy Materials • Prevents Drifting Outlines, Puckering & Pooching • Woven, Fabric Backing - Stable in Both Directions • Available in Black & White - 100% Polyester • Exclusively at Gunold

Not Seeing Is Believing, Too!

Soft ‘n Sheer Backing

Sunsplash Tumbler With a Full Colour Wrap Imprint Windmill Canada is showcasing its Sunsplash Tumbler, now available with a full Colour wrap. Item #WC50016FW is a Large 16 oz. BPA free and Double Wall insulated cup to keep your drink cold. It can also store hot beverages. Your logo or design will be nicely displayed with a full coverage oversize wrap imprint. Available in a range of great colours.

For more information, please contact Windmill Canada, Tel: 1-866-4187407 or visit www.windmillcanada.ca

Insulated Folding Box The Insulated folding box - B4257 - from Ecorite is versatile to use all year round, but summer is where it shines. Picnics, cottages, frozen groceries or even food delivery – the Insulated Folding Box does it all and it’s full zip top closure helps it seal in the temperature.

See www.ecorite.com for full details and pricing

Conventional Backing

Gunold Soft ‘n Sheer • Great for Light Fabrics, T-Shirts, Golf Apparel & Stretchy Materials • No-Show Backing, Soft to the Touch Against Skin • Stable in Both Directions • Available in Black & White - 100% Nylon

Paws N Claws® Sport Pack Much more than your standard backpack, these exclusive animal print drawstrings have fun, 3-dimensional features for a truly memorable promotional bag. Item #A449 is available in over 30 designs and features a double drawcord closure and standard one-colour imprint.

Please visit Imagen Brands at www.imagenbrands.com

Millennial Laptop Bag Ecorite’s Millennial Laptop Bag, style # B5050, brings together retail style and fantastic value. Contemporary heather construction and modern design. Multiple accessory pockets complement the padded main laptop compartment making it functional and fashionable.

See www.ecorite.com for full details and pricing

Specialty Threads Premium Backing Education + Training Embroidery Experts on Staff Buy Online Or Call Us

1.800.663.6359 | gunold.ca

BUSINESS FOR SALE All Sports Cresting Lacombe,Alberta

Embroidery/ScreenPrinting/Promotional/Graphic Design Business in Community for 50+ years / Current owner: 24 years Reason for Sale - Retiring

Contact: info@allsportscresting.com 587-877-2677 26 IMPRINT CANADA | June 2021

KCCAPS.CA ONE STOP SHOP DELIVERY TO YOUR DOOR WITH QUALITY PRODUCTS & QUALITY EMBROIDERY

www.kccaps.ca Email: canada@kccaps.com Toll Free: 1-888-303-0888 Tel: 905-470-6088

Make Your Mighty Hoops Mightier With Backing Holders Embroidery Systems Canada now sells backing holders for many sizes of Mighty Hoop magnetic hoops. Simply place the backing on the lower part of the hoop, then slide the backing holder over the backing to hold it in place. After securing the upper hoop, the backing holder slides off, leaving the backing secured exactly where you want it.

K-Series Machines Features SmartHead Technology Barudan Canada is a one-stop embroidery equipment and supplies provider. Featured is the K-series 6-head machine with New SmartHead technology, SmartHead Sewing Head and Servo Motors for Increased Production. Shop for single and multi-head machines, order hoops, framing devices, machine parts, Madeira thread and more for all your embroidery needs.

Visit Embroidery System Canada's online shop at www.embroiderysystems.com or call 1-888-805-8631

High Resolution UltraTranzTM Transfers

Visit shop.barudan.ca for more information

New Air Bar Cools Inks & Garments The all-new Conveyor Air Bar from Vastex speeds the cooling of screen-printed and inkjet-printed garments, caps, koozies, umbrellas and hard goods as they exit a dryer’s heating chamber. The Air Bar houses tightly-spaced mini fans providing uniform airflow across the printed item, and is angled outward to avoid blowing cool air into the heating chamber. Adjustable in width to fit most popular conveyor dryers, it is also height adjustable to accommodate thin to bulky textiles as well as hard goods.

UltraTranz™ transfers are available in two formats, FLEX and PLUS. Manufactured using advanced digital printing systems which create high resolution, four colour process designs. The high resolution printing platform allows for a range of design elements and features, such as fine details, small text, photo-realistic images, gradients, abstracts, embroidery look, vintage and distressed looks, chrome and metallic effects, and breathable patterns.

For more details, please visit https://emblemtek.com/products/ultratranz/

For information contact Vastex International, Inc., +1 610 625 2702, www.vastex.com

Polyester Metallic Thread Cansew Inc. is offering CR Polyester Metallic from Madeira, engineered for effortless ease of use. The Frosted Matte provides a true matte finish which adds dimension and clarity to your designs. Also available is Burmilana – Wool or Cotton – which is a thicker thread for chenille, chain stitch, fringing, seam and other special effects.

Contact Canew Inc., for more information Tel: 1-800-361-7722 or info@cansew.ca. www.cansew.com

WHITE TONERS PRINTERS EVERYDAY GREAT VALUE

0 0 6 r iColo

iColor 560 Features

• White overprint and underprint capabilities in a single pass.

• WiFi, Airprint, WiFi direct, and NFC capablility.

• Includes iColor SmartCut Enhanced RIP software.

• Print resolution of up to 2400 x 600 dpi.

We offer the best in white toner printing for hard surfaces, textiles, packaging or marketing material.

Nloer w560

iCo

iColor 600 Features •White overprint and underprint capabilities in a single pass.

• Low cost, toner-based, heat-transfer solution for full-color, fluorescent and white printing.

• Includes iColor ProRIP software.

• Print resolution of up to 1200 x 600 dpi.

FOR MORE INFORMATION VISIT OUR WEBSITE WWW.JOTOIMAGINGSUPPLIES.CA

28 IMPRINT CANADA | June 2021

www.canadasportswear.com

We are here for you

L02130 Lightweigth Bomber Jacket

ODIF Embroidery Sprays & Adhesives American & Efird Canada, lnc. is the exclusive distributor for ODIF for the Canadian market. The ODIF Sprays and Adhesives for the Embroidery Market complements the extensive range of quality sewing thread products that A&E currently provides.

Please contact Tel: 800-361-0787; email: canada.client@elevatetextiles. com or visit www.amefird.ca

OmniPrint HyperFlush Maintenance Fluid

Next Level Digitizing Software

Stahls’ is excited to announce the launch of the HyperFlush Maintenance Fluid - a cuttingedge cleaner that can be used with ANY pretreatment machine! Keeping your pretreatment machines thoroughly cleaned in order to maintain its performance. The Hyper Flush is chemically engineered for maximum strength purging of your machine while the Nozzle Cleaner precisely soaks into and clears your nozzle tips of excess residue/blockages. Includes 1 Gallon of Pretreatment Machine Hyper flush and 125ml of Pretreatment Machine Nozzle Cleaner.

For details, visit stahls.ca or contact 1-800-521-5255

Embroidery Systems Canada presents the latest innovation in Digitizing software from Melco. Design Shop 11 includes all new customization features, improved lettering, (including support for OpenType fonts) advanced auto-digitizing tools, and a unique new feature called design checker, which will warn you of potential problems with your designs before you sew them out! Upgrade packages are available for current Design Shop owners.

Learn more at www.embroiderysystemscanada.com/designshop or call 1-888-805-8631

CELEBRATING OVER 95 YEARS Canadian owned & operated since 1924

Manufacturers of sewing threads, wholesalers of elastics, tapes, trimmings etc.

THREADS, BOBBINS, BACKINGS, SPRAYS, NEEDLES,SCISSORS and Sew Much More!

PPE – THREADS & ELASTICS Stay Strong – Stay Safe We Are All In This Together NEWFOUNDLAND

MARITIMES

MONTREAL

info@cansew.ca

30 IMPRINT CANADA | June 2021

TORONTO

WINNIPEG

www.cansew.ca

CALGARY

EDMONTON

1-800-361-7722

VANCOUVER

Big K Imprint Ad Feb 2021 FINAL.qxp_Layout 1 2021-02-16 10:51 AM Page 1

King of Safety

SAFETY WEAR

SAFETY VESTS

• Jackets

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• Hoodies • Work Pants • Overalls

• Surveyor • Supervisor • First Aid

COVID SUPPLIES

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ACCESSORIES

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• Faller Pants • Logger Chaps

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CONTACT BIG K

• Headwear • PPE Cleaners • Cones & Delineators

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• Wands, Signs & Tape

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T.Free 1.877.688.3031

• Belt & Suspenders

info@bigkclothing.ca

• Disposable Coveralls

www.bigkclothing.ca

www.canadasportswear.com

S05918 Crew Neck Tee

We are here for you