Imprint Canada March/April 2019

Page 1

IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS E9J;@'9HJAD *()1

A Tristan Communications Ltd. Publication

AFKA<= L@AK AKKM= ?DG:9D J=L9AD MH<9L= Retail headlines from gloabl markets are highlighted.

4

Volume 26, Issue 2

) # & # ,% .#(! , ( - ), 867? 3 Ă ,# () Ă & #(#@ '*,#(. (

As we rapidly progress throughout the new year, the trends in social media marketing are continuing to change and evolve even faster. As a result of this, brand marketing needs to keep pace in order to stay fresh and relevant. With each passing year, more companies and brands rely on social media platforms to reach their target audiences. Whether we’re talking about Facebook, Instagram, Snapchat, Pinterest, LinkedIn or others, these platforms have gradually evolved into comprehensive communication channels that companies are trying to leverage in order to maximize engagement with their existing and potential customers.

>AN= J=9KGFK LG K9Q FG LG ;MKLGE=JK Customer service and marketing expert Marc Gordon explains why it’s sometimes in your company’s best interest to just say “no� to your customers. 8

9J= QGM 9 ?J=9L E9F9?=J7 Human Resources guru David Deacon outlines the 10 things managers need to consider changing to create an atmosphere of excellence. 14

<WKQIT 6MLQI =ZMVL[ KWV\QV]ML WV 9IOM

K=;J=L <=KAJ=K G> ;GJHGJ9L= ;DA=FLK

. && & -D

Customer service and sales specialist Jeff Mowatt highlights the two keys to boosting your business-to-business sales. 12

. (-./ % 3 (! !#(! #( ., . !# ,% . Ă ( &3-#-

F=O HJG<M;LK KHGLDA?@LK Leading suppliers showcase their newest products for 2019! 20

3A #&& 5 )"(-)(

If you are struggling with sluggish sales, there are two critical areas you must review to address the situation. The first is determining if the slowdown is due to changes in your target market. The second requires examining your sales, marketing and promotional activities to determine if they are ineffective. While there may be other complicating factors at play that are beyond your company’s control, most of the time a slowdown in sales can be attributed to one or both of the aforementioned issues. This type of analysis reviews your demographics, competitors and the effectiveness of your marketing messages to provide a comprehensive evaluation of the demand potential for your business. When combined with a marketing audit, you have a powerful opportunity to evaluate and turnaround your sales.

Conduct a Demographic Analysis

+MTW_ I^MZIOM [ITM[ XMZNWZUIVKM KIV JM NQ`ML

,WVL]K\QVO I \PWZW]OP UIZSM\QVO I]LQ\ KIV

A demographic assessment is the foundation for determining if ]VTWKS PQLLMV WXXWZ\]VQ\QM[ \W PMTX \]ZV aW]Z

your products or services are feasible and relevant. Understanding KWUXIVao[ XMZNWZUIVKM IZW]VL your target market demographics provides insight regarding the impact of any changes in market volume. <\ITTML <ITM[ KWV\QV]ML WV 9IOM

c [k G _ Ä Äž Ç‚ Ä Ä&#x;Ĺł Ä ÄžÄ&#x;ħ

/&8 ATHLEISURE

A) _ÂƒĹł

COMFORT

*)KL 9FFM9D

FTbcTa] 8\_aX]c 2P]PSP BW^f

I } c.O} k c IIOqI

FREE REGISTRATION NOW OPEN visit www.imprintcanada.com

STRONG

TECHNI C AL APPAREL

EAMLESS SEAMLESS

GO Ik_ Ɖ . AA Ć? Ć‘

SPORT PERFORMANCE

FERSTEN.com/FITMATICS

NOW AVAILABLE at Order online at alphabroder.ca or call 866.274.2489

ImPrint News CAN_March.indd 1

2/14/19 11:39 AM

Follow us on twitter: @imprint_canada

L@QBG.@OQHK 1/08

" *#(! )/, (.#.# ESG (Environmental Social Governance) is a general term used in the capital markets which measures the sustainability and ethical impact of an investment. It encompasses non-financial performance indicators including sustainability, ethics and corporate governance factors. In our industry, corporations are facing increasing pressure to promote environmental and social sustainability while being more transparent with respect to manufacturing and governance practices.

Forward-thinking corporations are no longer just looking for products, but rather are placing a greater emphasis on the companies behind those products.

As the global investment community’s dependence on these factors continues to grow, and as the science behind these factors becomes more efficient and consistent, the need for successful businesses to adopt and adhere to the criteria will also grow in kind.

Buyers are paying more attention to environmentallyfriendly, ethically sourced products in order to ensure that their own images and reputations are not tarnished overnight, and avoiding the guilty-by-association syndrome.

To what level the businesses in our industry accept and adopt these influential measures as key components of a buyer’s decision process, will influence its own long-term success.

Similarly, buyers are giving greater consideration in aligning with an organization’s moral and social values. Questions like, How much of a positive impact is that organization making on social and environmental issues?, are being weighed when choosing what companies to align themselves with.

COMPLETE INTEGRATION SMALL FORMAT SUBLIMATION 9LUWXRVR 6*

9LUWXRVR 6* Coasters

[ +HDW 3UHVV

Plaques Name Tags

Natural Wood Prints

[

Metal Prints

DRINKWARE

[

LARGE FORMAT SUBLIMATION

LQ +HDW 3UHVV

(3621

) ´

) ´

) ´

76 3 ´

76 3 ´

9$/8(-(7 7; 'LUHFW WR )DEULF

0DUFK $SULO _ IMPRINT CANADA

à à +ET -RG XS WTPMX MRXS X[S WITEVEXI TYFPMGP] XVEHIH GSQTERMIW +ET EMQW XS GVIEXI X[S MRHITIRHIRX TYFPMGP] XVEHIH GSQ TERMIW 3PH 2EZ] ERH E ]IX XS FI REQIH GSQTER] 2I['S [LMGL [MPP GSRWMWX SJ XLI MGSRMG +ET FVERH %XLPIXE &ERERE 6ITYFPMG -RXIVQM\ ERH ,MPP 'MX] +ET I\TIGXW XS IJJIGX XLI WITEVEXMSR XLVSYKL E WTMR SJJ XLEX MW MRXIRHIH XS KIRIVEPP] FI XE\ JVII XS MXW WLEVILSPHIVW 8LI WTMR SJJ [MPP IREFPI IEGL GSQTER] XS QE\MQM^I JSGYW ERH ¾ I\MFMPMX] EPMKR MRZIWXQIRXW ERH MRGIRXMZIW XS QIIX MXW YRMUYI FYWMRIWW RIIHW ERH STXMQM^I MXW GSWX WXVYGXYVI XS HIPMZIV TVS½ XEFPI KVS[XL ±*SPPS[MRK E GSQTVILIRWMZI VIZMI[ F] XLI +ET -RG &SEVH SJ (MVIGXSVW MX´W GPIEV XLEX 3PH 2EZ]´W FYWMRIWW QSHIP ERH GYWXSQIVW LEZI MRGVIEWMRKP] HMZIVKIH JVSQ SYV WTIGMEPX] FVERHW SZIV XMQI ERH IEGL GSQTER] RS[ VIUYMVIW E HMJJIV IRX WXVEXIK] XS XLVMZI QSZMRK JSV[EVH ² WEMH 6SFIVX *MWLIV +ET FSEVH GLEMVQER 2I['S [MXL ETTVS\MQEXIP] FMPPMSR MR ERRYEP VIZIRYI ERH E WXVSRK FEPERGI WLIIX [MPP LEZI E YRMUYI ERH HMJJIVIRXM EXIH TSVXJSPMS [MXL WMKRM½ GERX STTSVXYRMX] XS GVIEXI ZEPYI 8LI GSQTER] [MPP FI [IPP TSWMXMSRIH XS HVMZI WYWXEMREFPI KVS[XL ERH MQTVSZI TVS½ XEFMPMX] F] PIZIVEKMRK MXW PS]EP ERH GSQTPIQIRXEV] GYWXSQIV FEWI ERH ER ETTVSTVMEXIP] WGEPIH STIVEXMRK TPEXJSVQ [MXL EHZERXEKIH HMKMXEP GETEFMPMXMIW XS HIPMZIV HMWXMRGX TVSHYGXW ERH I\TIVMIRGIW %W SRI SJ XLI JEWXIWX KVS[MRK ETTEVIP FVERHW MR XLI 97 [MXL ETTVS\MQEXIP] 97 FMPPMSR MR ERRYEP VIZIRYI 3PH 2EZ] [MPP FI EFPI XS GETMXEPM^I SR MXW WGEPI FVSEH GYWXSQIV E[EVIRIWW ERH YRMUYI TSWMXMSRMRK XS I\XIRH MXW GEXIKSV] PIEHIVWLMT ERH HIPMZIV TVS½ XEFPI KVS[XL EW ER MRHITIRHIRX GSQTER] &SXL GSQTERMIW [MPP LEZI I\TIVMIRGIH PIEHIVWLMT XIEQW [IPP WYMXIH XS PIEH XLIWI SVKERM^EXMSRW SR XLIMV WITEVEXI HI½ RIH TEXLW %VX 4IGO [MPP LSPH XLI WEQI TSWMXMSR [MXL 2I['S EJXIV XLI WITEVEXMSR *SPPS[MRK XLI WITEVEXMSR 7SRME 7]RKEP GYVVIRX TVIWMHIRX ERH GLMIJ I\IGYXMZI SJ½ GIV SJ 3PH 2EZ]

IMPRINT CANADA _ 0DUFK $SULO

IMPRINT CANADA March/April 2019 - Volume 26, Issue 2

Source: Fibre2Fashion.com

[MPP GSRXMRYI XS PIEH XLI FVERH EW E WXERHEPSRI GSQTER] 9TSR WITEVEXMSR +ET WLEVILSPHIVW EVI I\TIGXIH XS VIGIMZI E TVS VEXE WXSGO HMWXVMFYXMSR ERH EW E VIWYPX S[R WLEVIW MR FSXL 2I['S ERH 3PH 2EZ] MR IUYEP TVSTSVXMSR 8LI XVERWEGXMSR MW GYVVIRXP] XEVKIXIH XS FI GSQTPIXIH MR ERH MW WYFNIGX XS GIVXEMR GSRHMXMSRW MRGPYHMRK ½ REP ETTVSZEP F] +ET -RG ´W &SEVH SJ (MVIGXSVW VIGIMTX SJ E XE\ STMRMSR JVSQ GSYRWIP ERH XLI ½ PMRK ERH IJJIGXMZIRIWW SJ E VIKMWXVEXMSR WXEXIQIRX [MXL XLI 97 7IGYVMXMIW ERH )\GLERKI 'SQQMWWMSR 8LIVI GER FI RS EWWYVERGIW VIKEVHMRK XLI YPXMQEXI XMQMRK SV XIVQW SJ XLI WITEVEXMSR SV XLEX XLI WITEVEXMSR [MPP FI GSQTPIXIH

,&' XS GPSWI ,SQI 3YX½ XXIVW HMZMWMSR MR 'EREHE 'EREHMER VIXEMP FYWMRIWW KVSYT ,YHWSR´W &E] 'SQTER] ,&' VIGIRXP] ERRSYRGIH MX [MPP GPSWI MXW ,SQI 3YX½ XXIVW FYWMRIWW MR 'EREHE ERH MW TIVJSVQMRK E ¾ IIX VIZMI[ SJ MXW 7EOW 3JJ XL WXSVIW [MXL TPERW XS WLYX YT XS WYGL WXSVIW MR XLI 9RMXIH 7XEXIW 8LIWI EVI TEVX SJ MXW WXVEXIKMG TPER XS VIHYGI GSWXW WXVIEQPMRI FYWMRIWW ERH MQTVSZI SZIVEPP TVS½ XEFMPMX] ±*YVXLIV WXVIEQPMRMRK SYV VIXEMP TSVXJSPMS IREFPIW IZIR KVIEXIV JSGYW SR SYV FYWMRIWWIW [MXL XLI WXVSRKIWX KVS[XL STTSVXYRMXMIW 8LI HMZIWXMXYVI SJ +MPX VMKLXWM^MRK SJ 0SVH 8E]PSV XLI VIGIRX QIVKIV SJ SYV )YVSTIER VIXEMP STIVEXMSRW MR +IVQER] ERH XLMW ERRSYRGIQIRX I\IQTPM½ IW XLI FSPH WXVEXIKMG EGXMSRW [I EVI XEOMRK XS WIX ,&' YT JSV PSRK XIVQ WYGGIWW ² WEMH ,IPIRE *SYPOIW ,&'´W GLMIJ I\IGYXMZI SJ½ GIV MR E TVIWW VIPIEWI ,SQI 3YX½ XXIVW MW I\TIGXIH XS GPSWI MR 8LI ZEWX QENSVMX] SJ QEVOIXW MR [LMGL MX STIVEXIW EVI WIVZIH F] ,YHWSR´W &E] [LMGL MRGPYHIW FIWX MR GPEWW LSQI JYVRMWLMRKW HITEVXQIRXW ERH EGGITXW ,SQI 3YX½ XXIVW KMJX GEVHW 8LI VIZMI[ ERH VEXMSREPM^EXMSR SJ XLI 7EOW 3JJ 8, ¾ IIX EPPS[W XLI GSQTER] XS JSGYW SR MXW FIWX PSGEXMSRW ERH WEOWSJJ XL GSQ XLI TVIWW VIPIEWI WEMH 0TWJIT ;M\IQT 7M_[ KWV\QV]ML WV 9IOM

GFDAF= =<ALAGF

1115#'*,#(. ( 5 )'Q' ! 4#(

F=OK ) ) , 0 )* ),

KG;A9D E=<A9 LJ=F<K >GJ *()1 ;GFL < H? )($ )* KL9DD=< K9D=K ;GFL < H? . ?DG:9D J=L9AD MH<9L= ;GFL < H? +, O@=F LG K9Q FG LG ;MKLGE=JK L@= K=;J=L <=KAJ=K G> ;GJHGJ9L= ;DA=FLK ;GFL < H? ). 9J= QGM 9 ?J=9L E9F9?=J7 ;GFL < H? )-

F=O HJG<M;L KHGLDA?@LK *( *0 +(

O=9J9:D=K K@GO;9K= 9<N=JLAKAF? KH=;A9DLQ K@GO;9K= KMHHDA=K =IMAHE=FL K@GO;9K=

PUBLISHER

Tony Muccilli : tony@imprintcanada.com

PRODUCTION MANAGEMENT

OFFICE ADMINISTRATOR

Maria Natale : shows@imprintcanada.com

GENERAL INQUIRIES

Adriano Aldini : news@imprintcanada.com

feedback@imprintcanada.com, (905)856-2600

CONTRIBUTORS

ADVERTISING SALES

Jeff Mowatt, David Deacon, Marc Gordon, Jill J. Johnson, Adriano Aldini

Tony Muccilli (Toronto) Tel: (905) 856-2600 Fax: (905) 856-2667

MARKETING COORDINATOR

Steve Silva : feedback@imprintcanada.com Imprint Canada is published six times per year by Tristan Communications Ltd. The contents of this publication may not be reproduced either in part or in whole without the consent of the copyright owner. The views expressed in this publication are not necessarily those of the publisher. Request for missing issues are not accepted after three months from the date of publication.

TRISTAN COMMUNICATIONS LTD. Publications mail agreement no. 40025740 Return undeliverable mail to: 190 Marycroft Avenue, Unit 16, Woodbridge, Ontario, L4L 5Y2 Email: shows@imprintcanada.com ISSN: 1480-1884 GST Registration #: RT892913294

64000 Electric Green

64000L Sapphire

M E E T YO U R P E R F E C T M AT C H Looking for a modern silhouette in colours that suit your needs? The Gildan Softstyle® Adult T-Shirt has you covered. With an amazing array of 51 hues, including fashionable heathers, you’re sure to find the perfect shade. A figure-flattering companion style for women is also available in a vibrant colour palette.

RING SPUN SOFT

TEAR AWAY LABEL

mygildan.com

News ^%XVLQHVV 'HYHORSPHQW <\ITTML <ITM[ KWV\QV]ML NZWU 9IOM

A demographic review can help determine if you are in a short-term sales slump, or if a more significant market decline is expected over a longer horizon. All too often the cause for a revenue decline is evident in the demographic data. The key is to allow the data to show you objectively what is going on in your market. A well-executed demographic analysis evaluates shifts in your consumer’s age, gender, income and other economic variables impacting the market you sell to, while identifying potential market risks impacting your business’ efficacy. Be careful in defining your market area boundaries; too many businesses use wider geographic areas for their market than they realistically serve. Overly optimistic boundaries will overstate your market potential and skew your results. Think of your customer demographics as you would a doctor looking at your vital signs. Demographics will help identify new opportunities, or they will confirm that your market has shrunk to a level where you should reconsider revising your product and/or service offerings.

Conduct Market Interviews

0 \PaZTcX]V PdSXc TeP[dPcTb cWT TUUTRcXeT]Tbb ^U h^da \PaZTcX]V P]S _a^\^cX^]P[ cPRcXRb c^ XST]cXUh fWPc ]TTSb c^ QT \PX]cPX]TS ^a X\_a^eTS c^ bd__^ac h^da ^aVP]XiPcX^]zb bcaPcTVXR eXbX^] P]S _[P]

A marketing audit evaluates the effectiveness of your marketing and promotional tactics to identify what needs to be maintained or improved to support your organization’s strategic vision and plan. This would include: a review of your website and sales approaches (phone, dropin, Internet, etc.); a review of all of your marketing collateral materials to assess improvements to enhance consumer decisionmaking; carefully evaluating how you utilize your social media channels to identify more effective tactics for sharing your marketing message and engaging with your prospects or key referral sources. .VOIOQVO QV I <\ZI\MOQK 6IZSM\ *VITa[Q[ Q[ I

Some organizations conduct interviews with customers, XW_MZN]T _Ia \W ]VKW^MZ \PM ZMIT ZMI[WV[ NWZ aW]Z

ZM^MV]M [TW_LW_V employees, key community Provide Sales Coaching leaders, industry associations, to Your Team vendors and suppliers to help gain insight on what is The best athletes and businesspeople in the world have changing in their respective marketplace. These interviews can help you to understand what your coaches to keep them focused and to improve their performkey target audiences really think and what they want. This ance. Sometimes your team needs outside support to review insight can then be applied to help refine your marketing sales approaches to improve overall performance. It is not uncommon for novice salespeople to be given messages with the goal of improving sales. a few books and some sales manuals with the expectation they will intuitively figure out how to sell. Closing deals, Study Your Competitors While the almighty Internet has made it easier to whether to a consumer or a commercial client, can be a gather basic information on your competition, competi- much more complicated effort - especially if it involves a complex sale. Complex sales do not resolve in a single tive intelligence involves more defined action. Look at what products and services they are promoting; interaction and they often involve multiple decision evaluate how they are positioning these resources including points before the final decision to buy. Sales professionals how they address pain points to meet customer needs. You often have to tweak how they converse with prospects. Helping your team develop better skills and objection can use primary research techniques including networking handling techniques when dealing with prospects can with industry experts, customers, suppliers, key referral sources and even talking directly with your competitors to help isolate decision criteria and move the sale forward. better understand your market environment. Combine this information with the use of secondary Final Thoughts Engaging in a Strategic Market Analysis is a powerful research sources, such as news media or subscription approach to uncover the true reasons for your revenue databases to help you gain additional insight. Researching your competitors will provide you with a slowdown. The goal is to determine if your marketing deeper awareness of opportunities or the need to revamp approaches or your lack of a viable market is the cause your offerings. Competitor insight also can help you of your situation. If it is your marketing, you can adjust your sales and develop more effective strategies to address the impact they might be having on shaping your consumer attitudes marketing messages to better align with what triggers your customer’s decision-making process. If it is the or restricting your market area. market, you can review your pricing strategy and geographic market area boundaries to better optimize those Secret Shop Your Sales Team “Secret shopping� is the process of covertly evaluating elements impacting your target market. Sifting through the data will help you reassess your the quality of customer service overall client experience. This process allows you to better understand how effective market trends, growth factors and competitive dynamyour salespeople are at sharing your brand message with ics. You gain an understanding of the implications of your target audience. You can assess their conversation this information relative to your organization, as well approaches, closing techniques and positioning efforts as an assessment of how well you are positioned for when responding to contacts from a prospective customer. long-term success. Secret shopping your team will give you greater insight into identifying opportunities for improvement and enhancing sales effectiveness.

Complete a Marketing Audit

Effective marketing strategies balance the critical interrelationships between your marketing mix and your organization’s strategic plan, in order to reach identified target markets and generate desired sales results.

thor and

IMPRINT CANADA _ 0DUFK $SULO

*JW]\ \PM *]\PWZ#

Jill J. Johnson is the President and Founder of Johnson Consulting Services, a highly accomplished speaker, an award-winning management consultant, and author of the bestselling book, Compounding Your Confidence. Jill helps her clients make critical business decisions and develop market-based strategic plans for turnarounds or growth. Her consulting work has impacted more than $4 billion worth of decisions. She has a proven track record of dealing with complex business issues and getting results.

For more information on Jill J. Johnson, please visit www.jcs-usa.com.

Back and better than ever. American Apparel is the originator of the fashion basic and is giving you more premium styles, more colors, more distributor options, and more value than ever before. With 130+ high-quality styles in 120+ colors, including our iconic Made in USA best-sellers, we offer the garments you have grown to know, love and demand. You have continued widespread access to our inventory through our trusted distributors: – alphabroder – Budget T-Shirt Ltd. – Technosport

americanapparelwholesale.com

News ^%XVLQHVV 'HYHORSPHQW`

#0 , -)(- .) - 3 p o .) /-.)' , 3 , ), )(

=PM K][\WUMZ Q[ VW\ IT_Ia[ ZQOP\ <IaQVO p7Wq \W K][\WUMZ[ Q[ VW\ I

JIL I \PQVO QN aW] IZM LWQVO _PI\ Q[ \Z]Ta JM[\ NWZ aW]Z J][QVM[[

Annoyed with customers who you believe are asking for too much? Remember this: customers have a God-given right to ask for whatever they want, such as discounts, free delivery, or nocharge extended warranties. On the other hand, you as a business owner have that equal right to say “no�. But with a constant desire to win more business and make your customers happy, how do you know when to say no? This is a tough question to answer and it will differ from com-

pany to company, but you can let these five tips be your guide to help you.

1. They Expect A Deal Every Order Giving a loyal customer a deal or a discount just because they ask is a great way to show your appreciation. However it will be difficult to explain why they can’t get that same deal (or a better one) the next time they place an order. Instead, a good way to insulate yourself from this problem is to set clear and definite terms for your deals, such as volume, time of year, or let them know about specific conditions that allow for it.

2. Based on false promises We’ve all been there: a new customer - who has yet to actually buy anything - asks you for a discount or preferred pricing with the promise of either purchasing more in the future, or bringing you plenty of referrals. My experience has been that not only won’t this promise be kept, you’ll never being able to charge this customer full price again. When faced with this kind of request, offering a rebate program based on future purchases and referrals will give them incentive to buy more volume and to actually follow through on their promises.

BTccX]V R[TPa STUX]XcT cTa\b U^a cWT STP[b h^d ^UUTa fX[[ X]bd[PcT h^da QdbX]Tbb Ua^\ QTX]V X]d]SPcTS fXcW aT`dTbcb Ua^\ RTacPX] R[XT]cb fW^ Tg_TRc SXbR^d]cb ^] TeTah ^aSTa

3. Is it a cost or an investment? Every request you grant a customer should come with a perceived return for your business. Will they buy more? Can they refer others? In some cases the answer may be yes, so giving them what they ask for could be viewed as a legitimate investment. But in other cases, you’re dealing with a one-time purchase; at this point, it becomes simply a cost. And while in either case you may choose to give them what they ask for, it’s important to recognize the difference so that moving forward you can better differentiate when and where (and how much) to compromise.

4. You simply don’t want them as a customer Let’s face it, some customers are a real pain for a number of reasons. They may be slow to pay, they complain a lot, they demand an unreasonable amount of time and resources from your business. So why would you want to continue to earn their business by meeting their every demand? If you’ve reached your limit, just say no. Potentially followed by a polite goodbye.

5. The favours you extend won’t be returned. A healthy supplier-customer relationship means both parties get what they want. For you, that means referrals, loyalty, healthy PO’s and being paid on time. If you find yourself regularly offering discounts and free stuff (like your time), and getting nothing back but stress, then maybe this is a relationship you need to reassess.

*JW]\ \PM *]\PWZ#

Marc Gordon is an internationally recognized marketing and customer experience expert. In addition to speaking and consulting, he regularly appears on television and radio.

His articles appear in over 200 publications worldwide. Visit marcgordon.ca or his online show at marctv.net for more business tips.

IMPRINT CANADA _ 0DUFK $SULO

More Alstyle for You Your favourite styles and colours are now available from a distributor near you.

877.562.1499 | ALSTYLE.COM

News ^%XVLQHVV 'HYHORSPHQW` <WKQIT 6MLQI =ZMVL[ KWV\QV]ML NZWU 9IOM

" ,#- ) - & - #&#. .#)(

@Q\P [W UIVa I^IQTIJTM XTI\NWZU[ ITT ^aQVO NWZ \PM [IUM KWV[]UMZ

I\\MV\QWV JZIVL[ VMML \W _WZS PIZLMZ \PIV M^MZ \W SMMX QV \W]KP

_Q\P PW_ \PMQZ ZM[XMK\Q^M I]LQMVKM[ QV\MZIK\ _Q\P MIKP WVM

The larger issue nowadays seems to be that with so many options and platforms out there all vying for the same consumer attention, what do brands need to do in order to keep in touch with how their audiences utilize these platforms?

, .#0#.3 )0 , 0)&/' Brands that flood platforms with mediocre (and often regurgitated) content - in hopes of capturing their audiences attention - need to realize that this is not a viable strategy in 2019. Customers are more savvy than ever nowadays, and the criteria for garnering trust and attention has grown; in short, audiences ignore subpar or unauthentic content quicker now than before. Engagement is also more important in today’s social environment. Last year, Facebook focused on meaningful interactions as part of their updated algorithm. This meant that their algorithm started favouring content that sparks a genuine conversation, and because algorithms are becoming smarter there’s no short route to genuine engagement. Social platforms are trying to cut down on engagement bait techniques so you may risk losing your existing reach in the longer term with such techniques. It’s not enough anymore to encourage people to like, comment, share on your post. In short, the only way to survive is to aim for content that is: interesting, appealing, unique and engaging. To make an impact, brand marketing must be purposedriven and it needs to be uncommonly unique. What this means is that companies should focus more on creating unique, engaging, purposeful content rather than flooding platforms with parroted posts in hopes of garnering a few “likes�.

IMPRINT CANADA _ 0DUFK $SULO

Social media is evolving from product discovery and into sales facilitation. According to Mary Meeker’s report of Internet Trends in 2018, 55 per cent of respondents who discovered a product through social media proceeded to purchase that product later on. In 2019, brands have a great opportunity to benefit from this trend and to improve their social strategy accordingly. You don’t always need a sales pitch in all your messaging to convince people to trust you. Social media can help you tell your story and improve consideration. Right after someone discovers your product online, it’s up to you to provide a smooth experience that will make the susequent sales easier.

.),# - )(.#(/ .) )'#( . Social media has evolved and adopted new ways to allow people and brands to tell and share their stories and it’s changing the way we consume social media content. Video marketing has seen great success, so it’s not surprising stories are virtually everywhere. There are currently more than 400 million people consuming stories on Instagram on a daily basis. Snapchat was the first to introduce the concept and it soon was )/, A # ) copied by Instagram, turning into a global trend for people of all ages. It’s since been adopted by Facebook, Youtube, and even LinkedIn. Marketers were quick to realize the hype and demand for this type of content, paving the way to share more engaging content of their own. Both customers and brands love stories because they feel authentic, immediate and personal. Moreover, they’re fun, short, relatively easy to create and track, and many of the stories disappear after 24 hours (which feeds into the Fear of Missing Out trend - or “FOMO� as it’s often referred to). Stories also help brands build and shape a strategic narrative. The holy grail for marketers is capturing moments and experiences shared between a user and a product; stories

allow these authentic conversations to be distributed through social media.

-. &#-"#(! ,/-. Facebook has more than 2 billion active users each month, however, recent privacy scandals have landed the company in hot water. Consumer confidence in social media is on shaky ground and Facebook is learning the lesson the hard way that you need to be more mindful about the use of data as privacy concerns are increasingly leaving users feeling distrustful of the platform. On a brand-to-consumer level, users have little tolerance for marketing that comes off as disingenuous. Brands will need to look for ways to build trust and this starts and ends with transparency and authenticity.

( &/ ( ,- ( p o 0 &/ Influencers are social media figures who have gathered a defined community around themselves and their personal brand. These people can make thousands of dollars through paid sponsorships because their followers (ranging from the thousands to millions) give them a level of “influence� over others that brands seek to leverage. Influencer marketing works because it leverages the human element of personal branding. Tying a real face to a brand is fundamental nowadays in building trust and loyalty. As influencer marketing grows more expensive, “microinfluencers� have emerged to fill the gap for companies that want to leverage influencer marketing but have a smaller budget to try it out. Micro-influencers may not have the outreach of celebrities, but they don’t need to. For example, a clothing brand may see better results by working with a rising fashion blogger with 45k followers than a celebrity who may come with an exponential booking fee. ,WV\QV]ML WV 9IOM

News ^%XVLQHVV 'HYHORSPHQW` <WKQIT 6MLQI =ZMVL[ KWV\QV]ML NZWU 9IOM

Businesses should carefully consider which social media platforms to focus on; don’t be wary of tempering your exposure to two or three platforms if that is what is delivering the best results. Find out where your audience is most of the time and focus on engagement with that platform.

3* ,T. ,! . * ,-)( &#4 .#)( ,][\WUMZ[ PI^M TQ\\TM \WTMZIVKM NWZ UIZSM\QVO \PI\ KWUM[ WNN I[

LQ[QVOMV]W][ =W OIZVMZ I\\MV\QWV IVL MVOIOMUMV\ JZIVL[ VMML \W J]QTL

\Z][\ IVL \PQ[ [\IZ\[ IVL MVL[ _Q\P \ZIV[XIZMVKa IVL I]\PMV\QKQ\a

-- ( '), .#0 You can’t really be everywhere at once (nor should you want to be). The most successful marketers understand that you need to focus on the best-performing channels for your business. As the number of social media platforms - and their respective scope - continues to expand, it’s more important now than ever to address where your audience is and which channels work better for your specific business goals. Broadcasting the same message on all platforms - irrespective of your audience’s presence - isn’t a strategy for success.

Hyper-targeting refers to the ability to deliver advertising content to specific interest-based segments in a network; in 2019, brands will increasingly turn to this personalization strategy to reach their audiences.. Have you ever noticed that you see an ad on social media or website after you did a search for it - or even talked about it with your phone in earshot? That’s hyper-targeted marketing hard at work. When you pay for advertising, virtually all social media platforms give you the ability to target your ads to specific customer segments defined by geography, age, gender, et cetera. Marketers are now able to collect user data - such as online habits - in order to help shape and direct their messaging. The key here is for brands to balance being too aggressive

0b cWT ]d\QTa ^U b^RXP[ \TSXP _[PcU^a\b P]S cWTXa aTb_TRcXeT bR^_T R^]cX]dTb c^ Tg_P]S Xczb \^aT X\_^acP]c ]^f cWP] TeTa c^ PSSaTbb fWTaT h^da PdSXT]RT Xb P]S fWXRW RWP]]T[b f^aZ QTccTa U^a h^da b_TRXUXR QdbX]Tbb V^P[b while offering personalized advertising that will genuinely interest and engage their target audience. The key to success with social media marketing in 2019 is to understand your audience, while continuously refining your strategy to deliver authentic, engaging content and allocating time and resources to the new tools and technologies on the platforms that work best for your company.

, . -#, - ) ),*), . &# (. " .1) % 3- .) ))-.#(! 3)/, /-#( --T.)T /-#( -- , 0 (/ 3 )1 ..

Who would you say buys the majority of your company’s offerings - corporate buyers, private consumers, or both? For most companies operating in the promotional products industry, the answer is primarily the former. People who are buying products and services on behalf of their organizations have different needs than those who are buying for themselves. Losing a single consumer is unfortunate; losing a large corporate client is far worse and can create financial fallout. With so much at stake when you are selling ‘business-to-business’ here are a few tips I share in my seminars and speeches on how to gain and keep the loyalty of your corporate clients.

they mention them in tender offerings or in requests for proposal). Knowing these secrets will give you an edge in boosting your business-to-business revenues.

Why price isn’t paramount

Desire #1 - Make them Look Smart to their Bosses

Corporate buyers are not spending their own money, they’re spending their company’s, so paying a higher price doesn’t necessarily affect them personally. While budgetary constraints are always a factor, corporate buyers are often expected to choose the supplier who provides the best overall value and deliverable. That brings us to two secret desires that your corporate customers won’t tell you (nor will

It’s one thing to claim your products and services provide all kinds of benefits. It’s an entirely different magnitude of value when you quantify how much of an impact you are having on that company. So when possible, provide your customer with evidence of the actual cost savings, marketing exposure, and overall benefits that your products and services are generating for their business. +][QVM[[ \W +][QVM[[ KWV\QV]ML WV 9IOM

YOUR EMBROIDERY EXPERTS

There is a Tajima embroidery machine for every possible need and function. From single head embroidery machines to multi-head and specialty embroidery machines, Tajima & RB Digital have you covered.

ORDER ONLINE RBDigital.ca

Vancouver 1-888-739-1864

IMPRINT CANADA _ 0DUFK $SULO

Edmonton 1-866-890-9488

Saskatchewan (306) 289-2107

Winnipeg 1-800-665-8958

Toronto 1-800-263-1413

MontrĂŠal 1-800-361-0100

Atlantic 1-877-928-3354

News ^%XVLQHVV 'HYHORSPHQW`

Ă , )/ , . ( ! ,D Ten changes you may need to consider making right now 3 0# )(

Are you a great manager? This is an incredibly tough question to answer. The harsh reality is that the best managers intentionally create an environment where employees thrive and great work gets done. A manager’s job is to get things done by coordinating the efforts of other employees - and most of us have blind spots that keep us from seeing how we impact those others. But in all honesty, the answer is probably no. Great managers are self-determined, and self-determined managers are extremely rare. Being a great manager - the kind who creates a high-performing company - is exceptionally difficult. You can rarely rest, nor can you let things slide and you can never waste an opportunity. You are responsible for creating an environment in which people can achieve and grow in ways they did not even imagine; this is a job that’s never finished. Sounds exhausting? Yes, but if you don’t do the hard work of becoming a self-determined manager, a lot of major things can go off the rails. Bad managers create environments where there’s little openness or honesty, or where people deflect blame onto others. Employees do these things to try to cope with the environment you, the manager, have created. But the flip side is that when you become a better manager (a self-determined one), you’ll see dramatic changes in behavior and performance of your employees.

Being a self-determined manager is not so much about mastering a vast array of technical skills. It’s less about task and more about attitude. It’s about creating environments of overachievement where =PMZM IZM UIVa NIK\WZ[ \PI\ OW QV\W JMQVO I \Z]Ta OZMI\ UIVIOMZ people thrive and great work gets done. In my book, The Self-Determined Manager: A Manifesto for Exceptional People Managers, the ideas presented are for managers at every level - from the CEO to the first-time leader. Regardless of your managerial level or the scale of your impact, you will get better outcomes when you strive to be a self-determined manager. So how do you become a more self-determined manager? Below are 10 tips to help you get there.

1. Set aside time to reflect on your own agenda. This is a biggie. It’s really easy to lose sight of how (and if) your current situation fits with your overall aims. If you don’t have a clear sense of what your purpose is – and why you’re doing what you do, and how it fits with your life - you cannot hope to make consistently good decisions for yourself and others. You’ll just be condemned to reacting to your circumstances.

2. Actively choose the type of environment you want to create. As manager, it’s your job to decide the kind of environment that your team will experience, for better or worse. Think of the best teams you’ve worked on what was the prevailing atmosphere? How did the team members work together, how were problems solved, and issues resolved? At the heart of this will have been a manager who set the tone and created the atmosphere that allowed the team to thrive. This environment isn’t something you can just will into being; it’s a process. But every process begins with a decision, and making that decision now is the step that all other improvements this year will flow from.

3. Each week, ask yourself and your team: What can we do better? The best managers have impatience (if something is worth doing, why wait?); an instinct for continuous improvement (good enough is never good enough); and a lingering sense of constructive dissatisfaction (how can we do this better next time?). Great managers set very high standards of performance and conduct for themselves and their team. This demanding impatience for ever-greater impact and ever-higher standards can make self-determined managers admittedly very difficult to work for. This is why it is critical to always balance the high expectations with encouragement and a positive approach.

4. Treat employees like adults and empower them to take ownership. Work is not school. Adults do their best work when they are treated as adults. Therefore, great managers don’t bully, shout, patronize, belittle, play favorites, name-call, behave aggressively, or condescend. To generate trust and respect, you must create an environment where adults can do great things. Life is a little short for bad relationships and miserable interactions. Make sure you are helping create harmonious environments around you.

5. Curb any tendencies toward self-serving behaviour. Avoid the urge to take the glory for victories or shirk responsibility for failure. When you do this, you create an environment where people quickly learn not to IMPRINT CANADA _ 0DUFK $SULO

KWV\QV]ML WV VM`\ XIOM

News ^%XVLQHVV 'HYHORSPHQW` 1TX]V P VaTPc \P]PVTa Xb [Tbb PQ^dc cPbZ P]S \^aT PQ^dc PccXcdST 8czb PQ^dc RaTPcX]V T]eXa^] \T]cb ^U ^eTaPRWXTeT\T]c fWTaT _T^_[T cWaXeT P]S VaTPc f^aZ VTcb S^]T volunteer, to not trust the intentions of their leader, and to be busy working on projects away from the team where there will be some recognition or reward for their efforts. If you feel the need to take credit or protect yourself at the expense of your team, remind yourself that it’s all about them, not about you. Your ego, fears, and ambitions are not relevant to your team, so keep them to yourself.

6. Acknowledge and reward great work. The best managers make it clear to their people that they have confidence in their abilities and in their potential to make a big contribution to the team’s success. They do two things: First, they recognize when someone does something well and they acknowledge this as a good thing. Second, they express confidence in the person and create an unbiased reward system. The message is, “I saw you do something really good today, and I know you will continue to do great things going forward.� This is an incredibly powerful combination.

correct. Further, employees will struggle to relate their actions to their employer’s performance, substituting instead other purposes, such as pleasing their boss or doing only work that interests them. Striving to be a self-determined manager is incredibly hard work, but the payoffs are immense. Not only do you get to witness personal breakthroughs and join in team celebrations, you will see your company’s performance escalate over time. Managers are responsible for success; this is a big responsibility – for your employees, for yourself, and for the business. Managing others is not for the faint-hearted. Doing it well is a conscious and tough choice you need to make every day. Hopefully some of the tips outlined above will help create more direction for you in creating the atmosphere and attitude you need to help your company and employees thrive.

*JW]\ \PM *]\PWZ#

David Deacon is the author of The Self-Determined Manager: A Manifesto for Exceptional People Managers.

He has been a human resources professional for over thirty years and passionate about how managers manage for almost as long. He has worked for a variety of the world’s leading companies, including Credit Suisse and MasterCard, and has lived and worked in the US, the UK, and Asia. A thought leader in the fields of learning and development, talent management, and leadership development, Deacon has influenced leaders and teams around the world and created better-managed companies as a result. Recognized by the Best Practice Institute as a “Best Organizational Practitioner� in 2014, he continues to drive impact through leading world-class talent management approaches in the companies where he works. For more information, please visit www.selfdeterminedmanager.com.

7. Put emphasis on learn something new. Take a class, master a new skill, even take up a new hobby outside work. The best managers are interested, curious, open, and alert. They are forever seeking knowledge. This extends far beyond their professional work and reflects their interests, passions, pastimes, and preoccupations. Thinking “widely� opens possibilities by helping you foster connections, recognize new opportunities, and find better ways to do things. Secondly, broad knowledge and curiosity makes you more adaptable; a key part of career success is about applying what you have learned in new situations. To be the best manager you can be, it’s important to never stop learning. Keep cultivating interests outside of your work skills. Maybe you want to take up woodworking, learn a new language, or to learn how to play an instrument. Stretch your horizons, get out of your comfort zone and see how your expanded mind will benefit your career and your team.

8. Master the art of friendly, informal, light interaction. While you don’t need to make everyone your friends, it’s important to eschew formality and standoffishness at work. Be gentle and kind with others as well as yourself. Work on creating positive interactions, where people come away feeling good, feeling they have some standing, that they can be themselves.

9. Learn to like the people you work with (yes, even the unlikable ones). It’s crucial that you enjoy and appreciate the people you work with. If you deal with someone who is unlikeable, find something in their personality to appreciate. There are a few reasons to this: First of all, it changes the nature of all interactions and maximizes the chance that you’ll be successful. You will create a less cooperative, less inventive, and less engaged relationship with someone you do not like. Secondly, it furthers the chance that your team members will overlook your unlikeable qualities and focus on your best traits as well. Lastly, the vast majority of employees respond to being treated kindly and with respect.

10. Figure out why the work of the team matters and articulate this to them. Without this sense of purpose, it’s hard for people to make greater effort, to direct their energies, and to self0DUFK $SULO _ IMPRINT CANADA

News ^%XVLQHVV 'HYHORSPHQW` +][QVM[[ \W +][QVM[[ KWV\QV]ML NZWU 9IOM

Your corporate clients can then forward those metrics to their bosses and take the credit for the improvements (and for being smart enough to choose you as their supplier). Everyone wins! Making your customers look brilliant also means giving them what they need, not necessarily what they ask for. Presumably, you’re more attuned to the latest developments in your industry than your customers. Corporate customers typically have expertise in their outputs - not in the inputs that you supply. So, it’s up to you to bring innovations and suggestions on better ways your customers can achieve their goals. Being a trusted advisor will ensure that when you present these enhancements, you give them plenty of credit for being open to this innovation. I call this approach the humility advantage. Corporate clients have jobs they’re trying to keep, turf they may be defending, and attention they’re trying to garner. Why not indirectly help them achieve those goals?

years past, making work more fun meant corporate entertaining; salespeople would wine, dine, and fly business clients to exotic destinations. Some would unfortunately go as far as offering bribes and kickbacks. Today’s first-world business environment is more transparent and ethical. Plus, corporate customers are so busy with their workload, fighting traffic, and juggling busy personal lives, they aren’t particularly interested in socializing with their suppliers after hours. Private meal invitations can also create awkwardness. With this in mind, one approach that’s gaining popularity for entertaining corporate clients is staging and hosting special events that include food. Consider bringing a lunch-and-learn to your client or hosting an open house to groups of clients. Include some degree of education relevant to their job such as a speaker who can inform and engage them. Feed them while you teach them and they will come. 6ISQVO aW]Z J][QVM[[ K][\WUMZ[o RWJ MI[QMZ QVKT]LM[ UISQVO

There is one last word on making your corporate clients’ jobs \PMQZ RWJ[ UWZM XTMI[IV\ more pleasant. In 1854, Henry Thoreau wrote that most people Desire #2 - Make Their Jobs Easier live lives of quiet desperation. To a certain extent I believe that’s Most of us do not want to work harder than we need to. still true. Your client may be stuck in a dead-end job and receive little recognition. So consider So when your business clients need answers, how accessible are you? Can they easily find the value of offering them a specific compliment. answers, check real time inventory, place orders on your website, knowing that you can deliver Give a clear, genuine example of something they as a person do that makes them a special as promised? If not online, how long does it take your corporate clients to reach someone in client. In a job where no one notices, you may be one of the few to make him or her feel appreyour company and get the answers he or she is looking for? ciated. Trust me - this gesture goes a long way! Our research shows that two of the most powerful words you can use with corporate cusBottom line - remember that companies don’t buy anything. It’s people within those comtomers are: “Hassle-Free.� panies who make decisions. Make those people looker smarter to their respective bosses and Making your business customers’ job easier includes making their jobs more pleasant. In make their jobs easier and you’ll soon notice how your prices suddenly become less relevant.

FWT]TeTa _^bbXQ[T _a^eXST h^da Rdbc^\Ta fXcW TeXST]RT ^U cWT PRcdP[ R^bc bPeX]Vb \PaZTcX]V Tg_^bdaT P]S ^eTaP[[ QT]TUXcb cWPc h^da _a^SdRcb P]S bTaeXRTb PaT VT]TaPcX]V U^a cWTXa QdbX]Tbb

IMPRINT CANADA _ 0DUFK $SULO

*JW]\ \PM *]\PWZ#

This article is based on the bestselling book, Influence with Ease by Hall of Fame motivational speaker, Jeff Mowatt.

Jeff ’s Influence with EaseŽ column has been syndicated & featured in more than 200 business and online publications. To obtain your own copy of his book, or to inquire about engaging Jeff for your team, visit www.jeffmowatt.com.Jeff heads his own training company and has written and produced 13 self-study coaching tools.

100% MADE IN CANADA www.kingathletics.ca

KF9041 TWO TONE DOUBLE HOODED SWEATSHIRT WITH CONTRASTING INNER HOOD AND DRAWSTRING • 95% COTTON, 5% POLYESTER | 15 OZ • 2x1 rib cuffs and waist (95% cotton, 5% lycra®). • Two-ply hood with inside contrast. • Contrasting drawcord. • Double-needle coverstiching on neck and armhole. • Pouch pocket. • NAFTA.

PROUDLY DISTRIBUTED BY

CANADIANS SERVING CANADIANS TORONTO | MONTREAL | VANCOUVER | CALGARY | MONCTON

1 800 711-1600 | technosport.com

Imprint_Fev2019_KF.indd 1

19-02-20 13:14

:($5$%/(6 9TIaTQ[\ =MM *\[[LY )\JR *HUHKH PZ ZOV^JHZPUN P[Z 7SH`SPZ[ ;LL ;OL JVTMVY[ VM YPUNZW\U JV[[VU PU H YHPUIV^ VM JVSV\YZ [OL 7SH`SPZ[ TPNO[ Q\Z[ IL `V\Y UL^ MH]VYP[L :[`SPZO SPNO[^LPNO[ K\YHISL HUK LHZ` 6UL PTWYLZZP]L WYPJL MVY HSS ZPaLZ JVSV\YZ HUK X\HU[P[PLZ (]HPSHISL PU TLU»Z ^VTLU»Z HUK `V\[O /WZ LM\IQT[ ^Q[Q\ ___ KJKKWZXWZI\M KI

7M_ 9MZNWZUIVKM

BW]\P <XWZ\ <PQZ\ .PSKHUÂŽ OHZ WSLU[` VM UL^ Z[`SLZ [OH[ RPKZ HUK WHYLU[Z HYL Z\YL [V SV]L -LH[\YLK PZ [OL ) .PSKHU 7LY MVYTHUJLÂŽ @V\[O :WVY[ :OPY[ 4HKL MYVT WVS`LZ[LY WPX\t MHIYPJ ^P[O JVU[V\YLK ^LS[ JVSSHY HUK JV SV\Y TH[JOLK I\[[VUZ P[ Z H Z[\K` PU JSHZZPJ JVTMVY[ P[ Z [V\NO LUV\NO [V Z[HUK \W [V HU` [LZ[ ?Q[Q\ ___ UaOQTLIV KI WZ KWV\IK\

aW]Z TWKIT LQ[\ZQJ]\WZ NWZ UWZM

QVNWZUI\QWV

IMPRINT CANADA _ 0DUFK $SULO

6MV [ 7WZ\P +MIKP

<PIKSM\

( JHZ\HS HUK JVTMVY[HISL ^VYR PU ZWPYLK WSHPK ZOHJRL[ ^P[O PUZ\SH[LK X\PS[LK KLZPNU [V RLLW `V\ ^HYT :[`SL 87? MLH[\YLZ SHYNL MYVU[ ZUHWZ MVY LHZL VM \ZL HUK SPULK OHUK^HYTLY WVJRL[Z 7LYMLJ[ MVY [OVZL JHZ\HS ^LLRLUKZ PU [OL JP[` VY Z[`SPUN JVa` HYV\UK [OL JHTWÄ YL /WZ LM\IQT[ KWV\IK\ <\WZU\MKP 9MZNWZ UIVKM *XXIZMT =MT# ! WZ

^Q[Q\ ___ [\WZU\MKP KI

<]JTQUI\QWV 1MIL_MIZ 4HJHYVU PZ VMMLYPUN P[ Z T\S[PM\UJ [PVUHS /LHK^LHY ;OPZ ZLHTSLZZ _ P[LT PZ THKL MYVT 4PJYVÄ ILY 7VS`LZ[LY HUK JHU IL Z\ISPTH[LK PU MV\Y JVSV\Y WYVJLZZ MVY H [Y\S` \UPX\L WYVK\J[ VMMLYPUN /WZ LM\IQT[ KWV\IK\ 6IKIZWV

=MT# ! ! WZ ^Q[Q\ ___ XZWUWUIKIZWV KI

<XaLMZ =ZIV[XWZ\ <WN\ <PMTT 3IKSM\ HSWOHIYVKLY PU[YVK\JLZ [OL :W`KLY ;YHUZWVY[ :VM[ :OLSS 1HJRL[ 4HKL MYVT H WVS`LZ[LY ZWHUKL_ ISLUK [OPZ Z[`SL MLH[\YLZ SH`LY MHIYPJ ^P[O HU ? ; 3 SHTPUH[L Ä UPZO +L[HPSPUN PUJS\KLZ H TPJYV IY\ZOLK [YPJV[ JOPU HUK PUULY [YPT HJJLU[Z YL]LYZL JVPS JLU[YL MYVU[ aPWWLY aPWWLYLK OHUK^HYTLY HUK JOLZ[ WVJRL[Z HUK HZ`TTL[YPJHS ZLHT HJJLU[Z MVY H JSHZZPJ Ä [ (]HPSHISL PU JVSV\YZ PU : ?3 4LU HUK ?: ?3 3HKPLZ /WZ UWZM QVNWZUI\QWV XTMI[M KWV\IK\ ITXPIJZWLMZ ,IVILI ! WZ ^Q[Q\ ___ ITXPIJZWLMZ KI

- UnderWraps Advertising

"The best Western trade show in Canada!"

- Green Screen Printing

*) 9FFM9D FTbcTa] 8\_aX]c 2P]PSP BW^f

ŇŠ* DPNF FWFSZ ZFBSŇ‹ŇŠ

“I look forward to the Western Imprint canada show every year!"

KL

- Bulldog Promotional

ETah X]U^a\PcXeT TSdRPcX^]P[ - Staples Business Advantage

- Safeguard by Cousins

-Spy Design (Calgary)

"A huge array of promotional vendors."

"Extremely educational for any promotional company. A must-go-to event!"

, LQYLWHG VRPH HQG XVHUV ZKLFK ZDV D KXJH VXFFHVV ZH JRW DQ H[WUD TXRWHV RXW RI WKH GHDO , ZRXOG WRWDOO\ EULQJ HQG XVHUV DJDLQ LQ -Purr Energy Sportswear

%< OEKQH; ?D J>; 8KI?D;II ?JQI 7 CKIJ I;;

"Attending gave us the opportunity to discover new ŇŠ%PO U NJTT UIJT JNQPSUBOU FWFOUŇ‹ :PVS processes, techniques and DMJFOUT XJMM UIBOL ZPV GPS UIF HSFBU clothing for our customers" - Impact Impressions

JEFBT ZPV MM CF CSJOHJOH UP UIFN ŇŠ

- Twenty 1 Design Co.

- Xciting Ideas 2000 Ltd.

ˆ&OE VTFST IBWF UIF CFOFȇU PG TFFJOH UPVDIJOH BOE GFFMJOH UIF JUFNT XIJDI JT CFUUFS UIBO KVTU TFFJOH B QJDUVSF POMJOF Č? - Creo Promotional Solutions

1* g^ Aehjafl ;YfY\Y K`go kmjn]q j]khgf\]flk jYl]\ l`] K`go Yk ?gg\%lg%=p[]dd]fl& 1. j]hgjl]\ l`Yl l`]q Yj] Ydj]Y\q hdYffaf_ lg j]lmjf ^gj l`] f]pl K`go&

/&8 4)08 %"5&4Ň‹ 'SJEBZ 4FQUFNCFS UI 4BUVSEBZ 4FQUFNCFS TU #.0 $FOUSF )BMM & $BMHBSZ "#

'3&& 3&(*453"5*0/ /08 01&/Ň‹ 'PS 5SBEF SFHJTUSBUJPO WJTJU XXX *NQSJOU$BOBEB DPN 3FHJTUFS ZPVS DMJFOUT BU XXX 1SPNP2VFTU DB

:($5$%/(6

+WVLML 6M[P

;M^MZ[QJTM 9WTaM[\MZ 3IKSM\

(14 PU[YVK\JLZ :[`SL ) 4 ¸)VUKLK 4LZO¹ [V P[Z MHZOPVU MVY^HYK OLHK^LHY SPUL ;OL WVW\SHY TLZO SVVR PZ VU [YLUK THKL PU (14»Z WVW\SHY JVUZ[Y\J[LK M\SS Ä [ ZOHWL ^P[O WVS`LZ[LY YPW Z[VW MHIYPJ HUK ]LSJYV JSVZ\YL >OH[ ZL[Z [OPZ JHW HWHY[ PZ [OL IVUKLK TLZO IHJR HUK ZPKL WHULSZ JYLH[PUN H [Y\S` \UPX\L HUK Z[`SPZO SVVR (]HPSHISL PU JVSV\Y^H`Z HUK TH[JOLZ WLYMLJ[S` ^P[O (14»Z WLYMVYTHUJL WVSVZ

*HUHKH :WVY[Z^LHY Z YL]LYZPISL WVS`LZ[LY V_MVYK V\[LYZOLSS OHZ H 7VS`\YL[OHUL JVH[PUN JVTIPULK ^P[O [HWLK ZLHTZ MVY YHPU^LHY W\YWVZLZ 9L]LYZL [OL NHYTLU[ [V U`SVU ^H[LY YLWLSSLU[ [HMML[H ^P[O HU HSS V]LY WYPU[ ^OPJO [\YUZ YLÅ LJ[P]L PU KHYR JVUKP[PVUZ ;OPZ ]LYZH[PSL QHJRL[ MLH [\YLZ @22 YL]LYZPISL MYVU[ WSHZ[PJ aPW WLY HUK [^V SV^LY YL]LYZL JVPS WVJRL[ aPWWLYZ

/WZ UWZM QVNWZUI\QWV XTMI[M KWV\IK\ *36

2V\MZVI\QWVIT I\ ! WZ ^Q[Q\

___ IRUQV\T KWU

,WV\IK\ ,IVILI <XWZ\[_MIZ =MT#

! $ ___ KIVILI[XWZ\[_MIZ KWU

@WUMVo[ /ZMMLWU =MM

5QOP\_MQOP\ 9MZNWZUIVKM

9IKSIJTM 3IKSM\

;LJOUVZWVY[ *HUHKH PU[YVK\JLZ (U]PS Z >VTLU Z -YLLKVT ;LL :[`SL 7=3 PZ THKL MYVT H Z\WLYZVM[ HUK SPNO[^LPNO[ WVS`LZ[LY YH`VU Va ISLUK ;OL OPNO Z[P[JO KLUZP[` KLSP]LYZ H ZTVV[OLY WYPU[PUN Z\YMHJL HUK [OL SVVZL Ä [[PUN ZPS OV\L[[L ^P[O ZPKL ZLHT HUK [HWLYLK IV[ [VT KLSP]LYZ HU VU [YLUK SVVR 6[OLY KL[HPSZ PUJS\KL KYVW ZOV\SKLY HUK KPZWSH` [HWL [LHYH^H` SHILS HUK H ZPUNSL ULLKSL ZJVVW ULJR ^P[O YPI JVSSHY ;OPZ NHYTLU[ PZ 6LRV ;L_ :[HUKHYK *LY[PÄ LK HUK PZ H]HPSHISL PU Z[`SPZO JVSV\Y^H`Z

-LYZ[LU >VYSK^PKL»Z 3PNO[^LPNO[ 7LYMVYTHUJL 7HJRHISL 1HJRL[ -> TLU JVVYKPUH[ PUN ^VTLU»Z Z[`SL -> HYL THKL ^P[O 7VS`LZ[LY :WHUKL_ ;OPZ IYLH[OHISL -,9:; +9@ (U[P )HJ[LYPHS QHJRL[ OHZ H ZLSM TVJR ULJR SVUN ZSLL]LZ ^P[O TH[JOPUN OLT IPUKPUN [^V MYVU[ OPW WVJRL[Z ^P[O aPW WLY HTVUN V[OLY JVVS MLH[\YLZ 7HJRHISL PU[V YPNO[ WVJRL[ [OPZ WLYMVYTHUJL QHJRL[ PZ NYLH[ MVY VU [OL NV (]HPSHISL PU MV\Y JVSV\YZ [OL ZPaLZ YHUNL MYVT ?: ?3 TLU HUK ?: ?3 ^VTLU ,WV\IK\ /MZ[\MV @WZTL_QLM ! WZ

^Q[Q\ ___ NMZ[\MV KWU

,WV\IK\ =MKPVW[XWZ\ =MT# ! WZ

^Q[Q\ ___ \MKPVW[XWZ\ KWU

,W\\WV +WUJMZ <INM\a

3IKSM\ _Q\P /TMMKM 5QVQVO ,]LY`VUL SV]LZ )PN 2»Z Å LLJL SPULK IVTILY QHJRL[ :[`SL )2 PZ H JV[[VU VYHUNL QHJRL[ [OH[ PUJS\KLZ MYVU[ WVJRL[Z HU PUZPKL WVJRL[ HUK IV[[VT WVJRL[Z ^P[O OHUK ^HYTLY 0[ HSZV MLH[\YLZ ¹ 4 YLÅ LJ[P]L [HWL HUK )PN 2»Z IVTILY QHJRL[ TLL[Z *:( A *SHZZ 3L]LS Z[HUKHYKZ (]HPSHISL PU ZPaLZ : ?3 ,WV\IK\ +QO 4 =MT# ! JQOSKTW\PQVO KI

!! WZ ^Q[Q\ ___

9]UI .[[MV\QIT 0WTN

1ITN CQX ;YPTHYR :WVY[Z^LHY PZ ZOV^JHZPUN [OL 4LU Z 7\TH ,ZZLU[PHS 3VUN :SLL]L 8\HY[LY APW .VSM ;VW +LZPNULK [V RLLW `V\ KY` JVTMVY[HISL Z[`SL PZ I\PS[ ^P[O 7\TH Z +9@*,33 [LJOUVSVN` ;OPZ X\HY[LY aPW [VW HSZV MLH[\YLZ H TVPZ[\YL ^PJRPUN Ä UPZO HUK WYV]PKLZ <= WYV[LJ[PVU <7- (]HPSHISL PU 7LHJVH[ ZOV^U 7LYPZJVWL HUK )SHJR PU ZPaLZ : ?3 ,WV\IK\ =ZQUIZS <XWZ\[_MIZ# =MT# ! ! ! $ ___ \ZQUIZS[XWZ\[_MIZ KWU

YOUR DIRECT TO GARMENT EXPERTS The GTX Direct to Garment printer puts more features, more flexibility and more capabilities into your bag of printing and decorating tricks. Just like RB Digital, it works harder for you, so you can work harder on growing your business and tapping into new markets.

ORDER ONLINE RBDigital.ca

Vancouver 1-888-739-1864

IMPRINT CANADA _ 0DUFK $SULO

Edmonton 1-866-890-9488

Saskatchewan (306) 289-2107

Winnipeg 1-800-665-8958

Toronto 1-800-263-1413

Montréal 1-800-361-0100

Atlantic 1-877-928-3354

*XQROG 6SRUWV %DFNLQJ ,Q 6HHLQJ ,V %HOLHYLQJ

:($5$%/(6 ,1*69287 ;M^MZ[M @MI^M„ 9]TTW^MZ 1WWL HSWOHIYVKLY PZ ZOV^JHZPUN [OL */(47065 9L]LYZL >LH]LÂŽ 7\SSV]LY /VVK *VUZ[Y\J[LK MYVT Va SPU [OPZ NHYTLU[ JVTLZ PU JVSV\YZ PU ZPaLZ : ?3 -LH[\YLZ PUJS\KL H [^V WS` OVVK MV\Y ZPKLK ZL^U KV^U SHILS ú ^PKL _ YPIILK RUP[ J\MMZ ¸*¹ SVNV H[ SLM[ J\MM HUK _ YPI H[ \UKLYHYT ZPKLZ HUK IV[[VT OLT /WZ UWZM QVNWZUI\QWV XTMI[M KWV\IK\ ITXPIJZWLMZ ,IVILI !

WZ ^Q[Q\ ___ ITXPIJZWLMZ KI

$FWLRQ%DFN %DFNLQJ

+WVLML /TMMKM <WN\[PMTT 3IKSM\

*HUHKH :WVY[Z^LHY Z )YLH[OHISL :VM[ZOLSS 1HJRL[ 3 4LU 3 3HKPLZ MLH[\YLZ WVS`LZ[LY SH`LY IVUKLK Ã… LLJL ^P[O TLJOHUPJHS Z[YL[JO ZVM[ZOLSS IVUKLK [V IY\ZOLK [YPJV[ ;OPZ ^PUK HUK ^H[LY YLZPZ[HU[ NHYTLU[ PZ ]LYZH[PSL HUK MLH[\YLZ H @22 MYVU[ HUK ZPKL LU[Y` SV^LY WVJRL[Z aPWWLYZ HUK [^V PUULY SV^LY WVJRL[Z ,WV\IK\ ,IVILI <XWZ\[_MIZ =MT# ! WZ ^Q[Q\

___ KIVILI[XWZ\[_MIZ KWU

&RQYHQWLRQDO %DFNLQJ

*XQROG $FWLRQ%DFN • *UHDW IRU 3HUIRUPDQFH :HDU 6WUHWFK\ 0DWHULDOV • 3UHYHQWV 'ULIWLQJ 2XWOLQHV 3XFNHULQJ 3RRFKLQJ • Woven, Fabric Backing - Stable in Both Directions • $YDLODEOH LQ %ODFN :KLWH 3RO\HVWHU • Exclusively at Gunold

1RW 6HHLQJ ,V %HOLHYLQJ 7RR

6RIW µQ 6KHHU %DFNLQJ

*KZaTQK 4VQ\ @QV\MZ <KIZN -0,3 PZ ZOV^JHZPUN 0[LT ,4 ¶ [OL (JY`SPJ 2UP[ >PU[LY :JHYM (SZV H]HPSHISL PZ [OL JSHZZPJ ¹_ ¹3 (JY`SPJ 2UP[ >PU [LY :JHYM [V ,TIYVPKLY 0[ JVTLZ ^P[O H NLULYV\Z ¹ _ ¹3 PTWYPU[ HYLH HUK THRLZ H ^VUKLYM\S NPM[ NP]LH^H` /WZ UWZM QVNWZUI\QWV XTMI[M ^Q[Q\ ___ NQMT KWU WZ KWV\IK\ !

1MI\PMZ _Q\P

,WV\ZI[\ 9MIS (14 PZ L_JP[LK [V PU[YVK\JL 3 4 [V JVTWSLTLU[ [OLPY L_[LUZP]L SPUL VM WYVTV[PVUHS OLHK^LHY HUK HWWHYLS 0UZWPYLK I` YL[HPS [OL ¸/LH[OLY¹ MHIYPJ YLMLYZ [V PU[LY^V]LU `HYUZ VM TP_LK JVSV\YZ ^OPJO WYVK\JL Ã… LJRZ VM HU HS[LYUH[L JVSV\Y 4HKL PU H JVUZ[Y\J[LK M\SS Ä [ ZOHWL ^P[O H ]LSJYV [\JR PU JSVZ\YL P[ PUJVYWVYH[LZ OLH[OLY MHIYPJ VU HSS JYV^U WHULSZ HUK OHZ H ZVSPK JVSV\Y JVU[YHZ[ WLHR (]HPSHISL PU WVW\SHY JVSV\Y^H`Z [OH[ TH[JO WLYMLJ[S` ^P[O (14»Z OLH[OLY WVSVZ /WZ UWZM QVNWZUI\QWV XTMI[M KWV\IK\ *36 2V\MZVI\QWVIT I\ ! WZ ^Q[Q\

___ IRUQV\T KWU

&RQYHQWLRQDO %DFNLQJ

*XQROG 6RIW ÌQ 6KHHU • *UHDW IRU /LJKW )DEULFV 7 6KLUWV *ROI $SSDUHO 6WUHWFK\ 0DWHULDOV • 1R 6KRZ %DFNLQJ 6RIW WR WKH 7RXFK $JDLQVW 6NLQ • Stable in Both Directions • $YDLODEOH LQ %ODFN :KLWH 1\ORQ

,IVILQIV 6ILM <]XMZ<WN\ ;M\ZW 1QOP

,WTTIZ 1WWLa 2PUN ([OSL[PJZ PZ VMMLYPUN P[Z :\WLY:VM[ 9L[YV /PNO *VSSHY /VVK` Z[`SL 2- 4HKL PU *HUHKH [OPZ Va NHYTLU[ PZ JVUZ[Y\J[LK MYVT H 9PUNZW\U -SLLJL HUK MLH[\YLZ H OPNO JV^S ULJR KLZPNU ^P[O JLU[YL W\SS JVYKZ YHNSHU ZSLL]LZ H JVUJLHSLK TLKPH WVJRL[ HJJLU[LK SHJL [`WL W\SS JVYKZ ^P[O HKQ\Z[HISL [VNNSL HUK ZWLJPHSS` ZOHWLK RUP[ J\MMZ /WZ UWZM QVNWZUI\QWV XTMI[M KITT 4QVO *\PTM\QK[ ! WZ ^Q[Q\

___ SQVOI\PTM\QK[ KI

7M_ /2=6*=2,< =MKPVQKIT

9MZNWZUIVKM *XXIZMT Specialty Threads Premium Backing Education + Training Embroidery Experts on Staff Buy Online Or Call Us 1.800.663.6359 | gunold.ca

-LYZ[LU >VYSK^PKL WYV\KS` PU[YVK\JLZ -0;4(;0*: H UL^ ([OSLPZ\YL WLYMVYTHUJL HWWHYLS SPUL *VVS KLZPNUZ Z\JO HZ [OL ZLHTSLZZ [LJOUPJHS WLYMVYTHUJL ZOVY[ ZSLL]LZ ZWVY[ ZOPY[ -4 TLU -4 ^VTLU HUK [OL ZLHTSLZZ [LJOUP JHS WLYMVYTHUJL OVVKPL -4 TLU -4 ^VTLU HYL THKL VM 7VS`HTPKL 7VS`LZ[LY ;OPZ ZLHTSLZZ JVSSLJ[PVU PZ NLHYLK MVY H[OSL[PJ HJ[P]P[PLZ [OL ^VYRWSHJL HUK HU` V[OLY JHZ\HS VJJHZPVUZ (]HPSHISL PU ISHJR HUK JOHYJVHS ^P[O K\HS ZPaLZ YHUNPUN MYVT ?: : ?3 ?3 ,WV\IK\ /MZ[\MV @WZTL_QLM ! WZ ^Q[Q\

___ NMZ[\MV KWU NQ\UI\QK[

IMPRINT CANADA _ 0DUFK $SULO

:($5$%/(6

/W]Z ,WTW]Z <]JTQUI\ML <WKS[ 4HJHYVU PZ ZOV^JHZPUN P[Z Z\ISPTH[LK ZVJR JVSSLJ[PVU 4HKL VM ZWHUKL_ HUK WVS` LZ[LY [OLZL ZVJRZ JVTL PU *HSM (URSL HUK *OPSKYLU Z ZPaPUN ;OLZL ZVJRZ JHU IL KLJVYH[LK PU MV\Y JVSV\Y WYVJLZZ MVY H [Y\S` \UPX\L WYVK\J[ VMMLYPUN /WZ LM\IQT[ KWV\IK\ 6IKIZWV =MT# ! ! WZ ^Q[Q\ ___ XZWUWUIKIZWV KI

,W\\WV 7I^a +T]M 9WTW

<PQZ\ _Q\P ,WTTIZ )PN 2 Z JV[[VU JVTMVY[ WVSV ZHML[` ZOPY[ PUJS\KLZ H IYLHZ[ WVJRL[ I\[[VU KV^U ULJR HUK MLH[\YLZ ¹ 4 YLÃ… LJ[P]L [HWL HYV\UK [OL IVK` HUK HYTZ :[`SL )2 5= TLL[Z *:( A *SHZZ 3L]LS Z[HUKHYKZ HUK PZ H]HPSHISL PU ZPaLZ : ?3 ,WV\IK\ +QO 4 =MT# ! !! WZ ^Q[Q\

___ JQOSKTW\PQVO KI

7M_ 6QTIV =_MML ,IX -LYZ[LU >VYSK^PKL PZ L_JP[LK [V WYLZLU[ [OPZ 5,> *(7 -7 ^OPJO JVTIPULZ V\Y Z[Y\J[\YLZ 4PSHU [^LLK ^P[O TVPZ[\YL ^PJRPUN 7PULHWWSL TLZO MHIYPJ ;OPZ 4PSHU [^LLK JHW PZ WLYMLJ[ MVY L]LY`KH` HJ[P]L SPML HUK PZ NYLH[ MVY T\S[PWSL KLJVYH[PVU [LJOUPX\LZ" VUL ZPaL Ä [Z TVZ[ HUK H]HPSHISL PU ZP_ JVSVYZ ,WV\IK\ /MZ[\MV @WZTL_QLM ! WZ ^Q[Q\ ___ NMZ[\MV KWU

IMPRINT CANADA _ 0DUFK $SULO

@WUMV [ @I\MZNITT ;IQV

3IKSM\ ;OPZ NYLH[ Ä [[PUN TPK SLUN[O HUK M\SS` SPULK ^H [LYWYVVM YHPUJVH[ ^P[O H TH[[L Ä UPZO PZ H NV [V WPLJL MVY HU` \YIHU LU]PYVUTLU[ :[`SL >9) > MLH[\YLZ PUJS\KL \S[YHZVUPJHSS` ^LSKLK ^H[LYWYVVM ZLHTZ MVY WLYTHULU[ ^L[ ^LH[OLY WYV[LJ[PVU (KKP[PVUHS MLH[\YLZ PUJS\KL Å HWWLK ZUHW JSVZ\YL OHUK WVJRL[Z HKQ\Z[HISL ZUHW J\MMZ HUK ZUHW IHJR `VRL HUK H Z[`SPZO ZLSM MHIYPJ ^HPZ[ ILS[ RLLWPUN `V\ WYV[LJ[LK MYVT [OL LSLTLU[Z HUK SVVRPUN NYLH[ /WZ LM\IQT[ KWV\IK\ <\WZU\MKP 9MZNWZUIVKM

*XXIZMT =MT# ! WZ ^Q[Q\ ___ [\WZU\MKP KI

<XQV 9WTW

>O` UV[ THRL *\[[LY )\JR»Z [VW ZLSSPUN WVSV `V\YZ [VV& ;OL :705 PZ UV^ H]HPSHISL PU JVSV\YZ ,JV MYPLUKS` P[ \ZLZ SLZZ ^H[LY [OHU [YHKP[PVUHS NHYTLU[Z HUK OHZ SVUN SHZ[PUN JVSV\Y [OH[ UL]LY MHKLZ (]HPS HISL PU TLU»Z ^VTLU»Z HUK `V\[O HSS H[ [OL ZHTL MHU [HZ[PJ WYPJL 3VUN ZSLL]L WVSVZ HUK SVUN ZSLL]L JYL^ULJRZ HYL HSZV H]HPS HISL PU :705 /WZ UWZM LM\IQT[ XTMI[M

^Q[Q\ ___ KJKKWZXWZI\M KI

;OL UL^ .YH]P[` 7VSV MYVT 6HRSL` Z[`SL PZ Z\YL [V IL H OP[ VU VY VMM [OL NVSM JV\YZL *VUZ[Y\J[LK MYVT WVS`LZ[LY [OPZ WVSV MLH[\YLZ ZPUNSL QLYZL` WVS`LZ[LY MHI YPJ ^P[O [L_[\YHS PU[LYLZ[ HUK MVY^HYK ZPKL ZLHTZ HUK ZOV\SKLY ZLHTZ ^OPJO KLSP]LY H NYLH[ Ä [ +L[HPSPUN PUJS\KLZ 6HRSL` Z LSSPWZL SVNV VU [OL JLU[YL MYVU[ \UKLY WSHJRL[ HUK [OL 6HRSL` MVU[ SVNV VU ^LHYLY»Z SLM[ ZSLL]L VU ZVSPK MHIYPJ PUZLY[ :OV^U PU ([VTPJ )S\L [OPZ WVSV JVTLZ PU Z[`SPZO JVSV\Y^H`Z ,WV\IK\ =MKPVW[XWZ\ =MT# ! WZ ^Q[Q\

___ \MKPVW[XWZ\ KWU

,IVILQIV 6ILM

<]XMZ@MQOP\ +]\\WV

>X +I[MJITT <PQZ\ 2PUN ([OSL[PJZ PZ ZOV^JHZPUN :[`SL 2- [OL :\WLY>LPNO[ )\[[VU <W )HZLIHSS :OPY[ ;OPZ Va ^PJRPUN JV[ [VU QLYZL` PZ WYV\KS` THKL PU *HUHKH HUK MLH[\YLZ H I\[[VU M\SS WSHJRL[ H J\Y]LK OLTTLK IV[[VT HUK OLTTLK ZSLL]L J\MMZ

7] /Q\ 9MZNWZUIVKM 5I[MZ

,]\ ,IX 2* *HWZ PZ ZOV^JHZPUN P[Z \UPX\L 7LYMVY THUJL 3HZLY *\[ *HW Z[`SL : (]HPS HISL PU )SHJR *OHYJVHS 4HYVVU 5H]` HUK 9V`HS [OLZL Ä [[LK JHW MLH[\YLZ 5\ -P[ [LJOUVSVN` HUK L`L JH[JOPUN SHZLY J\[ WLY MVYH[PVUZ VU [OL IHJR WHULSZ ,WV\IK\ 4, ,IX[ =MT# !!! !!! WZ ^Q[Q\

___ SKKIX[ KWU

:($5$%/(6

8ISTMa 0ZI^Q\a 9WTW

5ILQM[ ,ZWX <_MI\[PQZ\ 4HRL H Z[H[LTLU[ PU 1LYPJV Z JYVWWLK Z^LH[ZOPY[ :[`SL -LH[\YLZ VM [OPZ VU [YLUK NHYTLU[ PUJS\KL H J\[ VMM OLT HUK YH^ LKNPUN 4HKL PU *HUHKH MYVT 1LYPJV Z \ILY ZVM[ WYLTP\T WVS` JV[[VU Ã… LLJL [OPZ Z[`SL PZ H]HPSHISL PU H ^PKL HYYH` VM JVSV\YZ PU H M\SS ZPaL YHUNL (SZV H]HPSHISL PU H *YVWWLK /VVKPL ]LYZPVU :[`SL ,WV\IK\ 3MZQKW ! ! WZ ^Q[Q\ ___ RMZQKW KI NWZ UWZM

QVNWZUI\QWV

CWT >UUXRXP[ 7^cT[ 7TPS`dPacTab ^U CWT FTbcTa] 8\_aX]c 2P]PSP BW^f

/WZ UWZM QVNWZUI\QWV XTMI[M KITT 4QVO

*\PTM\QK[ ! WZ ^Q[Q\ ___ SQVOI\PTM\QK[ KI

+MZOIUW <WN\[PMTT 3IKSM\ ;OL )LYNHTV :VM[ZOLSS 1HJRL[ OHZ H YLÄ ULK SVVR [OH[ Z PKLHS MVY H JVYWVYH[L ZL[[PUN ;OL [OYLL SH`LY IVUKLK MHIYPJ ^H[LYWYVVM TLT IYHUL HUK JYP[PJHS ZLHT ZLHSPUN RLLW `V\ KY` HUK JVTMVY[HISL ^OLU [OL ^LH[OLY ^VU [ JVVWLYH[L ;OPZ QHJRL[ Z[`SL 4LU Z[`SL >VTLU HSZV OHZ HU PUUV]H[P]L UL^ ZSLL]L JSVZ\YL H YVSS H^H` OVVK HY[PJ\SH[LK LSIV^Z HUK LY NVUVTPJ ZSLL]LZ MVY LHZL VM TV]LTLU[ ;OL ^VTLU Z ]LY ZPVU OHZ H SVUNLY SLUN[O ZOHWLK ZLHTZ HUK [HWLYLK ^HPZ[ MVY H Å H[[LYPUN Ä [ ,WV\IK\ =ZQUIZS <XWZ\[_MIZ# =MT#

! ! ! $ ___ \ZQUIZS[XWZ\[_MIZ KWU

/]TT CQX 6WKS 7MKS 3IKSM\ *HUHKH :WVY[Z^LHY PZ ZOV^JHZPUN [OL -\SS APW 4VJR 5LJR 1HJRL[ MVY 4LU 3 HUK 3HKPLZ 3 -LH[\YLZ PUJS\KL H WVS`LZ[LY ^HMÃ… L RUP[ IVUKLK [V NYL` TPJYVÃ… LLJL JVUZ[Y\J[PVU JVU [YHZ[PUN PUULY ULJR [HWL @22 HU[PX\L ZPS]LY TL[HS MYVU[ aPWWLY HUK JOLZ[ WVJRL[ [^V SV^LY MYVU[ JVSV\Y TH[JOPUN JVPS aPWWLYLK WVJRL[Z HUK [^V PUULY SV^LY WVJRL[Z ,WV\IK\ ,IVILI <XWZ\[_MIZ =MT# ! WZ

^Q[Q\ ___ KIVILI[XWZ\[_MIZ KWU

CWT 1Tbc FTbcTa] ?[db 2P[VPah 2T]caT 8]] ^UUTab PRR^\\^SPcX^]b cWPc PaT cad[h Pc cWT RT]caT ^U Xc P[[ >da [^RPcX^] Xb ^][h \X]dcTb Ua^\ CWT FTbcTa] 8\_aX]c 2P]PSP BW^f Pb fT[[ Pb S^f]c^f] QdbX]TbbTb bW^__X]V cWT f^a[S UP\^db 2P[VPah BcP\_TST P]S R^d]c[Tbb ^cWTa PccaPRcX^]b H^d PaT cWT RT]caT ^U ^da PccT]cX^] fWX[T h^d T]Y^h W^cT[ P\T]XcXTb bdRW Pb ^eTabXiT a^^\b UaTT WXVW b_TTS 8]cTa]Tc UaTT _PaZX]V [PaVT X]S^^a _^^[ fWXa[_^^[ P]S UXc]Tbb RT]caT

KH=;A9D J9L= >GJ K@GO ?M=KLK2 $135.00 INCLUDES FULL, HOT BREAKFAST!

SHOW CODE: IMPRINT CANADA SHOW BLOCK (please use this code above to receive Show rate)

DEADLINE: SEPTEMBER 2, 2019 %(67 :(67(51 3/86 &$/*$5< &(175( ,11 0DFOHRG 7UDLO 6RXWK &DOJDU\ $OEHUWD 7 * 3

ZZZ EZFDOJDU\FHQWUH FRP )RU UHVHUYDWLRQV FDOO 0DUFK $SULO _ IMPRINT CANADA

<W]^MVQZ„ ?QJZIV\ 9MV >P[O H ZSLLR VUL WPLJL IHYYLS JSPW HUK ZOPUPUN JOYVTL HJJLU[Z [OL :V\]LUPYŽ =PIYHU[ 7LU PZ H WS\UNLY WLU ^P[O \UP]LYZHS HWWLHS ;OL IHYYLS MLH[\YLZ H TH[[L [L_[\YLK Z^PYS [OH[ SLHKZ [V [OL JSPW LTIVZZLK ^P[O [OL :V\]LUPYŽ SVNV /`IYPK 0UZ[H.SPKLŽ PUR VMMLYZ H ZTVV[O JVUZPZ[LU[ ^YP[L V\[ [V HKK L]LU TVYL ]HS\L [V [OPZ MHZOPVUHISL WSHZ[PJ WLU

7M_ Wb ,IUJZQI 6]O +LaPUL*VYW PU[YVK\JLZ P[Z UL^LZ[ Z[`SL [OL Va *HTIYPH T\N Z[`SL * ( +LaPUL*VYW L_JS\ZP]L [OPZ Z[`SPZO JL YHTPJ WPLJL PZ \UPX\LS` Z[LPU ZOHWLK HUK VMMLYZ H SHYNLY PTWYPU[ ZWHJL H WLYMLJ[ JHU]HZ [V ZOV^JHZL `V\Y IYHUK ;OL *HTIYPH OHZ H TH[[L ISHJR L_[LYPVY HUK NYLH[ NSVZZ` PU[LYPVY JVSV\Y VW[PVUZ [V JOVVZL MYVT YLK `LSSV^ ZR` IS\L HUK ^OP[L 7HJRLK PU HU PUKP]PK\HS 9PWWSL NPM[ IV_ [OL *HTIYPH PZ H NYLH[ NPM[ PKLH MVY `V\Y UL_[ WYVTV[PVUHS L]LU[

?Q[Q\ ___ JQKOZIXPQK KWU$ MUIQT K][\WUMZ[MZ^QKM)JQKOZIXPQK KWU

WZ KWV\IK\ !!!

BITM\W_V ,WUU]\MZ

9IKS

( IHN HZ JP[` ZH]]` HZ P[Z UHTL ZHRL ;OPZ WHJR )7? PZ KLZPNULK MVY [OVZL OLHKPUN [V [OL VMÄ JL VY [V ZJOVVS 0[»Z W\YWVZLM\SS` KLZPNULK [V WYV]PKL LHZ` HJJLZZ MVY HSS VM `V\Y KHPS` ULLKZ >P[O [OYLL THPU aPW \W JVTWHY[TLU[Z HUK H ^LSS SHPK V\[ PU[LYUHS VYNHUPaH[PVU Z`Z[LT [OL @HSL[V^U *VTT\[LY 7HJR OHZ `V\ JV]LYLK

/WZ UWZM QVNWZUI\QWV XTMI[M KWV\IK\ -MbQVM,WZX I\ ! !

WZ ^Q[Q\ ___ LMbQVMKWZX KWU

6M\IUWZXP 2V =ZI^MT

=]UJTMZ +W\\TM +LIJV PZ ZOV^JHZPUN H PU IV[[SL [\TISLY [OH[ JVU]LY[Z MYVT JHYY`PUN `V\Y OV[ TVYUPUN IL]LYHNL [V OVSKPUN `V\Y ^H[LY 0[LT >I PZ THKL MYVT :[HPUSLZZ :[LLS ^P[O KV\ISL ^HSSLK ]HJ\\T PUZ\SH[PVU HUK [OL [^V SPKZ HYL PU[LY JOHUNLHISL ;OL [\TISLY OVSKZ \W [V TS Va HUK [OL IV[[SL OVSKZ \W [V TS Va /WZ UWZM QVNWZUI\QWV KWV\IK\ -MJKW =MT# " " WZ ^Q[Q\ ___ LMJKW[WT]\QWV[ KWU

/]TT ,WTW]Z ,TI[[QK =]UJTMZ >PUKTPSS *HUHKH PZ ZOV^JHZPUN P[Z -\SS *VSV\Y *SHZZPJ :[HKP\T ;\TISLY 0[LT >* PZ HU Va ZPUNSL ^HSS [\TISLY [OH[ JHU IL PTWYPU[LK PU M\SS JVSV\Y /HUK ^HZO VUS` [OLYL HYL JVSV\YZ [V JOVVZL MYVT

<PMZXI 5QVML 6QKZW 6QVS =PZW_

-0,3 OHZ HKKLK H ¹ _ ¹3 :OLYWH 3PULK 4PUR ;OYV^ )SHURL[ [V P[Z JVSSLJ[PVU ;OL IHJRZPKL VM 0[LT :< PZ ZVM[ TPUR ZOLYWH [V RLLW `V\ JVa` HUK [OL MYVU[ MHJL ZPKL PZ WVS`LZ[LY ^OPJO JHU IL LHZPS` Z\ISPTH[LK [V HK]LY[PZL `V\Y TLZZHNL VU [OL ¹ _ ¹3 PTWYPU[ HYLH :WYLHK [OL ^HYT[O HUK HTWSPM` [OL JHTWPUN ZWPYP[ VY ZPTWS` \ZL P[ HZ WHY[PUN NPM[ /WZ UWZM QVNWZUI\QWV XTMI[M

^Q[Q\ ___ NQMT KWU WZ KWV\IK\

!

/WZ UWZM QVNWZUI\QWV KWV\IK\ @QVLUQTT ,IVILI

=MT# ! ! WZ ^Q[Q\ ___ _QVLUQTTKIVILI KI

EMBROIDERY THREAD

/WZ LM\IQT[ KWV\IK\ <\WZU\MKP 9MZNWZUIVKM *XXIZMT =MT# ! WZ ^Q[Q\ ___ [\WZU\MKP KI

YOUR EMBROIDERY SUPPLY EXPERTS

ORDER ONLINE RBDigital.ca

Isacord embroidery thread offers the ultimate combination of Quality and Price. For ultra-high speeds with lower downtime get the thread that pushes your production to a higher level, without breaking your bank.

ORDER ONLINE RBDigital.ca

Vancouver 1-888-739-1864

IMPRINT CANADA _ 0DUFK $SULO

Edmonton 1-866-890-9488

Saskatchewan (306) 289-2107

Winnipeg 1-800-665-8958

Toronto 1-800-263-1413

Montréal 1-800-361-0100

Atlantic 1-877-928-3354

:]QVKa 2VL]K\QWV @QZMTM[[ ,PIZOMZ

7M_ Wb =_Q[\MZ <\IQVTM[[ <\MMT =]UJTMZ

+LIJV PU[YVK\JLZ [OL 8\PUJ` 0UK\J[PVU >PYLSLZZ *OHYNLY 0[LT *\ 7SHJL `V\Y WOVUL VU [OL (): UVU ZSPW WHK MVY ^PYLSLZZ JOHYNPUN WOVUL T\Z[ OH]L PUK\J[P]L ^PYLSLZZ JOHYNL LUHISLK 5V JHISLZ YL X\PYLK 0UKP]PK\HSS` YL[HPS WHJR HNLK 0UJS\KLZ -6+ -VYLPNU 6IQLJ[ +L[LJ[PVU M\UJ[PVU 0UKP]PK\HSS` YL[HPS WHJRHNLK /WZ LM\IQT[ KWV\IK\ -MJKW =MT# " " WZ ^Q[Q\ ___ LMJKW[WT]\QWV[ KWU

488C2.ย +IKSXIKS

,WWTMZ ,PIQZ ;OPZ P[LT PZ [OL WLYMLJ[ HS[LYUH[P]L [V H ZLWH YH[L I\SR` JOHPY HUK JVVSLY MVY L]LY` V\[KVVY HJ[P]P[` ;OL K\YHISL Z[LLS MYHTL JHU OVSK \W [V SIZ HUK MVSKZ KV^U LHZPS` [V IL ^VYU HZ H IHJRWHJR MVY LHZ` [YHUZWVY[ ;OPZ JVTM` ZLH[ HUK PZ LX\PWWLK ^P[O H ^H[LYWYVVM PU[LYPVY 266A0,ย JVVSLY ^P[O KV\ISL aPWWLYZ (]HPSHISL (WYPS ?Q[Q\ ___ JQKOZIXPQK KWU$ KWV\IK\ !!! WZ

MUIQT K][\WUMZ[MZ^QKM)JQKOZIXPQK KWU

+LaPUL*VYW PZ WSLHZLK [V PU[YVK\JL [OL ;^PZ[LY Z[`SL! 4 :: HZ [OL UL^LZ[ HKKP[PVU [V P[Z SPUL VM KV\ISL ^HSSLK ]HJ\\T PUZ\SH[LK [\TISLYZ ;OPZ \UPX\LS` ZOHWLK [^PZ[LK TL[HS [\TISLY JVTLZ ^P[O H W\ZO KV^U WSHZ[PJ SPK ^P[O H TH[JOPUN ZPSPJVUL Z[VWWLY [OH[ JHU LHZ PS` JVU]LY[ IL[^LLU OV[ VY JVSK IL]LY HNLZ ( TH[JOPUN Z[YH^ PZ HSZV PUJS\KLK (]HPSHISL PU NYLH[ JVSV\Y^H`Z [V TH[JO HU` WYVTV[PVUHS ULLK (KK H ยบ;^PZ[ยป [V `V\Y UL_[ IYHUK WYVTV[PVU /WZ LM\IQT[ KWV\IK\ -MbQVM,WZX I\ !

! WZ ^Q[Q\ ___ LMbQVMKWZX KWU

7M_ @MVOMZ 5IX\WX =W\M ;OL UL^ (UH 3HW[VW ;V[L I` >LUNLY PZ H MHZOPVUHISL U`SVU [V[L IHN ^P[O H WHKKLK ยน SHW[VW JVTWHY[TLU[ :[`SL MLH[\YLZ H KLKPJH[LK ยน [HISL[ L9LHKLY WVJRL[ HU LZZLU[PHSZ VYNHUPaLY ^P[O HU[P ZJYH[JO SPUPUN HU PU[LYPVY aPWWLYLK WVJRL[ HUK YLTV]HISL HKQ\Z[HISL ZOV\SKLY Z[YHW ;OL YLHY WVJRL[ \UaPWZ [V ILJVTL H 7HZZ [OY\ [YVSSL` ZSLL]L [V ZSPKL V]LY [OL OHUKSL VM ^OLLSLK S\NNHNL -LL[ WYV[LJ[ [OL IV[[VT VM [OPZ ยน _ ยน _ ยน [V[L IHN ,WV\IK\ =MKPVW[XWZ\ =MT# ! WZ ^Q[Q\

___ \MKPVW[XWZ\ KWU

1QOP <QMZZIย q <_Q\KP +TILM <XWZ\ -]NNMT +IO ;OL UL^ :^P[JO )SHKL :WVY[ +\MMLS )HN :[`SL PZ THKL MYVT K 7VS`*HU]HZ HUK 9PWZ[VW 5`SVU HUK MLH[\YLZ H SHYNL THPU JVTWHY[TLU[ ^P[O < ZOHWLK VWLUPUN H aPWWLYLK MYVU[ WVJRL[ HU LSHZ[PJ ZOVJR JVYK HUK SHYNL JSPW MVY H[[HJOPUN L_[YH NLHY 6[OLY KL[HPSZ PUJS\KL HU LUK TLKPH WVJRL[ ^P[O OLHKWOVUL WVY[ [OL TLZO ^L[ JVTWHY[TLU[ YVSSZ \W ^OLU UV[ PU \ZL 0UJS\KLZ SPML[PTL ^HYYHU[` /WZ UWZM LM\IQT[ XTMI[M ^Q[Q\ ___ 9,7* KWU

0DUFK $SULO _ IMPRINT CANADA

2<*+8+ 9WTaM[\MZ

+WJJQV =PZMIL[ 0:()6) WYV]PKLZ V\[Z[HUKPUN \U ^PUKPUN WYVWLY[PLZ 0:()6) WYV]PKLZ SVUN Y\UUPUN SLUN[OZ HUK HSS ILULÄ [Z VM WYL^V\UK IVIIPU [OYLHKZ (]HPS HISL PU >OP[L HUK )SHJR IVIIPUZ VM T WLY IV_ :[`SL ¸3

.UJZWQLMZML .UJTMU[ _Q\P

I -QZMK\ .UJZWQLMZa 5WWS 3V^7YVÄ SL ,TIYVPKLYLK ,TISLTZ HYL KLÄ ULK I` H ML^ RL` JOHYHJ[LYPZ[PJZ! [OL` HYL WYVK\JLK ^P[OV\[ 4LYYV^ IVYKLYZ" HYL VM[LU JYLH[LK ^P[O M\SS JV]LYHNL LTIYVPKLY`" HUK YLSH[P]L [V [OL VYPNPUHS KLZPNU HYL VM[LU J\Z[VT J\[ [V ZOHWL .P]LU [OVZL WYVWLY[PLZ [OL LTISLTZ HWWLHY [V SPL Å H[[LY ^OLU HWWSPLK [V NHYTLU[Z HUK PU THU` JHZLZ YLZLTISL KPYLJ[ LTIYVPKLY` ;OL LTISLTZ HYL THU\MHJ[\YLK ^P[O WVS`LZ[LY [^PSS MHIYPJZ HUK WVS`LZ[LY LTIYVPKLY` [OYLHKZ ^P[O \W [V JVSV\YZ WLY KLZPNU ;OL` JHU IL Ä UPZOLK ^P[O H ]HYPL[` VM IHJRPUNZ HUK JHU IL OLH[ ZLHSLK VY ZL^U VU[V H ^PKL ]HYPL[` VM NHYTLU[Z HUK \UPMVYTZ

/WZ UWZM QVNWZUI\QWV WZ \W WZLMZ

WVTQVM XTMI[M ^Q[Q\ ZJLQOQ\IT KI

ÂŽ

/WZ UWZM QVNWZUI\QWV XTMI[M ^Q[Q\ ___ MUJTMU\MS KWU

7M_ ,WTW]Z[ *^IQTIJTM QV

,*- ,>=„ =PMZUW /256„ :[HOSZ» *HUHKH PZ L_JP[LK [V WYLZLU[ [^V UL^ JV SV\YZ [V VUL VM V\Y TVZ[ WVW\SHY OLH[ [YHUZMLY ]PU`S ;OLYTV -034ÂŽ PZ UV^ VMMLYLK PU /LYV )S\L /LYV 9LK MVY `V\ [V J\Z[VTPaL `V\Y H[OSL[PJ^LHY ^P[O [^V UL^ ]PIYHU[ JVSV\YZ 0[Z Z\WLYPVY HIYHZPVU YLZPZ[HUJL THRLZ P[ [OL [VW WPJR MVY JVU[HJ[ ZWVY[Z \UPMVYTZ

7.@ >VQ7M\ @PQ\M =WVMZ

9ZQV\MZ[ Q,WTWZ 16;6»Z UL^ <UP5L[ P*VSVY ^OP[L [VULY WYPU[ LYZ HUK TVKLSZ WYVK\JL NYHWOPJZ ^P[O IV[O JVSV\Y HUK ^OP[L MVY HWWSPJH[PVU [V ]PY[\HSS` HU` KHYR JVSV\YLK [L_[PSL VY Z\IZ[YH[L -LH[\YPUN M\SS JVSV\Y JVTIPULK ^P[O ^OP[L V]LYWYPU[ HUK \UKLYWYPU[ JHWHIPSP[PLZ PU H ZPUNSL WHZZ 3V^ JVZ[ HUK ]LYZH[PSL MVY VU KLTHUK WYPU[PUN ,_WHUK `V\Y I\ZPULZZ VWWVY[\UP[PLZ HUK [HW PU[V H ^PKL ]HYPL[` VM THYRL[ ZLNTLU[Z ^P[O LP[OLY VM [OLZL YL]VS\[PVUHY` THJOPULZ ,WV\IK\ 3W\W NWZ UWZM QVNWZUI\QWV I\

___ RW\WQUIOQVO[]XXTQM[ KI =MT# ! ! $ MUIQT#

QUXZQV\ !)RW\WQUIOQVO[]XXTQM[ KWU

7M_ 9ZM =ZMI\UMV\

/WZ -IZS 5QOP\

9WTaM[\MZ 0IZUMV\[

/WZ UWZM QVNWZUI\QWV ^Q[Q\ [\IPT[ KI WZ KITT ][ I\

!

COMPLETE INTEGRATION GARMENT DECORATING

,WZVU 7YL ;YLH[TLU[ -S\PK PZ ,*6 7(:: 769; *LY[PÄ LK I` 6,26 ;,? HUK PZ ZHML MVY +;. WYPU[LK [L_[PSLZ MVY HK\S[Z JOPSKYLU HUK IHIPLZ -VY \ZL ^P[O ,WZVU - +;. WYPU[LYZ [OPZ [YLH[TLU[ PZ H]HPSHISL PU HU 3 *VUJLU[YH[L * ; 9 /WZ UWZM QVNWZUI\QWV XTMI[M KWV\IK\ ?IT]M ;Q\M#

___ ^IT]MZQ\M KWU WZ =MT# ! ! "

=IRQUI <*2

DIRECT TO GARMENT PRINTING

'. $ ´[ ´ $XWR &ODPVKHOO

‡ 8S WR WZLFH DV IDVW ² QHZO\ GHYHORSHG SULQW PRGHV LQFOXGLQJ /LJKW *DUPHQW 0RGH ‡ +LJKOLJKW :KLWH ,QN 0RGH ² GHYHORSHG H[FOXVLYHO\ IRU WKH 6XUH&RORU ) WKLV XQLTXH IHDWXUH RIIHUV VLPXOWDQHRXV SULQWLQJ RI :KLWH DQG FRORU LQNV RQ WKH FRORU SDVV IRU JUHDWO\ LPSURYHG LPDJH TXDOLW\ VSHHG DQG HIILFLHQF\

,QWURGXFLQJ 1(: SUH WUHDWPHQW IRU 3RO\HVWHU JDUPHQWV

‡ 5HGXFHG PDLQWHQDQFH WLPH DQG RSHUDWLRQDO FRVW ² IHDWXULQJ D IDEULF ZLSHU DQG DQ LQ OLQH FOHDQLQJ FDUWULGJH WKH LQWHJUDWHG VHOI FOHDQLQJ V\VWHP DOORZV WKH SULQWHU WR SHUIRUP GDLO\ PDLQWHQDQFH WR UHGXFH GRZQWLPH

0U[YVK\JPUN [OL ;HQPTH :(0 HU HSS PU VUL WHJR HNL LUHISPUN `V\ [V Z[HY[ `V\Y I\ZPULZZ YPNO[ H^H` 1\Z[ MVSSV^ `V\Y PU[\P[PVU [V VWLYH[L [OL [V\JO WHULS HUK [OL LTIYVPKLY` ZL[\W PZ HSS KVUL (SS `V\ OH]L [V KV UV^ PZ W\ZO [OL Z[HY[ I\[[VU ,]LU IL[[LY PZ ^OLU `V\ JVUULJ[ P[ [V H 7* \ZPUN [OL >YP[LY ZVM[^HYL PUJS\KLK `V\ JHU LTIYVPKLY UHTLZ PU HU PUZ[HU[ :(0 PZ H JVTWHJ[ HUK LJVUVTPJ LTIYVPKLY` THJOPUL [OH[ ^PSS LHZPS` Ä [ PU H ZTHSS ZOVW VY JHU IL W\[ PU `V\Y ]LOPJSL HUK [HRLU VU [OL YVHK ?Q[Q\ ___ ZJLQOQ\IT KI \W OM\ I Y]W\M ?Q[Q\ ___ [IQ \IRQUI KWU NWZ I LM\IQTML

TWWS I\ ITT \PM <*2 NMI\]ZM[

7M_ <]JTQUI\QWV *LPM[Q^M (TLYPJHU ,Ä YK *HUHKH 0UJ PZ ZOV^JHZPUN P[Z WYVK\J[ SPUL VM 6KPM <:( ZWYH`Z ^OPJO PZ Ä SSLK ^P[O PU[LYLZ[PUN UL^ WYVK\J[Z [OH[ ^PSS PTWYV]L `V\Y ^VYR LU]PYVUTLU[ 6UL VM [OLZL WYVK\J[Z PZ [OL 6KPM :LYPNYHWO` HUK :\ISPTH[PVU HKOLZP]L P[ JVU[HPUZ H YLZPU ^P[O H OPNO ZVM[LUPUN SL]LS HISL [V YLZPZ[ [OL Å HZO K\YPUN PTWYLZZPVU ,HZPS` JSLHULK ^P[O 6KPM +2 ^OPJO PZ \ZHISL VU HSS [`WLZ VM Z\IZ[YH[LZ 5V[ TPZJPISL ^P[O ^H[LY 0[ PZ YLZPZ[HU[ \W [V ‡* 9TMI[M ^Q[Q\ ___ IUMNQZL KI WZ ___ WLQN][I KWU NWZ UWZM

QVNWZUI\QWV

IMPRINT CANADA _ 0DUFK $SULO

?IK]]U 9ITTM\ /WZ <KZMMV 9ZQV\QVO 8V

/TI\ <]J[\ZI\M[ =HZ[L_ 0U[LYUH[PVUHS Z UL^ _ PU =HJ\\T 7HSSL[ [V OVSK WVZ[LY IVHYK JVYY\NH[LK WSHZ[PJ HUK V[OLY Å H[ Z\IZ[YH[LZ PU WSHJL X\PJRS` HUK Ä YTS` VU H Z[HUKHYK [L_[PSL ZJYLLU WYPU[PUN WYLZZ ;OL UL^ SHYNLY ]HJ\\T WHSSL[ VMMLYZ NHYTLU[ ZJYLLU WYPU[LYZ H X\PJR LHZ` ^H` [V KP]LYZPM` PU[V WYPU[PUN ZPNUHNL I\TWLY Z[PJRLYZ HUK WVZ[LYZ VU JVYY\NH[LK MVHTLK VY THNUL[PJ Z[VJR HZ ^LSS HZ WHWLY JHYKIVHYK HUK WHWLY [OPU WSHZ[PJZ KV^U [V TT ,X\PWWLK ^P[O H SL]LSPUN MLH[\YL [V HZZ\YL L]LU [YHUZMLY VM PUR [OL WHSSL[ HSSV^Z WYPU[PUN VU Å H[ Z[VJR ZSPNO[S` SHYNLY [OHU [OL WHSSL[ P[ZLSM HUK JHU ^P[OZ[HUK [OL OLH[ VM YLWLH[LK Å HZO J\YL J`JSLZ /WZ QVNWZUI\QWV KWV\IK\ ?I[\M` 2V\MZVI\QWVIT 2VK ! ! ! "

___ ^I[\M` KWU

7M_ 6QUISQ >,3? 9ZQV\ ,]\ >? 2VS -M^QKM ;OL 4PTHRP <*1= :LYPLZ PZ H]HPSHISL PU [^V TVKLSZ! [OL MV\Y JVSV\Y <*1= HUK [OL <*1= [OH[ JHU HJJVTTVKH[L \W [V ZL]LU PUR JVSV\YZ ,HJO JHU WYVK\JL H ^PKL ]HYPL[` VM WYPU[ HUK J\[ HWWSPJH[PVUZ VMMLYLK I` THU` ZPNUHNL JVTTLYJPHS HUK WHJRHNPUN WYPU[ ZLY]PJL WYV]PKLYZ <= 3,+ J\YPUN [LJOUVSVN` LUHISLZ WYPU[ ZLY]PJL WYV]PKLYZ [V \[PSPaL HU L_WHUKLK YHUNL VM TLKPH PUJS\KPUN THU` [OPU Ä ST Z\IZ[YH[LZ [OH[ TH` IL [VV ZLUZP[P]L MVY SH[L_ VY ZVS]LU[ OPNO OLH[ Ä _H[PVU Z`Z[LTZ /WZ UWZM LM\IQT[ [IUXTM[ IVL XZQKQVO XTMI[M ^Q[Q\ ___ ZJLQOQ\IT KI

*TJI,PMU -=0 *MZW[WT

<XZIa[

*HUZL^ 0UJ PZ VMMLYPUN P[Z ¸+;.¹ +PYLJ[ [V .HYTLU[ HLYVZVS ZWYH`Z I` (SIH*OLT ;OLZL JVZ[ LMMLJ[P]L ZWYH`Z JHU IL \ZLK HZ H ZVSL WYL[YLH[TLU[ I`WHZZPUN [OL ULLK MVY L_WLUZP]L WYL[YLH[TLU[ THJOPULZ VY PU JVTWSPTLU[ ^P[O [OLT 0[LT (3)( 79, PZ Z\P[HISL MVY TVZ[ THJOPULZ HUK 0[LT (3)( )96 PZ KLZPNULK MVY )YV[OLY THJOPULZ HUK PURZ /WZ UWZM QVNWZUI\QWV NWZ ITT aW]Z MUJZWQLMZa

[KZMMV XZQV\QVO []XXTQM[ XTMI[M KWV\IK\ ,IV[M_

2VK # =MT# ! $

QVNW)KIV[M_ KI WZ ^Q[Q\

___ KIV[M_ KWU

6 -W\ UQT

6I\\M ,TMIZ 9?, ;OPZ NSVZZ JSLHY ZVM[ JHSLUKHYLK 7=* Ä ST PZ KLZPNULK MVY 3H[L_ <= HUK ZVS]LU[ IHZLK PUR QL[ WYPU[PUN ;OL WYVK\J[ PZ JVH[LK VU VUL ZPKL ^P[O H JSLHY YLTV]HISL ZLTP ZWOLYL Z[Y\J[\YLK KV[ WYLZZ\YL ZLUZP[P]L HKOLZP]L HUK Z\WWSPLK ^P[O H TPS JVH[LK WHWLY YLSLHZL SPULY 4 +V[ PZ KLZPNULK MVY ZOVY[ [V TVKLYH[L [LYT PUKVVY HUK ZOVY[ [LYT V\[KVVY HK ]LY[PZPUN HUK WYVTV[PVUZ VU Å H[ ZTVV[O Z\YMHJLZ ,_HTWSLZ PUJS\KL! ^PUKV^Z ^HSSZ [YHKL ZOV^Z 767 VY 76: HK]LY[PZPUN KPZJV\U[ JHTWHPNUZ /WZ UWZM LM\IQT[ KWV\IK\ ?IT]MZQ\M KWU ! ! "

7M_ <]JTQUI\QWV =W_MT[ +TIVSM\[

-MTQ^MZ ?QJZIV\

,WTW]Z

.TQ\M 9ZW 22 -MTQ^MZ[

.`KMX\QWVIT <\Q\KP :]ITQ\a

=HS\LYP[L Z UL^ *V[[VU 7VS` [V^LSZ HUK ISHURL[Z MVY :\I SPTH[PVU HYL OLYL ;OLZL NYLH[ WS\ZO HUK ZVM[ [V^LSZ HUK ISHURL[Z WYVK\JL PUJYLKPIS` ]PIYHU[ PTHNLZ HUK HYL NYLH[ P[LTZ MVY [OL JVTPUN Z\TTLY ZLHZVU =HYPV\Z ZPaLZ H]HPSHISL

;OL :LY]V KYP]LU ,SP[L 7YV 00 MYVT )HY\KHU MLH[\YLZ [OL ZHTL SHYNL ZL^PUN Ä LSK HZ [OL VYPNPUHS 7YV PU H JHZ[ HS\TPU\T MYHTL I\[ VUS` ^LPNOPUN PU H[ WV\UKZ MVY IL[[LY WVY[HIPSP[` ;OL ZLY]V KYP]LU TV[VY KLSP]LYZ OPNOLY ZL^PUN ZWLLKZ HZ MHZ[ HZ Z[P[JOLZ WLY TPU\[L VU Å H[Z HUK Z[P[JOLZ WLY TPU\[L VU JHWZ (Z ^P[O HSS )HY\KHU THJOPULZ [OL 7YV 00 VMMLYZ L_JLW[PVUHS Z[P[JO X\HSP[` HUK YLSPHIPSP[`

/WZ UWZM QVNWZUI\QWV

KWV\IK\ ?IT]MZQ\M KWU WZ KITT

=MT# ! ! "

/WZ UWZM QVNWZUI\QWV XTMI[M KWV\IK\ ,WV\IK\

+IZ]LIV# =MT !!! ! ! WZ ^Q[Q\

___ JIZ]LIVIUMZQKI KWU

1(: ',*,7$/ &$7$/2*8( /,%5$5< YOUR ONE-STOP RESOURCE FOR SUPPLIER CATALOGUES

alphabroder canada

STAHLS’ CANADA

CANSEW INC.

AMERICAN APPAREL

KC CAPS

WINDMILL CANADA

/$81&+,1* $35,/ DW ZZZ LPSULQWFDQDGD FRP 0DUFK $SULO _ IMPRINT CANADA

à Ã

Source: Fibre2Fashion.com

KWV\QV]ML NZWU XIOM

'SWXGS XSTW %QE^SR EW RI[ OMRK SJ MRXIVRIX VIXEMP

*SSX 0SGOIV QEOIW QMRSVMX] MRZIWXQIRX MR 0EYRGL /MHW

%GGSVHMRK XS XLI PEXIWX %QIVMGER 'YWXSQIV 7EXMWJEGXMSR -RHI\ %'7- 6IXEMP ERH 'SRWYQIV 7LMTTMRK 6ITSVX %QE^SR HVSTTIH TIV GIRX XS ER %'7- WGSVI SJ SYX SJ %JXIV PIEHMRK GYWXSQIV WEXMWJEGXMSR MR XLI I GSQQIVGI WTEGI WMRGI %QE^SR [EW SYXWGSVIH F] 'SWXGS [LS WGSVIH ER MR MXW ½ VWX ]IEV MR XLI MRXIVRIX VIXEMP GEXIKSV] 8LI VIWYPX SJ 'SWXGS´W I\TERHIH SRPMRI SJJIVMRKW LEW FIIR E TIV GIRX MRGVIEWI MR SRPMRI WEPIW WMRGI .YP] ±-R E [SVPH [LIVI QSWX GYWXSQIVW EVI GLSSWMRK XS WLST SRPMRI 'SWXGS LEW QEREKIH XS OIIT MXW GYWXSQIVW GSQMRK FEGO XS XLI [EVILSYWI %RH ]IX XLEX LEWR´X TVIZIRXIH MX JVSQ HEFFPMRK MR XLI I GSQQIVGI WTEGI *VSQ XLI PSSOW SJ MX 'SWXGS MW GPIEVP] WYGGIIHMRK XLIVI EW [IPP ² %'7- WEMH SR MXW [IFWMXI %GGSVHMRK XS XLI %'7- VITSVX 'SWXGS [EWR´X XLI SRP] RI[GSQIV XS WGSVI LMKL MR MXW ½ VWX ]IEV MR XLI MRXIVRIX VIXEMP GEXIKSV] %QSRK XLI RI[ GSQTERMIW )XW] /SLP´W 2MOI ERH 2SVHWXVSQ IEGL HIFYXIH [MXL ER %'7- WGSVI SJ %TTPI ,4 7XSVI 1EG]´W 8EVKIX ERH ;E]JEMV EPWS QEHI WXVSRK MQTVIWWMSRW IEGL WGSVMRK ±8LI I\TERWMSR SJ XLMW MRXIVRIX VIXEMP GEXIKSV] QEOIW 'SWXGS´W XST VEROMRK TIVJSVQERGI EPP XLI QSVI MQTVIWWMZI 'SWXGS LEW LMWXSVMGEPP] WYGGIIHIH MR GEXIKSVMIW PMROIH XS XLI MR WXSVI I\TIVMIRGI ¯ IWTIGMEPP] [LIR ]SY GSRWMHIV XLI TSTYPEVMX] SJ MXW TM^^E ¯ WS [LIR ]SY JEG XSV MR XLI I GSQQIVGI I\TIVMIRGI XLI VIWYPXW WIIQ EPQSWX MRIZMXEFPI ² %'7- WEMH

*SSX 0SGOIV VIGIRXP] QEHI E 97 QMP PMSR QMRSVMX] MRZIWXQIRX MR 0EYRGL /MHW H F E 6SGOIXW SJ %[IWSQI E GLMPHVIR´W ETTEVIP GSQ TER] XLVSYKL MXW WYFWMHMEV] *SSX 0SGOIV´W MRZIWXQIRX MW TEVX SJ 6SGOIXW SJ %[IWSQI´W QMPPMSR 7IVMIW ' GETMXEP VEMWI 8LI TEVXRIVWLMT [MPP LIPT 6SGOIXW SJ %[IWSQI XS FI TYVGLEWIH EPSRKWMHI SXLIV FVERHW 8LI MRZIWXQIRX F] ERH TEVXRIVWLMT [MXL *SSX 0SGOIV TVSZMHIW 6SGOIXW SJ %[IWSQI [MXL EHHMXMSREP VIWSYVGIW XS FYMPH ER MRXI KVEXIH SQRM GLERRIP GYWXSQIV I\TIVMIRGI WEMH *SSX 0SGOIV MR E QIHME WXEXIQIRX 8LI MRZIWXQIRX IREFPIW *SSX 0SGOIV XS IRLERGI MXW GSQQMXQIRX XS XLI OMHW´ ETTEVIP WIKQIRX [LMPI JYVXLIV HMZIVWMJ]MRK MXW GYWXSQIV FEWI ERH I\TERHMRK MXW TVSHYGX SJJIVMRKW %W TEVX SJ *SSX 0SGOIV´W WXVEXIKMG TEVXRIV WLMT /MHW *SSX 0SGOIV [MPP GVIEXI I\GPYWMZI 6SGOIXW SJ %[IWSQI WLST MR WLST HIWXMRE XMSRW ERH FI XLI PEVKIWX VIXEMPIV SJ 6SGOIXW SJ %[IWSQI TVSHYGXW MR XLI 97 6SGOIXW SJ %[IWSQI QIVGLERHMWI [MPP EPWS FI EZEMPEFPI SR OMHWJSSXPSGOIV GSQ ±3YV TEVXRIVWLMT [MXL *SSX 0SGOIV MW E TS[IVJYP ZEPMHEXMSR SJ 6SGOIXW SJ %[IWSQI´W SRKSMRK TVSKVIWW MR SYV QMWWMSR XS WMQTPMJ] TEVIRXW´ PMZIW ERH IREFPI XLIQ XS GIPIFVEXI VIEP PMJI [MXL XLIMV OMHW ² WEMH 6EGLIP &PYQIRXLEP JSYRHIV ERH GLMIJ I\IGYXMZI SJ½ GIV SJ 6SGOIXW SJ %[IWSQI ±;MXL *SSX 0SGOIV´W WYTTSVX [I PSSO JSV[EVH XS FVMRKMRK SYV YRMUYI LMKL UYEPMX] QIVGLERHMWI ERH GSRZIRMIRX WLSTTMRK I\TIVMIRGI XS IZIR QSVI JEQMPMIW IZIV][LIVI ²

COMPLETE INTEGRATION

3PCFSU - 4DPUU .FNPSJBM "XBSE

The Robert L. Scott Memorial Award is presented to the individual who best displays unparalleled commitment, integrity & enthusiasm for the Canadian Imprintable Products Industry, as voted by peers.

3FDJQJFOU 50/: ."//6$$* $BOBEB 4QPSUTXFBS

PRINT & CUT TRANSFER MEDIA

PAST WINNERS:

35,17(56 75$16)(5 9,1</6 &877(56

Phong Vu (2018) Chris Turner (2017) Wally Richards (2016) Orest Kostecki (2015) Cheryl Daurie (2014) Jeff King (2013) Kevin Price (2012) Sean Oakley (2011) Frances McAvity (2010) Howie Todd (2009) Bruce Singer (2008) Brian Tarvit (2007) Bruce Woodfield (2006) Garry Bell (2005) Mike Coupland (2004) Alastair Macrae (2003) Jim Cerant (2002) Ray Gudmundson (2001) George Cooper (2000) Jean Leclair (1999) Brian Clune (1998)

CJV Solvent Series

UCJV UV Series

CALL NOW FOR MORE INFORMATION 6HUYLFH 6XSSOLHV 7UDLQLQJ

IMPRINT CANADA _ 0DUFK $SULO

Big K Imprint Ad 2019 FINAL3_Layout 1 19-02-21 2:22 PM Page 1

1220 EAST 2ND AVENUE • VANCOUVER, B.C. • V6A 4A2 • TO L L FREE 1 .8 7 7 .6 8 8 .3 0 3 1 • INFO@BIGKCLOTHING.CA • FA X 604.688.6562 • WWW.BIGKCLOTHING.C A

SERVING THE INDUSTRY FOR MORE THAN 50 YEARS

www.canadasportswear.com

Shown: Softshell Jacket Men’s L07240 / Ladies L07241

LIKE NO OTHER

apparel supplier in the industry

Proudly Canadian owned and managed company serving Canadians

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.