IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS
A Tristan Communications Ltd. Publication
Targeting New Markets Through Diversification By Jimmy Lamb, Sawgrass Technologies
If your business is like many others out there today, you’re focused on delivering one primary service and doing the best job of it you can. Specialization has long been a successful business strategy and it’s a known fact that trying to be everything to everyone brings with it some inherent dangers. But specialization tends to limit your abilities to penetrate new markets, as you may not be able +a LQ^MZ[QNaQVO aW]Z XZWL]K\ WNNMZQVO aW] KIV
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needs with your limited offerings. Adding some diversification to your shop’s capabilities will open the door to new products and services, which in turn will allow you to focus on a variety of target markets in order to generate new profits. This doesn’t mean that you need to go out and invest tens of thousands of dollars in equipment to produce any and every possible product; you just need to explore what you can do to diversify into new markets by making better use of your current production systems or by possibly making a small investment in another complementary process. Sublimation is a great a solution to this age-old problem. The equipment costs are low, the process is simple and production is quick. In fact, you may already be doing some sublimation in-house, which means you already may have the equipment on-site. But have you really utilized it to its fullest extent? =IZOM\ 6IZSM\QVO KWV\QV]ML WV 9IOM
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Are golfers better at business? By Adriano Aldini, Imprint Canada
Several years ago, a study conducted by the Department of Economics and Business at the Universitat Pompeu Fabra in Barcelona1 found that business people who don't play golf are paid 17 per cent less on average than those who actively golf. It's an interesting statistic and one that bears a little consideration. There can be made a case that the qualities which make for a good golfer - which are a mixture of competitiveness with strategic thinking, stamina and coolness under pressure - also make for a good business person. When you conduct business with people, it's usually a good idea to know a bit about them. In many ways, golf is a true test of one's character, and it's a great yardstick to deter0WTN IVL J][QVM[[ OW PIVL QV PIVL#
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Volume 21, Issue 2
WHAT'S INSIDE 8=3DBCAH =4FB
Get caught up on all the latest industry news
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A alphabetical breakdown of common fabric terms and decorating techniques 14 03E4AC8B8=6 B?4280;CH 8C4<B
Imprint Canada highlights some of the newest, innovative promotional hard good items to help your next promotional program stand out 30
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Statistics Canada's reports on manufacturing sales for 2013 and 2014 are examined 38
LIFESTYLE FA S H I O N MEETS E V E R Y D AY FUNCTION assortment | inventory | accuracy | delivery
Watch for these new brands available this spring at
ashcity.com 1-866-ASH-CITY
IMPRINT CANADA March/April 2014 - Volume 21, Number 2
Follow us: twitter.com/imprint_canada
MARCH/APRIL 2014 Here are some key notes from RBC's report: For British Columbia, the U.S. and China will continue to be strong markets for its wood products, natural minerals and natural gas, which will help stimulate consumer confidence within the province. Alberta will continue its economic roll in the energy resource sector. The province's population growth from the last five years will help "supercharge" consumer demand for goods and services.
Tepid Optimism for 2014 Its been a very long winter. While the ski industry has enjoyed a great season, most industries have become increasingly exasperated. The weather has been a primary talking point in North America for the past five months as winter's lingering brutal extremes takes its toll not just on the moods of consumers, but on a number of economic sectors. Construction, agriculture, service and retail are all suffering with many wondering how long the effects will last. Well, we need look no further than a March 2014 economic research report conducted by Royal Bank of Canada (RBC) to get an optimistic outlook on what is expected for the remainder of 2014. The lower Canadian dollar, which the RBC projects to weaken to US$0.87 by year's end, will boost American demand for Canadian goods and services, thereby providing a boom to Canadian manufacturers. This "export-led acceleration in growth" will be experienced across Canada with Alberta expected to have a real GDP growth of 3.7 per cent, and the remaining provinces averaging 2.5 per cent real GDP growth.
"Exceptionally favourable" weather during 2013 saw grain oilseed production have an unexpected spike in growth in Saskatchewan. The outlook remains cautious due to this year's weather expectations, while the potash industry will continue to see an increase in output from Russian-based potash producer, Uralkali.
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BUSINESS GOLF TIPS CONTINUED PG 8 TARGET MARKETING CONTINUED PG 12 INDUSTRY NEWS CONTINUED PG 6 COLLAGE: TORONTO IMPRINT CANADA SHOW FABRIC GLOSSARY CONTINUED PG 16 BY THE NUMBERS
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The depreciating Canadian dollar will provide Manitoba's manufacturing base with an opportunity to boost economic activity and help stimulate job growth which - as the report states - is relief from a "flat and disappointing" 2013.
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WEARABLES SHOWCASE
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AD SPECIALTY SHOWCASE
Export demand and business investment are anticipated to kick Ontario's economy into "high gear" with its focus on the "strengthening U.S. economy."
36
SUPPLIES & EQUIPMENT SHOWCASE
The U.S. economy also puts Quebec's economy in a positive light with "major export categories" such as aluminum, aircraft/parts, electricity, pulp and paper, pharmaceuticals and softwood lumber leading the way. Mining and natural gas, along with the provincial government's "aim to spur new developments" lead the economic expectations for New Brunswick's economy for 2014.
PUBLISHER Tony Muccilli : tony@imprintcanada.com
A full year of natural gas production in 2013 from Deep Panuke's offshore facility is expected to lead the economic growth in Nova Scotia, while the ongoing 30-year / $25 billion Irving shipyard contract will provide areas of optimistic job growth.
PRODUCTION MANAGEMENT
For Price Edward Island, a weaker loonie will only benefit the province's efforts to maximize exports to the U.S. as well as its cruise ship tourism industry.
OFFICE ADMINISTRATOR Maria Natale: shows@imprintcanada.com
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Crude oil production and exports to foreign markets will lead Newfoundland and Labrador's economic growth for 2014. The mining sectors for this region are anticipating lower levels of investment because volatile iron ore market. "Severe" winter disruptions to economic activity in this region has already affected 2014 economic output. In fact at the time of this writing, spring is but a few days old and there is a weather warning in the area for blowing snow and 100 140 km/hr winds. It has been long winter - and in some places, it keeps on getting longer.
Adriano Aldini : news@imprintcanada.com
MARKETING COORDINATOR Steve Silva: feedback@imprintcanada.com
GENERAL INQUIRIES feedback@imprintcanada.com, (905)856-2600 ADVERTISING SALES
Tony Muccilli (Toronto) Tel: (905) 856-2600 Fax: (905) 856-2667
Imprint Canada is published six times per year by Tristan Communications Ltd. The contents of this publication may not be reproduced either in part or in whole without the consent of the copyright owner. The views expressed in this publication are not necessarily those of the publisher. Request for missing issues are not accepted after three months from the date of publication. TRISTAN COMMUNICATIONS LTD. Publications mail agreement no. 40025740 Return undeliverable mail to: 190 Marycroft Avenue, Unit 16, Woodbridge, Ontario, L4L 5Y2 Email: shows@imprintcanada.com ISSN: 1480-1884 GST Registration #: RT892913294 0DUFK $SULO _ IMPRINT CANADA
Industry News Gildan Activewear first quarter results at top end of prior guidance range Gildan Activewear Inc. (TSX:GIL)(NYSE:GIL) announced its results for its first fiscal quarter ended December 29, 2013. Adjusted net earnings of $0.35 per share (all figure U.S.) were a record for the first quarter of a fiscal year, which is seasonally the lowest sales quarter for T-shirts in the fiscal year, and at the top end of the guidance range which the Company had provided on November 21, 2013.
First Quarter Results Net earnings were $41.7 million or $0.34 per share on a diluted basis for the first fiscal quarter ended December 29, 2013, compared with net earnings of $35.3 million or $0.29 per share for the first quarter of fiscal 2013. Before reflecting restructuring and acquisition-related costs in both years, adjusted net earnings for the first quarter of fiscal 2014 were $43.3 million or $0.35 per share, up 10.7 per cent and 9.4 per cent, respectively compared to the first quarter of the previous year. The growth in earnings and EPS in the first quarter compared to last year was primarily due to growth in sales revenues in both of the Company's operating segments, partially offset by higher selling, general and administrative expenses. Net sales in the first quarter amounted to $451.4 million, up 7.3 per cent from $420.8 million in the first quarter of fiscal 2013. The Company had projected net sales for the quarter of approximately $450 million. Net sales for the Printwear segment amounted to $261.8 million, up 7.4 per cent from $243.7 million in the first quarter of fiscal 2013. Unit sales volumes increased by 5.9 per cent from the first quarter of last year, including a 31.2 per cent increase in international sales volumes. The positive impact on net sales of higher unit sales volumes and more favourable activewear product-mix was partially offset by lower net selling prices compared to the first quarter of last year. The increase in Printwear sales volumes was realized in spite of increased seasonal destocking by wholesale
distributors. Distributor inventory levels at the end of the first quarter continued to be in good balance relative to projected industry demand. Net sales for Branded Apparel were $189.6 million, up 7.1 per cent from $177.0 million in the first quarter of last year. The growth in sales for the Branded Apparel segment was primarily due to continuing strong consumer demand for GildanÂŽ branded underwear and continuing market penetration by Gold ToeÂŽ brand socks. The growth in sales of branded programs was partially offset by the impact of lower sales of private label programs and lower sales to global lifestyle brands. Overall retail market conditions continued to be weak in the holiday season. Consolidated gross margins in the first quarter were 26.4 per cent compared to 26.8 per cent in the first quarter of last year. The impact of lower Printwear net selling prices was partially offset by more favourable Printwear productmix and slightly lower cotton costs. Results for the first quarter of fiscal 2014 were also impacted by lower financial expenses and higher income taxes. The effective income tax rate in the first quarter, excluding the impact of restructuring and acquisition-related costs, was approximately 5.7 per cent compared with 4.4 per cent in the first quarter of fiscal 2013. The increase in the income tax rate was primarily due to the improved operating income for Branded Apparel. In the first quarter, the Printwear segment reported operating income of $48.3 million, up 5.2 per cent from $45.9 million in the first quarter of fiscal 2013. The Branded Apparel segment reported quarterly operating income of $21.9 million, up 11.7 per cent from $19.6 million in the first quarter of fiscal 2013. The improved results for both operating segments were due to the growth in sales revenues in the first quarter and increased volume leverage on SG&A expenses in Branded Apparel.
Fruit Of The Loom, Inc., receives The Secretary of State's Award for Corporate Excellence Company Honored for Ground-Breaking Efforts at Garment Manufacturing Facilities in Honduras Fruit of the Loom, Inc., has been named a recipient of the 2013 Secretary of Stateâ&#x20AC;&#x2122;s Award for Corporate Excellence (ACE), which recognizes the important role U.S. businesses play abroad as good corporate citizens. One of three winners this year, Fruit of the Loom, Inc. is being recognized by the U.S. State Department for its exemplary corporate citizenship practices in Honduras, including pioneering union advancements at its local garment manufacturing facilities. This yearâ&#x20AC;&#x2122;s ACE award honors Fruit of the Loom, Inc.â&#x20AC;&#x2122;s work in Honduras, where the company is one of the countryâ&#x20AC;&#x2122;s largest private employers, citing its work in: â&#x20AC;˘ Forging a ground-breaking collective bargaining agreement with its workers, which has become a model for the Central America region. â&#x20AC;˘ Recognizing unions and adopting of a union-neutral policy at all of its assembly facilities in Honduras. â&#x20AC;˘ Providing more than 10,000 health screenings for people in local communities. â&#x20AC;˘ Engaging in environmental stewardship through reducing carbon emissions and providing ecological stoves to rural areas.
â&#x20AC;&#x153;Fruit of the Loom is focused on the well-being of our employees and on leaving a positive impact on the communities in which we operate,â&#x20AC;? said Rick Medlin, President and CEO, Fruit of the Loom, Inc. â&#x20AC;&#x153;We are particularly proud of the progress we have made in our facilities in Honduras, and are committed to increasing the social and economic strength of individuals and groups touched by the manufacture and use of our products all around the world.â&#x20AC;? The Secretary of State's Award for Corporate Excellence was established by the State Department in 1999 to recorders from $200-$500 will ship for only $12.00; any ognize American companies that are leaders in socially orders over $500 ship for free. For all orders less than 100 responsible activities and contribute to the overall growth pieces that are required in a hurry, just indicate "AIR" on and development of the local economy in which they your purchase order to expedite freight. work. The annual award is part of the State Department's For more information, please contact Fashion Biz, commitment to further advocate corporate social respon1-855-4 BIZ CAN or visit www.fashionbiz.ca. sibility, innovation, exemplary practices, and democratic values worldwide. Three hundred companies were considered for this yearâ&#x20AC;&#x2122;s ACE and the winners were announced at a ceremony in Washington D.C., hosted by Secretary of State John Kerry. This is the first ACE award nomination and subsequent win for Fruit of the Loom, Inc.
Fashion Biz announces Free Air Freight Shipping Program Fashion Biz has announced that it has launched a new free air freight program on all Canadian shipments, east of Alberta, that total more than $500. For the same subsidized ground freight rates that customers have become accustomed to, Fashion Biz will now ship via air. Orders up to $200 will ship for only $8.00 in air freight;
Whiteridge Inc. appoints new Vice President Sales & Business Development Whiteridge Inc. is very pleased to announce that Dennis Cranston will join the team as Vice President Sales & Business Development as of February 1, 2014. Dennis will be responsible for managing the Sales Account Team as well as product and business development, company wide.  Dennis has a long history in the promotional product industry in Canada. He has been a very successful Multi-Line Representative for companies like Ash City, Starline, Spector & Co., Chocolate-Chocolate, Martini Promotions, and Faro. With over 14 years in the industry, Dennis has a vast portfolio of customer relationships and product knowledge.  He is very excited to bring his experience to the team here at Whiteridge and to continue strengthening relationships with customers going forward.  Dennis Cranston can be reached at: Tel: (780) 463.4441 or via Email at dennis@whiteridgeinc.com. 2VL][\Za 7M_[ ,WV\QV]ML WV 9IOM
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Industry News
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Rubenstein RB Digital Inc. celebrates its 150th year anniversary Congratulations to Rubenstein RB Digital Inc., who this year is celebrating its historic 150th year anniversary! Founded by two immigrant brothers in Montreal in 1864 - just three years before the Confederation of Canada, and only one year before Abraham Lincoln was assassinated - the company is now one of the oldest Canadian-owned businesses still in operation, with a rich history that has spanned a century and a half. One of the earliest owners of the company was Louis Rubenstein, a world champion figure skater, revered city councillor, philanthropist and civic leader. As the reigning Canadian figure skating champion, Louis travelled to compete in the 1890 world championships in Russia and - despite enduring fierce prejudice and prosecution from Russian authorities over his Jewish heritage - he was crowned world champion. Recently, The Montreal Gazette and The National Post published articles on Louis Rubenstein's amazing feat in Russia at the same time the 2014 Sochi Olympic Winter Games were taking place. Originally, the company started out as a brass foundry catering to the horse and carriage trade. At the turn of the 19th century, the company added nickel, silver and bronze plating to its business, as well as machinery required to manufacture memorial plates. Shortly thereafter, the company expanded its services again and began manufacturing the Beaver cutting machine, in addition to Post Office boxes for Canada Post, electrical intersections for Montreal's streetcars, and - in support of the WWII war effort - fabricating landing gear components for the Royal Air Force and the Royal Canadian Air Force.
In the 1950's, at a time when Japanese products were not considered to be of high quality, Rubenstein Bros. became the first company to export Brother products out of Japan and into other global markets including Canada. During this time, the company also opened offices in Toronto and Winnipeg to distribute industrial sewing machines.
The Year Ahead
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"Our company has evolved tremendously (since inception)," explains Kevin Price, president of Rubenstein RB Digital Inc., and despite the company's longevity and age, it has always evolved fluidly with the changing times. "You can't be in the same business you were 150 years ago. The diversity of our customer base has grown enormously," says Price. "Our customer base includes everything from
Kobe Sportwear launches new website  Kobe Sportswear has announced the launch of its new website at www.kobesportswear.com. The new e-commerce platform offer dealers more control over their online shopping experience. Streamlined browsing, one step checkout, inventory status, and live chat are a few of the many features available.  â&#x20AC;&#x153;We have listened to our dealers and built a web platform
Print on: Plastics Glass Metals Wood Rubber
tailored to their needs. From login to checkout, a streamlined UI has been designed to improve click efficiency from beginning to endâ&#x20AC;?, says William Chen, Marketing Manager for Kobe Sportswear. â&#x20AC;&#x153;Also launching soon is our new Kobe Jersey + Apparel Kustomizer. This will give our dealers one of the most sophisticated pre-sales marketing tools available in the industry.â&#x20AC;?
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small mom-and-pop shops to the largest publicly traded companies representing premiere Canadian brands, like Lululemon, Markâ&#x20AC;&#x2122;s Work Wearhouse and Arcâ&#x20AC;&#x2122;Teryx.â&#x20AC;? Rubenstein RB Digital Inc., now operates with four key divisions: industrial embroidery, digital and screen printing, industrial sewing, as well as material handling in which the company specializes in automated warehouse efficiency systems for large hanging garment distributors. 2014 is a very historic year for the company, above and beyond the celebration of this historic anniversary. This year marks the convergence of all of the offices across the country together under one company (whereas before, each office operated as its own separate entity). "Now that we are one, we want to take the regional expertise we respectively have (in Montreal, Toronto, Winnipeg, Saskatchewan Edmonton, Vancouver, and Atlantic Canada) and bring it nationwide," says Price. To honour the company's heritage, Rubenstein RB Digital Inc., is planning celebrations with special events throughout the year. One of these engagements is set to take place at the Calgary Stampede Centre during the 16th Annual Western Imprint Canada Show. â&#x20AC;&#x153;We value the Imprint Canada Shows as integral part of our growth throughout Canada, from coast to coast,â&#x20AC;? adds Price. Imprint Canada - on behalf of the entire promotional products industry in Canada - would like to congratulate Rubenstein RB Digital Inc., on this historic milestone and would like to wish the company a future as memorable and successful as its past!
RETAIL APPAREL NEWS &EYIV 4IVJSVQERGI 7TSVXW %GUYMVIW )EWXSR &EWIFEPP 7SJXFEPP JSV 97 1MPPMSR Bauer Performance Sports Ltd. (TSX: BAU), has acquired the Easton Baseball/Softball business for US $330 million in an all-cash transaction, subject to a working capital adjustment. "The combination of the No. 1 brand in hockey and the No. 1 brand in diamond sports is a perfect example of our ability to enhance our performance sports platform," said Kevin Davis, President and CEO of Bauer Performance Sports. The acquisition will provide significant revenue growth opportunities for BPS, which has experienced a 7% compound annual revenue growth rate from 2009 to 2013. Such opportunities include: â&#x20AC;˘ Expansion in the diamond sports segments currently served by Easton, â&#x20AC;˘ The expansion of Easton Baseball/Softball's apparel business to include uniforms, and, â&#x20AC;˘ Territorial expansion of the Easton Baseball/ Softball business. Â "The addition of Easton Baseball/Softball will increase our growth potential and deliver immediate value to our shareholders," Davis said. "Just as we have done in our hockey business, we expect to increase Easton's current 28% market share in diamond sports by accelerating investment in product development and more strongly connecting with consumers. Like the entire BPS organization, Easton Baseball/Softball has a passion for improving the performance of athletes, and we fully expect to raise the bar of innovation in diamond sports with this acquisition."
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The virtues that golf celebrates translate directly into success at the highest levels in the world of business: strategy, patience, composure, risk management and stamina. Golf rewards those who remain calm under pressure and think strategically beyond the current challenge. Furthermore, the culture of golf is one of scrupulous honesty. It is easy to cheat; you can move your ball to a nicer lie when no one is watching but it is utterly unacceptable to do this. Cheaters are shunned, and word of this dishonesty spreads quickly (much like in the business world). Another possible factor which may have contributed to the statistic noted at the beginning of this article could be that business people who take clients golfing reap the opportunity they've created to use the hours of face time in a casual environment to sell or upsell their products or services. After all, one of golf's greatest assets - from a business perspective - is that you only spend a small portion of a four-plus-hour game actually hitting the ball, which leaves plenty of time to talk shop. So whether you're a seasoned golfer or someone that is looking to cut their teeth on the fairways this year, here are some tips for making the most of your next business golf outing:
1. Pick Your Partners Wisely: Always try to play with decision-makers, otherwise you're well positioned pitch will most likely be falling on deaf ears during your round. 2. Always Be On Time: If youâ&#x20AC;&#x2122;ve invited clients to join you, give yourself an adequate window of time to arrive at the club before your guests get there.
3. Don't Tank Your Game: Itâ&#x20AC;&#x2122;s important for you to know the etiquette of the game. Always play to your ability, fair and square. Forget about winning or losing. Gauge the personality of your partner to determine how intense he or she is about the game. If you decide to play a match, use the handicap system to establish even ground. An intentional "tank job" can be insulting and viewed as disrespectful to a potential client. Conversely, donâ&#x20AC;&#x2122;t make any excuses for your game. If you are a still new to golf and are playing with more experienced golfers, admit that you're a newcomer who welcomes advice.
the long haul. Remember to relax, be patient and try not to discuss business matters too early. Keep the initial conversations light and avoid diving into business right away. Remember it is golf not the office;Â just because you are playing with a client does not require you to have to talk business. Enjoy the day, the business will come naturally.
5. Pace Yourself: Pace of play is probably one of the most important factors when golfing with clients. Six hours on the course is far too long; be sure that you're not the one holding up play during *T_Ia[ XQKS aW]Z XIZ\VMZ[ _Q[MTa =Za \W XTIa _Q\P LMKQ[QWV UISMZ[
_PW PI^M \PM I]\PWZQ\a \W OZMMV TQOP\ aW]Z XZWRMK\ the round. Business golf can be likened to a six-hour sales call which includes post-round mingling. If you're not a very good golfer, practice as much as you can to bring yourself up to speed enough so that you don't hold up your group. 6. Know Thy Partner: An ethical principle which translates seamlessly to business golf is to treat people as they wish to be treated. Pay attention to the personality of your partner and act accordingly. Remember, even though it's an informal setting you're always presenting yourself and your company.
7. Keep a Lid On It: This is business, so save the alcohol for weekend outings with your friends. No one wants to play golf with some one who's had one too many. Business relationships can unravel faster than you may think if you're liberal with your alcohol consumption. You should however try to be a good host and offer your client a beverage when the bar cart comes around. If he or she does have a drink, then join them if you wish, but keep the alcohol consumption to minimum and drink plenty of water. If your client is not having beer or alcohol, then it's wise to do the same.
>]T ^U V^[U b VaTPcTbc PbbTcb Ua^\ P QdbX]Tbb _Tab_TRcXeT Xb cWPc h^d ^][h b_T]S P b\P[[ _^acX^] 8. Be Courteous: Golf tests your character, and eventually your true personality will shine ^U P U^da _[db W^da VP\T PRcdP[[h WXccX]V cWT QP[[ through. The entire round is a reflection of your character and business. If you lose control of your temper - or worse throw your clubs - what does that say about how you conduct yourself fWXRW [TPeTb _[T]ch ^U cX\T c^ cP[Z bW^_ Letting your client choose which tees to play from is also a courtesy which you should extend. The experience should be about providing your guests with an enjoyable time and challenge; not about looking out for yourself.
4. Patience is a Virtue: In business and in golf, timing is everything and you're in it for
in business matters? Always be courteous and remember to compliment your prospective client on good shots and putts.
9. Showcase Your Promo: If you have golf balls with your company's logo, or decorated golf towels or caps or even polos, be sure to offer them up to your client(s) before teeing off. It's a small courtesy which will go a long way. After all, you are in the business of decorating promotional marketing material. What does is say about your take on the ROI of promotional products if you have none to offer a client? The golf course is a perfect setting to "WOW" your client with innovative custom decorated goods and/or golf apparel you've produced; if your client likes your promo, you'll only be reinforcing the effectiveness of the decorated product you can offer.
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10. Set a Goal and Focus on Achieving it: This doesn't mean shooting your best round. Before you hit the links, strategically think about what you hope to get out of the day, and how you plan to accomplish that. Planning in business is critical; this is no different as it's a vital component to business golf. 11. Play for the 20th Hole: Don't pressure to have every-
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thing wrapped up by the end of the round. Sign your scorecard before you worry about signing a deal. Your first priority is making sure your client has fun. Spare the formalities, unless they're called for. )/$7 35(66(6 IURP ´[ ´ XS WR ´[ ´
12. Follow Up: Following up with a simple thank you letter, with a small decorated souvenir or other appropriate correspondence that will get you back in front of your customer is a must. If you had a productive golf outing with your client, don't wait too long to follow-up. Striking while the iron is hot will give you a better chance at closing the deal Heed these tips and not only will you make the most of your next business golf outing, you'll probably learn more about what your behavior on the course says about you off the course. Source: 1 Illusory correlation in the remuneration of chief executive officers: It pays to play golf, and well.
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% d+ d. d d! d d d8; d d0 d% d d/ The 14th annual Toronto Imprint Canada Show took place January 10 & 11 at the Toronto Congress Centre, and despite inclement weather and icy roads, there was a strong buyer turnout, and an overall feeling of optimism in 2014 for the industry as reaction from attendees and exhibitors alike were positive at the event. In addition to the tremendous business opportunities, the Show offered great prizes and giveaways, plus a special live broadcast of Ash City's Tom & Ang Show. Congratulations go to Value-Rite Business Products and Anvil for taking home the awards for Best Sales Environment and Best Booth Design, respectively, as voted by attendees. Congratulations also goes to Cheryl Daurie of Magnus Pens/Galleria Calendars as this year's recipient of the Robert L. Scott award for her commitment and contribution to our industry.
The Show returns to Toronto January 9 & 10, 2015, but first stops in Calgary, Alberta October 17 & 18. IMPRINT CANADA _ 0DUFK $SULO
technosport.com
RING SPUN COMFORT FROM NEW BALANCE® Feel the softness of 24 singles in New Balance’s 4140 Adult Ring Spun T-shirt. The 100% cotton fabric and athletic cut allow you to workout in comfort. Available in sizes S-2XL and 6 colours. Get moving with New Balance today! Visit NBimprint.com to learn more.
Gildan® is an authorized licensee of New Balance Athletic Shoe, Inc. New Balance®, NDurance® and the flying NB are registered trademarks of New Balance Athletic Shoe, Inc.
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If you havenâ&#x20AC;&#x2122;t given much thought about going beyond your traditional product line, itâ&#x20AC;&#x2122;s time that you research all of the innovative products you can create; items such as photo-gifts, promotional products, signage, apparel, uniforms, spirit products and more. Sublimation makes it easy to offer a wide range of products to your customer that goes beyond their traditional awards needs, and thus form the basis of a cross-selling program for you shop. A successful target marketing program has two components: unique products and creative packaging.
the possibilities. to your clients. Then, create some professional samples Beyond teams and non-profits, think about other markets of each item on your list, so that you are able to offer up a you can service such as the lucrative corporate sales indus- quality â&#x20AC;&#x153;show & tellâ&#x20AC;? presentation. try. If a local business orders embroidered polos to recognize its sales team, you could suggest complementary products such as sublimated mouse pads and/or coffee mugs. These items can include group or individual photoâ&#x20AC;&#x2122;s combined with The unique products concept begins by creating a list of a company logo and related items that have a high level of appeal to the chosen message. market you wish to target. Speaking of promoFor example, the local basketball league orders trophies tional products, some from you. You should immediately offer some compleof the key sublimamentary product ideas such as sublimated team or player tion items you can offer * SMa I[XMK\ WN \IZOM\ UIZSM\QVO Q[ KZMI\Q^M XZWL]K\ XIKSIOQVO
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include: clipboards, Take it to the next level by using a sports-themed substrate. mouse pads, can wraps, And donâ&#x20AC;&#x2122;t lose sight of the fact that this type of product can tote bags, drink-ware, blossom into a fairly decent water bottles, laptop sleeves, and more. sized order because of its The reality is that anything that is appeal to every player in The secondary aspect of target marketing is creative capable of displaying a logo, brand or the league. product packaging. Not containers for merchandise, but promotional message and putting it â&#x20AC;&#x153;Basketball Momâ&#x20AC;? T-shirts rather a grouping of related items that have been packaged in front of other people is technically are another neat product that together from a marketing perspective. a promotional product. would have instant appeal Rather than hitting a customer with a long list of related Another key need that sublimato the client. In fact, both products, you may be more eff ective if you build packages tion can fulfill is indoor signage. the photo-plaque and the targeted to specifi c markets.Th is allows you to easily steer From desktop nameplates, to POP T-shirts could be sold as the client into considering multiple related items that are promotions, to room identifiers, to league fundraisers. For the complimentary to their main purchase. directional aids - there are hundreds record, â&#x20AC;&#x153;Sports Momâ&#x20AC;? shirts In addition, it provides a clear picture of the full range of applications for full-colour signage. work great for every athletic of products and services you can offer them. If nothing Virtually any group that has a physicvenue you come in contact else, you plant a seed for future purchases. al presence of any kind (buildings, with and should be a regular For example, a new hotel is coming to your city. There stadiums, classrooms, storefronts, part of your cross-selling is an abundance of imprinted products that you can et cetera) has a need for signage. It pitch. And of course, prodoff er to service their needs â&#x20AC;&#x201C; towels, serving trays, mugs, should be noted that sublimation is ucts such as equipment bags toothbrush holders, soap dispensers, towels, clocks, wall <PW_V IJW^M Q[ I [UITT [IUXTM [M\ WN ]VQY]M XZWL]K\ WNNMZQVO[
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mats, dishes, et cetera. But you have to make this clear to rather than for applications that are in as the decoration process. the potential client, so the key is to develop a professional direct sunlight for many hours per day. (Poly-performance apparel sales kit that you can use to show-off your capabilities and is extremely popular with many sports organizations.) show-off concepts that they may not have even thought of. Speaking of fundraisers, just about every non-profit, Get your foot in the door with something simple like sports and school group is looking for ways to bring in staff shirts, then hit them up with all of the unique products more dollars to support their activities; spirit-themed that will enhance their facility while providing branding products are an easy way to fill the need. Sublimation is a and image. natural fit as there are many unique fundraising products Diversification provides a myriad of new opportunities such as car flags, stadium seats, can wraps, water bottles, for targeted marketing initiatives. The key for you is to license plates, Christmas ornaments, et cetera, that can be expand your horizons with new concepts and capabilities. re-sold by your clients. Take some time to identify new markets that you wish to Thus, you need to identify and take advantage of every pursue, and then brainstorm on what products will open opportunity by developing a good understanding of the the doors. Make the move to expand your capabilities as market needs and creating a suitable campaign in response. required to fill those needs efficiently and start generatIn addition, many of these organizations - especially clubs ing new profits. - invest in apparel, such as T-shirts, sweats and polos as a 2N aW] ITZMILa PI^M \MIU WZ KWTTMOQI\M IKKW]V\[ QV aW]Z XWZ\NWTQW
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Certain groups such as car, fishing and hunting clubs This article was written by Sawgrass Technologies' Jimmy Lamb, an Awardeven gravitate to photo-based images as a way to show-off Winning Author and International Speaker who has over twenty-five years of But when it comes to interior locations, sublimation is their accomplishments. Youâ&#x20AC;&#x2122;ve probably come in contact business and technology experience. Milestones include owning and operating by far one of the best methods for creating long-lasting, with many such groups on a regular basis and as such may a successful production facility, developing a retail personalization franchise, virtually indestructible signage. already have your foot in the proverbial door. Now itâ&#x20AC;&#x2122;s just and production consulting for several Fortune 500 Companies. Consistently There are so many concepts for focused marketing that ranked as one of the top Decoration Industry Influencers, Mr. Lamb is a regular a matter of presenting some unique concepts that may you need to spend some time and develop a chart of ideas contributor to Impressions, Printwear, Awards & Engraving, and ASI / Stitches appeal to them. Donâ&#x20AC;&#x2122;t just say â&#x20AC;&#x153;we can do shirtsâ&#x20AC;? â&#x20AC;&#x201C; put so that you donâ&#x20AC;&#x2122;t overlook the opportunity when talking magazines. some eye-catching ideas in front of them and then discuss
1. Unique Product
2. Creative Packaging
IMPRINT CANADA _ 0DUFK $SULO
Made in USA Trucker Hats.
TRUCKER HAT CT509 / Unisex t
Fabric weight 8.5 oz/yd² (288 g/m²)
t 100% Cotton Chino Twill t 100% Polyester Mesh t t
Mid-rise profile Five panel
t Foam crown t
Adjustable snap-back closure Ivory Red Navy Black
Founded in Montreal. Made in Los Angeles. Sweatshop Free.
American Apparel is Jobs. At American Apparel we leverage art, design, innovation, and technology to advance our business. Our workers earn fair wages, pay millions of dollars in taxes, and have access to comprehensive medical programs. —Canada 1550 Metcalfe Room 704 Montreal, QC H3A 1X6 Tel: +1 (514) 940–1301 Fax: +1 (514) 908-3884 canadacsr@americanapparel.net —United States / HQ 747 Warehouse St. Los Angeles, CA 90021 Tel. +1 (213) 488-0226, Option 2 Fax. +1 (213) 488-0334 csr@americanapparel.net
Wholesale Imprintable Division americanapparel.net/wholesale
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IMPRINT CANADA _ 0DUFK $SULO
( ^LH]PUN TL[OVK ^OPJO PU]VS]LZ H THJOPUL H[[HJOLK [V H SVVT [OH[ JHU LSLJ[YVUPJHSS` ZLSLJ[ HUK JVU[YVS PUKP ]PK\HS ^HYW [OYLHKZ ;OL 1HJX\HYK SVVT PZ \ZLK [V JYLH[L PU[YPJH[LS` ^V]LU MHIYPJZ
Jersey: ( NLULYHS [LYT MVY HU` RUP[ NHYTLU[
VY MHIYPJ [OL TH[LYPHS OHZ SLUN[O ^PZL YPIZ VU [OL YPNO[ ZPKL HUK JYVZZ ^PZL YPIZ VU [OL ^YVUN ZPKL
Khaki:
( `LSSV^PZO LHY[O [VUL JVSV\Y HSZV H Y\NNLK [^PSS ^LH]L MHIYPJ VM[LU PU [OL ZHTL K\Z[` IYV^U JVSV\Y
L
ace: ( KLJVYH[P]L VWLU MHIYPJ THKL [OYV\NO RUP[[PUN VY SVVWPUN `HYUZ [VNL[OLY KWV\QV]ML WV XIOM
STYLED FOR THE GREEN
TECHNICAL FOR BETTER PERFORMANCE.
NEW PRESCOTT 16220 | 96220
ENGINEERED FOR UNIQUE BRAND PLACEMENT. MENT. A COM GET INSPIRED. VISIT WWW.TRIMARKSPORTSWEAR.COM
/IJZQK 0TW[[IZa KWV\QV]ML NZWU XIOM
Lambswool: ;OL Ä YZ[ JSPWWPUNZ VM `V\UN ZOLLW HIV\[ ZL]LU VY LPNO[ TVU[OZ VSK
YLZ\S[ VM ^LHY HIYHZPVU JVU[PU\LK MYPJ[PVU VY Y\IIPUN VU [OL Z\YMHJL VM [OL MHIYPJ
Lamé: 7YVUV\UJLK SHTH` SHTL PZ H ZOPU` Pima Cotton: 5HTLK HM[LY [OL 7PTH 0UKPHUZ L]LUPUN ^LHY MHIYPJ THKL MYVT TL[HSSPJ `HYUZ
Laser engraving:
;OL WYHJ[PJL VM \ZPUN H SHZLY [V LUNYH]L HU VIQLJ[
^OV J\S[P]H[LK [OPZ WSHU[ PU [OL :V\[O^LZ[LYU <UP[LK :[H[LZ [OPZ JV[[VU OHZ L_JLW[PVUHSS` Z[YVUN SVUN JVTILK Ä IYLZ K`LZ ^LSS HUK OHZ H ZPSR` ZVM[ OHUK
Leather: ( TH[LYPHS JYLH[LK [OYV\NO [OL Piqué: ( TLKP\T ^LPNO[ [PNO[S` ^V]LU JV[[VU [HUUPUN VM HUPTHS OPKLZ [`WPJHSS` MYVT JH[[SL 3LH[OLY JHU MLH[\YL JV\YZL VY ZTVV[O Ä UPZOLZ HUK [HRLZ K`L ^LSS
Linen: ;OPZ MHIYPJ PZ THKL MYVT [OL Ä IYLZ VM [OL Å H_ WSHU[ ;OPZ JVVS HUK IYLH[OHISL TH[LYPHS PZ Z[YVUNLY HUK TVYL S\Z[YV\Z [OHU JV[[VU
VY JV[[VU ISLUK MHIYPJ NLULYHSS` YLJVNUPaHISL I` P[Z ^HMÅ L ^LH]L [L_[\YL
Plush: =LS]L[ ^P[O H KLLW ZVM[ WPSL WS\ZO PZ LHZPS` MV\UK PU Z[\MMLK HUPTHSZ Ply: >OLU [^V VY TVYL [OYLHKZ HYL [^PZ[LK
[VNL[OLY ILMVYL ^LH]PUN PUJYLHZPUN `HYU
Loom: ( THJOPUL VY MYHTL \ZLK [V ^LH]L JSV[O KLUZP[` HUK ^LPNO[ Lycra: ;OL [YHKLTHYR UHTL MVY +\7VU[ Z Polyester: *VUKLUZH[PVU WVS`TLYZ JVT IYHUK VM :WHUKL_ Ä IYL
Lyocell: ( THU\MHJ[\YLK Ä IYL THKL MYVT
^VVK W\SW JLSS\SVZL *SHZZPÄ LK HZ H Z\I JH[LNVY` VM YH`VU P[ OHZ H ZPTPSHY ZVM[ OHUK
IPUL [V KL]LSVW Z`U[OL[PJ Ä IYLZ [OH[ THRL [OPZ Z[YVUN X\PJR KY`PUN [L_[PSL [OH[ KVLZ UV[ ^YPURSL HUK OVSKZ P[Z ZOHWL ^LSS
M
Matte Jersey: ( YH`VU VY ZPSR ISLUKLK MHIYPJ
^P[O LSHZ[PJ [OH[ PZ ]LY` SPNO[^LPNO[ ^P[O H ZVM[ MLLS HUK K\SS JYLWL [L_[\YL
Mélange: ( ISLUK VM KPMMLYLU[ JVSV\YLK Ä IYLZ [V KL]LSVW ]HYPV\Z ZOHKLZ PU [OL `HYU
Melton: 4HKL MYVT ^VVS Ä IYLZ ZVTL[PTLZ
JVTIPULK ^P[O Z`U[OL[PJZ PU LP[OLY H [^PSS VY ZH[PU ^LH]L
Mercerize: ;OL WYVJLZZ KL]LSVWLK [V NP]L
H ZOPU` ZTVV[O Ä UPZO [V JV[[VU MHIYPJ ;OL WYVJLZZ THRLZ [OL Ä IYLZ Z^LSS NP]PUN [OLT PUJYLHZLK HIPSP[` [V OVSK K`L
Merino Wool: ;OL ^VVS MYVT [OL (\Z[YHSPHU TLYPUV ZOLLW NLULYHSS` YLNHYKLK HZ [OL Ä U LZ[ ^VVS Ä IYLZ PU [OL ^VYSK
Micro Fleece: ( OPNO KLUZP[` HU[P WPSSPUN
Å LLJL THKL VM RUP[ TPJYV Ä IYLZ [OH[ HYL IY\ZOLK SLZZ [OHU H YLN\SHY Å LLJL NHYTLU[
Microfibres: 4HKL MYVT L_[YLTLS` Ä UL U`SVU
VY WVS`LZ[LY Ä SHTLU[Z [OH[ ^OLU ^V]LU PU[V [L_[PSLZ THRLZ [OLT L_JLW[PVUHSS` ZVM[ ^OPSL YL[HPUPUN [OLPY ZOHWL
Modal: 4HKL MYVT ZW\U )LLJO^VVK JLS
S\SVZL [OL IPV IHZLK Ä IYLZ JYLH[L [L_[PSLZ [OH[ KV UV[ Ä IYPSSH[L VY WPSS HUK HYL YLZPSPLU[ [V ZOYPURPUN HUK MHKPUN
Mohair: ;OL S\Z[YV\Z OHPY MYVT [OL (UNVYH NVH[ YLUV^ULK MVY K\YHIPSP[` HUK Z[YLUN[O
Moisture-Wicking: ;OL MHIYPJ KYH^Z TVPZ[\YL MYVT WLYZWPYH[PVU H^H` MYVT [OL ZRPU [V [OL Z\YMHJL VM [OL NHYTLU[ ^OLYL P[ JHU L]HWVYH[L TVYL X\PJRS` HUK LHZPS`
Moleskin: ;OL UHTL YLMLYZ [V [OL ZOVY[ ZPSR`
M\Y VM H TVSL I\[ PZ HJ[\HSS` H OLH]` K\YHISL JV[[VU MHIYPJ ^P[O H ZOVY[ [OPJR ]LS]L[` UHW
Muslin: ( ZOLLY SPNO[^LPNO[ JV[[VU MHIYPJ
Nap:
;OL KPYLJ[PVU VM [OL ZOLHYLK WPSL" JHU IL THUPW\SH[LK ^P[O JVTIPUN VY IY\ZOPUN
Nylon: (U HIYHZPVU YLZPZ[HU[ [OLYTVWSHZ[PJ TH[LYPHS ^P[O NVVK JOLTPJHS YLZPZ[HUJL" ISLUKZ ^P[O UH[\YHS Ä IYLZ MVY K\YHIPSP[` HUK Z[YL[JO
Pad Printing:
( WYPU[PUN WYVJLZZ [OH[ JHU [YHUZMLY H + PTHNL VU[V H + VIQLJ[ ;OPZ PZ HJJVTWSPZOLK \ZPUN HU PUKPYLJ[ VMMZL[ NYH]\YL WYPU[PUN WYVJLZZ [OH[ PU]VS]LZ HU PTHNL ILPUN [YHUZMLYYLK MYVT H ZPSPJVUL WHK VU[V H Z\IZ[YH[L
Pashmina: ;OL ZVM[ Ä UL \UKLY OHPY MYVT H ]HYPL[` VM NVH[ MV\UK PU *LU[YHS (ZPH
Percale: ( ZVM[ ZTVV[O WSHPU ^LH]L MHIYPJ THKL MYVT JHYKLK HUK JVTILK JV[[VU `HYUZ 6M[LU MV\UK PU Z\TTLY ^LHY HUK SPNO[ ILKKPUN
Pile: -YVT [OL 3H[PU ^VYK MVY OHPY WPSL PZ [OL
L_[YH `HYU [OH[ WYV[Y\KLZ MYVT [OL Z\YMHJL VM H MHIYPJ
Pill Resistant: ;OL KLNYLL I` ^OPJO MHIYPJ
PZ HISL [V LUK\YL SVZZ VM HWWLHYHUJL HZ H
T
ackle Twill: 0U]VS]LZ ZL^PUN KV^U H U\TILY VY SL[[LY THKL I` J\[[PUN WPLJLZ VM VUL TH[LYPHS HUK HWWS`PUN [OLT [V [OL Z\YMHJL VM HUV[OLY TH[LYPHS \Z\HSS` ^P[O H U`SVU [^PSS Taffeta: >P[O H ZTVV[O MLLS HUK H JYPZW OHUK [HMML[H JHU IL THKL MYVT H ]HYPL[` VM Ä IYLZ PUJS\KPUN ZPSR HUK YH`VU
Tapestry: -YVT [OL -YLUJO [HWPZ TLHUPUN JHYWL[ [OPZ PZ H OLH]` VM[LU VYUH[LS` KLZPNULK [L_[PSL [`WPJHSS` \ZLK MVY SHYNL KYHWLYPLZ
Tencel: ( MHIYPJ THKL MYVT [OL JLSS\SVZL VM ^VVK W\SW [OLU WYVJLZZLK PU[V H ZPSR SPRL MHIYPJ [OH[ PZ ]LY` ZVM[ ^P[O NYLH[ KYHWL
Polyvinyl Chloride (PVC): ( ^H[LYWYVVM Terry Cloth: <Z\HSS` THKL MYVT JV[[VU VY Y\IILY` [L_[\YLK THU THKL MHIYPJ
adras: ( OHUKTHKL JV[[VU MHIYPJ VYPNPUH[PUN PU 4HKYHZ 0UKPH MLH[\YPUN IYPNO[ IVSK Z[YPWPUN HUK JOLJRLK WH[[LYUZ
IVUK [V WVS`LZ[LY MHIYPJ VY P[LTZ [OH[ OH]L H WVS`TLY JVH[PUN ;OL YLZ\S[ PZ H M\SS JVSV\Y WOV[VNYHWOPJ X\HSP[` PTHNL [OH[ ^PSS UV[ JYHJR WLLS VY ^HZO H^H` MYVT [OL Z\IZ[YH[L
Poplin: (SZV JHSSLK [HIPUL[ [OPZ WSHPU ^V]LU
MHIYPJ OHZ PZ \Z\HSS` THKL MYVT H ZPSR ^HYW ^P[O H ^LM[ VM ^VYZ[LK `HYU I\[ JHU HSZV IL THKL ^P[O ^VVS JV[[VU YH`VU VY HU` TP_[\YL
Raschel Knit:
( ^HYW RUP[[LK MHIYPJ [OH[ YLZLTISLZ OHUKTHKL SHJL JYVJOL[ VY UL[[PUNZ
Rayon: 4HKL MYVT [OL JLSS\SVZL Ä IYL ]PZJVZL
P[ \Z\HSS` OHZ NVVK KYHWL ZVM[ OHUK HUK PZ OPNOS` HIZVYILU[
Ringer: ( ; ZOPY[ ^P[O H KPMMLYLU[ JVSV\Y JVSSHY HUK ZSLL]L J\MMZ MYVT [OL IVK`
Rip-Stop Nylon: ( SPNO[^LPNO[ ^PUK HUK
^H[LY YLZPZ[HU[ [L_[PSL +V\ISL `HYUZ JYLH[L H IV_ WH[[LYU [V WYV]PKL L_[YH Z[YLUN[O HUK YLZPZ[HUJL [V [LHYPUN
S
anforize: ( WH[LU[LK WYVJLZZ [V WYL ZOYPUR MHIYPJ KL]LSVWLK I` :HUMVYK 7Y\L[[ PU [OL Z -HIYPJZ [YLH[LK ^P[O [OPZ WYV JLZZ ZOV\SK UL]LY ZOYPUR TVYL [OHU
SPULU [OPZ MHIYPJ OHZ H TVPZ[\YL HIZVYIPUN SVVW WPSL [OH[ JV]LYZ Z\YMHJL VU VUL VY IV[O ZPKLZ
Tie-Dye: ( WYVJLZZ VM YLZPZ[ K`LPUN ^OLYL
WHY[Z VM H JSV[O HYL [PLK RUV[[LK VY MVSKLK HZ [V H]VPK WLUL[YH[PVU VM H WHY[PJ\SHY K`L
Tulle: ;OPZ SPNO[^LPNO[ L_[YLTLS` Ä UL THJOPUL THKL OL_HNVUHS ZOHWL UL[[PUN PZ \Z\HSS` THKL MYVT U`SVU ZPSR VY YH`VU
Tweed: ( TLKP\T [V OLH]` ^LPNO[ YV\NOS`
[L_[\YLK ^VVS MHIYPJ VM[LU MLH[\YPUN H [^PSS ^LH]L OV\UKZ[VV[O VY OLYYPUNIVUL KLZPNU
Twill: (U ]LYZH[PSL MHIYPJ KPZ[PUN\PZOHISL I` KPHNVUHS YPIZ VU P[Z MHJL HUK H ZVM[ ZTVV[O Ä UPZO .HIHYKPUL ZLYNL HUK KLUPT HYL HSS L_HTWSLZ VM [^PSS MHIYPJZ
Velour:
;`WPJHSS` WYVK\JLK ^P[O H RUP[ [LK IHJR ]LSV\Y YLZLTISLZ ]LS]L[ I\[ OHZ ZVTL Z[YL[JO HUK HU \UL]LU WPSL NP]PUN P[ H ZSPNO[S` YV\NOLY SVVR
Velvet: ;YHKP[PVUHSS` THKL MYVT ZPSR ]LS]L[
PZ VUL VM [OL TVZ[ S\_\YPV\Z MHIYPJZ ILJH\ZL VM P[Z L]LUS` J\[ [OPJR ZVM[ WPSL =LS]L[ JVTLZ PU H ]HYPL[` VM ISLUKZ
Satin: ( ZTVV[O S\Z[YV\Z ZOPU` MHIYPJ Velveteen: ( SPNO[^LPNO[ MHIYPJ THKL MYVT ^P[O H K\SS IHJR [OH[ OHZ H Z\WLYI KYHWL HUK ZOLLU 0[ PZ JOHYHJ[LYPaLK I` H ^LH]PUN [LJOUPX\L [OH[ MVYTZ H TPUPT\T U\TILY VM PU[LYSHJPUNZ PU H MHIYPJ
JV[[VU ^P[O H ]LY` ZOVY[ KLUZL WPSL 0[ SHJRZ [OL ZOLLU HUK KYHWL VM ]LS]L[ PZ ^V]LU ^P[O HU L_[YH Ä SSPUN `HYU HUK JHU OH]L H WSHPU VY H [^PSS IHJR
Screen Printing: ( [LJOUPX\L [OH[ \ZLZ H Vinyl: ( Z`U[OL[PJ MHIYPJ THKL MYVT 7=* ^V]LU TLZO [V Z\WWVY[ HU PUR ISVJRPUN Z[LU JPS [V YLJLP]L H KLZPYLK PTHNL ;OL H[[HJOLK Z[LUJPS MVYTZ VWLU HYLHZ VM TLZO [OH[ [YHUZMLY PUR VY V[OLY WYPU[HISL TH[LYPHSZ ^OPJO JHU IL WYLZZLK [OYV\NO [OL TLZO HZ H ZOHYW LKNLK PTHNL VU[V H Z\IZ[YH[L
Seersucker: ( MHIYPJ KPZ[PUN\PZOHISL I` P[Z
JYLWL SPRL JYPURSLK Z[YPWLZ ^OPJO HYL THKL I` ^LH]PUN ZVTL VM [OL ^HYW [OYLHKZ ZSHJR HUK V[OLYZ [PNO[ ;OPZ MHIYPJ PZ [YHKP[PVUHSS` JV[[VU I\[ JHU IL THKL MYVT U`SVU ZPSR HUK V[OLY `HYUZ HUK PZ [`WPJHSS` ^VYU PU [OL Z\TTLY
Sequins: :THSS TL[HS VY WSHZ[PJ KPZJZ [OH[
HYL ZL^U VY V[OLY^PZL HMÄ _LK [V H MHIYPJ [V HKK KLW[O [L_[\YL VY KLJVYH[PVU
Sharkskin: ( ZTVV[O JYPZW UVU WH[[LYU
MHIYPJ ^OLYL [OL `HYUZ PU IV[O [OL ^HYW HUK Ä SSPUN HYL HS[LYUH[LS` SPNO[ HUK JVSV\YLK JYLH[ PUN H Z\I[SL [^V [VUL HWWLHYHUJL
^OPJO YLZLTISLZ SLH[OLY
Viscose: ( THU THKL Z`U[OL[PJ Ä IYL [`W
PJHSS` YLMLYYLK [V HZ YH`VU =PZJVZL OHZ H ZPSRLU ZTVV[O MLLS HUK H [LYYPÄ J KYHWL HUK PZ VM[LU \ZLK MVY SPUPUNZ HUK IYPKHS NHYTLU[Z
W
arp: ;OL ]LY[PJHS [OYLHKZ PU H WHY [PJ\SHY MHIYPJ VY VU H SVVT Weave: ;OL THUULY PU ^OPJO H MHIYPJ PZ WYVK\JLK \[PSPaPUN TL[OVKZ VM JVTIPUPUN [OL ^HYW HUK ^LM[ [OYLHKZ ;OL IHZPJ [`WLZ VM ^LH]LZ HYL WSHPU [^PSS HUK ZH[PU
Weft: ;OL OVYPaVU[HS [OYLHKZ PU H WHY[PJ\SHY MHIYPJ VY VU H SVVT Whipcord: ( OLH]PLY [^PSS MHIYPJ ZPTPSHY [V
NHIHYKPUL VY LSHZ[PX\L I\[ TVYL Y\NNLK HUK ^P[O H Z[LLWLY YPIIPUN
Silk: ;OL MHIYPJ PZ ^V]LU \ZPUN [OL UH[\YHS Wool: ;OPZ [L_[PSL PZ THKL \ZPUN [OL Ä IYLZ Ä SHTLU[ Ä IYL WYVK\JLK I` [OL ZPSR^VYT PU [OL JVUZ[Y\J[PVU VM P[Z JVJVVU :PSR PZ H UH[\YHSS` Z[YVUN Ä UL Ä IYL [OH[ WYVK\JLZ SVUN SHZ[PUN ]LYZH[PSL HUK OPNO X\HSP[` T\S[P W\YWVZL MHIYPJZ
Spandex: 4HKL ^P[O LSHZ[PJ Ä IYLZ [OH[ JHU
IL Z[YL[JOLK \W [V Ä ]L [PTLZ P[Z VYPNPUHS SLUN[O ^P[OV\[ KHTHNL >OLU ISLUKLK ^P[O UH[\YHS Ä IYLZ P[ JYLH[LZ H SPNO[^LPNO[ HUK Å L_PISL MHIYPJ ^P[O NYLH[ ZOHWL YL[LU[PVU
Stone Wash: ( TL[OVK VM JYLH[PUN H WLHJOLK
VY KPZ[YLZZLK Z\YMHJL VU H MHIYPJ I` TLHUZ VM Y\IIPUN VY NYH[PUN ^P[O ZHUK VY WLIISLZ
Suede: 3LH[OLY [OH[ OHZ ILLU NP]LU H ]LS]L[` UHW
Sublimation: ;OL [YHUZP[PVU VM H Z\IZ[HUJL
KPYLJ[S` MYVT [OL ZVSPK [V [OL NHZ WOHZL ^P[OV\[ WHZZPUN [OYV\NO HU PU[LYTLKPH[L SPX\PK WOHZL >OLU Z\ISPTH[PVU PURZ HYL OLH[LK [V - [OL` [\YU PU[V H NHZ HUK MVYT H WLYTHULU[
IMPRINT CANADA _ 0DUFK $SULO
MYVT [OL OHPY VM HUPTHSZ Z\JO HZ NVH[Z ZOLLW JHTLSZ VY SSHTHZ HUK P[ JVTLZ PU ZL]LYHS KPMMLYLU[ MVYTZ MYVT JYLWL [V NHIHYKPUL [V ^VYZ[LK >VVS PZ TVPZ[\YL HIZVYIPUN HUK RUV^U MVY P[Z ^HYT[O HUK PZ HSZV UH[\YHSS` Z[HPU HUK ^YPURSL YLZPZ[HU[
Wool-Merino: ( OPNO X\HSP[` Ä UL ^VVS `HYU
WYVK\JLK MYVT [OL ZOVY[ Z[YVUN HUK K\YHISL Å LLJL VM [OL 4LYPUV ZOLLW 0[ PZ L_[YLTLS` ZVM[ HUK ]LYZH[PSL
Worsted: ( ^VVS MHIYPJ ^V]LU MYVT Ä YTS` [^PZ[LK `HYUZ ^OPJO HYL ZW\U MYVT JVTILK SVUN Z[HWSL ^VVS JYLH[PUN H ZVSPK ZTVV[O Z\YMHJL ^P[O UV UHW
Yoke:
;OL JVU[V\YLK WVY[PVU VM H NHYTLU[ \Z\HSS` H[ [OL ZOV\SKLY VY OPW
6 STYLES.
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^Q[Q\ ___ KIVILI[XWZ\[_MIZ KWU
7M_ 5WVO <TMM^M 9MZNWZUIVKM 9WTW -LYZ[LU >VYSK^PKL PZ WSLHZLK [V ZOV^JHZL [OLPY UL^ SVUN ZSLL]L 7LYMVYTHUJL 7VSV Z[`SL -> MVY TLU HUK Z[`SL -> MVY ^VTLU ;OPZ 7LYMVYTHUJL 7VSV PZ THKL VM 7VS`LZ[LY 7PX\t HUK OHZ -,9:; +9@ย HUK (U[PIH[LYPHS JVTWVULU[Z ^OPJO LUZ\YL HKKLK JVTMVY[ HUK IYLH[OHIPSP[` K\YPUN HU` V\[KVVY HJ[P]P[` 0[ HSZV OHZ ZLSM JVSSHY SVUN ZSLL]LZ ^P[O TH[JOPUN OLT IPUKPUN TH[JOPUN -> I\[[VU VU WSHJRL[ HUK IHJR `VRL (]HPSHISL PU LPNO[ H[[YHJ[P]L JVSV\YZ ZPaLZ HYL MYVT ?: ?3 TLU HUK ?: ?3 ^VTLU /WZ UWZM LM\IQT[ XTMI[M KWV\IK\ /MZ[\MV @WZTL_QLM ! WZ
^Q[Q\ ___ NMZ[\MV KWU
>T\QUI\M 9MZNWZUIVKM
<QT^MZ 7IVW *=+ย >?
6WQ[\]ZM @QKSQVO <XWZ\
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VAPOR APPAREL Sublimation Friendly, Screen Printing, Embroidery, Heat Transfer and much more. High-quality performance apparel. Manufactured with PURE-tech™ permanent moisture wicking technology. Does not fade or wash away with time. Partnered with Unifi, Inc. to develop the Eco line. Men, Women and Youth lines. Other features include: UV Protection, Microbacterial Resistant, Stain Resistant, Reduced Static and Fast Drying.
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$13995 or Lease from $326.00/m
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AWARD WINNING INNOVATION AND PERFORMANCE EXTREME
PERFORMANCE
TECHNICAL PERFORMANCE
B A SIC
PERFORMANCE
H2X-DRY® Stretch Micro Pique with Spandex
H2X-DRY® Moisture Wicking Interlock
H2X-DRY® Moisture Wicking Interlock
XBP-1 | XBP-1W LASER TECHNICAL POLO
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Extreme performance, H2X-DRY® Stretch, micro pique construction with laser-cut bonded zipper frame, offers maximum comfort and mobility
TPS-1 | TPS-1W CROSSOVER PERFORMANCE POLO
Extreme performance technical polo using H2X-DRY® moisture management technology with bonded back and shoulder panels
IPS-4 | IPS-4W PIRANHA PERFORMANCE POLO
This H2X-DRY® Stretch polo combines classic sophistication with powerful performance technology to outfit you in style and comfort whether at work or play
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VIEW OUR 2014 SPRING/SUMMER COLLECTION ONLINE Image Award Winner for Branding and E-Catalog USA: 89864
CANADA: 89869
2014April_ImprintCanada_AD.indd 1
260245
45204
980709
14-03-13 9:54 AM
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For Additional Information Contact
For Additional Information Contact
Jim Maxwell CAN# 506.333.1059
Donavin Warren U.S.# 904.219.6142
jmaxwell@chillskinz.com
dwarren@chillskinz.com
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Simply get it wet every couple of hours & give it a wave every 15-30 minutes.
needs to be placed in a refrigerator or freezer or simply just doesnâ&#x20AC;&#x2122;t get that cold at all.
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Durable material that can be hand or machine washed with any mild soap or detergent
There are many that are just thrown in the trash after 1 or 2 use, or have to be rinsed out by hand
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If you keep it damp & wave it, Chill Skinz will always be between 15 - 22 Cooler than the air temperature where you are.
Unless you use extremely cold water or a freezer, they will only be between 6 - 12 cooler than the air temperature.
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Wring out excess water so no moisture would transfer to clothing.
Relies on large amounts of moisture to obtain a slightly cooler feeling.
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Chill Skinz rely on science by using the evaporation process allowing air to pass through our surprisingly soft material.
More than twice as thick material and feels more like rubber so air cannot pass through it.
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You can use ANY temperature water even boiling hot, from ANY source like bottle, fountain, river, ocean, etc...
Water must be cool, cold or item has to come out of refrigerator or freezer.
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See customized logo directly through the front panel.
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When ďŹ nished with use and rinsed or washed, place back inside original pouch or any zip lock.
It may have a very thin plastic tube you have to stuff it in or just throw it away once opened.
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The last step we take is send our products through an anti-microbial wash twice so you never have to deal with mold or mildew.
Leave it to out so it gets very stiff and feels like cardboard or leather. Store it moist and mold will easily grow.
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Since Chill Skinz are stored moist, simply remove from pouch and wave.
Let soak while the unbelievably stiff material very slowly starts to soften so you can use it.
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TREND ALERT:
Hot & Spicy New Salt & Pepper Hoodies
w1716 unisex hoodie xs-xxl
Our hot new Salt & Pepper French Terry Loop hoodies and sweats are a trendy new addition to any wardrobe – corporate,
w1714 unisex crew xs-xxl
campus or retail.
At 13oz with 50% cotton and 50% polyester, it offers unmatched softness and cozy comfort. Features flat cream draw cord, double lined hood, flatlock stitching and raw edging.
One Source. One Price. To make things easier for our customers we’ve simplified the entire process. We take care of everything from garment to design ideas, to decorating methods, and you pay just one single price, and often with just one single point of contact.
T 905 501 1033 • F 905 501 0398 • westhallapparel.ca
w1712 drop shoulder ladies crew xs-xxl
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MANUFACTURING SALES: Canadian Industry Aggregrates 2013 manufacturing sales down slightly from 2012 Statistics Canada recent report: Manufacturing at a Glance: The year 2013 in review examined aggregate manufacturing sales in 2013 for all industries compared to the previous year. The report highlighted that total manufacturing sales fell 0.5 per cent to $591.0 billion in 2013, following gains of 3.5 per cent in 2012 and 8.0 per cent in 2011. The decline in 2013 was a result of lower sales in 13 of 21 industries. Clothing manufacturing sales totaled $2.36 billion in 2013, which amounted to 6.6 per cent decline from 2012 (see Figure 1). Textile and textile product mills each declined 8.1 per Manufacturing Sales cent from 2012, with total Figure 1 Clothing, Textile & Textile Products sales in 2013 amounting to (2013 vs. 2012) $1.47 billion and $1.61 bil3.0 lion, respectively. 2012 Other principal contribu2013 tors to the decline in 2013 2.5 $2.53 billion were the metal, petroleum $2.36 and coal product, fabricated billion metal product and motor 2.0 vehicle parts industries. $1.75 The 10-year high for total billion $1.61 $1.6 manufacturing sales was set 1.5 billion billion $1.47 in 2006 at $605.5 billion and billion sales then declined to a low of $489.2 billion in 2009. ($) billions 1.0 Textile Mills Textile Product Clothing Manufacturing sales in 2013 ' Mills % % ' were 20.8 per cent above the Source: Stats Canada 2009 low and 2.4 per cent below the high of 2006. Offsetting the declines in 2013 were gains in the wood product, aerospace product and parts, and chemical industries. In the primary metal industry, sales were down 6.7 per cent to $43.2 billion in 2013. The decline mostly reflected lower prices. The average price for products manufactured in the industry, as recorded by the Industrial Product Price Index (IPPI), decreased 5.6 per cent from 2012 to 2013. Petroleum and coal product sales decreased 2.2 per cent to $83.4 billion in 2013. In 2012, sales had reached a record high of $85.3 billion. The decline in 2013 was caused by lower volumes of product sold, as prices rose 2.0 per cent from 2012 according to the IPPI. Sales in the fabricated metal product industry fell 4.6 per cent to $33.4 billion in 2013. The decline reflected lower volumes of product sold by manufacturers. Almost all sub-industries posted lower sales in 2013. The motor vehicle parts industry posted the fourth largest decline in 2013 in dollar terms, with sales falling 6.4 per cent to $23.4 billion. The decline was entirely attributable to lower volumes of product sold in 2013. Sales in this industry had IMPRINT CANADA
gone from a high of $31.6 billion in 2004 down to a low of $17.2 billion during the recession in 2009. They then rebounded to a post-recession peak of $25.0 billion in 2012. At the same time, there was an increase in demand as a result of the strengthening housing markets in both the United States and China. According to the US Census Bureau, housing starts in the United States were up 18.3 per cent in 2013 compared with 2012. Exports to China have also increased to support housing market stimulus and the growth of urban cities. Production in the aerospace product and parts industry rose 14.1 per cent to $17.7 billion in 2013. The advance mostly reflected higher volumes of product manufactured, although a 3.8 per cent price gain also contributed to the gain.
Monthly Manufacturing at a Glance: January 2014 Manufacturing sales rose 1.5 per cent to $50.4 billion in January, the largest gain since February 2013. The increase mostly reflected higher sales in the primary metal, food and miscellaneous industries. Manufacturing Sales Figure 2 Sales were up in 12 of Clothing, Textile & Textile Products 21 industries, representing 200 $199 $199 about 46 per cent of the January 2013 Million Million manufacturing sector sales December 2013 $189 Million in January. On the durable January 2014 175 goods side of manufacturing, sales were up 2.0 per cent while non-durable goods sales rose 1.0 per cent. 150 In January 2014, manu$145 Million facturing sales in the tex$134 $133 tile and textile product Million Million $128 125 $125 Million industries rose 7.1 per Million $119 cent and 8.6, respect- ($) millions Million ively, in comparison to 100 the same period in 2013 Textile Mills Textile Product Clothing Mills Manufacturing (see Figure 2). Source: Stats Canada Manufacting sales of clothing for January 2014 totaled $189 million, which is down $10 million, or 5.3 per cent, from the same period last year and from the month prior. Inventories increase substantially Manufacturing inventories advanced 3.6 per cent to $71.4 billion. The gain in January reflected higher inventory levels in almost all manufacturing industries, led by the aerospace product and parts industry. The inventory-to-sales ratio rose from 1.39 in December to 1.42 in January, the highest level since April 2013. The ratio measures the time, in months, that would be required to exhaust inventories if sales were to remain at their current level. Unfilled orders rose 4.8 per cent to $78.4 billion in January, following a 4.1 per cent increase in December. Over three-quarters of the increase in January was a result of higher unfilled orders in the aerospace product and parts industry. SOURCE: STATISTICS CANADA
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