IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS
A Tristan Communications Ltd. Publication
Targeting New Markets Through Diversification By Jimmy Lamb, Sawgrass Technologies
If your business is like many others out there today, you’re focused on delivering one primary service and doing the best job of it you can. Specialization has long been a successful business strategy and it’s a known fact that trying to be everything to everyone brings with it some inherent dangers. But specialization tends to limit your abilities to penetrate new markets, as you may not be able +a LQ^MZ[QNaQVO aW]Z XZWL]K\ WNNMZQVO aW] KIV
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needs with your limited offerings. Adding some diversification to your shop’s capabilities will open the door to new products and services, which in turn will allow you to focus on a variety of target markets in order to generate new profits. This doesn’t mean that you need to go out and invest tens of thousands of dollars in equipment to produce any and every possible product; you just need to explore what you can do to diversify into new markets by making better use of your current production systems or by possibly making a small investment in another complementary process. Sublimation is a great a solution to this age-old problem. The equipment costs are low, the process is simple and production is quick. In fact, you may already be doing some sublimation in-house, which means you already may have the equipment on-site. But have you really utilized it to its fullest extent? =IZOM\ 6IZSM\QVO KWV\QV]ML WV 9IOM
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Are golfers better at business? By Adriano Aldini, Imprint Canada
Several years ago, a study conducted by the Department of Economics and Business at the Universitat Pompeu Fabra in Barcelona1 found that business people who don't play golf are paid 17 per cent less on average than those who actively golf. It's an interesting statistic and one that bears a little consideration. There can be made a case that the qualities which make for a good golfer - which are a mixture of competitiveness with strategic thinking, stamina and coolness under pressure - also make for a good business person. When you conduct business with people, it's usually a good idea to know a bit about them. In many ways, golf is a true test of one's character, and it's a great yardstick to deter0WTN IVL J][QVM[[ OW PIVL QV PIVL#
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Volume 21, Issue 2
WHAT'S INSIDE 8=3DBCAH =4FB
Get caught up on all the latest industry news
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A alphabetical breakdown of common fabric terms and decorating techniques 14 03E4AC8B8=6 B?4280;CH 8C4<B
Imprint Canada highlights some of the newest, innovative promotional hard good items to help your next promotional program stand out 30
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Statistics Canada's reports on manufacturing sales for 2013 and 2014 are examined 38