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A Tristan Communications Ltd. Publication
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Volume 25, Issue 2
)1 ) % )/, /-.)' ,- & * # & Three Ways Customer Success Builds Engagement with Your Brand
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Screen printing expert and industry author Wim Zoomer breaks down the science behind proper screen exposure. 6
9J= QGM 9 F=?9LAN= D=9<=J7 Best-selling author Jon Gordon highlights why your leadership style matters more than you may realize. 8
L@= K=;J=LK G> HGO=J>MD HJGHGK9DK Customer service strategist Jeff Mowatt outlines key factors in crafting powerful proposals to potential clients. 16
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Capturing a customer is hard enough. Keeping that customer is even tougher. One reason for this is that in virtually every industry, so many competitors crowd the marketplace that consumers can quickly and relatively easily find a cheaper and faster version of what you already offer. Another reason is customers simply expect more nowadays, plain and simple. They demand immediate solutions to their problems, they demand great experiences, and they want plenty of personalization and added perks to boot. Finally, it doesnâ&#x20AC;&#x2122;t very take much to =PM MUMZOQVO NQMTL WN ,][\WUMZ <]KKM[[ Q[ I XW_MZN]T
lose a customer. Clients donâ&#x20AC;&#x2122;t even need _Ia \W MVOIOM K][\WUMZ[ IVL UI`QUQbM \PMQZ ^IT]M to have a bad experience; many customers leave because of perceived indifference on the part of the company or its salespeople.
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Itâ&#x20AC;&#x2122;s not what you know, itâ&#x20AC;&#x2122;s who you know. This maxim holds water even in todayâ&#x20AC;&#x2122;s economy, where social media and online ordering capabilities have made it possible to do business without ever actually meeting your client face to face. However it still stands true that a big factor in the success of your business relies on your ability to establish and nurture relationships. While itâ&#x20AC;&#x2122;s critical that your business be able to deliver on its promises to customers, fostering relationships is just as vital in building and maintaining a loyal, profitable client base.
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When early tribes shared information about great hunting spots or fresh water sources, they were actually networking. Business networking refers to building and cultivating relationships with people of similar inter+][QVM[[ VM\_WZSQVO _PMV LWVM ZQOP\
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XW_MZN]T KI\ITa[\ NWZ aW]Z JZIVL IVL aW]Z J][QVM[[ ests in ways that can benefit all parties. Itâ&#x20AC;&#x2122;s the process of meeting, connecting with, and establishing mutually beneficial relationships with other entrepreneurs, business leaders, and potential customers. For some people, the term business networking might conjure up thoughts of awkward conversations and uninvited solicitations from overeager businesspeople. 7M\_WZSQVO KWV\QV]ML WV 9IOM
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See page 13 for details