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A Tristan Communications Ltd. Publication
Canadian behavioural study reveals golfer participation and engagement are down
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Volume 20, Issue 2
Four Reasons Why You Should Source from Domestic Suppliers Part two in a six-part series By Adriano Aldini, Imprint Canada
In September 2012, the National Allied Golf Associations (NAGA) published its Canadian Golf Consumer Behaviour Study. The study revealed a growing lack of engagement in the sport among non-avid players, which are defined by those that play less than 26 rounds per year. Among the core findings, the study notes that there is limited interest in the sport outside those that currently participate in the game, with only 26 per cent of the effective population actually participating in the sport. The study, conducted by NAVICOM on behalf of NAGA in order to help better understand the current state of golf in Canada, was the second Canadian golf industry study. The original study conducted by NAGA was the Canadian Golf Economic Impact Study which was published in August of 2009. The ultimate goal of the Canadian Golf Consumer Behaviour Study was to provide statistical and predictive insight that can serve as a learning resource for NAGA and its respective stakeholders within the Canadian golf industry, as well as the factors that influence the behaviour of consumers as they relate to golf. The study's findings are summarized, starting on page 12.
Continuing throughout 2013, Imprint Canada will be running a six-part series which examines the pros and cons of sourcing custom promotional programs directly from overseas manufacturers versus domestic suppliers. Last issue, we looked the topic of sourcing custom programs direct from overseas manufacturers and we addressed the inherent perils and pitfalls associated with this course of action. To recap briefly, some of the key obstacles for buyers who attempt to utilize the direct sourcing model include: difficulties in finding and securing the right manufac-
turer to partner with; sourcing the materials needed in the program; managing program execution details from afar; establishing and maintaining clear communication between local design team and overseas factory floor; ensuring quality control; managing costly shipping & inventory logistics. In part 2 of this series, we look at four reasons why you should consider sourcing from suppliers and manufacturers who produce in Canada and / or have a domestic base of operations for your custom promotional programs. <W]ZKQVO 5WKITTa ,WV\QV]ML WV 9IOM
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Source: Canadian Golf Consumer Behaviour Study, conducted by NAVICOM on behalf of the National Allied Golf Associations (NAGA)
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