Imprint Canada March/April 2012 by Tristan Communications

The Marketing and Information Source for Imprintable Products

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SWING INTO SPRING WITH THE NEWEST IN GOLF APPAREL

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Maximize Your Business this

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Whether your business acts as a facilitator in organizing your clients' corporate golf events, or you are a salesperson who sees golf outings akin to sales calls, this article may help you swing your head around to some tips to boost your bottom line this spring. Please flip to Page 8

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VM 7VSP[PJHS 6YKLYZ By Mark L. Venit, MBA

he US presidential campaign is kicking into high gear this spring; the US will also elect 33 senators, 435 congressional representatives, 14 governors and thousands of state and local officials. Here in Canada, 2012 will see thousands of officials elected in cities, towns, villages, and hamlets from coast to coast and to the North Pole; Alberta and Quebec will likely see provincial elections as well. Those thousands of candidates and their party workers along with tens of thousands of campaign officials, activists, and volunteers represent an audience hungry for shirts of all kinds, caps, bags, posters, buttons, badges, and bumper strips, among other graphics products. Virtually every campaign â&#x20AC;&#x201C; from premierships to dogcatcherships are prospects for our industry. And indeed, thereâ&#x20AC;&#x2122;s gold in them thar campaigns! But as with mining any natural resource, there are risks associated with the opportunities and lots of people in our industry will get burned. Campaign committees are temporal vessels that begin for a reason and end for a reason.

NEW PRODUCT SPOTLIGHTS

BEGIN ON PAGE

WHAT'S INSIDE SUPPLIER NEWS Get caught up on all the latest in supplier news

MAXIMIZE YOUR BUSINESS THIS GOLF SEASON

Make sure you make the most of the profitable golf season by maximizing your event presence 8

BY THE NUMBERS: CANADIAN WHOLESALE TRADE

Statistics Canada Wholesale Trade numbers for January 2012 are highlighted 34

Politics, continued on Page 12

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twitter.com/imprint_canada March/April 2012 - Volume 19, Number 2

March/April 2012

News

Convincing, Influencing, Competing I still can recall the moment when I first applied for a job out of university. The campus bulletin board ad asked two questions: "Do you like sports?" "Do you like sales?" My answer in my head was a resounding yes to the first one as I was the type that would pull over on the side of the road to watch kids play soccer. My answer to the second one was less certain as I was under the impression back then that all sales people were like Herb Tarlek of WKRP in Cincinnati, walking around in loud sport coats and pants with a white belt and white shoes clicking their cheeks, singing "woa-kay-fine." Some 28 years later, I have come to understand that the word "sales" has suffered from a bad image. I realized that sports and sales shared a lot in common; the commonly used term in sales is "win/win," and it brings a competitive spirit into play with business.

In sports, players, teams, coaches all have goals in mind, as well as the skill set to achieve those goals. When the spotlight is on them, they put on their game-face and go after these goals to the best of their abilities. Have a product to sell or a service to provide? A goal in mind? Skill sets to get the job done? When you lose, you pick yourself up and reflect on things gone wrong, you make adjustments and ready yourself for the next outing. When you lose that sale, you reflect and make adjustments to prepare for the next prospect. In sports, if a team continually loses, managers look to shuffle players around to change the dynamics to invigorate new plans of attacks. Same goes in business; if things are not going the way you want, you look to change things up. I can go on and on with metaphors but I think you get the picture. Those two posted questions that day were one in the same. I just didn't know it back then. Three people walked into our office a few days ago each canvassing door-to-door. The first one was so loud in announcing his arrival that it actually disrupted a meeting going on. He was asked to leave three times before he finally left, whistling on his way out the door. The second canvasser walked in, excused his presence, left a contact sheet of his products, and walked out the door - all within 15 seconds. The third person walked in smiling, and made our office administrator feel comfortable with a few pleasantries, and ended up sellTM ing me $35 worth of product. We also briefly chit-chatted for a few minutes on his selling technique before he left. Guess which one I would want on my team? The third salesperson got the job done (convincing me to buy something I wasn't planning on and making me feel good about it too). Members who reinforce the “Herb Tarleck” stereotype may not give off a "cool" vibe, but I would be more than happy with having them on my team if they provided win/win results for me and my clients.

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THE POTENTIAL PROFITS & PITFALLS OF POLITICAL ORDERS CONTINUED ON PAGE 12 SUPPLIER NEWS RETAIL BRAND UPDATE MAXIMIZE YOUR GOLF SEASON

New Product Spotlights

WEARABLES SHOWCASE

AD SPECIALTY SHOWCASE

SUPPLIES & EQUIPMENT SHOWCASE

By The Numbers

CANADIAN WHOLESALE TRADE STATISTICS

PUBLISHER Tony Muccilli : tony@imprintcanada.com

PRODUCTION MANAGEMENT Adriano Aldini : news@imprintcanada.com

CONTRIBUTING WRITERS Mark L. Venit

MARKETING COORDINATOR Steve Silva: feedback@imprintcanada.com

OFFICE ADMINISTRATOR Maria Natale: shows@imprintcanada.com

GENERAL INQUIRIES feedback@imprintcanada.com, (905)856-2600

ADVERTISING SALES Tony Muccilli (Toronto) Tel: (905) 856-2600 Fax: (905) 856-2667

Imprint Canada is published six times per year by Tristan Communications Ltd. The contents of this publication may not be reproduced either in part or in whole without the consent of the copyright owner. The views expressed in this publication are not necessarily those of the publisher. Request for missing issues are not accepted after three months from the date of publication. TRISTAN COMMUNICATIONS LTD. Publications mail agreement no. 40025740 Return undeliverable mail to: 190 Marycroft Avenue, Unit 16, Woodbridge, Ontario, L4L 5Y2 Email: shows@imprintcanada.com ISSN: 1480-1884

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Supplier News Gildan Activewear launches new corporate citizenship website Reports First Quarter Results

Gildan Activewear Inc. (TSX: GIL) recently announced the launch of it's new website dedicated to corporate citizenship. Genuinegildan.com is the company's eighth consecutive Corporate Citizenship Report and offers information about its sustainability programs and initiatives which have been developed around Gildan's four core pillars: People's well-being, Environmental Protection, Community Engagement, and Product Sustainability. Highlights of the site include details regarding the successful reduction of total greenhouse gas emissions and landfill waste by 13 per cent and 28 per cent, respectively, in addition to the completion of a third biomass steam generation system, as well information about Gildan's "I Support...." Program which generously donated much-needed resources to qualified charities such as Homeboy Industries. For more information, please go online and visit www.genuinegildan.com.

2012 First Quarter Results Gildan reported a net loss of $46.1 million (all figures U.S.) or $0.38 per share on a diluted basis for its first fiscal quarter ended January 1, 2012. This was compared with net earnings of $35.9 million or $0.29 per share in the first quarter of fiscal 2011. Gidlan began to manage and report its business as two operating segments which serve different markets and customers. The Printwear business supplies

activewear, fleece and sport shirts to the screenprint market. The Branded Apparel business supplies socks, underwear and activewear to retail customers. Gildan had projected a loss of approximately $0.40 per share for the first quarter when it initiated its fiscal 2012 sales and earnings guidance on December 1, 2011. The decline in the results compared to the year prior was due to the impact of higher cotton costs, inventory destocking by U.S. wholesale distributors, the impact of a special distributor inventory devaluation discount in the quarter, and the cost of the manufacturing shutdown in December in order to manage inventory levels. Net sales in the first quarter amounted to $303.8 million, down 8.3 per cent from $331.2 million in the first quarter of fiscal 2011. Sales for Printwear amounted to $147.2 million, down 41.1 per cent from fiscal 2011, and sales to retailers were $156.6 million, up 92.7 per cent from the first quarter of last year. International sales revenues included in the Printwear business segment increased by over 30 per cent compared to the first quarter of fiscal 2011. Gildan Activewear has reconfirmed its projected sales revenues of approximately $1.9 billion and projected EPS of approximately $1.30 for fiscal 2012. The company continues to project sales revenues for the Printwear business of approximately $1.3 billion, and sales revenues for the Branded Apparel segment of approximately $0.6 billion.

New Vice President of Marketing for Ash City

Launches New Website with Innovative Visuals and Marketing Tools Ash City Worldwide is pleased to announce the appointment of Laura Turner to the newly created role of vice president, Marketing. Laura comes to Ash City with a wealth of experience including eleven years with Twentieth Century Fox Home Entertainment where she was the Executive Director, Marketing. Laura was a contributor in the development of the North American go-to-market strategies for the Fox and MGM businesses. Laura will be responsible for the company’s Marketing department reporting directly to David Woods, Chief Operating Officer. “Her marketing experience brings expert know-

ledge to the management team and that will make our organization an even stronger competitor in our industry,” said Woods.

New Online Platform Ash City is also proud to announce the launch of a ground-breaking new website featuring innovative visuals and sophisticated marketing tools that will help better connect you to your customers. New features like 360 degree model videos, and a streamlined online decorating ordering platform are just a few of the exciting new upgrades . Go online and see for yourself at www.ashcity.com.

Sawgrass debuts SGPrint™ premium RIP solution Sawgrass Industrial announces the release of SGPrintTM at the ISA International Sign Expo 2012 in Orlando, Florida from March 22-24, 2012. SGPrint is a performance RIP solution that provides all layout, RIP, colour, and production control features in a single integrated workflow solution. The user interface within SGPrint displays critical job creation, preflight, printer status, job status and job costing information that can be customized for specific print workflow requirements. With its advanced linearization tools, multi-channel ICC profiling capabilities and spot colour controls, customers can precisely match target colours while significantly lowering total ink consumption. The RIP solution includes tools for estimating job costs, assessing ink consumption, and monitoring colour process control. SGPrint can be expanded with a number of options for digital textile print production. Printed colour

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books generated within the RIP visually display the available printable colours in terms of RGB and Lab colour spaces. The step-and-repeat functionality offers controls for half-drops, flips and mirroring of design files. Print shops can quickly generate colour variations (colourways) from separated design files for sampling and short run printing. “As a whole product solution provider, we recognize that print shops require a RIP solution that offers the highest quality colour, customization and production controls for indoor and outdoor furnishings, textile signage, decoration and fashion applications,” explains Mark Trimble, Director of Textile Applications, Sawgrass Industrial division. “SGPrint provides these features in a comprehensive RIP and print package. In combination with our new M-XTRTM pigment ink, SGPrint additionally rounds out our workflow and print solution for extreme speed digital printing systems,” added Trimble.

HanesBrands reports fiscal 2011 results Reports Net Sales of $4.64 Billion

HanesBrands (NYSE: HBI), reported financial results for its fourth quarter and fiscal year ended Dec. 31, 2011. For fiscal 2011, net sales increased 7 per cent to $4.64 billion versus a year ago (all figures U.S.). Net income was $266.7 million, or $2.69 per diluted share, an increase of 25 percent over 2010. For the fourth quarter, earnings and sales growth were affected by an unexpected and substantial slowing of orders in December because of retailer inventory management. Net sales in the quarter decreased slightly to $1.15 billion, and earnings per diluted share were $0.41. Hanes also prepaid $200 million of floating-rate notes in the fourth quarter, reducing long-term debt to $1.8 billion. For 2012, Hanes expects its core categories to deliver solid results despite inflation and expects to generate record free cash flow. The company expects the wholesale category of its Outerwear segment to lose money because of hyper-competitive pricing and reduce EPS by approximately $0.30, resulting in expected 2012 EPS of $2.50 to $2.60. Net sales in 2012 are expected to increase approximately 2 per cent to 4 per cent, and free cash flow is expected to total between $400 million and $500 million. The challenges of inflation and the Outerwear wholesale category will primarily be first-half issues, and the company expects to return to normalized profitability no later than the second half. “We achieved record earnings and sales in 2011 with strong performance in several of our categories, including underwear and socks, although we were disappointed with late fourth-quarter softness that yielded results below our expectations,” Hanes chairman and chief executive officer Richard A. Noll said. “For 2012, we expect to get through the challenges of the inflation overhang and Outerwear wholesale issues while we focus on core growth and delivering strong free cash flow that will be used to reduce longterm debt,” added Noll

2012 Outlook The company anticipates sales and profit growth in its Innerwear, International and Direct to Consumer segments, offset by declines in Outerwear, which includes the wholesale category of casualwear and activewear products sold to the screen-print industry that the company sometimes refers to as imagewear.

Technosport Canada moves into new Vancouver office Technosport Canada recently announced it has moved its Vancouver office and warehouse into a new, bigger facility to better serve its Canadian customers. Effective Friday March 2, the move is in accordance with Technosport's philosophy to offer customers the best service and inventory possible. The new facility is located at: 108-8131 Wiggins St. Burnaby, BC, V3N OC4 For more information, please visit www.technosport.ca.

Canada Sportswear announces new additions to its team Canada Sportswear is pleased to announce that Kris Keegan has joined the Imsports Sales Agency Team. Keegan has over six years work experience as a multi-line rep in the industry and Canada Sportswear welcomes him aboard the sales team, as they look forward to the knowledge and experience that he brings to their organization. Keegan can be reached at: kkeegan@rogers.com | Tel: 905-409-1025.

Industry News continued on Page 6

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Supplier News (continued from page 4) American Apparel's Dov Charney signs new three year deal

Leed's partners up with Cross

Reports First Quarter Results and Announces New Executive Appointments American Apparel founder, chairman and chief executive officer Dov Charney has signed a new contract that will see him continue in his roles with the company for the next three years, as reported in the company's recent Security and Exchange Commission. Charney will continue to serve as CEO for an initial term of three years, beginning April 2, 2012 and the agreement will automatically extend for successive one-year periods after that term. The announcement comes the on the heels of four successive months of increased sales for American Apparel, including substantial increases in the wholesale business.

to drive our continued momentum," he added. Below are the estimated increases for each of the months and the quarterly period ended March 31, 2012: Same Store Sales

MAR 20%

FEB 11%

JAN 11%

1st Quarter 2012 14%

Online Sales

22%

41%

24%

Comparable Retail 21% & Online

11%

15%

Wholesale Net Sales 10%

21%

23%

17%

First Quarter Sales Numbers

New Executive Appointments

For the quarter ended March 31, 2012, total net sales increased an estimated 14 per cent to US$132.7 million, comparable store sales increased an estimated 15 per cent, and wholesale net sales increased an estimated 17 per cent. "We are very pleased to report strong sales performance in March across all three distribution channels and these results substantially exceeded our expectations," stated Charney. "Careful planning to our inventory commitments, merchandising strategy, and product assortment helped

The company announced the appointments of Stacey Shulman as the company's new chief technology officer and Jordan Schiff as the new general merchandise manager . Shulman was previously the company's vice president of technology and will have responsibility for American Apparel's global information and technology operations. Schiff, the former Urban Outfitters' buying and communications supervisor, will be responsible for global merchandising and strategy for the American Apparel. For more information, please visit American Apparel online at www.americanapparel.net.

Leeds, the Pennsylvania-based supplier and a member of Polyconcept North America, recently announced the addition of Cross to its expanding line of retail brands. "The (Cross) brand has long been a symbol of success and achievement, making its products a wonderful way to exhibit appreciation for valued clients and colleagues," said Shannon Malaspina, category manager for pens at Leed's. "Cross is excited to solidify our commitment to the corporate gift market by announcing our new partnership with Leeds," said Andy Boss, national sales manager for Cross. "The combination of this excellent service and the superior craftsmanship of Cross will be a winner for all parties involved." Visit leedsworld.ca/cross to see all the new products and to learn more about the Cross brand.

Alo Wholesale gets new URL 2012 has already marked an exciting year of changes for

BELLA+CANVAS, and now Alo has joined the movement as well. Effective immediately, the Alo wholesale website is now available at www.alowholesale.com. Its former url (www.aloclothing.com) will now redirect visitors to the Alo Retail line (www.alosport.com).

Retail Brand Update Port Logistics to support Joe Fresh US retail business Port Logistics Group, a leading provider of gateway logistics services, announced a multi-year service agreement with Loblaw Companies Ltd., the Canadian retailer and parent of the Joe Fresh brand. Port Logistics Group will provide warehousing, inventory management, valueadded services and regional transporta-

tion in support of the October launch of the Joe Fresh brand in New York City. Loblaw Companies Ltd., a leading Canadian retailer, undertook an extensive search for a U.S. logistics partner for the Joe Fresh store launch and expansion. "We wanted a provider that knew fashion and apparel, had experience with retail store openings, and most importantly had a track record of success in the major U.S. retail markets," said Lucy Vander Wal, senior vice president, Joe Fresh Stand Alone.

"Port Logistics Group had the facilities, expertise and the national presence to support both our first store launch and our long-term expansion throughout the U.S," added Vander Wal. There are five Joe Fresh stores in the New York City area. Port Logistics Group serves these stores from its Clifton, NJ facility.

Nike announces strategic waterless textile dyeing partnership NIKE, Inc. recently announced it has entered into a strategic partnership with DyeCoo Textile Systems B.V., a Dutch-based company that has developed and built the first commercially available waterless textile dyeing machines. By using recycled carbon dioxide, DyeCoo's technology eliminates the use of water in the textile dyeing process. The name "DyeCoo" was inspired by the process of "dyeing" with "CO2." The partnership is illustrative of NIKE, Inc.'s long-term commitment to designing and developing the most superior athletic performance products for athletes and its overall sustainable business and innovation strategy.

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"Waterless dyeing is a significant step in our journey to serve both the athlete and the planet, and this partnership reinforces Nike's long-term strategy and deep commitment to innovation and sustainability," says Eric Sprunk, Nike's vice president of merchandising and product. "We believe this technology has the potential to revolutionize textile manufacturing, and we want to collaborate with progressive dye houses, textile manufacturers and consumer apparel brands to scale this technology and push it throughout the industry," he added. Nike has been exploring this technology for the past eight years and expects to showcase cutting-edge apparel using textiles dyed without water at events later this year, with an eye towards scaling the technology for larger production volumes.

French retailer Lacoste to expand in Canada Lacoste SA, the French apparel retailer, is expanding its presence in the Canadian market, after posting good results in 2011. Last year, Lacoste’s retail sales in Canada jumped by 10 per cent year-on-year to around $80 million. As a part of its expansion plans, the company has already launched its own 14 concept boutiques across Canada to promote the Lacoste brand. The company is also partnering with high-end Canadian retailers like The Bay, Holt Renfrew and Harry Rosen for merchandising.

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News [Business Development]

Maximize Your Golf Season

hether you are looking to further engage your business as a facilitator in organizing your clients' golf events, or you're a salesperson who sees golf outings akin to sales calls, there is no shortage of opportunities laying in the rough waiting to be maximized. Golf is the quintessential activity that marries business and leisure. Every spring, hundreds of events gear up for another busy season on the fairways and greens. From charity fundraisers to corporate tournaments, there is no shortage of golf-related events to target, especially for us in the promotional products industry where suppliers have fine-tuned segments of their extensive collections to be targeted specifically to the business of golf.

BECOME THE REAL "ONE-STOP SHOP" Many decorators and distributors in our industry won't shy away from the claim that they're a "one-stop shop" for all of their clients' promotional needs. While this definition may stand true in the context of actual product sourcing, the truth is the goods we provide take on life of their own long after they are delivered, especially when they are used as part of sponsorship initiatives for events like corporate golf tournaments. Why stop at simply supplying the product? When your clients come to you with a golf tournament in the works, it's a perfect (and profitable) opportunity to illustrate that you are more than just a goods provider. Take this opportunity to prove to your client that you can be a valuable asset - not only in the sourcing phase - but in the planning and execution of their event.

HELPING YOUR CLIENTS ORGANIZE A SUCCESSFUL GOLF EVENT 1. NEEDS ANALYSIS: In your meeting with your client, be sure to strategically listen to what they need - again, not only from a sourcing standpoint - but from an execution perspective as well. Ask questions like: Who will be attending the event? How many people? What is the objective of the event? What are the goals of the event? How much support staff do they have? TIP: If your company is the exclusive promotional supplier to the event, you should make it a point to offer your presence at the event to help things run smoothly with incentives, prizes and giveaways. Detailed question like, What key metrics will you be look-

ing at to measure the success of your event?, will go a long way in helping to shape their promotional product spend.

2. DESIGN THEME: This is where your creative team's juices get to flow and you can sell your expertise in the area of promotional marketing. Once you have background information to work with, you can begin brainstorming and shaping the framework for the design and scope of the promotional media that will be part of the event. The key here is to develop something which ties in seamlessly and reinforces the objective of the event. Don't stop asking questions at this phase; instead, strategically inquire about the how the tournament's concept and focus will be expressed throughout the event.

3. ESTABLISH A BUDGET: Your role in the budgeting process is fundamental as their promotional advisor. Depending on the size and scope of the event, as well as the guests in attendance, budgets can vary drastically. If the event is a fundraiser, then chances are some of the products you will be providing will be auctioned off, while others will be used as giveaways and/or as part of gift bags. Once the budget is outlined, use your creativity and resourcefulness to compile a promotional program that targets all of the criteria established in Steps #1-3.

4. HELP MARKET THE EVENT (to sponsors, potential media outlets, or the public): By volunteering to help generate added attention and exposure for your client's event, you are illustrating first-hand that your value-added services don't stop at simply the products you provide. After all, you are in the business of promoting, so use this skill set to help further bring attention to your clients' event. (This will not go unnoticed). The creative brief that you outlined in Step #2 will begin to be incorporated here.

5. HELP EXECUTE THE EVENT: If your company is the exclusive promotional supplier to the event, we hinted in Step #1 that you should offer to volunteer your presence during the golf outing. This should be seen a win-win for both you and your client. Your presence will be beneficial not only from the standpoint of expertise - where you can expertly field any questions regarding features and benefits of the products incorporated into the event - but you will

also be given valuable face-time with a whack of potential clients that you know will be receiving the products you've worked so hard to strategically incorporate into the event. Your company presence will only help to further cement your credibility to your client and their guests. Heck, even if your client deems that your presence is not required, the fact that you were proactive in offering support beyond the delivery of promotional merchandise will only work to your advantage. When future events roll around, you can be sure that your clients will remember how willing you were to provide comprehensive support to their initiatives.

GOLF = SALES CALLS If you're lucky enough to be required to attend corporate golf fundraisers and events as part of your work, then you are probably aware that having four or more uninterrupted hours with your clients outside of a formal business setting is a great way to foster relationships and maybe even close a deal. Here are some business tips that every business person should heed when attending a corporate golf event:

LEARN THE PROPER ETIQUETTE: Before you even step foot on the course, you need to know the rules. If you're an experienced golfer, then this point may be mute to you, but if you've never played before and have been invited to a client event, then you need to do your homework (and hit the driving range a couple of times). There's a protocol in golf that includes not talking when someone is hitting, not stepping in the line of a putt, and treating the course with respect. Itâ&#x20AC;&#x2122;s understood in golf that you replace your divots, ball marks, and play by the rules. The culture of golf is one of honesty and the game itself is a fine test of character. It is easy to cheat, but playing honest builds credibility, integrity and trust - all things which translate over to business.

DROP THE SALES MODE; Though you are eager to make a deal, do not make it obvious. Contrary to popular belief, deals are not typically closed on the golf course, and if you approach each round with that sole intention, you're likely to leave without one and possibly with a ruined relationship as well. ENCOURAGE DISCUSSION: Encourage your fellow golfers to open up. Learn about their business and golf experiences by asking questions. Is it an existing client? Prospective customer? How much do you really know about their industry, their business, their personality? Most importantly, be sure to relax, have fun and keep things light.

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STAY COMPOSED: Given the nature of the game, everyone is bound to struggle. There are days when golf is going to challenge your patience, and how you react is very revealing of your character. How well you comport yourself over those 18 holes - balancing business and friendship, dealing with competition and success - reveals to others how you behave in a business setting.

STAY DRY: No, we don't mean wearing a moisture-wicking shirt (although it's a good idea to wear the products you sell), but in this case we mean alcohol. Save the rounds for rounds of golf with your buddies. Would you drink at a sales meeting? Obviously not. This is business.

FOLLOW UP: We don't mean on your approach shot,

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but on the interaction with your clients. Don't force your agenda, just allow everything to flow naturally. If you don't have everything wrapped up by the end of the round, no problem. Your first priority is making sure your playing partner has fun. Following up afterward will get you back in front of your customer. By forming interpersonal relationships with potential partners, you'll also be building foundations of trust and a mutual interest in the game of golf, both of which can build long-lasting relationships that could prove to be personally and professionally rewarding. Heed these rules and you'll be sure to be growing your business this golf season!

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News [Business Development] 7VSP[PJHS 6YKLYZ continued from Page 1

They begin obviously with the desire to get someone elected and end shortly after the votes are counted, win or lose. Regardless of your political preferences, graphic products' businesspeople who fail to adequately protect themselves from the risks of dealing with political campaign committees do so at their own peril. Our ranks are regrettably littered with companies that jumped on some politician’s bandwagon, only to get pushed overboard when the bill came due. Big time. Then, again, some of us will be able to make some major bucks on the upcoming elections. But the winners and losers in our industry vying for political orders this year (and every year) will be determined not by votes, but by the skills and savvy of entrepreneurs who know – or learn – the turf. We’ll get to the biggest challenge – getting paid – later in this article. Industry veterans generally know the ropes, most of them having learned the hard way in years gone by. Less seasoned producers, especially those who’ve entered the graphics products business in recent years, need to learn a few important lessons. Fast. I speak from experience here, having been a politician and an elected official in the US, a campaign fundraiser, and a marketing consultant to several candidates of both parties. (My undergraduate major was, after all, political science). I’ve also personally sold over a million campaign T-shirts in the course of my career, beginning with my first foray in 1976, a retail line of Ronald Reagan apparel. (I fared a lot better that year than the candidate, himself, did against President Jerry Ford in the Republican primaries, who went on to lose a close one to Democrat nominee Jimmy Carter).

going to and from work, at the mall or the supermarket – will be seen by approximately 200 people in a typical day [Source: Apparel Graphics Institute, LLC]. For an $8 T-shirt that’s worn on ten days during the campaign, the math works out to 4/10 of a cent per exposure. Worn 20 times, it’s 1/5 of a penny, or a cost-per-thousand exposures (CPM) of just $2. Advertising agency execs would acknowledge that the $2 to $4 CPM compares favorably even to television advertising! (Of course, a candidate would have to purchase and distribute thousands or shirts to have the reach of television, but the advertising value of T-shirts is nonetheless quite respectable on a comparative CPM basis). Posters and bumper strips are seen by millions of prospective voters. While buttons and badges are seen close up, they certainly command attention and evince instant endorsements by the individuals wearing them.

3. Fundraising Selling campaign apparel and promotional materials to supporters among the general public (but uninvolved in the campaign, itself) affords people a reason to make a campaign contribution in the form of giving a $5-10 per-unit profit per T-shirt (or more) and $10-20+ on higher-priced items. For buttons and bumper strips, which sell for at high mark-ups at retail, the margins are huge. While the sales of campaign shirts, caps, and/or bags might not yield huge profit, the ROI in enhanced visibility and buzz they create can be significant. And a few extra bucks for the campaign is also appreciated. And adding the sale and distribution of the smaller items to the mix earns yet additional benefits.

What are the key applications of our Whom Should You Approach for products in political campaign? Orders and When? Here are the top three uses: 1. Spirit Wear It’s unlikely the candidate, himself or herself, will wear a campaign T-shirt too often, but staff personnel and volunteers will wear decorated apparel very often and with pride – when it’s provided to them at no charge. Many true believers will also purchase the items, which most campaigns offer to them at or near cost. Touting who and what you believe in represents one of the most basic uses of apparel graphics: it’s a powerful medium of expression. The magical qualities of our products in campaigns extend to psychologically energizing the people wearing them! Decorated apparel has proven to be a valuable investment in esprit de corps, providing a morale boost to everyone who wears it and all their co-workers who see it.

2. Advertising Devoted supporters derive not only great pleasure in identifying with a candidate, they want to advertise their affinity for him or her. Wearing a printed T-shirt or sweatshirt outside the home or office – at school,

In selling campaign apparel, the early bird gets the worm. Rather than wait for campaigns to call you – and all your competitors, make the first move. Campaigns have too many other fish to fry to make getting shirts and other campaign paraphernalia a priority just yet, but once you get in the door, you’ll find the reception friendly. After all, you’re a voter, too! And you’ve got a family, lots of friends, relatives, and employees who vote, too. The campaign folks know this and don’t need to be reminded to treat you with respect. The best person to call isn’t the candidate, unless you know the individual personally or have a friend who can open the door for an introduction. But it won’t get you an order, as you’ll quickly be referred to a staffer. The probable decision makers you’ll need to contact include the campaign chairperson or the campaign treasurer, and/or whomever is directing efforts aimed at recruiting and supervising volunteers.

Retail Opportunities?

Shirts emblazoned with party symbols do find a small audience, but the pickings are

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slim. Major retailing organizations have little interest, although a handful of specialty retailers might consider taking in small quantities of campaign shirts, often insisting on consignment. There’s usually little demand at retail for campaign garments with candidates’ pictures, caricatures, or slogans. The rare exception to this rule occurs only when a very charismatic candidate is featured, such as shirts for candidate Barack Obama, whose likeness on apparel outsold his opponent John McCain in 2008 at a reported 15-1 ratio.

Getting Paid

Getting paid from some of your regular customers can be challenging enough, but getting paid from political organizations and campaign organizations is a minefield for the uninitiated. First, let’s draw a distinction between party organizations and campaign organizations. Parties are ongoing, year-round entities. The dynamics of the major parties are such that while the issues and players are forever in motion, the institutional entities live on. Campaign committees on the national level live only a few years at best. Selling to a political party is relatively safe, provided all your "t’s" are crossed and your "i’s" dotted. Executing a bona fide purchase order you receive from a political party means you’ll probably get paid, albeit not on time as a general rule, and sometimes subject to renegotiation after the merchandise is delivered. However, taking an order from a party officer or representative on your order form may be an invitation to trouble, as such documents, unaccompanied by party-generated instruments likely won’t hold up in court as a valid claim against a political party. Indeed it may hold water with respect to the person who signed your order form, but suing these individuals, winning judgments against them, and collecting your total receivable are matters of conjecture. When selling to major political parties, insist on getting an official purchase order or at least a letter confirming the details shown on your order form and you WILL be paid. But you can also count on being solicited for contributions as long as you choose to do business with the party. If you sell anything to minor party movements, I strongly advise you toughen the terms. The track record of these organizations paying their vendors leaves much to be desired. Selling to campaign committees is another world altogether. These local-level organizations are strictly short-term affairs with a very narrow, well-defined objective: to get someone elected. They usually endure for less than a year from inception to dissolution. Just as traditional credit-granting policies mandate financial prudence, granting credit to campaign committees is a b-i-i-i-i-i-g mistake. Too many of us learn the hard way here. Selling to campaign organizations means getting paid up front. Experienced vendors who supply campaign literature, bumper strips, buttons, posters, and other campaign paraphernalia to committees often insist on prepayment. The most generous terms a few daring folks will extend to committees

Be forewarned: losing candidates whose committees owe money aren't known for insisting all their vendors get paid

is c.o.d. In some circumstances you can consider accepting payment – in advance – via credit card, preferably accompanied by a written personal guarantee of the person making the purchase. Be forewarned about c.o.d. orders to campaign committees. Chances are you’ve already experienced surprises in this regard from schools, teams, churches, reunion chairpersons, and events promoters who arrived at your shop to pick up their orders and announce, “Uhhh, I forgot your cheque,” “Oh, you need payment on delivery?,” and “Hey, you know we’re good for the money!” You've heard it all before, right? Expect to hear it some more, but you’ve got to stick to your guns here and not release the goods until you get money. If you relent, plan on getting burned. Be forewarned, also, that losing candidates whose committees owe money aren’t known for insisting all their vendors get paid. In some election districts the law mandates that campaign committees and candidates pay for our type of products in advance. You can guess why these laws, where they exist, were enacted. Winning candidates are in better shape to pay you, but you might be chasing your money for a while. Fortunately, while most professional campaign committee officers know the rules and customs of buying campaign stuff, that doesn’t mean they won't try to get easier terms from you. A smooth, successful politician is usually a charmer, whose voice and words inspire trust and confidence. If he or she can get you to loosen up on your terms, you can expect he or she might try to charm you a little more when the bills come due. Despite the risks and potential downsides, there are great money-making opportunities to be had selling to campaign organizations, as long as go into political sales with your head on straight. Beyond just getting the business, you’re likely to become better wired to community leaders, business leaders, government officials, and special interest groups. The long-term dividends from developing such contacts will pay you back for years to come. Especially if your favorite candidatecustomer wins. Happy Selling! --MLV Mark L. Venit, MBA, President of Apparel Graphics Institute LLC, provides management and marketing consulting and proprietary research to apparel graphics companies throughout the Americas and Europe. He’s the author of several books and over 500 articles on management and marketing published in trade magazines and professional journals; his columns are featured in Imprint Canada and in the online Impressions Newsletter. His newest book, The Business of T-Shirts: A Textbook for Success in Marketing and Selling Decorated Apparel, released in March 2011, is available from Stahls' Canada and from the author. He’s also chairman of the board of ShopWorks Software, the apparel graphic industry’s leading provider of industryspecific business software, headquartered in West Palm Beach, Florida. ShopWorks software is used every day by more than 3,000 industry professionals working in over 500 screen printing, embroidery, garment manufacturing, and promotional products companies in the United States, Canada, and the United Kingdom. Venit is engaged extensively as an expert witness, qualified in all US and Canadian jurisdictions in the areas of trademark and copyright applications and business conventions and trade practices in the apparel graphics industry. A former professor of advertising and marketing, Venit earned his bachelors and masters degrees at Temple University in Philadelphia, Pennsylvania. Mark Venit can be reached at: markvenit@cs.com, 410.641.7300.

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Leggings that Look Like Skinny Jeans 4PKSHUK *SV[OPUN PZ PU[YVK\JPUN P[ Z Ă&#x201E; [[LK +LUPT 1LNNPUN ,9(25; 15 5V^ SH KPLZ JHU NL[ [OH[ [PNO[ ZRPUU` QLHU SVVR I\[ PU H SLNNPUN ;OLZL WHU[Z HYL ZVM[ HUK JVTMVY[ HISL SPRL SLNNPUNZ I\[ [OL` SVVR SPRL QLHUZ HUK HJ[\HSS` Z[H` \W 4HKL MYVT JV[[VU ZWHUKL_ MYLUJO [LYY` RUP[ [OLZL 1LNNPUNZ HYL H]HPSHISL PU ?: ?3 PU KHYR PUKPNV HUK ISHJR For more information, please contact Midland Clothing, Tel: (866) 332-3688 or visit www.midlandclothing.com

New Ladies' T-Shirt Has Tighter Stitch Density for Added Comfort 5,> MVY -Y\P[ VM [OL 3VVTÂ&#x17D; PU[YVK\JLZ [OL /LH]` *V[[VU /+Â? 3HKPLZÂť ; :OPY[ Z[`SL 3 9 THKL VM N *V[[VU 7YL :OY\UR 1LYZL` ;OPZ UL^ ; ZOPY[ OHZ KLUZLY MHIYPJ MVY TVYL SPML SPRL WYPU[Z" [PNO[LY Z[P[JO KLUZP[` MVY SLZZ ZOYPURHNL HUK TVYL JVTMVY[" JVU[V\YLK ZPKL ZLHTLK MVY H MLTPUPUL Ă&#x201E; [" ZLHTLK _ YPI JVSSHY ^P[O KV\ISL ULLKSL JV]LYZ[P[JOPUN VU MYVU[ ULJR" ZOV\SKLY [V ZOV\SKLY [HWPUN HUK KV\ISL ULLKSL IV[[VT OLT (]HPSHISL PU 3HKPLZÂť ZPaLZ : ?3 PU JVSV\YZ For more info, contact Fruit of the Loom, Tel: (888) 378-4829 or visit www.fruitactivewear.com

New Pigment Dyed Double Hooded Sweatshirt 2PUN ([OSL[PJZ PZ WYV\K [V PU[YVK\JL [OL 7+ ;OPZ WPNTLU[ K`LK KV\ISL OVVKLK Z^LH[ZOPY[ PZ THKL MYVT H ISLUK HUK PZ J\Y YLU[S` H]HPSHISL PU *OHYJVHS .SH JPLY ;H\WL ZOV^U PU H M\SS ZPaL YHUNL Please contact info@kingathletiques.com for more information.

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www.kingfashions.com

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New styles available at Technosport KF9047 Two Tone Full Zip Hooded Jacket

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Double Hooded Two Tone Pullover KF9041

Thank you for supporting Canadian made products Merci de votre soutien envers les produits canadiens SIZE | S-XXL

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Dressing Canadians from Coast to Coast TORONTO 35 Sharer Road, Woodbridge,Ont.,L4L 8Z3 TEL:1-905-856-6980 FAX:1-800-463-5222

mONTREAL 7850 Rue Bombardier, Anjou/Mtl.,H1J 2G3 TEL:1-514-356-2161 FAX:1-800-463-5222

VANCOUVER 108-8131 Wiggins Street Burnaby,BC.,V3N 0C4 TEL:1-604-233-1393 FAX:1-604-233-1394

CHOCOLATE/ORANGE NAVY/RED CHARCOAL MIX/RED BLACK/RED CHARCOAL MIX/BLACK BLACK/CHARCOAL MIX BLACK/KELLY GREEN NAVY/LIGHT BLUE

CALGARY 3130 12th Street N.E Calgary A.B., T2E 8T3 TEL:1-403-735-5084 FAX:1-406-735-5049

MONCTON 135 Henri Dunant Street, Moncton NB., E1E 1E4 TEL:1-506-857-8181 FAX:1-506-857-8182

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Classic Styling Highlight this Ladies' Jacket (ZO *P[` PZ PU[YVK\JPUN [OL 3HKPLZ SLUN[O *0;@ 1HJRL[ :[`SL PZ H 3H`LY :VM[ :OLSS [OH[ PZ SVHKLK ^P[O WLYMVYTHUJL MLH[\YLZ HUK VMMLYZ H KV^U[V^U JHZ\HS SVVR ^P[O KPZ[PUJ[P]L JSHZZPJ Z[`SPUN ;OL K\HS [L_[\YLK IVUKLK MHIYPJ PZ LU OHUJLK ^P[O ^H[LYWYVVMULZZ HUK IYLH[OHIPSP[` MVY HKKLK M\UJ[PVU For more information, please contact Ash CIty, Tel: 866-ASH-CITY or visit www.ashcity.com

Sport Shirt With Wicking Performance Technology .PSKHU (J[P]L^LHY PZ PU[YVK\JPUN [OL +Y` )SLUKÂ? (K\S[ 7PX\t :WVY[ :OPY[ Z[`SL >P[O +Y`)SLUKÂ? ^PJRPUN WLYMVYTHUJL [LJO UVSVN` [OPZ JSHZZPJ ZWVY[ ZOPY[ ^PSS WLYMVYT MVY HU` \UPMVYT WYVNYHT *VUZ[Y\J[LK MYVT H JV[[VU +Y`)SLUKÂ? WVS`LZ[LY WYLZOY\UR WPX\L RUP[ ÂťZ (PY QL[ `HYU -LH [\YLZ VM [OPZ :WVY[ :OPY[ PUJS\KL H JVU[V\YLK ^LS[ JVSSHY H OLH[ [YHUZMLY SHILS [OYLL JVSV\Y TH[JOLK I\[[VUZ H JSLHU Ă&#x201E; UPZOLK WSHJRL[ ^P[O YLPUMVYJLK IV[[VT IV_ OLTTLK ZSLL]LZ HUK KV\ISL ULLKSL ZSLL]L HUK IV[[VT OLTZ (]HPSHISL PU NYLH[ ZOHKLZ PU ZPaLZ : ?3 For more information, please visit www.mygildan.com or contact your local distributor.

Canadian Made Short Sleeve Polo 5L^ MVY -\aPVU I` 2VIL :WVY[Z^LHY PU[YV K\JLZ [OL *HUHKPHU THKL Â¸,SNPUÂš *VUZ[Y\J[LK MYVT H X\PJR KY` TLZO [OH[ MLH[\YLZ TVPZ[\YL THU HNLTLU[ IYLH[OHIPSP[` HUK HU[P IHJ[LYPHS WYVWLY [PLZ [OLZL WVSV MLH[\YL H [OYLL I\[[VU WSHJRL[ HUK MHZOPVU JVSSHY (]HPSHISL PU )SHJR 4HYVVU 5H]` HUK >OP[L HZ ^LSS HZ PU J\Z [VT JVSV\YZ PU ZPaLZ : ?3 For more information, call (888) 898-5623 or visit www.fuzionsportswear.com

New Additions to the Roots73 Collection ;YPTHYR :WVY[Z^LHY HKKZ H UL^ Â¸H[OSL[PJÂš WPLJL HUK JH[ LNVY` [V [OLPY 9VV[Z JVSSLJ [PVU :[`SL ;OL ,KLU]HSL RUP[ QHJRL[ JVTLZ ^P[O H YL]LYZLK JVPS [^V ^H` aPWWLY HUK SV^LY JVUJLHSLK JVPS aPWWLY WVJRL[Z ;OPZ JV[ [VU WVS`LZ[LY HUK ZWHUKL_ QHJRL[ PZ WLYMLJ[ MVY [OL JHT W\Z VMĂ&#x201E; JL VY V\[KVVYZ ;OL ,KLU]HSL RUP[ QHJRL[ ^PSS OLSW `V\ YLSH_ PU Z[`SL HUK JVTMVY[ For more information, please contact Trimark Sportswear, Tel: (800) 723-8383 or visit www.trimarksportswear.com

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>P[O [OL L_JP[LTLU[ VM Z\TTLY Q\Z[ HYV\UK [OL JVYULY P[ÂťZ [PTL [V WSHU `V\Y UL_[ \UPMVYT >OLU `V\ ULLK [OL ILZ[ PU WLYMVYTHUJL ^LHY ;OL (\[OLU[PJ ; :OPY[ *VTWHU` PZ `V\Y VUL Z[VW ZOVW MVY HU` VM `V\Y ZWVY[ ZOPY[ ULLKZ )` VMMLYPUN KP]LYZL MHIYPJZ PUUV]H[P]L Z[`SLZ HUK U\TLYV\Z JVSV\YZ [OL`Âť]L KLĂ&#x201E; ULK [OL \S[PTH[L PU \UPMVYT HWWHYLS [V NP]L `V\ ^OH[ `V\ ULLK Call The Authentic T-Shirt Company/SanMar Canada; East: 800-668-0899, West 800-663-7965 or visit www.sanmarcanada.com for more details.

;LJOUVZWVY[ *HUHKH PZ WYV\K [V VMMLY (U]PSÂ»Z VYNHUPJ HUK Z\Z[HPUHISL [LLZ HZ WHY[ VM P[Z L_JP[PUN SPUL\W ( [V[HS VM Z[`SLZ HYL VMMLYLK PU HSS -LH[\YLK PZ Z[`SL ^OPJO VMMLYZ H [LHYH^H` SHILS H ZSLLR Ã&#x201E; [ HUK HU L_JLSSLU[ KLJVYH[PUN Z\YMHJL For more information on all Anvil products for men, women and children, please call Technosport Canada at (800) 711-1600 or visit www.technosport.com

Stylish Versatility )LSSH *HU]HZ PZ PU[YVK\JPUN Z[`SL [OL <UPZL_ ;YPISLUK 3PNO[^LPNO[ /VVKPL 7LY MLJ[ MVY [OL ZWYPUN ZLHZVU [OPZ JVTM` Z[`SPZO HUK ]LYZH[PSL NHYTLU[ PZ JVUZ[Y\J[LK MYVT WVS`LZ[LY JVTILK HUK YPUN ZW\U JV[[VU HUK YH`VU .YLH[ HZ H SH`LYPUN WPLJL [OPZ OVVKPL PZ H]HPSHISL PU H YHUNL VM JVSV\YZ HUK ZPaLZ [V Z\P[ HSS `V\Y JSPLU[Z ULLKZ

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Organic & Sustainable Tees

For more information, please visit www.bella.com.

Be Seen Be Safe :\THNNV PZ WYV\K [V ZOV^JHZL [OYLL UL^ P[LTZ [V [OLPY M\SS YHUNL VM *:( JVTWSPHU[ :HML[` >VYR ^LHY [OPZ `LHY -LH[\YLK PZ [OL /P =PZPIPSP[` 4LZO =LZ[ :[`SL THKL MYVT WVS`LZ[LY TLZO MHIYPJ -LH[\YLZ PUJS\KL 4 YLÃ&#x2026; LJ[P]L [HW PUN HUK H JVU]LUPLU[ =LSJYV JSV Z\YL MYVU[ (]HPSHISL PU /= 3PTL For more information on these styles and all other products, please visit www.sumaggo.com or contact Toll Free 1 866 793 7478.

Silky Soft Deep V-Neck )YPNO[SPUL PZ ZOV^JHZPUN [OL UL^ +LLW = 5LJR 3VUN :SLL]L ; :[`SL / += PZ JVUZ[Y\J[LK MYVT JVTILK JV[[VU [OH[ KLSP]LYZ H ZPSR` [V\JO HUK [OL SVUNLY TPK OPW SLUN[O THRLZ P[ H Z[`SPZO ]LYZH[PSL WPLJL [V SH`LY VY [V ^LHY VU P[Z V^U (]HPSHISL PU H M\SS ZPaL YHUNL PU )SHJR >OP[L *OVJVSH[L 9LK 5H]` HUK 9V`HS For more information, please visit www.brightline.ca or contact (866) 251-8288.

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Youth PiquĂŠ Sports Shirts Deliver Comfort & Performance .PSKHU (J[P]L^LHY PZ ZOV^JHZPUN [OL +Y` )SLUKÂ? @V\[O 7PX\t :WVY[ :OPY[ :[`SL ) MLH[\YLZ +Y`)SLUKÂ? ^PJRPUN WYVWLY[PLZ ^OPJO KLSP]LY JVTMVY[ HUK WLY MVYTHUJL +L[HPSPUN PUJS\KLZ H JVU[V\YLK ^LS[ JVSSHY H OLH[ [YHUZMLY SHILS H QVRLY SHILS ZL^U PU [OL IV[[VT OLT [^V JVSV\Y TH[JOLK I\[[VUZ H JSLHU Ă&#x201E; UPZOLK WSHJRL[ ^P[O YLPUMVYJLK IV[[VT IV_ ^LS[ J\MMZ HUK H KV\ISL ULLKSL IV[[VT OLT (]HPSHISL PU UPUL NYLH[ JVSV\YZ PU @: Âś @?3 For more information, visit www.mygildan.com or contact your local distributor.

Runners Safety Cap (14 PU[YVK\JLZ [OL \S[PTH[L Y\UUPUN JHW ^P[O Z[`SL / 4 ;OL KPZ[PUJ[P]L MLH[\YLZ PUJS\KL [OL \UPX\L WHULS Y\UULYZ ZOHWL WVS`LZ[LY TLZO MHIYPJ ^OPJO HSSV^Z HPY [V Ă&#x2026; V^ MYLLS` [OYV\NOV\[ [OL JHW HUK [OL Â¸ 4 :JV[JOSP[LÂš YLĂ&#x2026; LJ[P]L [HWL SVJH[LK VU [OL LKNL VM [OL WLHR HZ ^LSS HZ VU [OL ]LSJYV IHJR Z[YHW 9\U [V `V\Y OLHY[ÂťZ JVU[LU[ KH` VY UPNO[ (]HPSHISL PU ISHJR VY ^OP[L For more information please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com

Textured Golf shirts For Men and Women *HUHKH :WVY[Z^LHY PZ VMMLYPUN [OL 4LU Z HUK 3HKPLZ ;L_[\YLK .VSM ZOPY[Z :[`SLZ : : HYL THKL MYVT WVS`LZ[LY HUK MLH[\YL H IYLH[OHISL HUK ^PJRPUN Ă&#x201E; UPZO HUK ZLSM JVSV\Y K`LK [V TH[JO I\[[VUZ (]HPSHISL PU )SHJR )S\L 9LK 5H]` HUK >OP[L PU ZPaLZ! : ?3 4LU ?: ?3 3HKPLZ For more information, please visit www.canadasportswear.com or contact Tel: (800) 659-5174.

New Contrast Polo Won't Snag ;OPZ ZWYPUN ;YPTHYR :WVY[Z ^LHY IYPUNZ `V\ H UL^ JVU[YHZ[ Z[P[JO WVSV [V HKK [V [OLPY Â¸:UHN 9LZPZ[Âš MHTPS` ;OL +\USH` WVSV OHZ H [OYLL I\[[VU WSHJRL[ ^P[O K`LK [V TH[JO SVNV I\[[VU ;OPZ Ă&#x201E; [[PUN WVSV JVTLZ PU LPNO[ KPMMLYLU[ JVSV\YZ HUK JHU IL ^VYU HZ H ZLY]PJL \UPMVYT ZWVY[Z \UPMVYT VY JVYWVYH[L H[ [PYL ([ ^VYR VY WSH` [OL +\USH` WVSV Z[`SL ^PSS IL HU PUZ[HU[ JSHZZPJ For more information, please contact Trimark Sportswear, Tel: (800) 723-8383 or visit www.trimarksportswear.com

Create a Custom Look >OP[LYPKNL 0UJ PZ VMMLYPUN `V\ H JSL]LY ^H` [V J\Z[VTPaL `V\Y QHJRL[ ^P[O P[Z UL^ JVSV\YLK aPWWLY W\SS WHJRZ ( ZPTWSL JVSV\YLK aPWWLY W\SS TVKPĂ&#x201E; JH [PVU [V H Z[VJR QHJRL[ JHU NV H SVUN ^H` ^OLU P[ JVTLZ [V IYHUKPUN ;OL ZPTWSL HKKP[PVU VM TH[JOPUN [OL JVSV\YLK aPWWLY W\SSZ [V [OL JVSV\Y VM `V\Y SVNV JYLH[LZ H ZLHTSLZZ \UPĂ&#x201E; LK WYLZLU[H[PVU >OLU `V\ JHUÂť[ KV J\Z[VT I\[ `V\ ^HU[ [OH[ J\Z[VT SVVR (]HPSHISL PU WHJRZ VM aPWWLY W\SSZ PU JVSV\YZ! 9V`HS )S\L 9LK 6YHUNL @LSSV^ 3PTL .YLLU 7PUR For more information, please contact Whiteridge Inc., Tel: 866-463-4441 or visit www.whiteridgeinc.com

HV Wicking T-Shirt :\THNNV PZ WYV\K [V ZOV^JHZL [OYLL UL^ P[LTZ [V [OLPY M\SS YHUNL VM *:( JVTWSPHU[ :HML[` >VYR ^LHY [OPZ `LHY -LH[\YLK PZ [OL /PNO =PZPIPSP[` >PJRPUN ; :OPY[ ^P[O *VU[YHZ[ [HWL :[`SL ;OPZ WVS`LZ[LY ^PJRPUN TLZO ; :OPY[ MLH[\YLZ JVU [YHZ[PUN [HWL LUZ\YPUN `V\ SS IL ]PZ PISL ^OLYL]LY `V\Y ^VYR [HRLZ `V\ (]HPSHISL PU /= 3PTL PU ZPaLZ : _S For more information on these styles and all other products, please visit www.sumaggo.com or contact Toll Free 1 866- 793-7478

Wind/Waterproof Soft Shell Jacket Sheet Sizing: 12â&#x20AC;?x12â&#x20AC;?, 14â&#x20AC;?x10â&#x20AC;?, 14â&#x20AC;?x21â&#x20AC;? and 22â&#x20AC;?x33â&#x20AC;?

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*HUHKPHU <UPVU (WWHYLS PZ ZOV^JHZPUN P[Z 5L^ :VM[ :OLSS 1HJRL[ :[`SL PZ THKL MYVT 7VS`LZ[LY 5`SVU :WHUKL_Â&#x17D; +\WVU[Â&#x17D; ;LĂ&#x2026; VU -PU PZO ^OPJO KLSP]LYZ H JVTMVY[HISL Z[`SPZO Ă&#x201E; UPZO [OH[ PZ ^H[LYWYVVM ^PUKWYVVM HUK IYLH[OHISL +L[HPSPUN PUJS\KLZ H M\SS JVPS aPW MYVU[ HUK aPWWLY ZPKL WVJRL[Z (]HPS HISL PU )SHJR HUK 5H]` PU :PaLZ ?: ?3 For more information, please visit www.canadianunionapparel.com

(S[LYUH[P]L (WWHYLS PZ ZOV^JHZPUN [OL )\YRL <YIHU 7VSV MVY [PTLZ ^OLU H Z[HUKHYK WVSV Q\Z[ ^VU [ J\[ P[ -LH[\YLZ PUJS\KL H [^V I\[ [VU WSHJRL[ HUK KV\ISL ULLKSL Z[P[JOPUN VU ZSLL]LZ HUK IV[[VT OLT 7HY[ VM (S[LYUH[P]L (WWHYLS Z LJV MYPLUKS` (S[LYUH[P]L ,HY[O *VS SLJ[PVU [OPZ 7VSV PZ THKL MYVT \UILSPL]HIS` ZVM[ ,JV /LH[OLY MVY H YL[YV OLH[OLY SVVR ^P[O Z\Z[HPUHISL HWWLHS ;OPZ 3V^ PTWHJ[ `HYU K`LK HUK MHIYPJ ^HZOLK WVSV MLH[\YLZ H <UP ZL_ YLN\SHY Ă&#x201E; [ HUK JVTLZ PU NYLH[ JVSV\YZ

(ZO *P[` PZ PU[YVK\JPUN [OL UL^ 4LU Z :,9(* <;2 JVVS SVNPR WLYMVYTHUJL aPWWLYLK WVSVZ :[`SL MLH [\YLZ H \UPX\L JVVSPUN `HYK ^OPJO PZ PU[LNYH[LK PU[V [OL MHIYPJ [OH[ PZ JVVS [V [OL [V\JO HUK LUNPULLYLK [V RLLW `V\Y ZRPU MLLSPUN JVVSLY (]HPSHISL PU H 3HKPLZ ]LYZPVU HZ ^LSS

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For more information, please contact Ash CIty, Tel: 866-ASH-CITY or visit www.ashcity.com

For more information, please visit www.wholesale.alternativeapparel.com

Designed for Optimal Athletic Performance .L[ PU [OL NHTL ^P[O 4VYLUV Z 0ZHILSSH *HW :SLL]L =VSSL`IHSS QLYZL` MVY SHKPLZ Z[`SL 46 0< > +LZPNULK MVY WLYMVYTHUJL [OPZ Z[`SL PZ THKL MYVT ZVM[ WVS`LZ[LY PU[LYSVJR KYP Ă&#x201E; [ MHIYPJ HUK PZ H]HPSHISL PU H ^PKL YHUNL VM JVSV\YZ [V Z\P[ HU` [LHT VY SLHN\L WYVNYHTZ For more information, please contact Moreno, Tel: (866) 505-8395 or visit www.morenogear.com

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Gear Up this Season in Replica Jerseys *HTWLH PZ OLSWPUN `V\ NLHY \W MVY [OL IPN [V\YUL` [OPZ Z\TTLY ^P[O P[Z JVSSLJ[PVU VM 9LWSPJH *V\U[Y` :OPY[Z (]HPSHISL PU H ^PKL ZLSLJ[PVU VM JV\U[YPLZ [OLZL WVS`LZ[LY ^PJRPUN QLYZL`Z HYL HPY WLYTLHISL HS SV^PUN [OLT [V KY` X\PJRS` (]HPSHISL PU IV[O `V\[O HUK HK\S[ [LHT ZL[Z For more information, please contact Campea, Tel: 800-361-1145 or visit www.campea.com

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NXT Hockey Lace Hoody 2VIL :WVY[Z^LHY HKKZ [OL UL^ 5?; /VJRL` 3HJL /VVKPL [V P[Z SPUL\W :[`SL /3 JVUZ[Y\J[LK MYVT 5?; TVPZ[\YL THUHNLTLU[ MHI YPJ PZ [OL OPNO WLYMVYTHUJL Ă&#x2026; LLJL VUS` MYVT 2VIL :WVY[Z^LHY HUK PZ WYV\KS` THKL PU *HUHKH :[`SLK ^P[O H [YHKP[PVUHS OVJRL` SHJL JVSSHY HUK H KV\ISL SH`LY OVVK [OH[ VMMLYZ Z\WLYPVY PUZ\SH[PVU HUK WLYMVYTHUJL Z[`SPUN (]HPSHISL PU )SHJR >OP[L 9LK 5H]` 9V`HS 4L[HSSPJ HUK (ZO .YL` *\Z[VT SHJL JVSV\YZ H]HPSHISL 6MMLYLK PU (K\S[ ZPaL ?: ?3 For more details, call (888) 898-5623 or visit www.kobesportswear.com

Experience the Pro Team Collection! :VTL[OPUN ZWLJPHS OHWWLUZ PU [OL :WYPUN Âś UL^ ZLHZVU UL^ SLHM UL^ [LHT ZWVY[Z (UK ZWLHRPUN VM UL^ ;OL (\[OLU[PJ ; :OPY[ *VTWHU` :HU4HY *HUHKH OHZ YL]VS\[PVUPaLK `V\Y UL_[ [LHT \UPMVYT ^P[O [OL 7YV ;LHT *VS SLJ[PVU 0THNPUL HU \S[YH SPNO[ ^LPNO[ TVPZ[\YL ^PJRPUN LHZ` JHYL MHIYPJ [OH[ JVTLZ PU H YHPU IV^ VM JVSV\YZ HUK ZPaLZ SVUN ZSLL]LZ HUK ZOVY[ ZSLL]LZ [VWZ HUK IV[[VTZ Âś HSS `V\ ULLK [V THRL `V\Y SVNV HUK `V\Y \UPMVYT Z[HUK V\[ Call The Authentic T-Shirt Company/SanMar Canada; East: 800-668-0899, West 800-6637965 or visit www.sanmarcanada.com for more details.

Stylish Vanheusen Oxford Shirts for Men and Women ;LJOUVZWVY[ *HUHKH PZ WYV\K [V VM MLY =HUOL\ZLU ZOPY[Z MVY TLU HUK ^VTLU HZ WHY[ VM P[Z SPUL\W ;OL Z[`SL MLH[\YLK OLYL PZ [OL *= PU SVUN ZSLL]L ;OPZ MHZOPVUHISL HUK WYVMLZZPVUHS NHYTLU[ PZ HUK PZ HSZV H]HPSHISL PU H ZOVY[ ZSLL]L ]LYZPVU For more information on all Vanheusen products, please call Technosport Canada at (800) 711-1600 or visit www.technosport.com

PiquĂŠ Polo Features Superior Wicking Functions 1HTLZ /HY]LZ[ PZ MLH[\YPUN [OL *HTWV 7VSV ;OPZ [^V JVSV\YLK WPX\t WVSV MLH[\YLZ H ZSLLR OHSM aPW H[ ULJR HUK KLSP]LYZ Z\WL YPVY ^PJRPUN M\UJ[PVUZ ;OPZ MHZ[ KY` HUK ^YPURSL MYLL NHYTLU[ PZ THKL MYVT (U[P :[H[PJ ;YLH[LK 7VS`LZ[LY HUK LUZ\YLZ `V\ ^PSS SVVR `V\Y ILZ[ ^OLU VU [OL JV\YZL ^P[O `V\Y JSPLU[Z For more information, conatct James Harvest Sportswear, Tel: 877.384.7462 or email info@james-harvest.ca

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is pleased to announce the following Show Line-Up

Toronto Imprint Canada Show January 11-12, 2013, Toronto Congress Centre

For more information, please visit www.imprintcanada.com/shows

Sports Studio 2 is Packed with New Design Features +PNP[HS (Y[ :VS\[PVUZ PZ PU[YVK\JPUN P[ÂťZ :WVY[Z :[\KPV :VTL VM [OL NYHWOPJ [VVSZ PUJS\KL! +LZPNU [LTWSH[LZ MVY *VYLS+9(> HUK 0SS\Z[YH[VY ([OSL[PJ ;HPSZ ZWVY[Z HUK THZJV[ ]LJ[VY PSS\Z[YH[PVUZ *\[[PUN LKNL ZWVY[Z MVU[Z JVUJLW[ WHNLZ MVY JYLH[PUN ZHSLZ WYVWVZHSZ V]LYSH`Z MVY JYLH[PUN ^LH[OLYLK LMMLJ[Z HUK H WHNL M\SS JVSVY ZHSLZ WVY[MVSPV

Ultra Sharp Embroidery Scissors

For more information, contact Digital Art Solutions, Tel: 800959-7627 or visit www.digitalartsolutions.com.

(TLYPJHU ,Ă&#x201E; YK *HUHKH 0UJ PZ UV^ VMMLYPUN [OL UL^ 2HP ,TIYVPKLY` /HUKPJYHM[ :JPZZVYZ :LYPLZ HYL <S[YH :OHYW 7VPU[ :JPZZVYZ THKL ^P[O OPNO JHYIVU Z[HPUSLZZ Z[LLS [OH[ MLH[\YLZ H JVTMVY[HISL NYPW THKL MYVT LSHZ [VTLY ZVM[ WSHZ[PJ For more informations please call 1-800-361-0787 or visit www.amefird.ca.

Coming Soon: MultiPrint Nylon 1V[VÂťZ 4\S[P7YPU[ 5`SVU PZ [OL PKLHS WYVK\J[ MVY PTHNPUN M\SS JVSVY NYHWOPJZ VU[V U`SVU MHIYPJZ Z\JO HZ QHJRL[Z IHNZ V\[LY^LHY HUK WVS`LZ[LY MHIYPJZ [OH[ HYL JVH[LK ^P[O H ^H[LYWYVVM JVH[PUN ;OPZ TH[LYPHS PZ ZWLJPĂ&#x201E; JHSS` KLZPNULK MVY WYPU[LY \ZPUN :VS]LU[ HUK ,JV :VS]LU[ PURZ 0[ PZ HSZV PKLHSS` Z\P[LK MVY [OL LU]PYVUTLU[HSS` MYPLUKS` :,70(? PURZ [OH[ [OL 1V[V ,JV7YPU[ Z`Z[LT \ZLZ 0U HKKP[PVU 4\S[P7YPU[ 5`SVUÂťZ HWWSPJH[PVU [LTWLYH[\YL PZ ZSPNO[S` SV^LY [V HSSV^ PTHNPUN VU[V OLH[ ZLUZP[P]L P[LTZ For more information, visit www,jotopaper.ca.

Integrated Printer/Cutter & Transfer Films will Increase Your Workflow =HS\L 9P[L SL[Z `V\ JYLH[L `V\Y VÛ J\Z[VT [YHUZMLYZ MVY HSS `V\Y HWWHYLS YLX\PYLTLU[Z X\PJRS` HUK LHZPS` 7YPU[ J\[ HUK WYLZZ 0[ÂťZ [OH[ MHZ[ ^P[O [OL 4PTHRP *1= X\PJR KY` PURZ ;OL *1= PZ H]HPSHISL PU HUK Âš TVKLSZ (SZV H]HPSHISL [V Z[YLHTSPUL `V\Y ^VYRĂ&#x2026; V^ HYL =HS\L 9P[LÂťZ UL^ \UP]LYZHS WYPU[ HUK J\[ Ă&#x201E; STZ ÔPJO KY` PTTLKPH[LS` ÔLU WYPU[PUN ^P[O ZVS]LU[ LJV ZVS]LU[ HUK SH[L_ PURZ 5V ^HP[PUN [V J\[ VY OLH[ [YHUZMLY ,_JLSSLU[ K\YHIPSP[` VU WVS`LZ[LY U`SVU JV[[VU ZWHUKL_ ISLUKZ SLH[OLY ;OLZL Ă&#x201E; STZ HYL 9:3 ZHML[` JVTWSPHU[ HUK TLL[ HSS 6LRV ;L_ :[HUKHYKZ For more details contact: Value-Rite Business Products at 1-800-242-8069 info@valuerite.com, or visit www.valuerite.com.

New Sublimation Ink System :H^NYHZZ ;LJOUVSVNPLZ PZ VMMLYPUN [OL :\ISP1L[ 08 Z\ISP TH[PVU PUR Z`Z[LT MVY [OL ,WZVU WYPU[LY ;OL ,WZVU MVY :\ISP1L[ 08 PZ H WYVMLZZPVUHS OPNO ]VS\TL ZVS\ [PVU [OH[ THRLZ P[ LHZ` [V WYVK\JL H ^PKL ]HYPL[` VM OPNO THYNPU P[LTZ PUJS\KPUN! WSHX\LZ H^HYKZ WOV[V NPM[Z WYVTV[PVUHS WYVK\J[Z WVS` WLYMVYTHUJL HWWHYLS ZPNUZ HUK TVYL <[PSPaPUN H \UPX\L JVSVY TP_[\YL VM PURZ WOV[V YLHSPZ[PJ PTHNLZ HYL LHZ` [V VI[HPU ^P[O Z\WLYPVY KL[HPS HUK PTHNL JSHYP[` 5L^ NYH`ZJHSL MLH[\YLZ ^HYT NYH`ZJHSL HUK JVVS NYH`ZJHSL NP]L [OL \ZLY TVYL TVUVJOYVTH[PJ WYPU[PUN VW[PVUZ For more information, please visit www.sawgrassink.com

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Easy To Use 3D Sublimation System :\ISPKLJR PZ WYV\K [V PU [YVK\JL [OL UL^ YHUNL VM OPNO X\HSP[` OPNO ]HS\L + KLJVYH[PUN ZVS\[PVUZ -HJPSP[H[PUN [OL WLYTHULU[ KLJVYH [PVU VM JVTWSL_ ZOHWLZ Z\YMHJLZ :\ISPKLJR LTWV^LYZ [Y\L WLYZVUHSPaH[PVU VM [OL SH[LZ[ OPNO [LJO WYVK\J[Z HUK ILZ[ ZLSSPUN ZTHY[ WOVULZ JHZLZ ^P[O JVTWSL[L ^YHW KLJVYH[PVU *OVVZL MYVT H M\SS YHUNL VM ISHUR Z\ISPTH[HISL ZTHY[WOVUL JHZLZ VY SL[ `V\Y PTHNPUH[PVU Y\U ^PSK HUK KLJVYH[L `V\Y V^U \UPX\L JVTWSL_ WYVK\J[Z :\ISPKLJR ^VYRZ VU Q\Z[ HIV\[ HU` Z\YMHJL For more information please visit www.sublideck.com.

Even More Colours to Choose From! .\UVSK *HUHKH PZ VMMLYPUN P[Z 763@Â? ! 7VS`LZ[LY ;OYLHK UV^ H]HPS HISL PU 4PUP 2PUN JVULZ VM T PU 5L^ *VSV\YZ MVY H [V[HS VM ZOHKLZ 4HYRL[ [LZ[LK HUK HWWYV]LK MVY V]LY `LHYZ 7VS` PZ [OL PKLHS HUZ^LY MVY ZTHSS JVTWSPJH[LK KLZPNUZ HUK SL[[LYZ <ZL KV^U [V TT SL[[LYZ ^P[OV\[ JOHUNPUN H KLZPNU KPNP[PaLK MVY 7VS` [OYLHK .V KV^U [V TT ^P[O UL^ KPNP[PaPUN ,]LU IL[[LY YLZ\S[Z HYL HJOPL]LK I` \ZPUN H ZPaL ULLKSL ;07! ;Y` [OPZ MVY `V\Y 7\MM` -VHTÂ? WYVQLJ[Z HSVUN ^P[O H ZPaL ULLKSL ( T\Z[ MVY `V\Y LTIYVPKLY` HYZLUHS For the full colour list, or for more info, please visit ww.gunold.ca.

Jump into Commercial Embroidery with the Elite XL )HY\KHU *HUHKH PZ VMMLYPUN [OL ,SP[L ?3! ),=; A *( LTIYVPKLY` THJOPUL WLY MLJ[ MVY [OVZL I\ZPULZZLZ YLHK` MVY [OH[ UL_[ Z[LW PU[V JVTTLYJPHS LTIYVPKLY` ;OL ,SP[L ?3 PZ YLUV^ULK MVY P[Z JVTWHJ[ ZPaL HZ ^LSS HZ P[Z PUK\Z[YPHS Z[YLUN[O HUK MLH[\YLZ HU H\[VTH[PJ JVSVY JOHUNL H\[VTH[PJ [OYLHK [YPTTLYZ HUK WVZP[P]L ULLKSL KYP]L [LJOUVSVN` ;OPZ THJOPUL JVTLZ ^P[O 5LLKSLZ H _ TT ZL^PUN Ă&#x201E; LSK HUK JHU V\[W\[ \W [V Z[P[JOLZ WLY TPU\[L For more information, please visit www.barudan.com.

Fire Retardant Thread (4(55 /-2 PZ VMMLYPUN [OL 5 ;,*/ *: -PYL 9L[HYKHU[ ;OYLHK THKL MYVT +<765; Â? 564,? Â&#x17D; TL[H HYHTPKL Ă&#x201E; IYLZ 0KLHS MVY LTIYVPKLY` HWWSPJH[PVUZ Z\JO HZ OLH[ WYV [LJ[P]L ^VYR ^LHY" ^VYRPUN NSV]LZ" YHJPUN ^LHY" Ă&#x201E; YL IYPNHKL LX\PWTLU[ ^LHY" ^LSKLY ^LHY" TPSP[HY` \UPMVYTZ HUK IHKNLZ L[J ;LJO +H[L :OLL[ (]HPS >L HSZV VMMLY -9 IHJRPUN HUK \UKLY [OYLHKZ

Dye Resistant Vinyl 1V[V 7HWLY PZ VMMLYPUN P[Z <S[YH )SVJR6\[ H Z\ISP TH[PVU YLZPZ[HU[ OLH[ [YHUZMLY ]PU`S JVUZPZ[PUN VM H T\S[P SH`LY WVS`\YL[OHUL Ă&#x201E; ST )SVJRV\[ OHZ L_[YLTLS` OPNO VWHJP[` HUK PZ PKLHS MVY PTHNPUN ZWVY[Z \UPMVYTZ VY V[OLY NHYTLU[Z [OH[ JVU[HPU K`L JVSVYHU[ [OH[ ^PSS TPNYH[L VY ISLLK [OYV\NO Z[HUKHYK [YHUZMLY ]PU`S )SVJR6\[ PZ VU HU HKOLZP]L 7,; JHYYPLY HUK KVLZ UV[ JVU[HPU 7=* WSHZ[PJPaLYZ VY OLH]` TL[HSZ PU HJJVYKHUJL ^P[O 6LRV ;L_ :[HUKHYK (]HPSHISL PU Âš 9VSSZ PU JVSV\YZ! >OP[L 3PNO[ )S\L 9LK @LSSV^ HUK 6YHUNL For more information, please visit www.jotopaper.ca

V-1000 Screen Printing Presses

For more information, call AMANN-HFK at 800-667-4314 or credit@hfkagency.com

HQ Direct To Garment Ink 4VYL PUR MVY SLZZ (JOPL]L IYPNO[ ]P]PK HUK SVUN SHZ[ PUN WYPU[Z ^P[O =HS\L 9P[LÂťZ I\SR KPYLJ[ [V NHYTLU[ PUR ,U]PYVUTLU[HSS` MYPLUKS` ^H[LY IHZLK PUR HUK WYL[YLH[TLU[ HYL H]HPSHISL 1\Z[ WS\N HUK WSH` 5V JVSV\Y WYVĂ&#x201E; SL HKQ\Z[TLU[Z ULLKLK ^P[O [OLZL OPNO X\HSP[` KLUZP[` PURZ -VY \ZL PU ; 1L[ -SL_P 1L[ 0+V[ 4LSJV1L[ =LSVJPQL[ HUK +;. For more details please contact Value-Rite Business Products at 1-800-242-8069 info@ valuerite.com, or visit www.valuerite.com.

=HZ[L_ PZ VMMLYPUN P[Z = WYLZZLZ PU [HISL[VW TVKLSZ ^P[O [V Z[H[PVUZ HUK [V JVSV\YZ HUK PU Ă&#x2026; VVY Z[HUKPUN TVKLSZ ^P[O [V Z[H[PVUZ HUK [V JVSVYZ (SS = WYLZZLZ MLH[\YL H \UPX\L Ă&#x2026; VH[PUN OLHK KLZPNU ^P[O TP JYV YLNPZ[YH[PVU ZP_ ^H` OLHK SL]LSPUN HKQ\Z[HISL SPM[ ZWYPUNZ Y\IILY JVH[LK Z[LLS WHSSL[Z HUK HSS OLHKZ KV^U WYPU[PUN WYV]PKPUN YLNPZ[YH[PVU HJJ\YHJ` WYL]PV\ZS` SPTP[LK [V THJOPULZ VM ZPNUPĂ&#x201E; JHU[S` OPNOLY JVZ[ (SZV Z[HUKHYK PZ H UL^ OPNO Z[YLUN[O YV[VY HYT HZZLTIS` [OH[ WYV]PKLZ ZTVV[OLY TVYL WVZP[P]L LUNHNLTLU[ VM [OL WYPU[ OLHK For info contact Vastex International, Inc., 800-482-7839, www.vastex.com

SUPER BRITEÂŽ POLYESTER

SUPER STRENGTHÂŽ RAYON SuperSafeâ&#x201E;˘ NomexÂŽ

%X % )Â&#x2039; [I SJJIV E GSQTVILIRWMZI PMRI SJ UYEPMX] IQFVSMHIV] XLVIEH XLVSYKL SYV 6SFMWSR %RXSR (MZMWMSR 3YV IQFVSMHIV] XLVIEH SJJIVW WYTIVMSV WXMXGL ETTIEVERGI JI[IV WXMXGL MRXIVVYTXMSRW ERH I\GIPPIRX GSPSV JEWXRIWW GSRWMWXIRX UYEPMXMIW XLEX VIWYPX MR WYTIVMSV Â˝ RMWLIH TVSHYGXW JSV SYV IQFVSMHIV] GPMIRXW Montreal, QC

Toronto, Ontario

Western Ontario

American & Efird Canada Inc. American & Efird Canada Inc. Walter H. Molloy Agencies Inc. Tel: (514) 352-4800 Tel: (416) 781-5002 Tel: (519) 684-7798 1-800-361-0787 Fax: (416) 781-0175 Fax: (514) 352-5075 1-800-262-9166

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Edmonton, Alberta

Atlantic Canada

Quebec, Quebec

Winnipeg, Manitoba

Vancouver, BC

R.B. MacDonald Sales Inc. Tel: (780) 465-9174

Sheppard Sales Agency Tel: (902) 443-8047

Chabot & Graham Inc. Tel: (418) 681-6147 Toll-Free: 1-800-463-4798

Glesby Agencies Inc. Tel: (204) 697-2888

R.B. MacDonald Sales Inc. Tel: (604) 689-8343

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NEW

Sales of Textiles, Clothing and Footwear Up 2.6% Contrary to widespread decline in wholesale sales across most categories

According to Statistics Canada, January 2012 saw wholesale sales decrease in six of the seven subsectors they categorize. The recent Wholesale Trade Report issued by Statistics Canada highlighted that sales declined 1.0 per cent to $49.0 billion in January from the month prior, largely due to lower sales in the motor vehicles and parts subsector, as well as in the miscellaneous subsector. A bright spot of the report was in the personal and household goods category which saw wholesale merchant sales of textile, clothing and footwear across Canada increase 2.6% from the same period last year (see chart below). In this same category, merchant inventories also rose 5.7% over the 12-month same period. This increase comes at time when January wholesale sales across all economic categories declined the six provinces. Most of the decreases were realized in central and western Canada. In Ontario, an overall decrease of 1.2 per cent across all categories was reported. Source: Statistics Canada

$1500

TEXTILES, CLOTHING & FOOTWEAR Wholesale Sales: in Millions of Dollars January 2011 - January 2012

NEW

fresh SELECTION IN 29 COLORS

$1200

Our new Heavy Cotton HD™ Collection comes in 29 colors and is made from a denser

$900

fabric for more vibrant prints. All at the same great value you expect from Fruit of

$600

the Loom ® Activewear.

$300

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN 2011 2012

Source: Statistics Canada

FruitActivewear.com 888.378.4829

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fresh

COLORS

Our new Heavy Cotton HD™ Collection offers a selection of colors that are fresher than ever. With up to 29 stylish shades available, ranging in size from Youth XS through Adult 4XL, our color offering is the perfect complement to your creativity. Now, having more of what you need means choosing from a rainbow of looks that offer something for everyone. And the collection boasts one of our densest fabrics yet, along with the same level of consistency and superior decorating surface you expect from the always fresh, ever-colorful Fruit of the Loom® Activewear. FruitActivewear.com | 888.378.4829