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SWING INTO SPRING WITH THE NEWEST IN GOLF APPAREL
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Maximize Your Business this
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Whether your business acts as a facilitator in organizing your clients' corporate golf events, or you are a salesperson who sees golf outings akin to sales calls, this article may help you swing your head around to some tips to boost your bottom line this spring. Please flip to Page 8
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he US presidential campaign is kicking into high gear this spring; the US will also elect 33 senators, 435 congressional representatives, 14 governors and thousands of state and local officials. Here in Canada, 2012 will see thousands of officials elected in cities, towns, villages, and hamlets from coast to coast and to the North Pole; Alberta and Quebec will likely see provincial elections as well. Those thousands of candidates and their party workers along with tens of thousands of campaign officials, activists, and volunteers represent an audience hungry for shirts of all kinds, caps, bags, posters, buttons, badges, and bumper strips, among other graphics products. Virtually every campaign – from premierships to dogcatcherships are prospects for our industry. And indeed, there’s gold in them thar campaigns! But as with mining any natural resource, there are risks associated with the opportunities and lots of people in our industry will get burned. Campaign committees are temporal vessels that begin for a reason and end for a reason.
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MAXIMIZE YOUR BUSINESS THIS GOLF SEASON
Make sure you make the most of the profitable golf season by maximizing your event presence 8
BY THE NUMBERS: CANADIAN WHOLESALE TRADE
Statistics Canada Wholesale Trade numbers for January 2012 are highlighted 34
Politics, continued on Page 12