IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS 0DUFK $SULO
A Tristan Communications Ltd. Publication
Using Instagram to Build Your Brand's Online Presence By Adriano Aldini, Imprint Canada
Instagram - the popular mobile social networking platform that enables its users to take pictures and videos, and share them on a variety of social networks, like Facebook, Twitter, Tumblr and Flickr - now has almost as many monthly active users as there are people living in Canada. If your business isn't using this social media platform yet, it may be time to take notice; the world's biggest global brands have been for years with much success. Originally launched in October 2010, what began as an idea by founders Kevin Systrom and Mike Krieger has grown into a global community with 30 million users that shares more than 70 million photos and videos each day. By 2011, some of the world's biggest companies - like Red Bull and Starbucks - were tapping into this new social network, and by the spring of 2012, social media giant Facebook saw the future potential and acquired Instagram for $1 billion.
So what does this mean for your brand and your business? Well, for starters it means that Instagram gives you access to a large audience with which to engage and share compelling stories via beautiful imagery. Instagram's clean design allows captivating visuals to fill mobile screens without cluttering user experience. 2V[\IOZIU KWV\QV]ML WV 9IOM
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Volume 22, Issue 2
2015 Golf Imprintables: SWOT Analysis By Steve Silva, Imprint Canada
The most recent Economic Impact Study of Golf in Canada - which was conducted last year by Strategis Network Group on behalf the National Allied Golf Associations (NAGA) - found that rounds being played across Canada are down approximately 10 per cent from 2008 levels. This drop coincides with a 2012 Golf Behavioral Study by NAVICOM which found that among the population of approximately 5.7 million golfers, the number of people entering the game is equal to the number of people 0.*;270 >9 /8; 085/# leaving the game (18 per cent or approximately 1.026 million people). @PQTM VM_ MV\ZIV\[ \W \PM [XWZ\ WN OWTN PI^M JMMV
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\PMQZ [XMVLQVO WV \PMQZ NI^W]ZQ\M XI[\QUM Despite this drop, Canadian golfers increased their spending on golf in Canada to $15.6 billion (2013$) compared to $14 billion (2013$) in 2008, while Canadians' spending on golf and golf-related travel outside of Canada jumped from $1.9 billion (2013$) in 2008 to $4.6 billion (2013$).
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WHAT'S INSIDE 8=3DBCAH =4FB
Get caught up on all the latest industry news
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Best-selling author Jon Gordon reveals simple habits to transform your year and your life 14 6;>10; 42>=><82 D?30C4
The International Monetary Fund's most recent World Economic Outlook (WOE) is examined 16 1H C74 =D<14AB
Trendex North America highlights the lastest in Canadian Apparel statistics 34