Imprint Canada May/June 2014

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IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS

A Tristan Communications Ltd. Publication

Savvy Toronto-based company finds success branding the city as their own By Adriano Aldini, Imprint Canada

"They" say that success doesn't come easy, and most often "they" are right. But, if you have a great idea and you understand your audience and know how to market to them, well then things tend to become much simpler. Such was the case for the now ßber-popular 1 Ɔ T.O. What started out as a simple idea in 2007 quickly morphed into a revered brand across =1. Ɔ = 8 /8>7-.;<#

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You may have seen IVL +ZaIV +ZWKS people wearing their iconic T-shirts, or witnessed first-hand the crowds that flock to buy their gear at random pop-up shops around Toronto, or you may be part of their vast social network which is comprised of well over 50,000 followers and includes a successful blog which gets thousands of views each and every day. "We were the first to brand the City of Toronto," says creative director and co-founder Bryan Brock, who - together with his partners Tyrone Edwards (aka T-RexXx - TV personality and host of E! Movie Night) and Giancarlo Falcioni - came up with the idea after they realized that Toronto was lacking something fundamental. "Before us, you could wear a Toronto Maple Leafs jersey or a Raptors or TFC jersey, but that's pretty much limited to sports fans and those that subscribe to that culture," explains Brock. "We noticed that there was nothing that represents the diversity that everyone in Toronto talks about and tries to celebrate, so we decided to bring the simple idea of 1 Ɔ T.O. to the forefront." Indeed they did. 9ZWNQTM KWV\QV]ML WV 9IOM

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Volume 21, Issue 3

Seven Things Every Small Business Owner Needs From Their Accounting Team By Tom Panaggio

I will admit it, I just couldn’t stay awake in accounting class in college. Sure it might have been the fact that it was an early morning class. Or it may have been the concept of double entry, FIFO, LIFO and whatever other terms my professor was throwing at us which made no sense whatsoever. How could something be a debit and credit at the same time? And of course I justified my disinterest with a student’s most famous rationalization, “I’ll never need this in the real world, I’m a marketing major!� Wrong! *KKW]V\QVO KWV\QV]ML WV 9IOM !

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Get caught up on all the latest industry news

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We highlight some of the hottest new colours and combinations for this summer 6 5>A4B867C 5>A C74 5DCDA4

We asked suppliers and distributors to share their views on our industry's future 14 F7>;4B0;4 A4C08; B0;4B

Statistics Canada's reports on wholesale and retail sales for period ended March 2014 38

NOW AVAILABLE FROM The best of basics & exclusive retail fashion tees and fleece

Free next day delivery on orders over $300* *Applies only to Gildan, Jerzees and Alternative brand products shipped within our designated 1 day service area. Regular orders only.

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(800) 274-2489

IMPRINT CANADA May/June 2014 - Volume 21, Number 3

Follow us: twitter.com/imprint_canada

MAY/JUNE 2014 Our Futures Today I often wonder where our industry's future workforce will come from. Much attention is given to the evolution of “the world of work,â€? however I do not see or hear enough celebration of young entrepreneurs in our own business-to-business (b2b) network of suppliers, embellishers and promotional product distributors. I believe that one of the key reasons for this observation is that there are not enough opportunities and resources promoted by our industry for young entrepreneurs to take advantage of. Moreover, the few young entrepreneurs that are taking a shot at it are not celebrated enough to encourage and attract future generations. Where are the young entrepreneurs in our industry that are creating jobs for themselves and other youth? Aside from the determination, persistence and passion that young entrepreneurs bring to the table, collectively our industry must get better at providing them a greater deal of resources and information.

Youth entrepreneurship is critical for the future of Canadian economic growth. While youth are out-of-the-box thinkers, digital natives, many also have a keen sense for identifying problems and coming up with innovative solutions, being in a b2b economic environment offers challenges where experience and maturity are necessary key elements for success.

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SMALL BUSINESS ACCOUNTING CONTINUED PG 8 BUSINESS PROFILE CONTINUED PG 16 INDUSTRY NEWS COLOURS FOR SUMMER 2014 WESTERN IMPRINT CANADA SHOW FORESIGHT FOR THE FUTURE BY THE NUMBERS

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Whatever compels us to this industry needs to be identified, packaged and marketed to younger generations. Industry role models need to be identified and promoted to young entrepreneurs.

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WEARABLES SHOWCASE

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AD SPECIALTY SHOWCASE

Work forces are not typically designed for someone to work for themselves but rather to work for someone else. Our industry needs to look at ways to employ young people knowing full well that one day they might look at their own situation through a different paradigm and make the difficult decision to do it on their own.

36

SUPPLIES & EQUIPMENT SHOWCASE

It is smart business to hire people with experience. It is just as smart to hire people that want to work hard to acquire that experience.

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Have you ever asked yourself if ever you considered selling your business who would you sell it to? Imagine how much greater the buyer pool would be with young entrepreneurs added to the mix of already established businesses? I always remind my own children that I have never met anyone that has been successful doing something they don't like. They in turn have asked how would they know what they like to do if they've never try it before?

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We need to give our younger workers the opportunity to try their hand at our industry. It is our responsibility, and it will be our collective futures that will benefit.

PUBLISHER Tony Muccilli : tony@imprintcanada.com PRODUCTION MANAGEMENT Adriano Aldini : news@imprintcanada.com

CONTRIBUTORS Tom Panaggio, Adriano Aldini MARKETING COORDINATOR Steve Silva: feedback@imprintcanada.com OFFICE ADMINISTRATOR Maria Natale : shows@imprintcanada.com GENERAL INQUIRIES feedback@imprintcanada.com, (905)856-2600 ADVERTISING SALES

Tony Muccilli (Toronto) Tel: (905) 856-2600 Fax: (905) 856-2667

Imprint Canada is published six times per year by Tristan Communications Ltd. The contents of this publication may not be reproduced either in part or in whole without the consent of the copyright owner. The views expressed in this publication are not necessarily those of the publisher. Request for missing issues are not accepted after three months from the date of publication. TRISTAN COMMUNICATIONS LTD. Publications mail agreement no. 40025740 Return undeliverable mail to: 190 Marycroft Avenue, Unit 16, Woodbridge, Ontario, L4L 5Y2 Email: shows@imprintcanada.com ISSN: 1480-1884 GST Registration #: RT892913294 0D\ -XQH _ IMPRINT CANADA

Industry News Alternative, Gildan & Jerzees available at Ash City/alphabroder Canada Ash City, now part of the alphabroder family, is proud to announce the availability of Alternative, Gildan and Jerzees apparel within Canada. With the addition of these brands, Ash City/alphabroder Canada is now delivering ultimate convenience by providing all the fashionable products customers have come to love, with functional T-shirt and fleece basics customers need. As the exclusive Canadian distributor of Alternative, 44 styles within several categories (including trendsetting, retail-inspired T-shirts, accessories, hoodies and headwear) can now be purchased from Ash City/alphabroder Canada. Styles from the game changer in t-shirts and fleece, Jerzees, are also available to accommodate all product and imprintable needs. And lastly, with an array of colors to choose from and top styles made to fit adults and/or youth, the Gildan collection is sure to be a trusted source for basic comfort and great value. “This is a wonderful milestone for us, as it is the first concrete step in bringing two outstanding organizations together,� said Norm Hullinger, CEO of alphabroder. “By offering these exciting new goods in the Canadian marketplace, customers now have the opportunity to purchase proprietary label fashion apparel, and functional t-shirts, fleece, and active wear pieces all in one place. Led by the president of alphabroder Canada, Doug Hayes, and the Canadian sales team, we look forward to launching additional product lines throughout 2014, targeting summer and fall for more brand introductions.�

A glimpse into Alternative & Jerzees Founded in 1995, Alternative is a fashion lifestyle brand best known for comfort, simplicity and their commitment to sustainability. Through innovative apparel design and involvement in purposeful causes, Alternative aims to connect people, inspire creativity and catalyze change. Originally introduced to the market as a headwear company, Alternative quickly evolved into an apparel line and was even recognized as one of Inc. 500’s Fastest Growing Private Companies in 2001. Now with accessories, headwear and apparel, Alternative’s super soft signature fabrics and strong eco-friendly production truly sets them apart from the others.  The Jerzees label was presented to the Canadian market by parent company Fruit of the Loom in 2010. Jerzees, an active-influenced brand inspired by an athletic heritage, develops T-shirts and fleece pieces to accommodate all product and imprintable needs.  The company is also proactively involved in activities directed to the preservation of the environment and conservation of the World’s national resources. Operating their worldwide facilities in compliance with all applicable environmental laws and regulations, they strive to design products, processes, equipment and packaging that are environmentally friendly and economically viable.

RB Digital announces Roadshow and Demo Days Appointed official Canadian Stocking Distributor for all Ioline supplies See the newest in garment decoration equipment as

RB Digital has been travelling across western Canada presenting local seminars and equipment demos. In these session, attendees will have the opportunity to learn first-hand how to grow their businesses, as well as maintaining equipment and diversifying into garment decorating services.

Upcoming Dates & Locations • Regina: June 5-6, Best Western Seven Oaks Hotel • Winnipeg: June 12 -13 RB Digital Office

Attendees will receive personal, hands-on interactive training, and are encouraged to bring their own designs to test and print.

Announces Ioline Distribution Agreement Rubenstein RB Digital Inc. is proud to announce that it has been appointed as an official Canadian Stocking Distributor for all Ioline supplies. The company will stock such supplies as Blades and Adhesive Sheets for the 300 and 350HF cutter systems.

Gildan announces second quarter results Announces new planned textile facility Gildan Activewear Inc. (TSX:GIL)(NYSE:GIL) announced net earnings of $0.64 per share and net sales of $548.8 million (all figures U.S.) for its second fiscal quarter ended March 30, 2014. Net earnings were a record for the second quarter of any fiscal year for the company. Adjusted net earnings in the quarter were $79.2 million or $0.64 per share on a diluted basis, up 8.9 per cent and 8.5 per cent respectively for the same period last year. The growth in sales and EPS was achieved in spite of the impact of colder weather which negatively impacted demand for T-shirts and contributed to soft retail market conditions. Gildan's results reflected strong growth in sales of underwear to U.S. retailers, increased sales to global lifestyle brands and international printwear markets and the nonrecurrence of a distributor inventory devaluation discount in the second quarter of fiscal 2013.

Second Quarter Segmented Results Net sales for the Printwear segment were up 2.9 per cent to $378.5 million. Unit sales volumes in Printwear were essentially flat compared to last year, as higher sales volumes in international markets were offset by lower shipments in the U.S. and Canada, due to the impact of colder weather conditions on seasonal demand for T-shirts. Distributor inventory levels at the end of the second quarter continued to be in good balance relative to projected industry demand. Net sales for Branded Apparel were up 9.9 per cent to $170.3 million. Growth was primarily due to continuing strong consumer demand for GildanÂŽ branded underwear and increased shipments to global lifestyle brands. Sales of GildanÂŽ branded products increased by approximately 50 per cent compared to same period last year and continue to show very strong momentum.

Year-to-date Sales and Earnings Net sales revenue for the first six months of fiscal 2014 amounted to $1.0 billion, up 6.0 per cent in the same period last year. Net earnings for the first six months of fiscal 2014 were $120.9 million, or $0.98 per share on a diluted basis, up 12.4 per cent and 11.4 per cent respectively compared to the first six months of fiscal 2013.

Planned New Textile Facility

The Company has announced that its new textile facility which it previously announced will be located at a site in the province of Guanacaste in north-western Costa Rica, which is strategically located for duty-free, quota-free access to the Company's major markets in the U.S. In addition, the site is close to the Company's sewing plants in Nicaragua and accessible to ports on both the eastern and western coasts of the country.

Stitches Creation Inc. to hold open house at new Burnaby, BC facility

Badges, Woven Labels, Labbels, Crests, Patches, Emblems PVC, Embroidered, Glow-In-The-Dark

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Stitches Creation Inc. will hold an open house on Friday June 27 for industry professionals who are interested in gaining invaluable knowledge on screen printing, heat transfers, embroidery, custom manufacturing, and more. The event will take place at the company's brand new facility located at 3889 Keith Street – Unit D in Burnaby, British Columbia. Doors will be open to guests from 11:00am – 3:00pm. A factory tour and complimentary BBQ lunch will be provided along with an informative product knowledge sessions on customizing apparel. This event will give attendees the opportunity to learn the intricacies of decorating as well as learning how to help promote their your business. See first-hand how state-of-the-art equipment is used to personalize goods and gain insight into the manufacturing world.

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On Trend Colours For Summer 2014 As the weather gets warmer, look for these colours to spice things up With the cold weather behind us for another year (once and for all this time), we can look forward to longer days, warmer nights and finally peeling off all the layers of clothing we've been buried under for the past seven months. With all the excitement and energy that summer brings, there is no other garment this time of year that is as prevalent - from both a functional and promotional perspective - than the T-shirt. Always and forever a staple of virtually everyone's wardrobe, the T-shirt screams "SUMMERTIME!" Crew neck, V-neck, boat neck, cap sleeve, raglan, slimfitting, baggy‌.the buyer's options are many, and he or she is often spoiled for choice, with colour and detailing options seemingly expanding with each passing year. While white or black T-shirts will always be popular among clients due to simplicity, what other on-trend colours could help brighten up your next apparel program?

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These strong, vibrant colours are perfect companions to pastels, and add confidence and vivacity when mixed with other bold colours.

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Neutrals Soft, neutral colours are great for any season. This summer, look for these two shades to provide a great options for natural tone-on-tone embellishment, or to compliment and harness powerful, bolder shades.

While greens have been popular for some time (Emerald Green was awarded Pantone’s colour of the year award for 2013), this particular shade of green is far more versatile, meaning it will work well with many different colour stories.   Try pairing any pastel shade with a bolder shade of decoration to create an eye-catching on-trend look this summer.

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On the bolder shade of things, some notable colours tipped for the summer season include:

Colourful Equilibriums Among the designer set, a modern twist for summer 2014 includes pairing soft pastels with vivid brights to create a colourful equilibrium, inspired to revive and defy conventional wisdom. "This season, the inherent versatility of the individual colours allows for experimentation with new looks and colour combinations," said Leatrice Eiseman, executive director of the Pantone Colour InstituteÂŽ. For more than 20 years, Pantone, the global authority on colour, has surveyed the designers of New York Fashion Week and beyond to bring the season's important colour trends. Here are some of the most prominent hues for summer 2014.

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Summertime is the perfect season to experiment with shades and colours that you may otherwise have thought to use. In the end, testing out new colour combinations is really all about having fun and expressing your inner designer. So don't be scared to take some risks and be a bit more daring with your pallets this season.

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PLAY UP COMFORT Make family times – and any time – relaxed, comfortable and colorful with the Gildan 2000 T-shirt family. One touch and you’ll know why 10-oz. Ultra Cotton® preshrunk jersey is everyone’s favourite. A wide size range (up to Adult 5XL, Ladies L2XL and Youth YXL) and an amazing 47 hues means everybody gets to show their true colours.

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Being the owner of a small business means we must have an understanding of basic accounting principles. Reading an income statement and balance sheet and then understanding what is going on is like a doctor taking a patients’ pulse. It tells us if our business is strong or weak. Fortunately for me, I had a great accounting team to compensate for my accounting deficiencies and provide me with what I needed to maintain my finger on the company’s financial pulse. The most basic function of the accounting team is gathering the company’s financial data, entering it properly into a solid accounting program, and then producing reports which provide guidance to the leadership team. Knowing all the nuances of accounting along with the associated tax implications would be helpful, but not necessary if you get these seven things from your accounting and finance team.

1. Instant access to your company’s financial scoreboard, anywhere, anytime. Just like in sports, businesses must not only keep score; they need statistics to know what’s working and what needs to be changed. As the small business owner, we need to know if we are winning or losing and technology, affordable computer power, and cloud computing means business leaders can have access to critical information with a few simple keyboard commands. Your accounting staff should create simple financial reports that you can access whenever you want, including via mobile phone, to keep you abreast of your company’s financial scoreboard. For me, I wanted to see daily revenue and sales numbers as well as any outstanding accounts receivable that needed attention.

2. Timely monthly financial reports While having daily information at your fingertips is great for a broad overview, the monthly financial reports, especially the income statement provided me and the management team with a comprehensive look into the inner workings of the company. It’s hard work for the accounting team to close a month out, especially when the number of transactions is high. But the sooner they can compile monthly financial statements the better information you will have to guide your decision making process.

3. Keeping on top of accounts receivable

credit is a signal that this client needs to be monitored.

You can have great revenue and terrific margins but if you aren’t on top of your accounts receivable all that becomes meaningless. One bad debt can wipe out a month, quarter and possibly a years' worth of profits. Instruct your accounting team to have a daily accounts receivable review and alert you and the appropriate managers to any questionable account or situation. An accounting staff that understands the importance of keeping on top of delinquent accounts is worth their combined weight in gold.

6. Develop sources of financing relationships

7. Understand the business, industry, and role of

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5. Credit checks on all clients Your accounting team can help avoid any future bad debt problems by having a thorough yet not overly burdensome credit policy. At my company, we rarely extended credit yet we still required a credit application. Taking payments by cheque or credit card still involved risk and we felt it was best to see if a client had a clean credit history upfront. A history of bad

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Your accounting team must play a different role when it comes to securing lines of credit or sourcing financing. They must step out of their bookkeeping role and become a salesperson. Meeting with local bankers, financial companies, and other potential lenders to develop lines of credit is as much as a sales function as selling your products. A capable accounting manager who can step into this role and feel comfortable provides a invaluable service to your company.

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to arbitrarily cut marketing expenditures. This is the result of not understanding the role of marketing in keeping the company moving forward. Tom Panaggio is cofounder of Direct Mail Express and Response Mail Express and author of The Risk Advantage: Embracing the Entrepreneur’s Unexpected Edge (River Grove Books). Visit www.TheRiskAdvantage.com.

' bXV]b cWPc Xc b cX\T c^ WXaT _a^UTbbX^]P[ PRR^d]cX]V WT[_ Running a small business can be taxing (pun intended), especially when it comes to keeping your books in order. While you may be trying to do it all yourself to save money, hiring a professional can be well and worth the expense. 1. You’re deciding on an entity. One of the first things a business owner must decide is what kind of entity the business should be. With so many types of entities out there, it’s best to consult an expert. Hiring an accountant can help you decide the best entity for you. 2. You need help with financial reporting. If you feel you need help with keeping your finances straight, an accountant can help. Accountants can develop and set up an accounting system to fit your business, which can help make year-end financial reporting much simpler. 3. You need help with taxes. Not knowing how to properly fiile your taxes could have dire consequences, ranging from audits to the possibility of fines or even jail time! An accountant can help you fill out the correct tax forms and make sure you send the proper forms to the right people in a timely manner. 4. You’re being audited. In the event you get audited by the government, it helps to have a knowledgeable expert on hand to guide you through the process. An accountant can give you advice on how to deal with the auditing process and what to do afterwards. 5. You’re having trouble with deductibles. It’s important to know that deductible laws vary, so if you need help figuring out what you can and can't deduct, you need to contact an accountant who will be knowledgeable about the laws and regulations surrounding deductibles.

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6. You aren't separating personal & business expenses. Sometimes your personal expenses can bleed over into your business expenses. Knowing the difference between the two expenses is important because business expenses are tax deductible. An accountant can instruct you on which expenses are personal and which ones you can claim on your business taxes. 7. You’d like help with financial statements.  If you run a company and have found comprehending financial statements to be a problem, an accountant can help you better understand how your company is doing. An accountant will talk you through the statement, making you a better informed business owner. 8. You’d like advice about large purchases For transactions that might make you pause, you may want to consult an accountant as they can help you make the best decision about certain transactions, such as buying or leasing a property or making a large capital investment.

IMPRINT CANADA _ 0D\ -XQH

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"+.!/%#$0 We asked suppliers and distributors to share their outlook on the future of our industry and their top priorities for the coming year. Here is what they had say:

FWPc Xb h^da X]Sdbcah ^dc[^^Z U^a ^eTa cWT ]Tgc ! !# \^]cWb. " I see a very positive outlook for the industry over the next 12-24 months. Â The economy remains on solid footing and companies continue to look for unique and innovative ways to reach their customers. Â Promotional products remain a very effective way to create an emotional connection with the end consumer and there is significant opportunity to take market share from other advertising mediums by being strategic with customers." - Catherine Graham, RIGHTSLEEVE "We feel that our growth will outpace the industry in Canada, and certainly adding retail brands will drive this growth. Our comprehensive portfolio will ensure that we have growth in the next 12-24 months, well ahead of industry growth rates." - Doug Hayes, Ash City /alphabroder Canada

"The economy is in a slow repair, and this will help corporate profits benefiting the industry as a whole. The larger players will get stronger and smaller players will get weaker. The landscape is changing; direct importing by distributors/end buyers will continue on its trend putting a further squeeze on the industry as a whole." - Ralph Goldfinger, Canada Sportswear Corp.

"We’re extremely bullish on the forecast for the next 12 to 24 months. Onestop decoration is going to be a hot topic for soft goods and hard goods suppliers alike.  Decorating techniques are evolving at an unprecedented rate and offering customers the best value and the best options is going to be paramount." - Alex Morin, Debco Solutions "The promotional products and custom garment markets are exploding. This is based not only on my own knowledge of our sales and of activity at trade shows but also on recent survey reports that garment distributor sales (in the US) are up considerably. The leaders will be the companies that can meet this intense and fast-moving demand for custom." - Ted Stahl, GroupeSTAHL

"We see continued consolidation and the need for enhanced efficiency to meet the service level demanded by clients. We also foresee the continued engagement and review of marketing efforts through social media platforms." - Marc Roy, BrandAlliance "We have weathered a recession and have moved to a cautious period of slow growth fuelled by worldwide quantitative easing. The North American market place mood is slowly changing to optimism but that will take some time. Barring a global political meltdown, at Magnus we believe we'll see minimal growth over the next 24 months." - Neil Macdonald, Magnus Pen

FWPc S^ h^d bTT Pb QTX]V cWT QXVVTbc X]Sdbcah RWP[[T]VT X] cWT ]Tgc $ hTPab. "Some of the biggest challenges will revolve around the supply chain.  Emerging countries are going to compete with China for business." - Alex Morin, Debco Solutions "I  wish I had a crystal ball, but the continual movement towards digital will be interesting to see. Will we see the end of a traditional sales person?" - Jas Brar, Entripy Custom Clothing " In the longer term, I think we need to attract the “best and the brightestâ€? people to our industry and that requires a far greater understanding of the industry in general. We are the largest industry that no one knows about in North America. We also are a fun industry filled with great and dynamic people. My thoughts are that this should be an industry young people aspire to be a part of." Doug Hayes, Ash City /alphabroder Canada "The way each user business segment (small, medium, large, enterprise) does business will significantly evolve over that extended time frame, continuous technology advancements, increased consolidation amongst large/enterprise segments and fast paced evolving buying behavioural habits." - Marc Roy, BrandAlliance

"We believe over the long term the biggest challenge the industry faces is adapting to the emerging business model." - Neil Macdonald, Magnus Pen

" The industry's biggest challenge is going to be its ability to adapt to technological change. Â In order to be able to meet the increasing demands of customers for quick turnaround in idea generation as well as order processing and delivery, distributors need to get more efficient at managing all aspects of the sales cycle. Â There are tectonic shifts going on right now with technology and data delivery which distributors and suppliers need to understand and adapt to." - Catherine Graham, RIGHTSLEEVE " In adjusting to the changes in garment technologies; garment decorators are going to have to look for the niches in which they can excel in order to remain relevant for their customer base." - Ted Stahl, GroupeSTAHL

"Streamlining the process from manufacturer to end buyer" - Ralph Goldfinger, Canada Sportswear Corp.

FWPc Xb cWT c^_ _aX^aXch U^a h^da R^\_P]h X] cWT ]Tgc ! \^]cWb. "The implementation of business intelligence (ERP) system; developing our North American presence for existing and future clients; evolving our Brand." - Marc Roy, BrandAlliance

"Our focus is to continue to grow, focus on processes and increase efficiency"

"The integration of alphabroder brands into our existing product range is the top priority. Hand-in-hand with that, is ensuring and maintaining service levels to our existing and new customers. Our top priority is executing a seamless integration and becoming the consummate apparel supplier for all of our distributors’ needs." - Doug Hayes, Ash City /alphabroder Canada

- Jas Brar, Entripy Custom Clothing

"Moving technology to the next level. We are investing in R & D for adhesives, inks and equipment as well as infrastructure and information technology, particularly how we interface with our customers. We want to make it as easy as possible for our customers to do business with all our companies. In addition, we are moving forward with the expansion of live, online educational events through our StahlsTV programming." - Ted Stahl, GroupeSTAHL

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"Our top priority is to get our supplier partners working more closely with our sales team. Â Our objective is to have our supplier partners more deeply understand our business and allow our team to be more nimble with idea generation for clients. Â We are achieving this by creating a Preferred supplier program and asking our supplier partners to be using commonsku which is the industry platform our team uses to run our business." - Catherine Graham, RIGHTSLEEVE

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In 2007, the City of Toronto wanted to participate in the 40th Anniversary of the Toronto Caribbean Carnival Parade (formally Caribana). Then-mayor David Miller approached Edwards through The Remix Project - a charitable organization which trains and assists underprivileged youth and helps them gain access to creative industries. Brock explains that the City =PM Ɔ = 8 /TWI\ I\ \PM ,IZQJIVI /M[Q\Q^IT

wanted to be integrated in the Carnival in an authentic way so Up to that point, the apparel they developed was they launched a float in the parade and outfitted City exclusive and if you didn't personally know one of the staff with their soon-to-be-famous logo, which up to partners, you really had no way of getting access to a that point had never been put out to the public. shirt; this created a buzz around the city that fuelled "That sparked everything," recalls Brock. "The feed- demand to the point where they knew they needed to back from staff and parade attendees was incredible. do something. Soon after the parade, the requests for T-shirts just "We started hosting pop-up shops at local venues came flooding in." around Toronto and we'd put a call on our social media In 2009, the company launched their website which, networks announcing 'we'll be here for 4-5 hours, and in addition to including a very successful online store, these are the items we are selling'" says Brock. showcases Toronto in a manner in which they feel that Each time they have a sale (approximately once a mainstream media doesn't. "We month) the line-ups would be took the approach of shining a light around the block and they would on the city through our eyes and sell close to 1000 T-shirts in a delivering our unique perspective single afternoon. on art, food, music, culture, and Due to the growing demand for style," explains Brock. "We've built their apparel, the company began up something very special and we producing year round, and in just 5 feel people have taken notice. years, Brock estimates that they've They certainly have as the comsold upwards of 30,000 pieces pany has launched numerous innova8VM WN Ɔ = 8 [ XWX]TIZ KWTTIJWZI\QWV[ _Q\P both through the aforementioned ,IVILQIV ZM\IQT OQIV\ ;WW\[ ,IVILI

tive collaborations with organizashops and via their online store. tions like Roots Canada, Tourism 1 Ɔ T.O. is currently working on expanding their Toronto, Nike Canada, American Express, and Hennessy. offerings to include hoodies, track suits, toques, jewelThe company's collaboration with Roots Canada lery and more. "Depending on how well these new is an ongoing annual one in which they produce a products are received, this will dictate how deep we go limited-edition commemorative 1 Ɔ T.O. Roots T-shirt with production," explains Brock. for Canada Day. The company's name also relates to their philosophy The company also collaborated with Roots to produce in production as they try to keep things as local as posspecial edition tank tops and T-shirts for the Toronto sible. "We know this drives the cost up, but if we can Caribbean Carnival Parade, and in 2012, 1 Ɔ T.O. spon- support local businesses, we do." sored a float in the parade which featured Toronto Raptor Amir Johnson and artist Kardinal Offishall. The company recently started working together with Nike; the first initiative was a sponsorship for the 1 Ɔ T.O. running team which took part in the Sporting Life 10km Race to raise money for Camp Oochigeas (an organization that provides kids with and affected by childhood cancer with unique opportunities for growth through challenging, fun, enriching and magical experiences). "We are super excited to give back to such a good cause," says Brock, hinting that more joint initiatives with Nike in the not-so-distant future are quite possible.

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VAPOR APPAREL Sublimation Friendly, Screen Printing, Embroidery, Heat Transfer and much more. High-quality performance apparel. Manufactured with PURE-tech™ permanent moisture wicking technology. Does not fade or wash away with time. Partnered with Unifi, Inc. to develop the Eco line. Men, Women and Youth lines. Other features include: UV Protection, Microbacterial Resistant, Stain Resistant, Reduced Static and Fast Drying.

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