IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS
A Tristan Communications Ltd. Publication
Savvy Toronto-based company finds success branding the city as their own By Adriano Aldini, Imprint Canada
"They" say that success doesn't come easy, and most often "they" are right. But, if you have a great idea and you understand your audience and know how to market to them, well then things tend to become much simpler. Such was the case for the now Ăźber-popular 1 Ć&#x2020; T.O. What started out as a simple idea in 2007 quickly morphed into a revered brand across =1. Ć&#x2020; = 8 /8>7-.;<#
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You may have seen IVL +ZaIV +ZWKS people wearing their iconic T-shirts, or witnessed first-hand the crowds that flock to buy their gear at random pop-up shops around Toronto, or you may be part of their vast social network which is comprised of well over 50,000 followers and includes a successful blog which gets thousands of views each and every day. "We were the first to brand the City of Toronto," says creative director and co-founder Bryan Brock, who - together with his partners Tyrone Edwards (aka T-RexXx - TV personality and host of E! Movie Night) and Giancarlo Falcioni - came up with the idea after they realized that Toronto was lacking something fundamental. "Before us, you could wear a Toronto Maple Leafs jersey or a Raptors or TFC jersey, but that's pretty much limited to sports fans and those that subscribe to that culture," explains Brock. "We noticed that there was nothing that represents the diversity that everyone in Toronto talks about and tries to celebrate, so we decided to bring the simple idea of 1 Ć&#x2020; T.O. to the forefront." Indeed they did. 9ZWNQTM KWV\QV]ML WV 9IOM
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Volume 21, Issue 3
Seven Things Every Small Business Owner Needs From Their Accounting Team By Tom Panaggio
I will admit it, I just couldnâ&#x20AC;&#x2122;t stay awake in accounting class in college. Sure it might have been the fact that it was an early morning class. Or it may have been the concept of double entry, FIFO, LIFO and whatever other terms my professor was throwing at us which made no sense whatsoever. How could something be a debit and credit at the same time? And of course I justified my disinterest with a studentâ&#x20AC;&#x2122;s most famous rationalization, â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;ll never need this in the real world, Iâ&#x20AC;&#x2122;m a marketing major!â&#x20AC;? Wrong! *KKW]V\QVO KWV\QV]ML WV 9IOM !
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We highlight some of the hottest new colours and combinations for this summer 6 5>A4B867C 5>A C74 5DCDA4
We asked suppliers and distributors to share their views on our industry's future 14 F7>;4B0;4 A4C08; B0;4B
Statistics Canada's reports on wholesale and retail sales for period ended March 2014 38