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Volume 25, Issue 6
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@GO LG := 9 ?J=9L E9F9?=J Managerial experts and co-authors James Manktelow and Julian Birkinshaw outline why self-awareness should be priority number one for managers seeking to improve their performance and that of their business. 6
@GO LG EGN= QGMJ ;DA=FLK H9KL HJA;AF? Customer service and sales specialist Jeff Mowatt breaks down what you must do to move your customers away from buying based on price point alone. 8
?DG:9D J=L9AD MH<9L= Retail headlines from global markets are highlighted.
In todayâ&#x20AC;&#x2122;s digital times, there are so many ways in which to communicate with your audience and to share what your business is up to. Social media has given us many innovative tools to reach our demographic creatively. From tweets to posts to timelines to news feeds, the amount of information that we get bombarded with nowadays is truly staggering. Everyone is fighting for peopleâ&#x20AC;&#x2122;s finite attention spans (which - largely as a result of the proliferation of social media - has become shorter and shorter). Oftentimes, the content you post simply gets lost in all the digital noise out there. You need to cut through all of that if you want .NNMK\Q^M ^QLMW KWV\MV\ K]\[ \PZW]OP
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JWUJIZLML _Q\P WV I LIQTa JI[Q[ engage with your audience. This is why video is thriving right now and itâ&#x20AC;&#x2122;s all the rage in content marketing. ?QLMW 6IZSM\QVO KWV\QV]ML WV 9IOM
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Technology can enhance trust-based relationships with your clients, but there is no substitution for face-toface time. Here are 11 tips that will help you use high-tech tools in a smart and meaningful way.
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Technology does a lot but it canâ&#x20AC;&#x2122;t do everything; sometimes we forget that. We can get so dependent on email and social media that we lose sight of what people really need from us especially in business. Yes, clients expect to connect with us in many virtual ways, but they also crave the deep and meaningful connections that can only come from face-to-face (or at least voice-to-voice) connections. It can be tricky to walk the line; too little tech and youâ&#x20AC;&#x2122;ll seem out of touch, too much and youâ&#x20AC;&#x2122;ll lose the personal touch that helps keeps customers loyal and engaged. In my book, The Success Code: A Guide for Achieving Your Personal Best in Business and Life, I explain how you can find the right balance.
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