IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS NOVEMBER/DECEMBER 2021
A Tristan Communications Ltd. Publication
INSIDE THIS ISSUE SUPPLIER NEWS
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NATIONAL IMPRINT CANADA SHOW
The premiere promotional products and imprintable sportwear show kicks off the 2022 new year on Janurary 7 & 8 at the Toronto Congress Centre. 12
NEW PRODUCT SPOTLIGHTS
Check out the latest wearables, headwear, drinkware, advertising specialty and supplies and equipment from the industry’s leading suppliers. 18
Volume 28, Issue 6
How to Increase Your Business with Upselling and Cross-Selling Adriano Aldini, Imprint Canada
Upselling and cross-selling are two highly effective techniques for boosting sales. Many businesses have successfully implemented these tactics into their standard business model. Before we dive into how to successfully upsell and cross-sell for your business, let’s go over these terms briefly and differentiate the two.
Upselling vs. Cross-selling: What’s the Difference?
Upselling is a sales technique Both of these tried and true techniques can help boost your sales and pad your bottom line. that encourages customers to spend more by purchasing an upgraded, premium version of the original product he or she was looking for. Businesses will try to create an up-sale by influencing a customer to spend more on a product that is essentially the same as the original.
Boost Your Sales, continued on Page 10
When It’s Time to Divorce Your Clients It’s Me, Not You (Actually, Maybe It Is You!) By Kate Zabriskie
Do any of the anecdotes below ring familiar to you? Certainly they must. Over a hundred of her clients only use her services once a year. They expect champagne service on a beer budget, and they pull her attention away from the people she works with regularly. This group is weighing her down, and after some soul searching, she’s decided they’ve got to go. Her business is running her, and it’s not working.
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Plain and simple, he doesn’t like working with them. They pay late, they always look for extras, and they’re generally unpleasant. Life’s too short, he doesn’t need the work, and today is the day he’s pulling the plug. They pay their bills on time, they’re as regular as clockwork, and Divorcing clients is never easy, but sometimes it’s absolutely they’re no longer profitable. They’ve been great clients, and she neccessary for the best interest of your business. dreads having to tell them they’re no longer a fit. Nevertheless, due to resource constraints, it’s got to be done. Divorcing Clients, continued on Page 8
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