Imprint Canada November/December 2016

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IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS NOVEMBER/DECEMBER 2016

A Tristan Communications Ltd. Publication

INSIDE THIS ISSUE INDUSTRY NEWS

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Get caught up on the latest industry news.

IS YOUR EGO HINDERING YOUR SUCCESS?

Professor Edward D. Hess explains why your ego may be the biggest hindrance to your success in the workplace. 6

GLOBAL RETAIL NEWS

Apparel headlines from retail markets around the globe.

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2017 TORONTO IMPRINT CANADA SHOW

Exhibitor listings, seminar line-ups, sponsors, travel and accommodation listings. 8

HOW TO USE INSTAGRAM STORIES TO EXPAND YOUR BRAND

Volume 23, Issue 6

Last Minute Holiday Gift Ideas For Staff and Clients By Adriano Aldini, Imprint Canada

The leaves outside have changed colours, the days have gotten shorter, and the summer that has passed us by was all but a distant memory. The end of 2016 is rapidly approaching; by the time this magazine went to press, there will be but a few weeks until the end of the year. In the September/October 2016 edition of Imprint Canada magazine, we stressed the importance of starting your holiday sales forecasting and marthoughtfulness, last minute gifts for your keting planning early. If you decided With some clients and staff can still be awesome. not to heed that tidbit of timely advice, you may now find yourself in a bit of a pickle with respect to time and availability of products. If you’re only now starting your search for the perfect holiday gift items for your key clients and /or staff, you haven’t left yourself a lot of room for planning and execution, but there is still hope for all of you procrastinators out there! Last Minute Holiday Gifts, continued on Page 20

The Power of “Old School” Service: Four Reasons Your Business Should Bring It Back

Instagram recently launched a new video-sharing feature to compete with Snapchat’s success. Learn how to leverage Instagram Stories to expand your engagement with your brand’s audience. 12

NEW PRODUCT SPOTLIGHTS

See the latest wearable, advertising specialty, and decorating supplies & equipment offerings from industry suppliers. 24

By Joseph A. Michelli

As the tech industry has grown exponentially over the past two decades, and the millennials continue to grow into powerful positions, companies have innovated wildly to gain a competitive advantage and to keep up with relentless customer expectations. Better, faster, easier! This is the battle cry. Oh, and make sure there’s an app for that. It’s no surprise that streamlined, vertical organizations are popping up everywhere these days. Yes, this is what customers wanted, but isn’t there something cold and impersonal about many 21st century transactions? You’re not imagining it. Yes, customers still demand the speed and efficiency. But what they really crave is that feel- Try to find ways to remind your customers how far back your relationships have gone, and emphasize that you ing of an old school company that takes the time to really strive to foster a lasting relationship well into the future. know them, engage them, nurture them. Customer Service, continued on Page 16

BY THE NUMBERS: CANADIAN SURVEY OF MANUFACTURING

ONLINE EDITION www.imprintcanada.com/magazine

creativity to delivery ONE STOP

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Outerwear • Apparel • Headwear • Winter Technical - Innovative - Reliable - Affordable

www.fersten.com 1.800.565.7462 sales@fersten.com


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