October/November 2020

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IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS OCTOBER/NOVEMBER 2020

A Tristan Communications Ltd. Publication

INSIDE THIS ISSUE GLOBAL RETAIL NEWS

4

THREE REASONS POTENTIAL CUSTOMERS MAY DISTRUST YOU

Customer Service expert Jeff Mowatt explains straightforward techniques to build trust with customers and prospects . 8

LETTING GOOD EMPLOYEES GO DURING TIMES LIKE THESE

Business development expert Deb Boelkes outlines best practices on letting employees go during difficult economic times. 9

NEW PRODUCT SPOTLIGHTS

Leading suppliers showcase their newest product offerings. 18

Volume 27, Issue 5

Nine Steps to Lead Your Team In Uncertain Times By Kate Zabriskie

If there is one thing about business that doesn’t change, it’s that business will always change! Be it through the advent of new technology, loss of a key employee, new laws that govern the way your industry does business - or even a takeover by another company change is a forever constant. No matter what the change may be, the The one constant in business (and in life) is last thing your team wants to hear from you change. Leading your team during times of is, “…Okay, now what do we do?” uncertainty requires planning and flexibility. An effective leader will need to lead their team through any change that should occur and do so with confidence to inspire others to be confident as well. The transition should be as smooth as possible and be done so in a way that looks as if the change were already expected. Uncertainty, continued on Page 10

Virtual Selling Is Now Critical To Your Business By Adriano Aldini, Imprint Canada

The Imprint Canada Virtual Trade Show

SPECIAL ANNOUNCEMENT

Due to the ongoing Covid pandemic, the January 2021 National Imprint Canada Show will be postponed to a date to be announced in the new year.

Virtual selling is currently the new norm; are your salespeople prepared for the unique challenges this presents? If your sales reps aren’t prepared with skills and techniques suited for the virtual sales environment, you risk losing the attention and engagement that’s so critical to winning complex deals. Before the pandemic, the number of sales calls that were virtual was a mere fraction of what they are now; with the impacts of social distancing, that number has skyrocketed. Great web conferencing platforms are within everyone’s reach, but don’t make the mistake of thinking that technology is all you need. Attention and engagement are hard enough to achieve when conducting a face-to-face meeting. It’s even harder over the web, when you’re reduced to a thumbnail image on a conferencing app.

Limited attention = Less engagement

Closing complex, high value deals requires you to influence the decision-making part of your buyer’s brain. Getting maximum engagement is a minimum requirement to using buyer psychology to influence big-ticket deals. In this article, I outline a few key techniques for driving attention and engagement during virtual sales meetings.

Virtual Selling continued on Page 14

To continue providing attendees with the Canadian industry's largest trade event, Imprint Canada will present a special two-day Imprint Canada Virtual Trade Show, January 6 & 7, 2021.

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October/November 2020 by Tristan Communications - Issuu