October/November 2020

Page 1

IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS OCTOBER/NOVEMBER 2020

A Tristan Communications Ltd. Publication

INSIDE THIS ISSUE GLOBAL RETAIL NEWS

4

THREE REASONS POTENTIAL CUSTOMERS MAY DISTRUST YOU

Customer Service expert Jeff Mowatt explains straightforward techniques to build trust with customers and prospects . 8

LETTING GOOD EMPLOYEES GO DURING TIMES LIKE THESE

Business development expert Deb Boelkes outlines best practices on letting employees go during difficult economic times. 9

NEW PRODUCT SPOTLIGHTS

Leading suppliers showcase their newest product offerings. 18

Volume 27, Issue 5

Nine Steps to Lead Your Team In Uncertain Times By Kate Zabriskie

If there is one thing about business that doesn’t change, it’s that business will always change! Be it through the advent of new technology, loss of a key employee, new laws that govern the way your industry does business - or even a takeover by another company change is a forever constant. No matter what the change may be, the The one constant in business (and in life) is last thing your team wants to hear from you change. Leading your team during times of is, “…Okay, now what do we do?” uncertainty requires planning and flexibility. An effective leader will need to lead their team through any change that should occur and do so with confidence to inspire others to be confident as well. The transition should be as smooth as possible and be done so in a way that looks as if the change were already expected. Uncertainty, continued on Page 10

Virtual Selling Is Now Critical To Your Business By Adriano Aldini, Imprint Canada

The Imprint Canada Virtual Trade Show

SPECIAL ANNOUNCEMENT

Due to the ongoing Covid pandemic, the January 2021 National Imprint Canada Show will be postponed to a date to be announced in the new year.

Virtual selling is currently the new norm; are your salespeople prepared for the unique challenges this presents? If your sales reps aren’t prepared with skills and techniques suited for the virtual sales environment, you risk losing the attention and engagement that’s so critical to winning complex deals. Before the pandemic, the number of sales calls that were virtual was a mere fraction of what they are now; with the impacts of social distancing, that number has skyrocketed. Great web conferencing platforms are within everyone’s reach, but don’t make the mistake of thinking that technology is all you need. Attention and engagement are hard enough to achieve when conducting a face-to-face meeting. It’s even harder over the web, when you’re reduced to a thumbnail image on a conferencing app.

Limited attention = Less engagement

Closing complex, high value deals requires you to influence the decision-making part of your buyer’s brain. Getting maximum engagement is a minimum requirement to using buyer psychology to influence big-ticket deals. In this article, I outline a few key techniques for driving attention and engagement during virtual sales meetings.

Virtual Selling continued on Page 14

To continue providing attendees with the Canadian industry's largest trade event, Imprint Canada will present a special two-day Imprint Canada Virtual Trade Show, January 6 & 7, 2021.

Stay SAFE wearing a

SEE PAGE 6 FOR MORE

fully

DECORATED fabric mask m

a wide

se l

C

ho

os e

fro

Discover new products and network with industry suppliers from the safety of your own device.

REGISTER FREE at www.ICvirtualshows.com

Great web conferencing platforms are a key tool in successfully transitioning to virtual selling, but they are not the only factor.

Washable & Reusable Comfortable & Soft Follows CDC guidelines

fersten.com

ec

tio

n

N e w !Disposable In stock

masks

Adjustable nose clip

Comfortable elastic ear loops

er 3 lay mask

of

DECORATION OPTIONS

18

COLORS

see page 11 Fersten Worldwide

Questions about our gear? Contact us 1•800•565•7462 ©2020 | www.fersten.com



OCTOBER/NOVEMBER 2020 Covid-19 vaccine Phase-3 trial in November.

Light At The End Of The Tunnel As Canadian citizens -- not to mention Canadian businesses -- we are facing the reality of a second wave of Covid-19 and it’s oncoming impact. The question we are all asking is, how far away is the light at the end of this tunnel?

Just recently (September 16), Canada’s Minister of Health - Patty Hadju -signed an interim order that introduces a temporary regulatory pathway, which will help expedite authorization for COVID-19-related drugs and vaccines without compromising patient safety. As of October 2020, Health Canada began receiving submissions for approval under the drug authorization Interim Order for COVID-19. Health Canada will carefully review all of the data provided. Before any new vaccine or treatment is made available to Canadians, it must be shown to be safe and effective.

The glimmer we see comes from a potential vaccine. Currently, there are more than 150 Covid-19 vaccines in development worldwide, with 10 of those in Phase-3 clinical trials.

Only compelling medical and scientific evidence will enable public trust to be accepting of immunization. Any political meddling (perceived or real) could erode that trust. Governments, public health officials and advocacy groups must be prepared to address hesitancy and build vaccine literacy so that the public will accept immunization when appropriate.

Moderna, a front-runner to develop a vaccine, has announced that they expect interim results from its

We then hope that enough people vaccinate in order to make it effective on a wide-scale. Canada’s chief public

PEN

health officer Dr. Theresa Tam stated recently “(Health Officials) are still trying to determine what percentage should get vaccinated, but international consensus is the 50 per cent mark.” From a business standpoint, the Organization for Economic Cooperation and Development has stated that if a vaccine deployment was set to be rapid, the research body estimates the global economy could grow seven per cent in 2021. Overcoming the general public’s vaccine resistance may bring about incentive to create vaccination programs when a vaccine does in fact become readily available. Perhaps even a “vaccine passport” will be adopted to provide access to social, sporting, entertainment and business events. Regardless of how far that light at the end of the tunnel may be, we must continue moving forward towards it individually, as an industry, and as a country.

EXPERIENCE A HIGH PERFORMANCE GEL PEN

NEW!

ALWAYS VIVID WRITING with intensely bold ink colours NO SMEAR, NO BLEED PERMANENT INK TECHNOLOGY for an exceptional writing experience

CONTOURED RUBBER GRIP for a comfortable writing experience

THE SAME GREAT LOOK AND FEEL,

NOW IN A GEL PEN!

NEW!

Signature Profile® Grip

Comfortable grip for any writing task

Ultra Smooth Gel Ink So your pen glides across the page

ca.newellcustomwritinginstruments.com/

October/November 2020 | IMPRINT CANADA

3


GLOBAL RETAIL NEWS Burberry launches gaming technology for fashion design Burberry, and digital production agency Koffeecup, have joined forces to develop a new software that simplifies the process of placing prints onto garments. The new software places a two-dimensional print onto a 3D product template, immediately showcasing how the finished product will look and providing real time instant feedback. The use of 3D is now embedded in Burberry’s merchandising model, with the first products designed using this new technology available in the pre-fall 2020 collection. Using the application has reduced paper usage at the design stage by two thirds. “This new software is a great example of digital innovation and cross-functional collaboration. Our internal 3D development team, who built the successful games B Bounce and B Surf, saw an opportunity in how their technology could streamline a part of the product design process. Our collaboration with Koffeecup enabled us to bring our idea to implementation and we are thrilled with the result,” said Mark Morris, senior vice president of digital commerce at Burberry.

Kering Group’s Q3FY20 sales down 4.3% Kering SA, the French global luxury group which owns luxury brands Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen and Brioni among others, posted 4.3 per cent revenue decline to $4.4 billion (all figures US) in its third quarter (Q3) fiscal 2020 ended on September 30, compared to the revenue of $4.6 million in the same period previous year. Kering Group’s online sales continued to grow with 101.9 per cent in the third quarter, led by North America and Asia-Pacific. Sales in North America increased 44.1 per cent, driven by a 1 10-06-2020 rebound in Emblemtek_Imprint_Sept-Oct2020-1.pdf local demand, and Asia-Pacific grew 18.5 per cent,

THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS October/November 2020 - Volume 27, Issue 5

Gap exploring closure of company-operated stores in Europe Gap Inc., is exploring the possible closure of its companyoperated Gap stores in the UK, France, Ireland and Italy at the end of the second quarter in 2021. The company is also reviewing its warehouse and distribution model and its Gap and Banana Republic company-owned e-commerce operations in Europe. “A possible outcome is the closure of our EU distribution centre in Rugby,” said Mark Breitbard, head of Gap Brand Global. “As we conduct the review, we will look at transferring elements of the business to interested third parties as part of a proposed partnership model expansion. Franchise partnerships are a strong and cost-effective way to amplify the brand,” added Breitbard.

True Religion emerges from bankruptcy True Religion Apparel has emerged from US Chapter 11 bankruptcy under a court-approved plan that significantly reduced the company’s debt and provides it with liquidity to execute its growth plans over the next several years. “The reorganization has allowed the company to reduce its operating costs and lower its debt load, and emerge a profitable, lean operating company with a healthy balance sheet. The path is now clear for True Religion to continue its reinvigoration of its iconic American brand,” said chief executive officer Michael Buckley. Simon Property Group, the landlord on a substantial number of True Religion’s retail stores, was an essential partner PM in 1:56 the company’s reorganization.

M

Y

CM

MY

CY

CMY

K

IMPRINT CANADA | October/November 2020

ONLINE EDITION

Source: Fibre2Fashion.com

fuelled by excellent momentum in Mainland China. However, sales performances in Western Europe plunged 41.0 per cent and Japan came down 22.8 per cent severely hampered by the halt in tourism.

C

4

IMPRINT CANADA www.imprintcanada.com/magazine

NEWS 1

NINE STEPS TO LEAD YOUR TEAM IN UNCERTAIN TIMES CONTʼD PG 10

1

VIRTUAL SELLING IS CRITICAL TO YOUR BUSINESS

4

GLOBAL RETAIL NEWS

8

THREE REASONS POTENTIAL CUSTOMERS MAY DISTRUST YOU

9

HOW TO LET GOOD PEOPLE GO IN TIMES LIKE THESE

CONTʼD PG 14

NEW PRODUCT SPOTLIGHTS 18 24 28

WEARABLES SHOWCASE ADVERTISING SPECIALTY SHOWCASE SUPPLIES & EQUIPMENT SHOWCASE

PUBLISHER

Tony Muccilli : tony@imprintcanada.com

PRODUCTION MANAGEMENT

OFFICE ADMINISTRATOR

Maria Natale : shows@imprintcanada.com

GENERAL INQUIRIES

Adriano Aldini : news@imprintcanada.com

feedback@imprintcanada.com, (905)856-2600

CONTRIBUTORS

ADVERTISING SALES

Katie Zabriskie, Adriano Aldini, Jeff Mowatt, Deb Boelkes

Tony Muccilli (Toronto) Tel: (905) 856-2600 Fax: (905) 856-2667

MARKETING COORDINATOR

Steve Silva : feedback@imprintcanada.com Imprint Canada is published six times per year by Tristan Communications Ltd. The contents of this publication may not be reproduced either in part or in whole without the consent of the copyright owner. The views expressed in this publication are not necessarily those of the publisher. Request for missing issues are not accepted after three months from the date of publication.

TRISTAN COMMUNICATIONS LTD. Publications mail agreement no. 40025740 Return undeliverable mail to: 190 Marycroft Avenue, Unit 16, Woodbridge, Ontario, L4L 5Y2 Email: shows@imprintcanada.com ISSN: 1480-1884 GST Registration #: RT892913294


64EZ0 White

Navy

A D E C O R AT O R ’ S D R E A M COME TRUE Our Gildan Softstyle® EZ Print T-Shirt offers a super smooth canvas, allowing for exceptional printing results. We washed high-stitch density 100% ring spun cotton with enzymes to create the softest, cleanest surface you could dream of. In four popular colours, EZ Print t-shirts are the modern-classic fit tees that’ll get your graphics noticed.

RING SPUN SOFT

mygildan.ca



B R A N DN E WH E A TP R E S S E S C O MI N GI NH O T ! F i n dt h er i g h t H e a t P r e s s t os t a r t o r g r o w y o u r b u s i n e s s !

A 2 Z ™S wi n gA wa yH e a t P r e s s

C r a f t H e a t P r e s s T h i s a ff o r d a b l ea n dc o mp a c t C r a f t H e a t P r e s s i s t h ep e r f e c t s o l u t i o n f o r h o mec r a f t i n ga n dh o b b y s p a c e s .

H o t r o n i x ®3 6 0I QH a t H e a t P r e s s I n t r o d u c i n gt h en e wc r e a s ef r e e , s c r o r c hf r e eC a pH e a t P r e s s . N o w y o uc a np r i n t a l l t y p e s a n ds i z e s o f h a t s wi t hj u s t o n ep l a t e n .

T h eA 2 Z ™S wi n gA wa yi s a l o wc o s t , p r o f e s s i o n a l , s t a r t u p h e a t p r e s s . I t d e l i v e r s a c c u r a t e t i me , t e mpa n dp r e s s u r ee v e r y t i mey o up r i n t .

T oor dernowv i s i ts t ahl s . c a/ heat pr es s mac hi nes orc al lusat800521 5255


News {Business Development}

Three Reasons Potential Customers May Distrust You By Jeff Mowatt

It’s always interesting to hear the response from managers when asked about what factors truly impact sales. Many will reference the economy, customer demographics, competition, and recent innovations. While those factors certainly play a big role, I often find when training sales and service teams, that employees inadvertently chase away new potential customers. It usually happens within the first few moments of customer communication, and most employees have no idea that they are committing these offenses. Consider these three reasons potential customers may distrust you or your team members.

1. Faking Familiarity. Imagine that you are relaxing at home at

the end of a long day. The phone rings and the voice at the other end replies, “Hello, is this Mr. or Ms. So-and-so?” “Yes,” you answer. The caller’s next line, “And how are you this evening?” Thinking quickly you turn to your sweetheart, extending the phone, “Honey, it’s for you!” The telemarketer in this example made an all-to-common mistake: faking familiarity. It’s true that customers want to be treated in a friendly manner, but managers and employees need to recognize that before you can foster friendly feelings, you need to create trust.

The telemarketer lost trust in the first five seconds when they asked a stranger, “How are you?” The potential customer has never met the caller, so the person really doesn’t care how they are feeling. One of the techniques I share in my training sessions on cold calling methods is to never ask a stranger how they’re are doing. Instead, salespeople get better results by opening with, “Hello, is this So-and-So? - or - “Hi, I’m So-and-So with ABC Company. We’ve never met. The reason I’m calling is…” In other words, you’ll get better results by acknowledging up you’ve never met (which demonstrates that you are being upfront and honest) rather than insincerely inquiring about the health of a total stranger. Consumers seem to be taking the advice that parents give their children: “Come straight home, and don’t talk to strangers!” That means that beyond telling employees to be friendly with customers, managers need to quip their staff with tools for establishing trust.

Today’s consumer is more educated,

streetwise, and, frankly, way more cynical about salespeople’s motives than ever before. 2. Evasive Answers. Which person would you trust in this scenario: You are a customer asking two different employees a simple question: “When can you deliver this?” Employee A’s response: “Well, this is the busy season for us and the plant is operating at about a two-week turnaround. That means it will be delivered by March 15th.” Employee B’s response: “By March 15th. This is the busy season for us and the plant is operating at about a two-week turnaround. That means delivery by March 15th.” As the customer, you’re likely to have more confidence and trust in Employee B because she/he answered your question with a direct answer, then elaborated. Employee A sounded as though they were avoiding the question. When trust is our primary objective, better to opt for instant honesty. In other words, answer the question directly, and then elaborate; it’s a subtle technique that’s often overlooked. 3. Slight exaggeration. I have spoken at conventions for three major real estate corporations who each claim that they are number one in the industry. While you and I know all three companies can’t be first, when we read the fine print, we find that each is using different metrics to rank themselves at the top. What does the client care if you happen to have the most sales, most realtors, or most offices in the country? At best, those are features that aren’t meaningful to the average customer. All they’ve done by claiming to be number one (when their competition is doing the same), is raise the skepticism of the customer. This use of slight exaggeration is the third reason customers distrust us; people have become so inured to organizations claiming to be the first, best, and/or biggest, that they often tune-out when they hear it from employees, advertisements, the media, or read it on websites. To influence the customers’ buying decisions, we’d better provide more than grandiose claims. Fortunately, there are three pieces of information to help to sell ideas, products or services. Your message should convey: What the benefit is; how you are unique; and the evidence to prove it. Together the benefit, uniqueness, and evidence are known in marketing circles as a Unique Selling Proposition or USP. Your USP helps to remove doubts and raise buying interest. Bottom Line: Before blaming external factors, managers would do well to look at their customer communications to see if there’s room for improvement in building trust. About the Author: Jeff Mowatt is a customer service strategist and Hall of Fame speaker. He’s the author of the bestsellingbusiness books: Becoming a Service Icon in 90 Minutes a Month and Influence with Ease. Jeff heads his own training company and has written and produced 13 self-study coaching tools. His Influence with Ease® column has been syndicated & featured in more than 200 business and online publications.

8

IMPRINT CANADA | October/November 2020


News {Business Development}

Letting Good Employees Go During Times Like These With anxiety at an all-time high, how you do the dreaded deed really matters. By Deb Boelkes

No leader wants to let an employee go. Unfortunately, in these harsh and uncertain economic times, more and more of us find ourselves having to deliver some very bad news. Without question, it’s one of the most painful parts of being a leader. But you can let people go without abandoning them emotionally, and as the pandemic continues for who knows how long, it’s a skill every leader needs to learn. Actually, how you lay someone off should be an extension of how you lead. Great leaders do both with compassion, integrity, and candor. They lead with an open heart and the assurance that employees do have what it takes to excel, and they let people go the same way. Heartfelt leaders inspire employees, engage their emotions, and help them pinpoint and pursue their passions. In my book, Heartfelt Leadership: How to Capture the Top Spot and Keep on Soaring, I explain what such leadership looks like in action. Full of real stories and lessons from top heartfelt executives, it teaches you to transform from a person people follow because they have to, to a person they want to follow. And it doesn’t shy away from talking about what it looks like to fire someone the heartfelt way.

right there next to this employee as I laid out the details of what was going to happen. Obviously, this physical closeness likely can’t happen now due to social distancing. But leaders can and must find a way to keep that spirit of human connection and caring—even if you must deliver the bad news via video chat. Schedule a one-on-one meeting when you have time because you will want to offer plenty of space for the conversation. If you keep your message authentic, from the heart, and honest, they are most likely to receive it well.

Here are my 6 tips to follow: 1. Follow the Golden Rule. If you must lay somebody off, the best approach to take is: Do unto others as you would have them do unto you. The Golden Rule is a guiding principle that leaders should live by every day, but never is it more important than when employees are at their most vulnerable. Imagine how you would want to be treated if you were to lose your job and move forward with that in mind. You would not want to hear bad news via email or a mass Zoom call, or be treated as if you didn’t matter to your supervisor and your company. 2. Maybe you can’t be by their side, physically—but you can be emotionally. In my book, I explain how I had to lay off a team when I worked for AT&T. When my first team member came into my office, I motioned for him to sit on the sofa instead of in one of the chairs on the opposite side of my desk and I immediately came out from behind my desk and sat right next to my team member, turning toward him. I was

3. Spell out their unique strengths and reassure them that they’ll be able to leverage those strengths again. This is a time, in particular, when people need to be reminded of the gifts they bring to the table. Be specific as you recount the many contributions the person has made to the team and the organization. Share how much you honour, respect, and admire them and remind them that other organizations will recognize and value their skills and abilities as well. Reassure the person that these terrible times won’t last forever; a sense of hope may be the best gift you can give them right now. 4. Help them brainstorm their next step. After you have broken the news, roll up your sleeves and make yourself an ally to your employee as they begin envisioning their future. Discuss with them what they would really love to be doing going forward. Brainstorm about the type of jobs they would

love to have. Review the kind of companies in the local region or elsewhere that might have good opportunities for them to do the things they really want to do. To get the ball rolling, ask, “What is important to you in life, and what makes you excited about your career?” Listen closely to each response. 5. Wholeheartedly commit to helping them find their next role. Assure the employee that you will do everything in your power to help them land their dream job. Call around to any contacts you have and inquire about potential job opportunities for each member of your staff. Give referrals freely. Help them come up with stretch assignments that will give them more experience and prepare them for potential opportunities they are interested in pursuing. 6. Help coach them through the interview process. Touch base with the team member through their interview process at other companies. Make yourself available to run mock interviews and check in often to see how they are doing. They will appreciate having a mentor through this challenging process. Is it unorthodox to keep in touch with employees after you let them go? Perhaps - but if you truly care about someone, you will want to. And who knows? You may be able to bring the person back at a later date. When I had to lay off my team at AT&T, each employee went off to better, more exciting positions. A few started their own businesses, and I was even able to bring back others as contractors. The point is that just because you’re letting someone go doesn’t mean their life is over. There’s no escaping the discomfort and pain caused by layoffs, especially in our current environment of uncertainty, but these steps keep the suffering to a minimum. You have the responsibility to send an employee off into the job market hopeful and inspired, not angry or hurt. If you’ve done your job right and acted from a place of love, they’ll leave knowing that the best part of their life is still ahead. About the Author: Deb Boelkes is the author of The WOW Factor Workplace: How to Create a Best Place to Work Culture and Heartfelt Leadership: How to Capture the Top Spot and Keep on Soaring. She is not just a role model heartfelt leader; she’s the ultimate authority on creating best places to work, with 25+ years in Fortune 150 high-tech firms, leading superstar business development and professional services teams. As an entrepreneur, she has accelerated advancement for women to senior leadership. Deb has delighted and inspired over 1,000 audiences across North America.

October/November 2020 | IMPRINT CANADA

9


News {Business Development} Uncertainty, continued from Page 1

contributions were worthless. An effective team leader will highlight such projects and give credence to past accomplishments as jobs well done, while at the same time leading the team into the new direction.

Employees and contractors may feel unsure and fearful about any new direction a business may be taking or change they are forced to deal with; as their leader, their cues as to how to act and how to feel will come directly from you. As such, it is important that you have a solid action plan in place to deal with just such a scenario. Below are nine tips to help you when leading your team through uncertain times:

7. Don’t hide the challenges

There will be times when even an effectively created plan will hit a stumbling block, or even come to a screeching halt. Don’t hide challenges when they occur; instead, share them with your team. They may have valuable input and will feel more invested in helping to overcome any obstacles as you bring them into the discussion.

1. Know that the path to the eventual goal is not always a linear one

As a team is dealing with change in the workplace, it is not as simple as announcing it, adapting to it, and moving toward goals. Employees and even leaders may have changing feelings about the process and that is normal. Recognizing and addressing these concerns as they arise is a healthy way to deal with them and is expected in a situation that may feel full of turmoil or even traumatic at times.

2. Identify key leaders and stakeholders early in the process

As the process of change begins, it is important to identify those in your team who represent true leadership qualities. They can be seen as stakeholders in the process and support you in your efforts to lead the team through the change and onto greater success. These individuals will be crucial in helping to instill confidence and keep the team moving together toward the stated goals.

3. Construct a solid plan

Even small changes need a plan. That plan should address changes in processes, products, and expectations of the people involved. If a change is drastic, you might have to construct an entirely new business plan. Creating a plan and sharing it with your team will go a long way toward giving them a feeling of stability as they move together in this new business environment.

8. Carefully listen to all concerns

As a leader, your employees and contractors will take cues on how to feel and react directly from you.

4. Clearly identify goals

Failing to communicate clearly defined goals is one of the worst errors leaders can make when guiding change. If employees don’t have a firm sense of what they are moving toward, they may end up just … moving. Clearly define objectives and how you will support your team in meeting them. Your key stakeholders, as identified in point #2, will play a vital role here as they lead by example in making decisions and actions that support accomplishing these goals.

5. Continually define and redefine the change as necessary

During a time of uncertainly, rumours abound. When your team doesn’t know some aspect concerning the change at hand, they will begin to speculate. This can lead to confusion, worry, and employees looking elsewhere for employment. The best plan of action is to be upfront and communicate with your team any information you have as you get it. Simply knowing what is going on will instill confidence and quell fears, even if the information is not all that good to begin with.

If there is one thing about busi6. Don’t discount the past. ness that doesn’t change, it’s that Oftentimes, new changes mean discarding the old ways of doing things, and projects once seen as vital are “kicked business will always change. to the curb” so to speak. This can leave those team members who worked on such projects feeling slighted and that their

One issue that many leaders fail at is truly listening to their team. They may take a “this is the way it is now, so deal with it” approach and this can quickly lower morale and make team members feel defeated in an already scary situation. Instead, make yourself available to your team and listen to them. Sometimes, simply venting about the changing environment will do wonders to help someone deal with what is going on. And other times, their insight could be invaluable in helping you do your job as well.

9. Clearly state all performance objectives

Of all the things that will affect the changing workplace environment, uncertainty among team members can be the greatest obstacle to overcome. One way to combat that early on is to clearly state any changes in performance objectives and reviews. Employees will want to know exactly how and when they will be reviewed and what criteria will be a factor as well. This will allow them to focus on their own objectives and give them a sense of confidence as they move through the changing environment. Change can be scary, full of surprises, and extremely challenging at times. But, if you have a plan of action, communicate effectively with your team, and move towards new objectives with confidence and a team that is committed as well, you can survive and even thrive in the new adjusted business environment.

About the Author: Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team help businesses establish customer service strategies and train people to live up to what’s promised. For more information, visit www.businesstrainingworks.com.

2-Ply Face Masks

Reusable Face Masks for All Your Custom Decorating Needs These blank face masks are the perfect canvas for adding company logos, sports teams, unique designs, and much more! Choose from adjustable or elastic ear loops for a secure and comfortable fit around your nose, ears, and mouth. Design your own custom Face Masks. Provide us with your artwork and we will decorate your face masks for you! Use promocode CPMASK15 for 15% OFF Face Mask CAD-PRINTZ Services!

10 IMPRINT CANADA | October/November 2020


Stay SAFE

wearing a

fully

DECORATED

fabric mask Washable & Reusable Comfortable & Soft Follows CDC guidelines

l se tio n

h

of

C

engineered to easily fit on all Fersten ear protective caps

ec

se o o

m fro

Double Layer General Use Cotton Mask with EAR LOOPS

a wide

Black

Blueberry

Navy

Yellow Orange

Chocolate Brown

Burgundy

Purple

Grey Royal

Red

White

DECORATION OPTIONS Graphite

Stone

Mango

18

Forest

Sand

Khaki

Disposable ! w e N

Style FP901 - Imported, in stock and available in 18 colors

Style C901 - USMCA friendly, available in black, navy, white, stone, burgundy

COLORS

In stock

masks

Adjustable nose clip

Comfortable elastic ear loops

3-ply

Style FP991 Medical face mask - ASTM Level 1 FDA certified and approved Size: 17.5cm x 9.5cm Color: Blue

Fersten Worldwide Questions about our gear? Contact us 1•800•565•7462 ©2020 | www.fersten.com

Style FP995 N95 face mask (non-medical) - Folded FDA certified and approved Color: White




News {Business Development} Virtual Selling, continued from Page 1

1. Provide value from the first minute

It’s never been more important to start a meeting by delivering value. If you haven’t already, ditch the “what’s keeping you up at night” questions that are sure to cause eye-rolling. Instead, lead with the unique perspective you have from dealing with dozens of companies like the one you’re speaking with. Discovery is important, but only after you’ve established value. Start the meeting with a fresh idea or unique challenge you’ve identified through working in your prospect’s industry. Doing so will: • Deliver value from the start so people will see the benefit of paying attention. • Frame the discussion in an area where you offer unique value. • Create a safe space for prospects to admit they have a problem.

2. Engage your audience (even if it’s uncomfortable)

With the short supply of attention and engagement, your sellers are fearful of doing anything that might drive away an interested buyer. According to a survey of over 300 B2B salespeople, 42 per cent of sellers try to “reduce friction” by keeping the conversation verbal only, while 46 per cent of sellers add only minimal friction, asking prospects to use a web link to virtually walk through a sales deck. The problem is, by not asking your audience to do anything, you are making it easier for them to tune out. A Corporate Visions study found that adding some friction can often lead to a more productive conversation. Asking a prospect to write down some words or draw a picture increased message effectiveness, seller credibility, and

information recall. Further, in a live simulation conducted in partnership with a Corporate Visions client, using interactive visuals increased sales by 24 per cent year over year.

3. Lean on visuals and make them dynamic

The virtual buying experience can be highly distracting. To capture and keep people’s attention, your sales deck needs significantly more animation, movement, and slides to overcome your prospect’s “stimulation threshold.” In fact, research shows you need roughly three times the number of slides to communicate the same amount of information in a virtual conversation. This doesn’t mean you should include three times the information; if fact buyers will only remember about 10 per cent of what you said 48 hours later. So, it’s more about identifying your most important “10 per cent message,” and designing your sales deck so your prospects will stay engaged and remember your message when it’s time to buy.

Added Tips For Getting Up To Speed With Virtual Selling

Start with the reality that people still need to buy! The Virtual Selling phenomenon has infiltrated nearly every industry on the planet, and transactions are being executed 100 per cent virtually end-to-end to prove it. For many companies, this may be unchartered territory. But for all of us - especially those of us who aren’t going into our offices or onto our sales floors - it’s new ground that we must conquer. At the end of the day, there’s a lot more to Virtual Selling than just using FaceTime or subscribing to Zoom. Set up specific times each day on your calendar to work on the really, really critical priorities for Virtual Selling. And if you are not yet on the video messaging bandwagon, it’s time to get there, and fast! It’s not that difficult; you can

By not asking your audience to do anything, you are making it easier for them to tune out. do it two different ways: You can record yourself in a video message, which is powerful because it allows your prospects to see you and receive your positive energy. You can also point the camera at your product or a specific feature that might be important to the customer, and simply narrate behind it. These videos should only be about 30 seconds long, but they will have a very high impact. Once you shoot the video, attach it to a text message or email and click “Send”. Simple as that. Once you get comfortable sending out videos, then you can get comfortable with the idea of video chats. Here are six crucial Virtual Selling tips that can help you improve your pitches and processes during physical distancing: 1. Double down on the communication with buyers in backlog to keep them “sold.” 2. Send out video tours, messages and testimonials to leads in your pipeline. 3. Set follow-up appointments & video chat appointments with existing leads. 4. Set up calls & video chats with NEW leads. 5. Talk to your past customers — keep those social bonds strong and you’ll also get great social proof when you need to ask for a testimonial. 6. Build in timeblocks to keep your admin/paperwork current so that you can continue to move foward.

Right now, more than ever, is the time to lean into social connection. And video is a fantastic way to get social connection in with your customer during the virtual buying experience.

CUSTOMIZABLE FACE MASKS

EVERYDAY GREAT VALUE

NEW! Joto’s personalized face masks for both sublimation and transfer papers/ transfer vinyls.

FILTER FACE MASKS Each filter mask includes 2 filters

New Cotton Black

with Black Elastic Straps

for transfer papers or transfer vinyls

Polyester White with Black Elastic Straps for sublimation printing

Additional Filters Available

Sold in 20 packets per pack. Each packet includes 2 filters.

VISIT OUR WEBSITE FOR MORE DETAILS WWW.JOTOIMAGINGSUPPLIES.CA

14 IMPRINT CANADA | October/November 2020


STYLE # 860

ADULT UNISEX FEATHER WEIGHT CLASSIC JERSEY HOODY

STYLE # 600

ADULT UNISEX LIGHT WEIGHT TRIBLEND TEE

$5.95 EQP

$3.75 EQP

STYLE # 878

ADULT UNISEX HEAVY WEIGHT PREMIUM STRIPES PULLOVER HOODY

STYLE # 901

ADULT UNISEX LIGHT WEIGHT L/S CREW TEE

$8.95 EQP

$3.25 EQP

3535 Laird Road, Unit 13 Mississauga, Ontario L5L5Y7 TO ORDER : Email : orders@milltex.ca | Call : 905-820-1100 | Website : www.milltex.ca ADDRESS :



www.kingathletics.ca 100% MADE IN CANADA


Jerzees NuBlend Fleece Collection

WEARABLES

Featuring Jerzees most popular pre-shrunk fleece sweatshirt and sweatpants. This collection resists piling and shrinking with high-stitch density for a smooth printing canvas. Available in crew neck, hoodies, quarter zips and full zips in both adult and kid sizes. Perfect for any customization and branding.

Kenworth 5-in-1 Hi-Vis Coat Canada Sportswear's 5-in-1 Hi-Vis Coat (#L01275) features a 100% polyester oxford woven exterior jacket that is fully seam sealed with waterproof, breathable coating. Details include a snap detachable hood with adjustable drawcord, a chest zipper pocket and clear plastic ID holder, and lower front flap welt pockets with hook and loop closure. The 4” band with reflective and contrast tape are in WSIB configuration and this garment meets CSA standards. Available in Black, Navy, Yellow, Orange For more details, please contact Canada Sportswear, Tel: (416) 740-8020 or visit www.canadasportswear.com

For more information, contact Jerzees team at CanadaCustomerService@fotlinc.com

Jersey Knit Neck Warmer and Face Covering / Mask Refine your look with the Pori (FP567), offered exclusively from Fersten Worldwide. This jersey knit neck warmer and face covering / mask is ideal for embroidered and knitted logos and made from 100% Acrylic. Available in Black, Forest, Navy, Red, Charcoal, Royal and Fluorescent Orange. One size fits most.

Made in Canada Custom Toques AJM is offering the finest quality custom Canadian made toques. New this year are youth and slouchy shapes, the option to add cable rib knit, having a 6 seam (snug fit) option and the possibility of adding a “MADE in CANADA” hang tag. For more information please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

Town Plaid Scarfs

Lightweight Performance Jacket Fashion Biz introduces the new Ladies Fit in one of the latest styles: the Jasper. Style #SW932L is constructed from 100% Polyester soft knit marled fleece. Details include contrast soft shell panels for reinforcement in high wear areas, thumb holes in the sleeve cuffs are combined with softshell reinforcement, and two side hip zip pockets and chest mobile phone pocket with zip closure provide added functionality. Contact Fashion Biz at info@fashionbiz.ca, Tel: 855-424-9226

EVERYDAY GREAT VALUE

Whiteridge Inc., is showcasing its Town Plaid Scarf. Offered in three classic plaid designs - White (shown), Black, and Grey - this scarf features the durability of acrylic with a cashmere-like feel. Size: 12"x75". For more information, please visit www.whiteridgeinc.com

ONE VINYL TO RULE THEM ALL

LOW TEMPERATURE (265°F) 3 - 5 SECONDS

WORKS ON:

LOW PRESSURE

◦ COTTON ◦ POLYESTER ◦ POLYESTER/COTTON, ◦ UNCOATED NYLON ◦ LYCRA ◦ NEOPRENE AND MORE...

REDUCED PRESS MARKS

CUTTABLE VINYL

PRINTABLE VINYL

DYE RESISTANCE

FOR MORE INFORMATION

CUTTABLE VINYLS: WWW.JOTOIMAGINGSUPPLIES.CA/ONE4ALL-CUT.HTML PRINTABLE VINYLS: WWW.JOTOIMAGINGSUPPLIES.CA/ONE4ALL-PRINT.HTML 18 IMPRINT CANADA | October/November 2020


5

WC49214

wincan@windmillpressonline.com 866-418-7407

WC49213


WEARABLES

Carhartt Ashland Cap

Seam-Sealed Winter Jacket

The Men's Carhartt AshlandFirm Cotton Canvas Cap is a structured, high-profile cap with flat brim visor. Made from 100% firm hand cotton duck, this cap features Carhartt Force® sweatband which fights odours, while the FastDry® technology wicks away sweat for comfort. Detailing includes an adjustable fit with plastic closure, Carhartt label sewn on front, and Carhartt embroidered on back

Stay warm in the Anchorage (Men’s FW3220/ Women’s FW3225). This critically seam-sealed specialty jacket offers cool features, from 3MTM reflectivity to anti-RFID abilities and more, as well as a hook & loop detachable hood. Made from 100% Polyester Twill, this jacket is suitable for the toughest winter conditions -10°C to -35°C. Available in XS – 4XL (Men) / XS – 3XL (Women).

Fordetails, please visit www.corporateworkapparel.com or call 1-888-735-5057

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

Hockey Stripes Leading todays fashion trends, AJM introduces a new style of winter toque to its extensive line of winter headwear. Made from an acrylic rib knit, it features retail inspired horizontal stripes that resemble traditional hockey socks. With the added tricolor Pom Pom and 6 seam snug fit, this sporty toque is perfect for all outdoor and team events. For more information please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com

Knit Mittens The Graz (FP580) is the perfect accessory to keep you protected from the cold weather. These versatile Olympic knit mittens come with a 2 X 2 rib cuff and are made from 100% Acrylic. Ideal for embroidered and knitted logos, the Graz is available in Black, Charcoal, Navy, Royal and Red. One size fits most. Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

Hi-Vis Quilted Vest Canada Sportswear's Hi-Vis Quilted Vest (#L01225 ) is constructed from 100% polyester insulated diamond quilted taffeta vest and features a water repellent finish. Details include a knit collar, Zocket embroidery access, a YKK front zipper, two exterior side entry pockets and one inner patch pocket. The 4” band with reflective and contrast tape is in WSIB configuration and meets CSA standards. Available in Black, Navy, Yellow, Orange. For more details, please contact Canada Sportswear, Tel: (416) 740-8020 or visit www.canadasportswear.com

Russell Athletic Dri-Power Hooded Sweatshirt Dri-Power hooded fleece sweatshirt keeps you dry, comfortable with its moisture-wicking technology. Made with three-end fleece construction, our sweatshirts provide a smoother print surface for branding and are suitable for sideline and fan-wear programs. For more information, contact Russell Athletic team at RussellCanada@fotlinc.com

EVERYDAY GREAT VALUE

DRINKWARE

PET ACCESSORIES • Pearl Coating™ Premium Hard Coat for Sublimation • Super white finish allows for vibrant transfers • Lead and cadmium free, FDA Compliant

ORDER TODAY!

20 IMPRINT CANADA | October/November 2020

KITCHENWARE

HOME DÉCOR



WEARABLES

Carhartt Acrylic Watch Hat

Men’s / Ladies Pullover Hoodie

The Timeless watch hat is made of soft and warm 100% acrylic rib knit yarn with a fold-up cuff and Carhartt patch. Born in 1987, the A18 Watch Hat quickly rose as an icon. Originally designed as a workwear essential, it can now be found at construction sites and campgrounds, state fairs and football stadiums. Thick acrylic yarn makes this men's hat a warm option for the colder months. Soft to the touch, the stretchy rib knit creates a stay-put fit.

Canada Sportswear's Men's & Ladies' Pullover Hoodie (L00745 / L00746) features a heather 60% cotton / 40% polyester brushed back French terry (240 gsm). Detailing includes a unique hidden phone pocket with hook and loop closure under the kangaroo pocket. Other details include an adjustable drawcord in the hood and double layer self fabric cuff and hem. Available in Blue /Heather, Navy /Heather, Red /Heather, Black /Heather. For more details, please contact Canada Sportswear, Tel: (416) 740-8020 or visit www.canadasportswear.com

For more information, please visit www.corporateworkapparel.com or call 1-888-735-5057

Cable Knit Tuque

Insulated Jacket

Feel cozy and trendy in this cable knit tuque with a stylish faux fur pom-pom. Ideal for embroidered and knitted logos, the Aberdeen (FP646) is made from 100% Acrylic, with a 100% Polyester Pom-Pom. Available in White, Black, Charcoal and Tan. One size fits most.

Fashion Biz Introduces the new Insulated Jacket in its popular Razor Collection. Style #J030U features a 4 oz. body and 3 oz. sleeves with hi-loft polyfill insulation and a practical Stowaway hood. This fade and shrink resistant garment features Lightweight Microfibre features BIZ COOL™ treated Diamond stretch mesh lining. Available in 2 Solid Colour options and 2 Contrast Colour options.

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

Contact Fashion Biz at info@fashionbiz.ca, or call 1-855-424-9226

Celebrating over 95 years Proudly Canadian owned & operated

Threads, Bobbins, Backings, Sprays, Needles, Scissors & Sew Much More

PPE - THREADS & ELASTICS Stay Strong - Stay Safe We Are All In This Together NEWFOUNDLAND

MARITIMES

MONTREAL

info@cansew.ca 22 IMPRINT CANADA | October/November 2020

TORONTO

WINNIPEG

www.cansew.ca

CALGARY

EDMONTON

1-800-361-7722

VANCOUVER


STYLE # 777

ADULT UNISEX HEAVY WEIGHT ULTIMATE HOODY

STYLE # 869

ADULT UNISEX HEAVY WEIGHT MARLED VARSITY HOODY

$14.95 EQP

$13.95 EQP

STYLE # 935

$11.95 EQP

ADULT UNISEX HEAVY WEIGHT QUARTER ZIP JACKET

STYLE # 765

$9.95 EQP ADULT UNISEX HEAVY WEIGHT MARLED SWEATPANTS

3535 Laird Road, Unit 13 Mississauga, Ontario L5L5Y7 TO ORDER : Email : orders@milltex.ca | Call : 905-820-1100 | Website : www.milltex.ca ADDRESS :


Personalized Cigar Case

Genuine Leather Shoulder Bags from Hydeport DezineCorp Inc is showcasing its leather Shoulder Bags (L550-4 & L545-4) as part of their exclusive line of Hydeport products. These genuine top grain milled Nappa leather bags are big enough to hold your essentials and comfortable enough for hand-free on-the-go activities. Worn cross body or on the shoulder, these versatile pieces make a great gift or give-away for this holiday season! For more information, please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com

Koozie® Fabric Waterproof Bluetooth® Speaker This Koozie® branded Bluetooth® speaker (#32401), with its unique shape and compact size, allows you to take it almost anywhere. No need to worry about sand on the beach or dirt on the trail as this item is dust, sand and water proof. Enjoy powerful sound for up to 12 hours via Bluetooth® 5.0 technology that connects from over 30 feet away. Visit www.bicgraphic.com; email customerservice@bicgraphic.com or contact (888) 446-5242

Silver Tone Spirit Rings A great way to reward and appreciate your employees, volunteers, family and friends! Logoworks Canadian Made Spirit Rings are pewter with a shiny silver tone finish (with black lettering) and are available in 4 stock designs: Thank You - SPRTY, Hope - SPRHP, Strength - SPRST, Volunteer - SPRVR. Mix and Match from the stock designs or design your own. Available in sizes 5-12. Optional Dog Tag Style Necklace available at extra charge. Packaged in a biodegradable drawstring Bag. For more information, contact Logoworks, Tel: 866-465-8373 or visit www.logoworksinc.ca

24 IMPRINT CANADA | October/November 2020

The Initials Co. is showcasing its Cigar Case as part of its collection of personalized gifts. Made of alligator patterned leather, this cigar case holds 3 full size cigars and includes a stainless steel cigar cutter. With 2 decoration locations, this case can have your company logo in one nest and it can be personalized with the recipients initials on the other nest – or co brand it with two logos or add a stock medallion. With new elevated UV printed medallions, the minimum order is just 12 units. For more information please visit www.theinitialsco.com or email orest@csigifts.com

Washable Facemask Comes in Two Sizes Get Your Face Masks for Employees, Community & Valued Customers! Windmill Canada’s general use, non-medical grade face masks are washable with two sizes to choose from: Adult Small or Adult Large. Made with 65% Cotton, 35% Polyester fabric, these masks features three layers for added protection. The pleats catch particles & extend to be form fitting. Add your custom logo message to each mask. For more information, please contact Windmill Canada, Tel: 1-866-418-7407 or visit www.windmillcanada.ca

New Work From Home Gift Set Spector & Co. is showcasing the new Work From Home Gift Set (GF1081). This 2-piece set includes includes the Steps sport watch/ pedometer (#HW104) and the Asana Cooling Towel (#HW112). This set comes with a 2-piece black gift box with a printed sleeve, crinkle paper and shrink wrap. For more details, please visit www.spectorandco.ca

Light Up Your Campaigns Magnus Pen’s Lite Image twist action ballpoint pen features a stylus plunger, pocket clip, jumbo plastic medium point black ink refill and silver trim. This pen illuminates when laser and the stylus tip is pressed to show your logo in brilliance. For details, visit www.MagnusPen.com


EVERYDAY GREAT VALUE

SUBLIMATION PACKAGES Choices: Mug Press Flat Press Sublimatable Blanks

Features

◦ Astounding print quality, powered by PrecisionCore ° Roll Media up to 24” wide on 2” Core ◦ Built-in rotary Cutter ° Auto sheet feeders with up to 50 sheets capacity ◦ Compatible with both Windows & Mac

New VISIT OUR WEBSITE FOR AVAILABLE PACKAGES WWW.JOTOIMAGINGSUPPLIES.CA

25 IMPRINT CANADA |  October/November 2020


Get 360 Degree HD Personalization

Versatile, Multi-Use LED Light

Debco’s HD360’s full wrap decoration is now available in a truly personalized way. Now available is HD360 Personalization - your drinkware, with your name on it, all in a glorious full-colour, high definition imprint. Featured here is the Hawthorne 500 Ml. (17 Fl. Oz.) Aluminum Bottle.

Simplex Promo is pleased to showcase its Flashlight / Camp Light / Safety Light / Power Bank ( Product FL46 ). The CREE XPD LED with 140 lumen flashlight and the side light of 24 SMD LED with 600 lumen brightness along with a built in 3600 mAh Li-ion battery power bank, makes this a great item for home, travel or car. This item will be a saver when power is lost and light and power are needed.

For information, visit debcosolutions.com or contact (905) 669-2247

For more information, please visit www.simplexpromo.com or email info@simplexpromo.com.

Stanley® Brand Food Jars

Black Walnut Live Edge Serving / Cutting Board Logoworks is showcasing its Solid Black Walnut Live Edge Serving/Cutting Board. This eye-catching item is 10” W x 12” L and features two live edges and 1.25” Hanging Hole. Made in Canada, this board features a Natural food-grade mineral oil finish and includes a laser logo up to 4” square inches. Pictured with the 4-piece Deluxe Charcuterie Knife Set. Many more sizes and sets available on the Logoworks site. For more information, contact Logoworks, Tel: 866-465-8373 or visit www.logoworksinc.ca

Cozy Fleece/Sherpa Blanket With Hidden Embroidery Access Ecorite is showcasing its 50” x 60 Fleece Sherpa Blanket with a hidden 12” Zipper embroidery access - Item #B5685. Great as a year end gift, this item is available with a ribbon or clear vinyl cover. Visit www.ecorite.com for full details

CamelBak 12 oz. Camp Mug From sunrise to sunset, the strong and durable powder coat finish keeps the Camp Mug (#162725) looking good on the outside, while the copper vacuum insulation keeps drinks at ideal temperature on the inside. The tri-mode tumbler lid slides open for variated flow and is spill resistant when closed. A non-slip silicone pad on the base provides a soft landing on surfaces to avoid scratches and spills. Cold drinks will stay cold for 6 Hours; hot beverages will stay hot for 4 hours. For more information visit www.pnca.com

Wireless Charger & Sanitizer Box Starline is showcasing the 15W wireless charging pad built-in on top of a UV/LED cleaning box which emits disinfecting UV light. This item’s interior space measures 7.2” L x 4” W x 1.6” H and can be used for more than just cell phone cleaning. Use it to sterilize glasses, watches, jewelry, smartwatches, fitness trackers, ear buds, credit cards, keys, small personal grooming tools, and other small objects. Working process time is 5 minutes with an automatic shut-off at end of cycle or mid-cycle when lid is opened. Contact 1-800-361-7373 or visit www.starline.co

26 IMPRINT CANADA | October/November 2020

DezineCorp Inc is highlighting the Stanley® line of products this Holiday Season with great discounts on select products. Consider the Classic Food Jar in either 17oz (M1196SSGR) or 24 oz. (M1039SSGR) sizes. The double walled, vacuum insulated stainless steels jars are perfect for taking hot (or cold!) food on-the-go, and not having to worry about leaks. Tough and durable, the Classic Food Jars are a piece your customers, employees or friends will be sure to use for years. For more information, please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com

Pristine 10000 Wireless Power Bank with UV Sanitizer Coming Soon - the Pristine 10000 Wireless Power Bank with UV Sanitizer (#7121-78) has a rechargeable lithium polymer battery which works as a charging pad or a regular power bank. It also uses UV-C light technology without chemicals or mercury for sanitization to kill 99% of microorganisms tested. It can sanitize almost anything that fits inside such as large phones, keys, even medical supplies. It works with most plastic phone cases on. Included is a USB to Type C charging Cable. Packed in premium gift box. For more information visit www.pnca.com

Urban Peak® 50L Slate Duffel/Backpack Starline is showcasing the Urban Peak® 50 litre Slate Duffel/Backpack. Item BG367 is constructed from double coated 840D TPU with heat-sealed seams for better water resistance. The main compartment features diagonal zipper allowing for wider opening, and the adjustable air mesh shoulder straps allow use as a hand-held or longer length shoulder duffel bag or as a backpack. Attach the included adjustable cross body strap for an additional duffel carrying option Contact 1-800-361-7373 or visit www.starline.com for more details

Wireless Earbud Holder Hold on to your wireless earbuds with Martini-Vispak’s silicone Bracelet and earbud holder. Fits most standard size wireless earbuds snuggly. Get some peace of mind knowing that your earbuds are safely tucked away where you can see them, along with your brand identity. Keep your sounds and your brand close at hand. Contact sales@martinivispak.com or visit www.martinivispak.com for more information



Sprays & Bobbins For All Your Embroidery Needs American & Efird Canada, lnc. is the exclusive distributor for ODIF and BATABOFF™ for the Canadian market. The Bataboff™ pre-wound bobbins and ODIF Sprays and Adhesives for the embroidery market will complements the extensive range of quality thread products that A&E currently provides.

What could be E-Zee(ier) Cansew Inc. is showcasing the Pre-cut E-ZEE Backing & Topping® by Madeira. E-Zee Cut ® Away basic embroidery stabilizers are non-woven and soft. They are ideal for use with non-stable fabrics such as knits, sweaters, fleece and other fabrics with stretch. Cut Away embroidery stabilizers provide a softness that reduces irritation when worn next to the skin and will remain throughout the life of the garment. The type of fabric and, the design’s size and density will determine the weight of Cut Away needed. The excess stabilizer is trimmed away from the outside of the embroidery, leaving a stable foundation for the design.

For more information on these products please contact our Customer Service at 1800-361-0787.

LOWPROFILE® Embroidered Emblems

For more information, contact Cansew Inc.,1-800-361-7722 or info@cansew.ca or visit www.cansew.com

Rapidtag Automatic Screen Printing Machine RB Digital is offering the Rapidtag Multi-headed machine for up to 4 colour printing, normally used for printing on tote bags or sleeve prints. With the ability to print specialty applications such as high density or under-basing for darker garments. This machine is a great solution to screen print Face Mask. Call 1-800-263-1413 or email Zack.Neto@rbdigital. ca for more information

Produce High Quality Transfers With The OKI 711 Print Digital Solutions is offering the OKI 711 WT. This printer produces vibrant, low cost, full colour heat transfers with no weeding or maintenance required. Boasting a straight paper path, you can produce graphics and images on a number of different substrates including cotton, polyester, wood, glass, leather and much more. To make custom t-shirts, simply create your design, load your transfer paper and hit print. Through the Forever Transfer RIP, users have the ability to rasterize images, perform knockouts, control colours and manage whites, giving you the capacity for complete customization. Contact Print Digital Solutions, Tel: 1-800-608-4506 or visit www.printfinishingequipment.ca

Add sparkle & shimmering brilliance AND get a direct embroidery look with LowProfile® Embroidered Emblems! These emblems are defined by a few key characteristics: they are produced without Merrow borders; are often created with full-coverage embroidery; and relative to the original design, are often custom cut to shape. These emblems appear to lie flatter when applied to garments, and in many cases resemble direct embroidery. The emblems are manufactured with 100% polyester twill fabrics and 100% polyester embroidery threads, with up to 15 colours per design. When embroidered with metallic thread we can enhance the visual quality of the decoration. Visit emblemtek.com for more details.

New CraftPrinterTM Model V-10 Vastex has introduced an all-new CraftPrinter™ Model V-10 screen printing press for one-colour garments, promotional items, signage or other flat products. The compact unit measures 14" W x 28.5"D and weighs 25 lbs, making it portable. For higher production and/or multi-colour capability, the interchangeable print head, pallets and wheel lock assembly of the one-station / one-colour V-10 press can be transferred to the rotary frame of the company’s V-100 model to build a two-, three- or four-colour press at reduced cost when needs increase. For more information, visit www.vastex.com or contact sales@vastex.com

The New VersaUV LEC2-300

Full Color Fusion® Full Color Fusion® combines beautiful, high definition digital printing with the strength, durability, and soft touch of Versatrans' uniquely formulated transfers. Photo quality images with a full spectrum of colours, textures, and gradients are now possible for your garments, while still being highly cost-effective. Images come ready to press on clear release film for easy placement on to garments. No outlines, no filled knockout spaces.

The streamlined VersaUV LEC2-300 is an affordable UV printer/cutter that offers high-quality print results. Versatile and highly-productive, it does the job of multiple devices by directly printing, cutting, creasing and embossing onto card, film and other materials in one seamless workflow. Get true rich colour quality,vibrancy and detailed image quality. For more information, contact All Graphic Supplies, Tel: 1-800-501-4451 or visit www.allgraphicsupplies.com

For details, contact Versatrans, Tel: 1-888-414-7604; www.versatranz.com

Embroidery Machines Ideal For The Novice or Expert Melco's EMT16X embroidery machine and software are ideal for both the novice embroiderer and the expert. Features include advanced Actifeed technology, innovative new trimmer design, and improved software. Every new EMT16X includes comprehensive training, and unlimited telephone/email support for the life of the machine. For more information, call 1-888-805-8631 or check out the new Virtual machine demo at www.bit.ly/16xdemo

28 IMPRINT CANADA | October/November 2020

Epson F 6200 Dye Sublimation Printer The Espon F 6200 is a high-performance dyesublimation transfer printer designed with extreme reliability for true industrial - level production. This printer will deliver vibrant colours, intense blacks, sharp contours, and smooth gradations. This printer features an Advanced PrecisionCore TFP Print head, and a 8-channel, drop on demand ink jet head. For details, contact TG Graphics, Tel: (844) 876-2130 or visit www.tggraphics.ca


Washable and reusable masks To view our full line of new products, please visit our website

www.canadasportswear.com

Style: A001230 2 Layer polyester jersey facemask

Style: A001270 Scuba facemask

Style: A001240 Cotton Woven facemask

Style: A001510 Neck Gaiter

dian na

, servi

ng

an nadi s Ca

Proudly C a

For decoration options and pricing please call for more information

We are here FOR YOU

1-800-659-5174


吀䔀䄀䴀  唀一䤀 䘀伀刀䴀  䐀䤀 匀吀刀䤀 䈀唀吀伀刀  䘀伀刀  吀䠀䔀  䘀伀䰀䰀伀圀䤀 一䜀  䈀刀䄀一䐀匀 䐀䤀 匀吀刀䤀 䈀唀吀䔀唀刀  䐀ᤠ 唀一䤀 䘀伀刀䴀䔀匀  䐀ᤠ 준儀唀䤀 倀䔀匀  倀伀唀刀  䰀䔀匀  䴀䄀刀儀唀䔀匀  匀唀䤀 嘀䄀一吀䔀匀


Big K Imprint Ad October 2020 FINAL2_Layout 1 20-10-13 6:59 PM Page 1

King of Safety

Big K Dispensers

Big K Sanitizers

Big K Masks

BK-EARSAVER

BK-AUTODISP

BK-SANG-1G / SANL-1G / 1GPUMP BK-FACEMASK (BLK / GREY / NV)

BK-PROCELL-AA

BK-SANG-100ML / 500ML / 945ML

BK-DISP-CSTAND

BK-STAND

BK-DISP-CT60ML & DISPLAY BOX

BK-3PLY-BLK & BK-3PLY

BK-MOUTHSHIELD & BK-KN95

www.BigKClothing.ca

I N D U S T R Y S TA N D A R D P R O D U C T S • Q U A L I T Y & D U R A B I L I T Y T E S T E D • I N N O VAT I V E F E AT U R E S • P R O F E S S I O N A L LY E N D O R S E D


www.canadasportswear.com

Featured style : L00785 / Full Zip Hoodie

We are here for you


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.