IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS NOVEMBER/DECEMBER 2019
A Tristan Communications Ltd. Publication
INSIDE THIS ISSUE INDUSTRY NEWS
4
FIVE POTENTIAL HIDDEN COSTS OF YOUR SOCIAL MEDIA CAMPAIGN
Customer service and marketing expert Marc Gordon looks at five hidden costs of your social media campaign. 8
RECRUITING ADVICE FOR SMALL BUSINESS OWNERS
Consultant Scott Wintrip outlines how small businesses can find the best talent. 12
NEW PRODUCT SPOTLIGHTS
Leading suppliers showcase their newest product offerings. 22
TH 20 ANNUAL National Imprint Canada Show
National Imprint Canada Show FREE ONLINE REGISTRATION AT IMPRINTCANADA.COM
TORONTO CONGRESS CENTRE NORTH BUILDING
FRIDAY JANUARY 10: 10AM - 5PM SATURDAY JANUARY 11: 10AM - 4PM REGISTRATION OPENS AT 9AM
SEE PAGE 14 FOR MORE INFORMATION
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Volume 26, Issue 6
Questions to Ask Yourself When Developing an Effective Awards Program By Kristina Hublar, Bruce Fox Inc.
When building an awards program, it can feel overwhelming. However, you know that having a well-planned and effective recognition program increases value, desirability, employee retention, and much more. So where do you start when you Not all awards programs are created equally. Having a want to build an effective awards well-planned and effective recognition program increases program? employee retention, and so much more. Since every organization is different, we will provide a series of questions to help get a program started, then you can grow and develop your program as needed. These questions will assist you in defining and refining the program, which will make writing out the framework and overall program plan a breeze. Awards, continued on Page 10
How to Collect from Late Paying Customers Nine tips for getting paid without creating hard feelings By Jeff Mowatt
Have you ever experienced the awkwardness of having to call a customer to remind them to pay their bill? You need to walk the fine line of diplomacy. Being a pushover won’t get the customer’s attention. Being too pushy can offend, risking losing not only money that’s due, but future business as well. Most of the training I do is on choosing words that enhance trust and differentiate your service to make price less relevant. You can use these same trust building principles to gain cooperation with customers who aren’t paying. Consider these tips to help you collect from late paying customers:
Collecting from late paying customers requires diplomacy, patience and communication.
1. Do your homework
Start by gathering details about the invoice and about how much overall business the customer does with you. Collecting, continued on Page 6
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