IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS
A Tristan Communications Ltd. Publication
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Volume 22, Issue 5
The Complete Guide to Equipment Leasing
Uncorking the Bottleneck: Managing Capacity
By: Jenny O’Callaghan, National Leasing
By Richard Romano, Industry author
Let’s say you own a business, and like any good business owner, you want your business to grow. One way to do that is by buying the latest toys‌or, I mean equipment. You know – the shiny, new, does-everything-you-want-it-do-and-thensome equipment. Equipment like that will boost your efficiency and let your company make a lot more money 5MI[QVO Q[ IV IT\MZVI\Q^M \W X]ZKPI[QVO WZ
by boosting \ZILQ\QWVIT TMVLQVO BW] KIV XW\MV\QITTa KTIQU
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on a daily IKKW]V\IV\ NWZ JM[\ XZIK\QKM[ IVL WX\QWV[ I^IQTIJTM bais. However equipment is expensive; even if business is booming, you may not want to burn through your company’s cash to pay for it. You could go to traditional lenders and get a loan, but the process can be tedious and time consuming with all the meetings and paperwork involved. The fact of the matter also may be that you’d really rather not tie up your lines of credit. After all, you never know what might come up.
About five years ago, a small digital print shop based in the UK began offering customized photo books. They ran a Facebook promotion, and, expecting a modest bump in volume, the shop was shocked when the promotion went 6IVIOQVO KIXIKQ\a PI[ [MZQW][ QUXTQKI\QWV[ NWZ
viral and orders poured in by the K][\WUMZ [I\Q[NIK\QWV IVL ]T\QUI\MTa ZM\MV\QWV bucketload. The small staff - and limited equipment - had to work around the clock and on weekends to keep up with the demand — after all, criticism of the shop’s service could just as easily go viral. Although it’s been said, "that’s a good problem to have," it wasn’t really. The company did manage to fill all of its orders in a timely manner, and learned a valuable lesson - not only in the power of social media management - but in capacity management as well. ,IXIKQ\a KWV\QV]ML WV 9IOM !
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Get caught up on all the latest industry news
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So what do you do? Your business canâ&#x20AC;&#x2122;t grow without better equipment, but you canâ&#x20AC;&#x2122;t get better equipment without paying for it. But donâ&#x20AC;&#x2122;t worry, thereâ&#x20AC;&#x2122;s another way to get the equipment you need now. A better way: leasing.
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Author Jeff Sauro outlines six tips for breaking down this critical growth predictor 12 >E4A2><8=6 CF8CC4A 7DA3;4B
Mike Thimmesch debunks common hurdles that newcomers to Twitter complain about 16 B4E4= F0HB C> B?>C 4=CA4?A4=4DA80; 3=0
New York Times best-selling authors, Michael Houlihan and Bonnie Harvey, highlight the benefits of hiring entrepreneurial candidates 18