Imprint Canada September/October 2014

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IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS

A Tristan Communications Ltd. Publication

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Volume 21, Issue 5

Mid-Layer Versatility

How to Buy a Sublimation System

Apparel serves many purposes and can be layered or worn on its own to suit an individual’s environment. Mid-layers have come a long way in the past couple of years by incorporating more technology and aesthetically-pleasing design details. No longer is there just the option of a standard polar fleece. There’s a myriad of mid-layer variety to suit a customer’s needs - from lightweight performance jackets to brushed back fleece jackets to mÊlange bonded fleece jackets. Below are a few of the top trends we’re seeing in mid-layer garments for late 2014 and early 2015.

Making the decision to get into any business takes a lot of consideration: Is there a viable market I can tap into? Do I have enough money to invest in what I need to be successful? What kind of competition will I face? How much of my time and resources will I have to commit? Only you can know the answers as to whether this is the right move for you. However, if you find you are ready to either start a sublimation business or add sublimated products to your current business, this article is for you. We will walk you through the research and planning that will help you make the best choice <]JTQUI\QWV XZQV\MZ[ ][M QVS[ \PI\ IZM

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By Elson Yeung , Ash City

1. Moisture Wicking Performance Performance fused with technology is a trend that can now be found in almost all corporate apparel. The evolution of performance and technology has made these visible and invisible details a staple not only for outdoor activities and sports, but for the office and casual wear as well. The incorporation of the less visible, but comfort and function-driven moisture wicking performance, is evident in many mid-layer pieces this season. Moisture wicking was initially used in base layers to keep professional athletes comfortable underneath their uniforms. Now it has become a necessity in many performance mid-layers within a supplier’s collection. Whether participating in a team event, cheering from the sidelines or working within a corporate environment, many mid-layer pieces, such as fleece and interlock jackets, are made to keep you at ease with their impressive moisture wicking performance. ?MZ[I\QTQ\a KWV\QV]ML WV 9IOM !

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By Robin Kavanagh

Assess Your Needs

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Sublimation, or dye sublimation, is a digital imprinting process that enables users to embed colour into the surface of a product that is either made of polymers or has a polymer coating. This is done using a simple create-print-press process. <]JTQUI\QWV KWV\QV]ML WV 9IOM

WHAT'S INSIDE 8=3DBCAH =4FB

Get caught up on all the latest industry news

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We look at unique gift ideas to consider (and which to avoid) for executives and CEOs 14 F7>;4B0;4 A4C08; B0;4B

Statistics Canada's reports on wholesale and retail sales figures for period ended May'14 38

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More Fashion

More Exclu sives

Featuring

Order now

www.ashcity.com

1-866-274-2489

convenience | accuracy | delivery | choice

IMPRINT CANADA September/October 2014 - Volume 21, Number 5

Follow us: twitter.com/imprint_canada

SEPTEMBER/OCTOBER 2014

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HOW TO BUY A SUBLIMATION SYSTEM CONTINUED PG 6

Chicken or the Egg? Many businesses – big and small - in today's environment of instant gratification seem to have adopted the philosophy that rapid growth - while challenging - is the best way to build a company. The "Grow Big Fast" concept extends to companies working in every sector. After all, growth implies opportunity and opportunity equals potential capital. A problem is that explosive growth is not necessarily the best option, especially for small-to-medium sized businesses lacking the service infrastructure to accommodate this growth. Expanding and growing sales is fundamental to the sustainability of any business; that said, so is the level of service that is provided to customers. If the former is so rapid and exponential that it compromises the latter, then that growth may very well be short-lived as loyal client (a.k.a. "golden" customers) may eventually take their business elsewhere due to the drop in service quality.

A degradation in service is not something which will be appreciated on your clients' part, especially having helped build your business.

MID-LAYER VERSATILITY CONTINUED PG 8 INDUSTRY NEWS SOCIAL MEDIA MARKETING TIPS GIFT GIVING FOR HIGH PROFILE CLIENTS BY THE NUMBERS

Success can kill a company as quickly as failure. To grow a business demands resources and infrastructure, and only a certain level of growth can be maintained without addressing other areas, namely service.

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WEARABLES SHOWCASE

It is easy for companies enjoying increased sales to be tempted to aggressively add sales staff and beef-up marketing efforts to generate more business. However, this should not happen at the expense of maintaining a fluid service infrastructure in place for their existing customers.

31

AD SPECIALTY SHOWCASE

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SUPPLIES & EQUIPMENT SHOWCASE

Just because you can sell more product doesn't always mean you should, primarily when sales growth deteriorates customer service levels! Do you outlay capital, tie up cash flow and crank up the service side before the anticipated sales roll in? Or do you wait for the increase in capital to arrive and then invest in infrastructure?

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Compromising your company's service reputation while experiencing exponentially growing sales is a fine line to walk. Even the most loyal of customers have a limit to their patience. Customer service begins before any sale. Making a client feel warm and fuzzy creates a sense of security for your client to purchase from you. Once lost, chances are your client will not be as trusting.

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PUBLISHER Tony Muccilli : tony@imprintcanada.com PRODUCTION MANAGEMENT Adriano Aldini : news@imprintcanada.com

CONTRIBUTORS Elson Yeung, Joanna Wiseberg, Robin Kavanagh, Jeremy Juhasz MARKETING COORDINATOR Steve Silva : feedback@imprintcanada.com OFFICE ADMINISTRATOR Maria Natale : shows@imprintcanada.com GENERAL INQUIRIES feedback@imprintcanada.com, (905)856-2600 ADVERTISING SALES

Tony Muccilli (Toronto) Tel: (905) 856-2600 Fax: (905) 856-2667

Imprint Canada is published six times per year by Tristan Communications Ltd. The contents of this publication may not be reproduced either in part or in whole without the consent of the copyright owner. The views expressed in this publication are not necessarily those of the publisher. Request for missing issues are not accepted after three months from the date of publication. TRISTAN COMMUNICATIONS LTD. Publications mail agreement no. 40025740 Return undeliverable mail to: 190 Marycroft Avenue, Unit 16, Woodbridge, Ontario, L4L 5Y2 Email: shows@imprintcanada.com ISSN: 1480-1884 GST Registration #: RT892913294

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IMPRINT CANADA

Industry News Gildan Activewear announces fiscal 2014 third quarter results

Company Included in Dow Jones Sustainability World Index for a Second Consecutive Year Gildan Activewear Inc. (GIL; TSX and NYSE)

announced net sales in the third quarter amounted to $693.8 million, up 12.9 per cent from $614.3 million in the third quarter of fiscal 2013 (all figures U.S.). Net earnings in the third quarter of fiscal 2014 were $116.0 million or $0.94 per share on a diluted basis, compared with net earnings of $115.8 million or $0.94 per share for the third quarter of fiscal 2013.

Third Quarter Segmented Results

Net sales for the Printwear segment amounted to $483.4 million, up 11.6 per cent from $433.0 million in the third quarter of last year. Net sales for Branded Apparel were $210.4 million, up 16.0 per cent from $181.4 million from the third quarter of last year.

Year-to-date Sales and Earnings

Net sales revenue for the first nine months of fiscal 2014 amounted to $1.7 billion, up 8.7 per cent from $1.6 billion in the same period last year. The increase in consolidated net sales was mainly due to higher unit sales volumes in both operating segments, more favourable Printwear product-mix and higher net selling prices for Printwear.

Dow Jones Sustainability World Index

The company also announced that it has been included in the Dow Jones Sustainability World Index for a second consecutive year, effective as of September 22, 2014. Gildan is the only North American company in the Textiles, Apparel and Luxury Goods industry group to be included in the DJSI World Index this year. The company believes that its corporate social responsibility initiatives create value for its various stakeholders, who have strong expectations relative to brands, especially in the apparel industry. The Dow Jones SustainabilityTM Indices are maintained collaboratively by S&P Dow Jones Indices and RobecoSAM. Following a best-in-class approach, the indices measure the performance of the world's sustainability leaders. Companies are selected based on a comprehensive assessment of long-term economic, environmental and social criteria that account for general as well as industry-specific sustainability trends. Only organizations that lead their industries based on this assessment are included. To learn more about Gildan's various sustainabilityrelated initiatives, please visit www.GenuineGildan.com.

Kobe Sportswear’s announces new brand mark Kobe Sportswear has announced the unveiling of its

new brand mark – The Kobe K. This branding change coincides with Kobe Sportswear’s One Team initiative that is designed to help develop and cultivate amateur team sports. “Since 1992, the Kobe mark has been a symbol for Canadian made quality and value in team sports,” said Will Chen,

Ash City showcase new Fall 2014 collection with VIP fashion show

Announces new brands to its growing collection Ash City, now part of the alphabroder family, hosted a Fashion Show for a group of regional customers and media on August 14th at the historic House of Moments building in Toronto, to showcase the latest styles from their recent Fall 2014 collection. The line-up included various garments from proprietary private labels North End Sport® Red, North End Sport® Blue, North End®, and Core365TM. Along with the new Ash City styles, fashion label apparel from brands such as Bella + Canvas , ® American Apparel®, and Alternative® were also presented, to complement the organization’s total offering of convenience, choice, and assortment. "This was a wonderful opportunity to bring each of the brands to life, and provide the audience with a runway experience that captured all the new styles firsthand," said Evelin Keshishian, Experiential Marketing Coordinator, Ash City/alphabroder.

Exclusive distribution of exciting new brands

Kobe Sportswear Marketing Executive. “The new brand mark continues this tradition, taking design cues from our past while signalling the company’s expanded core ideals. It’s an invitation to be a part of the team, where dedication to teamwork and sportsmanship is a way of life.”

Fersten Worldwide (FW) appoints new Canadian sales reps Fersten Worldwide (FW) has announced two additions forward to continuing to build this incredible brand” said Baer, sales representative for GTA West territory. to its Canadian sales force: Sandy Baer and Beth Timbers. “I am very proud to be representing Fersten Worldwide Both Baer and Timbers join FW with extensive experience and vast knowledge in the promotional products and FILA in the GTA East territory. I am fortunate to industry and will represent FW and FILA Golf in the have learned from many great mentors over the years. I look forward to working with those who share my passion Great Toronto Area (GTA). “I am thrilled to be working with an industry leader for success, as the FW team,” added Timbers, who brings such as Fersten Worldwide and FILA. The people, the experience on both supplier and distributor sides of the business to AM her new GTA East territory. work, the Emblemtek_Imprint_2014-09_Sports_out.pdf product are all world class and I am looking 1 09-08-14 11:49

The company also announced the exclusive distribution of Rabbit Skins, Code V and Tie Dye in the Canadian market. "This is a very exciting point in our journey of integration with alphabroder," said Doug Hayes, President of alphabroder Canada. "As we continue to evolve and incorporate exclusive brands in the Canadian marketplace, such as Rabbit Skins, Code V and Tie Dye, we remain committed in delivering unparalleled choice and style options to our valued customers within the promotional and corporate apparel industry." Ash City/alphabroder's Rabbit Skins collection features seven new styles ranging from long-sleeve and short-sleeve t-shirts to pullover hoods to bodysuits. The “it” print in fashion, camouflage, is also now available in six styles from Code V. And lastly, Tie Dye is now being offered at with colorful styles that are individually hand-dyed so that no two garments are the same. For more information, please visit www.ashcity.com.

Rubenstein RB Digital to host 150th Anniversary Party at the 2014 Western Imprint Canada Show Rubenstein RB Digital is celebrating its 150th year in business this

year. Yes, 150 years -that's three years before Confederation and one year before President Lincoln was shot at the Ford Playhouse. In true Canadian fashion, the company will be hosting a celebration after the Imprint Canada Show at 5:00 p.m. on Friday October 17 at the Round-Up Centre, with all current and past customers invited to attend. "Our Western Customers have been good to us and it is our turn to be good to them. So come along and have a drink or two and some food on us, and maybe even a present or two," said Kevin Price, RB Digital President. For more information, visit booth #201 for an invite which will be will be required to attend the festivities.

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Zorrel becomes OMNi Apparel Inc.

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IMPRINT CANADA | September/October 2014

Zorrel International Inc. has announced that, effective immediately, it has changed its name to OMNi Apparel Inc. The name "omni" is defined by the word "all", which reflects all facets of the company; from spinning yarns to knitting, cutting, sewing, decorating and distribution. Other than the company name change, all details and structures of the company remain intact and unchanged. For information, please contact (800) 528-8688.

anvilknitwear.com

NEW 987 ADULT LIGHTWEIGHT LONG SLEEVE HOODED TEE

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An entire sublimation system includes uptime. Choose to buy from a reseller all of the equipment to complete each who can walk you through these options step; this includes: a computer, a suband will help you make the best choice for what you want to achieve. limation printer with sublimation ink, and a heat press. After considering size, think about colSounds simple enough, but there are our. For most applications, a four-colour many companies that manufacture all printer will do just fine. However, if you kinds of equipment for sublimation, are sublimating fine art and/or photowhich can make deciding what to buy graphic work - where subtle shades of =PM \PZMM SMa Q\MU[ aW] _QTT VMML \W [\IZ\ aW]Z []JUTQUI\QWV J][QVM[[# * KWUX]\MZ$ I <]JUTQUI\QWV 9ZQV\MZ$ I 1MI\ 9ZM[[

very confusing. colour make an important difference Start out by answering two simple you may want to consider a six or eightsider earlier and think about the types of items you want questions: 1.What do I want to sell? - and - 2. How much colour printer which use additional colours beyond CMYK, to produce and the volume you expect to output. You will volume will I need to produce?� such as light cyan, light magenta, red, et cetera; sublimation want to shop for a system that will deliver on these needs. Once you’ve answered these essential questions, you will inks are made to accommodate all three options. For example, let’s say you are going to start a customized have a clearer picture of what you’ll need your system to You will also need to use a colour management or Raster mobile phone case business. Because these are small substrates, do and you will be able to tackle each item based on your Image Processing (RIP) program to ensure you create the you may consider a small printer for production. Using the specific needs. most accurate prints for your customers. It’s best to use a smallest sublimation printer on the market, you’ll be able to program designed for the inks and printer you are using, print six cases on one sheet of transfer paper, as this printer so this should be a consideration when choosing a printer. offers a maximum media size of 8.5" x 14". There are both free and paid solutions on the market; Chances are you already have a computer. For sublimation, look for one that offers features that integrate directly into it needs to be able to handle running CorelDRAW and/or 3TcTa\X]T fWPc cWT [PaVTbc X\PVT your graphics software and that come with comprehensive Adobe Creative Suite. These are the software programs you technical support that extends to the printer’s OEM warwill use to create your artwork and work best with colour h^d P]cXRX_PcT _aX]cX]V f^d[S ranty and provides the functionality you need. management software designed for sublimation printing. Finally, you’ll want to consider a printer’s durability and QT P]S cWT] RW^^bT cWT b\P[[Tbc price. Top-quality desktop sublimation printers with a full _aX]cTa cWPc RP] PRR^\\^SPcT set of CMYK inks range in price from $550 to $1,400 CAD – cWPc bXiT Not just any printer will do for sublimation, as this process extremely reasonable when compared to cost of embroidery, uses inks that aren’t really ink. They are made up of dye solids screen print and direct-to-garment decorating equipment. that are suspended in a carYou can expect these printers to last and stand up to the That’s great if you’re only printing a few sheets of cases rier fluid. Because the inks rigors of frequent use. per day. If your volume is higher than that, a system with a are not pure liquid, your As a matter of fact, using a sublimation printer daily helps larger print field may be your most efficient option. A printer printer requires a specific to keep it in good health and some models have automatic with a maximum media size of 13� x 19� will accommodate print head that will enable cleaning functions that greatly reduce the need for main12 mobile phone cases, thereby doubling your efficiency. the solids to pass through tenance. Generally, you want to determine what the largest image without causing damage. you anticipate printing would be, and then choose the smallYour goal is to purchase the est printer that can accommodate that size. Then you can printer that is most efficient configure your production jobs based on maximizing your and cost effective for your printer’s capabilities in conjunction with the needs of the job. needs – not necessarily the ,][\WUQbI\QWV WN XMZ[WVIT \MKPVWTWOa

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Item 3: Heat Press

Print on: Plastics Glass

UJF-6042

Metal Wood Rubber

White & varnish add texture and embossing. Small footprint. Fits easily onto a table or desk, perfect for any print shop.

3 different ink sets for hard or flexible items Max. print: 24�x16.5� Media Thickness: 5.9�

Max Print Size: 19�x13� Media Thickness: 2.75�

Auto Table Height Adjustment

Environmentally friendly . Mutoh's UV- LED ink is 100% solid, meaning no VOCs

Simultaneous white ink under or overprint that does not slow down the printing speed

W.I.C.S. Booth 124

IMPRINT CANADA _ 6HSWHPEHU 2FWREHU

This piece of equipment is just as essential to producing great sublimated items as your printer is. Heat presses come in a variety of styles and sizes, but you have to know a few things when it comes making the right choice (which is a whole other article). Suffice it to say, your heat press must be large enough to handle the output of the printer, come with ongoing technical support, and it should have a solid warranty. Undoubtedly, the heat press will account for the majority of your system purchase. But keep in mind that you do get what you pay for and a good heat press can last a lifetime. Getting into the sublimation business comes with a ton of positives, not the least of which are high profit margins, low cost of entry and ease of production. But these only come when you have the right tools for the job. Taking the time to research your options and assess your business needs will pay off in spades in the end. Robin Kavanagh is the Global Public Relations Manager for Sawgrass Technologies’ Consumer Division. Sawgrass is an industry leader in the development of breakthrough digital printing technologies to support any size business --- from desktop systems to wide format commercial and industrial systems for production environments.

THE SPIRIT OF A TRUE CLASSIC A few things are famous for improving with time. Classic cars. Old friendships. And the vintage appeal of a laid-back sweatshirt. Gildan® Heavy Blend™ Hooded Sweatshirts get retro-cool attitude exactly right, with a distinctive cross-dyed look – one hue outside, a complementing colour inside – that’s as unique as it is fashionable. We do give our Hooded Sweatshirt one modern advantage, though: air jet yarns that give the 50% cotton/50% polyester fabric a softer feel and reduced pilling. Choose from 8 colours and sizes S-2XL at myGildan.ca

Part of your Life

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2. Customized and Tailored Styling The world of corporate apparel has made immense strides to evolve the fit and styling of both ladies’ and men’s garments. Gone are the days when ladies receive mid-layers that are simply a sized-down version of a men’s piece; it has now become imperative that the ladies' version is designed with their fit and unique shape in mind. Most reputable suppliers will also carry clothing with a more flattering fit for men. Style details such as back pleats or shockcords are not only useful to a ladies’ style, but they also create more movement and enhance the garment’s overall customization and tailored fit for men as well.

3. Visual Interest with Textures and Patterns Special attention is also being paid to visual interest with textures and patterns in mid-layers this year. Textures add visual appeal to a garment without being too loud or bold, such as a mĂŠlange heathered look or a textured corded fleece jacket.

Sophisticated, dressy mĂŠlange mid-layers are suitable for a versatile city lifestyle, outdoor activities or style-conscious companies, while mĂŠlange bonded fleece apparel is great for team-building events, outdoor activities and sports-oriented companies. Checkered and striped patterns also offer visual interest through their design, but are subtle enough to complement any decoration. A larger logo with fill could be a great option for decorating on fabrics with textures and patterns. This draws attention to the logo, as it creates a break from the consistency of the fabric background.

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Earth tones offset bold or vibrant colours to give harmony to the overall look of a garment. Tying in tones that best complement these shades are best for decorating purposes, while vibrant colours may only be options for those customers that are looking for a loud contrast. End-users that would best suit earth tones may include local coffee shops, microbreweries, independent parks or grocers, and landscapers. With the use of technology and versatility of styles offered, it’s easy to create a look that suits your customer’s personal taste and practical needs. Elements such as colour, styling and textural interest keep the mid-layer corporate apparel styles looking updated and fresh season after season.

4. Earth Tones That Complement the Design One of the biggest trends we are also starting to see pop up is the use of earth tones and neutrals. These colours, typically inspired by “Mother Nature�, usually draw from a colour palette of browns, tans, warm grays and greens. They can definitely complement the design of a mid-layer piece and soften a bright-toned logo, especially for dominate corporate colours required in a program.

Elson Yeung is the Director of Private Label Design & Merchandising for Ash City, now part of the alphabroder family, which provides customizable promotional apparel for corporate and casual markets. The company, an industry leader in quality, design and innovation, staffs over 450 employees worldwide, including Canada, the United States, Malaysia and Bangladesh. Ash City manufactures and distributes apparel under brands North End Sport , North End Sport Blue, Ž Ž North End , Extreme and Core365 . Ž Ž ™

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PERFORMANCE WHEN IT COUNTS Make that spectacular save with an assist from Gildan Performance™. Lightweight and smooth on skin, the 7.5 oz. 100% polyester jersey lets athletes move with complete freedom. Plus moisture-wicking, odour-fighting technology keeps competitors feeling fresher and drier so they can play to their potential.

See complete line of Gildan Performance™ apparel for Adults, Ladies and Youth at myGildan.ca 42400 Adult Long Sleeve T-Shirt

Wicking action disperses moisture for drier comfort Anti-microbial technology guards the fabric against odours for lasting freshness

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The 5 ‘P’s� for Small Business Social Media Marketing Success By: Jeremy Juhasz

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1aP]Sb BcX[[ BcadVV[T c^ <TPbdaT A>8 ^] CfXccTa Despite Twitter's successful IPO, brands using the social media platform to boost marketing efforts are still uncertain as to Twitter’s true value. According to a recent survey conducted by Social Media Marketing University (SMMU), 45.1 per cent of brands reported that ‘measuring ROI and results’ is their greatest challenge when using the platform for marketing, followed by ‘building an audience’ (42.1 per cent) and ‘engagement’ (36.8 per cent).

Other key findings of SMMU’s Twitter Survey:

Jeremy Juhasz is a social media strategist at EMSI Public Relations and was a panelist for the Tampa Bay Marketing Summit, (www.tampabaymarketingsummit.com). Jeremy has years of experience managing social media marketing for the non-profit sector, including launching social media and online strategies for Feeding America Food Bank and Goodwill affiliates. His multi-media background includes work as a newspaper reporter and as a marketing professional. He’s a graduate of Alfred University and attended Kent State’s School of Communication and Information, public relations.

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Gift Giving For High Profile Clients What items do CEOs and executives actually want to receive as gifts? By Joanna Wiseberg, Red Scarf Promotions

In the 20 plus years that I have been in the promotional products business - and even with all the significant changes that have occurred in the industry - gift selections for high profile clients still haven't changed all that much. I suspect one of the reasons for this is the product investment for suppliers is risky, as orders of this nature are generally smaller and there is much research to do before any suggestions are forwarded to the client (who is usually an administrative assistant) taking care of this very delicate request.

What kind of gift would a CEO or high-level executive appreciate and actually use? Remember, these recipients are in a completely different league. They usually already have "everything they need" so this gift is very much a WANT item. As an aficionado and purveyor of high-end merchandise, I will share some points to consider when thinking about an appropriate executive gift.Â

1. Research: Ask your client as many questions about the executive as possible. Do they travel a lot? What is their marital status? What are their likes and dislikes? Perhaps they have a favourite hobby outside of the office that will help clue you in to their personality. Be sure to ask what they don't want and what they've typically received in the past (there is nothing more annoying than repetition). Doing your homework here will pay off, big time! Peruse high-end publications to stay in the loop about the most desirable gifts for this calibre of executive; you want to be remembered as a first class supplier. It might also be a good idea to Google this person to see if a photo or any accolades associated with their profile comes up. 2. Avoid Booze: Never suggest a bottle of wine, or alcohol. Don't make any incorrect assumptions as there may be an issue of which you are unaware of. 3. Sports-Themed Items Always Work: Is the recipient fond of sports? If this is the case, then a gift relating to their favourite sport activity - like tickets or a commemorative framed poster which is numbered and signed - might be the perfect suggestion. Any signed, authentic sports memorabilia of their favourite team and/or sport is never a bad bet. High-profile clients probably haven't had the time to purchase the sports item in question and receiving it as a gift would be a great surprise! 4. Art Works: Don't underestimate the power of authentic artwork or photographs. The recipient can show off this stunning piece of art in their office, home or cottage. Make sure you research their taste and ethnic background and then try find the best artwork, or sought-after artist or photographer they're fond of.Â

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Presentation is vital, especially with artwork; be sure that the framing matches the quality of artwork that is being displayed.

5. Sharing is Caring: Chances are your executive clients have have families, so a gift which their respective families can also enjoy is a very appropriate gesture of gratitude. An upscale, re-usable snack bowl is a great top of mind packaging option. Make sure it is a premium, well-known brand.Â

6. Originality is Paramount: Try to avoid gift certificates, typical articles of clothing (like golf shirts), and pretty much anything that is relatively standard in the promotional products industry. Their company probably orders and receives plenty of these items; he or she has seen it all and probably has it all.Â

7. Think Practically: Premium leather items, airline travel bags, mobile technology items and/or lifestyle gifts which can be used at anywhere are always special because they are practical. There is no better gift than one which is appreciated and used regularly.

8. NEVER, EVER Skimp!: If your budget is not sufficient for a proper gift, then don't buy anything at all. I cannot stress this enough: a half-baked attempt at gift-giving for an executive is far worse than no gift at all. When you are dealing with clients of this calibre, you want to be remember for your thoughtfulness NOT your frugalness. Keep these aforementioned tips top of mind next time you are shopping for gift ideas for your highprofile clients. Joanna Wiseberg has been in the promotional products business for 23 years. Red Scarf Promotions opened in June 1994 after a short time with Fred Cooper Ltd., which was one of the pioneers in the promotional products marketplace. Prior to this, Wiseberg was a manufacturer's representative for Opera Belt, designing for retail private label. Her background includes: textiles, leather, pattern making, design and production. Wiseberg has always been drawn to interesting and unique textures, designs and products. Wiseberg can be reached at redscarf@rdscarf.com

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We have moved 600 ZENWAY BLVD UNIT 4 WOODBRIDGE, ONT. L4H 3M9

Technosport Canada is excited to announce that we have moved our Toronto Distribution Centre and ofямБces to a larger facility to continue to provide our customers with quality customer service, inventory and continued efямБcient distribution of our products.

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100% Canadian and family owned Company

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NEW FOR 2015 Exclusively from FW IDENTITY THEFT INTERIOR SECURITY POCKET Exclusively engineered into select FW outerwear styles

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EpsonÂŽ SureColor F2000

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Learn about the latest innovations in technology & processes and how they can benefit you! Come and see the New EpsonÂŽ SureColor F2000 Printer in action with the Viper Pre-treat system, the Brand New HotronixÂŽ Dual Air Fusion, RolandÂŽ VSi Series Print-cut machine, the NEW Graphtec Vinyl Cutter and the GCC LaserPro Spirit LS Laser Engraver. Great show specials including discounts on floor model equipment that you can take home after the show! Register Today! Come and learn about our NEW Custom Vintage Patches program!

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best friends for life

home of the original

Embroiderables friendly for all machines! Check out our NEW website at www.embroiderbuddy.com t: 416.789.2687 toll free: 800.387.8565 f: 416.789.0497

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VAPOR APPAREL

High-quality performance apparel. Manufactured with PURE-techâ„¢ permanent moisture wicking technology. Does not fade or wash away with time. Partnered with Unifi, Inc. to develop the Eco line. Men, Women and Youth lines. Other features include: UV Protection, Microbacterial Resistant, Stain Resistant, Reduced Static and Fast Drying.

W.I.C.S. Booth 124

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Flame- and Arc-Resistant, and Hi-Visibility apparel is our specialty and we carry an extensive stock program for fast delivery.

DuPont ™ nomex® Protecting the heroes Who Protect our Way of life

When an already tough situation can flare up in a heartbeat, it’s good to know there’s a company helping you keep your soldiers safe — DuPont. We’ve been working with the U.S. Military for over 200 years and providing essential personal protection since 1965. But times and conditions change. That’s why our scientists and engineers continue to research, innovate, and test new technologies. Solutions ready for the life-and-death and day-to-day challenges that warfighters face, whether they wear the uniform of maintenance workers, ground troops, flight deck crews, or pilots.

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Some government photos are courtesy of the U.S. Army.

We manufacture and stock: Output to Disk • Unlined Coveralls • Pants Spell Checked ________ • Insulated Coveralls • Vests • Parkas • Nomex Golf Shirts • Insulated Bib Overalls • Nomex Fleece Hoodies, • Unlined Bib Overalls Full Zippers & Pullovers • Surveyor’s Vests • Smocks • Bomber Jackets • Flame Resistant Apparel • Flight Suits for Welders • Shirts …and much more! We have the best quality at the best prices. Our stock sizes can fit almost everyone from small to 6XL. F:8.5 in

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Can’t find it anywhere else? Let us custom make it for you! There is no limit to the designs, styles or size that Winner Garment can make for you. Work with our design team to modify our styles to suit your specific needs or create an entirely new garment. Our goal is to help you get the safety, style and comfort you deserve - on time and on budget. It’s literally “Safety that fits.”

WINNER GARMENT INDUSTRIES LTD.

Toll Free Phone: 1-866-956-8989 • Toll Free Fax: 1-877-455-7788 Phone: 780-453-8989 • Fax: 780-455-7799 12003 Kingsway Ave. Edmonton, Alberta, Canada T5G 0X8 E-mail: info@ winnergarment.com

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DuPont Personal Protection Chemin du Pavillon 2, PO Box 50

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Tel: +41.22.717.5111 Fax: +41.22.717.6131 e-mail: info.nomex@che.dupont.com

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Water Resistant Breathable Product safety information is available upon request. This information corresponds to our current knowledge on the subject. It is offered solely to provide possible suggestions for your own experimentations. It is not intended, however, to substitute for any testing you may need to conduct to determine for yourself the suitability of our products for your particular purposes. This information may be subject to revision as new knowledge and experience becomes available. Since we cannot anticipate all variations in actual end-use conditions, DuPont makes no warranties and assumes no liability in connection with any use of this information. Nothing in this publication is to be considered as a license to operate under or a recommendation to infringe any patent right.

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DuPont Personal Protection

Chemin du Pavillon 2, PO Box 50 1218 Le Grand-Saconnex Switzerland Tel: +41.22.717.5111 Fax: +41.22.717.6131 e-mail: info.nomex@che.dupont.com www.dpp-europe.com Product safety information is available upon request. This information corresponds to our current knowledge on the subject. It is offered solely to provide possible suggestions for your own experimentations. It is not intended, however, to substitute for any testing you may need to conduct to determine for yourself the suitability of our products for your particular purposes. This information may be subject to revision as new knowledge and experience becomes available. Since we cannot anticipate all variations in actual end-use conditions, DuPont makes no warranties and assumes no liability in connection with any use of this information. Nothing in this publication is to be considered as a license to operate under or a recommendation to infringe any patent right.

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S A F E T Y T H AT F I T S . www.winnergarment.com Winner Garment is one of Canada’s leading manufacturers of safety workwear. Open since 1975, we are 100% Canadian owned and operated with 51,000 square feet of state-of-the-art facilities in Edmonton, with in-house embroidery and silk screening available.

The DuPont Oval, DuPont™, The miracles of science™, NOMEX®, KEVLAR®, TEFLON®, TYVEK®, THERMO-MAN® and ARC-MAN® are registered trademarks or trademarks of E.I. du Pont de Nemours and Company or its affiliates. © Copyright 2007 E.I. du Pont de Nemours and Company. All rights reserved.

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WINNER GARMENT

The DuPont Oval, DuPont™, The miracles of science™, NOMEX®, KEVLAR®, TEFLON®, TYVEK®, THERMO-MAN® and ARC-MAN® are registered trademarks or trademarks of E.I. du Pont de Nemours and Company or its affiliates. © Copyright 2007 E.I. du Pont de Nemours and Company. All rights reserved.

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SUPERIOR PRINTABILITY. HD JUST TOOK ON A WHOLE NEW MEANING: “HAPPY DECORATORS.” Saving time and money – that makes everyone happy. And that’s exactly what you get with the Heavy Cotton HD ® collection. Made with high-density, fine gauge yarns that deliver remarkable ink coverage and print clarity to minimize production time and ink usage. Yes, we know what makes decorators happy.

F I N D A VA R I E T Y O F H E AV Y C O T T O N H D ® S T Y L E S AT T H E S E PA R T I C I PAT I N G D I S T R I B U T O R S : Alphabroder 866-ASH-CITY ashcity.com

Budget T-Shirt 800-663-1807 budget-t.com

Quality Sportswear 877-462-4237 qualitysportswear.ca

SanMar Canada 800-663-7965 sanmarcanada.com

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