Avant Première 2015 Sponsoring by IMZ International Music + Media Centre

Sponsoring

Profile Avant Première Music + Media Market Berlin is the annual trade fair for performing arts films in Berlin. As market place and network for international experts in the audio-visual media, it brings together protagonists of the industry, providing unique business opportunities and fosters trade in a specialised market. The Avant Première Screenings, main programme item of the fair, present over 500 music- and dance films, documentaries, portraits, concerts and live recordings, from classical music to contemporary and pop, to make

them available for the international TV market. Decision makers from all over the world converge for four days of networking and to jointly develop new business perspectives. Participants of Avant Première are around 400 international experts, 80 film production companies, 60 public and private broadcasters, 20 distribution companies as well as funding institutions. In addition, opera houses, orchestras, music labels, dance companies, festivals, directors, script writers and artists value Avant Première as B2B event, allowing new impulses for the international cultural film business.

Avant PremiĂ¨re: The international trade fair for performing arts films

Programme 2015 AVANT PREMIÈRE SCREENINGS: 500 most recent music- and dance films Designed as coproduction market, the Screenings present an overview over the latest international music- and dance films. It is the perfect frame for business- and sales talks. ONE-ON-ONE EXPERT SESSIONS: Pitch and knowledge transfer A unique opportunity to showcase projects and productions in front of experts in a personal conversation and to get valuable response. PANELS: What moves the industry? In these interactive sessions decision makers discuss and give advice on current industry topics ranging from international market dynamics to individual management. BOOTH AREA: Products, productions and performance At the Booth Area, enterprises find prestigious display in front of an international professional audience, advertise products and strengthen their brand.

INDIVIDUAL PRESENTATION ROOMS: The perfect format for presentations Quiet on-site facilities including presentation technology offer opportunities for advanced business talks. MEETING DESKS: A private place for business meetings Avant Première participants rent a desk for business meetings in a quiet separate area inside the fair facilities. VIRTUAL MARKET: One Login, all contacts The Virtual Market displays all participant’s and expert’s profiles and allows direct and interactive contacting. OPEN HOUSE: Welcome to everyone! Avant Première opens its doors for non-registered participants at the Open House. Highlight: Fraunhofer HHI presents TIME Lab, the visionary 360° projection and recording technology with and interactive 3D sound system for cultural applications.

Avant PremiĂ¨re: Classical music on screen

Focus 2015 FOCUS TECHNOLOGY Fraunhofer Heinrich Hertz Institut is one of the leading competence partners of Avant Première Music + Media Market Berlin. Technical multimedia innovations play an increasing role in the film market. TIME Lab as one of these innovations is presented to Avant Première-participants. The impact of experience on the consumer surpasses current standards in the digital film world: High-resolution 7K-video formats and an interactive 3D sound system provide optical and acoustic impressions, which to this point have been presented on a theoretical basis only. Next to the exhibition of this technology at Avant Première, Fraunhofer HHI offers workshops to topics like ‘Creating Space in Video and Audio’ or ‘How to create 360° Panoramic Content’ and gives insights into revolutionary audio-visual techniques.

FOCUS POP MUSIC Next to technology for the performing arts, Avant Première in 2015 sets a second focus on the pop music genre. In the One-on-one Expert Sessions, Special Screenings and a panel participants approach topics that move this particular field, like the production of high quality pop music documentaries: ‘What makes a great Pop Doc?’, budget challenges for a film production: ‘Who moved my marketing budget?’ as well as the impact of market dynamics on broadcasting formats: ‘Broadcasting in a changing market’.

Avant PremiĂ¨re: Technical innovation and market trends

Key Figures Avant Première MARKETING 1.011.610 gross advertising contacts 754.560 gross media contacts 100 % growth in attendance (2013 to 2014) 3,91 EUR – 14,83 EUR cost per mille 349 EUR - 549 EUR Festival Pass 149 EUR - 199 EUR Day Pass 99 EUR Student Festival Pass ACCREDITATION 300 industry experts 200 companies of 25 branches and 30 countries 80 leading film production companies 60 international public and private broadcasters 20 distribution companies NETWORKS / PRESS Administration of 700 international press contacts Membership in and linkage to 50 international networks

ONLINE 25.000 recipients of specific business mailings 17.000 readers of Avant Première-online publications per month 15.000 newsletter receivers 10.000 website visitors per month 3.600 facebook likes (IMZ) 290 twitter followers 200.000 Youtube clicks Entries at 35 relevant event calendars PRINT 20 City Light posters 1.000 Avant Première Catalogues 500 Avant Première Guides 12.000 Avant Première programme folders ON-SITE 2 flags 500 Avant Première bag 500 programme folders

Avant PremiĂ¨re: Connecting the international cultural film industry

Film Location Berlin As meeting place of the international film- and creative industries, Berlin sets standards in all media branches. It is therefore the ideal location for Avant PremiĂ¨re, which takes place at Hotel Scandic Potsdamer Platz, at the heart of Berlin and right across from Berlinale and the European Film

Market EFM. Avant PremiĂ¨re and the EFM have started their cooperation in 2014 and offer benefits in regards to reduced entrance fees on both sides and frame joint programme items.

- Berlin is the film location nr. 1, with over 300 regionally produced and internationally acclaimed productions. - Berlin is the setting for the Berlinale, the Deutsche Filmpreis, the First Steps Award, interfilm and over 70 festivals. - Over 2.000 media enterprises reside at Berlin with revenues of over 900 million Euro. - Berlin is the music capital of Germany with revenues of 750 million Euro per annum.

- The strong cluster of ICT, media and creative industries, including 37.000 enterprises, 300.000 jobholders and around 30 billion Euro revenues per annum in total, is a trademark of the German capital. - Berlin offers strong partners for funding and promotion of film projects. It is the place of residence of the German Federal Film Board FFA and the Medienboard Berlin-Brandenburg.

Avant PremiĂ¨re: Best services for a specialised market

Brand Positioning Statement

Leaders and decision makers

Avant Première Music + Media Market Berlin is the leading trade fair for the international cultural film and a co-production market in cooperation with the European Film Market since 2014. With 30 years in tradition and through its broad knowledge-, network- and hospitality services, Avant Première addresses a professional audience and a network of 150 partners and members from 26 countries – including ARTE, ZDF, BBC , 3sat, C Major Entertainment, Unitel, NHK Japan Broadcasting Corporation, Japan’s major broadcaster, among others.

The Avant Première programme is defined and designed by leading protagonists of the industry, like in 2014: Tim Renner, Secretary of State for Culture Berlin, Martin Hoffmann, Director of the Berliner Philharmonie, Hartwig Masuch, CEO BMG Rights Management, Jan Younghusband, Commissioning Editor for Music and Events, BBC Television, Elmar Kruse, CEO C Major Entertainment GmbH, Peter Maniura, Creative Director The Space, BBC/Arts Council England, Philippe Rixhon, CEO Aarya Ltd., Virve Indrén, Head of Development Sector, Creative Europe/MEDIA, European Commission, Bogdan Roščić, President Sony Classical International, Elizabeth Scott, Chief Media & Digital Officer Lincoln Centre for the Performing Arts and others.

Audience

Artists and Stars

International film production companies in the audio-visual media Distribution companies and music labels Public and private broadcasting stations from all over the world Industry-related associations and institutions

At the same time, Avant Première is the platform where representatives of renowned cultural insitutions and artists come together. In 2014 it welcomed, among others, Jürgen Flimm, Director Berliner Staatsoper unter den Linden, Dominique Meyer, Director Wiener Staatsoper, Jan Mojto, CEO of Unitel GmbH, Herbert Kloiber, CEO der Tele München Gruppe as well as countertenor Bejun Mehta, soprano singer Regula Mühlemann, composer Max Richter and others.

Avant PremiĂ¨re: The trade fair of international experts

Return on Investment Together with you we develop meaningful communicaton solutions, which combine event management, promotion, public relation and sponsoring in an individual ideal way. You obtain means of communication with a total coverage of 1.011.610 contacts. You communicate your corporate claim in 1.000 Avant PremiĂ¨re Catalogues, 500 Guides and in 12.000 Avant PremiĂ¨re programme folders and other print products with a gross outreach of 754.560 contacts. You benefit from activating public relations work to 700 international press representatives.

You use the advantages of professional trade fair facilities, advertising surfaces and -channels and open up or deepen valuable business contacts. You approach specific target audiences in film production, broadcasting, performing arts, classical, contemporary or pop music, consisting of industry experts and professionals or participants of the European Film Market and Berlinale Talents. Through online publications and social media communication Avant PremiĂ¨re Music + Media Market Berlin reaches over 261.460 contacts. Here as well your brand is brought to attention with specific focus on your target group.

Avant PremiĂ¨re: A solo for your brand

Sponsoring Options PRESENTING PARTNER The exclusive Presenting Partner is being communicated dominantly at various touchpoints as cooperation partner and innovative brand in the field of audio-visual media, art and music. SCREENING PARTNER Avant Première 2015 As Screening Partner, enterprises can cover all Avant Première Screenings en bloc over the whole duration of Avant Première or present Screenings on one day only. A Screening Partner builds a connection between distribution- and broadcasting companies. PANEL PARTNER The specialised discourse of the panels or of the One-on-one Expert Sessions is supported by the Panel Partner. The One-on-one Expert Sessions is a single programme item and can be sponsored individually just like a single panel; A sponsorship can also include all three panels and the Sessions. DAY PARTNER Sponsors can represent themselves as supporter of one full day at Avant Première. This includes the main programme item, the Avant Première Screenings in the morning and a panel in the afternoon. EVENT- OR MEDIA PARTNER As Single Event Partner, individual programme items and events, such as the Open House or others, can be subject of your sponsoring. As Media Partner you can supply video- or audio equipment.

PresentingPartner 4 days 15.000 EUR

Screening-Partner 4 days 10.000 EUR 1 day 2.500 EUR

Panel-Partner 4 days 10.000 EUR 1 day 2.500 EUR Day-Partner 1 day 5.000 EUR

Event or Media-Partner Services, countervalue from 2.500 EUR

Presenting-Partner

Screening-Partner

* four-day sponsor only ** for one-day sponsors

Panel-Partner

* four-day sponsor only ** for one-day sponsors

Day-Partner Day-Partner Print

Online

On site

Special services

Logo presence in the Avant Première Catalogue (circ. 1.000)

Logo presence + link to company-website

Set up of branded Roll up

Acquisition of designation ‘Day - Partner’

2 free Festival Passes

Logo presence in the Avant Première Guide (circ. 1.000)

Online advertising banner on Avant Première website

Integration of logo in slides on stage between the Screenings

Statement to partnership in special press release

Editorial presentation of the cooperation in the IMZ Newsletter

Use of one branded Meeting Desk

Event- or Media-Partner Event- or Media-Partner Print