HEARING THE DIFFERENCE
Part of the GN group, GN Otometrics is known for its innovative solutions for all types of ear-related diagnostics and as the largest global supplier of computerised audiology and hearing-instrument fitting equipment. Abigail Saltmarsh finds out more.
GN
Otometrics already has a reputation as a specialist in the field of diagnostic and screening equipment for hearing and balance-related issues. Soren Holst, president of the company, and senior vice-president of the GN group, of which the company is part, says this reputation is only set to grow, along with product sales and the size of the company, as demand for its innovations increases. “We are a global player in the industry, with more than 50 years’ experience and a worldwide network of customers using our products,” he explains. “We have already increased the size of the company significantly, and, as a result, have had to move to a larger space in Copenhagen. We are growing at double digit rates – 170 Industry Europe
and have been doing so for the past two years. We expect this to continue for the foreseeable future.”
it is required,” says Mr Holst. “Our products are used by clinicians in more than 70 countries across the world.”
A wide range of products
ICS Impulse
GN Otometrics is a subsidiary of the Denmarkbased GN ReSound, a leading international manufacturer of advanced hearing healthcare solutions. GN Otometrics, which designs and supplies a spectrum of ear-related diagnostics and computerised audiology and hearinginstrument fitting equipment, markets its products under the brand names of Madsen, Aurical, Hortmann and ICS. “We have a broad range of products, every-thing from when the clinician first screens a newborn baby within 48 hours of its birth through to the fitting of equipment if
“Keeping one step ahead of the competition is vital in this sector,” he goes on, “and making technological advances is essential. As such, GN Otometrics has a continual focus on product development and research. “Over the past decade, we have been working with a research team in Sydney and have developed a whole body of scientific material and products based on a new way of diagnosing people with balance problems,” he explains. “From this, we have jointly developed a new product, ICS Impulse.”
