SOLUTIONS IN PARTICLEBOARD
Norwegian manufacturer and wholesaler of particleboard Forestia is part of Byggma Group, a leading supplier of innovative solutions for the building industry in Scandinavia. Forestia has developed a wide range of treated and untreated products for a variety of applications in the furniture, building and construction industries. Emma-Jane Batey spoke to director Bjarne Fluto to gain an insight into the company’s plans for continued success.
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ased in Braskereidfoss, Norway, manufacturer and wholesaler of high quality particleboard Forestia has established a strong reputation as a leading name in Scandinavia. Forestia is feeling positive about its return to pre-recession levels. Director Bjarne Fluto told Industry Europe, “Like many other companies across the world over the past few years, Forestia has seen some difficulties, but we are pleased to report that our key market segments of furniture, building and construction are improving steadily. We’re more comfortable with the market at the moment than we have been for a while and,
although we still have some spare capacity that we are keen to fill, we can see that the demand trend is going in the right direction.”
Product innovations Mr Fluto pointed out that Forestia’s plans for an enhanced product range have seen further additions to its portfolio of particleboards, with a continued focus on its Scandinavian clients’ demands. He commented, “We have been bringing some new, interesting products to the building industry in particular. We already have the investment in machinery in place and the innovative
development, so we are now getting ready to launch the products and bring them successfully to market. Forestia is very much a Scandinavianfocused producer, with its strategic locations near the main milling areas to ensure it has regular and reliable access to the quality virgin fibre it uses to manufacture its particleboard, which is mostly residue from the saw mill industry. It produces predominately light-coloured particleboard, which offers considerable advantages to its customers in the furniture, building and construction industries as it is of a high and even quality that remains constant.
