DANISH DESIGN AND FUNCTION For the past 50 years, Vrøgum has been known for its high quality, wooden windows and doors. Now it has been having phenomenal success with a stunning, contemporary product too. Abigail Saltmarsh reports.
F
rom the old to the new – CEO and owner of Vrøgum-Svarre AS Frans Vindbjerg is certainly moving with the times. His Danish company is now producing windows to suit customers with more modern tastes as well as those with a passion for character and tradition. The company, which was established some 50 years ago, and remains family-run, had built up a reputation for its Vrøgum windows. Now
its Svarre products are having great success too, as the company has managed to bring function together with design. “We developed the Svarre product line four years ago and started off with some test sales,” he says. “Over the last two years, however, demand has just been growing and we have gone from sales representing less than one percent of our total to achieving approximately 20 per cent.”
Keeping up tradition It was back in 1957 that Lars Peter Mølgaard launched his business in a joiner’s shop, in a village called Vrøgum. The emphasis was always on quality and good workmanship, and the company expanded, moving to Oksbøl, a small village nearby in 1972. “We have always developed our products in an environment that has challenging weather conditions,” says Mr Vindbjerg.
