SHINING LIGHT Leading integrated manufacturer and supplier of technical and design-led lighting solutions for a wide range of sectors, UK-based Tamlite Lighting has achieved considerable growth against the backdrop of the global economic recession. Emma-Jane Batey spoke to General Manager John Allden to find out how this is being achieved.
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ounded within the UK Midlands in 1967, Tamlite Lighting is an integrated manufacturer and supplier of professional lighting products for the public, commercial and industrial sectors. Over the past 45 years, Tamlite Lighting has established itself as a customer-focused organisation with technically-advanced, well-designed lighting solutions, backed up with comprehensive sales and after-sales support. John Allden has worked in the UK lighting industry for over 30 years and has an extensive knowledge of how good lighting can add value to customers’ environments. He told Industry Europe, “We have excellent facilities here as well as a highly experienced team that knows how to maximise those facilities. It’s a winning combination.” 70 Industry Europe
Better for business A unique element of Tamlite Lighting’s team set up is the fact that its six factories in Redditch and further three in Telford are all run as industry-sector focused operations. Mr Allden explained, “Rather than have a central management across the nine sites, which can result in a sort of ‘Jack of all trades’ approach, we have dedicated teams for each market sector. There is a Business Manager at each site and they are all experts in their specific fields. If a customer wants to know general information about our products and services, or has an initial enquiry that crosses a number of sectors, they can talk directly to a Group Manager that understands all aspects of our business, or any member of our two dozen strong sales support team of
field-based engineers or Regional/National Sales Management. We find this decentralised approach works particularly well, even though it is unusual, and our sales figures prove it brings increased efficiency.” This decentralised approach allows for expertise in each of Tamlite Lighting’s core product areas. In addition to its professional lighting products for the public, commercial and industrial sectors, the company has also recently included high-end residential lighting too. Tamlite Lighting’s portfolio includes comprehensive fluorescent lighting ranges, exterior floodlighting for small spaces right up to entire stadia, display lighting such as spotlights, track and downlights, and utility lighting such as outdoor landscaping applications. All of Tamlite Lighting’s products can enjoy the integrated ‘Vision’
