developing production for the local market, thus avoiding hefty custom duties. The aim of this operation is not therefore that of delocalising European production. “We have been investing and expanding for years, opening sites and carrying out acquisitions. First we have developed in Europe, and we have been present in China for years. Currently we are expanding in Asia and we have recently set up our Indian site, which, unlike the others, is not
only active in terms of commercial and technical assistance, but also at the production level. We also have a branch in Australia. Our sights are now set on Singapore, where we want to set up a branch (we currently have a rep office there) while our longer term target is the USA. “Geographically the world is our market. With a share of 20–30 per cent of our turnover, Italy is still our main market, with the rest of Europe ranking in second posi-
tion, followed by Asia, the former Soviet Union countries, Australia, Middle East, Latin America and Africa, while our focus for future expansion will be North America. I would say that our future growth will take place through a mix of organic expansion and acquisitions, depending on the circumstances of the individual markets. As well as expanding through geographical growth, we plan to increase our share in markets such as the data centre
