‘M’ Motorsport series, “where driving pleasure meets perfection” and its dream car the BMWi8, which all set new standards in performance and energy-efficiency. In the hybrid and electric passenger car sectors, BMW also leads the field and continues to win countless awards. This remarkable ability to stay ahead of the field is enhanced by its ‘Efficient Dynamics’ technology, which is a package of intelligent technologies that significantly reduces fuel consumption and emissions, whilst increasing the driving pleasure experience. BMW’s ‘Connect Drive’, whose innovative functions are able to provide optimal integration between the driver, the vehicle and the outside environment, are yet another example of its leading technology in this field. In another example of its innovative capabilities,, BMW’s all-wheel-drive system, the XDrive, offers driver’s additional safety, control and agility in every conceivable motoring situation, even on difficult road surfaces. The development of ever more innovative and energy efficient technology is an on-going process at BMW.
30 Industry Europe
New models deliver effortless efficiency The company’s new 3 series saloon epitomises modernity and like all other new models from BMW, offers effortless efficiency. This sixth generation of the BMW 3 series saloon is now more powerful, more efficient and more individual than ever before. The smooth, effortless drive is provided by its powerful six cylinder and four cylinder petrol and diesel engines, all of which benefit from the latest BMW ‘EfficientDynamics’ systems. The new BMW 4 Series coupe also takes a bow and represents a completely new BMW vehicle generation that combines sportiness with advanced styling and aesthetics. The new and stunning BMW 4 Series Gran Coupe perfectly complements this model range with its unrivalled natural elegance. Thanks to their low centre of gravity, ideal load distribution and rigid chassis, enhanced with BMW’s unique twin-power turbo technology, these cars are able to offer a unique driving sensation. The BMW 4 Series Convertible also introduces a new dimension of exciting sportiness blended with its own stylish elegance. The
retractable hard-top provides an exhilarating open-air experience and a unique driving experience all year round. Today the world is full of possibilities and the new BMW X models offer the perfect way to explore them. With high seating positions and economical engines, there is a BMW X model for everyone. The BMW X1 is the perfect vehicle for combining practicality with pure driving pleasure whilst the BMW X3 is the sports activity vehicle that is the founder and leader in its class. This vehicle also impresses with its highly efficient and economical, twin-power turbo diesel and petrol engines. And just like the X3, BMW’s X4 model also cuts a striking figure with its bold design and ‘X-typical’ power train. Even in its third generation, the new BMW X5 manages to surpass its own exacting standards and as an SAV (Sports Activity Vehicle) it offers outstanding performance in every area where the toughest demands are made both on and off the road. At the very top of the X range is the BMW X6, which has a presence that sets it apart as a Sports Activity Coupe. This unique SAV also offers the versatility and high-seating position of an SUV.
