EXCELLENCE REWARDED In every aspect of Daimler AG’s operations, excellence comes as standard. The company’s unrivalled design and manufacturing capabilities are complemented by the dedication of its key suppliers. The vital contribution made by Daimler’s leading suppliers has helped the company to achieve on-going record-breaking results, with more than half a million vehicles sold in the first four months of this year alone. Philip Yorke takes a closer look at Daimler’s remarkable performance and the suppliers behind the scenes who have excelled in their field.
W
hile other major automotive manufacturers struggle to maintain their market share, Daimler has been posting double digit growth for the last ten months with sales increasing in all regions of the world. Today the company is seeing particularly strong growth in Europe, USA and China. The global demand for its top-of-the-range ‘dream cars’ such as the latest S-63 AMG Coupe, is also seeing unprecedented growth. “We are posting double-digit percentage growth in sales for the tenth consecutive month, due in part to the great success of the new C-Class” said Ola Kallenius, Member of the Divisional Board Mercedes-Benz Cars and responsible for marketing and sales. “Our
44 Industry Europe
