TAKE YOUR PICK The Hungarian meat processing company PICK Szeged Zrt stands head and shoulders above its domestic rivals and even among competitors in Central Europe. Its long traditions, innovative thinking and commitment to providing premium quality products guarantee strong prospects for future expansion. Edina Beale reports.
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part of the Bonafarm Group, PICK Szeged Zrt is the largest Hungarian meat processing company, operating production units in four locations and a sales centre in Budapest while providing stable employment for nearly 2800 people. The company cuts and processes more than 580,000 pigs in one year which secures production of 41,800 tonnes of processed products and 33,385 tonnes of fresh meat sales. Its best known PICK brand is available worldwide, and while its biggest European market is Germany, it is present from the USA to Japan. In Hungary the company holds a leading market share with around 23.3 per cent of the market.
Aiming for the finest Throughout its 147-year history PICK Szeged Zrt has always been committed to high quality standards. Being part of the Bonafarm Group, PICK has the advantage of being able to ensure the highest care is taken to maintain the best quality at all stages from the field to the consumer table. The company’s integrated quality system complies with the highest standards to produce safe, nutritious and unique products that are loved by consumers. Its extensive premium product selection includes salamis and dry sausages, cold cuts, liver pates and frankfurt82 Industry Europe
ers made of pork. Its flagship product is the world famous PICK Original Wintersalami. Wintersalamis made under the PICK and HERZ brands have gained the Hungarikum title, which is given only to selected products seen as best representing Hungary’s tradition of high quality local production to the outside world. PICK is also the largest Mangalica meat producer in the world and is famous for manufacturing products from the unique Mangalica pork with unrivalled taste. PICK Szeged Zrt puts a great deal of emphasis on meeting customer demands and changes in taste through continuous innovation. Among many of its exciting new developments is its PICKSTICK Snack sausage, which achieved the most success when the product was launched with an international packaging design in the domestic and foreign markets
