COOL PRECISION
Sheng Kwei is a market leader in the design and manufacture of high-precision AC fans for industry. Philip Yorke talked to Ms Trista Tsao, the company’s marketing director, about its latest products and presence at the forthcoming Hannover Messe Trade Show.
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heng Kwei was founded in Taiwan in 1995, focusing on the design and manufacture of small, optimal quality and high output industrial fans. The company has seen consistent growth since its inception thanks to its tight quality control systems and uncompromising precision. Sheng Kwei Enterprise is a very customer orientated company and as a family-owned business is able to make quick decisions and provide individual bespoke services for its broad range of industrial and commercial clients. Since it was founded, Sheng Kwei Enterprises has placed a high priority on quality and innovation, subsequently creating a whole range of AC cooling fans, all of which have been certified by quality assurance institutes such as UL, CUL, TUV and CE.
Compact precision showcased Sheng Kwei has once again decided to showcase its latest AC fans at the forthcoming Hannover Messe trade show and to increase its global footprint. Tsao told Industry Europe, “This will be our third year at the Hannover Messe and we hope to attract more potential leads at the show. We are already well represented in Canada and North America but would like to expand in Europe by appointing some new distributors and agents. Our customer base is comprised mainly of automation systems manufacturers and data centres.” In 2014 the company attended IMTS in Chicago as well as the latest electronics show in Munich. Tsao explained how the company is able to stand out at such events: “When it comes to differentiating
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us from our competitors, then I would say that as a privately owned business we are able to offer a more dedicated service and a greater commitment to consistency, quality and reliability. Our products are far more reliable than those coming out of Asian countries as they are sturdier and more compact. The advantage results from the fact that we only use aluminium for the frame and specify lightweight but tough plastic components. We also offer special sizes, many of which are unique to Sheng Kwei.” The company has many OEM clients as well as those who require private label products and it has its own brand too. Its latest model, the SK170, is a 17cm AC fan which offers increased efficiency and up to 310 CFM airflow. Many of its end users are blue-chip companies and household brands such as Emerson and Rockwell.
Value-added services As a family business Sheng Kwei is able to be far more flexible than its big multinational competitors. The company has long-term relationships with its clients and is able to offer a one-stop shop service as well as lifetime after sales support. The company prefers to be involved at the design, concept stage when a new product is being considered in order that it can bring its innovative technologies to the table to optimise the n efficiency and quality of the final product. For further details of Sheng Kwei’s extensive product portfolio and range of accessories please visit: www.shengkwei.com.tw.
