Moleskine Brandbook

Page 1

don’t judge a notebook by its cover



what

matters is

on the

inside





The filling is you



In today’s world,

it’s not necessarily the product or service that makes a company stand out,

but its history.


MoleskineÂŽ is the heir of the legendary notebook used for the past two centuries by artists like



Ernest Hemingway

My aim is to put down on paper what I see and what I feel in the best and simplest way.



Bruce Chatwin

To lose a passport was the least of one’s worries. To lose a notebook was a catastrophe.


The international literary and artistic avant-garde would get their little notebooks from a stationary shop in Paris

6e Arrt RUE DE L’ANCIENNE CÓMEDIE


in 1986, the store closed down.


“Le vrai moleskine n ’ e s t plus”


In 1997, a small Milanese publisher brought the legendary notebook back to life.


Thus commenced a long-awaited renaissance


THURSDAY November

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MoleskineÂŽ notebook begins its journey once again, capturing reality on the move, preserving details, impressing the unique aspects of experience upon paper.


FRIDAY November Today, Moleskine is synonymous with

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8

culture, travel, memory, imagination, and

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personal identity, both in real life and the

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digital world. It is a brand identifying a

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family of notebooks, journals, planners and innovative cityguides, adapted to different functions. With a variety of page layouts, Moleskine notebooks are partners for the creative

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professions and the imaginary of our time:

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they are a worldwide symbol of contemporary

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nomadism, closely connected to the digital world through a network of websites, blogs, online groups and virtual archives. With Moleskine, the ancient (and typically analogical) practice of sketching and jotting down notes finds unexpected connective space on the Web and in its comunities.



MOLESKINE is


{Creativity}

travel

detail

culture

a lifestyle.

individuality design

craftsmanship

talent

exploration

memory sophistication

imagination

aesthetic

quality

authenticity


our MISSION is to develop, market and sell products and services which contribute to the expansion and disemination of culture and knowledge.

our VISION is to create a global, multi-category, multi-channel brand.


you can find us wherever there are

wanderers and wonderers




1995 - legendary notebook


MOLESKINE®


THURSDAY November

24 8 9 10 11 12 13 14 15 16 17 18 19 20



volant


soft cover


Moleskine limited editions



We have been moving into the digital realm.

Trying to maintain the of

authenticity the

product

whlist integrating new isn’t

technologies easy


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your life beautifully organized


analog meets digital

smart writing set


we have developed innovative platforms for sharing and storing ideas. we want to create a community


myMOLESKINE

both online





and offline


MOLESKINE Café

My daily fix of inspiration


Wake up your thoughts

MOLESKINE Café



THE

FUTURE



sail between the ruled and the unrulead



Start telling your story


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