Media kit 2016 web

MEDIA-KIT,

2016 PAT TAY A, PHU KET, BANGKOK, SAMU I

R E A L E S TAT E M gaz e R aE Ai nL T h a i l a n d E S TAT E Magazine Thailand

HAVE YOU EVER WONDERED WHAT IS SO ATTRACTIVE FOR RUSSIAN TOURISTS IN THAILAND? WHAT MOTIVATES THEM TO STAY OR COME HERE AGAIN AND AGAIN, TO SETTLE IN THE “LAND OF SMILES” AND FIND A NEW HOME HERE? We know the answers to these questions. And that’s what we talk about on the pages of our magazine. There is one quite popular proverb used

by Russian-speaking people: Your home is where your heart is. Buyers from Russia and CIS appreciate such meanings as warmth, kindness, sincerity and simplicity. We understand that the sun, see, climate – these and many other factors only reinforce Russian love to Thailand, but believe me, they are not the origin. There is a source of genuine, deep feeling of relaxation, like a hideaway from problems and worries. Like a time machine, which returns you to the carefree barefoot childhood – the magical aura of Thailand’s kingdom attracts our compatriots here even now, in this difficult time for everyone.

Our publication has been working on the market of Thailand for five years. We give authentic and relevant information about real estate market to our readers, all aspects of accommodation and adaptation in this sunny piece of Asia. We do not only offer people to choose a house, we give them more – the choice of style and a new way of life – the way of joy, comfort and coziness.

Cooperation with us for you is an effective tool to promote not only your business, but your philosophy.

On the pages of this media-kit you will find all information about our magazine, our offers, and opportunities for your business.

Together we can give people what they are looking for – high-quality real estate and related attributes.

We affirm that in spite of the difficult financial situation now it’s a high time to ensure presence in media to your project. This is the point that increases your credibility.

BEST DEVELOPERS ARE ALREADY ON OUR PAGES. JOIN US! With Love to Thailand and Respect to your Business, Irene De Ribas, CEO

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WWW.REMTHAILAND.COM

REAL ESTATE. THAILAND SINCE 2010 «Real Estate. Thailand» – is the first and only professional Russian-language edition about property market and investments in Kingdom of Thailand.

The magazine has been published and distributed in Thailand for five years, since 2010. Nowadays, our distribution list covers all major touristic regions of the country – Pattaya, Phuket, Bangkok, koh Samui and Krabi.

Today «Real Estate. Thailand» magazine is not only the information publication, but an effective media space with a wide range of marketing opportunities: • Specialized property magazine; • Modern website www.remthailand.com; We work to give our readers the most complete, reliable, relevant and unique information about real estate, property, investment and law in Thailand. To tell them about all market’s changes, about predictions, differences and features of living in Pattaya and Phuket and other regions, about the lifestyle and activities.

We work to give our clients ways to effectively promote their business on the Russian market by increasing publicity and credibility for the brand, establishing ideas of reliability, safety and comfort – points that will increase your sales.

We work to provide experts in the field of real estate current platform for sharing their experiences, views and analytical data on real estate development and investment in Thailand and Southeast Asia.

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Volume UP TO 100 PAGES

SIZE А4 (210x297mm)

Circulation 5000 COPIES EVERY MONTH

Paper GLOSSY, FULL COLOR

WWW.REMTHAILAND.COM

DISTRIBUTION

150 delivery points

R E A L E S TAT E

Magazine Thailand

70 delivery points

• Distribution in Bangkok and Koh Samui • The magazine is free for readers • More information by request • On-line issues at the WWW.REMTHAILAND.COM and WWW.ISSUU.COM

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OUR READERS Our magazine comes with 5000 copies every month. According to the statistics every copy is read by 2 or 3 people (friends or family members). Also we have on-line version at our website.

ABOUT 500 PEOPLE PER DAY READ OUR MAGAZINE THERE. It’s easy to calculate that every month we have about 30,000 readers. 30,000 PEOPLE WHO SEE YOUR ADVERTISEMENT. Our targeted readers are potential buyers and investors with high income who are interested in property market in Thailand.

READER’S PORTRAIT: Average age – 35-50 Y.O. Marital status: married – 80%

62%

single – 20% Average annual income – 150,000 – 200,000 DOLLARS

38%

OCCUPATION:

60% 47% 38% 16% 9%

Owners of 2 and top managers, directors more property objects in any country

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middle level managers

Real Estate agents

Others

WWW.REMTHAILAND.COM

R E A L E S TAT E

Magazine Thailand

PURPOSE OF PURCHASE:

PREFERRED WAY TO PURCHASE:

Personal needs – 58%

Buy from developer – 46%

Investments – 42% Vacation – 23% Residence – 19% Investments – 42% Rental – 16%

OUR ROLE IN MAKING DECISION:

The magazine motivated to start searching – 38% Reader kept the magazine for information – 33% Reader visited our/ developer’s website to get more information – 29%

Buy from real estate agency in Thailand – 40% Buy from real estate agency in Russia – 14%

FEEDBACK:

Reader contacted editorial office – 12% Reader contacted developer – 23% Reader contacted developer/office after a while – 44% No feedback – 21%

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OUR TOPICS 1. COVER STORY In this column we usually publish the main story of the issue. We place the most interesting information about real estate market in Thailand. Cover story tell readers about person or company placed on the front magazine’s cover.

2. NEW PROJECT We talk about new developing projects here - those, whose construction has just started or is about to start.

3. SHOWROOM Here there are editorial reviews of showrooms. We discuss new opening and already existing ones. We select the most interesting and practical interior solutions. We offer readers to imagine their future houses on the pages of our magazine.

4. ANALYTICS. INVESTMENTS

8. BUSINESS

In this section we publish analytical materials about property market, comparative analysis of markets of different countries and regions. Property experts discuss most attractive projects for investments here.

There is all about making business and company registration in Thailand. And also a little bit of information about commercial real estate and land for sale and futher business investments.

5. YOUR LAWYER

9. ARCHITECTURE

Experts in the field of law tell readers about legal aspects of real estate deals, about Thailand law in details, and answer most popular buyers’ questions.

In this column we talk about architecture style and creative decisions that were realized in Thailand. We introduce famous and talanted architects to our readers here.

6. YOUR REALTOR

10. INTERIOR

In this column readers can find information from real estate agencies working in Thailand; their hot offers for property sales and rental, their expert’s opinion about the situation on the market.

Here there are the ideas of design and decor for the housing; reviews of companies that offer design services.

7. YOUR DEVELOPER

Information about outer space, landscrape design, everything that is connected with pools, fountains, exterior lightings, patios, terraces and balconies and so on.

This column is for and about developers interviews with personalities about their projects, their personal and professional story of success.

Mostly, these articles are created for publicity and to form a customer’s loyalty to your brand.

11. EXTERIOR

12. TROPICAL LIFESTYLE Restaurants, spa, fitness-centers, beach clubs, shopping malls reviews - all about healthy, bright and active life in the tropics.

13. MARINE LIFESTYLE Main Thailand resorts are located at the sea coast.

That’s why vacations here are certainly connected with the sea and marine activities. It’s all about marinas, yachts, fishing and much more here.

14. YOUR VACATION IN THAILAND Information about where to stay on vacation, reviews of the most comfortable hotels and original solutions for people’s holidays in “the Kingdom of smiles” 15. DISCOVER THAILAND Here we place bonus information for readers - traveler’s personal experiences and their blogs about other regions.

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WWW.REMTHAILAND.COM

OUR CLIENTS

R E A L E S TAT E

Magazine Thailand

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ADVERTISE WITH US FORMAT

Single page inside Double page inside Back cover page Front cover page Front cover inside (double page) Back cover inside (double page) Special Inner Inset (4 pages, 2 sheets spread) Premium page (fixed location) Business card on the front cover*

PRICE PER ISSUE (THB)

3 months contract low season high season 15.000 18.000 28.000 35.000 35.000 45.000 50.000 60.000 35.000 45.000 30.000 35.000 27.000 32.000 +20% +20% 15.000 20.000

1 year contract 12.000 22.000 30.000 — 35.000 26.000 28.000 +20% —

*This offer is not valid for property development companies

ADVERTISING ARTICLE

Format Double page 4 pages (2 doubles)

Price per issue (THB) – 3 months contract 22.000 30.000

ADDITIONAL SERVICE

Professional photo shoot

12-15 baht per piece 10.000 baht

Artwork creation

1.500 baht

CD/DVD with your company’s information and video

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WWW.REMTHAILAND.COM

R E A L E S TAT E

Magazine Thailand

YOUR ADVANTAGES 1. COMPETITIVE PRICE We have the best rates for advertising in high-quality printed media.

2. LARGE COVERAGE OF TARGET AUDIENCE Our magazine is distributed in several regions of the country - Pattaya, Phuket, Bangkok, Koh Samui. Your advertising will be seen and promoted everywhere.

3. «SMART» DISTRIBUTION We care not only about the numbers of readers, but about the effectiveness of our distribution points. All of them are targeted and we can be sure that our magazine is picked up by interested people only.

4. ADDITIONAL CHANNELS OF COMMUNICATION AND ADVERTISING • We cooperate with real estate agencies (we distribute our magazine in the offices of agencies and sales offices of developers); • We cooperate with largest real estate exhibitions (Asian, Russian and the CIS countries markets); • We cooperate with major network real estate agencies in Russia; • We provide the presence of the magazine at the professional events in Thailand and Russia; • We can provide information support for your project after advertising with us; • We give additional placement of your project on our website (banner, article, photo, video information can be added at the www.remthailand.com) 5. PR AND MEDIA SUPPORT We always work with personal and professional communication channels, do presentation of objects, advertised in the magazine. We cooperate with other media in Thailand as well, and we can provide you promotion in other media, if necessary.

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SIZE Two page spread full bleed 420m wide x 297mm deep (Bleed size 426mm x 303mm)

Because we are perfect-bound, our margins are 12 mm to the outside edge, top and bottom; 14 mm inside edge. When supplying full-page artwork see special section on bleeds on page 8. Maximum depth for non-bleed artwork is 273mm (297 - 2 x 12mm).

DIGITAL ARTWORK

Single page 210 x 297mm (Bleed size 216 x 303mm)

0.5 page vertical WITH BLEED 105x303mm

«Недвижимость. Таиланд» is an A4 (210mm wide x 297mm deep) magazine with a three column grid.

WE ACCEPT FILES IN THE FOLLOWING FORMATS:

0.5 page vertical NO BLEED 90x273 mm

•

High resolution PDF (300 dpi ) - preferred.

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Photoshop Tiff, EPS, Jpg (300 dpi)

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Illustrator EPS, Ai

If uncertain about bleeds please also supply the file in which the advertisement.

BASIC REQUIREMENTS FOR ADVERTISEMENTS: •

All images and colours CMYK (cyan, magenta, yellow, karnak [black]) not RGB (red, green, blue). No spot colours.

Image resolution must be 300 dpi.

PHOTOSHOP REQUIREMENTS: 0.5 page horizontal WITH BLEED 216x150mm

0.5 page horizontal NO BLEED 184x135 mm

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300 dpi resolution.

•

Save file as tiff or eps or jpg with high quality compression.

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If file contains fonts, flatten to one layer and save as eps.

ILLUSTRATOR REQUIREMENTS: Images must be embedded, not linked.

1/3 page vertical BLEED 74x303 mm

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1/3 page vertical NO BLEED 55х263 mm

•

Convert all fonts to outlines.

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Save as an eps or Ai

FILES CAN BE SUPPLIED BY: •

Burnt to CD/DVD.

•

Email if file is less than 10MB.

•

Web download or FTP.

WWW.REMTHAILAND.COM

297 mm actual area that appears

Your advert as it appears is 210mm wide by 297mm deep (A4). But If you want it to rail to the very edge of the page we need 3mm of “bleed’ all around to ensure that the printer’s trim does not leave white edges to the artwork. So the size of the artwork you give to us should be 216 mm wide by 303mm deep. Please do not put anything important (such as logo, phone number, web address etc.) within 8mn of the top or the bottom of the ad (this figure is deducted from the depth including bleed in reality it’s 5mm from what actually appears). Also please do not go close to the left and right edges because of the perfect binding - allow 12mm on each side. This means that the “working” area of your ad should be 192 mm wide (216 mm – 24) and 287 mm deep (303 mm – 16)

303 mm 3mm to allow 3 mm of bleed top & bottom (pink area)

210 mm actual area that appears

216 mm to allow 3mm of bleed either side (pink area)

Bleed area Recommend no important material in the 8mm top and bottom and 12 mm either side

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Working with us, you get not just a print advertising. You get us as a reliable partner and a various promotion among our professional network.

CONTACT US:

R E A L E S TAT E

Magazine Thailand

Irena De Ribas, CEO phone. 084-892-7447 irena@remthailand.com For Advertising inquires

R E A L E S TAT E

Magazine Thailand

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WWW.REMTHAILAND.COM