Inn Express Spring Brochure 2023

THE SPRING COLLECTION 2023

Welcome to our spring catalogue, designed to support and inspire our customers during the critical spring trading period. As an independent business owner specializing in premium products, we understand the importance of providing high-quality and innovative drinks to enhance your customer’s experience.

This catalogue has been carefully curated to showcase a range of products that cater to the changing needs and tastes of your customers. Whether you’re looking for refreshing spring cocktails, fruity mocktails, or seasonal beers and ciders, we have you covered.

Our passion for premium drinks is evident in every product we offer, and we are committed to providing you with the best products and service to help your business thrive. So, as the weather begins to warm and the days get longer, let our catalogue guide you through the spring trading period with confidence and style.

Price Increases

As you will have seen first-hand, 2022 was a year like no other on many levels as a business, we experienced a high level of uncertainty in pricing stability from our entire supply chain and even though 2023 has been no different, we want to offer a customers as much reassurance and stability as possible.

Although we have no influence when brand owners announce price increases, we have decided that rather than applying each increase individually, in 2023, we will now offer our customers some additional reassurance by structuring our increase schedule and review our pricing quarterly. What this means for you is that regardless of when a supplier may introduce higher prices we will only increase your prices at the next review stage* These dates can be viewed below or on our website where a schedule of brand owners and suppliers can be found.

Inn Express 2023 Supplier Price Increase Schedule

Please contact your account manager, who can discuss alternative products and the schedule in more detail. You can also call our customer services team 01789 488008

* This does not include any increases implemented by the Government such as duty.

EAST LONDON LIQUOR CO.

East London Liquor Gin

It’s called a classic for a reason. Their London Dry Gin combines notes of citrus and juniper, ending in a bold, spicy finish.

East London Liquor Rum

Guaranteed to bring a tropical buzz to the drizzliest of days. This rum’s roots run through three iconic Jamaican distilleries. So, trust us when we say it’s got full fruity depth you’re looking for.

East London Liquor Vodka

This is your vodka: smooth and creamy in taste and bold in spirit, it’s made from 100% British wheat. Equally amazing with a bit of soda, in a martini or chilled on its own.

VERDANT BREWING CO

About Verdant Brewing Co.

Verdant began life back in Autumn 2014 when homebrewers Adam and James teamed up with Rich to craft US-inspired beers that weren’t available locally.

Since then the team has continued to grow alongside the demand for their beer! They’re now a team of 30 people, all driven by the same passion. Their ethos revolves around brewing the flavourpacked beers we love to drink, and ensuring that beer lovers have access to delicious, quality-driven releases week after week.

They are also proud to welcome and embrace all the diversity that this industry has to offer, anyone is welcome at Verdant. They strive to ensure a workplace that is centred on inclusion and diversity.

Verdant’s Beers

In 2014, Verdant began to make beers that they love. Nothing’s changed. It’s still about taste, quality, and all ’round deliciousness. Think juicy, hoppy, unfiltered, hazy beers that are always vegan!

They also love to explore from time to time, brewing lagers, stouts, cask ales... They’re independent, and always will be — that way they can continue to push boundaries and make beer they love, and hopefully, you will love them too.

NAPTON LOST APPLE CIDER

This blend is a celebration of Napton’s growth as cider makers and much more advanced than scrumpys of yore! This recipe is filtered and blended with real juice to create a cloudy carbonated cider that’s clean, sharp and just sweet enough.

Naturally free from gluten and Suitable for vegans.

NO artificial flavourings | NO concentrates | NO sweeteners.

Head over to PAGE 20 for more insight into the premium world of cider

CASONI

About Casoni Production of Casoni

All Casoni distilled spirits and liqueurs are born from a passion for Italian tradition and from its constant focus on the latest consumer trends and market innovations. Casoni is a cocktail of experience and innovation, offering a full range of artisan liqueurs capable to satisfy the tastes of the most diverse and demanding customers. Tradition and deep expertise are the key factors in the success of Casoni liqueurs, factors that have contributed to the life of its countless successful liqueurs throughout its history. The creation of completely natural products resulting from infusions and distillations of local herbs and fruits has always been a top priority for the company. An added value for the end customer who can taste a genuine natural liqueur.

Casoni spirits and liqueurs are created from the finest raw materials and continuous research into new ingredients. This is how the company manages to ensure the uniqueness and authenticity of the more than 100 infusions that it makes for more than 450 different recipes. These are significant volumes, to which we should add the use of specific machinery for the production of liqueur and extensive capability to work with different formats —now more than 60 — in timelines calibrated to fit in with market needs, deep knowledge and expertise cultivated by more than 200 years of experience in the production of renowned Italian liqueurs typical of the region where Casoni has grown.

RAMSBURY DISTILLERY

Ramsbury Single Estate Vodka

A smooth and rich vodka crafted from the finest Winter wheat grown on the Ramsbury Estate. Each and every bottle can be traced back to the very field in which the wheat originated.

Ramsbury Single Estate Gin

They re-distill the spirit with fourteen botanicals, including classic juniper infused with the floral tones of fresh quince grown in the grounds of the distillery, with the addition of coriander, angelica root, orris root, cardamom, hops, bitter almond, liquorice, cinnamon, grains of paradise, orange, lemon and grapefruit. The result is an exquisite London Dry Gin with a modern twist.

CAWSTON PRESS JUICES

At Cawston Press, they always take pride in doing things properly. No short-cuts. No ‘jiggery pokery’ Just delicious drinks, always made from pressed fruit.

Now it’s time to redouble their efforts to do more good. They’re launching their ‘pressing for better’ sustainability action plan: 10 clear commitments for people and plan.

These 10 commitments include ‘aiming for net zero’, this involves halving Cawston’s greenhouse gasses by 2030and achieving net zero emissions by 2050. Another of their commitments involves ‘responsible sourcing’, ensuring that all of Cawston’s suppliers align with their values in regard to sustainability. Furthermore they are committed to helping make the community healthier, by donating to food banks at a local and national level.

WELCOME TO ONLINE ORDERING

Online Ordering?

The inn-express.com online ordering portal is live, and all customers can now register for an online account. This platform exclusively offers Inn Express customers an unrivalled range of products teamed with live stock availability.

Whether you use our answerphone system, emails or call our customers service team, transitioning from your existing way of ordering will always be a scary thought. So, give one of our team a call so we can help navigate your way through the process of logging on for the first time, through to placing your order and viewing previous orders.

BRAND NEW FEATURES

CREATE A BACK ORDER

With a click of a button you can now create a back order for a product you require

IMPROVED SEARCH FUNCTIONS

Search within a chosen category to get to where you want faster

ONLINE PAYMENTS

If you are a pay on delivery account you are now able to pay easily and quickly through the website. We now accept Apple pay & Google pay

SORT BY NEWEST

CREATE A WISHLIST

Add a group of products to your wishlist and create an order at your convenience

DISCOVER MORE

Like a particular producer? Simply click on the ‘discover more’ button and see more from them.

UPDATED DASHBOARD

A new layout brings extra tools. View cummulative spend, see your most popular products and dive into the exciting world of invoices! Wooooo

FILTER PRODUCTS ON OFFER

These two do exactly as they say on the tin really don’t they?

2023trends

WHAT SHOULD YOU BE LOOKING OUT FOR IN 2023

COULD THE HARD SELTZER FINALLY MAKE ITS MARK IN THE ON-TRADE? IS 2023 AS THE YEAR FOR RUM (AGAIN)? MEZCAL? VERMOUTH? LOW & NO? DISCOVER OUR 2023 PICKS...

It seems that since the dawn of time, many of the trends seen across the pond in the USA have been used to gauge the drinks trends on these shores. But as a nation, we know what we like, we have some of the best hospitality in the world, and we are lucky to have some of these as our customers. Due to this considerable variation in the style of venue within the customer base, we have a unique perspective on what the movers and shakers are in the industry, so read more to see what we think are the key trends for 2023

Premiumisation

Bacardi found that 50% of venues reported customers were opting for premium options when ordering drinks. This is a drinks trend we’re sure many businesses can get behind as there’s more profit to be made from premium drinks. However, we have to ask, why now? Consumers are looking to improve their experience in any way they can. One way of doing this is ordering ‘nicer drinks’ or theatrical drinks. People do this for the same reason people drive a nicer or faster car than they probably need, for the image. Get those smoke guns and flame throwers out! It’s cocktail time!

Health Conscious Drinks

There’s no time like the present to take care of your health, & with new legislation on HFSS products as well as a widely-shared Government strategy to reduce obesity, there is pressure on operators to provide healthier options. For this reason (and the growth of superconscious health influencers on social media), more & more drinks are displaying health benefits. The reason hard seltzers do well (with direct-to-consumer sales) is that they’re lowcalorie. They’re essentially alcoholic sparkling waters. Additionally, non-alcoholic beer has skyrocketed because of its health benefits & reduced number of calories, less people want to wake up dehydrated with a banging headache & unable to function properly for days. Hence the rise of their healthier counterpart. One product

that has only begun to rise (in our opinion) is kombucha. This is quite possibly the healthiest option within the soft drinks market currently. Kombucha is a fermented tea that has plenty of health benefits. It contains probiotics & antioxidants, it also kills bacteria with its acetic acid. Drinking Kombucha regularly improves gut health, which ironically is a growing trend within the health & fitness industry, so you can see how the growth of both things lend themselves to each other nicely. I’m sure you’ve seen the rise of turmeric & ginger drinks, we think they’re probably all marketing with a lack of real improvement to your health. However, the fact the sales of these drinks sky rocketed shows you that health-focused products are a rising drinks trend in the industry.

RTD / Ready to drink

This format will have huge growth potential in 2023. Planet-friendly & convenient. Despite the growing demand for cocktails in the on-trade, many venues still struggle to find trained staff, so a quality pre-mixed drink ticks all the right boxes. We have an extensive range of alcoholic & non-alcoholic pre-mixed RTDs, including MOTH cocktails, which are full-strength classics made with the best of the best craft spirits. Perfect every time. We also have excellent non-alcoholic options from PUNCHY, which offer low-sugar, low-calorie

soft drinks that are all grown up, leading the pack with a little extra to support your immune system. They charge every plastic-free can of Punchy with 50% of your daily vitamin D, so their flavours pair perfectly with a balanced diet.

Top Tip: drop in a shot of your favourite spirit, & these make excellent & very premium cocktails. Our favourite is a drop of spiced rum over ice & top up with Punchy Golden Hour. The zesty blood orange & aromatic bitters pair perfectly with thewarmingspicesintherum.

Taking on the Big G!

With prices due to surge again in 2023 (see what we did there?) Guinness will be facing some serious challenges for its spaces on bars. It is easily the most iconic example of a drink defining a nation. It’s always a lovely sight watching a pint getting poured. The way the white, creamy head mixes with the dark stout beneath, watching the bubbles rise to the top. But even with global dominance & all that

Cask Ale

2022 saw an enormous surge in quality craft sales. The craft of excellent cellar management is an art form. Those who do it right are reaping the rewards & seeing customers return again & again, looking for that unbeatable cask experience. This opinion is concreted further by the numerous amount of modern craft brewers such as Deya, Glasshouse, Full Circle, Wylam

Sustainability

In today’s world, sustainable practices are encouraged. The majority of people are conscious about where their products come from, how they were made, & the effect they will have on the planet. There are plenty of methods drinks companies use to qualify for a ‘sustainable’ label on their marketing & brand. One of these methods is reusable containers. EcoSpirits are a company that distributes spirits in 4.5-litre containers that are returned & washed so that they can be reused. They take an approach to spirits similar to kegged beer. Glass bottles for spirits create 22,000,000 tonnes of emissions yearly. EcoSpirits combat this figure by saving 550 grams of emissions per bottle by using their reusable containers. With nearly no

theatre surrounding Guinness, the stout & porter category is enormous. There are some damn tasty & great value alternatives to this “king of stout”, or the locals like to call it, the “black stuff”. Please have a look at our stout section on our website and give a new beer a whirl and make some much-needed margin

& many more that were historically brewing beers in kegs are now moving into the cask arena. This swing in format is for the reasons we mentioned above, but also, from a sustainable & environmental point of view, cask beer requires less chilling & can be dispensed without any gas pressure. Head to our website for our ever changing range of craft cask ales.

packaging & a reduced carbon footprint, you can see how this business has taken advantage of this growing drinks trend - with no sign of slowing down in 2023. Purity Brewing Co is an example of a brewery that has immersed itself in this trend. For example, they use labelling that is entirely renewable, & they have a 95% efficient heating system for their brewing process. But it doesn’t stop there, they give their spent yeast & hops to farmers so that the bare minimum goes to waste. If you compare their beer to any others in the industry, they use 2.8 pints of water to craft one beer, this is a significant improvement compared to the industry average of 8 pints of water per beer produced.

NEW PROMO PRICE £10.49

Hey, we sell great coffee! JUST 15p per serve*

IMAGINATION

A clever combination of balanced ginger bread and clean spiciness deliver a truly delicious cup of creativity.

• Superb Rainforest Alliance accredited coffee.

• Beautifully simple 75% Arabica and 25% Robusta confection.

TASTING NOTES

Floral, bell pepper and yummy milk chocolate

RECIPE NOTES

Colombian Cadefhuila from the dry parchment coffee producers of Huila, and TopCup 2020 speciality grade Vietnamese Wet Polished original coffees combine to conjure an inspiring coffee.

*based on 14.5g

CIDER

APPLE IS STILL KING

Apple cider has re-established its dominance of the cider category after the growth of other fruit ciders throughout the past decade. Within cider, apple has seen value share grow by +2.3pp in the past 3 years, now accounting for 59% of total cider value in the on-trade. Draught cider is by far the dominant format in apple, now accounting for 92% of cider volume in the on-trade after seeing share grow by +2.2pp in the past 3 years.

Source: CGA OPM Half-Year to 08/10/22

PREMIUMMMMM...

34% of 18-44s are looking to drink less often but treat themselves to higher quality drinks when they do. Cider drinkers typically fall into this younger age bracket, so we expect to see premium cider on the rise in the coming year. Cider drinkers are happier to pay more for a premium drink (46%) than the average alcohol drinker (43%) so highlighting the premium nature of cider brands will be key to success.

Source: PROOF Insight, POURTRAITS Sept 22, Feb 22

WHAT’S YOUR FLAVOUR?

As consumers look to explore different flavour profiles, brands have responded with exciting new flavours including blood orange, mint and peach. Packaged fruit ciders typically offer more variety than draught, so it is no surprise that packaged now accounts for 50% of fruit cider volume in the on-trade after seeing share grow by +1.5pp in the past 3 years. Brands are now experimenting with dispense systems to offer flavour choice on tap. As consumers increasingly look to try new things, we expect to see further innovation in flavour in the coming year: watch out for peach, tea flavours and basil – spotted in trending USA cider bars.

Source: Cider MODE 2022, CGA OPM Half-Year to 08/10/22

CIDER FOR THE WILD ONES

NEVER FROM CONCENTRATE

D O Y O U G I V E C I D E R T H E A T T E N T I O N I T D E S E R V E S ?

In partnership with Napton Cidery

DID YOU KNOW?

Cider remains the second most popular drink behind beer for pub customers, accounting for nearly one in nine drinks purchased. Almost one million pints of cider are sold daily, earning the average outlet £17,000 a year per tap Therefore, it is paramount that landlords give cider the focus it truly deserves, rather than treating it as an afterthought or just a service line. When was the last time you really considered your cider offering? Is your range in line with the latest trends and consumer needs?

FORMATS AND FLAVOURS

75% of on-trade cider sales come from draught, so it is critical that you get this right The average UK pub stocks two draught ciders, with 19% of outlets now stocking four or more If stocking one draught cider, it should be apple as this delivers a 10% higher rate of sale than flavoured cider when stocked alone However, if you stock two draught ciders, a mixture of apple and flavoured satisfies a

PREMIUMISATION OF CIDER

Premium apple and flavoured draught ciders have shown a 23% and 78% YoY increase, largely driven by consumer drinking habits changing postlockdown with higher quality drinks now more in demand in the on-trade. 46% of cider drinkers are looking to premiumise with mainstream draught apple cider in decline Distribution of premium apple cider on draught is up by almost a third, indicating that outlets are swapping out mainstream for premium, in line with consumer trends

HIGHER CASH MARGIN

The average price of a pint of cider is now £4.03, or £3 53 for mainstream apple draught ciders

Premium craft ciders now account for a 48% share of draught apple cider and attract an average RSP of 36p to 97p more than mainstream ciders With premium craft ciders commanding a higher RSP, this can mean a higher cash margin for pubs, which is much more important than hitting a GP %.

wider range of consumer desires and delivers a 20% higher rate of sale than two apple ciders

Napton Cidery’s No 6 Medium Dry 4 6% cider and No 5 Fresh Blackcurrant 4% cider, available through Inn Express in 30L and 50L kegs, are the perfect combination to help you maximise your cider sales

All of Napton’s ciders are made with 100% fresh pressed juice and are naturally fermented using wild yeasts, like wine. This slow fermentation can take up to nine months but ensures that each cider is full of character Once matured, each recipe is hand blended and meticulously finished, resulting in an award-winning range of ciders with high juice content

Although highly crafted premium cider, Napton is very competitively priced and can deliver strong rates of sale and cash margins We have draught incentives in place with Inn Express including free keg support Speak to your Inn Express account manager for more details

THE IMPORTANCE OF LOCAL

72% of cider drinkers want local British ciders with 20% refusing to drink commercial ciders made from concentrate After the South West, the Midlands is the second highest region for cider sales with a 15% share of the market, growing at 35% YoY

Napton Cidery is located in rural Warwickshire and we are one of only a handful of Midlands-based cideries; most ciders are produced in Somerset or Herefordshire Given the increasing importance of local produce to consumers, it is key that you stock a local cider brand on draught

THE IMPORTANCE OF SUSTAINABILITY

Cider has one of the strongest sustainable messages of all drink categories As sustainability is increasingly important to consumers, more and more brands are ‘ green washing’, whereby they claim to prioritise the environment, but may not operate sustainably in reality Any business can offset carbon by paying another company to plant some trees, is this really enough for our future?

At Napton Cidery, we follow through on our promise to the environment We are working through our organic accreditation and all of our apples come from traditional biodiverse orchards to help reduce food waste, support sustainable British farming and prevent chemicals from entering the ecosystem – and into our cider! We are committed to banishing single use plastic from our business and we no longer produce Bag in Box ciders due to their use of plastic bladders This means losing a key part of business but for us, the planet is more important than profit

MASS PRODUCED COMMERCIAL CIDERS VS NAPTON CRAFT CIDERS

Commercial ciders Napton craft ciders

Fresh juice vs concentrate Made from concentrate, often bought overseas

Fermentation & maturation

Chaptalisation

Pitched yeast added to accelerate fermentation to 4-6 weeks

Sugar added at the start of fermentation to increase ABV

Finished juice content HMRC dictate that a cider only has to contain 35% finished apple juice

NAPTON CIDERY STOCKIST SUPPORT

Made from 100% fresh pressed British apples from biodiverse orchards

Natural wild yeast fermentation that takes nine months to complete

No artificial chemicals, flavours, sweeteners or nasties

All of our ciders contain over 85% finished juice content

If you permanently stock Napton Cider 30L or 50L kegs via Inn Express, we will give you a FREE keg on install plus a FREE keg with every 13 kegs ordered. We will also support you with glassware, POS, staff training and sampling events for your customers.

To find out more about Napton Cidery, our story, ethos and drinks range, speak to your Inn Express team or visit www.naptoncidery.co.uk.

EXPERTLY CRAFTED CIDER WITHOUT COMPROMISE.

Our smooth ciders are crafted by naturally fermenting fresh pressed juice, like wine, using wild yeasts. This slow fermentation takes up to nine months, ensuring that each cider is full of character. All of our apples are sourced from traditional biodiverse orchards to support sustainable British farming and wildlife.

Once matured, each recipe is hand blended and meticulously finished to ensure a high juice content and create our signature rich flavours, which have won 14 awards. We never use concentrates or artificial flavourings. Our four signature ciders are available in 12x500ml bottle cases.

SPRING OFFER

50L was £151.99, now £131.99

30L was £95.49, now £85.49

To celebrate our award-winning No.5 Blackcurrant Cider, we are offering all stockists £20 off a 50L keg or £10 off a 30L keg throughout March, April and May.

This refreshing, bold fruit cider is made from the very best fresh, traditionally grown British apples and blackcurrants.

Fruit Cider

The exact date of the first cider is not known, but cider-making has been an integral part of human culture for thousands of years.

The production of cider dates back to the Roman Empire and was widespread in Europe during the Middle Ages. Apples were grown for their juice, which was fermented to make cider, a popular beverage that was safer to drink than water. As apple cultivation spread to European settlers, cider-making became an important part of the colonial economy and culture. Today, cider continues to be made and enjoyed around the world.

A QUICK GUIDE Huge profit potential

How Is Fruit Cider Made?

Fruit cider is made by fermenting fruit juice, traditionally from apples, but sometimes from other fruits like berries, pears, or peaches. The fruit juice is mixed with yeast, which consumes the natural sugars in the juice and produces alcohol and carbon dioxide. This process is known as alcoholic fermentation. The resulting cider is then aged and sometimes sweetened or flavoured before being bottled and sold. Some fruit ciders may also be carbonated, giving them a bubbles and making them similar to traditional carbonated drinks.

The Rise Of Fruit Cider

In recent years, fruit cider has seen a rise in popularity due to its refreshing taste and variety of flavours. This increase in demand has led to the development of new fruit cider products, including ciders made from different types of fruits and those with added flavours and sweeteners. Additionally, the trend towards healthier and more natural beverages has also boosted the popularity of fruit cider, as it is often made with real fruit juice and fewer artificial ingredients compared to other alcoholic drinks. This has helped to attract a wider range of consumers, including those who are looking for a gluten-free or low-alcohol alternative to beer or wine. The rise of fruit cider has also been supported by the growth of the craft cider industry, which has helped to bring new and innovative cider products to market.

Craft vs Mass Produced

CRAFT FRUIT CIDE R

is made by small, independent cider makers using traditional methods, high-quality apples, and often local or regionally sourced ingredients. The focus is on producing a unique, high-quality product with a complex flavor profile. The cider is often made in small batches, using a blend of apples specifically selected for their taste and aroma, and may include a variety of additional ingredients, such as fruits, spices, or honey, to add flavor and depth.

COMMERCIAL FRUIT CIDER

on the other hand, is produced on a larger scale by larger companies. The focus is often on producing a consistent product that can be sold in mass quantities. To achieve this consistency, commercial cider makers may use a blend of apples from different regions or even countries, and often add artificial flavors, sweeteners, and preservatives to the cider. The end result is often a sweeter, less complex flavor profile that is designed to appeal to a wider audience.

SCAN TO VIEW OUR FRUIT CIDER RANGE

HOW DO YOU LIKE THEM APPLES?

An in ‘ciders’ guide to what makes cider great

Cider apples make up about half of all apples grown in the UK, most of which due to their acidity and tannin content are not suitable for eating and are as a result grown exclusively for cider making. There are four types of cider apples used in cider making - bittersharps, sharps, sweets and bittersweets.

These apple categorisations are based on an assessment of the acidity and tannin levels in an apple variety. Tannin delivers the dry ‘black tea’ flavour note in cider and helps create the amber colour, while acidity delivers the refreshing sharp notes in cider.

35%

46% of

The artistry of cider making is concerned with the balance of acidity, tannin and sweetness to achieve a smooth rounded and well-balanced cider. Below are four of the UK’s most popular styles used in many of the best cider blends today.

2nd

cider drinkers are looking to premiumise.

Cider is the 2nd most popular drink behind beer for pub customers

HMRC dictate that a cider only has to contain 35% finished apple juice

72% of cider drinkers want local British ciders

THE VARIETIES

The Sharp Ones

These have high levels of acidity and low levels of tannin, the variety of sharps most will be familiar with would be the Bramley apple that is sold in supermarkets for apple pies and apple crumbles. Ciders made from sharps can deliver zesty fresh green notes with a light colour that give the cider an almost white wine like quality.

Typical Varieties

Browns Apple, Bramley’s Seedling, Katy

The Sweet Ones

Sweets have low levels of acidity and low levels of tannin. Many of these apples are also what would be called ‘eaters’ or culinary apples. The lack of bitterness or sharpness in these apples allows the natural floral and herbal aromas to come through in the cider making process, giving the cider maker the opportunity to create ciders with light delicate notes.

Typical Varieties

Typical Varieties: Ashmeads Kernel, Cox’s Orange Pippin

The Bittersweet Ones

Classic cidermaking apples, they have low levels of acidity and high levels of tannin. These make up a large proportion of cider apples grown and as a result are the backbone of many UK produced ciders, delivering a bite without too much acid. This allows the cider maker the opportunity to let the natural sweetness of the cider shine through.

Typical Varieties

Brown Snout, Yarlington Mill, Dabinett

The Bittersharp Ones

Bittersharps have high levels of acidity and high levels of tannin. Their high acid content with the tannin back note ensures they deliver ciders with a sharp zesty pep and a snappy dry finish. Often, they are blended with bittersweets to balance out the cider.

Typical Varieties

Brown Snout, Yarlington Mill, Dabinett

Refreshingly great cider with no arti cial sweeteners or colourings

SCAN IF YOU’RE

WINE

With wine losing value share to other drinks on-trade, in 2023 we will see renewed focus to rejuvenate the category and make it more accessible for younger consumers – who are driving the trade. 63% Of wine drinkers don’t class themselves as being ‘very confident’ when choosing wine ontrade and 35% are put off trying new styles for fear of not enjoying it. Staff recommendations, menu nudges and food pairings with simple explanations will drive engagement with the category and encourage drinkers to experiment with something new.

Sources: POURtraits survey October 2022, CGA MAT to 10.09.22

ENGAGE A YOUNGER AUDIENCE LAMBRUSCO IS BACK!

Lambrusco looks set to make a comeback. The fruit-driven, lightly sparkling (frizzante) red, originating from Emilia-Romagna and Lombardy in northern Italy, is now listed in 1 in 5 trendsetting restaurants and wine bars. Ranging in style from dry to sweet, it’s the dry expressions made with the Salamino or Grasparossa grapes that have been spotted on mode menus, offering red fruits with violet (Salamino) or peppery (Grasparossa) notes. Opinions divide on lambrusco: while 27% of uk consumers have tried Lambrusco and want to drink it again, 33% are not interested in drinking it again. A younger drinker will drive the resurgence, with 48% of 18-45s open to Lambrusco! Pink fizz is having a moment, is it time for red fizz to get in the spotlight too?

Sources: POURtraits survey Oct 2022, MODE Wine

RIESLING ON THE UP?

Having long been a favourite of those in the know, Riesling is set to make a comeback in the mainstream. Perception has changed and it is losing its association with sweeter styles that were widely popular in the 80s. Over 1 in 5 uk wine drinkers have recently tried and enjoyed riesling. Growth will be driven by Germany, which remains the favoured origin – preferred by 68% of Riesling drinkers, followed by New Zealand (28%), while Alsace Riesling is also popular in premium bars

Sources: POURtraits survey October 2022, CGA MAT to 10.09.22

pepper, soft oak spice blackberry fruits

Back in 2014, winemaker Jo Nash discovered an exceptional parcel of Shiraz which was gently crushed and then stored away in some ridiculously expensive French oak barrels to age for 12 months.

All the while, keeping this expensive project a secret from Gary, the accountant. ‘Don’t tell Gary‘ became the code name of the project and it seemed a fitting name for the finished wine.

The result of this covert operation is a glorious, rich and powerful Shiraz. The wine speaks for itself – minimal intervention, purity of fruit, Shiraz at its best.

Made by a winemaker, not an accountant.

Enjoy with abandon. Just....Don’t tell Gary

WINE LABELS

Decipher them in five easy steps

Let’s face it wine labels are a minefield when it comes to trying to figure out what’s inside the bottle, right? Especially if it’s from a non-English speaking country, this might go some way towards explaining why consumers generally stick with what they know, playing it safe with recognisable varietally-labelled wines.

Just like other alcoholic drinks, wines legally have to include certain key pieces of information on their front labels (and back labels if applicable). We’re going to help you to decipher labels by identifying five key elements that will tell you as much as you need to know.

Where does the wine come from?

ORIGIN

While the country of origin should be pretty obvious, the wine also needs to show some kind of geographical reference that relates to where the grapes are actually grown (known as an appellation). On top of this, there may be a further inference to the quality level through that country’s own appellation system.

Most wine-producing countries have created their own appellation system with strict laws that regulate their usage. The laws are there to protect the integrity of that regional product, a bit like those in place for foods like Cornish pasties, Parma Ham and Comté cheese.

The laws don’t just cover geography, they can also include factors like maximum grape yield, type of grape variety used, minimum alcohol levels, period of ageing and production methods.

Countries with the most established and rigorous appellation systems are primarily European. France, Italy, Spain and Germany are perhaps the better known but Hungary and Portugal are in fact two of the oldest too. Most New World countries have adopted their own system, all of which are pretty self-explanatory.

At the most basic generic level, you’ll start with a multi-regional blend, which might for example be labelled Vin de France or Vino de España (the ‘country wine’ references replaced the old ‘table wine’ ones around 2010).

At the other end of the scale, it will give more specific geographical information like the sub-region as well as the single site/vineyard from where the fruit is grown. Examples are Chablis Grand Cru “Les Preuses” (Chablis being the sub-region and

“Les Preuses” the Grand Cru rated single vineyard), or Henschke “Hill of Grace”, Eden Valley Shiraz (Eden Valley being the sub-region and “Hill of Grace” the single site).

Germany has just announced earlier in 2022 that it will be changing its wine laws for the first time since 1971 to bring them more in line with the rest of Europe. With more of a focus on geography and terroir to indicate quality as opposed to sweetness levels of the wines, this will be welcomed not only by consumers but also the German producers too. The sweeter categories ranging from Kabinett up to Trockenbeerenauslese will still continue when the new rules come into effect in 2026.

the quality pyramid

A SNAPSHOT OF HOW THE QUALITY PYRAMID LOOKS FOR FRANCE, ITALY & SPAIN

Starting

with the most generic level & rising to highest quality

FRANCE ITALY

• VDF (Vin de France)

• IGP (Indication Géographique Protégée)

• AOP/AOC (Appellation d’Origine Protégée/ Contrôlée

AOP/AOC is further sub-divided into regional/sub-regional communal or village/’cru’ or climat (single vineyard)

• VDT (Vino da Tavola)

• IGT / IGP (Indicazione Geografica Protetta / Tipica)

• PDO (Protected Designation of Origin)

• DOC/DOCG (Denominazione di Origine Controllata / e Garantita)

• DOP(Denominazione di Origine Controllata)

The Italians also use quality terms like Classico (the historical and better hillside vineyards of that region), Superiore (has a higher minimum alcohol level) and Riserva (aged for a longer).

SPAIN

• VDM (Vino de Mesa)

• IGP (Indicazione Geografica Protetta / Tipica)

• VINO DE LA TIERRA

• VC (Vino de Calidad con indicaćion geográfica)

• DO (Denominación de Origen)

• DOCA/DOQ (Denominación de Origen Calificada)

An additional category VP (Vino de Pago) was created in 2003 for exceptional single-estate wines.

The team behind the wine

Every label has to declare who is behind the creation of that wine, whether it’s an individual artisan, an estate, a co-operative or a multinational conglomerate. This is generally fairly self-explanatory as the producer is prominently displayed on the front label, i.e. Eben Sadie (artisan), Château Petrus (estate), Produttori del Barbaresco (co-op), but it can be a little more complicated when you delve into Champagne for example.

Some wines just have brand names like Jacob’s Creek that are owned by multi-national companies. The company’s details can normally be found in small print on the back label.

Quality can vary greatly from producer to producer, and it doesn’t always hold true that all artisans make better wines than, say, co-operatives, even if they’re more expensive, so it’s always worth doing your own research looking at reviews and critic ratings as a guide.

When was the wine made?

PRODUCERS VINTAGE

If the label states a year on it, that’s the year it was harvested and made into wine. This is always a good indicator of how fresh the wine is. For example, if it’s a relatively low-priced wine, especially a dry white wine, you would hope that the vintage shown is no more than two years older than the current year otherwise chances are it will be tired and lacking fruit.

Some better quality white wines like cool-climate Chardonnays, as well as many reds actually improve with a little bottle age. Fortified wines like Vintage Port and top red and white

wines can continue improving for up to 50 years or more so again it’s worth doing some research before writing off older wines.

Champagne and other sparkling wines, most sherries and very cheap table wines will often be a blend of different vintages and will either show no year at all or in the case of sparkling wines, it will state NV (Non-Vintage). Some houses are steering away from the NV term and referring to their wines as a ‘multi-vintage’ blend, which is essentially what they are.

What is the wine made from?

The grape variety/varieties used to make a wine will be prominently displayed on the label, normally on the front but occasionally on the back label, unless it’s a generic entry-level wine, that’s forbidden from stating any variety, or it’s a traditional European wine like a Bordeaux, Rioja or Chianti. These famous appellations work on the idea that the appellation laws in that region dictate which grape varieties are permitted so that in itself should be enough reassurance to the

consumer. A bit arrogant really but that stance is softening.

Most producers who have their own website tend to have technical notes or downloadable tech sheets which give you all the information you need about what went into the wine and how it’s made.

France and Germany are pretty straightforward to understand once you’ve grasped the basics for each region, for example, White Burgundy

is Chardonnay and Red Burgundy is Pinot Noir.

Italy, Spain and Portugal have mostly indigenous varieties, many of which are extremely localised so generally you’ll find more of a regional style than a particular flavour profile. As a broad example, you’ll find light, spritzy whites from northern coastal Portugal (Vinho Verde) and full-bodied reds from the southern inland region of Alentejo.

How strong is the wine?

GRAPES ALCOHOL

The final element that has to be legally shown on the label is the alcoholic strength. In the UK, wines have to be no less than 8% abv, unless it’s permitted under specific PDO (Protected Designation of Origin) rules. Wines that fall below this level and outside PDO rules have to be labelled as a ‘wine based drink’.

In the UK, it’s perhaps easier to categorise wines according to their corresponding duty bands. If the wine

SULPHITES

is sparkling and falls between 5.5% - 8.5% abv (like a Moscato d’Asti), duty is applied at a lower rate than a sparkling wine that falls between 8.5% - 15% (say a Cava). The other likelihood with a lower alcoholic sparkler is that it’s going to be sweet because the fermentation has been cut short part-way through the conversion process.

Still wines can range between 5.5%15%. These are generally table wines

A quick word...

although in practise, the majority of dry wines will be at least 11% abv. Some German dessert wines can naturally be as low as 7% abv and fino sherries sit around 15%. Wines over 15% and up to a maximum of 22% will generally be fortified or red wines coming from very hot climates. Some Californian Zinfandels and Australian Shiraz have been known to reach 16.5%+ abv!

By UK and EU law, all wines have to state ‘contains sulphites’ on the label if they contain a level of sulphur dioxide or sulphites over 10mg/litre of wine. In reality, that’s the vast majority of wines. There’s a widespread misconception amongst Joe Public that the sulphites in wines cause headaches or allergies. The best analogy to disprove this is to explain that dried fruit, especially apricots, have up to 10 times the amount of sulphites than the average bottle of wine. The likely cause of the headaches is dehydration, so I always suggest at least matching wine intake with water and more often than not this does the trick!

the wine collection 22/23

The brand new Inn Express wine collection has been released. The new portfolio is released just in time for those looking to futureproof their menu and or upgrade to stay in line with modern consumer trends and habits.

In addition to fine-tuning the range, we’ve added more insightful and educational material that we hope you will find beneficial and will help provide some useful pointers when you come to review your wine lists.

With the worst of the pandemic hopefully behind us and now the prospect of another economic downturn, offering consumers even greater value needs to be a priority. We’ve written a lot recently about alternative grape varieties and better-value lookalikes to some of the most popular wines, so this would be a great place to start exploring.

We’ve highlighted our growing range of biodynamic, natural, organic and sustainable wines throughout our portfolio. visit inn-express.com or call our team on 01789 488008 for your printed portfolio

A MORNING WITH Watekloof

Earlier this year we had the pleasure of organising a wine and food pairing session hosted by Passing Fancies in Birmingham. In this session we chatted to founder of Waterkloof wines, Paul Boutinot about sustainability within winemaking and enjoyed a taster menu paired to each of these fantasic wines.

Founded by Paul Boutinot in 2004, Waterkloof is a familyowned farm using organic practices. The farm is perched high up on the windswept Schapenberg, overlooking False Bay and The Atlantic Ocean.

Living soils, naturally low yields and a long growing season help provide talented Cellarmaster Nadia Barnard with naturally balanced grapes that are imbued with a truly defining sense of origin. Those grapes are then transformed into wine with a minimum of intervention. The resulting wines are fine, inimitable and best enjoyed with food.

THE Waterkloof FAMILY

Aiming to make ‘real’ wine affordable. These are sustainable certified wines bottled in South Africa and naturally crafted from mature and often old vineyards that, crucially, are naturally in balance.

This means that, unusually at the price, the grapes from these coastal gems can be transformed into wine with wild yeast and an absolute minimum of intervention.

False Bay Vineyards is proud to be a WWF (World Wildlife Fund) Biodiversity Champion and certified by WIETA (Wine and Agricultural Ethical Trade Association). All of their wines are Vegan friendly.

At the forefront of innovation producing South Africa’s first iconic rosé (Cape Coral). .

Vines are grown on sandstone soils with a high percentage of medium sized rock mixed with clay. It has very good water retention capabilities and the stones provide excellent drainage. Very intensive vineyard practices are carried out, with pruning and excess shoots suckered at least 3 times during growing season. The vineyard is not irrigated and grapes are harvested by hand yielding 3 t/ha.

The vineyards are close to the ocean, which ensure a long growing season and allows for ripe fruit with good concentration and a balanced acidity.

Production from these grand dames of South African viticultural heritage is a miserly 4 tons/hectare. Waterkloof follow a traditional, minimalistic approach in their gravitational cellar which means interfering as little as possible with the winemaking process. This allows the flavours prevalent in that specific vineyard to ultimately express themselves in the wine.

SPIRITS

SMOKING SKILLS

Smoky cocktails can be found in 32% of mode trendsetting bars with woody cocktails found in 36% of bars. Smoky flavours have been derived from smoking the cocktail itself, as well as smoked spirits, smoked salts and even smoked milk. Woods such as cedar, oak and pine have been used as well as palo santo from south america to produce woody flavours. Mezcal offers a smokier alternative to tequila, and its popularity has grown as a cocktail ingredient and beyond. It is now found in 82% of mode trendsetting bars in 7% of cocktail listings.

Sources: MODE Spirits 2022-23

THE BUBBLES ARE STILL RISING

Fizz continues to be popular as spritz cocktails have gained popularity, largely driven by the growth of aperol spritz and gin spritz. In eight months in 2022, Aperol spritz went from the 19th most consumed cocktail to the 6th (feb to oct 2022). Gin spritz proved to be the 9th most consumed cocktail in the past year, with 7% of consumers trying it. Spritz cocktails also provide an option to consumers looking to moderate their alcohol intake, as 5% of consumers would drink a spritz cocktail when cutting back.

Sources:

GOOD FAT?

Bartenders are playing with textures, as olive oil now appears in cocktails in 1 in 10 MODE trendsetting bars. The ingredient is often dropped onto the top of the cocktail to add texture variety or can be used to “fat-wash” spirits to impart the flavours of the oil into the drink without the oily texture.

Sources: MODE Spirits 2022-23

SAVOURY TOOTH?

Savoury cocktails are proving popular with young consumers as 15% of 18-34s claim to enjoy them. 64% of trendsetting mode bars offer savoury cocktails, making up 8% of their cocktail lists on average. In the past, many bars have relied on salad ingredients such as celery, lettuce, and spinach to produce savoury cocktails. Starchy ingredients such as corn, quinoa and potato are increasingly being used to achieve savoury flavours, with starchy ingredients now found in 2 in 10 mode bars.

Sources: PROOF POURtraits Oct 22, MODE Spirits 2022-23

THE BEST COCKTAILS IN A CAN

BAR STRENGTH READY TO GO PLANET FRIENDLY

CREAM LIQUEURSHAVE GROWN

20%

SINCE 2021*

S t r a w b e r r y

IS THE LARGEST AND FASTEST GROWING SUB-CATEGORY*

N E W

REQUEST A SAMPLE & MORE INFORMATION JOIN THE CONVERSATION @SILQLIQUEURS

Part of our ongoing commitment to sustainability and improving our carbon footprint.

Our 2.5litre pouches are also fully recyclable and will fill 3.5 bottles saving you around 10% per bottle and better for the environment.

Please keep hold of your bottles to refill @penrhosspirits

hello@penrhosspirits co uk

CUSTOMER SUPPORT

Unique Staff training programs

Drinks development support

Targeted Incentives

SPICED RUM AVAILABLE

Freeze-filtered. Ultra smooth. Always CHÏLL.

FRÏS Vodka is pronounced “frees”.

The name “Frïs” links the Swedish word for “freezing” and the Danish word for “ice.” The name refers both to Scandinavia and to its patented process of freeze filtration.

FRÏS Vodka is four times distilled.

Utilises a patented Freeze Filtered Process (at -15°C) that removes impurities.

The distilled spirit is blended with purified water (100% from groundwater), resulting in a Vodka with an exceptionally clean, crisp and smooth taste.

SALES INFORMATION

£12.49 – with further funding available – Please reach out to your Account Manager for further information

0.44p per shot - Great GP% / Cash margin for house pour vodka & Mixer serves

Vodka Category up 234% and is the fastest growing category – Make this your most profitable!

FOR OVER 170 YEARS OUR FAMILY HAVE BEEN CRAFTING EXCEPTIONAL IRISH SPIRITS ON THE SHORES OF GALWAY BAY

BY PASSING DOWN OUR SKILLS & FAMILY RECIPES THROUGH SIX GENERATIONS, WE REPRESENT IRELAND’S LONGEST UNBROKEN FAMILY DISTILLING TRADITION.

DISCOVER MORE

For more information about Micil or to request a sample, please scan the QR code

AMPLIFY YOUR TASTE BUDS

award winning premium spiced rum that celebrates and supports music and good times together.

10 YEARS OF ... the pink gin pioneer

Founder Stephen Marsh set up Pinkster back in 2013 after realising that wine and beer no longer agreed with him. A keen forager and maker of sloe liqueurs, he turned his attention to gin and started experimenting at home. He wasn’t intentionally creating a pink drink but after working his way through an entire fruit bowl, he discovered that raspberry delivered the best flavour. The raspberries are grown locally to our rural Cambridgeshire HQ and we only produce Pinkster gin during the cropping season. The raspberries are picked in the morning and in our tanks in the afternoon. Thanks to these plump beauties, the gin is deliciously dry with a hint of fruit and an exceptionally smooth finish.

SUSTAINABILITY

Sustainability has long been our guiding principle and we recycle the inebriated fruit as a range of natural byproducts. There’s minimal wastage with every last drop of delicious goodness squeezed from every single raspberry. We’ve also now launched our stylish and sustainable bagin-box. Equivalent to just over four regular bottles, this holds over 100 serves.

THE PINKSTER FAMILY

Pinkster Royale, our reduced alcohol Spritz drinks and our Cocktail Mixes are all created from the leftover raspberries. This fervour for fresh fruit marks us out from the industry and is a major plus point for ethically minded, discerning drinkers who are happy to pay more for quality ingredients. And now, in a nod to traditional gin styles, the family has just expanded thanks to the launch of our triple juniper base spirit as Naked Pinkster. Juniper really is the star and there’s no escaping that charismatic peppery bite of a classic London Dry.

NAKED PINKSTER & TONIC

In a nod to traditional gin styles, we’ve launched our triple juniper base gin as Naked Pinkster. This is the core spirit we make Pinkster with before adding the fresh raspberries. If you like an old school gin, you’ll love this as it’s made with heaps of juniper, the all-important botanical for gin.

INGREDIENTS

50ml Pinkster

Indian Tonic Orange peel

METHOD

Build in an ice filled glass

Garnish with an orange peel

THE PERFECT

With reduced alcohol, our spritz base is a light refreshing drink. The Elderflower and Raspberry version is crafted with wild elderflower foraged from East Anglian hedgerows whilst Hibiscus and Raspberry is infused with exotic hibiscus flowers. Serve with soda, especially Fever-Tree’s Mexican Lime Soda if you can lay your hands on a bottle. Best of all, a regular 25ml measure has a third of the calories of your average glass of wine.

INGREDIENTS

25ml Pinkster Spritz (either Elderflower & Raspberry or Raspberry & Hibiscus)

Fever-Tree Mexican Lime Soda or Fever-Tree Blood Orange Soda

Fresh lime

METHOD

Build in an ice filled glass

Garnish with a wedge of lime

ORIGINAL PINKSTER & TONIC

We spent five years perfecting the Pinkster recipe and another ten enjoying this deliciously dry G&T. Placing a sprig of well-spanked, fresh mint on the surface seriously elevates the whole tasting experience as the minty aromas hit your senses before the first sip.

INGREDIENTS

50ml Pinkster

Indian Tonic or Elderflower Tonic Raspberries and fresh mint

METHOD

Build in an ice filled glass

Garnish with raspberries and a sprig of well-spanked fresh mint

MAKE THE MOMENT BLOOM

SPRITZ MARKET

THE SPRITZ MARKET IS BOOMING GLOBALLY. IN THE US, THE AVERAGE OUTLET EARNED 19% MORE DURING SUMMER 2022 (JUNE TO SEPTEMBER) THAN ACROSS THE REST OF THE YEAR FROM SPRITZ-RELATED SALES*

MANY SPRITZ DRINKERS (36%) ARE CONSUMING MORE COCKTAILS WHEN SOCIALISING (+10%) AND SPRITZ DRINKERS TRY A WIDER RANGE OF DRINKS COMPARED WITH OTHER COCKTAIL DRINKERS

THESE CONSUMERS ARE READY TO TRY SOMETHING NEW. ARE YOU READY?

SCAN BELOW FOR THE PERFECT HUGO SPRITZ FOR YOUR CUSTOMERS TO ENJOY THIS SUMMER.

*CGA’s ‘BeverageTrak’

THE MAGIC OF CAPRI

DI CAPRI TONIC

INGREDIENTS

50 ml Limoncello Di Capri

150 ml Tonic water

Sprig of mint

Lemon zest

PREPARATION

TRY IT MIXED! DI CAPRI SPRITZ

INGREDIENTS

75 ml Prosecco

50 ml Limoncello Di Capri

25 ml Soda

Sprig of mint

Lemon twist

PREPARATION

Pour all the ingredients into a highball glass filled with ice. Stir and garnish with a sprig of mint and a lemon zest.

Pour all the ingredients into a white wine goblet, add ice cubes and stir. Garnish with a sprig of mint and a lemon twist.

I N T R O D U C I N G W A T T S H O T

WATTSHOT is the first gin designed to be a shot, and delivers a clean botanical flavour, with an electrifying finish

It is this unique mouth sensation that gives WATTSHOT it's name. A playful and adventurous drink, WATTSHOT is disrupting the spirits world with its unique and exciting drinking experience.

This great tasting, sophisticated gin embraces the trends of premiumisation, experience and quality, delivering a joyful drinking experience to surprise and delight consumers.

WATTSHOT brings a spark of joy to drinking occasions. Its secret herbal ingredient adds a unique layer, creating a cool tingle that illuminates taste buds and leaves the mouth feeling alive

S I G N A T U R E

S E R V E S

WATTSHOT is amazingly versatile, adding electricity to many serves!

Straight up. The iconic serve. Hold WATTSHOT in your mouth for a few seconds, swallow and wait for the smooth, electric tingle! A ritual to celebrate.

WATTNegroni

WATTSHOT Martini

WATTSHOT Spritz

75 WATTS

Want to get hold of the recipes for WATTSHOT's iconic serves? Simply scan the QR code and complete the short form

WATTSHOT delivers a clean and botanical flavour, with an electrifying finish.

Whether drinking WATTSHOT as a shot or in a unique cocktail, enjoy the electric tingle from the secret herbal ingredient in WATTSHOT's premium cherry flavoured gin shot.

A RITUAL TO CELEBRATE.

GET SUMMER READY...

...WITH 8TRACK & TWO TRIBES

It might feel like a long way off but the long, hot, busy summer months are fast approaching!

With warmer day and longer nights there is a great opportunity to energise your drinks lists with new and exciting drinks. Coming together for the first time, 8Track Spiced Rum and Two Tribes craft beer have joined forces to bring you 3 top tips on getting your drinks list summer ready.

ABOUT THE BRANDS

Born in Cornwall, 8Track is a premium spiced rum that celebrates and supports independent music and good times together, big nights out and celebrations are what they do best!

Two Tribes is the London craft brewer whose background and DNA is rooted in music, culture, art, and the good times that they bring to every single beer.

Both brands like to go big in the summer, from showing up at music and cultural festivals across the UK, supporting independent live music, or simply helping the good times flow alongside their vibrant drinks.

Yes we know its only Spring but it’ll be Summer before you know it!

TOP TIPS ON GETTING SUMMER READY

TIP 1

26% of summertime on trade occasions are considered to be “special occasions” by consumers (PROOF, Sept 2022). Make sure your summer drinks list offers them something special and new, like 8Track Spiced Rum. From their signature Rum & Coke to 8Track slushies, 8Track has loads of special serve ideas to help your customers celebrate all summer long.

TIP2

Nothing quite says summer in the UK like a cold pint in a beer garden. Freshen up your draught beer game with London based craft beer provocateurs, Two Tribes. The powerhouse combination of their Classic Helles Lager and Dream Factory Pale Ale will help you tap into the current trends for premium lager and bright, fruity, sessionable ales.

TIP3

We think the trend for activity-occasions is going to be big this summer so why not take your customers’ experience to the next level? 8Track and Two Tribes are both avid supporters of independent music, find out how they can help your venue!

To find out more about these brands and how to get them listed, speak to your Inn Express account manager or scan the QR code below.

SCAN THE QR CODE TO ASK ABOUT 8TRACK SAMPLES & TWO TRIBES INSTALL SUPPORT

LOW, NO & SOFTS

NOT JUST FOR JANUARY

No and low alcohol alternatives remain a key item to offer consumers, although carbonated soft drinks and fresh juices are by far the most popular option for consumers moderating their alcohol intake in the on-trade. We expect to see premium juices and carbonated drinks to continue to grow their on-trade presence.

PRICE PERCEPTION

Price is a key sticking point for many consumers, with 70% not prepared to pay the same amount for no/low as they would be for the alcoholic equivalent. Bars are expected to get creative with their soft and low-alcohol options to try and capture more spend from moderating consumers.

THE MIGHTY BOOCH?

Kombucha and other fermented drinks, such as mexican tepache (a fermented spice pineapple drink with a low ABV), allow for consumers to explore healthy serves, and interesting flavours. Other benefits such as mood or energy boosting are also attractive to consumers; 18% of under 25s would be interested in a low/ no alcohol drink that has energy boosting properties. As more consumers look to explore benefits of drinks and 36% of consumers wanting more information around ABV on menus we expect to see more innovation in the on-trade this year.

Source: PROOF POURtraits Sept 22, Oct 22

Tell us a little bit about yourself. Where did it all begin?

Meet maker Lexi Benson

THE . .

I’ve always been passionate about British food and especially interested in healthy living and making the most of what nature provides. After graduating from University, I started my own catering business with a grant from the Princes Trust. During the time when Farmers Markets were sprouting up everywhere my partner and I also started juicing apples. From the first drop of freshly pressed apple juice, we were hooked! We soon realised that there was a need for better quality British juices and so the story of Bensons the Juicers began.

What is your role at Bensons the Juicers?

I’m the Managing Director which means I have to stay on top of every aspect of the business, from production to sales, new product development and everything in between! I really enjoy the NPD side of the business and love watching an idea transform into a real life, successful product. And most importantly ensuring that everything we produce stays true to our mission and vision as a business, to produce delicious products from nature’s larder, with nothing added.

Tell us a little more about the mission and vision of the company.

Our mission is to create natural products that help people live a healthier life. To help you make informed decisions about the quality and provenance of your food choices and to create a future where health and nature are always chosen over added sugar and artificial ingredients. As a business we are also working hard to reduce our impact on the planet and have an even bigger goal to create products that are good for you but also good for the planet.

We’ll drink to that! Thank you, Lexi!

bensonsthejuicers.com

Join us as we get to know a little more about Lexi Benson, the Managing Director of Bensons the Juicers, on their beautiful National Trust farm in the heart of the Cotswolds.

100% oRGANIC lIVE cULTURES

zERO nASTIES

A great ALTERNATIVE TO HIGH SUGAR SOFT DRINKS. aVAILABLE IN 4 DELICIOUS FLAVOURS: oRIGINAL, gINGER & Lime, Cranberry and Grapefruit, across 250ml and 1ltr bottles and 330ml cans.

100% vEGAN Low cALORIES LEARN A LITTLE MORE

BEAUT IFUL SOF T DRINKS TH AT TASTE AS GOOD AS THEY LOOK

7 flavours available in elegant 330ml & 750ml glass bottles

£1.50 OFF Kingsdown Sparkling Presses throughout March

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PURE CLEA N TASTING

SPRING WATER

AT ITS VERY BEST

KINGS

DOWN

Helping nature do its thing since 1984

Belvoir Farm lies deep in rural Leicestershire’s Vale of Belvoir, where the brand started in 1984. Elderflower spilled into our founder’s family garden and they transformed it into a cordial almost 40 years ago. Selling it to local farm shops was a simple business idea that took root and grew.

We use traditional methods and nothing artificial and our elderflower drinks are still crafted to the original recipe using hand-picked flowers.

Farming is in Belvoir’s blood. Born from working with nature, respecting the countryside and it’s complex eco-systems and supporting sustainable farming to bring premium drinks to consumers all over the world.

Our

Sustainability Credentials

Our Packaging

Our bottles and cans are 100% recyclable and our bottles are also made from 71% recycled glass.

NATURAL CORDIALS

Bursting with real fruit juice, and Free from artificial sweeteners, preservatives and flavourings.

£13.99 per case

We now 31 awards*

GENTLY SPARKLING

Made with natural ingredients, all blended with fresh spring water.

Our Reasons to be proud

£2 OFF ALL CASES 12 X 330ML

AWARD-WINNING 0.5% ABV CRAFT BEERS

VEGAN | GLUTEN FREE | LOW CALORIE

BEER, FIT FOR ALL TIMES

BEER

PREMIUM LAGER

Demand for premium lager has skyrocketed over 2022 and shows no signs of losing momentum. This is being led by world speciality lagers which is the no.1 beer for UK consumers accounting for the UK. With 1 in 5 (22%) of beer drinkers drinking less often but treating themselves to better quality, the premiumisation trend in lager is set to continue into 2023.

Source: PROOF Insight, POURTRAITS Sept 2022, CGA MAT to 08.10.22

HIGH & LOW ABV

Higher ABV beers have a higher quality perception among craft beer drinkers compared to their lower ABV counterparts. The PintPlease beer rating app shows a strong positive correlation between ABV and rating score. 34% of 18-44s are looking to drink less often but treat themselves to better quality drinks so we expect higher ABV craft beers to prove popular in the coming year. Although, with more consumers looking to moderate their alcohol intake, there is also a growing market for lower ABV beers.

Source: PROOF Intelligence Craft Beer Report, PROOF Insight, POURTRAITS Sept 22

ACCESSIBLE CRAFT BEER

With 56% of beer drinkers enjoying trying something new when consuming alcoholic drinks, there is an untapped opportunity in the craft beer world. Many consumers remain confused by the complexity of craft beer, with 43% not knowing where to start when navigating the category. Studies have shown that venues that are approachable and offer free tasters gain more loyalty and return custom from these customers.

Source: PROOF Insight, POURTRAITS Feb 22, PROOF Intelligence: Craft Beer report

BEER WITH FOOD

Beer has gained value share (+1.2pp) from wine (-2.8pp) in restaurants in the past 3 years as consumers increasingly look to pair beer with their food. Draught world lager is the beer of choice in restaurants, now accounting for 53.3% of beer value share in the channel, an increase of +20.8pp on 3 years ago. Consumers also enjoy pairing beers and cuisines of the same origin; 43% of under-45s would prefer to drink Italian beer over beer from another country when eating Italian food.

Source: PROOF Insight, POURTRAITS Oct 2022, CGA OPM Half Year to 08.10.22

AVAILABLE ON REQUEST

Gluten Free

PREMIUM BRITISH CRAFT BEERS

Designed from a culmination of passion for food & drink and having the input of chefs & award winning Brewers - We are proud to produce some of the most unique & bold beers that stand out from the crowd!

Empress IPA 5.9%

A classic IPA but with the Empress modern twist. A big hitter but with a well balanced flavour profile

Voted in the Independent as one of the best IPA’s in 2021

Empress GF lager 4.5%

Our newest addition to the Empress family, a real lager of distinction. Crisp, clean & refreshing, this is a game changer being gluten free aswell

Put Empress GF Lager to the test against other lagers out there

Put us to the test

Scan the code to get your sample pack

Empress PALE 4.5%

The original Empress beer that started it all. Smooth, with a citrus and malty finish. A well balanced & versatile beer that appeals across the board

why stock empress

Brewed in the UK

30L keg & 330ml bottle

Our Lager is gluten free

All beers are Vegan friendly

Sustainable

The brewery self-sufficient for C02 when its comes to brewing and packaging

Well balanced & versatile

Flavoursome & perfect with food

Back in the summer of 2019 we began our in-depth exploration of alcohol free craft beers. Struggling to find a single shop where we could get all of the AF beers we wanted, we decided to open our own. We took it upon ourselves to source all of the best alcohol free craft beers we could find from around the world and sell them to UK customers via a single website - what a novel idea!

While running this site - named Crafty AF at the time - our quest to find the perfect AF brew often left us wanting more. We felt the world was being shortchanged; there wasn’t a brewery that emanated truly craft alcohol free beer, and there were so many beer types left unexplored. It was from this realisation that Lowtide Brewing Co was born.

Combining stellar can artwork, a sense of crafty defiance and deliciously different alcohol free beer, Lowtide Brewing Co seeks to bring true craft beer to the world of alcohol free.

At Lowtide, our goal is simple: create unique beers with unique artwork and unrivalled flavour.

We think it’s pretty simple, and we aim to keep it that way.

THE MAKERSMeet Rob & Dave

HOW IT’S MADE

You probably stock a range of non alcoholic beers but do you know how they are made?

When we brew our beer we brew them just like any other beer with some key differences that ensure we produce a 0.5% product. We use a larger percentage of low sugar producing speciality malts in the grist to make sure there are very minimal sugars to ferment alongside using a lazy yeast that consumes a very minimal amount of sugar.

Having no alcohol in the can leaves them exposed to many microbial issues that can create off flavours this is why we add in an additional process of pasteurisation to ensure that the product is shelf stable. Pasteurising the beers also ensures the maximum amount of aroma & flavour profile is retained whilst keeping the beer safe from any spoiling.

THE GODFATHER OF CRAFT BEER RETURNS... ON

Sierra Nevada Brewing Co. is a family owned and run business, which Ken Grossman founded in 1980, with the goal of providing his customers with the kind of beer he liked to drink - hoppy, balanced, and flavourful.

His background in homebrewing, uncompromising approach to quality, and financial savvy helped him build one of the most successful craft breweries in the States

Ken continues to play an active role in the dayto-day running of both breweries and can most often be found talking to staff and getting his hands dirty Going against the grain in these days of investment and acquisition, Sierra Nevada is fiercely proud of its status as a 100% privately owned company and, with Ken’s two adult children – Sierra and Brian – both taking

on roles at the brewery, it looks set to continue ploughing its own furrow under the next generation too

WHY WE BREW

Inspired by the nearby Sierra Nevada Mountains, our beers are designed to be as bold, wild and unwavering as those storied granite peaks With respect to tradition and an unbridled passion for innovation, Sierra Nevada beers are inspired by the philosophy that anything is possible

TRADITIONAL TECHNIQUES

As one of the craft brewing pioneers, we stay true to the long and proud history of brewing, but tirelessly push the boundaries of conventional wisdom

We’re tinkerers and experimenters, constantly

looking for a new spin on traditional techniques We maintain time-honoured, labour-intensive techniques including the use of only whole-cone hops, open fermentation, and bottle conditioning, while operating a state-of-the-art, modern brewery. As Ken likes to say, "As we march toward the future, our soul stays true to brewing heritage, tradition, and the art of making beer "

COMMITMENT TO ENVIRONMENT

The brewery embraces a philosophy of environmental, social, and economic health that informs all business decisions. In the early days, there was no such thing as small-scale brewing equipment

Everything we used was built or repurposed for the brewery Back then, “reduce, reuse, recycle” wasn’t a catchphrase, but a business model. This hardscrabble ethos and our roots in Northern California built a deeply felt belief toward stewardship and helped solidify our commitment to the environment.

Under Kens direction the brewery has evolved from one built with used dairy vessels to one of the most state-of-the-art brewing facilities in the world

RELAUNCHING IN THE UK ON TRADE

As a Brewery we are excited and proud to be working directly with Inn Express to bring back a range of Sierra Nevada packaged & draught to the UK On Trade

From our classic Pale Ale featuring the bold, citrus, and pine-like flavours of whole-cone Cascade hops to our California session IPA to Hazy Little Thing, our unfiltered, unprocessed IPA, straight from the tanks plus a host of seasonal, specialty and limited release beers

If you are interested in serving Sierra Nevada on draught or stocking our packaged beers, please speak to your Inn Express account manager We'd love to talk soon

LOOK LOOK WHO'S WHO'S BACK BACK

BE ONE OF THE 1ST TO GET SIERRA NEVADA BACK ON DRAUGHT WHEN WE RELAUNCH INTO THE UK ON TRADE THIS MARCH.

SPEAK TO YOUR INN EXPRESS REP TO SECURE YOUR ALLOCATION.

In 2016, GlassHouse spawned from a greenhouse in South Birmingham and has since grown to a 10bbl capacity microbrewery. From conception, our mission has remained the same: to brew the freshest beer possible with a focus on balance and drinkability.

Bucking the DIPA trend, we set out to brew something with all the flavour and body craft beer drinkers had come to expect but at a sessionable ABV.

‘Bringing Seshy Back’ session pale has since become quintessentially GlassHouse: soft, light and crushable with bursts of citrus zest and an underpinning grist interplay, all at a more-than-pintable 3.5%. Seshy is back.

From pales to stouts, lagers to IPAs and everything in between, the common thread is quality. We always utilise the freshest hops and highest quality malt to continuously develop recipes. A combination of innovation and modern techniques ensure we deliver the best beer possible in keg, cask and can.

We’re looking to get out on the road again this year and meet more of our customers in person. If you’re interested in hosting us for a tap takeover or a meet the brewer event at your bar, we’d love to hear from you! Follow us on Instagram, Facebook and Twitter @glasshousebeer or drop us an email to

trade@glasshousebeer.co.uk.

“BRIGHT COLOURS, BOLD NEW FLAVOURS, AND A PRODUCTION TEAM THAT AREN’T AFRAID OF A CHALLENGE – THAT’S WHAT WE’RE ALL ABOUT AT VAULT CITY”

What started as possibly the smallest commercial brewery in Edinburgh back in 2018 has quickly grown into something much more. We’re an independent craft brewery and Scotland’s largest sour beer producer making heavily fruited, modern sour beers in Portobello, Edinburgh. It’s a great place to call home, and even nicer when we think back on the early days brewing beer in our founder’s basement.

MODERN SOUR BEER

Vault City started with just 3 people, and since the early days we’ve always focussed on making something that we would enjoy ourselves. Creating a dedicated sour beer brewery sounded pretty silly 5 years ago, but we found a niche that we loved, and it quickly grew from there. Our house culture and mixed fermentation base beer pairs perfectly with real fruit ingredients, and we use literally tonnes of the stuff in our recipes to help push the boundaries of what people would typically expect from a beer. Nothing captures this more than our core range of Cloudy Lemonade and Strawberry Sundae, with bright colours and bold flavours.

CORE RANGE AVAILABLE IN 30L KEYKEG, 30L KEGSTAR & 24

We set out to modernise a traditional style of brewing with our take on fruited sours. Our modern sour beers have converted even the most stubborn non-beer and traditional beer drinkers, with a mix of accessible and adventurous flavours. We have a core range with staples such as Cloudy Lemonade and Strawberry Sundae, but our main output is our rotational releases, where we brew 6 new beers every month (and the occasional rebrew if something was just too good not to revisit).

CHECK THE INN EXPRESS WEBSITE FOR OUR AVAILABLE SPECIALS

Light, crushable and bursting with citrus flavours from fresh lemon juice and zest

Expect mouth-watering flavours of traditional strawberries and cream

12 x Vault City Craft Master Glasses included with every Core Range Keg

New limited edition rotational releases available every 2-3 weeks

ARE YOU READY FOR A SESSION?

ecause the word ‘craft’ is neither legally defined nor protected, large organisations can exploit the movement by concealing their mainstream beers or outright purchasing smaller breweries. As mainstream beer brands own 90% of the market and more money and resources, there is little that anyone can do to stop this.

The result is an increasingly saturated market where no one understands what ‘craft’ is—alongside the seemingly never-

ending range of styles, sub-styles, prices and names within craft beer, it’s no wonder that some venues shy away from the category entirely.

But recent studies have shown that craft beer demands a significantly higher cash margin per serve and that 43% of consumers don’t know where to start when navigating the craft beer category.

So how do you tap into this potential market and capitalise on that extra margin?

ENTER THE RING, THE SESSION PALE

SO, WHAT IS A SESSION PALE?

Technically Session beer isn’t a style of beer. The term “Session” is an adjective used to describe a beer that is: lower in alcohol (generally under 4 or 5% ABV) and high in refreshment.

In the past, this term generally meant the beers were not too filling, but in the main, it also tended not to be too anything. Being not too bitter, not too hoppy, not too malty. This is certainly not the case anymore. If we look to the present day, certain breweries have made a name for themselves by creating excellent flavoured beers with a much lower ABV than you would think based on the taste and flavour. Brewers like Attic Brew, Verdant, Glasshouse, Deya and Salt have created some of the best-tasting session pales and IPAs currently available.

Furthermore historically these beers from these styles of breweries were deemed too expensive for many. But with recent hikes in pricing from certain suppliers these beers are now a realistic option and offer increased price per serve!

30L KEGS

SESSION

NOW CERTIFIED GLUTEN FREE

INTRODUCTORY OFFER!

£5 OFF PER 30L

IN MARCH & APRIL

UPFRONT HOP AROMAS OF GRAPEFRUIT, CITRUS AND TROPICAL FRUIT GIVE WAY TO A JUICY AND MOREISH FLAVOUR WITH A SOFT BITTERNESS. VEGAN FRIENDLY AND NATURALLY HAZY.

£92.99

ALSO AVAILABLE PERMANENTLY

OATMEAL STOUT • 4.6% ABV • VEGAN

NOTES OF DRIED FRUIT, ROASTED COFFEE AND CARAMEL ARE BALANCED BY CREAMY OATS, GIVING THIS STOUT IT’S CHARACTERISTIC SMOOTH AND LUXURIOUS MOUTHFEEL.

DDH PALE: CITRA • 5% ABV • VEGAN

JUICY AND SOFT PALE WITH MASSES OF CITRA DRY HOP. INTENSE, ZESTY AROMA WITH GRAPEFRUIT AND TROPICAL FRUIT FLAVOURS IN ABUNDANCE..

2023 KEG COLLABORATIONS: HEIST, ABBEYDALE, ATTIC, SIREN + MORE!

FOR BEST RESULTS USE 60/40 GAS.

Our flagship core beer - the style we’re most well known for, and what we do best. Rosebud is an IPA in the New England style - the most popular variant of the style in the world. We’ve hopped this beer with Citra, Galaxy, Mosaic and Simcoe to create a certified tropical punchbowl of flavour. Strong enough to retain all that incredible mouthfeel, but sessionable enough to smash pints of.

A core range is something that has constantly been requested of us from day one, but because of space, staffing, and tank limitations, we’ve been unable to fulfil. We’re now at a comfortable enough position where we feel we can produce a consistent range of beers that match the quality of our Augment range, but that we’re able to brew again and again.

Please let us introduce you to our new core range. Presenting Rosebud, Little Petal and Floret.

Whilst we’re very much a brewery that produces modern, hop-forward beer, sometimes you have to look back to the old school and honour the breweries without whom we wouldn’t be here today. Little Petal takes a detour from our usual output down the Pacific highway for a deliciously moreish West Coast Pale - clean and crisp resinous bitterness takes the lead here, with a classic hop lineup of Cascade and Simcoe.

Sometimes you just want a beer that is mega sessionable. Our Core pale ale is delicious, hazy juicebomb of a beer, balanced with enough bitterness to keep drinkers coming back for more. A baby version of our incredibly popular Spur IPA - Floret is positively bursting at the seams with peach, mango, and pineapple notes, backed up with pithy orange peel from its Citra, Simcoe and Azacca hop bill.

30L Keg 18 x 440ml Cans

30L Keg 18 x 440ml Cans

30L Keg 18 x 440ml Cans

SUPPORT KIT INCLUDING GLASSWARE

*INSTALL A TWO TRIBES LINE BEFORE 1 MAY 2023 AND GET YOUR FIRST KEG FREE. GET A SECOND FREE KEG AFTER 3 MONTHS, AND A THIRD AFTER 6 MONTHS. SUBJECT TO CONTINUOUS AVAILABILITY THROUGHOUT THE PERIOD POST INSTALL. LIMITED TO THE FIRST 100 INSTALLS.

KEEP TWO TRIBES DRAUGHT ON FOR 12 MONTHS AND WE WILL GIVE YOU 1 X WEEK’S WORTH OF STOCK FREE OF CHARGE.

JOIN THE CONVERSATION @TWOTRIBESBREW

SMOOTH, DARK AND DELECTABLY INDULGENT

Introducing Nightjar. With its roasted coffee notes and dry, bitter finish, this smooth and creamy British stout is something to behold.

IT’S NOT SO BLACK AND WHITE ANYMORE.

4.1% NITRO STOUT IN 50L KEGS.

INSTALL

LLATSNIPOSKIT ONINSTALL FREE

WHAT IF IT’S BETTER?

Forget everything you know about stout. Forget what you think it tastes like. And forget having to go to Dublin to get a good pint of it.

There’s a new stout in town, and it’s demanding your attention. Chocolate and extra dark crystal malts give layers of roasted, toasted coffee and cocoa, with a hint of caramel coming through. Classic stout, brewed in and for this century. Old dog, new tricks.

With the category dominated by just one brand, this provides a huge opportunity for an alternative premium stout to drive further growth and higher margins

Stout is the second fastest growing beer category, worth almost £1bn (£947m)

The stout category grew +8.8% in value and +0.9% share in the last three years – exceeding pre-covid levels

HOW MUCH GAS DO I NEED?

Dispense capacities can only be given as an approximate guide due to many factors such as:

• Gas Pumps for cask ales: these can be heavy users of gas

• Line Cleaning: various methods used, predominantly pressurising a line cleaning bottle with gas, this will be affected by the size of the bottle and by the number of dispense heads

• Most cellars may experience background leaks at some point

NOTE: ALL DISPENSE CAPACITIES QUOTED ARE 11 GALLON KEGS ALL FIGURES ARE APPROXIMATE AND TO BE USED AS A GUIDE ONLY

When dispense gas prices are on the way up and at times it seems that consistent availability is going the opposite direction, its now more important than ever to get a good understanding of how product you can dispense on one canister.

KEG CONNECTORS

Whether you call it a keg connector a coupler or a fitment.. There is a world of names for these essential pieces of equipment. But for any draft beer or soft drink system the performance of the keg coupler is vital. The keg coupler connects the gas and beverage lines to the keg and ensures a pressurized flow from the keg.

DRAUGHT KEG FITTINGS

& THE PRODUCERS WHO USE THEM

(A) A-Type:

(KK) Key Keg: (G) Grundy:

CO2

MIXED GAS

(M) M-Type:

(S) Sankey:

(U) U-Type:

BEVERAGE GAS CYLINDER & VALVE IDENTIFICATION

CO2 cylinders are characterised by a purple valve guard with a grey cylinder body. Unlike mixed gas Co2 has no ID tags

MALE CONNECTOR

MIXED GAS cylinders are characterised by a pink valve guard. The cylinder body is grey with a green shoulder.

FEMALE CONNECTOR

ALL INN EXPRESS BEVERAGE GAS IS SUPPLIED BY AIR LIQUIDE

MIXED GAS TAGS

MIXED GAS ID TAGS ARE FITTED TO ALL MIXED GAS CYLINDERS.

IF NO TAG PLEASE DO NOT USE CYLINDER

BUT WHICH ONE DO YOU NEED?

CO ² GAS LAGERS, CIDERS, ALES

40/60 GAS

LAGERS, CIDERS, ALES

30/70 GAS

ALES & STOUTS

Kegstar, E-Keg, Carlsberg, Heineken, Westons, Asahi UK Schneider

Guinness/Diageo, Shepherd Neame Molson Coors, Thatchers BBG

IMPORTED MEDITERRANEAN PORTFOLIO FROM DAMM…

Did You Know...

30% of craft b e er consumers are exclusively lo oking for premium/exp ensive brands

1 in 5 craft be er drinkers are lo oking for new and interesting brands

THE FASTEST GROWING ON TRADE WORLD BEER RATE OF

A LOT CAN HAPPEN IN 130 YEARS: Anecdotes, new additions, many changes and traditions that have all contributed to the writing of Mahou’s history, from the time it opened its doors in 1890 all the way up to today.

VINTAGE POSTERS

In 2015, as a way of commemorating Mahou’s 125th birthday, Juan Gatti, one of the most stimulating graphic designers of the post-modern image, was commissioned to recreate some of the brand’s best advertising posters from 1890, the year it was founded. He updated them using his vision and ingenuity, turning them into unique, fresh, cheerful and seductive works of art.

In this latest revision of our history, Gatti has once again played with time but also with space, moving our Spanish pin-up and the Steinburg screen-printed bottle from a farmhouse to a tropical paradise, all thanks to the power of a Mahou.

Juan Gatti loves summer in Madrid, its sky, having a couple of Mahou beers and a laugh with friends… and he has managed to instil this freshness in the historical image of our beer from 1963, adding in some palm trees that will immediately take you back in time to that incredibly fun era, because as Juan says: “beer and palm trees go great together”.

Born in Buenos Aires (Argentina) in 1950, Juan Gatti has a degree in Visual Arts and works as a graphic designer and art director, combining both activities with photography.

He has lived in Madrid since 1980, where he has his own graphic design studio. He has worked for designers and brands such as Sybilla, Jesús del Pozo, Elena Benarroch, Loewe and Zara.

The past and present of Mahou’s advertising history

CASK ALE

2022 saw a surge in craft cask ale sales. This recent surge in popularity is enhanced further by a rise of modern ‘keg led’ craft brewers entering the Cask Ale arena. Brewers such as Deya, Glasshouse, Cloudwater, Verdant and Wylam, alongside revered journalists such as Pete Brown, are now proving that the historical stigmas once associated with Cask Ale are a thing of the past. So, now is the time to jump on board the cask ale train and revamp your range.

As you will undoubtedly know, cask ale is a crucial part of the British brewing and hospitality industry. Often called “real ale,” this is a traditional type of beer that when executed correctly can be a thing of unrivalled delight.

The unique brewing process and taste of cask ale can provide many benefits for businesses looking to increase profitability and enhance the consumer experience.

New to cask or looking to increase your sales?

Creating a great cask ale experience for your customers requires excellent cellar management, which is a labour of love. Those who do it right

are reaping the rewards & seeing customers return again & again, looking for that unbeatable cask experience. For those who aren’t sure where to start, we have created a handy waterproof poster that breaks down the key factors in good cellar management. These are free for all Inn Express customers. Simply search ‘Free Cellar Posters’ on our website.

Higher Profit Potential:

One of the most significant advantages of cask ale is its distinct taste and flavour. Unlike other types of beer, cask ale is not pasteurised or filtered, which allows it to retain its unique characteristics and provide a more authentic taste. This can attract a more discerning clientele

willing to pay a premium for a highquality product. Another benefit of cask ale is its versatility. As cask ale can be served at a wide range of temperatures using a hand pump, it allows for a more traditional and authentic experience. These factors can help create a unique atmosphere and attract customers looking for something different from their usual pint.

Heritage:

Cask ale has a strong sense of tradition and heritage, which can attract customers looking for a more authentic and traditional experience. This can help to create a loyal customer base and increase repeat business.

The comeback kid of the UK brewing scene

Sustainability:

Serving cask ale can be a sustainable option for several reasons.

Firstly, cask ale is typically brewed in smaller batches and often locally, thus, reducing the carbon footprint compared to mass-produced beers transported over long distances. This can help reduce the business’s environmental impact and align with consumer demand for more sustainable products.

Secondly, cask ale is served using a hand pump, eliminating the need

for carbon dioxide and other gases to dispense other beer. This can help reduce the business’s overall energy consumption and decrease its environmental impact.

Thirdly, using traditional brewing methods for cask ale reduces the chemicals and preservatives used in the brewing process. This can produce a more natural product for customers.

In conclusion, cask ale can provide many benefits for businesses looking to increase profitability and enhance the consumer experience. Its unique

taste, versatility and traditional yet increasingly sought-after appeal make it a unique and exciting alternative for pub-goers. As the cask ale market continues to grow in the UK, businesses incorporating it into their offerings will have a competitive edge and satisfy the customers’ needs.

If you want to improve your cask ale quality, start selling cask ale or look for a cask ale supplier, head over to our website and brose hundreds of beers dispatched from our cold store to yours.

FREE CELLAR POSTERS

The Inn Express free cellar posters are waterproof and full of helpful guidance to ensure correct cask storage and housekeeping. They also include a handy space to record your cellar tech number to ensure issues are fixed ASAP.

The Most Refreshing Fruit Beer In The World!

Rodenbach FruitAge is a blend of aged ale, young ale and 7% cherries, which gives it its sweet-sourness and fruity notes. Pure refreshment. Flavoured by adding ice cubes, a slice of lime and mint: the perfect cocktail! - Rudi Ghequire, brewmaster

SUPERIOR BRANDS CREATING AUTHENTIC EXPERIENCES

We are Swinkels Family Brewers UK! A 300-year-old, independently-owned family business, headquartered in Lieshout, Holland. We own and collaborate with seven breweries across the world. Four in the Netherlands, two in Belgium, and even one in Ethiopia!

WE BELIEVE

beer is about discovery and creating a genuine experience. Our beer is for everyone, not just the adventurous and curious drinker. We have a portfolio of timeless, authentic, world-class beers with many different styles.

OUR MISSION IS TO CREATE AN AUTHENTIC, GENUINE EXPERIENCE THROUGH BEER.

WHY PARTNER WITH US?

Are you closed on a Monday evening? Why not let us help to fill your venue by hosting a beer-tasting evening?

Unsure of how to bring our brands to life in your venue? – Perhaps we can arrange a sampling evening for your customers or guide you and your team through a Swinkels beer training session.

We could even pair our beers with your current food menu. Whatever your needs are we are here to help!

Contact your Inn-express Account Manager to see how Swinkels Family Brewers can help create an authentic experience for you.

CASK CORE RANGE

INTRODUCING: OUR HOUSE •

DELICATE AND REFRESHING EXTRA PALE ALE. EASY DRINKING WITH SUBTLE NOTES OF TROPICAL FRUIT, CITRUS AND PINE ON THE NOSE, A BEAUTIFULLY SOFT MOUTHFEEL AND A SATISFYING CRISP FINISH.

ORDER ANY 2 CASKS TO RECEIVE £5 OFF PER CASK!

THE PERFECT POUR

Always use a cool, clean, dr y, and undamaged glass for ever y drink, ever y time.

Ensure that a sparkler is attached to the spout in order to improve the head formation and retention.

Wadworth Cask Ales should be ser ved in a branded and nonnucleated pint glass.

For each complete stroke, gradually straighten the glass as the beer rises, repeat until the rising foam or beer reaches the brim of the glass.

Always ensure the sparkler remains above the surface of the head.

Always hold the glass at its base when dispensing and ser ving. This keeps the drink cool and is hygienic practice.

Tilt the glass to 45° and pull the draught handle smoothly and steadily keeping the sparkler and spout above the rising foam or beer.

Never allow the nozzle to come into contact with the glass. Always ser ve whilst holding the glass at the base to maintain hygiene.

Ser ve placed on a drip mat, bar towel or counter runner with brand facing towards the customer.

£96.99

L OND O N PR IDE IS THE # 2

C A S K AL E BR A N D

What do Taylor ’s brewers and seasoned chefs have in common?

Creating delicious food starts with using the best ingredients Our brewers believe the same is true for beer That’s why they always insist on using whole leaf hops, rather than the hop pellets used by most brewers. It’s because the more delicate aromatics present in hops

can be lost in the processing of pellets Although more costly, only whole leaf hops let our brewers create the balance and layers of flavour you expect from a pint of Landlord Much like a good chef always uses fresh herbs, We think the proof of the pudding is in the drinking

All for that taste of Taylor ’s

For Support contact Nathan on 07717 711997 or email nathan.mclennan@timtaylors.co.uk

A farmer & a brewer walk into a pub... ...something happened

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Haselor, Warwickshire B49 6GB

TEL: 01789 488008

EMAIL: sales@inn-express.com

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