HEALTH/BENEFITS
How Brokers Can Support Overtaxed HR Teams The wave of job switching presents brokers with an opportunity to educate their employer clients on benefit programs. By Kim Buckey
A
mericans continue to switch jobs at near-record rates, subjecting employers to a level of turnover that few have ever experienced. As a result, human resource teams that were already spread thin are juggling increased recruiting, onboarding and offboarding efforts and return-to-work planning. All of these leave little time for them to focus on more routine demands such as their benefits program. Yet benefits are among an employer’s strongest tools in offsetting the challenges of recruiting and retention: the Society for Human Resource Management reports 36% of employees admit they are 42
InsuranceNewsNet Magazine » June 2022
looking to switch jobs for better benefits options. It’s critical for employers to make sure employees and prospects are aware of the plans and programs available to them and what role each can play in protecting the individual’s health and financial well-being. If this sounds like a tall order for HR teams, the good news is that they don’t have to juggle these demands by
themselves. Brokers can help either directly or by connecting employers with the right resources to identify meaningful benefits options, communicate those options to the workforce, support employees as they use their benefits, and keep their employer client compliant with current regulations. To pinpoint how employers can leverage brokers in their benefits programs,
IN THE PAST YEAR, MARKET FORCES HAVE LED BROKERS TO ADD PRODUCT AND SERVICE OFFERINGS BECAUSE OF ...
73 54
% Rising Health Care Costs % Competition From Other Brokers
56 51
% The Pandemic
% Increased Demand For Price Transparency
Source: DirectPath
