ipcm® n. 70 - July/August 2021

Page 38

SUCCESS STORIES

Turkish Bike Manufacturer Bisan Powers to Leading Position in the EU market Interpon powder coating experts at AkzoNobel are supporting Bisan, a major European bike manufacturer, with new and bespoke colours to help satisfy a global boom in cycling and the demand for stylish new models.

T

he global boom in cycling, and the demand for stylish new

in Europe to have its own frame-making capability would give it a

models, has reinforced the importance of a supply chain built

competitive advantage, and attract new business from OEMs. He

on strong partnerships, quality products, and a shared passion

spoke to the experts at AkzoNobel Powder Coatings about the benefits

for innovation. So, when Bisan, the first and one of the biggest bicycle

of switching to Interpon powder coatings: “Previously the frames

manufacturers in Turkey, wanted to bring the manufacture of bicycle

would arrive at the BİSAN plant pre-painted. While the colours were

frames in-house and local, rather than relying on stretched global

popular, I recognized that the liquid paints they used came at a cost

supply chains, it turned to Interpon, a leading global brand of powder

to the environment and the finish was not durable enough to meet

coating from AkzoNobel, to help it on its journey.

our high-quality standards. With the support of AkzoNobel Powder

The partnership dates back to 2018 when the General Manager, Ali

Coatings, we made the switch to Interpon which are not only better for

Orçun Bal, recognized that becoming one of the few bike brands

the environment, but also offer much greater protection, being highly © Bisan

32

N. 70 - JULY/AUGUST 2021 - international PAINT&COATING magazine


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