Display advertisements include a wide range of formats (leaderboard, large rectangle, medium rectangle, skyscraper, etc.). The advertiser can choose the type of website on which to show Example of banner on a Google affiliate website.
their ad or even select a specific website from those affiliated with Google. Google Shopping Shown both in the SERP and in the Shopping section, Google Shopping campaigns consist of an image of the advertised product and a short string of text that provides users with information about the product model, cost and seller. Gmail Ads These are advertisements that can be viewed in the Gmail inbox of a selected user based on different targeting criteria. If the user clicks on the ad, a page very similar to a real email will open, complete with text, images or videos. YouTube ads The video format is becoming increasingly popular thanks to its ability to attract the attention of users and convey a message to them in a more direct and captivating way thanks to the combination of images, text and sound effects. These ads are typically shown on YouTube before (pre-roll), during (mid-roll), or at the end (post-roll) of an organic content.
Product sheet displayed within the SERP.
Set a limit for our budget Google’s advertising platform allows us to set our daily and monthly spending limit in order to choose how much we want to spend. During the progress of the campaign, it is possible to monitor performance and make real-time changes to the budget according to the performance of the campaign. However, even before proceeding with the publication of the campaign, Google Ads will show a forecast of the results we will obtain based on the budget, the number of users to
Example of Gmail Ads.
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reach and the type of campaign.
