+ CUSTOMER SPOTLIGHT
The power of ‘good’ brings hope, inspiration and smiles to millions Everyone enjoys a bit of good news, so much so that a small company which started out by simply sharing a few inspirational stories, touching articles and motivating tips has now grown into a global media brand reaching an audience of more than 2 million a week. Traveling around the world as a humanitarian photographer, Branden Harvey has witnessed hardship, injustice, and misfortune through the eye of his lens that would easily overwhelm and distress anyone in that position. But during these difficult moments, Branden also experienced the beauty of humanity - where someone, somewhere would rise up, help out, and selflessly do good for others. He wanted to share these stories of hope, so he started a new journey and founded Good Good Good.
Branden Harvey Founder, Editor-in-Chief www.goodgoodgood.co issuu.com
Good fuels Growth
Digital archives extend Delight
Using his own and others’ stories as a source of inspi-
Branden and his team sell their print subscriptions via
ration helps propel and energize Branden in his extraor-
their own website (www.goodgoodgood.co) - but uti-
software tools, but we chose Issuu
dinary career as a storyteller, digital activist, author,
lize the Issuu platform to give print subscribers access
speaker and founder of Good Good Good — a media
to digital copies of the Goodnewspaper as well. They
because it’s the gold standard.”
company focused on showcasing the good in the
also use Issuu digital sales tools to make past issues
world. His one-person passion project has grown into
of their Goodnewspapers — including issues that are
a profitable business staffed with writers, editors, con-
completely sold out - available to readers. Branden
tent marketers, social media experts and producers.
shared, “we had a fan in France who loved the Good-
Launched at a time when most printed newspapers and
newspaper but couldn’t receive the print editions in
magazines were struggling to stay alive, the Good-
the mail during COVID-19 lockdown. They asked for
newspaper has grown from quarterly to monthly print
access to past editions to help bring some good news
and digital editions, in addition to weekly good news
to a challenging situation. Within hours we uploaded
emails delivered to their eager and growing fanbase via
all of our old issues and made them available for them
their free Goodnewsletter.
to enjoy. They were delighted, and we now have the ability to sell archived editions for some extra revenue.
The Good Good Good team curates material from
It’s nice to see that good news really has no shelf-life.”
various sources, fact checks, and does the layout for the newspaper in Adobe InDesign, and then sends their
Good content from great People
beautifully designed publication for final production
Most publishers and marketers struggle to create
using a third-party printing company. They also take
or source fresh content, but not Branden and team.
the final PDFs of the finished publications, and turn
“What we’ve found is that there’s no shortage of good
to Issuu to create the digital versions. The PDFs are
news in the world, we just have to know where to look.”
uploaded, enhanced and converted in Issuu into digital
Hundreds of subscribers and contributors send Good
editions of the newspaper complete with animated
Good Good leads on stories for consideration across a
page turns and full screen reader capabilities. Links to
wide range of topics from humanitarianism and the en-
the digital newspaper are included within emails sent to
vironment to health-related matters and heroic deeds.
print subscribers.
With Issuu, the team can continue their fast pace to share good news in print and digital, because they
“Issuu makes it easy for us to take our growing,
have Issuu as their go-to platform for distributing their
successful print newspaper, and transform it into it’s
popular digital content.
“We did several trials of other
Branden Harvey Founder, Editor-in-Chief www.goodgoodgood.co
GOOD GOOD GOOD CHOOSES ISSUU FOR….. Easy, quick success: team members can easily upload, convert and publish digital versions of PDF newspapers Added subscriber benefits: digital version of newspapers an added benefit to their print subscribers Revenue opportunities - make money selling digital subscriptions or digital archives with Issuu’s digital sales tools Professional: web-ready fonts, full screen reader and embedded link makes reading experience firstclass Reach: showcasing Goodnewspapers on Issuu’s discovery platform unlocks access to millions of potential new readers and subscribers
identical digital twin,” says Branden. “We really enjoy how the digital Goodnewspaper allows our readers to flip pages, read the articles in full-screen mode for a high-quality viewing experience.
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